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NEWSPAPER MAKE-UP 
AND HEADLINES 


nnnimniiiiiumumn] 


VMeQraw-J/rfl Book (n. ln& 

PUBLISHERS OF BOOKS FOIO 

Electrical World v Engineering News-Record 
Power v Engineering and Mining Journal-Press 
Chemical and Metallurgical Engineering 
Electric Railway Journal v Coal Age 
American Machinist v Ingenieria Internacional 
Electrical Merchandising v BusTransportation 
Journal of Electricity and Western Industry 
Industrial Engineer 















NEWSPAPER MAKE-UP 
AND HEADLINES 


BY 

NORMAN J. RADDER 

D 

Associate Professor of Journalism, Indiana University; 
Formerly a Copyreader on the-New York Times 


First Edition 


McGRAW-HILL BOOK COMPANY, Inc. 
NEW YORK: 370 SEVENTH AVENUE 

LONDON: 6 & 8 BODVERIE ST., E. C. 4 

1924 




Copyright, 1924, by the 
McGraw-Hill Book Company, Inc. ' 

PRINTED IN THE UNITED STATES OF AMERICA 



lift 

THE MAPLE PRESS C 


COMPANY, YORK, PA. 

MAR 12 1924' 0 

Cl A 7 7 7 50 9 ' 



PREFACE 


This book is offered both as a text for journalism courses in 
colleges and universities and as a book of reference and guid¬ 
ance for the newspaper man. It is based upon the writer’s 
own work as a copyreader supplemented by six years of 
experience as a teacher of journalism. 

While the book is a comprehensive treatment of the entire 
subject of copyreading and make-up, the author has endeav¬ 
ored to keep in mind especially the needs of papers in cities 
under 100,000. Hence most of the illustrations are of seven- 
and six-column papers. For the same reason considerable 
emphasis has been placed on the problem of selecting body and 
headline type, on the various styles of front page make-up, on 
advertising display, on the typography of the editorial page, 
and on make-up by the dummy system. 

The improvement in the typography of smaller papers in 
the last five years is abundant evidence of the fact that the 
publishers of these papers realize that readers as well as 
advertisers prefer the paper that takes pride in its appear¬ 
ance. At the recent convention of the Associated Advertis¬ 
ing Clubs of the World, the fact was pointed out that not 
circulation alone but character as indicated by typography 
determines the amount of advertising a paper can obtain. 

Certain men have given very definite help in the prepara¬ 
tion of the book. The author wishes to take this opportunity 
to acknowledge his indebtedness to Waldo Arnold, News 
Editor of The Milwaukee Journal, who read the chapters on 
copyreading, headlines, and make-up; to E. G. Myers, Tech¬ 
nical Counsel for the Trade Press Publishing Company, 
Milwaukee, Wis., who supplied many valuable suggestions 
on headline and body type and on make-up; to Arthur Stoiber 
and his associates in the Department of Education of the 
Mergenthaler Linotype Company, who read the chapters op 

v 


VI 


PREEACE 


type and make-up; to James Wright Brown, editor of The 
Editor and Publisher, for permission to quote from articles on 
newspaper typography which appeared in The Editor and 
Publisher; to Walter E. Treanor, Assistant Professor of Law 
in Indiana University for advice on the chapter on Libel; to 
Louis G. Caldwell of the firm of McCormick, Kirkland, Pat¬ 
terson and Fleming, attorneys for the Chicago Tribune, for 
permission to quote from his articles on libel which appeared 
in The Trib; to J. W. Piercy, Head of the Department of 
Journalism at Indiana University for his counsel in the 
preparation of the whole book; to J. W. French, of the Depart¬ 
ment of Journalism of Indiana University; to John Stempel, 
instructor in journalism at Lafayette College; to R. R. Barlow 
of the University of Minnesota; to Professor Willard G. 
Bleyer, Director of the Course in Journalism of the University 
of Wisconsin and to Professor Grant M. Hyde, also of the 
Course in Journalism of the University of Wisconsin, under 
whom the author spent four years as a student. 

Norman J. Radder. 

Bloomington, Indiana 
January, 1924. 


CONTENTS 


Pack 

Preface . v 

Introduction . xi 


CHAPTER I 


Reading Copy. 1 

Importance of the Copyreader — Double Desk System— 
Universal Desk System — Duties of the Copyreader — Errors 
of Fact — Typographical Style — News Values — Style and 
Expression — Signs Used by Copyreader — Corrected Story — 
Guidelines, Adds, and Follows. 

CHAPTER II 


The Law of Libel.21 

Libel Per iSe — Other Words Which May be Libelous — Elements 
of Prirna Facie Case in Libel — Malice — Defenses in An Action — 
Truth—Privilege—Fair Comment — Mitigation of Damages — 
Criminal Libel — Don’ts for Reporters and Copyrcaders. 

CHAPTER III 

How the Headline is Built .49 

Varieties of Decks — Headline Schedules — What Makes a Good 
Headline — Building a Headline. 

CHAPTER IV 

Essential Elements of the Headlines .59 

The Verb — Tense — Voice — Completeness of Decks — Implied 
Subject — Crowding the Feature — Devices of Punctuation — 
Abbreviation — Figures — Colloquialisms — Articles — C onnota- 
tion — Repetition—Name as Feature — Telegraph Heads — 
Things to Remember. 


CHAPTER V 

Types of News and Feature Headlines. 92 

Headlines for Speeches — Accidents, Storms, Wrecks — Crime — 
Human Interest and Feature Heads — Cutlines, 

Yii 









CONTENTS 


viii 


CHAPTER VI 

The Ethics of the Headline . 

Headlines More Important Than the Story — Examples of 
Colored Headlines — The Policy Story—Industrial Relations — 
Distrust of Newspapers—“A Nation of Headline-Readers.” 

CHAPTER VII 


Proofreading. .. 

Differs from Copyreading—Proofreader’s Marks—Suggestions 
on Proofreading—Errors Which May Escape Notice. 

CHAPTER VIII 


Type. 

Primary Groups—Families—Series—Measurement of Type— 
Leads, Slugs, Rules—Composing Machines—Some Popular 
Type Families, Specimens of Gothic, Cheltenham, Scotch- 
Roman, Bookman, Caslon, Bodoni, Century. 

CHAPTER IX 

Headline and Body Type. 

New Developments in Headline Type—Advantages of Caps 
and Lower Case—Cheltenham vs. Gothic—Planning the Head¬ 
line Schedule—How Many Decks are Necessary—When the 
Banner is Justifiable—Italic Heads and Boxes—Body Type— 
Jump Heads. 

CHAPTER X 

Make-Up. 

Importance of Good Make-up—Making Up from a Dummy— 
Varieties of Front Page Make-up—Diagrams—The Second 
Front Page—Some Common Faults in Make-up—The Editorial 
Page—Advertising, Typography and Position—Size of the 
Page—Economy of Space. 

Appendix. 

A. Typographical Terms. 

B. Model Style Sheet. 

C. Headline Schedule of the New York Tribune. 

D. Books on the Law of Libel. 


Page 

110 


123 


129 


138 


154 


199 

199 

202 

207 

216 


Index . . 


217 












INTRODUCTION 


If a newspaper may be likened to a wheel whose tire is 
the broad horizon of events and whose spokes are the wires 
over which the news of the day is drawn from all direction?, 
then the copy desk may be regarded as the hub. For it is 
the center about which all activities of newspaper creation 
turn and upon which they ultimately concentrate. The 
gathering of news is a peculiar industry. It employs a vast 
army of men whose soldiers are at work in every quarter of 
the world and whose labors are applied to the production 
of an ephemeral commodity, one whose birth and death are 
ever accomplished in a single day. Yet it is a commodity that 
is essential to civilization, that has a value far beyond its 
intrinsic worth. And in the making of that commodity 
they who sit at the center and mould it into form have a 
task that is important and a responsibility that is great. 

The newspaper collects each day the materials for a diurnal 
creation. But it has no control over the events from which 
its materials must be drawn. Great occurrences make great 
demands. Minor happenings are more numerous and require 
more discrimination in their use. Today may be replete 
with urgent events, or one event may fill the whole horizon. 
Tomorrow may be crowded with relatively small news. But 
whatever the events of the day they are the materials from 
which the newspaper of that day must be constructed. This 
is another peculiarity of journalism. It cannot control either 
the character or the supply of its material. Whatever the 
day brings forth, good or bad, large or small, must be utilized 
to the extent of its needs in the building of that which is 
offered for sale in the market. 

It cannot govern the quantity, the nature or the quality of 
the material the day presents, but it can in some degree con¬ 
trol the use of the material. Whatever its character it must 
take enough for the construction, but with that limitation it 


IX 


X 


INTRODUCTION 


can pick and choose, it can accept or regret. And whatever 
it takes it not only can but must shape and adjust to the 
requirements of the building. That, indeed, is the process 
of newspaper making. From the material the day offers it 
collects, selects, and moulds to its needs and tastes, and the 
resulting product is visible evidence of the wisdom, the 
judgment, the skill and the character of the agencies of 
creation, or of the lack of these qualities. 

The powers which direct the collection of news, the news 
gatherers of whatever description, exercise an initial dis¬ 
crimination in the selection of news and in the adjustment of 
reports to relative merits and to the requirements of space. 
But it is at the copy desk that the larger and final shaping 
of the materials is accomplished. It is here that the news¬ 
paper is given form. It is here that the chaff is separated 
from the wheat. It is here that the news is polished and 
dressed for its public appearance. It is here that errors 
inevitable in the hasty collection are corrected. 

The responsibilities that rest upon the copy desk are there¬ 
fore heavy and constant. Its proper conduct calls for unceas¬ 
ing vigilance directed by knowledge, judgment and experi¬ 
ence. Whether there is one copy reader or a dozen the 
responsibilities and the requirements are the same. The 
single copy reader on a small paper, that is to say, bears the 
same relation to the product, and exercises the same influence 
in shaping its creation, as the organized copy force of the 
great metropolitan paper. It is just as necessary for him to 
be competent, alert, and of ready and sound judgment, as 
it is for the copy staff to be so. Competent copy handling 
is essential to every newspaper, whatever its size. None 
can afford the handicap of incompetent service in this depart¬ 
ment. It can easily depreciate the value of the finest news 
gathering corps and nullify the best efforts of executive 
direction in other quarters. On the other hand skilled and 
intelligent work at the copy desk can correct many of the 
faults of a weak reportorial staff, make good work of the bad, 
and often make better the good. It has the last word to say 
in newspaper creation, and this being so its own errors, its 


INTRODUCTION 


xi 


own inefficiency when it is inefficient, its own failures when 
it does fail, show in the finished product, irremediable except 
as faults are discovered in the proofs, or are detected and 
corrected in the later editions, when the paper issues two or 
more editions. If only one edition is issued bad work at the 
copy desk that escapes the eyes of the guardians of the proofs 
is irreparable. 

For all of these reasons particular care, intelligence, knowl¬ 
edge, alertness and skill are required at the copy desk. The 
preparation of copy for the press, the adjustment of news 
to the available space, the construction of suitable heads, 
and the make-up, require not only the fundamental instincts 
of news, but a substantial foundation of education and varied 
information, with a special training for the task. The good 
copy reader may not be a good reporter, even as a good news 
gatherer is not necessarily a good writer, but he must have the 
sense of news no less keen, and a superior sense of relative 
values. He should be well versed in the vocabulary and 
structure of the English language, he should be well informed 
as to the contemporary affairs of the country and the world, 
and he should have something of that sense of balance and 
proportion that is essential to the artist if his work in the 
make-up is to give symmetry to the production. 

Copy handling, indeed, is a vocation in itself, one of the 
utmost importance to journalism, one of dignity and dis¬ 
tinction. And it has its peculiar attractions. The copy 
reader has not the thrill of action and adventure which 
often comes to the reporter, but there are thrills that com¬ 
pensate in the “breaking” of big news at his desk, and in 
the rush and not infrequent excitement that accompanies 
his part in getting the great events of the day before the 
public. All the occurrences of the universe pour in upon 
him seeking his aid for proper dissemination. Upon him 
rests much of the responsibility for the manner in which 
the news is presented and for the accuracy of the news. He 
is the guardian of truth at the final gateway of publication, 
and it is of the utmost importance that he not only discover 
error in that which comes to him, but that he make no error 


INTRODUCTION 


xii 

himself. Headlines, above all, should be true, accurately 
indicating the matter under them, and without bias. 

Obviously, then, the processes of preparation of copy and 
make-up require special training, and this training is as 
much to be desired for one who on a small paper combines 
this task with others in the creation of the newspaper, or 
one who is the sole agency in these processes, as it is for the 
members of the copy staff of the metropolitan journal. It 
is one of the encouraging signs of progress that journalism is 
beginning to realize that it is a high and honorable profession 
which demands technical preparation, that it is a science or 
an art that requires study of its principles and its methods. 
To such a preparation, such a study, and such a training in 
the department to which it applies, this book should be a 
valuable contribution. 

Casper S. Yost. 

Editor, St. Louis Globe-Democrat , 

President, American Society of Newspaper Editors. 


NEWSPAPER MAKE-UP 
AND HEADLINES 


CHAPTER I 

READING COPY 

Some years ago a city paper with a circulation well over the 
100,000 mark engaged an efficiency expert to make a survey 
of the business of newspaper production in its plant. The 
report made by the expert covered all departments of news¬ 
paper making. Many of the recommendations subsequently 
were tried. Some resulted in considerable lowering of costs 
and economy of space. The recommendation regarding the 
copydesk, however, was not carried out. The paper had the 
two-desk system with four copyreaders on the city desk and 
six on the telegraph desk. The efficiency expert recommended 
that the copydesk b^ abolished! His contention was that the 
copyreader was an unnecessary cog in the machine. Why 
should it be necessary for a newspaper to pay a reporter who 
spent hours writing a story and then pay a copyreader who 
chopped it to pieces? he asked. Hire reporters who could do 
it right in the first place, he recommended. 

The expert was right theoretically. He was an industrial 
engineer and in his experience in manufacturing plants he had 
found that two men were not paid for the same job. His 
theory might apply to a newspaper plant if all reporters could 
be trained to be star men, if they could be told beforehand 
exactly how many words to write, and if they could write 
their own headlines. But all reporters cannot be developed 
into stars; the city editor cannot tell definitely when he gives 
an assignment how long the story will be since he does not 

1 


2 NEWSPAPER MAKE-UP AND HEADLINES 

know how much total space will be available; and the writing 
of headlines is an art which has nothing in common with the 
technique of reporting. Even if a newspaper could boast of a 
staff of super-reporters, such as that proposed by the efficiency 
expert, it probably would be found advisable to have copy- 
readers as intermediaries between the reporters and the 
readers. Few men write so well that their work cannot be 
improved by a critical revision. 

In fact, no newspaper is so small that it can afford to dis¬ 
pense with the function of copyreading. Even if it is a one- 
man paper and if upon that one man falls all the work of 
circulation, advertising, job soliciting, and news-gathering and 
writing, he will get out a more readable and accurate paper if 
he takes time to read his own copy in a critical and impersonal 
manner. It is this neglect of copyreading on smaller papers 
that gives the column editors their opportunity to clip humor¬ 
ous items from the country press. Charles A. Dana, under 
whose editorship the New York Sun became the brightest and 
most interesting paper in the history of American journalism, 
thought it necessary to read copy on his own material. In 
describing the routine of the Sun office, Chester S. Lord, 
former managing editor, says: “Dana revised his own articles 
with great care. His practice was to dictate to his stenog¬ 
rapher and make the first changes in the original manuscript. 
Then came the proofsheet revision, which usually was very 
severe, and after that revision of the revised sheets, sometimes 
for days in succession.” 

On papers with a circulation of 20,000 or less the city editor 
usually assumes the function of copyreader and edits both the 
local and the telegraph copy. In some offices it has been found 
advisable to delegate the function of copyreading and of 
proofreading to some other member of the staff and to make 
that person entirely responsible for the editing and make-up 
of the paper. There are certain advantages in this plan; 
the chief advantage is that it relieves the city editor of a 
tremendous amount of detail work and leaves him free to 
put more original thought into the intensive covering of the 
local field. 


READING COPY 


3 


On papers with more than 20,000 circulation, it becomes 
imperative for the city editor to have some assistance in 
reading copy. When a paper is large enough to take a full 
press report, a separate desk, called the Telegraph Desk is 
added which has its own copyreaders in charge of the Tele¬ 
graph Editor. When a paper has two desks, a City and 
a Telegraph Desk, it is said to have the Double Desk system. 
The New York Times, which probably handles a larger volume 
of news than any other newspaper, has eight men reading 
telegraph and cable copy and six men reading city copy. 
Each man on the Telegraph Desk has specialized in some 
branch of news; it may be state, labor, Far Eastern, British, 
German, Russian news, or news concerning national politics, 
and each man reads copy only on the news in his particular 
field. The Chicago Tribune has three desks, City, Telegraph, 
and Cable. 1 Many large papers, among them the Philadel¬ 
phia Public Ledger, New York World, and The Minneapolis 
Journal, handle all copy on one desk. 2 This is called the 
Universal Desk system. 

Probably the best copyreader that journalism has seen was 
S. M. (“Boss”) Clarke who was night city editor of the New 
York Sun for 31 years. Clarke never thought well of himself 
as a reporter, and often said that in that capacity he was a 
failure. As a judge of news values, or news presentation, or 
as a giver of the fine literary touch which lent to the Sun’s 
news articles that indescribable tone not found in other papers, 
Clarke stood almost alone. 

Edward M. O’Brien in his “Story of the Sun" describes 
Clarke and his methods as follows: 

The city editor of the New York newspaper sows seeds; the night 
city editor reseeds barren spots, waters wilting items, and cuts and 
bags the harvest. The city editor sends men out all day for news; 
the night city editor judges what they bring in, and decides what 

1 For a complete account of the course of a story through the editorial 
and mechanical departments of the Chicago Tribune see the book, 
“W. G. N.” published by the Tribune. 

2 That is, all except sports, financial, society, and Sunday which are 
generally handled by their own departments. 


4 


NEWSPAPER MAKE-UP AND HEADLINES 


space it shall have. In the handling of a big story, on which five to 
fifteen reporters may be engaged, the night city editor has to put 
together as many different writings in such a way that the reader 
may go smoothly from beginning to end. Chance may decree that 
the poorest writer has brought in the biggest news, and the man on 
the desk must supply quality as well as judgment. 

At such work Clarke was a master. It has been said of him that 
by the eliding strokes of his pencil and the insertion of perhaps a 
single word he could change the commonplace to literature. No 
reporter ever worked on the Sun but wished at one time or another to 
thank Clarke for saving him from himself. Clarke had the faculty 
of seeing instantly the opportunity for improvement that the reporter 
might have seen an hour or a day later. 


The copyreader’s position carries with it great responsibili¬ 
ties. He can ruin a good story; he can redeem a poor story; 
he can save the reporter from errors of commission or omission 
in the matter of his story or in the manner of its writing. It 
is the duty of the copyreader, if he believes that a better story 
can be written with the same facts as a basis, to suggest to 
the city editor or the news editor, that the story be rewritten 
by the reporter, by another reporter, or by the copyreader 
himself. 

It is the business of the copyreader to take a story as it comes 
from the reporter and put it through a refining process. The 
copyreader’s work is critical rather than creative. It is 
creative only to the extent that he finds it his dutv to change 
the wording of a story to clear away obscurity or redeem it 
from dullness by the insertion of vivid, active verbs and the 
elimination of hackneyed expressions. 

The copyreader must make the story correct in form and in 
fact. With this object in view he is on the lookout for: 

1. Errors of fact. 

2. Libelous statements. 

3. Errors of typographical style. 

4. Mistakes in news values. 

5. Errors of grammar, punctuation, spelling, complicated 
sentences, and hackneyed evpressions. 


READING COPY 


5 


Errors of Fact. —Nine-tenths of all the trouble in a news¬ 
paper office is caused by inaccurate statements made by 
reporters and overlooked by copyreaders. A copyreader must 
be above all things an expert. He should do a tremendously 
wider range of reading than a reporter. He should know at a 
glance whether the given street number is likely to be correct, 
if the given thoroughfares really do intersect, whether this or 
that technical term used by the reporter is correct, and if the 
Boer War really started in 1898 or 1899. He must be all things 
to all reporters. 

Col. John W. Forney, founder of the Philadelphia Press , 
said: 

No man is competent to edit newspaper manuscript or reprint 
unless he has been an extensive and analytical reader. He should, 
moreover, have a quick and keen perception, as well as a retentive 
memory of notorious facts, of celebrated names and important 
places and dates. If he is in doubt he should never fail to consult 
reliable encyclopedias, technical books, pamphlets and like granaries 
of information and knowledge. 

Every person who aspires to be a copyreader should train 
himself rigorously to see mistakes in (1) names of individuals, 
clubs, streets, cities,, states, countries; (2) addresses; (3) dates; 
(4) figures; and (5) inconsistencies in a story. 

The copyreader should challenge every word and every 
statement in every story he reads. Under no circumstances 
should he take anything for granted. He should never let a 
doubtful statement go expecting to get it on proof. Such 
changes are expensive in both time and money. Editing copy 
on proof makes enemies in the composing room and does not 
show the right spirit of cooperation. Sometimes the insertion 
of a comma in the proof will make it necessary for the printer 
to reset several lines. 

Libelous Statements. — Every copyreader should have a 
working knowledge of the law of libel. How far a newspaper 
can go in printing the news is discussed in detail in the next 
chapter. 


6 


NEWSPAPER MAKE-UP AND HEADLINES 


Errors of Typographical Style. —Nearly all larger papers in 
the West and Middle West have a style sheet or style book in 
which the rules of the paper regarding capitalization, use of 
figures, punctuation, quotation marks, and addresses and titles 
are clearly set forth. Most Eastern papers do not have style 
books for the guidance of reporters and copyreaders. In the 
East it is generally assumed that compositors and proofreaders 
know the style and will follow it. Consequently it is not nec¬ 
essary for copyreaders to mark style corrections. Generally 
speaking, the tendency on Eastern and Southern papers is to 
capitalize while in the West, “when in doubt, use lower case.” 

Many style sheets include a list of words banned by 
the newspaper and a list of word preferences. This is always 
the most difficult thing for the new copyreader to learn because 
in many cases the usage prescribed is based merely on the 
personal preference of the editor. For instance, “the Gover¬ 
nor” in the Argus becomes “Gov. Smith” in the News and 
“ Negro ” in one paper must be written “ colored ” in another. 

A concise style sheet based on general practice in the Middle 
West will be found in the Appendix. 

Mistakes in News Values. —The copyreader should be 
familiar with all the news developments in the news stories of 
current interest. Whether he should read other papers besides 
his own is a mooted point in newspaper circles. Some manag¬ 
ing editors insist that editors, copyreaders, and reporters 
read no papers except their own in order that their judgment 
may not be influenced by the way other papers handle a story. 
The late William R. Nelson, editor of The Kansas City Star, 
said that too many newspapers are being edited for other 
newspaper men instead of for the readers. Most managing 
editors, however, instruct their staff to read rival papers with 
great care. At any rate, the copyreader should know what is 
happening so well that he can see if the reporter has given the 
proper emphasis in the lead to the most recent turn in the case 
or if he has featured matter that already has been printed. 
The copyreader must always remember that the story he is 
handling is new to the reader—that although he, the copy- 
reader, may be familiar with the facts as brought out in the 


READING COPY 


7 


morning paper, the information is fresh for the reader of the 
evening paper. Every story should be edited with this fact 
in mind. Furthermore the copyreader should keep in mind 
that his story is to be dependent on nothing — that it should 
stand by itself, be intelligible, complete, and interesting. 

The copyreader should be able to transform an uninteresting, 
poorly constructed lead into an attractive, adequate summary 
of the story. He must detect the reporter’s failure to follow¬ 
up the main feature and must take out expressions of opinion 
by the reporter. 

In some newspaper offices copyreaders are required to edit 
stories so that they may be cut down in the make-up, that is, 
if the make-up man finds that a certain story is too long to fit 
the space he has open, he is privileged to throw away one or 
more of the final paragraphs. In other offices make-up men 
are not allowed to do this, or they may do it only under the 
direction of the News Editor. It is assumed that the copy- 
reader has so edited his story that there are no superfluous 
paragraphs and hence nothing can be eliminated without 
injury to the article. In the old Philadelphia Press office the 
rule was that only the man who read copy on a story could cut 
it in the make-up. 

As a general rule the copyreader will shorten the story, but 
he should remember that his job is to prepare the story for the 
reader. Sometimes this may mean inserting explanatory 
material if the reporter has omitted it. There are some papers 
that never mention a member of the state legislature or of 
congress without giving his initials, political affiliation, and the 
district or state he represents. Similarly if a name comes up 
in connection with a news story, the copyreader may ask the 
“morgue” to supply a paragraph or two regarding the man’s 
career. The object is to make every news story, if possible, 
show some continuity with previous events. For instance, if 
a press association sends a story about what Major General 
George W. Goethals is now doing in New York City, the morgue 
would supply a paragraph about the achievements of the man 
and this would be run as a paragraph indented one em or 
separated from the rest of the story by a three-em dash. 


8 


NEWSPAPER MAKE-UP AND HEADLINES 


Errors in Style and Expression. —‘Under this heading are 
included wordiness, involved and complicated sentences, 
excessive use of adjectives, unemphatic sentence beginnings, 
general instead of concrete, definite words, and lack of dignity 
of expression. 1 When the reporter calls it a “ devastating 
conflagration’ 7 the copyreader will substitute “a fire,” and 
when the reporter says “the assemblage quieted as the gavel 
fell with a resounding whack on the marble slab atop the 
table,” the copyreader will make it read “the meeting was 
called to order.” 

The art of news condensation was perfectly developed for the 
first time in American journalism when the New York Sun 
attempted to give the news of the world in four pages. Dr. 
John B. Wood was the night editor then and his genius for 
terseness of expression won him the title of “The Great 
American Condensor.” In describing the old Sun days, 
Chester S. Lord says of Wood: 

He had a wonderful knack for condensation, and he prided him¬ 
self on his grammar and on his knowledge of the use of words. He 
swore by all that was said in Richard Grant White’s work on “Words 
and Their Uses,” and in Gould’s “Good English,” and there was 
with him no appeal from their decision. . . . Wood became 
partly blind latterly and he used to correct manuscript by having 
it read to him by the writer or by an attendant reader. This process 
was of great usefulness to the reporter. The reporter might write, 
for instance: 

“The senator’s next move was to make a journey to Washington 
for the purpose of having an interview with the President.” 

“Make it read,” said Wood, “The senator then went to Wash¬ 
ington to see the President.” 

Or the reader might say: “The man replied in a weak, stammer¬ 
ing way.” 

“Make it ‘the man faltered,’” said Wood. 

1 The author makes no pretense of discussing fully all possible errors of 
style and diction that may be found in copy. As reference works on this 
question, the copyreader is advised to consult: “Handbook for News¬ 
paper Workers,” by Grant M. Hyde; “Text, Type and Style,” by 
George B. Ives; and “Handbook of Composition,” by Edwin C. 
Woolley. 


READING COPY 


9 


Wood’s marvels of condensation attracted much attention 
in the newspaper world forty years ago. He was the pioneer 
in the attempt to reduce the flabby productions of raw report¬ 
ers to concise, vivid facts. 

The beginner in copyreading who is striving to develop his 
ability to condense will find it worth while to study carefully 
the following expressions . 1 Some of them are found in every 
piece of news copy. These phrases mean just as much and 
have more force when the words in parentheses are dropped: 


all the (different) 
a(n actual) fact 
another (one) 
appear (to be) 

appreciate, or depreciate (in value) 

both (of them) 

by (means of) 

cannot be (possible) 

cost (the sum of) 

during, or in (the course of) 

first (of all) 

for (a period of) 

for (the month of) 

for (the purpose of) 

from that time (on) 

intents (and purposes) 

in (the city of) Chicago 

in (the year) 1918 

last (of all) 

made (out) of 

may (perhaps) 

meeting (held) in 

men (who are) employed 

nobody (else) but 

not (at all) 

reason is (because) 

red (colored) 

report (to the effect) that 
seem (to be) 
short (space of) time 
since this is so (therefore) 
somebody (or other) 


(future) prospects 

(general) rule 

(hour of) noon 

(in order) to 

(still) continue 

(there are) many (who) 

(to) where 

(together) with 

(past) history or experience 

(perhaps) it may 

(at) about 

(at the time) when 

(board of) directors 

(certain) person 

(close) proximity 

(engaged in) building 

(entire) monopoly 

(every) now and then 

(first) began 

(finally) settled 

(final) completion 

(from) hence, thence, whence 

(full) complement 

some time (to come) 

small (sized) 

subject (matter) 

throughout (the whole) 

uniform (and invariable) 

when (first) 

(in the) meantime 

(most) perfect 

(of a) triangular (shape) 


1 Style Sheet, Department of Journalism, University of Minnesota 


10 


NEWSPAPER MAKE-UP AND HEADLINES 


One of the greatest foes of conciseness is the roundabout 
expression — the use of a noun to express action when the verb 
does it more briefly and forcefully: 


after the sale of — after selling 
by the operation of — by operating 
for the purpose of buying — to buy 
for the reorganization of — to reorganize 
in the purchase of — in purchasing 
to the production of — to produce 


As a rule, words of Anglo-Saxon origin are shorter than their 
equivalents of Latin or Greek derivation. The Anglo-Saxon 
word, moreover, is usually the word of common speech, and 
for that reason has greater force. In the King James’ Bible — 
admittedly a masterpiece of effective English — 97 per cent of 
the words are Anglo-Saxon. The Anglo-Saxon word is not 
preferred simply because it is Anglo-Saxon; there is nothing 
sacred about it for that reason; it is preferred because it 


[y is shorter and more forceful. 

For instance: 

abundance — plenty 

correspond — agree 

accustomed—usual 

customary — usual 

acquire—gain 

demonstrate—show 

advantageous—helpful 

description—kind 

allow—let 

difficult—hard 

alteratio n—change 

employ—use 

antagonize—oppose 

endeavor — try 

app arent—clear 

entire—whole 

lppropriate—fit 

exceedingly—very 

approximately—about 

exhibit—show 

ascertain—find out 

expedite — hasten 

assist—help 

expenditure—outlay 

assistance—aid 

expensive—costly 

certain—sure 

experiment—trial 

commence—begin 

explicit—plain 

compel—force 

frequently—often 

conclusion—end 

immediately—at once 

confidence—trust 

increase—grow 

construct—build 

initial—first 

contain—hold 

initiate — begin 

contribute—give 

inquire—ask 



READING COPY 


11 


institute — begin 
magnitude — size 
majority — most 
manifest — show 
merchandise — goods 
necessitate — force 
obtain — get 
occasion — cause 
operate — work 
participate — share 
permanent — lasting 
permit — let 
plentiful — ample 
possess—-have 

In the course of a series of articles in the Saturday Evening 
Post 1 on the “The Young Man in Journalism/’ Chester S. 
Lord, former managing editor of the New York Sun, said of the 
copyreader’s job: 

How does the copyreader exercise his ability? All news copy 
goes to the readers, the telegraph to the telegraph desk, the city 
copy to the city desk, and so on. The head reader glances at each 
article long enough to absorb a notion of its nature and make a 
memorandum of its length, and then passes it on to one of the readers. 
This man edits it into the form in which it is to appear in the news¬ 
paper. If it is too long he reduces it by stripping it of its verbiage 
and unimportant facts, cutting out entire sentences and even para¬ 
graphs. Unconsciously he questions every statement made by the 
writer, so keen becomes his search for errors. If the article is unim¬ 
portant he kills it. Always he has in mind that the sheet is crowded, 
that there isn’t room for half of what is offered. He acquires the knack 
of condensation, of making one word express the meaning of half a 
sentence, of connecting the vital words of three long sentences into 
one short sentence. He eliminates superfluous statements and 
obvious explanations and dull conclusions. If he be wise he rereads 
the article to confirm his own work. Always he seeks to improve it, 
to insert a snappy word, to give it life, to smooth the diction or 
make it more rugged, as befits the subject. 

When reading news the copyreader must be alert for clews to 
additional information, for side issues to be added. “The assassin 

i Dec. 31, 1921, p. 23. 


prescribe — order 
present — give 
preserve — keep 
proceed — go 
procure — get 
provided — if 
purchase — buy 
remunerate — pay 
render — give 
sufficient — enough 
terminate — end 
unnecessary — needless 
unsuitable — unfit 


12 


NEWSPAPER MAKE-UP AND HEADLINES 


has lived in Canal Street, New York,” said one of the Milwaukee 
dispatches 1 — and instantly the copyreader informed the city editor 
and a reporter was soon on his way to Canal Street to learn of the 
crazy man’s record there. “Mrs. Roosevelt is at the Manhattan 
Hotel,” said another message. A reporter was sent to her. 

The copyreader must steel himself against the reporter who tries 
to be funny and isn’t, against those persons so well known in every 
newspaper office who seek notoriety by getting their names in print, 
against the social climbers, against the men who want puffs and free 
advertising, against the wiles of the press agent and the preposterous 
stories about people he is exalting, against the schemers whose 
success depends on newspaper publicity, the fake charity organiza¬ 
tions, the spurious reformer agitations, the organizations started 
merely to give salaries to the people who run them, the multitude of 
movements created to give someone notoriety, the constant attempts 
to fool the public — the list is endless. 

The copyreader must be familiar with the big events attracting 
public attention, for he may be called to revise the next chapter. 
Many big cases drag on for months. Above all he should take sym¬ 
pathetic interest in every article he revises and in its writer. His 
every effort Should be to improve the story. 

Following are the signs used by the copyreader in correcting 
manuscript: 

1 In the story about the shooting of Theodore Roosevelt in Milwaukee. 


READING COPY 


13 


Smith 


>£hapter 


sine qua non 


Three lines under a word or letter indicate that 
it is to be set in caps. 

A line drawn through a letter from right to left 
means set it in lower case. 

One line under a word calls for italics. 


L f 


Signs for a paragraph. 


O x 
(B> 


to-day 



^Tom^ 


A period should be circled or a cross substituted. 
Circles around figures or abbreviations indicate 
that they are to be spelled out. Similarly circles 
around words or numbers spelled out indicate 
that they are to be abbreviated or set in figures. 
Letters are brought together by a half circle. 
Letters are separated by oblique lines. 

Enclose quotation marks in half circles. 

Use this sign for words or letters to be transposed. 


A Use a caret to indicate the place where material 

is to be inserted. 

# 30 Use end mark to indicate end of story. The 

sign “30” generally is used to show the end of 
a day’s work in press services. 

The^v^s-t A bridge line is used to connect two consecu¬ 
tive words separated by material that has been 
crossed out. Similarly a line is run from one 
word to the next if the words are separated by 
an unusual amount of white space. 


stet 


/Elisabeth \ 


J c 


Means let stand the matter crossed out. 

Sign for an apostrophe. 

A square around a word means that it is to be 
spelled as written. This is used when the odd 
spelling t of a name or word would otherwise 
cause the proofreader to query the desk. In 
some offices the words “Follow Copy” are used 
instead of the sign. 

Marks used to indicate indented matter. 






14 


NEWSPAPER MAKE-UP AND HEADLINES 


How the copyreader prepares a story for the printer can 
be shown best by following the course of a piece of copy 
through his hands. Here is a local city council story with the 
slug and headline indicated by the news editor: 

t 

/ 

That the lighting and fuel gas in the City mains of 
Bloomington is so week and of suoh exceptionally poor quality 
and quantity that it can he used for oooking purposes only a small 
part of the total time is the condition now existing in Bloomington 
it was desclosed at a meeting of the City Counoil in the Council 
room of the City Hall last evening. The oouncil has ordered ann 
immediate investigation to be made into the evils alleged, and 
Bolla Morgan city attorney for Bloomington was instructed by the 
city fathers to communicate with the Indiana State publio service and 
GB8 Commission at Indianapolis requesting thet an inspector be sent to 
this town immediately to investigate the service rendered by the 
Southern Indiana Light and Heat Co. This action was taken after 
• City Attorney Morgan explained that the matter did not lie under the 
jurisdiction of the City of Bloomington not of the commissioners of 
Monroe oounty and that an appeal must be made to the legally 
constituted body, i. e., the service Commission. 

James Myers 221 8* Walnut St., entered a complaint that 
he was unable to use the oity gases for oooking purposes. A poll of 
sentiment in the oounoil showed that this had condition prevailed 
throughout the city. 

Echoes of last weeks storm were heard in the oity council 
ohamber when the room filled with oiti sens from ell sections of the 
oity who kicket about street wash-outs flooded basements and 
unsanitary conditions due to improper drainage. The matter was 
referred to the street commissioners and the city engineers. 



READING COPY 


15 


A reading of this story shows that there is plenty of work 
for the copyreader in it. It is verbose; it contains many 
unnecessary details; it is poorly organized; and contains one 
name that is incorrectly stated. Yet it is not so poor that it 
would have to be rewritten. Here is the story as it would 
appear after it was handled by an experienced copyreader: 


0 
/. 


fyofl /ih. 


That the gas in the mains of 


Bloomington is g e mmHt mm i of sucrh o x otnationnl 'ty poor quality 

,y that it can be used for cookinp: purposes only a « _ 

part of the_ .... ** A*"-** fa** 

1 1 at 



1 11 i|H Ini " H ill "If 1 ! 1 1 11 1 ~~[ last -f ua- jw i n The council ordered an^ 
immediate investigation t « -b e - made - in^» th 


Rolla Morgan^city attorney, f ee Btooniwrt en was instructed V Mxo 


ity attorney Se p .»A 
3 ^'1 il. inrtnijwiii -with 


Jilt s 


1 nfoi ri mi 1 mjli 1 -with the Indiana s^iblic ^Service <**? 
yffomnission kt that an inspector be s ent ts 

')il L 1 -Juii.i LIJa^C 


22 - 


investigato the service yniii is m s a by the 
Southern Indiana Light and He T his action was taken after 



Attorney Morgan explained that the matter i&ammrnmtv under the 
jurisdiction of tho^frit ^ p f flloeainc t on - wot of tho cs r . rr .i? - l e verr, o f 
ei w gg 1 uu £nd that an appeal must be made to the^'kiinw^i.y 

coil.I, HiTUHl-twly t fc» if, 'Lhu i.uruiuoyCommigsion. 

Jnm u u Myaia g21 ~ 9"; Wgll T ^ '~ff V. - y ~' Bntc.i ad u complai n t tlia t 

ho w a g nniiilfi to uee - th e " 0 ity gns4g .a or coekiiy : purp o s e st - A poll -o ft 

a a wtiiffT’i t i n the - oanncl l shownd/th/t - thie bad condj -b t e w pr e vailed - 
throughout—frhe—etty. 

I Ech oes of last week^s storm were heard^ttt-frhw ulty 


tlw. ulty u6fr w 


r.y.— 1 . 1 .- fln — —t-uu c itr~zena from all seotions of the 

ity wash-outs flooded basements and 

- A 


unsanitary conditions improper drainage. The matter was 

referred to the street conroisaioners and the city engineers. 












































16 


NEWSPAPER MAKE-UP AND HEADLINES 


Tftie copyreader began by reading the story in order to get 
the general sense. No corrections were made in the first 
reading. Then he reread it making the necessary corrections. 
After he had corrected all the errors he read the story for the 
third time in order to be sure that it was coherent. 

The copyreader took out unnecessary words in the first three 
lines. In the fourth line he inserted the name of James 
Myers in place of the indefinite statement. Thus he was able 
to shorten the story by taking out a paragraph later. The 
first paragraph in the copy was too long so he made another 
paragraph after the first sentence. He eliminated about a 
dozen words in the next sentence by expressing the same idea 
in condensed form. It was part of his business to know that 
the correct title of the commission is Indiana Public Service 
commission and that the word commission should not be capi¬ 
talized, according to the style of his paper, and that company 
V j should be spelled out. It was not necessary to repeat Mr. 
Morgan’s title because of the previous reference to him. 
Then the copyreader eliminated some more surplus words and 
made further style corrections. He crossed out the paragraph 
which had been made unnecessary by a change in the wording 
of the fourth line. He drew two perpendicular lines through it 
to guide the printer’s eye to the next paragraph. He supplied 
the apostrophe in the word “week’s” in the next paragraph 
and substituted “meeting” for “city council” and then drew 
a line from “meeting” to the word “when” in the next para¬ 
graph in order to guide the compositor through the corrections. 
After making other changes in this paragraph he supplied end 
marks for the story. Nothing of great importance was left 
in the last paragraph in order that it could be discarded in the 
make-up without damage to the story. 

Three readings of every piece of copy are required to prepare 
it for the printer. At first the copyreader just glances through 
the story in order to get the general meaning. He makes no 
corrections at this reading. At the second reading he examines 
every word critically and makes whatever corrections are nec¬ 
essary. Office practice may or may not demand that stories 
be pasted into long strips so that they can be conveniently 


READING COPY 


17 


divided into “takes” in the composing room. The main 
points of the story usually so impress the copyreader that it is 
not necessary to read the story a third time in order to write a 
headline. The third or final reading is for the purpose of 
checking up on the corrections that have been made. The 
copyreader then examines both headline and story. 

When it is necessary to transpose a paragraph or a 
long phrase the copyreader should use scissors and paste. 
If he attempts to show the transposition in some other manner, 
confusion as to the meaning intended is sure to result. This 
is shown by the following story which is an excellent 
illustration of how not to read copy. No printer could possi¬ 
bly understand the corrections made in this story: 


'V crT-T'M/'S 0 f S c-t/S /K/afACfJ 

fact that jhfa* Superintendents of (W Departwnf« Af 

Motive power have been^derelict in their d u ty'j^ltls not cas^ \ 

_ Stfrt-CKt .A-rlT^O A Jr a-vsA A\ 

7 tf<rTir+e- the inspector^ / T6^fe^ee«ais_to_haye produced up!. tVThe present ° 
^ />»»■> Xrsv+rsr# 

***** * * "ora l e ffect^narnljn hnr 

on^taeer only b «fy»^th»-Bx5cutl ve C omml 11 ee^it seems to \ 

that the notion of Mr.Fuller is very pertinent at this time, \ *\\ 

that-Atewr superintendents of motive power andjof car ^departments 

may not continue ta_be derelict i n the ir duty, that theyimay get 
(frr/tey fule* *.tr« 7V* ■ rr>-*<g> *77j 

after these cases^, r'Kc ■■■ <.w nn it, nr Piinnm 


sr^hefAtfr court of appi 


not absolu ely fine: 


'sr _ - r 

are—there ^or the purpose o^ sifting t a »*• facts-e««*-#or you. and 



One story alone, of course, cannot give a comprehensive idea 
of all the duties of the copyreader. The copyreader should 
contribute definite improvements to each story he handles. 
He should not be a butcher of copy who recklessly slashes 
through paragraphs merely because he has been told by the 
head of the desk to “cut the story in half.” He should know 
how to save space by taking out words and phrases here and 
there rather than entire paragraphs. Similarly the man who 
thinks that copyreading consists simply of marking para¬ 
graphs, making style corrections, and changing “claim” to 

















18 


NEWSPAPER MAKE-UP AND HEADLINES 


“assert” or “secure” to “obtain” has an entirely inadequate 
conception of the function of a copyreader. Too many men 
on copy desks today are of the “paragraph marking” variety. 
They seem to think all they have to do is to see that the story 
they are reading conforms to the typographical style of the 
paper and that it has no misspelled words. Their finishing 
touches are the paragraph marks to show the news editor that 
they have “edited” the story. They seem to make no effort 
to improve the articles that pass through their hands. 

Every story that goes to the printers has a name, a catch¬ 
line, also called guide-line or slug. The city editor or the news 
editor usually writes the guide-line on the upper left hand cor¬ 
ner of the story before he gives it to the copyreader. The first 
of the two foregoing stories, for instance, would be slugged 
“Gas” or “City Council.” The word “Gas” together with 
the designation of the headline constitutes the slug for the 
story. Similarly another story might be slugged “Fire.” 
Should another fire occur, the best practice would be not to 
slug it “Fire No. 2,” but to give it another name. To call it 
“ Fire No. 2 ” might result in confusion. It is always advisable 
to choose a guide-line that will not offend anyone if it should 
accidentally appear in the paper. Every newspaper office has 
its classic story of an awkward guide-line that slipped into 
print much to the discomfiture of the guilty copyreader, make¬ 
up man, and proofreader. 

After the copyreader has read the story he makes a record 
of it: Smith — Fire — 200 — C — 10:30. This means that a re¬ 
porter by the name of Smith wrote the story, that it was slugged 
fire, that it was about 200 words in length, that it carried a 
C head, and that it was sent upstairs to the composing room at 
10:30. The head of the desk also makes a record of the story. 

If this story had not been complete, the word “More” 
would have been added in place of the end mark, and “More” 
would have appeared as part of the record of the story. 

Suppose something new on this story “breaks” after it has 
been set up. If the copyreader has a proof of the story, it is a 
simple matter to insert the new material in the proper place in 
the proof sheet. But if no proof has come down, the 


READING COPY 


19 


copyreader will read the story and send it up slugged “Add 
Fire C.” Should other additions come they would be slugged 
“First Add Fire/’ “Second Add Fire,” etc. 

In the same way there might be a “New Lead Fire” or 
“First Insert Fire” or “Insert A—Fire.” Here, too, it is 
best to have the proof at hand and to indicate the exact place 
for the insertions. If no proof is available at the time, the 
matter can be sent upstairs and when a proof comes down 
the copyreader will find the place for the insert and write on 
the proof “Turn Rule for Insert A.” 

An “Add” signifies an addition to the story under the same 
headline. A “Follow,” on the other hand, follows the story 
but has a headline of its own. There might be “Follow Fire,” 
“First Follow Fire,” “Second Follow Fire,” etc. Follow is 
usually written “Folo.” 

If the head is not sent to the composing room with the 
copy, the copy is marked “Head to Come,” usually written 
“H. T. K.” This is done when the copy is sent to the com¬ 
posing room awaiting the page layout or when it is known 
that important news is coming that should be embodied in the 
head. If this later news is put in the lead, the story may be 
sent up without the lead and with the explanation “Lead to 
Come.” 

Stories to be used in a particular edition are marked “Noon 
Edition,” “Market Edition,” etc. Department news is 
slugged “Sports,” “Financial,” in addition to the regular 
guide-line. Some newspapers use letters to indicate the 
various departments. 

It is also the copyreader’s duty to insert subheads in the 
story at regular intervals. The general rule is to run a subhead 
every 200 to 250 words. Some newspapers have a rule against 
using only one subhead in a story. They require two sub¬ 
heads or more. Office rules differ as to the designation of sub¬ 
heads. The copyreader may write out the subhead with the 
explanation “Subhead” enclosed in a circle or he may indicate 
it as follows: 

A Hopes of Peace Ebb |jyUc.^ x c ; 


20 


NEWSPAPER MAKE-UP AND HEADLINES 


All instructions to printers regarding the way a story is 
to be set should be enclosed in circles to distinguish them from 
the signs used in correcting copy. 

From the foregoing discussion it will be seen that the 
requisites of good copyreading are the elimination of errors of 
all kinds, neatness in making corrections, swiftness in doing the 
work, and skillful condensing or expanding as the copy may 
require. 

EXERCISES 

The teacher who is using this volume as a text will find it 
necessary to supplement this chapter on copyreading with 
many practical exercises. It is important that the student 
have enough actual experience to make him familiar with the 
typical problems that arise in the handling of copy. He should 
also attain some degree of speed in editing. The teacher will 
be likely to get best results by having the class edit stories 
containing all varieties of errors and questions involving news 
judgment. Further practice on the college daily will then be 
helpful. 


CHAPTER II 


THE LAW OF LIBEL 

Libel is one form of defamation. Defamation is a tort, i.e., 
a wrong. 1 In defamation the right that is violated is the right 
to a good name. 

There are two forms of defamation: Slander and libel. 
Slander is oral defamation. Libel is written, printed, or 
pictorial defamation. 

For the purposes of the newspaper writer, libel may be 
defined as malicious defamation, either written or printed, 
imputing to another that which renders him liable to imprison¬ 
ment, or tends to injure his reputation in the common 
estimation of mankind, or to hold him up as an object of 
hatred, scorn, ridicule, or contempt. 

Slander is the first historically. Slander was first recog¬ 
nized in the fourteenth century when English courts held 
certain words defamatory. Subsequently the kings' courts 
declared three classes of words to be slanderous per se or in 
themselves. That is, the plaintiff would not have to show that 
he sustained special damage as a result of the words uttered. 
He merely had to prove that they were spoken of him. The 
following words were held slanderous per se: 

1. Words imputing crime which carries with it the penalty 
of imprisonment. 

2. Words imputing loathsome disease. 

3. Words disparaging a man in his trade, business, or 
profession. 

A later statute added a fourth classification: Words 
imputing unchastity to any woman or girl. 

1 Hence all legal reference books on torts contain a discussion of the 
law of libel. See Appendix D for list. 

21 


22 


NEWSPAPER MAKE-UP AND HEADLINES 


All words slanderous per se are actionable when written. 
But the law of libel is broader and more strict than that of 
slander. Many words which would not be slanderous are 
libelous. Thus one may apply to another orally words of 
personal vituperation and abuse that would not be punishable 
as slander, but which if published in a newspaper would be 
libelous. For instance, to say orally of a man that he is a 
“rogue,” or “scoundrel/’ or “vagabond,” or “blackleg,” or 
“bastard/ 7 or “adulterer” is held not to be slander; but to 
publish it in a newspaper would be libelous. Similarly other 
words not included in the four groups above might be libelous 
if the plaintiff could show special damage. In the case of 
words libelous per se the court will take it for granted that the 
plaintiff has suffered; it is not necessary for him to show 
special damage. 


WHAT IS LIBELOUS 
a. Words Libelous Per Se 

1. Words which impute an indictable offense. In the 
leading case of Brooker vs. Coffin the following was given as the 
test: “In case the charge, if true, will subject the party 
charged to an indictment for a crime involving moral turpi¬ 
tude, or subject him to an infamous punishment, then the 
words will in themselves be actionable.” 

Words charging a person with theft, burglary, arson, 
perjury, murder, attempt to murder, swindling, blackmailing 
or interfering with the mails, are actionable per se. So to 
charge that a franchise was obtained from certain officers by 
the use of boodle. Where the promulgation of certain anarch¬ 
istic sentiments is made a felony, it is actionable per se to call 
a man an anarchist. 

It is not actionable to accuse a man of an intent to commit 
a crime. The charge of a merely immoral offense which is not 
criminal is not actionable unless special damages result. 

2. Words which impute a contagious or infectious disease. 
What diseases should be embraced under this rule is not cer¬ 
tain, but it is probable that at the present day only those which 


THE LAW OF LIBEL 


23 


are contagious or infectious. Leprosy or venereal disease 
would come under this class, but consumption would not. 

3. Words damaging as respects business, profession or trade. 
It is actionable to charge a professional man with malpractice 
or negligence, to accuse a lawyer of charging outrageous fees, to 
impute to him dishonesty in his profession, to call a physician 
a quack, to call a clergyman an unscrupulous liar, to charge a 
teacher with disgraceful conduct toward his pupils. Words 
are actionable per se which impute to an official dishonesty or 
corruption in his office or general misconduct therein or willful 
neglect of duty. 

As to words which tend to injure one in his business or trade, 
the imputation must be such as to affect the party prejudicially 
in the business in which he is engaged. A false charge, there¬ 
fore, that in respect to one person might be libelous, if made of 
another would support no action. In the one case it would be 
almost certainly injurious, while in the other no presumption 
of injury would arise. Thus if it be said of a day laborer: 
“He is bankrupt,” the remark, so far as his business is 
concerned, is perfectly harmless, while if the same were printed 
of a merchant or of any one to whose business a good financial 
standing was indispensable, the natural and probable tendency 
would be to inflict an injury which would be serious and might 
be disastrous. 

Any false and disparaging statement concerning one in his 
trade, occupation or calling is actionable in itself, and the per¬ 
son concerning whom such a statement is made, although 
unable to show that he sustained damage is, nevertheless 
entitled to recover. Any statement calculated to injuriously 
affect the credit or financial standing of a merchant or person 
engaged in trade is actionable, such as a charge that he is 
bankrupt, or has given a chattel mortgage, or has been 
attached, or to charge fraud or dishonesty, or to charge that 
he lacks business capacity. It is actionable to charge a 
butcher with selling diseased meat or to charge that the wares 
of a manufacturer are a humbug and worthless. 1 


1 Cooley: “Law of Torts,” p. 209. 


24 


NEWSPAPER MAKE-UP AND HEADLINES 


A corporation may sue for defamatory statements calculated 
to injure its business. A charge that half the ties in the 
plaintiff’s roadbed were rotten was held to be such a statement. 

There is an important difference, however, between libel on 
an individual and libel on a corporation. Since a corporation 
has no soul it follows that a corporation has no reputation or 
character which may be hurt by a libel. Only pecuniary 
damage can be sustained by a corporation. 

In the case of Heriot vs. Stuart (1796) the defendant said of a 
newspaper that it was the “lowest and most scurrilous paper,” 
and that “its circulation was the lowest in its history.” The 
first words applied to a man would be libelous, but not in the 
case of a corporation. The statement about the paper’s cir¬ 
culation, however, was libelous since it would hurt its business. 
A corporation must always show that the words have caused 
a special pecuniary damage. 

4. Words imputing unchastity to any woman or girl have 
been made actionable per se by statute. 

b. Other Words Which May Be Libelous 

But it is not necessary that words come under these four 
classes to be libelous per se. Any publication that tends to 
degrade, disgrace or injure the character of a person or bring 
him into contempt, hatred, or ridicule constitutes libel. 
Following are other classes of words which have been held 
libelous: 

5. Words that will cause loss of respect. The case of Peck 
vs. The Chicago Tribune illustrates this point. An advertise¬ 
ment of Duffy’s Pure Malt Whiskey appeared in the Tribune 
several years ago. In the advertisement was the portrait of a 
woman with the words “Mrs. A. Schuman” under it. Above 
the portrait were the words: 

“Nurses and Patient Praise Duffy’s.” 

“Mrs. A. Sohuman, One of Chicago’s Most Capable and Experienced 
Nurses, Pays an Eloquent Tribute to the Great Invigorating, Life-giving 
and Curative Properties of Duffy’s Pure Malt Whiskey.” 


THE LAW OF LIBEL 


25 


Below the portrait appeared the following: 

“ After years of constant use of your Pure Malt Whiskey, both by 
myself and as given to patients in my capacity as nurse, I have no hesita¬ 
tion in recommending it as the very best tonic and stimulant for all weak 
and run down conditions/’ etc. 

This last purported to have been signed by “Mrs. A. Schu- 
man, 1576 Mozart Street, Chicago.” 

It developed that the portrait printed was not that of Mrs. 
A. Schuman, but of another woman, Elizabeth Peck, who was 
not a nurse and who was a total abstainer from whiskey and all 
spirituous liquors. Undoubtedly the mistake was the fault of 
the advertiser and not of the Tribune yet the Supreme Court of 
the United States held the advertisement to be libel against 
Mrs. Peck although, as was pointed out, there was no general 
concensus that to drink whiskey is wrong, or that to be a nurse 
is disreputable. It was held that the advertisement would 
hurt the plaintiff in the opinion of an important and respect¬ 
able part of the community, even though such part be not a 
majority, and the Supreme Court went on to say that “If the 
publication was libelous, the defendant took the risk.” 1 

In a similar case the Evening American Publishing Company 
suffered a judgment for damages for a news article appearing 
in the Chicago American . By mistake it published the picture 
of one Rose Ball in connection with the story of the death of 
one Pearl M. Ball, and of suspicious circumstances attending 
her death, indicating that a mysterious man was with her and 
had been with her at a cafe, drinking, that there had been a 
quarrel, and the girl sent home in a cab. She was soon after¬ 
wards found dead as the result of an administration of poison, 
possibly a suicide. The reporter asked Pearl M. Balks father 
for her picture and was referred to a photographer. By com¬ 
bined mistake of the photographer and the reporter, the 
photographer gave out a picture of Rose Ball and it was pub¬ 
lished in connection with the article. 

6. Imputations upon character in allegory, innuendo, irony 
or ridicule may amount to a libel. The case of Jones vs, E. 

1 Repp urn: “Cases on Torts/’ p. 594. 


26 


NEWSPAPER MAKE-UP AND HEADLINES 


Hulton & Co., tried in England in 1909, illustrates the danger 
of innuendo. The plaintiff, Mr. Thomas Artemus Jones, a 
barrister practising on the North Wales Circuit, brought the 
action to recover damages for the publication of an alleged 
libel concerning him contained in an article in the Sunday 
Chronicle, a newspaper of which the defendants were the 
publishers. The article, which was written by the Paris 
correspondent of the paper, purported to describe a motor 
festival at Dieppe, and the parts complained of ran thus: 

Upon the terrace marches the 
world, attracted by the motor races— 
a world immensely pleased with itself, 
and minded to draw a wealth of in¬ 
spiration—and, incidentally, of golden 
cocktails—from any scheme to speed 
the passing hour. . . . ‘‘Whist, 
there is Artemus Jones with a woman 
who is not his wife, who must be, you 
know—the other thing,” whispers a 
fair neighbor of mine excitedly into 
her bosom friend’s ear. Really, is it 
not surprising how certain of our 
fellow-countrymen behave when the}'- 
come abroad? Who would suppose 
by his goings on that he was a church¬ 
warden at Peckham. . . . Here, 
in the atmosphere of Dieppe, on the 
French side of the Channel, he is the 
life and soul of a gay little band that 
haunts the Casino and turns night 
into day, besides betraying a most 
unholy delight in the society of female 
butterflies. 

The friends of Thomas Artemus Jones read the article and 
twitted him about it. He was not a churchwarden nor did 
he live in Peckham, but he brought suit and recovered almost 
$8,000 damages in spite of the fact that the paper printed a 
statement to the effect that he was not meant in the story. 
The judge ruled that it was not a question as to who was 
meant, but who was hit. 1 

1 flpppuRN: “Cases on Torts,” p. 735, 




THE LAW OF LIBEL 


27 


Irony is also dangerous. A newspaper which called a lawyer 
“ an honest lawyer ” had to pay damages. 

The New York Sun lost a suit brought by Professor Triggs 
of the University of Chicago for ridicule in an article in the Sun 
about his writings. The article was not confined to legitimate 
criticism of his works but brought in personalities. 

7. Cases of special damage. If matter libelous per se is 
published falsely concerning a person he is presumed to have 
suffered loss without proving the specific amount or the manner 
of loss, the amount of damages being found by the jury in 
accordance with the circumstances of the case and the various 
legal rules. 

If the language complained of does not come within the 
foregoing definitions and limitations, and is not therefore 
libelous per se, still, if untrue, it may furnish the basis for a 
libel suit where it has resulted in pecuniary loss or the loss of 
other material advantage. Thus if one say of another: 
“He is a rogue,” the law will not imply a resulting injury; 
but if it be shown that in consequence of the imputation he was 
discharged from an employment, or was refused employment, 
the special injury is thus made to appear. The injury must be 
pecuniary in its nature, but it is immaterial whether it be great 
or small, except as the amount of recovery will depend upon it. 
The special damage must be specifically set forth by means of 
facts alleged. 

This is a class of cases which gives the publisher least con¬ 
cern; for, while the utmost vigilance and care cannot prevent 
the publication of articles that result in special damage, the 
bringing of such suits upon such publication is rare because of 
the difficulty in proving substantial loss. It might almost be 
said that the recovery of any considerable verdicts in such cases 
is never heard of in our courts. 1 

ELEMENTS OF A PRIMA FACIE CASE IN LIBEL 

1. It must not be a libel on a thing because a thing has no 
reputation and cannot be libeled. For instance, in the case of 

1 iS^ckett, H. W.: “The Law of Libel ,” 


28 


NEWSPAPER MAKE-UP AND HEADLINES 


Dooling vs. Budget Publishing Company, the plaintiff brought 
suit for the following comment made in a newspaper: 

Probably never in the history of the 
Ancient and Honorable Artillery 
Company was a more unsatisfactory 
dinner served than that of Monday 
last. One would suppose, from the 
elaborate bill of fare, that a sump¬ 
tuous dinner would be furnished by 
the caterer, Dooling; but instead, a 
wretched dinner was served, and in 
such a way that even hungry bar¬ 
barians might justly object. The 
cigars were simply vile and the wines 
not much better. 

The judge held the words not libelous per se and the plaintiff 
could show no special damage. In holding for the defendant, 
the judge declared that 

Words relating merely to the quality of articles made, produced, 
furnished or sold by a person, though false and malicious, are not 
actionable without special damage. For example, the condemnation 
of books, paintings, and other works of art, music, architecture, and 
generally of the products of one’s labor, skill, or genius may be 
unsparing, but it is not actionable without the averment and proof 
of special damage, unless it goes further and attacks the individual. 

In the present case there was no libel upon the plaintiff in the way 
of his -business. Though the language used was somewhat strong, 
it amounts only to a condemnation of the dinner. No lack of good 
faith, no violation of agreement, no promise that the dinner should 
be of a particular quality, no habit of providing bad dinners which 
the plaintiff knew to be bad, is charged, nor even the excess of price 
beyond what the dinner was worth; but the charge was in effect 
simply that the plaintiff being a caterer on a single occasion pro¬ 
vided a very poor dinner, vile cigars, and bad wines. Such a charge 
is not actionable with proof of special damage. 1 

In the case of Fen vs. Dixie the plaintiff was a brewer and the 
defendant spoke of his beer in terms of disparagement at least 
as strong as those referring to the dinner. The judge said: 

1 Hepburn: “Cases on Torts/’ p. 599, 




THE LAW OF LIBEL 


29 


A tradesman offering goods for sale exposes himself to observa¬ 
tions of this kind; and it is not by averring them to be “ false, scandal¬ 
ous, malicious, and defamatory /’ that the plaintiff can found a charge 
of libel upon them. 

Similarly it was held not to be libelous for the defendant to 
say of the plaintiff: “His watches are bad.” The Missouri 
Fruit Grower published a letter from a contributor in which 
he said that he had used the plaintiff’s remedy for brown rot 
on peach trees and had found it disastrous. In the case of 
Kennedy vs. the Press Publishing Company the New York 
World published an article which charged that Coney Island 
saloons were the resort of improper characters. Kennedy 
owned a saloon at Coney Island. It was held that the libel 
was on the saloon and not on Kennedy, the proprietor. The 
judge, however, declared: 

A libel on a thing may constitute a libel on a person. Thus, to 
say of a brewer that he adulterates his beer would be a libel upon 
him in his trade, not because of the allegation that the beer was 
bad, but because the language would import deceit and malpractice 
on the part of the brewer. It is, therefore, at times difficult to 
determine whether the publication attacks the person or merely the 
thing, and any apparent conflict in the authorities arises out of this 
difficulty. 

A Grand Rapids, Mich., newspaper said of a druggist that 
he put false labels on his medicine; that he made the medicine 
himself and then labelled it as if it came from Holland. This 
was held libelous. It would not have been libel if the news¬ 
paper had said that it was American oil instead of oil from 
Holland, The case would hinge on whether the plaintiff 
must have known that it was American oil. 

2. Words must be written of and concerning the plaintiff. 
No action in libel will lie unless the plaintiff can prove that the 
words complained of were spoken of the plaintiff, or were 
generally understood to refer to him. An old English case, 
that of Johnson vs. Sir John Aylmer, shows that an innuendo 
will not constitute cause for damages if the plaintiff was the 
only one who thought they applied to him. In the case of 
Northrop vs. Tibbies (1914) a letter was written which the 


30 


NEWSPAPER MAKE-UP AND HEADLINES 


plaintiff applied to herself although it made no mention of her. 
She was unable to show that the letter applied to her and the 
court held for the defendant. On the other hand, in the cases 
of Peck vs. the Chicago Tribune, Wandt vs. the Chicago 
American, and Jones vs. E. Hulton, it is shown that the 
defendant is liable if the innuendo happened to hit someone 
and the plaintiff can show that other people thought that he 
was meant. 

MALICE 

Malice is not an element that needs to be taken into con¬ 
sideration in a discussion of libel. A statement may be 
libelous without being inspired by malice. The libel on Mrs. 
Peck in the case of Peck vs. the Chicago Tribune was an 
innocent one. The doctrine of “falsely and maliciously” 
came from the old ecclesiastical courts and still survives 
in law books and in declarations of libel made by courts, 
although it has now been abundantly established that malice 
is not an element in establishing a case in libel. 

DEFENSES IN AN ACTION 
Invalid Excuses for Libel 

1. That the publication was in good faith and not made 
maliciously. Malice is not an essential element of libel. 

2. Publication by accident. The case of Peck vs. Chicago 
Tribune shows that accidental publication is no excuse. 

3. Ostensible publication of a rumor and made in the 
course of a newspaper’s business. 

4. Ignorance of what employees were editing. A newspaper 
owner is not excused from libel on the ground that he did not 
know what his editors or reporters were doing. A Louisiana 
news-stand proprietor was fined for selling papers containing a 
libel. The proprietor of an English circulating library was 
fined for circulating a book containing a libel. 

Valid Excuses for Libel 

There are four possible defenses to a libel suit: 

1. To prove the published charge to be true. This is called 
a “ justification.” 


THE LAW OF LIBEL 


31 


2. To show that the publication was “ privileged.” 

3. To prove the right of “fair comment and criticism.” 

4. To prove circumstances connected with the publication 
tending to show that it was not malicious or was provoked 
and excused by the conduct of the complainant. This is 
called a defense “in mitigation of damages.” 

TRUTH AS A DEFENSE 

To prove that the defamatory publication complained of is 
true is an absolute and complete defense. 

The old maxim of the English criminal law, “The greater 
the truth the greater the libel,” frequently quoted erroneously 
in this connection, has no application to actions in the civil 
courts, 1 and at the present time would scarcely be invoked 
even in any of the criminal courts of this country, except 
under the most extraordinary circumstances. 2 

The Bill of Rights, in most state constitutions, provides: 
“In all prosecutions for libel, the truth of the matters alleged 
to be libelous may be given in justification.” 3 

But it is not enough that the writer of defamatory articles 
himself knows that they are true. He must be able to produce, 
when required, competent legal proof of their truth. What he 
himself has witnessed is, of course, competent evidence as far 
as it goes: when such proof can be strengthened by official 
records or other documentary proof, and by the evidence of 
other persons who can testify of their personal knowledge to 
the truth of the publications, a defense of the strongest charac¬ 
ter is presented. 

But one distinction should be observed carefully, a miscon¬ 
ception in regard to which has given rise to many libel suits 
that have been difficult to defend. When it is said that “the 
truth is a complete defense,” the literal truth of the published 

1 The old English doctrine was abandoned by American courts in 
1735 at the trial of John Peter Zenger in New York. 

2 Sackett, H. W.: “The Law of Libel,” p. 8. 

3 In Illinois, Iowa, and Nebraska the newspaper must also show a 
justifiable motive. Truth alone is not a defense. Thus an additional 
burden is placed upon the newspapers in those states. 


32 


NEWSPAPER MAKE-UP AND HEADLINES 


statement is not meant; but the truth of the defamatory 
charge. 1 

To illustrate: A prominent official, say a judge, during the 
progress of a political campaign, either in the course of 
an interview or of a public speech, makes the charge against a 
candidate for an important office that he (the candidate) 
obtained his naturalization papers either through perjury or 
subornation of perjury. A newspaper publishes the inter¬ 
view or the speech, giving the speaker’s name and the exact 
language he used. If the candidate referred to should sue the 
newspaper for libel because of this publication, it would be no 
defense for the publisher to show that it was true that the 
speaker had said just exactly what the newspaper represented 
him to have said. In order to justify they would have to show 
that the defamatory charge was true, i.e., that the candidate 
had been guilty of perjury or subornation of perjury in obtain¬ 
ing his naturalization papers. 1 

In other words, no publishers or writers can escape responsi¬ 
bility for defaming a man’s character by showing that it was 
on the authority of some other individual. 

The same applies to defamatory accusations repub¬ 
lished from another newspaper, whether the name of the 
newspaper from which they are copied is given or not. 

PRIVILEGED PUBLICATION 

The general doctrine of privilege is founded upon the view 
that in the intercourse between members of society and in 
proceedings in legislative bodies and in courts of justice, 
occasions arise when it becomes necessary that the character 
and acts of individuals should be considered and made the 
subject of statement or comment, and that, in the interest of 
society, a party making disparaging statements in respect to 
another on such a lawful occasion, should not be subject to 
civil responsibility in an action of this character, although such 
statements are untrue. 


1 Sackett, p. 9. 


THE LAW OF LIBEL 


33 


A privileged communication is founded upon a privileged 
occasion, and, strictly speaking, it is the occasion that is 
privileged, rather than the communication. The occasion 
affords the privileged of making the communication, and the 
same communication is privileged or not according to the occa¬ 
sion on which it is made. 

Privileged occasions are divided into two classes with refer¬ 
ence to the extent of the privilege afforded: those absolutely 
privileged and those conditionally privileged. Absolute 
privilege applies only to legislative and judicial proceedings 
and executive acts and not to newspapers. Newspapers, how¬ 
ever, enjoy qualified or conditional privilege. Under the 
protection of qualified privilege a newspaper is permitted to 
give accounts of judicial, legislative, or other public and 
official proceedings providing the accounts are fair and accu¬ 
rate and not made with malicious intent. The plea of 
privilege would break down if the plaintiff could show that a 
newspaper was actuated by malicious motives, that the report 
was not true, or if it was not a fair report, that is if it was biased 
and gave only one side of the case. 

Following are classes of conditional privilege: 

1. Reports of judicial proceedings. 

2. Reports of legislative proceedings. 

3. Reports of other proceedings of quasijudicial or legislative 
nature in which the public has an interest such as proceedings 
of a medical society. 

1. Judicial Proceedings. — In judicial proceedings the law 
permits the publication of the charges made, the testimony 
taken and anything relevant to the case that is said by judges, 
attorneys, witnesses, jurors, or anyone else, that is part of 
the public proceedings before the court and pertinent to it. 
The law does not, however, permit any violation of the legal 
presumption that a person is innocent until proven guilty and 
anything written that assumes guilt before conviction is not 
privileged and can only be defended on the ground that it is 
true and published with a good motive and justifiable end. 

The privilege, as applied to judicial proceedings, is not 
confined to reports of proceedings in regular courts of justice, 


34 


NEWSPAPER MAKE-UP AND HEADLINES 


but may be extended to all inquiries before magistrates, referees 
and municipal, military and ecclesiastical bodies, and they are 
only to be restrained by this rule, that the application for 
judicial action shall be made in good faith to courts or tri¬ 
bunals having jurisdiction on the subject and power to hear 
and decide the matter of complaint or accusations, and that 
they are not resorted to as a cloak for private malice. 

Charges made in a police station or in a police court are not 
judicial proceedings nor is information given out by policemen 
or sheriffs. 

A criminal charge or other statement made by a District 
Attorney, a coroner, a sheriff, or any other public officer is not 
privileged unless it is part of a proceeding that is both public 
and official. 

A proceeding before a grand jury is not privileged because it 
is not public and not strictly judicial. An indictment found 
by a grand jury becomes privileged when it is handed down in 
court and made public. 

It is important to note in connection with all reports under 
conditional privilege that the heading of a story must be just 
as fair and impartial as the story. Many libel suits have been 
sustained which were based alone upon the libelous headings 
of articles where the articles themselves were completely pro¬ 
tected by conditional privilege. No new matter can be intro¬ 
duced in a headline nor must the headline comment on the 
story. 

For instance, a wife seeks a separation from her husband on 
the ground of his cruel treatment. The first day of the trial 
damaging testimony is produced against the man. This is 
properly reported. But it is published with the heading,’ 
“A Brutal and Inhuman Husband.” The next day the 
husband produces his opposing testimony, gets a verdict in his 
favor from the jury, and afterwards brings a libel suit against 
the newspaper publishers because of the libelous heading. 
The publishers in defense could not plead that the heading 
was privileged but in order to make a complete defense would 
find it necessary to prove that it was true that the complainant 
was a a brutal and inhuman husband”; an undertaking which 


THE LAW OF LIBEL 


35 


in view of the contrary verdict of the jury might be an awkward 
and disastrous thing to attempt . 1 

In the case of Stevens vs. Samson the defendant made 
defamatory remarks of the plaintiff in court. He then sent 
them to a newspaper. The newspaper published them. 
Although the report of the trial was true and fair, the court 
held that the remarks were printed maliciously. It was held 
that a newspaper must use its conditional privilege in a 
bona fide way. 

Newspaper writers should also be cautioned against print¬ 
ing the irrelevant defamatory remarks of a witness or counsel. 
Such remarks, even if made in a courtroom, are not privileged 
either for the person who makes them or for the newspaper 
which may publish them. It has been held that a witness or a 
counsel is strictly responsible for any irrelevant defamatory 
remarks he may make, in other words he is privileged only if 
his statements bear directly on the case. 

To be on the safe side a newspaper should always give both 
sides of the case. It is actionable to give only the evidence on 
one side. 

It is highly important for the reporter and editor to realize 
the difference between “judicial, legislative, or other public 
and official proceedings” and papers which have been filed 
as a mere preliminary to a suit. For instance, The New York 
Herald several years ago lost a suit because the story com¬ 
plained of was based merely on allegations contained in a 
complaint filed in court by the French-American Stores 
Company against the Lambert Dairy Company. The com¬ 
plaint was filed in the office of the County Clerk. Up to the 
time of the publishing of the libel it had never been presented 
to the court nor had any application, based upon it, been made 
to the court for any preliminary or provisional order or process. 

The appellant claimed a qualified privilege in that the article 
complained of was a fair and true report of a judicial proceed¬ 
ing or of a paper duly filed in the course of such a proceeding. 
The opinion written by Judge Scott and concurred in by his 
associates, said in part: 

1 Sackett, p. 10. 


36 


NEWSPAPER MAKE-UP AND HEADLINES 


As to the publication of papers merely filed and not presented 
to any court or magistrate, which is the question now before us, 
the rule has not heretofore been declared in this State by any control¬ 
ling authority. It has arisen, however, in many other jurisdictions, 
and the concensus of authority is that the qualified privilege of 
publication does not extend to such a case. (Reference is here 
made to a large number of decisions in various States.) The opin¬ 
ion thus generally held by the courts of this country commends itself 
to our judgment as establishing a safe and sound rule within the 
terms of our statute . . . 

Our conclusion upon this branch of the case, therefore, is that the 
mere filing of a pleading, without any submission to the court or 
judicial action taken thereon, does not constitute such a judicial 
proceeding as will give rise to a qualified privilege to a newspaper to 
publish its contents. 

This means that if a newspaper publishes news articles based 
on complaints “merely filed and not presented to any court or 
magistrate” it must be prepared to prove that defamatory 
charges made in these complaints are true since the truth would 
be its only complete defense if an action for libel resulted. 

A newspaper cannot safely publish information based on 
pleadings, complaints, or short affidavits until the case has 
actually come to trial in court, that is, until it has reached a 
stage where the action cannot be withdrawn by either of the 
parties to the suit. 

The reason for this ruling was pointed out by Judge Laughlin 
of the Appellate Division of the New York Supreme Court in 
an opinion handed down in a libel action (Stuart vs. Press Pub¬ 
lishing Company, 83 A. A., 475) as follows: 

The reason for this limitation is that the public are not concerned 
in the preliminary proceedings formulating claims, causes of action, 
charges or defense for presentation for judicial action; that the public 
are not- concerned in the private controversies between citizens, 
but only in the action of the judicial officers or tribunals thereon, 
and that until the judicial action is invoked the proceedings or 
action may be abandoned or discontinued by the parties without 
ever bringing the same to the attention of the magistrate, judge or 
tribunal. 


THE LAW OF LIBEL 


37 


There are two exceptions to the rule that fair and accurate 
reports of judicial proceedings are privileged. These are set 
forth in “ Newell on Slander and Libel” as follows: 

The first is where the court itself prohibited the publication, as 
it frequently did in former days. Every court has the power of 
preventing the publication of its proceedings pending litigation. 

The second is where the subject matter of the trial is an obscene 
or blasphemous libel, or where for any other reason the proceed¬ 
ings are unfit for publication. It is not justifiable to publish even 
a fair and accurate report of such proceedings; such a report would 
be indictable as criminal libel. 

2. Legislative Proceedings.—The privilege as applied to 
legislative proceedings covers reports of the sessions of con¬ 
gress, state legislatures, and minor legislative bodies such as 
county supervisors and city aldermen. Anything said publicly 
on the floor of the chamber in the course of debate while the 
legislative body is in session may be lawfully printed, if the 
report is a true and fair report and provided the publication 
is not prompted by malice. 

The law with reference to town meetings seems somewhat 
uncertain. In the case of Trebby vs. Transcript Publishing 
Company (a Massachusetts case) the court held that a 
newspaper could not claim protection for libelous statements 
in an account of a town meeting. 

3. Other Cases of Privilege.—A petition to the executive 
or other appointing power in favor of an applicant for an 
office or a remonstrance against such an applicant is a pub¬ 
lication of this character. No action will lie for false state¬ 
ments contained in it unless it be shown that it was both false 
and malicious. This rule applies to petitions, applications 
and remonstrances of all sorts addressed by the citizens to any 
officer or official body, asking what such officer or body may 
lawfully grant, or remonstrating against anything which 
it might lawfully withold. 1 While a report of a committee 
appointed by a town meeting was held to be conditionally 
privileged in Massachusetts, in Wisconsin it was held that an 

1 Cooley, p. 237. 


38 


NEWSPAPER MAKE-UP AND HEADLINES 


article in a newspaper relating to a matter of municipal interest, 
which reflected on the official conduct of a state senator, was 
not privileged if the newspaper circulated outside the city 
and senatorial district. Such a holding would seem to pre¬ 
clude the free discussion of matters of local interest either in 
the press or in public meetings. The ruling, however, was 
based on the general theory underlying qualified privilege, that 
is, that defamatory remarks are privileged only if published 
to those who have an interest in them. Thus libelous state¬ 
ments are privileged when made at a meeting of shareholders 
but not when published in a newspaper because they would be 
read by many people who would have no interest in them. 

In connection with all stories involving conditional privilege, 
it should be pointed out that the words “it is alleged,” “they 
say,” “it is reported,” etc. do not insure a paper against a 
libel suit. These phrases so glibly slipped into newspaper 
stories are nothing more than sham defenses. The New York 
statute provides: “It is no defence to an action for publishing 
an article charging plaintiff with a crime that the charge was 
made on information obtained from others.” 

FAIR COMMENT AND CRITICISM 

Everyone has a right to comment, both by word of mouth 
and in writing, on matters of public interest and general con¬ 
cern, providing this is done fairly and with an honest purpose. 
This right is known as that of “Fair Comment and Criticism.” 

The right is of the utmost importance to newspaper men 
because a large proportion of the public of civilized commu¬ 
nities depend to an increasing extent on newspapers and 
other periodicals for helpful discussion of public men and events. 
A newspaper has no greater right in this respect than any 
person in the same community, but has occasion to exercise the 
right very frequently. 

Time was, only a little over a hundred years ago, in England, 
when to censure public officials and governmental policies, as 
is done daily in modern times, was considered criminal and 
seditious. Many a man had his ears cut off in England for 


THE LAW OF LIBEL 


39 


saying infinitely less about his rulers than was said with 
impunity against Woodrow Wilson during his administration. 
Now, however, both in England and America (but not in 
many countries in Continental Europe) the right of fair com¬ 
ment and criticism is definitely recognized. 

The right is not without limits. Its foundation is the benefit 
to the public which results from unhampered discussion of 
matters which are of importance to the public. While injus¬ 
tice can be, and is frequently, done to individuals by the exer¬ 
cise of this right, experience has taught that in the end the 
public benefits by such discussion. 

On the other hand, the public cannot benefit from misstate¬ 
ment of facts, or by malicious or unfair comments on matters, 
although the matters be of general concern. Consequently, 
the law will not permit an abuse of the right and holds that the 
right is abused if certain requirements are not met. The law 
governing the right of fair comment and criticism is in a state 
of considerable confusion in many other states, and in some 
respects the limits of the right are not defined with satisfactory 
definiteness. But five requirements may be set forth: 

1. The comment must be on a matter of public interest. 
The public conduct of every public man (including candidates 
for office) is a matter of public concern. So is the management 
of every public institution and conduct of every public body, 
national, state, or municipal. An English writer has made a 
convenient grouping of matters of public interest under seven 
different heads: 

a. Affairs of state. 

b. The administration of justice. 

c. Public institutions and local authorities. 

d. Ecclesiastical matters. 

e. Books, pictures and architecture. 

/. Theaters, concerts and other public entertainments. 

g. Other appeals to the public. 

2. The words must be a comment and not an allegation of 
fact. It is one thing to comment upon or criticise, even with 
severity, the acknowledged or proved acts of a public man, and 


40 


NEWSPAPER MAKE-UP AND HEADLINES 


quite another to assert that he has been guilty of particular acts 
of misconduct. The same considerations apply where a 
newspaper draws from certain facts an inference derogatory 
to a person. The inference must be stated as an inference and 
not asserted as a new and independent fact. The reader must 
have a truthful picture of the conduct condemned, so that he 
may have an opportunity of judging for himself. 

3. The comment must be fair. Usually in litigated cases the 
question of whether or not a comment is fair has been 
submitted to the jury. Very little has been done by the courts 
to prescribe exact limits, and, indeed, this would be a hard 
thing to do. The test to be applied is generally: Would any 
fair man, however exaggerated or obstinate his views, have 
said that which this criticism has said? Wide latitude is 
allowed to exaggeration and to erroneous opinions. But 
before a newspaper assigns wicked or corrupt motives for the 
conduct which it censures, it should be certain that such 
motives are at least reasonable inferences from facts known to 
be true. Even then it is treading on dangerous ground. 

4. Comment must not be published maliciously. A com¬ 
ment must not only be fair but must have been made honestly. 
It must be the true opinion of the critic, and must not be 
published to gratify personal or other indirect motive. There 
are so many subjects on which fair comment may be made that 
it would be impossible within the limits of this article to present 
a representative array of examples. 

5. The comment, if on a man in public office, must be 
confined to his official life. A newspaper cannot comment on 
a man’s private life in order to show that he is unworthy to 
hold office. It has been held that all comment must be 
confined to actual facts in connection with his public office. 

The right of a newspaper to comment on a man who 
is running for office with the same freedom that it can comment 
on a man holding office is set forth in the case of Harris vs. the 
Arizona Republican. In this case the court reaffirms the doc¬ 
trine that a newspaper may publish any comment on public 
affairs, providing it is in good faith. For instance, several 
years ago the Cincinnati Post published an article alleging that 


THE LAW OF LIBEL 


41 


a certain man, Hallam, running for congress, had bribed 
another candidate, Berry, to quit the race. Judge Taft, who 
was on the bench at that time, ruled against the newspaper on 
the ground that it had commented on something as a fact when 
it was not a fact, i.e., the newspaper could not prove its allega¬ 
tion of bribery. 

It will be remembered that a few years ago Roosevelt sued 
the editor of a newspaper in Michigan for calling him a 
drunkard. Although Roosevelt was a public man, the charge 
was held libelous. It was an allegation of fact (and untrue) 
and not a mere comment. If it had been true and a known 
fact that Roosevelt drank heavily, the editor could then safely 
have stated that the habit was disgusting and unfitted 
Roosevelt for office. 

Similarly, an English newspaper printed an article advising 
an actor to return “to his old profession, that of a waiter.” 
The actor had never been a waiter, and recovered damages. 
The newspaper might have said with probable safety that the 
actor “would have made a better success as a waiter than he 
made on the stage.” 

Many people were dissatisfied with the jury’s verdict in the 
first trial of Carl Wanderer of Chicago, who hired a man to shoot 
his wife. A newspaper might safely have criticized the verdict 
as a “miscarriage of justice” or “disgraceful.” But it could 
not legally state “the jurors must have been bribed.” 1 Nor is 
it fair comment to say that an accused, though acquitted by a 
jury, was really guilty, that a particular witness committed 
perjury. 

It would probably not be libelous to say of a new novel that 
it is “the very worst attempt at a novel that has ever been 
perpetrated,” even if the novel were a fairly good work. On 
the other hand, it would be libelous falsely to charge the author 
with plagiarism. 

The right of comment on a book was expounded in 1808 in 
the famous case of Sir John Carr vs. Hood. The judge held that 
ridicule and comment on a book was perfectly justifiable unless 
it overstepped the bounds of fact. In the case of Triggs vs, 

1 Caldwell, “Fair Comment and Criticism,” 


42 


NEWSPAPER MAKE-UP AND HEADLINES 


the New York Sun, the plaintiff published matter which was 
not in Trigg’s book and made it appear that it was quoting 
from his book. The Sun lost the case for this reason. Here 
again the court laid down the doctrine that a newspaper must 
not falsely accuse the author of writing what he did not write 
and then comment on it as a fact. 

In about the year 1875 Sir John Ruskin, perhaps the greatest 
art critic of his day, wrote and published an article criticising 
pictures exhibited in the Grosvenor Gallery in England. 
Referring to certain pictures painted by the famous artist 
Whistler, Ruskin wrote the following: 

Sir Coutts Lindsay ought not to have admitted works into the 
Gallery in which the ill-educated conceit of the artist so nearly 
approached the aspect of wilful imposture. I have seen and heard 
much of cockney impudence before now but never expected to hear 
a coxcomb ask 200 guineas for flinging a pot of paint in the public’s 
face. 

Whistler sued Ruskin for libel. The only words which were 
considered libelous in the foregoing passage were “ wilful 
imposture.” Whistler recovered as damages the insignificant 
sum of 1 farthing and had to pay his own costs. 1 

This English case is typical of a large class of cases in which 
a certain right to comment on and criticise matters of impor¬ 
tance to the public is recognized. The entire passage above 
quoted is such as could easily bring the artist, Whistler, into 
“hate, contempt or ridicule” with a considerable portion of the 
public, especially since the author, Ruskin, was so highly 
regarded as an art critic. Tested by the broad rule set forth 
in our first article, as to what constitutes a libel, the above 
passage would seem clearly libelous. Yet except as to the 
word, “wilful imposture,” it was not so held. 

Recently Henry Ford sued The Chicago Tribune for $1,000,- 
000 because of an editorial in which Ford was described as an 
“anarchist.” The Chicago Daily News, at one time, suffered 
a judgment for damages for calling a man an anarchist, in con¬ 
nection with the Haymarket riots. The word “ anarchist ” was 

1 Caldwell, “Fair Comment and Criticism.” 


THE LAW OF LIBEL 


43 


employed in a totally different sense in The Tribune editorial. 
In commenting on the case, Louis G. Caldwell, one of the 
attorneys for The Tribune, said: 

Ford had put himself prominently forward in his fight against 
military preparedness and had acquired the status of a public man. 
He committed certain acts and made certain statements against 
preparedness which received wide publicity. The Tribune believed 
it to be its duty to criticise Ford’s conduct because of what The 
Tribune believed to be its evil consequences to the community, 
threatened, as it was, with war. The editorial and news items 
previously published made it plain to the readers what conduct The 
Tribune was describing as that of an “anarchist,” and readers were 
left free to form their own opinions. The size of the verdict (six 
cents) is a strong indication that the jury thought the position of 
The Tribune well taken, and that the word “anarchist” was a fair 
comment on Ford’s conduct. 

Example might be multiplied, but space will not permit. 
If the general principles above set forth are kept in mind, and 
an honest attempt is made to comply with the four require¬ 
ments, it is unlikely that actions for libel will follow. Many 
cases are, of course, near the borderline, and a writer must 
depend to a great extent on his own common sense as to 
whether or not his words overstep the limit. 

Frequently “comment” shades into “fact,” and “private” 
matters are hardly to be distinguished from “public.” The 
newspaper man can and should, however, be sure that he is 
criticising honestly in accordance with his real opinion, and 
that he is not actuated by selfish or personal motives or any 
motive other than a desire to benefit his readers by a frank 
discussion of matters which are of importance to the public. 

DEFENSES IN MITIGATION OF DAMAGES 

If the publishers who are defendants in a libel suit are unable 
to show that the defamatory publication is true or that it is 
privileged, then the injured plaintiff is entitled to a verdict in 
some amount. How small this sum shall be will depend upon 
how good a case the defendants can make out in mitigation of 


44 


NEWSPAPER MAKE-UP AND HEADLINES 


damages. The range of defenses that may be interposed for 
this purpose is very broad. The following may be enumerated 
as the most important: 1 

a. That the general conduct of the plaintiff gave the 
defendant probable cause for believing the charges to be true. 

b. That rumors to the same effect had long been prevalent 
and generally believed in the community and never contra¬ 
dicted by the accused or his friends. 

c. That the libelous article was copied from another news¬ 
paper and believed to be true. 

d. That the publication was made in heat and passion, 
provoked by the acts of the plaintiff. 

e. That the charge published had been made orally in the 
presence of the plaintiff before publication, and he had not 
denied it. 

/. That the publication was made of a political antagonist in 
the heat of a political campaign. 

g. That as soon as the defendant discovered that he was in 
error he published a retraction, correction, or apology. 

h. That the defamatory publication had reference not to 
the plaintiff, but to another person of a similar name, concern¬ 
ing whom the charges were true, and that the readers under¬ 
stood this other individual to be meant. 

WHO CAN BE SUED? 

Since libel is part of the law of torts, all the general rules of 
law regarding torts hold with respect to libel. It is a rule of 
the law of torts that the plaintiff can sue one or all of the tort 
feasors. Thus the plaintiff in a libel suit can sue not only the 
publisher but also the editor, copyreaders, reporters, etc. 
Similarly if more than one newspaper publishes a libelous 
article, the plaintiff can sue them all. This was actually done 
several years ago in the famous Annie Oakley case where 
newspapers all over the United States reprinted a New York 
police court item to the effect that Annie Oakley, a famous 
actress, had stolen a pair of trousers to buy cocaine. Approxi- 

1 Sackett, p. 13, 


THE LAW OF LIBEL 


45 


mately one hundred suits were brought. Most of them were 
compromised and the plaintiff recovered about $500,000. 

CRIMINAL LIBEL 

In criminal libel the plaintiff is the state. Truth is not a 
defense in a prosecution for criminal libel unless the defendant 
can prove that he published the truth with a good motive and 
for justifiable ends. The severity of the law of criminal libel 
is based upon the theory that criminal libel may lead to a 
breach of the peace. / 

Three important classes of criminal libel are: 

1. Libels which blacken the memory of the dead. 

2. Libels upon the government. 

3. Obscene libels tending to corrupt public morals. 

Most of these offenses are now prosecuted under other 
statutes. Prosecution for criminal libel is rare. 

DEFENDING A LIBEL SUIT 

The successful defense of libel suits depends largely upon 
having clear and trustworthy proof of the allegations promptly 
at hand as soon as the suit is brought, says Henry W. Sackett, 
attorney for the New York Tribune, in his pamphlet “The Law 
of Libel.” “ The ‘Answer’ that the publisher finds it necessary 
to make to a complaint for libel differs from ordinary plead¬ 
ings in this important respect—it must set forth in detail the 
facts that the defendant expects to prove,” says Mr. Sackett. 

For instance—The newspaper has called X. a blackmailer; X. 
brings a libel suit against the publishers. They seek to “justify.” 
It will not be sufficient for them in their answer to allege that “it 
is true, as charged, that X. is and was a blackmailer,” and then wait 
until the trial to bring forward proof of it. But X. has a right to 
know from the answer what the facts are upon which the publishers 
rely to establish the justice of the epithet “blackmailer” as applied 
to him. 

Or, if the answer disclosed a defense “in mitigation of damages,” 
as for example that the plaintiff’s personal conduct was such as to 
induce any reasonable person to believe him guilty of the offense 


46 


NEWSPAPER MAKE-UP AND HEADLINES 


any particular instances of such conduct on the plaintiff’s part that 
the publishers expect to prove on the trial must be set forth explicitly 
in the same manner. 

The putting in of a good 11 answer” is therefore frequently more 
than half the legal battle and sometimes the whole of it. 

Any metropolitan newspaper that deserves the name finds itself 
compelled every day to publish matter than is defamatory in char¬ 
acter. Otherwise there would be no journalistic records of crimes 
or of a large part of the other occurrences in which the public is 
interested. The publisher’s concern in that particular is a double 
one—that whatever of that nature is published in his newspaper 
should be true or privileged and that there should be clear proof 
of the truth or privilege. 

Every newspaper writer frequently finds himself called upon 
to deal with such matter. If it is the report of a trial in court, or 
if the writer finds that it is “ privileged” under the statute in any 
other way, he need have regard, so far as his report is concerned, 
to three points: (1) That the judicial or official proceedings have 
already begun; (2) that his report of the testimony, etc., or synopsis 
of the sworn papers is fair and impartial; and (3) that he knows where 
he can put his hands upon the official records to sustain the privi¬ 
lege at any time. 

If the matter is defamatory and not privileged in any way, then 
the utmost care before publication with regard to the proof of its 
truth will be the only safeguard against libel suits. 

The publication of such matter upon the authority of any person’s 
mere word, however truthful, trustworthy and careful that person 
may be believed to be, will always be attended with danger. The 
statements may be entirely true, and yet the giver of information 
when called upon may not be able to furnish the proof. If he is, 
probably he could furnish it as well before as after publication. 

The only absolutely certain way for any newspaper writer to 
avoid risks of this sort is for him to furnish for publication such 
defamatory matter only as he can sustain by his own testi¬ 
mony as an eye-witness or of which he has seen the proofs 
before writing the article. 

DON’TS FOR REPORTERS AND COPYREADERS 

Don’t give the wrong address in a criminal accusation. Don’t 
forget that a person may be held up to contempt, ridicule, or hatred 


THE LAW OF LIBEL 


47 


by means of a cartoon. That a person can sue for an attack on his 
reputation. 

And don’t forget: 

That if a person’s character is attacked in a newspaper that person 
may reply in kind without being liable. 

That the owner of a newspaper is responsible for all matter that 
appears in his publication. 

That you cannot jest away the reputation of any one and be safe 
from a libel suit. 

That if you put a reputable merchant’s name in a column entitled 
“Under Bankrupt Act,” or “Dissolution of Partnership,” or “Meet¬ 
ing of Creditors,” that person may sue. 

Don’t forget that a retraction does not excuse defamation. 

That printing the name of the authority for a story, or giving the 
source of a story, will not save the publisher from responsibility. 

That the words “it is reported,” “rumored,” or “alleged,” will 
not protect the publisher. 

That in using a fictitious name the language of the text must be so 
worded that the one with a similar name cannot identify himself as 
the person intended. 

That the plain ordinary meaning put upon the article is the con¬ 
struction when a libel is read into an article. 

That the good or bad intention of the writer does not enter into 
the question of whether an article is libelous or not. 

That criticism never imputes or insinuates dishonorable motives 
—unless it can be proved. 

That criticism should deal only with such things as invite public 
attention and must not follow a public man into his private life, 
or into his domestic affairs. 

That criticism attacks a man’s work, not the man. 

That to say an author is illiterate, uncultured, coarse and vulgar, 
or that his ideas are sensational, absurd and foolish, is actionable. 

That a reporter may detail the arrest of a person, as that state¬ 
ment is true as a fact and is justified. 

That the arrest of a person by the police is not a proof of guilt. 
That a prisoner, if he admits to a reporter that he is a thief, cannot 
afterward sue for damages although he later retracts and proves his 
innocence. 

That in the trial of a member of the police department, evidence, 
or any defamatory accusations brought out, is news and would not 
be libelous, as the trial is public and official and therefore privileged. 


48 


NEWSPAPER MAKE-UP AND HEADLINES 


That news from a coroner’s investigation is not judicial, nor 
privileged. 

That as the investigations and conclusions of a detective, are 
not “a judicial or other public and official proceedings,” there is no 
privilege and the plaintiff can recover damages. 

That the greater the circulation of a newspaper, the greater the 
offence. 

That undue haste in rushing “copy,” may cost the paper thousands 
of dollars. 

That publishing a newspaper is only a private business. 

That the law does not admit the press has a duty or is obliged 
to gratify a public taste for scandal and gossip. 

That a newspaper has a right to discuss matters which relate to 
life, habits, comfort, happiness, and the welfare of the people. 

. That there can be no greater libel than falsely to accuse a person 
of being a criminal. 

That accuracy must not be sacrificed for speed. 

Robert M. Baxter of the New York Herald, 
Editor and Publisher , Sept. 3, 1921. 


CHAPTER III 


HOW THE HEADLINE IS BUILT 

While the headline of the Civil War period was nothing but 
a label and concealed the real story under the caption of “News 
from Abroad/’ or “Terrible Tragedy,” the headline today has 
two definite functions: To advertise the news and to bulletin 
or summarize it. 

The banner headlines and the double or triple column 
spreads advertise the paper. Their purpose is to aid the circu¬ 
lation department in selling the paper. “Newspaper sales 
are a delicate reflection of heads and it is surprising how sales 
will fall when heads are carelessly written,” said J. A. Brady, 
news editor of the Syracuse (N. Y.) Journal in a recent talk on 
headline writing. While the big heads help sell the entire 
paper, the smaller heads should arouse the reader’s interest 
in the individual stories. 

The second purpose of the headline is to bulletin the news 
of the day in the fewest possible words. The newspaper head¬ 
lines told the biggest news of the World War in as few as twelve 
to sixteen words. 

1. VARIETIES OF HEADLINE DECKS 

Headlines are so designed as to give shape, form, symmetry, 
and beauty to the printed page, making it attractive, tempt¬ 
ing, and readable. There are four varieties of headline decks: 
The crossline, the dropline, the inverted pyramid, and the 
hanging indention. 

a. The crossline is a single line across the column, some¬ 
times filling it flush and sometimes left short and centered. 

| 7 ADRIFT AT SEA SAVED | 

49 


50 NEWSPAPER MAKE-UP AND HEADLINES 

b. The dropline is a deck of several lines characterized by a 
slant to the right. It may consist of two, three, or more lines, 
and is designated as a two-part drop, three-part drop, etc. 

STRIKE CRISIS PAST, 

RAIL MANAGERS SAV 

Some droplines do not slant but are set flush: 

3 SENATORS TO 
SEE HARDING ON 
SOLDIERS’ BONUS 

c. The inverted pyramid is usually a subordinate deck: 

One Thousand Invited to a 
Conference to Be Held 
in White Plains 

d. The hanging indention is usually a subordinate deck. 
The first line is full and the others are indented: 

Youngstown Official Who Re= 
signed Is Rebuffed in Demand 
to Be Restored — Successor 
Cuts Down Police Force 

Headlines should be written with an eye to mechanical 
beauty. If they are written in inverted pyramid form, they 
should be perfect inverted pyramids. If the lines are indented, 
the indentations should be of even length and each line of the 
required space. 

2. HEADLINE SCHEDULES 

In a previous chapter it was pointed out that it is the duty 
of the head of the desk to indicate on every piece of copy 











HOW THE HEADLINE IS BUILT 


51 


just what he wants done with it. Thus, in many cases, the 
head copyreader will specify the approximate length of the 
story. If the story is to go into a special department he will 
slug it accordingly. In the same way he must give directions 
for the kind of a headline he wants the copyreader to write for 
the story. 

Every office has a “Head Schedule.” 1 The head schedule 
is simply a list of all the headlines used in the paper. They 
are grouped according to size with the largest listed first. 
Opposite each headline is the office name for the head because 
it is the general practice to call heads by an arbitrary name or 
number rather than by type specifications. 

Two general systems for naming heads are in vogue, 
the letter system and the number system. The former 
designates each head by letter, for instance, “A” for the 
largest single column head, “B” for the second largest, “C” 
for the next in importance, and so on. Newspapers that use 
the other system designate heads by numbers and the major 
single column head is the “No. 1.” In the New York Tribune 
schedule, which was revised about two years ago when the 
paper adopted the upper and lower case heads, the single 
column heads are designated by letters in the A, B, and C 
series with A A for the unusual displays. The double column 
heads are built up on the number system. Some newspapers 
use 1, 2, 3, etc. to designate the single column heads and use 
numbers above one hundred to indicate double column heads. 


3. WHAT MAKES A GOOD HEADLINE 

There are four important characteristics of a good headline. 
Every headline must: 

1. Fit the space. 

2. Tell the story clearly and accurately. 

3. Play up in the first deck the feature of the story. 

4. Have a verb. It is desirable although not necessary that 
each deck be a complete sentence. 

1 See schedule of New York Tribune in Appendix. 


52 


NEWSPAPER MAKE-UP AND HEADLINES 


The technique of headline writing can best be shown by the 
application of these four principles to a typical story. Follow¬ 
ing is an Associated Press dispatch: 


Paris, Sept. 6.—Snapshots of Mars, 
as if the planet were little more than a 
mile and a half away, are promised by 
B. McAfee, American Scientist and 
collaborator with David Todd, the 
well-known American astronomer, in 
an article in the continental edition of 
the London Daily Mail , describing 
plans for the largest telescope ever 
conceived, which he says will solve 
the question as to whether life exists 
on Mars. Mr. McAfee says: 

“ Professor Todd found a mine 
shaft at Chanaral, Chile, over which 
Mars will be at its zenith several times 
in 1924. We intend to use the shaft 
as the barrel of the telescope. It 
will be sheathed and will be 50 
feet in diameter. The difficulty 
of a glass mirror will be obviated by 
the use of an invention of mine, a 
flat sheet-iron dish 50 feet in diameter, 
on which mercury will be poured. 

“When the dish is rotated at a cer¬ 
tain speed the surface mercury assumes 
the necessary concavity and forms a 
splendid mirror. Owing to the great 
luminosity, the telescope will be able 
to make a snapshot, instead of the 
time exposure. A magnification of 
25,000,000 will be possible, bringing 
Mars within a mile and a half. I am 
convinced that life exists on Mars, 
and expect to prove it.” 

Mr. McAfee will leave for Chile on 
the yacht Zarife next spring for 
preliminary work. Professor Todd 
and he will remain in Chanaral 
throughout 1924. 




HOW THE HEADLINE IS BUILT 


53 


4. HOW A HEADLINE IS BUILT 

Since this story is not of sufficient importance to take one 
of the top of the column heads, we will say that the head 
copyreader has indicated a No. 4 head for it. The copyreader 
turns to his head schedule and sees that No. 4 consists of three 
lines of 18-point Cheltenham in the first deck, a pyramid of 
12-point Cheltenham in the second deck, a crossline of 12-point 
caps, and a pyramid of 12-point. If he has had occasion to 
write this headline before he will probably find a notation as to 
the number of letters and spaces to the line. If he has not 
written it before he will have to count it now. In counting 
his units the copyreader counts one for all ordinary letters, 
one-half for the letter I and for punctuation marks, and one 
and one-half for M and W, and one for spaces. 1 Some offices 
ignore spaces in the count, but a better fitting head is obtained 
if spaces are counted. 

A count of the letters and spaces shows that the copyreader 
is allowed a minimum of 13 and a maximum of 15 units to the 
line in the first deck. The second bank takes about ten words. 
The crossline cannot have more than 23 units while the fourth 
deck is identical with the first. With this information at hand 
the copyreader is ready to begin writing the headline. 

The feature of the story should be brought out in the first 
deck. Since most stories carry the conventional summary 
or A. P. lead, this means that in the majority of instances the 
first deck of a head is based on the lead. If the copyreader 
finds that he is putting something into the first deck that is not 
in the lead, it is usually a pretty good indication that the lead 
should be changed. Often, however, there isn’t enough time 
to do this. So far as possible all the decks of a headline should 
be built on material in the first part of the story because the 
last paragraphs may be cut off in the make-up. 

1 If the headline is set in caps and lower case, the “l” and “f” will 
count the same as the “i.” All type families do not have exactly the 
same count. Cheltenham differs from Gothic, for instance, in that the 
Cheltenham "H” is almost as fat as an “M” or "W” and all .figures, 
except “1” are fat. 


54 


NEWSPAPER MAKE-UP AND HEADLINES 


The beginner in headline-writing will often find it advisable 
to outline the main points in his story before he starts writing 
the headline. A careful reading of this story brings out the 
following important points: 

1. The telescope will be so powerful that pictures taken 
through it will be as clear as if they were taken with the planet 
only a mile and a half away. 

2. It will solve the question as to whether life exists on Mars. 

3. The telescope will be the largest ever conceived. 

4. The telescope will be constructed over a mine shaft in 
Chile which will be used as a barrel. 

5. It will take snapshots instead of time exposures. 

These points are arranged in the order of their news value. 

The first idea should go into the first deck. The problem now 
becomes one of expression. 

The copyreader’s first attempt might be something like this: 

MARS TO BE BROUGHT 
WITHIN MILE AND HALF 
BY HUGE TELESCOPE 


This headline is not satisfactory, however, because the first 
line has 18^ units, the second 19J^, and the third 17 units. 
Every line is too long since the maximum is 15. 

The difficulty seems to be that the idea “a mile and a half ” 
is too long for expression in a headline. Still it would not do to 
state it in a general way, for instance to say “ Scientist Predicts 
Photos of Mars at Close Range.’’ Neither would some other 
general head, such as “Photos of Mars Promised Soon by 
Scientist,” tell the story. It is imperative to get the idea of 
distance in the first deck. 

At this point the copyreader would be very likely to break 
away from the idea of a mile and a half and seek some other 
way of expressing the distance. It would not do to overstate 





HOW THE HEADLINE IS BUILT 


55 


the case and say one mile. It would be better to under¬ 
estimate the accomplishment of the telescope and say two 
miles. With this idea in mind the following headline could 
be phrased: 


GREAT TELESCOPE 
TO “SHOOT” MARS 
AS AT 2 MILES 

This headline fits the space. The first line has 15 units, 
the second 13J^ and the third 14. There might, however, 
be some ambiguity about the word “ shoot,” and the phrase 
“as at 2 miles” is not entirely satisfactory. Hence the 
copyreader makes another attempt: 

GREAT TELESCOPE 
TO BRING MARS 
WITHIN 2 MILES 


This headline is entirely clear. It is satisfactory except 
that the first line is long in proportion to the others. If the 
word “new” is substituted for the word “great” this difficulty 
would be overcome. The headline then would read: 

NEW TELESCOPE 
TO BRING MARS 
WITHIN 2 MILES 








56 


NEWSPAPER MAKE-UP AND HEADLINES 


The copyreader is now ready to write the second deck. In 
preparing the original outline of the story it was decided that 
the second most important idea was that the astronomer 
believed his telescope would prove that life exists on the planet. 
In addition to stating this idea it will be necessary for the 
second deck to explain who is working this project. 

The second deck will give less trouble than the first because 
a pyramid is easy to write since there is more leeway in space. 
Most pyramids are written in the natural sentence order, that 
is, with the subject first. This would be the logical way to 
start this pyramid since it should tell who is promising to bring 
Mars within two miles. Hence the copyreader’s first attempt 
might be “B. McAfee, American Astronomer, Promises 
Snapshots to Prove that Life Exists on Planet.” But this is 
too long since 9 words is the approximate limit. It could 
be shortened to “B. McAfee, American Astronomer, Promises 
. Snapshots to Prove Planet Has Life.” It will be observed 
that this line brings in the additional idea that the views will 
be snapshots and not time exposures as most astronomical 
views are. 

The fact that this telescope will be the largest ever 
constructed must be expressed in the third deck or the 
crossline. This line, in some ways, is more difficult to write 
than the first deck because of the limit on space. It is 
not an easy task to express a concrete idea in 23 units. Since 
essential words cannot be repeated in the different decks, the 
copyreader must find a synonym for telescope. “Plans 
World’s Largest Instrument” is too long. “Plans Gigantic 
Instrument” is also too long. “Plans Huge Instrument” 
will fit the space. Lens might also be used. 

The copyreader now comes to the last deck. He has reserved 
for this deck the information that the astronomer will use an 
abandoned mine as the shaft. This could be expressed “Will 
Sheath Abandoned Chilean Mine Shaft, 50 Feet in Diameter, 
for Barrel.” 




HOW THE HEADLINE IS BUILT 


57 


The complete headline now reads as follows: 

NEW TELESCOPE 
TO BRING MARS 
WITHIN 2 MILES 


American Astronomer, Prom¬ 
ises Snapshots to Prove 
Planet Has Life 


PLANS HUGE INSTRUMENT 


Will Sheath Abandoned Chilean 
Mine Shaft, 50 Feet in Diam= 
eter, as Barrel 

This headline illustrates the order of importance in a 
four-deck head. The main feature goes into the first deck. 
The second is used for necessary identification or elaboration 
for the sake of clearness. Or, if this is not required, then the 
second most important thought is put in the second deck. A 
different angle of the story is played up in the third deck and 
details subordinate to this new thought are brought into the 
fourth deck. It will be observed that the relation between the 
third and fourth decks is the same as that between the first 
and second. 

If there are more than four decks in the headline, the process 
is exactly the same. The fifth deck should introduce another 
phase of the subject with the sixth explaining or elaborating 
if necessary or else continuing with information subordinate 
to this idea. 

The beginner in copyreading will be interested in the way an 
experienced copyreader headlined two Bible stories. The 
following headlines were written by George C. Bastian of the 
Chicago Tribune staff. The first is based on the parable of 
the Good Samaritan recorded in Luke 10, 25-37; 










58 NEWSPAPER MAKE-UP AND HEADLINES 

SAMARITAN 

(8-Head) 

JESUS, HECKLED 
BY LAWYER, TURNS 
TABLES BY STORY 


Help Ye One Another His 
Radical Doctrine 


The parable of the Prodigal Son, Luke 15, 11-32, 
headlined thus: 

PRODIGAL 

(8-Head) 

LONG LOST SON 
RETURNS; WHOLE 
CITY HAS FEAST 


Jesus Reveals Story Of 
Real Life Drama 








CHAPTER IV 


ESSENTIAL ELEMENTS OF THE HEADLINE 

The previous chapter explained how a headline is 
constructed. It will now be necessary to point out certain 
essential elements of a good headline. Headlines are of a 
powerful force requiring delicate handling to give accurate 
interpretation of events. It is recognized that individual 
papers may vary somewhat from the standards here set down 
but it is believed that these rules embody the best practices of 
the most carefully edited newspapers. 

The Verb in the Headline. —There are virtually no 
exceptions to the rule that every headline must have a verb 
expressed or implied. It is the active, bright, expressive verb 
that gives force to the American newspaper. Without a verb a 
headline is almost sure to be a label, that is, a general and 
indefinite statement. With a verb the headline will say 
something concrete. For instance, in the following headlines 
compare: 

| AUTO COMPANY BRANCH | 

with 

I AUTO FIRM EXPANDS | 

PROBLEMS FACING 
STRICKEN WORLD 

WORLD CONFRONTS 
STAGGERING DEBT 

59 


with 






60 


NEWSPAPER MAKE-UP AND HEADLINES 


| CAR SERVICE RESUMPTION | 

with 

| STREET CAR SERVICE RESUMED | 

A reading of these headlines in these two parallel columns 
shows how much more effective is the headline with a verb. It 
is in the short 20 to 22 unit crossline, of course, that it is most 
difficult to use a verb. Even here, however, the copyreader 
should not give up too easily. In each one of the headlines 
quoted it was possible to use a verb by picking out the signifi¬ 
cant point of the story and expressing that in the shortest 
possible way. 

1. A verb may not always be expressed. It may be implied. 
In this head the verb “are” is understood: 

| THIEVES BUSY IN PARIS | 

The verb “to be” is understood in this head: 

SPUD SHOW NEXT WEEK 


Any Potato Grower in Kan= 
sas May Enter Exhibit 


The verb “ is ” is suppressed in this headline: 

| ARMY BILL IN DANGER | 

2. Omit all forms of the verb “to be” whenever possible. 
“Is” and “are” should not be used in headlines unless they are 
required for clearness. A headline is more emphatic without 
the use of these auxiliaries, as shown by the following examples: 

TOMB OF 39 AIRMEN 
IS FOUND NEAR HULL 

TOMB OF 39 AIRMEN 
FOUND NEAR HULL 








ESSENTIAL ELEMENTS OF THE HEADLINE 61 

DAIL E1REANN IS CALLED 
ON UOYD GEORGE REPLY 

DAIL EIREANN CALLED 
TO FORMULATE REPLY 


3. It is not always possible to omit forms of the verb “to 
be*” Sometimes they are necessary to prevent ambiguity. 

U. S. WEATHER MAN 
SAYS SUMMER HERE 

U. S. “WEATHER MAN” 

SAYS SUMMER IS HERE 


4. Avoid starting a headline with a verb if the verb might 
be understood to be in the imperative mood. These headlines 
are defective in this respect: 

HEAR BIBLE SCHOLAR 


Students Attend Lectures by 
Yale Professor 

ROB LOS ANGELES BANK 


Bandits Escape in Auto= 
mobile With From $20,000 
to $45,000 

The Present Tense. —-As a general rule, all headlines are 
written in the present or future tense. The past tense is rarely 
employed although the copyreader should not hesitate to use it 
when necessary. The present tense suggests action and empha- 












62 NEWSPAPER MAKE-UP AND HEADLINES 

sizes the timeliness of the news as shown by the following 
heads: 

INDICTS 21 MORE FIRMS 


Buffalo Grand Jury Acts on Lock= 
wood Committee Evidence 

SEES CAR KILL A BOY; 
LEARNS HE’S HER SON 


Mother Ignorant of Trolley Vic= 
tim’s Identity Until after 
Her Return Home 

There are times, however, when the past tense must be used: 

FIND MISSING NURSE 
DROWNED IN CANAL 


Daughter of Professor Breazeale 
of Rutgers Disappeared More 
Than a Month Ago 

It is customary to use the present tense in referring to 
deaths: 

HENRY R. M. WATSON, 

BRITISH AUTHOR, DIES 


Was Long Assistant Editor of 
Black and White and Pall 
Mall Gazette 

GEORGE W. POWELL IS 
DEAD IN LOS ANGELES 


Formerly Indianapolis Police 
Chief and K. P. Official 


















ESSENTIAL ELEMENTS OF THE HEADLINE 


63 


In using the present tense in headlines announcing deaths, 
the copyreader must avoid mention of the time or the effect 
will be awkward: 

J. C. BLACKLIDGE DIES TODAY 


Pioneer Kokomo Attorney Had 

Been in Ill Health Long Time. 

Similarly in other stories, the copyreader should avoid 
putting the time of a past or future event into a headline 
written in the present tense. A few headlines will show the 
awkwardness which results from such a combination: 

ARMY DEFEATS 
NAVY ELEVEN 
LAST SATURDAY 

FOCH DEDICATES 
MEMORIAL SITE AT 
FAIR YESTERDAY 

NOTRE DAME BATTLES 
AGGIES ON THURSDAY 


The copyreader who becomes accustomed to using the pres¬ 
ent tense for both past and present must be cautioned against 
using the present tense to denote action that will take place in 
the future. A headline, “ Beveridge Speaks at Convocation 
Today,” should read “Beveridge to Speak at Convocation 
Today” if it is over a story in a morning paper announcing a 
lecture that will take place sometime that day. Similarly 
“5,000 Women to Vote in County on Last Day” if the voting 
has not yet taken place. 












64 


NEWSPAPER MAKE-UP AND HEADLINES 


It would be permissible, however, to omit the infinitive “to” 
in headlines in which the reader will naturally supply the 
omission because the rest of the headline indicates futurity. 
For instance, in “Fans Leave for Oberlin Tomorrow,” a “to” 
or “will” preceding “leave” would be implied and it would be 
understood that they were “to leave” or “will leave.” Simi¬ 
larly, if a headline reads “Candidates Speak at Convocation 
Today” the reader would immediately supply the “to ” or 
“will” and would not suppose that the present tense was 
intended. As was pointed out in the preceding paragraph, 
however, if this headline had a singular subject and read 
“Candidate Speaks at Convocation Today” the verb would 
have to be construed as in the present tense and the headline 
would be incorrect. 

Active Voice. — The copyreader should always use the 
active rather than the passive voice because of its greater 
action and vividness. “Jury Indicts 21 Firms” is more 
effective than “21 Firms Indicted by Jury.” 

Sometimes, however, the question of voice is determined by 
demands of emphasis. When the subject is less significant 
than the predicate, it is best to put the predicate first in spite 
of the passive verb. Thus, “Soldiers’ Bonus Bill Advanced,” 
“Jap Premier Killed by Demented Boy.” 

Complete Decks. — Each deck should be complete in 
itself. Nearly all newspapers bar headlines that carry the 
thought from one deck to another as if the whole headline were 
one sentence. Following is an example of a headline defective 
in this respect: 

BABE RUTH AND 

MARSHAL FOCH 


The Generalissimo Hands Babe a 
Brick for Corner Stone and Wishes 


The Home Runner Could Intro¬ 
duce Base Ball in France 






ESSENTIAL ELEMENTS OF THE HEADLINE 65 

Similarly it is also desirable to avoid using pronouns in 
subordinate decks which refer to the subject expressed in the 
main decks: 

HENRY B. M. WATSON, 

BRITISH AUTHOR, DIES 


He Was Long Assistant Editor of 
Black and White and Pall 
Mall Gazette 


Implied Subject.—The subject may not be expressed in the 
first deck. It may be implied in the first deck and expressed 
immediately in the second, providing it is the first word in the 
second deck: 

SUES DOCTOR FOR $50,000 


Woman Alleges He Caused Her 
Arrest on Charge of Insanity 


REPORT LOST WOMAN FOUND 


Syracuse Message Says Mrs. 
Oakley of Marmoneck Is There 


An awkward headline results if the subject is implied in the 
first deck and not immediately expressed in the second. 

■ Observe the following headline which appeared as a banner: 


WAR ON MAD U. S. SPENDING 


AGHAST AT TAX 
PLEA, SENATORS 
URGE ECONOMY 















66 


NEWSPAPER MAKE-UP AND HEADLINES 


In this headline it is not immediately apparent that the 
thought is “Senators War on Mad U. S. Spending.” The 
second deck should have begun with the word “senators.” 

Some editors consider it bad form to run headlines in which 
the first deck has an implied subject. Generally speaking, 
Eastern papers use the implied subject form while the larger 
Western papers do not use it. An Eastern paper, for instance, 
Imight have the headline: “Say Republicans Sure of Victory,” 
with “State Chairman Predicts, etc.” as the first words of the 
bank. In many Western papers the first deck would begin 
with the subject: “State Leaders Predict, etc.” 

Crowding the Feature.—The whole feature of the story 
should be crowded into the first deck, if possible. The copy- 
reader should carefully distinguish between features and 
details. Details should be reserved for later decks. There 
should be no padding in any deck in the headline, least of all in 
the first. 

Following are two headlines for the same story. The first 
does not tell the whole feature. It is verbose. Too many 
words are used to express the thought. The second tells all 
that the first does, and more: 


WHOLESALE SUGAR 
DROPS THREE CENTS 


One Large Refinery Offers 
Product at 21 Others 
Quote 22 to 22%. 


SPECULATORS SELL STOCKS 


Eager to Unload Contracts as 
Increased Shipments from 
Porto Rico Arrive Here. 







ESSENTIAL ELEMENTS OF THE HEADLINE 


67 


SUGAR CUT 3 CENTS; 
PROFITEERS UNLOAD 


Wholesale Price Falls to 21 as 
Increased Shipments from 
Porto Rico Arrive. 


DROP GRADUAL SINCE MAY 


Unsettled Market Causes Slump 
of 10 }/% Points in Stock Quota= 
tion of Large Refinery. 


Other heads that illustrate how essentials should be crowded 
into the main deck: 

INDIANA CUTS 
PRICE OF COAL; 

ILLINOIS CANT 

WANDERER, SLAYER OF 
THREE, GETS 25 YEARS 

T. R. WHITE, VETERAN, 

SHOT BY NEGRO, DIES 

WHISKY STILL BOILS 
OVER; GIRL 3, DIES; 

THREE IN HOSPITAL 

WIFE, 20, FLEES 
HUSBAND OF 44 
FOR MAN OF 65 


















68 


NEWSPAPER MAKE-UP AND HEADLINES 


WOMAN ASKING ALMS 
HAD $1,894 IN CASH 


Arrested in 34th Street Subway 
Station While Begging from 
Passengers. 


The art of headline writing is largely the ability to state the 
whole story in a few words . 1 It would be well for the beginner 
to turn to the headlines that appeared during the world war 
to see how the crucial events of the battlefield and of diplo¬ 
macy were summarized in a terse sentence. 

Devices of Punctuation. —In order to crowd the whole 
feature into the short space of a two-line head, the copyreader 
has evolved a system of short cuts in punctuation. A comma, 
for instance, is often used in a crowded line to take the place 
of “and:” 

JOHN RICHARDSON, SONS 
CAPTURED BY OFFICIALS 

While the substitution of a comma for “and” does not 
interfere with the structure of a sentence, it is hardly permissi¬ 
ble to use a comma in place of other words that happen to be 
too long for the line. 

TWO KILLED IN 
AUTO ACCIDENT, 

BRAINERD, MINN. 

1 The ordinary reader has no conception of the mechanical and gram¬ 
matical difficulties of head writing. Some newspapers have found it a 
good promotion idea to offer a small prize each week to the reader who 
writes the best headline on a certain story. Some of the more simple 
rules of head writing are enumerated in the paper and then the best heads 
written are printed with the names of their authors. 










ESSENTIAL ELEMENTS OF THE HEADLINE 


69 


JEALOUS WIFE 
BEATS RIVAL TO 
DEATH, HAMMER 


A question mark may sometimes be used effectively when it 
is impossible to make a definite statement in the story. As a 
rule, however, it is better to indicate the authority or source 
of information, if space permits, rather than use the question 
form. 


U. S. STILL AT WAR? 
COURT FAILS TO SAY 


Judge Hand Upholds Alien Prop= 
erty Custodian in Sei= 
zure of Inheritance. 


W. J. B. + W. G. M. 
EQUALS WHAT? 
CAPITAL ASKS 


Bryan and McAdoo Cause Wash= 
ington to Hum. 


The semicolon has become the most useful of all marks of 
punctuation for the copyreader. Observe how the semicolon 
is used to crowd features: 

MAN STEPS FROM BATHTUB; 

SLIPS; BREAKS NECK; DEAD 


HORSE STARTS AUTO; CAN’T 
STOP IT; GETS RUN OVER 















70 


NEWSPAPER MAKE-UP AND HEADLINES 


While the semicolon can sometimes be used effectively, the 
copyreader should remember that a headline should be a 
complete sentence, if possible. He should not write: 


32 PERSONS KILLED; 

WIND; STORM; RAIN 

This headline should read: 

STORM KILLS 32 IN 
INDIANA, ILLINOIS 

Observe the effective use of the dash in the following 
headlines: 


LOST—U. S. CORPS 
OF MARINES IN 
CUBA SINCE 1914 


HEROES BEG IN 
STREETS AS U. S. 
FORGETS WAR 


<Y 


No Job, No Coin, Home, or 
Food—Gratitude! 

EVANSTON PUTS 
BAN ON WOMEN 
SMOKING-IN JAIL 


As a general rule there is this distinction between the uses of 
a semicolon and a dash: A semicolon is used to separate two 
independent clauses in a display deck where space is most 
precious while in pyramids and hanging indention the dash is 
used. 













ESSENTIAL ELEMENTS OF THE HEADLINE 


71 


Semicolon in display deck: 

FRENCHMAN FLIES 180 MILES; 
1:04:39:1/5 RECORD; PRIZE 


Other tricks of punctuation are illustrated by the following 
headlines: 


GIVE UP WAR SPOILS? 
“NO,” SHOUT CHINESE 

“THEATRE ON FIRE!” 
CRY ON BROADWAY 

“DON’T BUTT IN” 

MEXICO IS TOLD 
IN POLITE WAY 

“HOLD ISLANDS,” 

WOOD MISSION 
URGES HARDING 


Filipinos Not Ready to Rule 
Selves, Verdict. 

YOU CUT NAVIES 
OR WE BUILD: 

U. S. TO WORLD 


Pressure Expected to Get 
Results. 
















72 


NEWSPAPER MAKE-UP AND HEADLINES 


It has become the general practice to use single quotation 
marks instead of double in a full line. For instance: 


GERMAN ANSWERS “YES” 
TO ALL AWED DEMANDS 


It is a rule of English writing that a word may be used in an 
unusual way if it is quoted. How the copyreader operates 
under the license of this rule to save space is shown by the 
following heads. Often a word that is quoted in a headline 
has a meaning which is the opposite of what it would have if it 
were not quoted: 

“LOST” HUSBAND 
LIVES IN AN OPEN 
BOAT 4 MONTHS 

ATTACHES OF JAIL 
TELL OF LIGREGNI 
“INSANE” ACTIONS 

“OTHER” WOMAN 
CAUSES WIFE 
TO TRY TO DIE 

While punctuation is used by the copyreader as a short cut 
in the expression of an idea, in general it is used as little as 
possible. Usually no periods are used at the ends of decks 
although in some offices periods are used at the end of pyramids 
and hanging indentions. The period is seldom seen at the end 
of display decks. 










ESSENTIAL ELEMENTS OF THE HEADLINE 


73 


Abbreviation.—All abbreviations sanctioned by the style 
sheet apply to headlines. In addition many abbreviations are 
permitted in headlines that are not used in stories. No general 
rule can be laid down for abbreviation in headlines because 
usage varies in different parts of the country. In every city, 
for instance, there are certain companies, organizations, or 
public utilities that are so well known that their names may be 
safely abbreviated. About the only generalization that can 
be made is this: Any abbreviation is permissible that is 
understood by the reader. 

Newspapers, whether rightly or wrongly, apply this same 
general rule to the names and titles of persons who are well 
known, as shown by the following headlines: 


GERALDINE AND LOU 
MAY SETTLE DISPUTE 


Adjustment of Difference Out of 
Court Seems Likely. 


WALES, IN FRETTED 
INDIA UNGUARDED, 
MIXES WITH CROWD 


Precedent Is Set Aside by Royal 
Visitor, Whose Democracy 
Meets Wide Acclaim. 


MADELYNN CAN’T 

MARRY IN JAIL 


Wedding License Is Not Recog= 
nized by Morgan County Sheriff. 











74 NEWSPAPER MAKE-UP AND HEADLINES 

It would seem, however, that names and titles should not be 
omitted indiscriminately merely in order to make a headline fit 
the space. The following is a case in point: 

MARGOT, OFF FOR 
ENGLAND, SAYS DRY 
LAW IS “MISTAKE” 


Figures.—Greater latitude in the use of figures is permitted 
in headlines than in news stories. While figures under ten are 
spelled out in nearly all newspapers, the copyreader is permit¬ 
ted to use the numerals in headlines, if he so desires. These 
headlines show how the use of numerals instead of words may 
help crowd the feature into a headline: 

LAY 40 AUTO THEFTS TO 3 


Trio Held for Stealing Car Is 
Further Accused by Police. 

MAC SWINEY IS 
UNCHANGED ON 
5TH FAST DAY 

4 HELD IN POSTAL 
ROBBERY IN CAIRO 

BOY, 13, CATCHES 
2 SHARKS AFTER 
FIGHT OF 2 HOURS 

Colloquialisms.—Colloquial contractions like “ can’t, ” 
“we’re,” “he’ll,” etc., may be used when they are in keeping 
with the tone of the story as illustrated by the following: 













ESSENTIAL , ELEMENTS OF THE HEADLINE 

ROCKEFELLER, HE’D HELP HER 


75 


So Mary Mayogian, Who Is 12, 
Came Here to Seek Him 

CURRAN SAYS HE’LL 
ENFORCE DRY LAWS 


But Is Opposed to Unlawful 
Search and Seizure as 
Practiced by Police 

DECLARES “JOE” CANNON 
WON’T SEEK RE-ELECTION 


Representative Rodenberg Says 
Dean of Congress Will Retire 
at End of Present Term 

MAYOR REPLACES 
HARRISON TABLET 
ON PIER WITH OWN 


Thompson Implies He’s Its 
Builder, and Not His 
Predecessor. 


Articles.—The articles “a,” “an,” and “the” are not used 
in headlines except when required for the sake of clearness. 
The following headlines, for instance, would not be readily 
understood without the article: 


HAMMOND EXPECTS 
A KING IN RUSSIA 


Constitutional Monarch, He Tells 
House Committee, Is Likely 
to Succeed Soviet, 

















76 NEWSPAPER MAKE-UP AND HEADLINES 

A PEOPLE TO BE 

JUDGE AND JURY 


Bulgars to Decide by Referen= 
dum if War Ministers 
Are Guilty. 


Similarly “The Pope Is Dead” is more fitting than “Pope 
Dies.” Also “Princess Mary of Great Britain Is Married” 
lends regal thought and solemnity more than the shorter 
spitfire headline. 

Connotation.—Because of the great emphasis that a headline 
gives to a few words, the deskman can afford to put some 
serious study on the connotation of words. Often a headline 
will stand out on the page because of the felicity of expression 
as a result of suggested meaning. Such examples are the 
following: 


CAREER OF CARUSO 
A LONG CRESCENDO 


Early Called “Baritone,” 
“Failure,” He Became 
Chief of Tenors, Rang= 
ing All Styles. 


BORN AND DIED IN NAPLES 


Mother’s Death Made Him Run 
Away to Stage—His Life of 
Hard Work amid Uncon= 
tested Supremacy. 

‘ C EST LA GUERRE,” 

SAYS FOCH OF TRIP 


He Rests a Day in Cleveland, 
but Will Resume Programme 
That Grows Daily. 













ESSENTIAL ELEMENTS OF THE HEADLINE 


77 


TEXTILE MILLS 
WHIR FASTER 
IN NEW ENGLAND 


Orders Again Large at Big 
Factories 


LEADERS WAVE 
POLITICAL WAND 
OVER TAX BILL 


Incense to G.O.P., Smoke to 
Rivals. 


CLASSICAL CLUB DIVIDES 
GAUL INTO SIX REELS 


“Life of Julius Caesar” Will Be 
Shown in Auditorium 
Monday Night. 


That great master of style, Gustav Flaubert, in advising 
De Maupassant on the art of writing, said: 

“Whatever one wishes to say, there is only one noun to express it, 
only one verb to give it life, only one adjective to qualify it. Search, 
then, till that noun, that verb, that adjective are discovered; never 
be content with “very nearly;” never have recourse to tricks, how¬ 
ever happy; or to buffooneries of language to avoid a difficulty. 

This doctrine of the one word that will exactly express the 
meaning applies with especial force to headline writing. 
Nearly every story has some individual characteristic. The 
copyreader with a vocabulary enriched with words that are not 
used every day and with imagination enough to think through 











78 


NEWSPAPER MAKE-UP AND HEADLINES 


the story, will be able to build headlines that will compel 
attention: 


HUNGRY RUSS 
STREAM INTO 
SIBERIA WILD 

TRAFFIC MUFFLES BELLS 
OF WEDDING WITH DEATH 

ABOLISH GAS IN 
WARFARE GASP 
LUNG-SEARED VETS 

CAN OWNERS GO 
INTO REVERSE ON 
WOMEN DRIVERS 

REDS STIR CALDRON 
FOR RULING CLASS 


Repetition. —Avoid repetition of words or ideas in the 
various decks of the headline. Remember that the purpose of 
the headline is to sell the story to the reader. Keep him inter¬ 
ested by presenting new ideas or new angles on the feature in 
each succeeding deck. 

Bad: 

EXHIBITS AT COUNTY 
FAIR OUTDISTANCE 
ALL FORMER FAIRS 














ESSENTIAL ELEMENTS OF THE HEADLINE 


79 


Note the various faults in this headline: 

MEMBER OF CONGRESS 
DROWNS HIMSELF 


Worry Drives Lawmaker to 
Death in River 


It makes the statement twice that the congressman took his 
life by drowning, but leaves the reader in the dark as to his 
identity. Repetition of an idea, with the words changed is one 
of the gravest and most common faults of the small town 
copyreader. Space in headlines is too precious to permit 
repetition. 

Repetition of words can be avoided by (a) the use of 
synonyms or ( b ) by expressing the idea in some other way or 
by substituting another thought which is just as important. 

In headlines over stories announcing deaths, it is not only a 
waste of space but it is in bad taste to repeat the idea of death 
in succeeding decks: 

Bad: 

MONTENEGRO KING 
IS DEAD IN FRANCE 


Nicholas, Father of Queen of 
Italy, Dies in Capitol. 


The headline should read: 

MONTENEGRO KING 
IS DEAD IN FRANCE 


Nicholas, Father of Queen of Italy 
Reigned Since 1910. 














80 


NEWSPAPER MAKE-UP AND HEADLINES 


Good: 

MAURICE L. DONNELLY, 
AGE 62, DIES AT HOME 


Formerly Was National President 
of Hibernians. 


Funeral Will Be Friday Noon. 

ISAAC GUGGENHEIM 

DIES IN ENGLAND 


With Brothers and Father 
He Developed Mines 
of a Continent 

Bad: 

PAUL M. POTTER, 
PLAYWRIGHT, DEAD 


Dramatist of “Trilby” Stricken 
in His Room in Murray Hill 
Baths in His 68th Year. 

The Name as the Feature—One of the most difficult things 
about headline writing for the beginner in copyreading is to 
know when to put a name into the first deck of a headline and 
when to relegate a name to subordinate deck or leave it out of a 
head altogether. No hard and fast rule can be laid down for 
practice in this matter. All that can be done in the way of 
advice is to point out that t here are two classes of names that 
appear in a headline—the names of local people and the names of 
people known throughout the state, the country or the nation. 
Ortly experience and knowledge of the city can teach a 
copyreader whether a certain person is known well enough to 
justify the use of his name in a headline. Names that would 
come in the second group must be of such outstanding impor¬ 
tance that the reader will immediately recognize them. 













ESSENTIAL ELEMENTS OF THE HEADLINE 81 

The following headlines illustrate instances when it is 
justifiable to use a name: 

JOHN PHILIP SOUSA 
HURT WHEN THROWN 
FROM HORSE 

H. G. WELLS REACHES 
NEW YORK CITY 


Believes Arms Conference Will 
Completely Revise Versailles 
Decisions. 

If the name is important but the copyreader nevertheless 
feels that all of his readers may not recognize it immediately, 
then he should supply the indentification in the headline. 

SID HATFIELD, 

“BAD MAN” OF 

MINGO, SLAIN 

MARION DAVIES, FILM 
STAR, IS RECOVERING 

When' the name is the feature the copyreader should not 
hesitate to use the name in the first deck. The following head, 
for instance, is faulty because the name is subordinated where¬ 
as it should have been played up: 

SOPRANO DIES 

AT COPENHAGEN 


Christine Nilsson Was Star of 
the Operatic Stage Genera¬ 
tion Ago. 














82 


NEWSPAPER MAKE-UP AND HEADLINES 


Telegraph Heads.—Headlines over telegraph stories should 
tell in the first or second decks where the event occurred. 
In most cases the location should be mentioned in the first 
deck in order to prevent the reader from getting the impression 
that the event was local. 

KANSAS ORDERS 
ARREST OF SHOP 
UNION OFFICERS 


Warrants Issued Following Call 
for Strike of Workers. 


20 PEOPLE DEAD, 

100 WOUNDED IN 
TIPPERARY TOWN 


Renagh Wrecked in Two Days’ 
Battle of Irish Factions. 

HARDING MADE 
LL.D.; TALKS TO 
OHIO STUDENTS 


Put House in Order, Then Help 
the World, President Says. 


The following headline is defective because it might be 
supposed that a United States court had made the ruling 
whereas it was a French court: 

COURT EXEMPTS FOOTBALL 
FROM ENTERTAINMENT TAX 

The headline should have substituted the word “France” 
for “Court.” 













ESSENTIAL ELEMENTS OF THE HEADLINE 


83 


THINGS TO REMEMBER 

1. Don’t attempt to be funny in a news headline unless the 
story is funny. 

2. Alliteration or rhyme should not be used in news 
headlines. The jingle of a rhyme distracts from the content 
of a story. Alliteration or rhyme can be used effectively only 
in feature stories. How out of place it is in news stories is 
shown by the following heads: 


PROPOSE PRACTICE FOR 
PROMISING PUGILISTS 

“SAUL” A GREAT 

SUCCESS SAY ALL 


| I. U. GRAPPLERS GRAB GOOD | 


3. Avoid inverting the order of importance of thoughts in a 
headline. For instance in the following headline the authority 
or source of news is put first when it does not deserve such 
prominence. The main idea is the fact that a man was hit. 


Wrong: 

POLICE THEORY 
DYING MAN HIT 
IN LIQUOR FIGHT 


DYING MAN HIT 
IN LIQUOR FIGHT, 
POLICE THEORY 


Right: 











84 


NEWSPAPER MAKE-UP AND HEADLINES 


The following headlines owe their effectiveness largely to 
the fact that the important feature is expressed immediately 
in the first line: 

USES OLD SHOE|AS|BANK; I 

SEEKS REPAIR MAN’S ARREST | 

NO HOT WATER FOR TENANT; I 

LANDLORD FINED, JAILED | 

MAGAZINE FOR ALUMNI, 

U. OF CHICAGO PLAN 

4. Never divide words in the main or display decks of a 
headline. In a four-deck headline, for instance, it is permissi¬ 
ble to divide words in the two subordinate or pyramid decks, 
but not in decks one and three. 

5. Avoid bad breaks at the end of lines. Readers pause 
slightly at the end of any line, about as at a comma. There¬ 
fore, the line should break at the point where, if read aloud, 
a slight pause would occur, otherwise the meaning to be 
conveyed may be distorted. In the following headline, for 
instance, the word “Herald” is so closely connected with 
“New York” that they should not be separated: 

HARDING GAINS IN NEW YORK 
HERALD POLL WHILE COX LOSES 

The following headline is defective because it splits “ Parcel” 
and “Post:” 

4 HELD IN BIG PARCEL 
POST ROBBERY SCHEME 

6. Avoid breaking a line on a preposition: 

SOVIET RUSSIA, ON 
BRINK OF DISASTER 
WANTS PEACE NOW 












ESSENTIAL ELEMENTS OF THE HEADLINE 


85 


7. Avoid breaking a line on a verb. Each line should stop 
at a break in the thought and not in the middle of an idea. 

Wrong: 


MAT CANDIDATES GET 
FAST WORKOUT AT GYM 


Right: 

L U. MAT CANDIDATES 
GIVEN FAST WORKOUT 


8. Do not misuse words in a headline. When Dryden 
wrote his famous line, “And tortures one poor word ten thou¬ 
sand ways,” he had in mind a poet, but the advice applies with 
the same force to the modern headline writer. The overuse 
and misuse of short words by the copyreader has given genuine 
concern to lovers of accurate English. Even newspaper men 
themselves have insisted that it is time to call a halt on the 
indiscriminate use of “probe,” “halt,” “rap,” “sift,” and a 
host of other short verbs. In a paper read before the Phila¬ 
delphia Society for the Promotion of Liberal Studies, in 
November, 1919, Edward P. Mitchell, at that time editor of 
the New York Sun, called copyreaders the “butchers” of the 
English language and declared that English, as employed in the 
writing of headlines, has become the “yellow peril” to English 
speech. He said in part: 

We used to scan the headlines to glean the news of the day. But 
today we are obliged to read the story under the headline to find out 
what the headline is trying to convey. 

These harrassed, hard-working men who. write the headlines 
are, despite their better selves, rapidly becoming the “Bolshevists” 
of one of the greatest and noblest mediums of human expression— 
the newspaper. 

These architects of anarchy, with their small stock of short words, 
have suffered a paralysis of straight thinking, and day after day and 
night after night resort to their slender supply of arbitrary symbols 






86 


NEWSPAPER MAKE-UP AND HEADLINES 


in a topsy-turvey effort to express every shade of meaning in the 
English language. 

From their small storehouse of lean nouns, slender verbs and slim 
adjectives they are prostituting the English of that class whose 
principal source of edification is the modern newspaper. 

In their frenzied search for words short enough to fit into the 
arbitrary limits of the newspaper column they employ such words 
as “probe,” “grill,” “vice,” “nab,” etc., to cover almost every range 
of human activity, and the results are often startling and grotesque 
to the lover of accurate English. 

Their atrocious jargon is indeed a yellow peril to the English 
language. 

When the New York Times was first published, headlines 
took up 3^ per cent of the front page, as compared to 36 per 
cent now; the New York Sun , 1per cent in 1833 to 38 per 
cent now, and the Tribune % of 1 per cent to 30 per cent 
today. 

The demand of the modern reader and the fierce competition 
between newspapers of today, have led to the use of even larger 
and larger, blacker and blacker type in the headline. But the 
newspaper column is inelastic and has remained the same 
width. Hence the headline artist is forced by the circum¬ 
stances of his calling to maim and mangle the English language 
in his search for words short enough to fit into the newspaper 
column. 

Franklin P. Adams, while conducting the Conning Tower 
in the New York Tribune , expressed his opinion of the headline 
writer in the following poem: 

He “scores/’ lie “slaps,” he “hits” and “flays,” 

He “lauds,” he “seethes,” and “flaunts,” and “flouts,” 

He “probes” and “urges,” “balks” and “slays,” 

“He “seeks,” “locates,” “denies” and “scouts,” 

He “bolts,” he “wars,” “declares” and “aids,” 

He “passes lie,” “indorses pledge,” 

Oh, I can stand “appeals” and “raids”— 

But spare me from that word “allege.” 

Mr. Adams’ list is by no means complete. There should 
be added the constant misuse of “claims” for “asserts,” 


ESSENTIAL ELEMENTS OF THE HEADLINE 


87 


“bests” for “defeats,” “marries” for “weds,” and “Xmas” 
for “Christmas.” THH 

Obviously one way to meet the situation is to bar these 
words from the newspaper. Many offices have made such a 
rule. Others have said that these words should appear only 
once a week. The permanent remedy, however, is one that 
goes deeper than this. It is the diligent perusal of a good book 
of synonymns with the object of so broadening the vocabulary 
that the copyreader will no longer be solely dependent upon a 
half dozen standbys. 

The copyreader would never have been driven to this 
extreme use of a few short words if the newspapers had not 
started to use narrower columns at the very time when head¬ 
line type was becoming larger. In the interest of good English 
it is time to call a halt on anything larger than 24-pt.in a 12 em 
column. With the headline form as it is at present, it is neces¬ 
sary for the copyreader to have at least from 16 to 18 units in a 
line in order to express the thought of the story in correct 
English. 

9. Avoid using a verb that might be misunderstood to be 
an adjective or a noun or vice versa. The headline is ambig¬ 
uous because “term” might be an adjective: “Term Factories 
and Houses City’s Chief Needs.” It should be “Factories 
and Houses Called City’s Chief Needs.” Here is another that 
is ambiguous because “train” at first glance is taken for a 
noun: “Train to Run Home without Extravagance.” The 
reader wonders if the railroad company is going to reduce the 
amount of coal, or the number of stops, or what it is going to 
do. The story turns out to be about home economics students 
who are learning the art of economical home management. 
The best way to avoid the double meaning of “train” would be 
to say: “Training to Run the Home without Extravagance.” 
The article “the ” is needed here to make the meaning clear. 

10. Avoid ambiguous headlines. Each deck should be 
complete in itself so that it may be understood without refer¬ 
ence to another deck. The headline “Round Robin Hits 
Semi-final Stage ” is not at all clear because the reader does not 








88 


NEWSPAPER MAKE-UP AND HEADLINES 


understand that “Round Robin” is the name of a golf club. 
“Girl Charged with Killing Mother of 11” gives rise to various 
conjectures. The use of slang in headlines makes them ambig¬ 
uous as in these instances: “Ducking to Cool Flappers Who 
Wiggle and Kick at Bayside,” “Bellhop’s Eyes Page ‘Hello 
Girl’; She Has Court Bid Him Ring Off,” and “Ingersoll 
Watch Company Wound Up.” 

11. Wooden heads. The new copyreader must be cautioned 
against writing wooden heads, that is, headlines that are mere 
labels and do not express the significant point in the story. 
Note the following head, for instance: 

GOV. J. M. COX GIVES 
VIEWS ON EDUCATION 


The same headline might have been written over every 
statement that Governor Cox ever made in public regarding 
education. It does not tell the distinctive thing about this 
particular talk. As it happens the address was full of features 
that might have been played up. One possibility would be: 

U. S. SHOULD ASSIST 
EVERY COLLEGE-COX 


Note the vague, indefinite nature of this headline: 


DEMONSTRATION OF THE 
DRAINAGE OF THE SMITH 
FARM WAS INTERESTING 


Business Men of Texarkana 
and Farmers Adjacent to 
the City Much Pleased 
with Tile System 









ESSENTIAL ELEMENTS OF THE HEADLINE 


89 


The headline would be much improved if it read: 

TILED LAND FIT 
FOR PLOW 2 DAYS 
AFTER HEAVY RAIN 


The following headlines are excellent in that the copyreader 
has picked out the significant feature and played it up in the 
first deck: 


BOY FIRES THEATRE 
TO SEE ENGINES RUN 


Audience in East Fourteenth 
Street House Sits through 
Blaze without Knowing It. 


First Failed to Burn, and He 
Climbed to Roof, Then into 
Loft, for Second Attempt. 

SHIP’S BAND PHONES 
LA TOSCA 200MILES 


And French Wireless Presi¬ 
dent Talks across 600 
Miles of Sea to Paris. 


SHOWS AIR PHONE’S UTILITY 


Time Foreseen When Voices of 
Wives at Home May Trail 
Husbands Over Ocean. 


12. Capitalize all words except articles, conjunctions and 
prepositions in upper and lower case headlines, Incorrect; 













90 NEWSPAPER MAKE-UP AND HEADLINES 

11 Psychologists say you can not Believe your Own Ears. ’’ Cor¬ 
rect: “ Psychologists Say You Can Not Believe Your Own 
Ears.” 

EXERCISES 

1. A study of the foregoing chapter should be followed by a 
large amount of practice in writing every kind of a head¬ 
line. It is suggested that teachers obtain from the press asso¬ 
ciations copies of their complete day or night reports and 
turn these over to the class for editing. While this material 
is not well adapted for the teaching of copyreading, since it 
contains comparatively few errors, it is excellent for practice in 
headline writing. 

2. A golfer at Roanoke, Va., brought down a dove. The 
ball in its flight broke the bird’s wing. Criticize and rewrite 
the following headline which appeared over the story: 

VIRGINIA GOLFER MAKES 
GREAT SHOT WEDNESDAY 


3. Point out errors in the following headlines and rewrite 
them using the same count for letters and spaces: 

GOVT. EMPLOYE IS 
SENTENCED, FRAUD 

EXPRESS TRAIN TEARS 
REAR FENDER FROM 
THIS AUTOMOBILE 


UNKNOWN DEAD 

SENT TO HOMES 










ESSENTIAL ELEMENTS OF THE HEADLINE 


91 


THINK MAN WHO 
IS NEAR DEATH 
KILLED BY MOON 


Frank Bourham Came to North 
Side Saloon Worse for 
Liquor; Cannot Live. 

PIER THOUSANDS 
SEE MAN DROWN 
AND TWO ESCAPE 







CHAPTER V 


TYPES OF NEWS AND FEATURE HEADLINES 

As a large proportion of the stories in a newspaper consist of 
speeches, interviews, summaries of reports, accidents, crimes, 
court news, fires, political stories, and obituaries, a careful 
study of the best examples of headlines for these stories 
will prove helpful for the beginner in copyreading. These 
examples are not listed with any idea of discouraging original¬ 
ity in headline writing. There is as much room for originality 
in the headline as there is in the story. The illustrations are 
given simply with the thought of calling attention to general 
methods. The copyreader will be most likely to be intelli¬ 
gently original when he has mastered the conventional way 
of doing things. 

Speeches. —-There are two features that may be played up 
in the headlines of speech stories—the name of the speaker or 
what he said. While there is only one way of playing up the 
former, various methods have been devised for the latter. 

1. The name as the feature. When the speaker is of 
national or international importance or when his name is more 
significant than what he had to say, then it is advisable to start 
the first deck with the name. Before using a name in such a 
conspicuous position in the first deck the copyreader should be 
certain that the man is well known to all or nearly all of the 
readers. Following are headlines in which the name is the 
correct feature: 


92 


TYPES OF NEWS AND FEATURE HEADLINES 93 


BRYCE SAYS TREATY 
SOWS SEEDS OF WAR; 
PREDICTS OUTBREAK 


Finds Danger of Conflict on the 
Rhine, in Tyrol, the Balkans, 
and Russia and Turkey. 


VERSAILLES NEEDED SUPERMEN 


But Some of the Negotiators, He 
Says, Did Not Seem to Believe 
the Principles They Professed 


HE ATTACKS DEEP SECRECY 


In Williams Address He Laments 
That Victors Bear Resentment 
Like Vanquished 


It is often desirable to quote the exact words of a speaker 
or of a report: 


RESERVE BANK FINDS 
“CYCLE OF RECOVERY” 


Governor Strong Tells Commis= 
sion Price Drops Are Not 
Forced by Federal 
Board 


2. Another simple and direct way to write a headline for a 
speech is to tell what the speaker said and then give his name. 
The great majority of speech headlines are written this way 













94 


NEWSPAPER MAKE-UP AND HEADLINES 


since the thing said usually deserves the more important 
position. Examples are: 

NEW PILGRIM SPIRIT 
WILL LEAD ’WORLD, 
DECLARES HARDING 


As Tercentenary Guest He Tells His 
Hope to End Wars By Dis¬ 
armament Parley. 


30,000 APPLAUD HIS ADDRESS 


President Insists That No One Ques¬ 
tions the Guidance by Free 
Peoples Today. 


REFERS TO “WASTED EFFORT” 


“Rock” Belongs to All Peoples, He 
Says—Leaves Plymouth, Im= 
pressed by Pageant. 

END HATE, GO TO 
WORK, M’CORMICK 
ADVISES EUROPE 


Senator Points Out Vast Work 
Confronting Congress 

JAZZ CRAZE SWEEPS 
MEXICO, VISITING 
BANDMASTER SAYS 















TYPES OF NEWS AND FEATURE HEADLINES 95 

3. The name of the speaker may be suppressed in the first 
deck if there isn’t room for both the name and a statement 
of what he said. This obviously can be done legitimately 
only when the name is of minor importance. 


WANT AD FREES 
AMERICAN PRESS, 
MEDILLIANS TOLD 

FORD’S WEEKLY 
MENACES CITY, 
COURT IS TOLD 


City Lawyers Ask That It be 
Suppressed Here. 


It is also permissible for the first deck to start with a verb, 
said, declared, asserted, insisted, pointed out, showed 
explained, on any one of the verbs that may be used instead of 
said. When a verb is used to start the first deck, the subject 
must begin the second deck. 

SAYS BAD MEN OFTEN 
WERE ONLY BOASTING 


Cowboy Historian Asserts Real 
Killers, However, Were 
“Tough Guys.” 


4. When the thought to be expressed is too long to go into 
the first bank with the name, then it is permissible for the 
copyreader to enclose the speaker’s statement in quotation 











96 NEWSPAPER MAKE-UP AND HEADLINES 

marks and let it stand alone in the first deck. The words 
need not necessarily be the exact words of the speaker. If 
they are not, then the quotation mark merely indicates that 
someone made the statement. It will be observed that single 
quotation marks are used when there is not enough room for 
the double: 

‘RUSSIAN FAMINE 

DOOMS 5 MILLION’ 


United States Report Says Ty= 
phus Adds To Horror 


5. The words “says” or “declares” may be indicated by a 
dash. Sometimes this device will give the copyreader enough 
room to use a direct quotation: 

FILIPINOS NOT 
READY TO RULE 
ISLANDS—WOOD 


Some papers have substituted a colon for a dash in a crowded 
line. It is doubtful, however, if this is a legitimate use of the 
colon: 


DISARMAMENT AUGURS 
PEACE: NORTHCLIFFE 


6. The name may be run in small type under the first deck 
which features a statement made by a speaker. This device 









TYPES OF NEWS AND FEATURE HEADLINES 97 


is not used by the best newspapers since it breaks up a sym¬ 
metrical make-up. An illustration follows: 

G. 0. P. WINS ECONOMY FIGHT 

— President Harding. 

ARMAMENT CAUSES 
MUST BE REMOVED 

— Professor Crane. 


Settlement of Pacific and Far 
East Problems Necessary 
to Attain Purpose 

Probably the most important thing for the copyreader to 
keep in mind while writing headlines for speeches, interviews 
or reports is that all statements must be put so as to show 
clearly that they were made by a speaker, the person inter¬ 
viewed, or made in a report. If this is not done it will appear 
as if the paper was saying it. The following headline is open 
to criticism because it is a direct statement of a matter of 
opinion: 

DIVIDING NAVY 
VIOLATES RULES 
OF WAR STRATEGY 


This headline should be qualified with the name of the 
authority for the statement, thus: 


U. S. NAVY MUST 
TRAIN AS UNIT, 
FISKE ASSERTS 












98 


NEWSPAPER MAKE-UP AND HEADLINES 


In the same way the following headline is defective in that it 
makes the paper responsible for a statement of opinion: 


TERMS OF ENGLAND 
ARE REPULSIVE TO 
THE IRISH PEOPLE 


This assertion should have been credited to a member of the 
Dail Eireann. 

Accidents, Storm, Wrecks.—In writing the headline for 
this type of news story it is comparatively easy to crowd the 
whole feature into the first deck since the result can generally 
be readily summarized. It is always important to distinguish 
between the local and the telegraph story. In the telegraph 
story the headline should always tell where the accident, 
storm, etc. occurred. If no place is mentioned in the head the 
reader will infer that it is a local happening. 

Following are typical headlines for accident stories: 


HOTEL WALL CRASH 
KILLS GIRL, HURTS 3 


Roof of Marlborough-Blen- 
heim Kitchen Collapses at 
Atlantic City, Crush= 
ing Waitress. 


SCORE MORE ESCAPE DEATH 


Squad of Girls Had Vacated Bench 
Buried by Masonry—Res= 
cuers Risk Lives. 










TYPES OF NEWS AND FEATURE HEADLINES 


99 


AUTO PLUNGES INTO 
BAY; 2 WOMEN SAVED 


Mother Was Learning to 
Drive When Daughter 
Tugged Her Arm and 
Car Swerved. 


FATAL CRASH IN RICHMOND 


Perth Amboy Man’s Auto Truck Is 
Hit by Train and He 
Is Killed. 

ONE KILLED, 29 HURT 
IN 13 AUTO MISHAPS 


Boy Meets Death under 
Truck That Also Injures 
Woman and Baby in 
Her Arms. 


BREAKS LEG SAVING GIRL 


Fifteen Hurt When Bus Overturns 
at Rockaway Beach—Child 
Suffers Fractured Skull. 

9 BURNED, 2 MAY DIE 
IN HOME BREW BUST 


Seven Firemen Trapped after 
Explosion of Distillate In= 
jures Father and Baby. 


TANK OF “HOOCH” ABLAZE 


Many Cans and Jugs Confis=* 
cated, but Still Is Left To Be 
Investigated by Chief. 

















100 


NEWSPAPER MAKE-UP AND HEADLINES 


Headlines for stories of storms and wrecks: 

COAST VESSEL LOST 
ON CALIFORNIA REEF; 
12 DEAD, 36 MISSING 


The Alaska Strikes in a Dense 
Fog and Goes Down in 
Twenty Minutes. 


LIFEBOATSAREOVERTURNED 


Captain Stays Aboard Ship and 
Is Among Missing—Brooklyn 
Man Among the Dead. 


TWELVE BODIES RECOVERED 


The Anyox Arrives on Scene With= 
in an Hour and Takes the 
Survivors to Eureka. 


SIX IN PLANE SAVED 
FROM SEA IN STORM 


Crime. —In writing headlines for crime stories the copy- 
reader must guard against libelous statements. As we have 
seen in a previous chapter, a libel in a headline is no more 
excusable in court than a libel in a story. This is true in spite 
of the fact that in the short space of a headline it is difficult 
to qualify statements properly. The copyreader, however, 
will always be on the safe side if his headline says nothing 
that is not fully borne out by the story. 













TYPES OF NEWS AND FEATURE HEADLINES 101 


How the various features in crime stories may be effectively 
played up in the headline is shown by the following captions: 


SHOT DOWN IN 
CROWD OF FIFTY; 
NO ONE SAW IT 


Victim Falls Dying on Hotel 
Veranda, but Merry¬ 
making Goes On. 

BOOTLEGGERS’ WAR BLAMED 


Wounded Man, His Brothers, and 
Companions at Outing Give 
No Information to Police. 


81, ADMITS HE’S A BURGLAR 


Pleads Guilty to Trying to Rob 
a Sleeping Policeman. 


HARTFORD BROKERS 
ACCUSED OF FRAUD 


Bankruptcy Referee Recom- 
mends the Prosecution of 
Frisbie & Co. on Embezzle- 
ment Charges. 













102 


NEWSPAPER MAKE-UP AND HEADLINES 


Newspapers are subject to a constant fire of criticism for 
the publicity they give to crime. Some of the criticism is 
justified; others is not. It is the duty of the newspaper to 
give to the community in which it is published a complete 
picture of itself. To exclude crime news would be to distort 
the picture. It would deceive people into believing that 
society is really better than it is. 

In holding the daily mirror up to society, however, the 
newspaper owes it to its community not to play up the 
criminal as a hero, and to give publicity to punishment as 
well as to the crime. Here the copyreader has a serious 
responsibility. By emphasizing the constructive feature—by 
giving prominence to the policeman instead of to the 
criminal—the copyreader can be of inestimable service to 
society. 

Human Interest and Feature Heads.—Probably the most 
successful writer of headlines for human interest and feature 
stories in American journalism was “Boss” Clarke who was 
for many years the night city editor of the New York Sun. 
He wrote riming heads for Sam Wood's prose verse, satirical 
heads for satires and humorous heads for the funny men's 
articles. A Sun reader could gage almost exactly the worth of 
a story by the quality of the heading. A Sun reporter could 
tell just what Clarke thought of his story by the cleverness of 
the lines that the night city editor wrote above it. 

Frank M. O'Brien in his “Story of the Sun” gives the follow¬ 
ing description of Clarke and his methods: 

Clarke would put the obvious heading on a long, matter-of-fact 
yarn in two minutes, but he might spend half an hour—if he had it 
to spare—polishing a head for a short and sparkling piece of work. 
Two architects who did city work pleaded poverty, but admitted 
having turned over their property to their wives. Clarke headed 
the story: 

“We're Broke,” Says Horgan.—“Sure,” Says Slattery, “But 
Our Wives Are Doing Fine.” 

Sam Wood, the ship-news reporter of the Sun, turned to 
prose verse whenever the subject was suited to it, as for 
instance in this story: 


TYPES OF NEWS AND FEATURE HEADLINES 103 


While off the Honduranean coast, 
not far from Ruatan, the famous little 
fruiter Snyg on dirty weather ran. 
Her skipper, Wiig, was at the helm, 
the boatswain hove the lead; the air 
was thick; you could not see a half¬ 
ship’s length ahead. The mate said: 

“ Reefs of Ruatan, I think, are off 
our bow.” 

The skipper answered: “You are 
right; they’re inside of us now.” 

The water filled the engine room 
and put the fires out, and quickly o’er 
the weather rail the seas began to 
spout. 

When dawn appeared there also 
came three blacks from off the 
isle. They deftly managed their 
canoe, each wearing but a smile; but, 
clever as they were, their boat was 
smashed against the Snyg, and they 
were promptly hauled aboard by 
gallant Captain Wiig. 

“We had thirteen aboard this 
ship,” the fearful cook remarked. 
“I think we stand a chance for life, 
since three coons have embarked. 
Now let our good retriever, Nig, a 
life-line take ashore, and all hands of 
the steamship Snj^g may see New 
York once more.” 

But Nig refused to leave the ship, 
and so the fearless crew the life-boat 
launched, but breakers stove the 
stout craft through and through. 
Said Captain Wiig: 

“Though foiled by Nig, our jig’s not 
up, I vow; I’ve still my gig and I 
don’t care a fig—I’ll make the beach 
somehow.” 

And Mate Charles Christian of the 
Snyg (who got here yesterday) helped 
launch the stanch gig of the Syng so 
the crew could get away. The gig 
was anchored far inshore; with raft 




104 


NEWSPAPER MAKE-UP AND HEADLINES 


and trolley-line all hands on the Snyg, 
including Nig, were hauled safe o’er 
the brine. 

Although the Snyg, of schooner 
rig, will ply the waves no more, let 
us hope that Wiig gets another Snyg 
for the sake of the bards ashore. 


Clarke wrote the classic head: “Snygless the Seas Are— 
Wiig Rides the Waves No More—Back Come Banana Men— 
Skaal to the Vikings!” 

To write feature heads successfully a copyreader must have a 
high degree of imagination and a wide range of vocabulary. 
Every device of rhetoric can be put to good use in the heads 
for feature stories as well as in the stories themselves. The 
copyreader must adequately reflect the spirit of the story in 
the headline. The headline must be written with a fine sense 
as to the connotation of words and the effect desired. Follow¬ 
ing are headlines that are well expressed: 


BREAD ANSWERS 
NICKEL’S CALL; 
SANDWICH DEAF 


Poole Says Profit on ’Em Is 
400 Per Cent. 


1 LADY DOCTOR; 

1 NIFTY BARBER; 

1 WIFE; 1 JUDGE 


And Kalamazoo Stage Is All 
Set for Racy Trial. 










TYPES OF NEWS AND FEATURE HEADLINES 105 


GAS, LAMP, BANG, BANDAGES 


Mr. Martin Attempts to Aid 
Mr. Boust in Making Gas 
Pipe Connection. 


When a feature story is written with a climax at the end, 
the copyreader should write a headline that will arouse the 
reader’s curiosity without satisfying it: 


Aim of Was Was 
Bad, So It Is ‘Was 
Is, Not Was Was 

CITY MULE PROBLEM, LONG SIMPLY 
AWFUL, NOW IS AWFULLY SIMPLE 


Neighborhoods Endowed with Five Senses Need 
Worry No More Since Barn Question Has Been 
Settled to Aesthetic Advantage of All—Yes, 
Read On. 

TELL ME, DOES IT 
PAY TO FLIRT IN 
ZION CITY? WELL 


Ask Mr. Vogel and Then Draw Your 
Own Conclusions about It. 


HE CERTAINLY KNOWS 

THREE-TENTHS OF 1 PER CENT. 

IS THE REWARD OF HONESTY 
















106 


NEWSPAPER MAKE-UP AND HEADLINES 


Rhyme, alliteration, or puns, barred in news heads, are 
appropriate in feature heads: 


REAL CHAPLIN 
DIFFERS FROM 
REEL CHAPLIN 


Tribune Man Is Comedy King’s 
Pal for 5 Hours 

EVALYN, THAWED 
BY RENT RECEIPT, 

IS SMILING AGAIN 

DIET TO BE THIN; 

DIET TO BE FAT; 
DIET ALL TIME 


Experts Say That’s Way To Be 
Cheerful and Gay 


POLICE PUT RUM 
RUNNERS ON THE 
RUN; MANY FINED 


Cutlines.—The term overline is applied to the display 
title placed over a cut. It may be a crossline or a two- or 
three-line dropline. Caption is the name used for the explan¬ 
atory matter placed under a cut. 

The overline in most newspapers is a crossline, rarely set 
flush. Often it is boxed. The rules for writing overlines are 
more elastic than those for headlines. An overline must be 
written to fit a certain space, but it need not necessarily have 












TYPES OF NEWS AND FEATURE HEADLINES 107 

a verb. Often a mere label makes an ideal overline. For 
instance, on the morning after the inauguration of President 
Harding, the Chicago Tribune ran a three-column cut of him 
on the first page. Over the cut was the line “The New Chief 
Magistrate.” Impossible as a headline, because so obviously 
a label. Nevertheless it was a dignified and appropriate 
overline. Then there is the “ This Is—” type of overline which 
is always a label. In this class would be a cutline such as 
“Scene at Traction Wreck” or “First Views of Strike Riot.” 

The majority of overlines, however, conform quite closely 
to the rules of headwriting. The overline, especially when 
there is action in the cut, demands active, vivid, “motion” 
verbs. The overline should be crisp and fresh; wornout and 
trite verbs cannot be used. 

Some overlines are written in the concise, straightforward 
manner of a news headline. Others have the imaginative 
appeal of the feature headline. Following are examples of 
the news headline type: 

| Grain Brokers Cast Vote 1 
I Vote for League, Says Actress | 

| Music Criticand Author Dead | 

Since many cuts show extremely unusual views, a conserva¬ 
tive overline is obviously out of place. Then it is necessary 
for the copyreader to write an overline that will appeal to the 
imagination of the reader: 

Lay On, Macduff, and 
Damn’d Be Him That First 
Cries, “Hold, Enough.” 

(Over cut of Judge K. M. Landis, 

Senator N. D. Dial and Rep. B. F. 

Welty) 

The Law Is Trumps 

(Over cut of raid on gambling resorts) 






108 NEWSPAPER MAKE-UP AND HEADLINES 

Business Not As Usual 

(Over cut showing riot by men out of 
work) 


| The Juggler of Millions 
We Have Beer in the Pulpit 

(Over cut which accompanies story 
about a minister’s sermon on drink 
evil) 


Look at That Right! 

(Over cut of Georges Carpentier) 

An effective type of feature overline of only one or two words 
is used by the Chicago Tribune: 

1 Innocent | 

| Seeks Divorce | 

| Floor Leader | 

| Speedy Pilot | 

| Touchdown | 

The same idea is sometimes carried out by the Tribune in 
double-column cuts: 

Ku Klux Klannishness 

(Over a cut of a Klan ceremony) 

Often the story is run near the cut. Then the copyreader 
must see that there is no duplication of words or ideas in over¬ 
line and headline for the story. Sometimes a double- or 
triple-column headline will cover both a story and cut. Then 
no overline is necessary and a line underneath the cut gives 
the name, 











TYPES OF NEWS AND FEATURE HEADLINES 109 


The overline should never exaggerate or misrepresent. It 
should hold out no promise that is not fulfilled in the cut. It 
should never suggest facts that have not been caught by the 
camera. If it does the reader is disappointed and the result is 
loss of confidence in the paper. 

Practice varies with respect to the underline 1 below the 
cut. Sometimes it is just a short, compact paragraph of 
explanation. At other times it may exceed a hundred words of 
explanation. If the cut does not accompany the story the 
underline obviously tends to be longer. When the underline 
is brief it is much like the second deck of a headline and the 
copyreader must then endeavor to avoid repetition of words 
and ideas that have been used in the overline. 

1 Incorrectly called/‘caption” in some offices. Caption, according to 
Webster, is “the heading of a chapter, section, page, or article.’’ 


r 


CHAPTER VI 

THE ETHICS OF THE HEADLINE 

In Chapter II it was pointed out that every headline has 
two functions: It should advertise the news and summarize 
the news. The reader who is attracted by the advertisement 
will read all or part of the story. If he is not interested he 
will nevertheless have the main facts from the headline 
bulletin. 

Many people are content with the summary they get from 
headlines . 1 It is intended that they should be. But the fact 
that they are and the fact that the majority of people do not 
read more than the headlines of most of the stories, throws a 
tremendous responsibility on the copyreader. It makes the 
headline more important than the story. The old saying 
“Syllables govern the world ’ 7 is more true of the headline 
than of anything else. For the copyreader the sentiment, 
“Let me write the songs of a nation and I care not who 
makes the laws” might be paraphrased, “Let me write the 
headlines and I care not who may write the dispatches.” 

Hence, the imperative necessity that the headline should be 
not only literally true to the facts of the story but that it should 
also comprehensively reflect its spirit. It should not say nor 
imply more than the story does. If it does it is taking an 
unfair advantage of the reader who assumes that it is not 
necessary for him to read the story. 

Unfair headlines, of course, are most likely to be found over 
so-called “policy” stories, that is, stories of a controversial 
nature such as political stories or news about industrial 
situations. 

When the Insurgent Republicans in the House of Repre¬ 
sentatives forced Speaker Cannon from the Committee on 

1 Figures quoted on page 58 of Waltek Lippmann’s “Public Opinion” 
show that between 70 and 75 per cent of the people who replied to a 
questionnaire said they spent a quarter of an hour daily reading the 
papers. 

110 


THE ETHICS OF THE HEADLINE 111 

Rules but did not pass the resolution for his resignation, 
the San Francisco Bulletin, Insurgent in opinion, announced 
in its news headlines: “Corrupt Wealth Loses Control of 
the House of Representatives — Cannon Is at Last Repudiated — 
Great Demonstration Follows the Victory.” 

The Los Angeles Times, a standpat paper, declared in its 
headlines: “Speaker Cannon Triumphant in Defeat —Insur¬ 
gents Lose Nerve in Heat of Battle — Mercenary Republicans 
Dare Not Support an Attempt to Dislodge Uncle Joe.” 

Neither headline is confined to the facts of the story. Both 
have an extreme editorial twist. In one headline Cannon is 
denounced as the representative of “corrupt wealth” while in 
the other he is pictured as “triumphant in defeat.” In both 
cases the copyreaders injected into the headline comment and 
opinion that should have been confined to the editorial page. 

It is sometimes said about this or that paper that it is “all 
right unless it is trying to elect somebody.” The person 
making such a remark generally has in mind the practice of 
some newspapers to attempt to minimize the strength of a 
candidate for office by “playing down” his probable number of 
votes, by giving the impression that his meetings are poorly 
attended, and by deliberately exaggerating the strength of the 
opposition. Here are two headlines over stories about the 
same political meeting: 

5,000 CHEER SHANK 
IN THREE MEETINGS 

Mayoralty Candidate Predicts 
Easy Victory over Opposition 

SHANK MEETINGS FAIL 
TO SHOW FORMER“PEP” 


Ranks of Booster Squad Not 
So Well Filled. 


CASE OF ‘NERVES* APPARENT 








112 


NEWSPAPER MAKE-UP AND HEADLINES 


Innumerable examples of headlines distorted for political 
purposes could be cited. In view of the fact, which is now 
pretty well recognized, that newspaper support alone cannot 
win an election, one may well ask why newspapers 
should stoop to this unfair device. Elections are won 
through political organization, not through newspapers. 
Newspapers are only one of the several means of forming 
public opinion. 

Hylan won the mayorality election over Curran in New 
York in 1921 although Curran had the support of all the lead¬ 
ing New York papers with the exception of the American and 
Journal. Thompson won in Chicago in 1919 in spite of the 
opposition of the Tribune and Daily News, the two most 
influential papers. These candidates won because the 
political machine was well-oiled. The fact that newspapers 
opposed to them printed unfair headlines undoubtedly hurt 
the newspapers more than the candidates. Granted that a 
few people were influenced to vote against a candidate as a 
result of impressions formed from headlines, nevertheless the 
number would be small compared to the number which would 
be influenced to vote for him as a result of the paid advertising 
for the candidate. Headlines, no matter how colored, cannot 
compete in influence with skilfully written advertisements. 
The reading public, already distrustful of newspaper accuracy, 
sees in the colored headline only one more evidence that 
“you can’t believe anything you see in the papers.” 

Sometimes a single word will be sufficient to color a head or 
make it “damn with faint praise.” Note the effect of the 
following: “Harris Slips In by Bare Majority” as compared 
with a fair head such as “Harris Elected: Majority Is 30 
Votes.” Or note the difference in the effect on the mind of 
the reader between “Senate Slams Farm Bill Veto Back to 
Wilson” and “Senate Sets Aside, 53 to 5, Wilson’s War Fin¬ 
ance Veto.” One cannot help but feel that the copyreader 
went out of his way in the first headline to express his approval 
of the senate’s action. The word “blows” has the effect 
of an editorial here: “Wisconsin Blows $760,000 a Year on 
State Militia.” 


THE ETHICS OF THE HEADLINE 


113 


When the Interstate Commerce commission denied a peti¬ 
tion of Ford’s railway for reduction of freight rates, a Chicago 
newspaper headed the story: “Ford Flivvers in Attempt to 
Lop Freight Rates.” A paper which opposes college fraterni¬ 
ties headed a story about an initiation: “Favored Ones Join 
Nobility.” 

Note the editorial twist in the following: “Indiana Builds 
Roads; Illinois Waits for Bids,” or “May Add Lumber Tariff 
Burden to Home Hunter.” 

The copyreader should hesitate before writing a sarcastic 
or ironical headline. Often it is justified but sometimes it is 
a case of lampooning somebody merely to make a clever 
head. An illustration in point is the way many papers handled 
the story about John D. Rockefeller giving a five-year-old 
girl two new dimes in appreciation of a song she sang on a 
ferry boat while crossing the Hudson. Nearly every desk 
man who handled the story played up “20 cents” in big dis¬ 
play type at the top of the article. That Mr. Rockefeller 
gave the child only 20 cents instead of $20 or $2,000 seemed 
so important that nothing but a two-deck head would suffice. 
The fact that he has given hundreds of millions of dollars to 
educational, hospital, and other public purposes was forgotten. 
The New York World gave the story a spread head, but it 
contained no sarcasm, no reflection upon Mr. Rockefeller: 
“J. D. Is Charmed by Child’s Singing — Sends Two Bright 
Dimes to Virginia Denike, Who at Five Is Both Singer and 
Dancer.” 

Great care should be taken in writing a headline for a 
story about the arrest of a person suspected of a crime. 
The American Bar Association has pointed out the danger in 
the tendency of newspapers to assume that a person is guilty 
when he has been arrested charged with a crime which has 
strongly aroused public sentiment. Usually it is the headline 
that is the chief offender and “trial by newspapers” often 
means trial by headlines. 

Some newspapers not infrequently show a decided bias in 
the handling of stories involving industrial relations such as 
demands for higher wages, strikes, boycotts, etc. Very often 


114 


NEWSPAPER MAKE-UP AND HEADLINES 


this prejudice is apt to show itself in colored headlines. Note 
the following from a Chicago paper for December 1, 1921: 

U. S. BOARD CUTS 50,000,000 RAIL WASTE 


“OPEN SHOP”FOR 
SHOP WORKERS 
IS RECOGNIZED 


NEW WORKING RULES EFFECTIVE 
TODAY 

A decision promulgating 148 new 
working rules to govern the six feder¬ 
ated railroad shop crafts and supplant¬ 
ing the national agreement entered 
into by the employees with the United 
States railroad administration on Sept. 
20, 1919, will be handed down by 
the United States Labor board this 
morning. 

This decision, transcending in basic 
importance the $400,000,000 wage 
cut of July 1 last, recognizes the 
“open shop” principle as applied 
to the railroads and will mean an 
annual payroll saving to them of 
approximately $50,000,000. It will 
form the ground work on which the 
adjudication of all future wage dis¬ 
putes between the roads and their 
employees will be based. 


In this headline “waste” is used as a synonym for closed 
shop. The use of the word in such a sense is purely editorial 
comment. Undoubtedly it is a thousand times more effective 
than an editorial. Readers of this paper, after being fed on 
colored heads day after day, would quite naturally begin to 
view strikes as unlawful and the closed shop as “waste.” 






THE ETHICS OF THE HEADLINE 


115 


With the exception of the Press and the Dispatch, all of the 
seven Pittsburgh newspapers frequently colored their head¬ 
lines and leads during the steel strike of 1919, according to the 
report of the Commission of Inquiry of the Interchurch World 
Movement. “It is inconceivable that the public which relied 
on the Pittsburgh newspapers could . . . have understood 
either the causes of the steel strike or the significance of its 
incidents,” says the commission. 1 “The effect of the news 
treatment of the strike was to create the overwhelming impres¬ 
sion and prejudice that the strike came about through the 
pursuit of unreasonable demands, inspired by revolutionary 
motives. The real issues of the strike were not printed. 
Extensive space was given to the ‘redbook* of Foster which 
was in no sense an issue or a factor in the organization of the 
strike.” 

Regarding headlines in Pittsburgh newspapers the commis¬ 
sion says: 

Without a single exception worthy of note, the statements, demands, 
grievances and testimony from the side of the strikers were printed 
under headlines or in context tending to give the impression that 
what the striking steel workers sought was something unwarranted 
and that their grievances were unfounded. 

One method of treating news when the events happened to be 
undeniably favorable to the strikers’ side was exemplified by the 
Leader on Sunday, October 12. On October 11 the United States 
Senate Committee investigating the strike at the hearing in Pitts¬ 
burgh had heard as witnesses representative strikers, union organ¬ 
izers, and members of the community. On Sunday the Leader 
printed a long account of the previous day’s proceedings. The 
testimony of some of the witnesses was summarized and some of 
it quoted, but the “lead” of the article, which occupied all the front¬ 
page space and was carried under an emphatic black headline, was 
devoted to Senator McKellar’s condemnation of the men who called 
the strike. The day’s proceedings actually amounted to an arraign¬ 
ment before members of the Senate of the United States, not only of 
conditions in the steel industry, but of conditions in Allegheny 
County on account of the not impartial activity of officers of the 

1 “Public Opinion and the Steel Strike,” p. 14. 


116 


NEWSPAPER MAKE-UP AND HEADLINES 


law. The Leader's “report” appeared under a three-line display 
head, reading: “McKELLAR SCORES CHIEFS FOR NOT 
DELAYING STRIKE.” 

The Gazette-Times’ treatment of the proceedings of the Senate 
Committee on October 11, when chiefly strikers’ witnesses were 
heard, was conspicuously biased against the strikers. 

Although many witnesses testified concerning the industry’s long 
hours, the arbitrary treatment, the tactics of police and officials, 
the desire of foreign workmen to become Americanized and of their 
difficulty in learning English after a twelve-hour workday, only a 
short portion of the Gazette-Times’ article toward the end was con¬ 
cerned with this testimony, while the headline and “lead” of the 
article made no reference to this significant phase of the day’s 
hearing. 

The following is the headline and “lead” of the Gazette-Times’ 
article on the steel strikers’ October 11 testimony without ‘men¬ 
tion of the grievances cited: 

STEEL STRIKE PREVENT¬ 
ABLE, SENATORS HEAR 

Walkout in Opposition to President’s 
Wish, Witnesses in Local Probe Say. 

ORGANIZER GRILLED 


Statements of Strike Leaders Are Occasion¬ 
ally Resented by Investigators. 


SESSION FOR TODAY 1 

The commission concedes the fact that treatment of the 
news of the strike by the Pittsburgh papers was influenced by 
“war psychology” and that for this reason “loyalty” was 
accepted as the issue. It is pointed out that the colored news 
of the strike not only undermined the confidence of working¬ 
men in the press but that it accentuated class divisions and 
retarded Americanization in the very districts where it is 
needed most. 

Many headlines published in labor and socialist papers 
during the steel strike were open to the same objections that 

1 “Public Opinion and the Steel Strike,” p. 113-115. 







THE ETHICS OF THE HEADLINE 


117 


the commission raised against the news in the Pittsburgh 
newspapers. On September 22, 1919, the Milwaukee Leader 
ran a six-column banner “ Strike 90 Per Cent Effective.” The 
banner was not enclosed in quotation marks and the reader 
would naturally infer that it was a statement of fact. The 
lead of the story explained that William Z. Foster said the 
strike was 90 per cent effective. 

On September 17, 1919, the Leader ran a story on 
page 9 under the heading “Unrest of World Means Old 
Order in Death Throes,”—a clear case of editorial comment 
in the headline. 

Highly dangerous is the colored headline when it is allowed 
to intrude into the field of international relations. When 
Japan, Great Britain, the United States, and France signed 
the treaty which terminated the Anglo-Japanese Alliance, the 
Chicago Herald-Examiner announced in a seven-column 
banner: 

U. S. DRAWN INTO ALLIANCE 


FOUR POWERS 
PLAN 10-YEAR 
WAR HOLIDAY 


Lodge Calls Pacific Treaty 
Great Experiment 
for America 

The word “drawn” in this headline is admirably adapted to 
make the reader think what the Hearst organization thinks, 
namely that the treaty is undesirable. The word used in this 
way possesses the magic of connotation and recalls to the 
reader's mind visions of entangling alliances and the abroga¬ 
tion of our traditional policy of isolation. Contrast it in this 
respect with the following: The Chicago Tribune, “Big 4 






118 


NEWSPAPER MAKE-UP AND HEADLINES 


Accept Pacific Treaty;’’ The New York Times, “ Four-power 
Pacific Treaty Acclaimed by Conference; Limited to 10 
Years; Provides against Outside Menance; Lodge Presents 
It; Senate Ratification Seems Sure;” The New York 
Evening Post, “Fourpower Entente to Replace Anglo- 
Japanese Alliance.” 

Why do newspapers color news and headlines? Is it done 
intentionally or is it sometimes unconscious coloring? Can 
the story of a strike be presented in an entirely disinterested 
manner without color of some kind? If coloring of news and 
headlines is done involuntarily, how can newspapers correct 
the evil and how can society protect itself? These are 
questions that immediately arise in any discussion of 
colored news. 

The usual explanation for coloring of news is that it is done 
at the behest of the advertiser. Every newspaper man, how¬ 
ever, knows that only in isolated cases does the advertiser exert 
any control over the news columns. It is only the newspaper 
threatened with insolvency that bows to the wishes of the 
advertiser. The majority of newspapers realize that their 
chief duty is to the reader. In most newspaper offices, any 
advertiser who would suggest how a story should be handled 
would be shown the door. Other critics insist that news is 
perverted at the request of the owner of the paper who may be 
a stockholder or beneficiary of a corporation. This is also 
rare. Nearly all papers strive for accuracy. Direct orders 
from owners on policy stories are very infrequent. The 
reasons for news coloring are not so obvious and tangible as 
many critics of the press would have the world believe. The 
reasons cannot readily be analyzed but for the most part 
they can be found in the mental' outlook, the friendships, 
ambitions, fears, customs, and beliefs of owners, editors, 
and reporters. 

How the legitimate ambitions for promotion of deskmen and 
reporters may cause them unconsciously to color news is 
brought out in an editorial which recently appeared in the 
La Crosse (Wis.) Tribune. The editorial read in part: 


THE ETHICS OF THE HEADLINE 


119 


A wealthy newspaper publisher 
owns Standard Oil and railroad 
stocks, or steel, or is interested in 
Mexican concessions. He is human, 
and humanly selfish. Inevitably and 
quite unconsciously, his attitude is 
influenced. His attitude is trans¬ 
lated into his newspaper policy. 

A boy gets a job as reporter on this 
newspaper. He is loyal. He reads 
the editorials. The publisher is a 
fine fellow, and nods pleasantly to the 
reporter. The managing editor com¬ 
mends his work. He is advanced. 

He writes special stuff for other news¬ 
papers, to add to his income. Per¬ 
haps he becomes a staff writer for one 
of the press associations. Uncon¬ 
sciously and honestly his stories are 
colored by the impressions and sym¬ 
pathies and personal contacts result¬ 
ing from his affiliation with the 
interested publisher. One cannot 
put a finger on it but his personal 
reactions to life are there between the 
lines of the written story. 

Everyone on the staff, from the editor-in-chief down to the 
reporter, is likely to be similarly influenced in his point of 
view by what he has come to believe are the opinions of the 
owner. On the other hand, the owner as well as his employes, 
are under the influence of the herd instinct. The newspaper, as 
at present constituted, is essentially a herd institution. And 
the herd in the United States is held together by a definite¬ 
ness of faith unequalled except in a supposedly infallible 
church. A long list of taboos—sexual, economic and social— 
are dogmas of the American faith . 1 The news concerning 
Soviet Russia, the Non-partisan League, the Progressive 
Movement in Wisconsin, and the news concerning most strikes 
is colored, not through corruption of the press, but because of 

1 Crawford, N. A., “The American Newspaper and the People,” 
The Nation , Sept. 13, 1922, p. 249. 





120 


NEWSPAPER MAKE-UP AND HEADLINES 


the feeling of the employees of newspapers that the herd 
tradition is against these movements. Hence it is that there 
is a curious unanimity of opinion expressed by editorial 
writers and once you know the party and social affiliations 
of a newspaper you can predict with considerable certainty 
the perspective in which the news will be displayed. 

Other factors which play their part in the coloring of news 
are ignorance, fear of giving all the facts to the people, the 
wish to keep up the good reputation of the city in which the 
newspaper is published, propaganda, and gross ignorance of 
even the simplest laws of evidence. 

At the first annual convention of the American Society of 
Newspaper Editors, Marc A. Rose, managing editor of the 
Buffalo News , declared that a certain amount of partiality 
in news presentation is often justified by the circumstances. 
Mr. Rose said: 

I think a perfectly valid criticism is that newspapers are developing 
a bad practice of being partial in their presentation of news. Now, 
I think we have some right to do a certain amount of that. The 
place were to draw the line is the great thing. I think we have this 
right, that when there is, we will say, a hearing in Albany upon a 
piece of legislation in which we are interested, and we are interested 
in it for the highest motives, because we believe that the law, if 
enacted, will be for the public good, and at this hearing both sides 
are heard, I do think it is within our rights to give the greater display, 
the greater prominence and the greater space to the speakers who 
present what we believe to be the true view of the case. 

But I do not think we have the right utterly to suppress, and we 
certainly have not the right to distort in the slightest, the argument 
which is presented by the other side. And that accusation is made, 
and I think in some cases with justice, that newspapers are doing 
that thing. 

The situation outlined by Mr. Rose presents another phase 
of the ethics of the headline, that is, the policy head over the 
policy story. Here it would seem the copyreader is helpless. 
The headline he writes must be a faithful digest of the story. 
Since the story plays up one side, the headline cannot avoid 
doing so. The responsibility then is up to the publisher. 


THE ETHICS OF THE HEADLINE 


121 


Undoubtedly there are occasions when a policy story is 
justifiable. But, as Mr. Rose says, the difficulty lies in 
deciding where to draw the line. The problem is analogous 
to many of the complex questions in medical and legal ethics 
where, on some occasions, a certain procedure may be for the 
good of all concerned. In the last analysis a high standard of 
ethics for every individual in the profession would seem to be 
the only safeguard for the public. 

The wise publisher will not ignore evidences of distrust of 
the press. He knows that since the days of Joseph Pulitzer 
there has been a growing demand that newspapers present 
both sides of controversies. He knows that unless newspaper 
reform comes from the inside, it will come from without, and 
then it would be sure to be drastic. The recent efforts in 
Oklahoma to pass a bill to license newspapermen is a case in 
point. 

“The food of opinion,” as President Wilson has well said, 
“is the news of the day.” The daily newspaper, for the major¬ 
ity of Americans, is the sole purveyor of this food for thought. 
How highly important it is, then, that the news of the day, in 
story and headline, be presented accurately and fairly. The 
world needs knowledge. Most of the matters that men differ 
about and squabble over, they fight about because they lack 
the information on which to base an opinion on which all sound 
minds would agree. On matters as to which the information is 
sufficient, good minds do agree. It surely is the duty of a 
newspaper to prevent misunderstanding among the classes 
instead of fostering it. The coloring or adulteration of news— 
the food of opinion—is as dangerous to the body politic as 
similar manipulation of food-stuffs was to the physical bodies 
of our people before such practices were forbidden by law. 

The jury of newspaper readers must have “the truth, the 
whole truth, and nothing'but the truth” if it is to give an intel¬ 
ligent verdict. 

Many thoughtful newspapermen see cause for grave con¬ 
cern in the unwillingness of the public to read much more than 
the headlines. It has been said that this habit results in 
slipshod thinking and gross ignorance of the fundamentals of 


122 


NEWSPAPER MAKE-UP AND HEADLINES 


local and national political and economic problems. Among 
the editors who have expressed their views on this subject is 
Col. Norris G. Osborn, editor of the New Haven Journal- 
Courier, who said in a recent speech before Connecticut 
editors: “We are doing all we can by ingenious methods to 
destroy our property. We are teaching the public to rely on 
headlines and to take the news from the headlines rather 
than from the body of the article itself. I maintain that 
we don’t feed them the kind of food that is nourishing. There 
should be a beginning of a return to the old-fashioned way of 
presenting the news like the days of the Sun under Dana.” 

Other newspapermen and many students of sociology and 
political science have voiced the opinion that the modern idea 
of headline writing discourages sound thought and accurate 
and extensive information. Indeed, some have gone so far 
as to suggest a return to the old-fashioned label headline which 
did not attempt to tell the story but merely classified the news 
and thus made it necessary for the reader to peruse the entire 
article himself in order to get the thought. It is doubtful, 
however, if the American public could ever be induced to 
spend so much time in the careful reading of newspapers. 
Certainly it would take years to accomplish the change. 
Just now the tendency—as illustrated by the tabloid press— 
seems to be to encourage the public to spend as little time as 
possible in the reading of constructive news. 


CHAPTER VII 


PROOFREADING 

After copy has been set up on the linotype or intertype, the 
slugs are placed on a metal tray called “galley.” The galley 
is inked and a first or galley proof is “pulled” on a proofpress. 
This galley proof must be read with care to find errors made by 
the compositor. The proofreader is on the lookout for 
grammatical errors; misspelled words; wrong divisions of 
words; transposed letters, words or lines; incorrect punctua¬ 
tion and styling; wrong font; faulty alignment of lines or type; 
imperfectly cast slugs; uneven spacing between lines or words, 
and missing ad and credit lines. 

When type is set by hand there are other errors to look for 
in addition to those just enumerated Among these are 
broken or imperfect type, upside-down characters, and letters 
or words in the wrong face. 

On larger newspapers the proofreaders are considered part of 
the mechanical force. They do their work in a sound-proof 
room adjoining the composing room. Each proofreader is 
assisted by a copyholder who reads in a monotone everything 
in the copy including punctuation, capitalization, and para¬ 
graphing. In large offices every headline, as well as adver¬ 
tisements, is read back to insure accuracy. In smaller offices 
editors and reporters read proof and compare it with the copy 
only when in doubt. The practice of reading proof with the 
assistance of a copyholder, however, is growing among the 
smaller papers. It is highly desirable because it insures 
greater accuracy. 

It is important to note the distinction between the duties 
of the copyreader and the duties of the proofreader. The 
copyreader is a critic of the story as a piece of narrative or 
description. His object is to clarify, condense and improve 
the story. He changes words, sentences, and paragraphs, 

123 


124 


NEWSPAPER MAKE-UP AND HEADLINES 


When the proofreader takes the story, however, all this 
work has been done and his duty is merely to check up on 
errors made by the printer in putting the story into type. He 
should not change any of the work of the copyreader unless 
the error is a serious one. The proofreader as well as the 
printer should follow copy. If he thinks a statement is 
wrong he should consult the editor before marking a change. 
Corrections made in the proof that should have been made in 
the copy increase the expense of producing the newspaper, 
cause delay in going to press, and create friction between the 
composing room and the editorial department. The editorial 
staff should never fall into the habit of reading copy on proof. 

A keen eye, quickness in detecting errors, and a natural 
capacity to take infinite pains are the qualifications that make 
a good proofreader. While quickness is desirable, care and 
accuracy are desired more than speed. The proofreader 
should remember that he is the last person that has an oppor¬ 
tunity to correct an error. A mistake by him may result in 
irreparable damage. 

The best way to read proof is to take a piece of cardboard 
and cover up all lines below the one which is being read. This 
aids the eye in focusing and practically forces one to read every 
word in every line. 


PROOFREADING 


12 5 


PROOFREADER’S MARKS 


The same proofreading marks are used in virtually all news¬ 
paper offices: 




1,6 

£ 


f <n~ a 

yy^f- TP a** 'V~a~ & 

* 

-/ 

7 

,/ 

o 

A 

/yteA 

# 


S '/ 

<4 


c 


3 

u 

n 

-JjLjJ- 

nj jbuJ-' 

/(A 


capitalize 

lower case (small letter) 
delete; omit 

letter up side down; turn it over 

make a new paragraph 

no paragraph 

imperfect letter 

insert a hyphen 

insert quotation marks 

insert a comma 

insert a period 

insert at the place indicated 

let it stand, that is, restore the words crossed out 

put a space between 

smaller space 

close up; no space needed 

push down space or slug that shows 

wrong font 

transpose 

carry to the left 

carry to the right 

lower 

elevate 

lead between the lines 
take out lead 

make one paragraph out of matter indicated 
place words in center of line 



126 


NEWSPAPER MAKE-UP AND HEADLINES 


How proof is read is shown by the following specimen 




21 FOREIGN 27 

'GREEK AMAZONS 

IN THRACE FI&H 
HELP ROUT TURKS 

FIVE 

■WITH TURKS 

^ADRIANOPLE, Oct. 21.—[By thetAj£ 
sjociated Press 3 —Womencywrylng, 
Shotguns over their sjtKrtTTcfers were 
conspicuous amoi^tne 10.000 Chris¬ 
tian refugees whj/Frudged through the 
main street here 1 'today on their w f ry 
to the frontier across the MdritzA riv¬ 
er. These armed women had joined 
their men folk in repelling an attack 
upon them by Turkish irregulaj 
the bleak hills west of Adriano^IeT Th^ 
fight lasted an houi^>rT0two refugee^ 
were killed. 

At Malgapa/ 300 Greek families are 
stranded /for lack of transportation. 
Amort"'"afthem is George Karnas, a 
Greek ^American from Chicago, who 
exhibited an Ameriean passport and 
said that he had arriVed a few months 
ago to get his fiancee and take her 
back to America. 

Two hundred Armenian survivors of 
a midnight massacre at Bigha arrived 
today at Dedeasatch. it was learned by 
Col Stephen Lowe of St, Louis. Mo., 
near east relief worker, who is assist¬ 
ing refugees in the Rodosto area, 
survivors of the massacre^jartJst of 
them shorn of their gan^r^nts, were 
rescued by, the British/who escorted 
them to Dedeasatch. 















PROOFREADING 


127 


SUGGESTIONS ON PROOFREADING 

1. Corrections should be made on the blank margin opposite 
the lines in which the errors are found. The corrections 
should be made in the same order in which the errors occur in 
the line. The errors to the left of the center of the line should 
be indicated on the left margin of the proofsheet and the 
errors in the right half of the line should be corrected on the 
right-hand margin. A line should be drawn from the error 
to the correction in the margin. This practice is not followed 
in book proof but it is the rule in newspaper proof. 

2. When there are several errors in one word it is better to 
rewrite the whole word correctly than to indicate each change 
separately. 

3. When the compositor has left out several lines or made 
other errors which would make it necessary for the proof¬ 
reader to write out instructions at length, it is generally 
better to send the copy, with omission clearly indicated, 
back with the proof and to write in the margin of the proof- 
sheet “see copy.” 

4. If some entirely new matter is to be added it should be 
pasted on the proofsheet and a line drawn to the point in the 
reading matter where the addition is to be inserted. 

5. Don’t make unnecessary changes. Try to make as few 
changes as possible. Every correction means a loss of time 
and the resetting of at least one line. 

6. When one or more words have been omitted, the 
proofreader should try to cut out other words of about the 
same length and not absolutely necessary in the same line, in 
the preceding line, or in the following line, so that not more 
than one or two lines will have to be reset to make room for 
added words. Likewise when one or more words must be 
taken out, others should be inserted in the same line or adjoin¬ 
ing lines to fill up the space. 

7. As in the editing of copy, so in the correcting of proof, 
the changes should be made neatly. Confused correction of 
proof, like careless editing of copy, causes loss of time and 
increases the probability of error. 


128 


NEWSPAPER MAKE-UP AND HEADLINES 


8. Anything you don’t understand may be wrong. If you 
are unable to get the meaning you may be quite sure that the 
reader will also be puzzled. Query the head of the desk and 
have it corrected. 

9. The proofreader as well as the compositor should follow 
copy unless he is sure the copy is wrong. If he is in doubt he 
should refer the matter to the head of the desk. 

10. In many offices it is the rule that o.k.’d proofs should 
not be sent to the composing room without the final o.k. of the 
head of the desk. 

ERRORS WHICH MAY ESCAPE NOTICE 

1. The omission of a letter or syllable or the substitution of 
one letter for another which does not greatly change the outline 
of a word as Novmber for November, expediton for 
expedition, etc. 

2. The insertion of a word which is not in the copy and 
which does not materially alter the sense. This is especially 
true of articles and conjunctions. 

3. The repetition of a syllable or word which ends one line, 
at the beginning of the next. 

4. The substitution of one word for another which differs 
from it slightly in spelling and which sometimes makes sense, as 
should for would, morale for morals, finance for fiancee. 

After the type has been corrected in accordance with the 
instructions on the first proof, a second or revise proof is usually 
taken. This is compared with the first proof in order to see if 
all corrections were made. Since every correction makes it 
necessary to reset an entire line, the proofreader should go 
over the whole line that contained an error to see if the 
compositor made a fresh error in correcting the original mis¬ 
take. While the proofreader generally has an opportunity to 
read a revised proof, he should make all corrections possible 
on the first proof. Every additional revise proof that has to 
be pulled adds ten minutes to the make-up time. 


CHAPTER VIII 


TYPE 1 


The newspaper worker who is striving for constant 
improvement in the typographical appearance of his paper 
must have a working knowledge of type families, type sizes, 
and type harmonies. He cannot hope to carry in his mind all 
there is to know about type; the subject is too intricate for 
that. Nor is it necessary that he do so. There are hundreds 
of type families many of which are used only rarely and 
some are entirely unsuited for newspaper work. But the 
fundamental principles of type every copyreader and editor 
should know. 


There are seven primary groups of letters from which all 
type families are derived. These are: Roman, Script, Text or 
Blackletter, and Block or Gothic. The newspaper man is 
interested only in Old Style Roman, Modern Roman, and 
Gothic. From the Roman, which typefounders based on the 
writings of the monkish scribes of the middle ages who in turn 
had taken it from the letters used by the Romans in their 
inscriptions on public buildings, were derived such great type 
families as the Cheltenham, Century, Caslon, Bodoni, Scotch- 
Roman, Latin-Antique and Goudy. 

All the variations which are found within one family 
constitute the 11 series” of that family. Thus we speak of the 
Cheltenham family with its series of 


Regular or normal 
Italic 

Condensed 
Extra-condensed 
Expanded 
Extra-exp anded 
Caps 

Lower case 


Small capitals 
Light face 
Bold 

Bold italic 
Bold extended 
Bold condensed 
Bold extra condensed 2 


1 For definitions of typographical terms in common use see Appendix A* 

2 These are the typical series found in most Roman families. Chelten¬ 
ham, in addition, has the following series: Shaded, outline, inline, wide 
(not to be confused with expanded), old style, and old style italic. 

129 


130 


NEWSPAPER MAKE-UP AND HEADLINES 


Not every Roman family has a complete series. The 
Cheltenham is probably the most complete with Caslon coming 
next and Bodoni following. A more harmonious appearance of 
printed matter, be it in books, magazines, newspapers, posters, 
or advertisements, is always obtained if only one family is 
used. If the particular family in use does not run in a com¬ 
plete series, then only a closely related family should be 
chosen for the purpose of supplementing the dominant letter. 

Measurement of Type.—Type is measured according to a 
scheme adopted by the type founders in 1886 known as the 
point system. A point is approximately ^2 of an inch. 
Hence type is known as 6-point, 8-point, 36-point, etc. depend¬ 
ing upon the height of the body. 

This line is set in 6-point 

This line is set in 24-point 

Some sizes of type are often referred to by the names which 
were in use before the point system was adopted. For 
instance, 6-point is also called nonpareil: 7-point is minion; 
8-point is .brevier; and 12-point is pica. 

Special gauges are manufactured for measuring type. If 
no gauge is at hand, type can be measured by counting the 
number of lines of type in one inch and dividing 72 by this 
number. The result will be the point size of the lines. 

This method will work out if the type is set solid, that is, 
with no spacing between the lines. Type, however, is not 
usually set solid but is “ leaded” if set by hand, or, if set by a 
machine, the slug may be one or more points larger than the 
face. One can determine if type is set solid by observing if 
the bottom of a “p” or “q” touches the top of an “a,” “b,” 
a d,” or “1” in the line below. When type is not set solid, the 
result obtained by dividing 72 by the number of lines in an 
inch will be the size of the body. The size of the face can be 
estimated if the number of points leading is known or can be 
judged. Thus, if there are 6 lines of type to an inch, divide 
72 by 6, and the answer, 12, indicates that the type is 12-point. 


TYPE 


131 


it is necessary to know how many words it will take 
exactly to fill a certain space. The method of finding out is 
simple. Suppose we have two column-inches to fill with 12- 
point type. There are about four words to an average line of 
12-point set in the 13-em width of a newspaper column. 
Seventy-two divided by 12 tells us that there will be 6 lines 
to the inch or a total of 12 lines for the 2 inches. Twelve lines 
multiplied by four words to the line would show a total of 48 
words for the space. If the matter is to be leaded it is, of 
course, necessary to figure on the basis of the slug and not of 
the type face. 

It may be useful in this connection to remember that most 
typewriters are equipped with pica type, and that two lines of 
typewriter type will approximately equal one column-inch of 
12-point newspaper type, if the typewriter is set at 70 spaces 
and parts of lines are counted as lines. It will take about three 
lines of typewritten copy to make one column-inch of 10-point; 
four lines to make an inch of 8-point; and six to make an inch 
of 6-point. 

Type used for general reading matter is known as body type. 
It is usually of a plain, light face, and of the smaller sizes, 
ranging from 6 points to 18 points. The difference in sizes is 
usually in two points or multiples of two points except where 
such sizes as 7-point, 9-point and 11-point have been adopted 
by some newspapers and magazines. 

Certain sizes of type are in more general use than others. 
Five and one-half point type, incorrectly but generally known 
as agate, is the unit of advertising space. Virtually all metro¬ 
politan daily papers sell their space on the basis of an agate line. 
They charge 14 lines to the inch no matter what type the copy 
is set in. Weekly papers and the small dailies sell their space I 
on the basis of a column-inch.^ 

Six-point is used as body type by some metropolitan papers 
and for classified advertisements by smaller papers. Seven- 
point or minion is the most common size for body type among 
large dailies while 8-point is the conventional size for country 
weeklies and the smaller dailies. The 9- and 11-point sizes 
are much used in book work. When a newspaper wishes to 


Often 



132 


NEWSPAPER MAKE-UP AND HEADLINES 


emphasize the first few paragraphs of an important story it 
may set them in bold face or in a large size of type. If the 
body type is 7-point the paragraphs to be emphasized would 
be set in 9- or 10-point because the eye is not pleased by a 
difference of only one point. 

The sizes usually found in type from 14-point upward are 
18-, 24-, 30-, 36-, 42-, 48-, 56-, 60- and 72-point. The body 
of 72-point type is one inch high. 

While the point is the basis for measuring the height of type, 
the “em” is the unit for measuring the width of lines. An 
em is merely the square of the body of the size referred to. 
An 8-point em quad is eight points wide and eight points high. 
The pica em is the standard unit of measurement. Newspaper 
columns vary from to 12^ and 13 pica ems in width. The 
em is also the basis of compensation for compositors and 
machine operators where type is set on a piecework scale. 

The relation between points, ems and inches is shown by 
the following table: 

6 points = 1 nonpareil 
2 nonpareils = 1 pica 
6 picas = 1 inch 
72 points = 1 inch 
12 nonpareils = 1 inch 

Leads, Slugs and Rules.—Leads and slugs are strips of 
type metal, less than type high, from one to 18 points in 
thickness. Those from one to four points in thickness, 
inclusive, are called leads, and those from five upward are 
called slugs. They are cut into all desired “labor-saving” 
lengths in multiples of picas. 

Leads are used to give white space between lines. Two- 
point leads are the size most frequently used. Slugs are used 
for filling out wide blank spaces at the tops and bottoms of 
columns, around borders, panels, boxes, etc. The nonpareil 
and pica thicknesses are used most frequently. It should be 
noted that the term “slug” is also used to designate the line 
cast by a composing machine such as the Linotype, Intertype 
or Ludlow. 


TYPE 


133 


The leading of type requires good judgment. Some com¬ 
position is improved by leading while others is not. Whether 
leads should be used depends upon the length of the line, 
the style of type, and the purpose of the printed matter. 
Undoubtedly where the measure of type is long, the placing 
of leads between the lines enables the eye to follow the text 
more easily. Many printers, however, are entirely too partial 
to leading. More will be said about this in the chapter on 
“ Make-up.” Types are cut by expert designers to be legible 
when set solid. If it is necessary to lead type it is often an 
indication that some other family should be used which would 
be legible without leading. 

Strips of brass or type metal, type high, are used for printing 
straight lines, wavy lines and borders. Following are speci¬ 
mens of plain rules: 

Hair line 
2-point — 

6-point 

Composing Machines.—While the term type formerly meant 
unit-cast characters only, today, with the development of 
composing machines, it is necessary to classify type into: 
(1) Foundry-cast type; (2) line-cast type; (3) monotype; 
and (4) wood type. 

All type used to be set by hand, but of the total of some 
16,000 newspapers in the United States today there are prob¬ 
ably not more than a few hundred weeklies that still employ 
the old method of hand composition for the entire paper. 
Hand-set type, however, is still used to a considerable extent 
to supplement the machine-set body matter, that is, many 
newspapers still use hand-set type for headlines and display 
advertisements. The number of papers that do this is con¬ 
stantly decreasing. 

Wood type is used chiefly in job work of the circus poster 
size. A few papers used wood type for the biggest streamers. 
Wood type, however, cannot be used when the form is stereo¬ 
typed. Hence large papers use metal type exclusively. 





134 


NEWSPAPER MAKE-UP AND HEADLINES 


Newspapers use either Linotype or Intertype machines for 
composition. Both of these machines set one solid piece of 
metal as wide as the width of a newspaper column. The 
Linotype and Intertype, along with improved presses and 
stereotyping methods, are responsible for the speeding up of 
newspaper production. Whereas a hand compositor could 
formerly set up about three galleys of 8-point by hand in an 
eight-hour day, today a machine operator averages from 12 
to 13 galleys. 

In many respects these machines are among the most 
wonderful products of modern civilization. With surprising 
speed they cast up line after line of slugs of any point, length 
or type face. The machines have been perfected to such an 
extent that, without leaving his seat, an operator has at his 
command as many as ten different type faces. Furthermore 
the simple operation of changing magazines enables the oper¬ 
ator to set any desired face of type. 

Certain models of these machines are admirably adapted 
for the work of smaller offices where type must meet the 
requirements of both newspaper and job work. Every 
editorial employee of a newspaper should be interested in the 
vivid and non-technical description of the operation of a 
Linotype machine found in Theodore S. De Vinne’s “Modern 
Methods of Book Composition.” 1 A reading of the chapter 
on “Machine Composition” followed by an inspection of the 
Linotype will give a full appreciation of its intricate efficient 
mechanism and will result in a more sympathetic appreciation 
of the problems of the composing room. It should be 
remarked at this point that, since these machines cast a line as 
a unit, any error in the line makes it necessary to recast the 
entire slug. 

Like the Linotype and Intertype in some respects but 
unlike them in others is the Ludlow typograph which is used 
for casting large display lines. It is not used for text matter. 

1 See also “The Big Scheme of Simple Operation” published by the 
Mergenthaler Linotype Company. For an exhaustive discussion of 
all forms of engraving and printing, see Commercial Engraving and 
Printing” by Charles W. Hackleman. 


TYPE 


135 


It is not a composing machine, for the composition is done by 
hand, but it is a line-casting device. Its advantage lies in 
that it enables a newspaper to get away entirely from foundry 
type, and, by casting lines as they are needed, new type is 
always available. 

There is also a machine in common use which casts leads, 
slugs, and rules as needed. When this machine is used in 
combination with the line-casting machines all expense of 
distribution is eliminated since the entire form can be dumped 
into the metal pot when the paper has been run off. 

The monotype, a machine widely used for book and magazine 
composition, is somewhat slower than the line-casting machines 
because it works on an entirely different principle. Instead of 
casting lines it casts individual letters and assembles the lines 
into a complete galley of type. 

Some Popular Type Families. —The relative merits of differ¬ 
ent faces is a live question in the publishing industry today 
and will continue to be. The student of newspaper practice 
should know the chief characteristics of at least the more 
popular of the type families. 

This line is set in Gothic type 

Gothic .—Gothic is a misleading name. The ordinary reader 
and book collector give it to all the older forms of Black 
Letter or Old English, but American typefounders apply it 
to a sturdy type that has neither serifs nor hair lines. The 
Gothic of the typefounders was not derived from Black Letter 
and has no resemblance to it. It was probably called Gothic 
because its style is as bold or black as that of the Black Letter 
Gothic manuscripts. 

Gothic type has no fine lines, serifs, nor shading. All lines 
are the same. It is rugged, plain, and simple, but lacking 
in beauty or life. It is quite legible if not too condensed. 
The Gothic letter has become the traditional face for news¬ 
paper headlines although many students of typography have 
pointed out that there is perhaps nothing but tradition to 
justify its wide use for this purpose since it has neither beauty 
nor character to recommend it. 


130 NEWSPAPER MAKE-UP AND HEADLINES 

This line is set in Cheltenham Type 

Cheltenham .—The largest family ever produced. It has 
some thirty variations. Cheltenham was designed both for 
beauty and use. It is legible and widely used as a display type 
although not generally used for text purposes. It can be 
identified by its graceful curves and decided strokes. Its 
contrasts between main and minor strokes are not so pro¬ 
nounced as in the Caslon. 

This line is set in Scotch-Roman Type 

Scotch-Roman .—Masculine in its strength and directness. 
Very legible and frequently used as a body letter. Few 
angular or slanting lines. The face of Scotch-Roman is more 
pointed and more sharply cut than Bookman. Scotch-Roman 
can be distinguished by such little differences, for example, 
as the lack of a serif in the lower case “t.” This letter is cut 
straight across and is widest at the top. Caslon, on the other 
hand, has a narrow point at the top and a slanting serif. 

This line is set in Bookman Type 

Bookman or Old Style Antique .—Masculine like Scotch- 
Roman but not quite so easily read. Wider in proportion to 
heighth than most letters. Rounded. More uniform and 
greyer in tone than any other Roman face. 

This line is set in Caslon Type 

Caslon .—A beautiful letter with strength and character* 
The Caslon face was one of the earliest variations from 
the Roman. It closely resembles the Roman but has more 
shading. Serifs are slanting. Because of its suitability for 
many different purposes, Caslon has become popular with 
advertising men and a common saying is “when in doubt use 
Caslon.” 

This line is set in Bodoni Type 

Bodoni .—Designed in 1771. More contrast between light 
and dark lines than in any other letter in this list. Narrower 


137 


TYPE 

in proportion to width than most letters. Suggests sharpness, 
quickness and vivacity yet the letter is refined and graceful. 
The face is round and light, open and delicate. The serifs are 
long, thin and flat. 

This line is set in Century Type 

Century .—A very plain and legible letter much used for body 
type. Wider than Caslon and more uniform in color. 
Exceedingly regular in form. 

There is not space in this book to describe other type 
families. The student who is interested in the subject may 
pursue the study of type in the various books by Theodore S. 
DeVinne, Benjamin Sherbow, or in “The Art and Practice of 
Typography” by E. G. Gress. The catalogs of typefounders 
and the booklets issued by the manufacturers of composing 
machines will also be found helpful. A booklet entitled 
“Newspaper Heads” issued by the Mergenthaler Linotype' 
Company shows specimens of many families suitable for body 
matter and headlines. 


CHAPTER IX 


HEADLINE AND BODY TYPE 

Headline Type. — Until a few years ago little thought was 
given to the readability of headline type. The chief concern 
seemed to be to get a condensed or extra-condensed face that 
would carry the largest possible number of units to the line. 
The result was that some papers used headlines that were so 
condensed that complaints were made by the readers. A 
revolution followed which introduced the upper and lower case 
head. The pioneer in this movement was the New York 
Tribune which adopted this system about three years ago after 
a series of tests had been made to find out what type was 
easiest to read. The Minneapolis Tribune and The Milwaukee 
Journal have followed the lead of the New York Tribune and 
now use upper and lower case heads throughout. Some 
papers, use upper and lower case for the single-column head¬ 
lines but have retained caps for the double- and triple-column 
spreads. Many papers have adopted caps and lower case for 
feature heads and boxes to good advantage. 

Small city dailies and weekly papers have been quick to adopt 
the change to caps and lower. Examples are shown in the 
following pages. The satisfactory experience of these papers 
with their new head schedule indicates that it will be adopted 
even more generally. 

The late Benjamin Sherbow, who was considered one of the 
best authorities on type, in his book on “ Effective Type-use 
for Advertising” said: 

Display lines in all capital letters are not as easy to read as capitals 
and lower case. All-capital heads and subheads should be avoided 
as far as possible. In all my work on the type make-up of maga¬ 
zines and trade papers during the last half dozen years, I have not 
used a single all-cap headline. The editors I have worked for have 

138 



HEADLINE AND BODY TYBE 


139 


pretty generally agreed with me that the headline in upper and 
lower case is not only easier to read but gives the page a friendlier, 
more inviting look. 



Nm U tribune 

i — . First to Last~ttft Trttth^ 


S AT18FACTION WITH] 
ALL MERCHANDISE 
ADVERTISED IN THE 
TRIBUNE 18 QVAJiANTSSD 


You LX.XXU1 No. 28.149 


TUESDAY, BEftaqyEfi 11, IB2S 


Chiropractics 


Mereurv Cute 

Cost 50 P. C 
In Power Test 


Tepic Falk 


Coolidge Asks Tax Cut 
Of 300 Million; War on 
Cummins Ties Up Senate 

PMgfemlve. Crate Dad- Ftmtmrt* of Coclidge ZwMldSSt Su!>mil» 


Barred by 
Dr.Monaghan 

State Inquiry on Quacks 
Involve* Them In Five 
Alleged ‘Diploma. Milk' 
Reported Working Here 

Health Chief Holds 
Practice Is Illegal 


Mexico City 

General Ortega Seriously 
Injured ia Battle for 
Repub Hr'. R*U Center; 

Balt Traffic FVom If, S. 
Machine Cun* to 
Confront Capital 

Yaqul Indians Remain os 


Revolution in Steam Out¬ 
put Predicted as Months 
of Experiment Prove 
| Boiler Device Practical 

Quicksilver Makes 


> to Congress; Parts Ex* 
! ponses to Bstoe,Demand* 
j Economy, Bans Bonus 

j Lope 275MUlton» 
Off Expenditures 

i Would Slash Tax on Eam- 
i ed Income; Reduce Sur- 
. tax, 810,000 Minimum 


News Summary 


Harding lauded 
By Coolidge as 
Peace Bringer 


SSBIWCTOW. 


President May. 
Fight Johnson 
In Own State 


Court Clears Rita Weiman of 
Plagiarizing C B. Davis Story 


Fig. 1. — The New York Tribune was the pioneer in the use of caps and 

lower-case heads. 


I have talked with many newspaper editors and publishers on 
the same subject. They are a bit harder to convince. But in several 
instances I have succeeded in getting newspapers to adopt the upper 
and lower case heading throughout, 


































































140 


NEWSPAPER MAKE-UP AND HEADLINES 


While some papers have been changing to caps and lower 
case, many others have abandoned the traditional Gothic head 
and have adopted some of the more modern faces that are now 


The Rhinebeck Gazette 0 

• ^ «nd Re d Hook Time* , * Tqjg&r 



Fig. 2 .—Effective use of caps and lower-case heads by a country weekly. 


available on composing machines. Many careful students of 
typography question the suitability of Gothics for head-letter 
purposes. It is pointed out that there is no intrinsic beauty 




















HEADLINE AND BODY TYPE 


141 


in the letter, that its straight, unserifed lines are so monot¬ 
onous and the type usually so condensed that it makes reading 
difficult. Furthermore the blackness and monotony of the 
type gives it a mournful and funereal appearance. Even color 
of the newspaper page, which should be the aim of every pub¬ 
lisher, is impossible with Gothics. 

E. G. Gress, editor of the American Printer, in his “Art 
and Practice of Typography,” says this about head-letter 
type: 

Head-letter type should not be intensely black unless the reader 
is expected to read only the headlines. It is irritating to attempt to 
read the text matter in an article if strong, black headlines con¬ 
tinually glare at you. The head letter should be just a trifle darker 
in tone than the background of text type or, if liberal leading is 
possible, a letter the same tone as the text is suitable. 

Probably every publisher will concede that Mr. Gress, from 
the point of view of ideal typography, is correct. But, some 
publisher might say, “My problem is to reach the readers of 
all classes. They cannot appreciate fine typography; they 
will read only a paper with glaring headlines.” The answer 
is that the experience of the magazines proves that good 
typography and large circulations are not incompatible. 
It is only necessary to cite Hearst’s International, the Saturday 
Evening Post, and the American as examples. Each one has a 
mass circulation which has been attained in the face of a con¬ 
stantly improving typographical appearance. Hearst’s, in 
particular, takes extreme pains with its presswork. Not only 
the experience of the magazines, but the example of The 
Kansas City Star, the Chicago Daily News, and the Detroit 
News would indicate that many newspapers are aiming too low 
in estimating the reader’s taste. Each one of these papers is 
meeting competition with conservative make-up. 

In discussing the Gothic letter, Mr. Gress says: 

The style of letter known as “Block” because of its plain, square 
appearance, is more in use than it should be. It serves a purpose for 
very small sizes of lettering on lithographed stationery and on blank 
Roman capitals in diminutive form; but its use on periodicals and 
newspaper advertising, books, and general job work is deplorable. 


142 


NEWSPAPER MAKE-UP AND HEADLINES 


It is an unfinished Roman letter. It is really not admissable to 
the company of the educated and informed until serifs have been 
added and a difference in thickness of strokes is visible. 

Some American typefounders years ago called this style of face 
“ Gothic,” and under that name this rather questionable type is 
widely known, probably better known than many worthier faces. 
It is possible, also regrettably, that it is the “best seller” of the 
type founderies’ product. Over in Scotland and in England the 
type is called “Sans Serif” and “Grotesque;” in Germany it is 
known as “Block;” in France and Spain as “Antique.” 

One reason for the early preference for Gothics was that 
the type never wore out. There are no light lines or serifs to 
break. Hence some offices used it so long that the type 
became round instead of flat. With the advent of machine- 
set headlines, however, there is no reason why the more 
fragile and beautiful faces should not be adopted. 

Typographers generally have urged newspapers to adopt 
Cheltenham, Caslon, Bold Condensed and Century Bold. 
Both the Cheltenham bold and the Cheltenham wide are quite 
readable. Bodoni has been adopted by the New York Tribune. 
Some typographers say that Bodoni is too strained and severe 
for wide usage. The New York Times uses Latin Antique 
condensed for its upper decks. Caslon is being used by many 
papers for feature heads and special departments. The 
selection of headline-type is made difficult by the fact that so 
few faces are legible in condensed form. One of the few 
arguments for the Gothic is that it is quite easily read, if not 
too condensed, although it is not as legible as a headline set in 
upper and lower. 

Planning the Head Schedule. —It behooves every publisher, 
whether his paper be large or small, to stop his routine work 
occasionally to give an hour’s careful thought to a general sur¬ 
vey of his make-up and head schedule. He should con¬ 
sider the history of the head schedule. Was it inherited from 
a former generation? Has it gone along without a change 
for years? Has it kept pace with the newer develop¬ 
ments in typography? Is it the best that the paper 
can afford? 


HEADLINE AND BODY TYPE 


143 

One of the common faults of the smaller city daily and the 
weekly is the cluttering up of the pages with a variety of type 
styles in the heads. Papers are sometimes entered in front 
page make-up contests with as many as six or seven kinds of 
type in the captions! I t is generally agreed by experts on 
newspaper typography that a headline schedule made up from 
one type family is sufficient. One family with its series is all 
the variety a paper needs. 1 How the different sizes of one 
family may be combined into a harmonious and beautiful 
headline schedule is shown by the scheme of the New York 
Tribune , which will be found in the Appendix. Virtually all 
headlines, credit lines, and captions in the New York Tribune 
are set in Bodoni. 

Much of the confusion in the make-up of smaller papers 
results from the lack of sufficient type and a definite headline 
.schedule. A systematic head scheme is just as necessary in the 
case of a smaller paper as in the case of a metropolitan daily. 
Neither the large nor the small paper can insure uniformity and 
cooperation between editorial and composing rooms without it. 

For the main single-column head of a small daily, four decks 
will ordinarily be found sufficient. As a matter of fact, as far 
as the actual news value of a headline is concerned, two decks 
are enough. It is a question of whether people read more than 
the first deck or possibly the first two decks. In an effort to 
get some data on this subject, the Department of Psychology 
of Indiana University made a test of the reading habits of 
one hundred persons. They were allowed to look at a four- 
deck headline for two minutes and were then asked to repro¬ 
duce the headline in order to show how much they were able to 
remember. They were able to reproduce 85 per cent of the 
first deck; 32 per cent of the second; 37 per cent of the third; 
and 24 per cent of the fourth. This seems to show that there 
is a steady decrease of attention as the eye proceeds down 
through the decks of a headline. The good showing of the 
third deck, of course, is accounted for by the fact that it is a 
display deck. 

1 All the variations of one type family constitute the series of that 
family, e.g., BodonLbold, Bodoni italic, Bodoni bold italic, Bodoni con¬ 
densed, Bodoni expanded are among the variations in the Bodoni series. 




144 


NEWSPAPER MAKE-UP AND HEADLINES 


In the belief that long headlines are a waste of space, the 
Chicago Tribune, The Milwaukee Journal, and the New York 
Tribune have cut down the main single-column heads to two 
decks. 

Many small dailies use three 30- or 36-point lines for 
their first bank. This may be necessary for the street edition. 
For ordinary carrier distribution, however, a two-line 18- or 
24-point deck should be ample. The use of larger type is a 
waste of paper. Newspaper headlines have become so large 
and complicated in the effort to outdo the other fellow that 
in many cases editors have lost sight of their news value. 

A weekly paper should find two decks sufficient for its main 
single column headlines. A simple, truthful, short head is the 
ideal for a small paper. Unlike the city paper, the country 
paper is read in a leisurely manner. While the head should 
tell the story in an interesting way, it need not be a four-deck 
head giving a complete digest of the story because the average 
reader will glance through the story anyway. 

Some smaller papers use a crossline for the top deck of all 
heads. There is no particular objection to this if the copy- 
reader has room enough to express an idea. In many cases, 
however, large type is used with the result that there is space 
for only one or, at the most, two words: 

POWER PROJECT 

Preliminaries Completed 
and Bids Being Prepared 

HISTORY OF MOVEMENT 


WHICH STARTED ABOUT 
FIFTEEN YEARS AGO— 
NOW A REALITY- 
LOCAL MEN HAVE 
WORKED HARD. 








HEADLINE AND BODY TYPE 


145 


Instead of having a four-deck headline, it would be better 
to substitute a two-deck headline with a two-line drop as the 
first deck, and a pyramid of 12-point, upper and lower, as the 
second deck. The last deck of this headline illustrates a fault 
that is not uncommon among smaller papers, that is, the use of 
caps in the pyramid. Upper case is hard enough to read in 
the top deck; there is no valid reason for forcing caps upon the 
reader in a pyramid. 

In addition to single-column heads, every schedule must 
have the banners and spreads that are required. The fre¬ 
quency with which these should be used, however, is a debat¬ 
able subject. 

One view of the matter is expressed by Charles C. Jenkins, 
managing editor of the Fort Williams (Ont.) Times-Journal 
who says: 1 

I’ve studied the reader and find that he doesn’t give a hang for 
the balanced make-up and fancy layouts that some editors waste 
so much time over. I’m strong for the streamer, topline and front 
page display. 

A more conservative opinion is expressed by H. P. McBride, 
managing editor of the Virginia (Minn.) Virginian: 

The only excuse for the streamer in a daily newspaper is to tell 
the world a story that can be told in no other way so well. We 
have found the streamer useful in telling a story that is of sufficient 
importance to warrant a good head that has come to the desk after 
the rest of the front page is practically doped out. Otherwise the 
streamer is a crime. 

It is true, as Mr. McBride says, that the streamer without 
the basis of a good story, is a “ crime.” Yet many papers use 
it day after day and thereby make it entirely ineffective when 
the legitimate occasion for its use does arise. Overplaying 
the news is just as bad journalism as underplaying it. Both 
practices result in the loss of the reader’s respect. Further¬ 
more, it is decidedly important that a newspaper shall retain 
the reader’s consistent attention, but this is impossible if the 
headlines are not in proportion to the value of the news. 

1 City Editor and Reporter, June, 1920, p. 12. 


14G 


NEWSPAPER MAKE-UP AND HEADLINES 


The ideal front page make-up is one that is balanced, but 
not artificially balanced, and varies from day to day. The 
constant use of a streamer does not make for variety and 
defeats its own end by daily use. On the other hand, a 
streamer may be justified in cities where street sales run high. 


Loop Crowds 
See Detective 
Shot in Battle 


Christmas shoppers struggling 
through the maze of traffic si t Stn*e 
and Madison streets were thrown into 
a panic shortly after dusk last night 
when an alleged shoplifter and a de¬ 
tective engaged in a battle. 

The bat,tle resulted in the-wounding 
of Robert Fitzgerald, 33 years-old, de¬ 
tective for Carson, Pirie, Scott & Co., 
and the capture of Fain Karin, 2^, of 
Waukegan. Fitzgerald was^ shot 
through the right leg. 

Theft of Neckties Charged. 

Fitzgerald charged that Karin had 
taken two necktjes from a counter on 
the first floor of the department store 
At the detective bureau, where he waf 
taken, Karin denied both the theft and 
the shooting. He said he purchased 
;£he ties-- 


Maniac, Deserter 
Twice in War, Is 
Asylum Fire Hero 

BV ASSOCIATED PRESS SPECIAL WIRE 

New York — A maniac, whom the 
doctors prefer should be ‘.known sim¬ 
ply as “John Doe/' was an. outstand¬ 
ing hero of^-the fire which Sunday 
killed 25 at the insane hospital on. 
Ward’s island. 

John Doe had always wanted a. 
heroic, role. Twice ' opportunity had 
"pre.tent«d itself._but Jie had weakened 


Criminal Negligence to Fly 

Roma Again, Officer Wrote 

Chicago, Feb. 22. 

T IEUTENANT CLIFFORD E. SMYTHE. of Chicago, killed in the 
^ Roma disasted, wrote to his father just after the dirigible’s recent 
trial flight to Washington that the airship was so unsafe that it would 
‘Tie criminal negligence to fly her again without making changes in her 
construction/’ according to Dr. J. M. Nicholson, a friend of ihe Smythe 
family, who made public the letter tonight. 

“The Roma behaved so badly on her first trial over Washington 
that she was declared unsafe,” said the letter, according to Dr. Nichbl- 
son, “and the majority of those on board .were advised to make the 
return trip by train., If anything has been done to alter her, except to 
change the engines, I don’t know what it is. It looks to me like 
criminal negligence to fly her without making changes in her con¬ 
struction, but what can I do ? 

“The dirigible seemed sluggish and slow to respond to the controls. 
While she ended the trip all right, she disobeyed her rudder several 
times in a way that was alarming. The result was that on her return 
trip from Washington unnecessary passengers and all members of the 
crew who could be spared were advised to go back by train.” 

Robert Smythe, Jr., Lieutenant Smythe’s brother, said Lieutenant 
Smythe made the return trip from Washington by boat.. 


Cochran Doubts if Naval 
Pact Is Constitutional 


Question of Right to Regulate 
Military Forces Raised in 
Resolution , Later Withdrawn 

From Tho Tribune's Washington Bureau 
WASHINGTON, Feb. 2.—Protest was 
made to-day in the House by Repre- 
/Sejitative W. Bourke Cockran, Demo¬ 
crat, of New York City, against the 
'flve^power naval limitation treaty as 
AH invaiion of the constitutional 
rights of Congress.., 

Rising to a. question of privilege, he 
lough t to present a resolution declar¬ 
ing that the size of the military estab¬ 
lishment is exclusively in the control 
of Congress and protesting against the 
treaty on that score. His attitude i§ 
regarded here as significant that Tam¬ 
many is “playing ball" with the Hearst 
organization in its 3nti-conference 
«ame.. 


Secretary Davis Declines 
Role in Movie of His Book 

Special to The Keiv'fork Titn^s. 

WASHINGTON, March 20.—Sec¬ 
retary Davis said tonight that 
offers had been made for his ap¬ 
pearance in a motion picture based 
on his book, “ The Iron Puddler.” 

“ Why discuss such matters 
now? ” he said. " At present i 
am busy in the Department or 
Labor working for the Government 
and have no time to make pictures. 

“ Such an offer cannot be con¬ 
sidered while I am in office. When 
I get through with this office it 
might interest me.” 


Fig. 3. — Varieties of italic headlines used to brighten up the page. 

In metropolitan centers, where street sales are large, a cut in 
sales is often attributed to an unusually tame make-up 
compared with the opposition’s exceptionally daring splash. 
Street sales in smaller cities, however, may be left out of 
consideration. 

Within the last few years many of the more enterprising 
papers have included italic headlines in their schedules. These 
















HEADLINE AND BODY TYPE 


147 


headlines are used especially for feature stories and for boxes. 
This innovation has not met with the approval of some 
typographers who point out that italic type was originally 
designed for emphasis and that the promiscuous use of italics 
defeats its own purpose. It is doubtful, however, if this 
argument has much weight with the newspaperman who sees 
the immediate brightening-up of the page that results from 
the use of italics. 

Some papers have fallen into the error of using all caps 
italic heads. Italic capitals are not easily read and should not 
be used alone. Among the type families best adapted for 
italic headlines are Caslon, Bodoni, Cheltenham, and Century. 
Either bold and light-face italic may be used depending upon 
the type dress of the newspaper. 

While most papers use italic heads for feature stories and 
boxes, others use them generally throughout the paper for the 
sake of contrast with the other headline type. Especially 
at the tops of columns italic type can be used with good effect 
to break up the monotony of the regular top-of-the-column 
head. The Philadelphia Public Ledger uses italics for its 
jump head. The Indianapolis News uses italic for headlines 
over its editorials. 

Body Type. —There are four factors that determine the 
legibility of type: (1) The style or family of the letter; (2) 
size; (3) length of the lines; (4) background or nature of the 
print paper. 

The selection of the body type deserves as much care as 
the selection of the headline type. Many papers have faces 
exceedingly light in weight and with no character that makes 
for easy reading. Such faces require opening up, that is, the 
first half dozen lines have to be leaded to start the reader’s 
eye easily into the body of the article. The mind cannot 
absorb what the eye does not see, and consequently if a paper 
is not easy to read, or if the character of the type is poor, the 
reader’s attention is lost instead of concentrated. The type 
faces now used by the Minneapolis Tribune The Milwaukee 
Journal, and The Christian Science Monitor are worth careful 
study. In fact, these papers, with their harmonious typo- 


148 


NEWSPAPER MAKE-UP AND HEADLINES 


graphy all the way through, are attractive and leave a pleasing 
impression on the reader. The Minneapolis Tribune and 
The Milwaukee Journal are perhaps more “Characterful” than 
the Monitor with its subdued tone. 

Many papers one-point lead their news matter; some run it 
solid, and some two-point lead it. But leading cannot make 
any face legible. Century or Scotch-Roman, for instance, 
set seven on seven is more readable than some other faces with 
one- or two-point leading. 

In the opinion of E. G. Myers, Technical Counsel for the 
Trade Press Publishing Company, Milwaukee, a news face 
should have no fine lines, no arched letters that have the 
appearance of fading away, and a pronounced serif. It should 
not be too condensed but still condensed enough set-wise to 
avoid hand spacing. Some faces will space out nicely; 
others require a vast amount of hand spacing. This takes the 
operators’ time, cuts down production and creates “rivers” 
in the print. Seven-point Century expanded is a good news 
face. 

Not only the face of body type, but also its size deserves 
the most careful consideration. Because of the general use 
of small type, newspapers are accused of being contributing 
factors to the impairment of vision. A statement recently 
issued by the National Committee for the Prevention of 
Blindness says: 

The use of type smaller than 10-point not only has a harmful 
effect on the eyesight of the reader, but often defeats its own purpose 
by repelling the potential reader who realizes that the reading of 
such type hurts or tires his eyes. 

The committee asserts that the amount of money lost by 
advertisers and publishers through the waste circulation that 
results from the use of small type faces is probably greater than 
the cost of extra paper stock necessary if larger type were to 
be used. A recent educational body in England conducted 
a similar investigation and reported that 10-point should be 
the minimum size for educational purposes. It may be 
observed in this connection that English papers not only use 


HEADLINE AND BODY TYPE 


149 


a more legible type face but set no news in type smaller than 
7-point. All important news is leaded. English publishers 
who have visited the United States have invariably commented 
on the small type sizes in use here. 

There has been a steady improvement in the last hundred 
years in the type sizes of books. While it was the fashion 
in the early nineteenth century to issue books with torturing 
fine print, publishers now advertise their books as easy to read. 
Magazines, also, have long recognized this phase of public 
taste. Overthrown in books and magazines, fine print is 
making its last wavering stand in the newspaper. 1 

Every newspaper should observe a definite ratio between 
type sizes and length of lines. Eye tests have shown that the 
eye actually sees at a glance less than an inch of type. Hence, 
long lines require extreme side movements of the eyeball or 
of the head. The late Benjamin Sherbow, who designed the 
typography of several of the largest newspapers, in his book 
on “Effective Type-use for Advertising,” says that a line of 
6-point should not exceed the maximum length of 10 picas. 
He gives the following table for the length of lines: 


Type size 

Minimum in picas 

Maximum in picas 

6 point 

8 

10 

8 point 

9 

13 

10 point 

13 

16 

11 point 

13 

18 

12 point 

14 

21 

14 point 

18 

24 

18 point 

24 

30 


1 For an interesting discussion of the need for reform in type sizes and 
type designs see the chapter entitled “Types and Eyes: The Problem” 
in “The Booklover and His Books” by H. L. Koopman. Investigations 
have shown the appaling waste of time and brain effort because of the low 
visibility of important vowels such as “e” and “a.” Tests have shown 
that the letters e, a, x, and o are poorest in visibility while the m, w, d, j, 1, 
and p are best. It is urged that the letters lowest in visibility be altered. 







150 


NEWSPAPER MAKE-UP AND HEADLINES 


Jump Heads. —In the attempt to make the first page some¬ 
thing of a bulletin board for the whole paper, newspapers are 
forced to continue some stories from page one to inside pages. 
In one way it is regrettable that this has to be done for it is 
undoubtably true that very often readers are discouraged 
from following a story to its conclusion. On the other hand, 
in order to present a variety of news, it is necessary to crowd 
more stories on the first page than would be possible if there 
were fewer heads and no runovers. For the convenience of 
the reader, regular news heads should not be employed over 
the parts of stories that have jumped from page one. A 
distinctive head that brands the jump and permits the reader 
to find it quickly without effort is desirable. The Detroit 
News has a well-arranged jump head:. 


Concluded From Page One 

ASK ARMAMENT 
BY AGREEMENT 


The box effect is also used by The Milwaukee Journal: 


State Cities Snowed 
Under; Loss Heavy 

[continued from page 1] 


The jump head of the Chicago Daily News is distinctive: 

RAPS “UNION CROOKS” 

[Continued from First Page.] 


















HEADLINE AND BODY TYPE 


151 


A new idea in jump heads has been worked out by the 
Evening Standard, of New Bedford, Mass., which has substi¬ 
tuted numerals in place of the usual abbreviation or paraphrase 
of the story. The first story on page one which is jumped 
carries at the breaking off place, instead of the usual slug 
“ Continued on Page Two/’ this line set up in 7-point black 
face: (No. 1 Continued on Page 2). Turning to page two the 
reader finds the following box head: 

& -0 

Number One 


Continued from Page One 
B --- B 

The second story jumped is No. 2, and so on. As the 
Standard avoids breaking stories as much as possible, jumps 
from the first page do not carry the numerals high. In its 
Sunday edition, since the paper follows this system in all 
sections, the figures run into the twenties. 

The box head carried on the jump is small enough to make a 
real saving in space over the old-fashioned runover, and yet is 
big enough to be found. The “Number One” is set in 24- 
point light Bodoni. From a mechanical point of view there is 
no doubt of the superiority of the numeral system, according 
to George A. Hough Jr., news editor. Mr. Hough says: 

We formerly wasted much time setting runovers that were never 
used. Our system was to set a jump for every story that went 
upstairs scheduled for page one. 

Of course, most of these were relegated to the inside as we pushed 
later and later news ahead. Where single column heads were con¬ 
cerned only time in setting was wasted. When runovers were 
needed for big heads, a copyreader had to figure out one that would 
convey the sense of the first page lines in the more limited space. 

At edition time we often found a story that was needed for the 
first page without a runover. Carelessness was occasionally respon¬ 
sible for this. More often we had a little hole to fill. Then there 
was running around to get the jump written and then set. Time 
and energy were being wasted. There was confusion that could 
be eliminated. 




152 


NEWSPAPER MAKE-UP AND HEADLINES 


The numeral system swept away these difficulties. It saved 
confusion and time. Where we had been setting runovers we began 
to set new heads. We got more stuff into the paper and we got it 
in with less effort and confusion. 

The make-up man has two trays beside his first-page form. One 
contains, arranged in order, the “continued to” lines referring the 
reader to any page we may choose. In the second tray are the pick 
up numerals, “Number One,” “Number Two” and so on. The 
operation of carrying a story over a page is a simple and quick 
mechanical one. 

So much for the mechanical side. The make-up men who greeted 
the innovation with the derision most folks have for something 
novel are unanimous in their approval now. Any objection, to the 
numeral system must come in its relation to the newspaper reader. 

Our introduction of the new system was met with some grumbling 
outside. But no one ever gave our runovers as a reason for stopping 
the newspaper. Neither did anyone ever write us in protest. 

Checking up among the editors we discovered that every protest 
was paired with a word of praise. We are satisfied that the people 
who thought they weren’t going to like the idea have found it just 
as good as the old system. There are several good grounds for 
believing that they are finding it has real advantages. 

The numeral system is mathematically exact. The reader can’t 
miss his runover. He leaves Number One and turns to Number 
Two. Could anything be easier? We try to arrange so that the 
runovers carry numbers in sequence as the stories appear on the 
outside page. And on page two we plan to have them placed 
numerically from left to right so that they can most quickly be 
found. 

We have been told that the numeral system discouraged people 
from following a story off the first page. We have never had it 
proved. Those who quit under the new system had as much reason 
to quit under the old. But if a story isn’t interesting enough to be 
followed to the end, we refuse to blame any system of runovers. 
The trouble is with the editors and reporters who prepared the 
story. 

Credit for the runover idea, however, does not belong to us, 
although the Standard is the largest newspaper to try it. An 
efficiency expert first made the suggestion. We scoffed at him, 
studied the idea, and now beg his apology. One or two small news¬ 
papers have utilized the idea, we believe, with equal success. 


HEADLINE AND BODY TYPE 


153 


Another advantage that Mr. Hough claims for the numerical 
system is that its mechanical efficiency enables the Standard to 
print more news in any given edition than was possible under the 
old system. He says that the system saves confusion 
and lessens the demand on the head machines. 


CHAPTER X 


MAKE-UP 

Our discussion so far has been concerned with the editing 
of copy and with the writing of headlines. It was pointed out 
in a previous chapter that one of the functions of a headline is 
to advertise the story. But no headline, no matter how clev¬ 
erly phrased, can advertise a story unless it is placed where it 
will be easily seen and read. In other words, the writing of 
the headline is only half of the job. There still remains the 
task of displaying the news. 

The importance of newspaper make-up is generally 
underestimated, especially on smaller papers. Too often it is 
entrusted to printers who have no other interest than to get 
the paper out as quickly as possible. Make-up is as important 
as news gathering or news editing or any other factor in news¬ 
paper production. Some newspapers by their bright, clean, 
legible, well-placed ads and news matter, literally coax you to 
pick them up and read them, while others, by their cluttered, 
disorderly, illegible appearance, make you feel that they could 
not possibly have anything of interest for you. The quality 
of the news and editorial matter is more than likely to be 
judged by the make-up. The judgment may be formed 
subconsciously as a result of what psychologists call the law of 
first impression, but nevertheless, it will be formed if the paper 
does not meet the instinctive requirements for typographic 
beauty. Not only the reader, but the advertiser as well is 
impressed unfavorably. The carelessness of smaller papers 
about their make-up has been no slight factor in diverting 
foreign advertising appropriations from the country paper to 
metropolitan papers and national magazines, according to the 
statement made by a representative of an advertising agency 
$t a recent convention of the Advertising Clubs of the World, 

154 


MAKE-UP 


155 


Make-up is as important in the case of the newspaper that 
is thrown on the front porch or is sent through the mails as in 
the case of the paper that is displayed on the newstands or sold 
by the newsboy. The difference is merely relative, in the size 
of the headlines; the problem of typography remains the same. 

Making-up from a Dummy. —Obviously there are two 
methods of making-up the paper. One is to take the galley 
proofs of news and ads and carefully prepare a dummy which 
will show where every story is to be placed. The other way is 
to go to the stone with proofs in hand and with a mental 
picture of what the front page is to carry and then direct the 
printers in the placing of each story. This method makes it 
necessary for the city editor or the news editor to spend a 
considerable amount of time at the stone and usually results 
in many stories being placed where they will fit rather than 
where they ought to go. The first method produces a 
carefully planned, attractive make-up. It is the method used 
by most metropolitan papers. This is the way it is done: 

As the advertising is taken in, each ad is given a keyline 
by the man who is responsible for the advertising make-up. 
He also lists the size of the ad. After all the advertising is in, 
with the exception of classified ads, for which an average space 
allowance is made, he totals his display advertising, and then 
consults with the managing or news editor as to the number of 
pages. An attempt is made to have the same amount of 
reading matter daily, as far as this is possible. 

He now proceeds to lay out his advertising, allowing a fair 
share of reading matter on each page, and a greater amount 
on such pages as editorial, sports, markets, etc. These 
advertising layouts are made on dummy sheets, 8 by 11 inches, 
ruled into eight columns and scaled to represent actual column 
inches. The advertising make-up man then marks size and 
location of ads on these dummy sheets (see Fig. 4), after which 
they go to the forms so that the advertising can be laid out 
while the news is still trickling through. 

The advertising make-up man then takes another dummy 
sheet for each page, marking it to show the amount and loca¬ 
tion of news space remaining. These dummy sheets are sent 


156 


NEWSPAPER MAKE-UP AND HEADLINES 


to the make-up or news editor who proceeds to lay out his 
news. He has galley proofs of all news matter on which he 
has indicated the length in inches of the longer stories. A 



glance through his proofs and his dummy sheets will show him 
where the stories can be most advantageously placed, according 





























MAKE-UP 


157 


to length and news value. He puts the galley numbers of 
proofs on the dummy sheets to indicate the position of each 



story (see Fig. 5). A goodly share of short news articles are 
always at hand to fill out the pages. 



























158 


NEWSPAPER MAKE-UP AND HEADLINES 


All that is left for the printers to do is to follow the dummy 
sheets and the make-up or news editor can concentrate his 
attention on the front page make-up. 

On a small daily or weekly paper the city editor usually 
makes up both news and advertising. The North Side Citizen 
of Chicago has worked out a simple and efficient system which 
was recently explained by the editor, Carl E. Roth, at a meet¬ 
ing of the Illinois Press Association. Mr. Roth said: 

Our news editor takes in all copy, both ads and reading matter. 
Two galley proofs are made of all reading matter—one on white and 
one on yellow paper. The yellow is cut up, with the galley number 
marked in crayon on each item, and used for pasting up a dummy. 
The white proof goes to the proofreader. As each display ad comes 
in it is put on a list with the size indicated before the copy goes to 
the composing room. This makes it a simple matter to add up the 
total number of inches of display advertising, so we can, at any time 
quickly decide how many pages to run. When the news editor 
begins to make-up, that is, of course, the first thing he does. Hav¬ 
ing determined how many pages there will be he begins to mark out 
on a dummy sheet of paper, the same size as the newspaper, the exact 
size and position of display ads. As soon as an ad is placed, it is 
stricken from the list. This is followed until every display ad 
is placed. These dummies are then turned over to the composing 
room so all display ads can be placed or provided for while the 
galleys of reading matter are being read and corrected. When press 
time approaches the news editor gets the dummies and pastes on 
the yellow proofs, leaving space for the feature heads which are set 
last. 

As to the classified ads, plenty of space is left for them, and if, 
occasionally, we do not have exactly the right amount of current 
news to fill up, we fill up with time or filler material. We always 
keep a variety on hand, set up in our own type. Our classified page 
is the last one made up. When the printer makes up the pages as 
per the pasted-up dummy given to him, any executive can check 
up and O.K. the page proofs. Really, when the news editor has 
finished marking up the dummies, he can, so far as the edition is 
concerned go to lunch, golf, the ball game, home for a nap, or do any¬ 
thing he wants to. Why not? Has he not himself placed all the 
ads and reading matter? Perhaps he has even shown his dummies 
to the editor, who has either O.K.'d them or suggested a few changes. 


MAKE-UP 


159 


The mechanic in the composing room need but make up the pages 
in accordance with the dummies. His foreman can check up and 
O.K. the page proofs. 

It is important that our paper be made up with as little confusion 
as possible. Our method puts the brain work of making-up in the 
office, where it belongs, and the mechanical work in the composing 
room where it belongs. Emancipate yourself from putting in 
golden time, puttering at the stone with the printer to see if this or 
that article fits a given space. Our methods eliminate bad errors 
in the make-up. By having a regular system the entire force becomes 
familiar with it so in case of sickness or accident, substitutes can 
carry on. 

After all ads and reading matter are set, read and revised, it is a 
very simple matter for the mechanical labor to follow dunce-proof 
instructions. 

Front Page Make-up. —The rectangular form of the news¬ 
paper page is not the result of accident but is based upon the 
ancient Greek law of the golden oblong. This Greek law 
prescribes that in all art work the proportion shall be as three 
is to five. In the placing of anything within this rectangle, 
be it a medallion, a picture, an advertisement, or the reading 
matter and headlines of a newspaper, two laws operate, the 
law of balance and the law of contrast. 

In some types of make-up these laws are ignored. In others 
one of the laws or both are observed. There are five different 
kinds of front page make-ups: 

a. The helter-skelter. 

b. The dissymmetrical. 

c. The top of page balance. 

d. The perfectly balanced page. 

e. The page with contrast and balance. 

The make-ups referred to under a and b emphasize contrast. 
c and d stress the element of balance, e involves both con¬ 
trast and balance. 

1. Contrast . — Both the helter-skelter make-up and the dis¬ 
symmetrical make-up are without typographical symmetry. 
While the helter-skelter is accidentally so, the other is planned 


160 


NEWSPAPER MAKE-UP AND HEADLINES 


that way in order that the page may present an unconventional 
appearance. 

The helter-skelter make-up is seen in papers that pay no 
attention to the placing of heads. The front page is a confused 



Fig. 6.—An example of helter-skelter make-up. 


jumble of type sizes and families. The reader’s eye is wearied 
in the attempt to adjust itself to the kaleidoscopic chaos of the 
page. Such a make-up is to be condemned because it is tire- 


































MAKE-UP 


161 


some for tliq reader and 



difficult the task of 


perusing a newspaper. 


FIRST 

ACTION 


THE IONIA COUNTY NEWS 


CHRISTMAS 

NUMBER 




T***. 


A Newspepmr Dwoud S+Uty to Sarvke m the C ommunit y in Which it Oreutmtm 


Voinm* 3 


TWENTY-FOLR PACES 


Ionia, Michigan, TWsday, December 6, 1923 


THIS STORM IS 
NOTRESU! 
THEELEM 


Bauty bwwftrK* Company Bo- 
jpw Bta Leatd Battle In 
tfct, Court* 


LIBELOUS STORIES 

CIRCULATED. CLAIM 


Would Criflect Dama^t** To 
Reputation CauaeT by 
Rival Company 


mmm mtg m 

nTs 


PAGES 1 TO * 


TrL to Provide GREEN NAMES READY LETTER 

C—rfUIOM„ CHAIRMEN FOR 

t*eU U a. hero • ml rowrauafty - 
tns*. E.ery >o«o«»ns fa' 

»<, 01 ,. wi» no «ku dtottoctlco, mSt 

b. from « b*g of renJy by Our Ioho 

f G * r * r l. ** »*. Awte» 

U0«. Tbe org*8to»*lon mad# (tori 
^ * *» wedmrocay right 

tfc* American tagto* w«i »or* i. 
cawtaaxttaa Abe Welfare U*g» 
o|> tori*, of wrick Meyo* Free W 
Onm to rhairerarx 
Comreamfar Gfami Vauiev. tju 
«•’**•'* Uoyd T flnwh, prtoctpaJ of 
«b* Web etturol. as th* gatwrel «h*is- 

•®*» <*t »* CBawnoahy CtetiUnex ered 


com DRIVE 


' — ”-— - — * - ■ a M » m^r 

Gets Evidence in 

Big Damage Suit WRITER STILL 

IN CITY 


Escaped Convict 
Identified By An 
Old Schoolmate 


Bebia ie a Rlnmv «f John B«} 
M*n, at Grend Rapid*, heed of tb*j 
lUfleror TVUrtivo Agvocy Hut gato- 
n »1 ell of the (nformattoc UM «• e , 
bo.*l» tot to* tsSxJ,OW salt t»»tl toted 1 
*b the reset* Of Bsrr, reuoty tlaa 


NEW THEATER 


oorsbritte*. Tit* whole committee will 
it*** » meeting nni M«xta>' «( to* 
lUicoiy, 

ft l* plxoxed to bar* a progress tfi# 
Bight lml kto ChtWcpex Udtit * ml 


the g«t*, At Ixast * thobrmul young- 
ner<, ,im 1 perhaps wre, trill be rami 
f«t. Tb* tiotfny at Oubstnmj ceralr 
-rill be a feature. 


A «oit at xtarder for tK*^». e 
quints ot a ad (too- drilxn, «a* »t»ri- 
#d fn tb* rt trait toort tb rtie (OWl, at 
Sorry poTboradgy ot this »-ceii Tb* 

Michigan Mur'S*! Wlsdsonro, invar 
*oc* Company tit llsstlog* b, tb* plain- 
O/t asd Ur* Stew Gfetos* Wo rant* 
etonpa„> of Lapost i> <b* irftTKbuit. 

Tbio >cUI bo ae« it tba lisjfrsi oJxl 
meet uapomar ti«l <a«s t"tt in tko 
courts at >hrbS*»e. ecoor-fib* (h e 
(vurbbtr itf lea-tine *Uom«r» of the 
stair, AUereey <'h»ri« K Wart .>{ 

Qroibi «9pldv bbd AiKto*y SurtlU 
lleailit-xi of B*tt> Cr«*e w> wppt- 
wsnJbst the plaiHihJ. 

Tb* dt*J«oB«b It, llrta <*** «*.« 

Wed this wrek, A reprevontetlra ot 
tb* tbbi* Cnoatf !<*•*> -rao 8r»« lo 

cab for e copy a*d T*rt»l tb* facto 
an alfteod in the .loeunmat i« B,o mb. 

«r o{ this paper. 

The Hxllarea Doiertlvo eneno, of 
Groed Kapida arcorod tb» eflbfaribi, 

»bicb. lutwbcr » buMml or more, for 
tho pto-olifr* auoroojb. 

It ir ollNtfl that Ob o* Wor* tho 
Atoi Pap bf Jonuary. Ifttt. (b* sold 

dtf*»A»btb tbtowl lota a conspiracy 
to uijore the txoUbosa »o l rojwj'olkm 
of the ptalcbif by oUrHnjt fab*. *«ab- 
datou* aod deSaicatory btatomtets of 
* 0 ,’ oano*ndb)f pleintte »nd its Bnon 
dot asul barloea- xUodtb*, tbateby 
to lodoo* ptm-xvx hoWlbtr s-diou» (*■ 

stem* by tb* pUiaUT to lost oooAdcbc* _ . r , .. . 

^o^^ndbdHr^fo ^ *VW“ K ' « CdUcs' h»,v mailed 
| ‘I3xru'.0 in alimony fee*. Ttax hr- 

ISfi&lFSt ^ ‘ —^ ^ ^ f - 


CbrnrauaSy Ctetatme* tred 
oatnndtta*. Wnrbm* noth Cbatroma 
3ml» *jll h* & Baymtmd Dorip. pear 
edfuuoU, £>. O. M*liioe«r, *hs »IB 
•eouro the (re*, lobooard anjowo, who 
*fll acpocdn* tba Ughtins: *ru! dactwa- 
lfm>r. rood HtbxorU, »d» »1B loob afx 
ter th» coxtrlbutlbaa, Wllbao, 0. 

2SS • ^ * Vt *' Percy j»«l atort Sondap. December . 

seintxfr. - roxhi toduty #ffl ba»c »o i»(>ort*ftt 


Sundey. Deccmbm 9. Sot F« <w«ou* .eawt tbe state SAotoai RcHgiout Crank Reaorte To 

mi t,«mpoijfr» to r* ^*rted «a tb* JUAftaB, covrt* of New Meaoc* 

-- in yean and Mr. Hallo™* a cartel* 

ATTY. i. CLYDE WATT £• b » w **«- 

HEADS LOCAL FORCES. «•«»»«-'« be m**mb**d for bl* 

_ *« la-u* cool, m Decorab*. 

I»t«. «hee be »ucoe*d«l V, uceorOang 


■r« Cod'# nu dent .Hon (kora u. 
l*to e>o book to Hlc»Be«b. a. I vooid 
rathe* die than «pp but,’ .aid John, 
W. Hood, am toaoeed cenrkt two ti.e 

MlcWiron refotmatoo- «be .t. cabbed 
ot Bethany, a amen tawo la Wheel tee, 
w. V, Thfcf hi *h*t »*. <*>o(ad 
WhoWme abanetpar. 

Real ... aeetenoed from PUbt or 
Jely M, ISO. to Mrv. from a. 

I nmntbj to ft*, pat*# for tweeny. Re 
jempad from the Hodaon road camp 


father McCarthy 

LATEST RECIPlEFfrh 1 ”’ 2 * 

_ ' H * -«# IdentdSeH by an aid acbeol- 

Zxpeettd Thet Quota For (be <he ^ ««»**«* « “ t***** ”*** Br-lxrvtd Dei, berate Attemp* u'thTaeU^to^B^^ut ui 

I MB au&eftlbwj be* fnomi one nitf* near hi. little’ RofagWU* Strife 

— jldierk noubded tu.to ileeth. Ah iorae. ... 

Tb* HaoSe* Wamorial ramp*l|p.|< r ~ - . -v. 


IONIA; REPORT 


W a Butt.rf.rfd SmW5«| 
Cky Cut Be Made Good 
Show Town 


joram rorlance of fin* ynoj*. oheraa. 

jif b* had remalon) at the rood anrb: 


TO HAVE SEATING 

C APACIT Y OF 1000 

Plane of New Sirucium Not 
Given Out. BuiH m Bu»- 
Dirtfkt 


A cemmlttc* from the buiien' Mayor *ml W. Cm. ,ppefm.. 

raw «f the Amerkao t-dab »ill: ed by ih. Obit, aheirman, w W. Pat-1 
«or* >n conjoortiKD vrilh the *mw*l : i*t of Ujmjhv. baa (he looal tbalrmm 


appointed ond tbevorV t» atdb*- tor 

»ard. 

Tim Bardin* Mecoonkt auodallob 
io SocsmmUd owler the l»»o of Ohio 
„ ^ ‘™»rpofator,< ar« i*n>iy-au h> 

«oat* Clwa wbo efll .lutribeto ou<nf*r *bd »t |K e»*bt time con-1 


Jtiiute the norradaUon, 

Tiie arrocfatfoti wen b>o^rpar»t«d 
for ih* piupoee of errotlfiir a toemomd 
to Wam» Gnodllai lUrdln* -.imity 


ITt* tro* >*111 be Dahtod atertro* tb*| pc^icci of the Uoiio<i States 
ooclc b*fen> tihnrtma* «bd dwrfo* »h. tb* letters ot lonn-porotion *)**. oo- 
n«* Of Cbn-tnoo and Nca- Tcer'.-.. ; thorite to Bract *n 4 malotabv lb 
Al «*_ leeioh mcotrnx lert cdKbtipwpxtoolr el Morioo. Obi<c a bmanol 
. .enm 'VbeMia to |d»o* th* WOhdite «f; 

thb lit* PreeidCbt Harden* »c..l of 
Plercnee KBr.S Httnlhjir, (tin rtdno 


brocard Swaiwon »*.< ippoemod sen 
end Aelfonr bffleer of the post by 
Cepvmomior Gt«en Mattb*«$. Tho ftrrt 


«ma for eoDtidrahHor, V midltionnl:^ W hm po»M away : and 

yompencolric from lire (fO-oron-cct',. r, B W |„ p«J«l»oit>-, be deed, rift or 
•.IH be that of c*y<w ftmnwlt, aba parrbaro. tb* n*ceM*ry real e*ut* an 
k*x caremd ooareeae e~l i. m » dril- i ai ; kr, , 0 i tv ,^ 1 *. «,**, pioce. 

aate ccwblron »t pc*>ant 



Ttwt at* food re aw or to brimra 
• *e»WKf b* bmban herb io tb* 


Alimony Foes Total 
Over $13,000 During 
Pest Twelve Months 


poficip* *»d n> that other pofltOB# «Ko 
oMBbt tr«Je*. pollrio. iesaed by plain- 
Ulf eooid nefrrir, from iolB» so for 
lib* oeawnr. 

it if doimad Sh tba declfuvUori that 
th* defendant* no of nlmut the Are', 
dip of /anoar/, l«l, b*jr«i to injuf* 

the hoottxM* and reputation of plain. 
titf. An fbfonCttoo *a> racuied ot 
tbxt tfra« foppaeoittf in pul *J> r»>d t» 
th* iiartdor, but it » aiioced that it 

»«o drilbenitoty formedc-i to rvon 
forth*, domatfinjE rtroitj. 


tr^ oloriw *t that offiee ft rates* * 
ifteat dn>i of bookbvofdar f*r die 
amount, are on th* a*nr*«t. ateejui 
W to *3. 

Bucb prtemduf** an those bar 0 ceii*- 
ed mifob adcBiiocml emtk to the octonty j 
citoY* Utter U lia* hero Joat «i*ht; 
year* that tb* Ionia ronbiy office ho*. 
boeeti rolWiaif «ucb feej tor tba clr- j 


Anoaepraou. noit-f’.iaolk pepem ^ WiM b«e been mWod this 
are mekto* 0» rounds of the mb,!.- 1 "* 01 * 

tors ot lento. Not tody have JUv l*ai. Huron***, arotobosd iilrV' n^f^ ,^ 

' ^ “• » »««lo» «p*city of a 

K-IB be oroier tb* or.- 

:»d, comrmmlcalkom hut the Bev.jntoi, h.. bero'-,mbiKd’ 

® n McCarthy of «f. Betoi polk*. Hr ►a- cenria proibirr* and Michigan, *oit »Ko opatoiaa tb* Re. 
.end fowl oleurch, >?W ,o« a doye « tacudar- tin in! pent ^ ^ >roil) . “yXA^cn. 8 

it -room that room fuoitk os anti- : <J»ut 30 >w« old. i Tb. pies, .r, »,,♦ bring mo,!, and 

U ^n“* , J “r* £*£“'• ^ '?_? <* "~ 

<ac»ftoie. It is Mlgned thoi tb* petnoo ! ■ “i ^ 

The (tost copy of |fm ■•}<«» M*MK*" i . „ ' , . 

Imcdr*d by Kr. McCarthy had *VMy I Ro '* f ’ l5 ' from - 

Uo* In tba totue heavily ondataeofed ,i, 1 ouguet 3, IS S3, Ktr-s **» in B*ttl* Cratb tola week 
Tb* -riue* .a* »w«w,Uy toet d " “«* "*• *-i»od talked rito Hr buttorheU, m*.- 

tbg earn* on* mho foresrd»i toe ^ 0»» ^ tb* propeeed (dssx An to the 

pers to R*y tCnree and R*e. Grero. : toen* for th* *%or* \ p.uuto* of urn im» thaete*. they hove 

itt in very poorly mrittae, tveeelir.g the:i*o- bpcb »i.-b.>: mb a, yet" 

{tori that tb* ncolor is aot * mail edu- , 0 ** * !W«R»» Refottp- i lb**!*, to have » a- 

<«■« man, rooardin* to the Utoto»g» i u. '■*’“** 1,1 * ra»u **»>0 -»»ld osoan tool 
,, ,. . ;*ml the screed of th* pee. *' u^li uP ; ,0,Ui *ould *»* a >aw spsriosa ntroa- 

. A a t iL - - Ofatjoft by J. ClyJ* Walt end Mork :: :. wiO b* .-oral t« Michigan to finish »■«— -n,. _-,_u „r,,k,KI. a. 

ar^ park, fnrlu proper .ntprovement.Hnpp., 0 ^, primecuting oltocne, and **s> the p*p*ro W. i 22LsTVl£l ^TritoladW.oJS- 

ar.4 ImoutiecaHnn. , toor.d of km. cwniy at rb* tin^i»« Mdlb* hini bo fill hia boinr «d be! -- i,X **** ** J V * 1 *^ 

XilCl I «r^wV-^..ito . - . * « I ^ fft.NTft amttlfik AAwronftLaf^ft. .-.♦ . \A» . Unique Will and Deed B««to*Md bas bear, gi,ia* 


cl.. #fwioMii dOKin wn»cyt v . ; . T w * v ^ 

"** >r j ml to has broket, tike paroles, if kaoki 1 ^ 1 Al*»b>n,»« k, tb* state Dm a city 
" <* lln «*». Ho annuoKceroani has 

be*), mml* xn in the to-ation of tb* 
ocm -triator* It 1 * bellovml llml tt 
elil bo Is the henrt ->f too builoaia 

diairict. 

A ro|<reeasutive of |h* Ionia throaty 


fnho itaBaew; 


:■■■■ » y> :lnoio good «rvk* Io to« (tagt and in- 

Lojmj m Probate Court '.m™.* to brt«, tb* foura. Tb* urn 

WAppeoM :& Cbcuiift 9 ^ *** tU “ a ~ * ** 


To eedbir* U>k bom* of ike .. ^ __ ^ >su ;i t _____ __ 

Wsrton Gxorolio! BanBog, on Mourn ’ffronroymke th* vtoMnTirflirid^ro ’ ' Bw » cenroioakotiose of iM* 

Vernon ar*s«c Io Marlon and ‘»eh joltf.oegf for t»o or tbia- dayv it «o> that 1>« fore-ayd tbrog msam- 

otbto prepwty to lx .irorae-i nrowcary briiroc* br. hail tolkb and intorad him- • >«»Wv '« they can b* b-locl 

an -«* It -*» etodrou, tb* «m of to* /-tfoyarutcu io wtrrair to.vtog, mfll b. .bmro (mro. 

DiomsiHoe , 0,1 wioogtng. of thTtat*; t ’* ,lora ° *** io “*I stftor lea-ky or sendero t., get some of tb* - froaxslortefly x tpactal feelow of a 

proefdeot ,rf lb* VrutoJ Rtaiaa tr.tf be' “ ot)or 'r , ‘’i too c*>* a «*ek nr lmn onU CarboHc etenaa befer* fr. Me-■ g ronxt urtsu* Cftn* hax revaaiw f*> art* nf -xoikrtlle. 
pro«re*d In UTcrtbmxto memxrr and ’2 ** clw *' * «“'r~.G,e> frora < eriby *o,i ra .Uaewrsg. th* M*th-: Imalf In proheto count. Ir ku begn it ms. )*n recently that tb* Strand 

underitanSox and le mhtch ell people I < * , T , n ’J2 teefieiecd tb*y had al- odlsl ml Preebytaotoo mtslelnra of appeetod u> toe Qirsn tost*. tbaaUr, mas eaaesel at Unttoc by Mr 

■ « TnxrgoChe ! ^ kert Sn ° ,ir > u *** ***** X* ,r <o say: A min in ton form of . dead «u. fiiw *to* roeetoly an- 

r go (.koywo vet br ratyytog mltjy hlco n. tb* of » friem'l, attRu-m toward UWIAled in probote coutt lest August for : h**se*|l by bus that X new toeaber 

_ _ __ __ >“■** The thy** men *.ere e*ftbsbct»l Calhofle chureb. Orpha ’CMkeni at Twttero!, Loroets emobt be Msmteoitod *t JRIhI. He 

ehetr of .Ifrt wn a o y aie'l feacii^i. 7f }g , ” •***.. * ^ T * ”■ *» u,# So«« b*v. been of tb* optsfo* that j »>«*' *« n*«wl •> the admlnlr osroa and ,, interrateri In (BayWe* 

grrremrmnt mtth room erieilng uni-1 .”. A** U** 0*P«. ram, from th* Ru tCtekoioradth a«l anoexed. M*x **•]*£?*?• * f . 

eroxHy. ro Jt , ewo>pl*d tba J*bt*flw. Kj)(0 «u belk~*d Io b* tba: b “ n ' *** en February 32, 1*23. Rhoubl th* ground be broket, la 

The acotorol of moogy toodfrt to he'" f**" ^ ** «enrdi«« to tb* rirttoa »f the; A claoro I* th* '•*«• toe, » case. April it ly rxperiro tbat tke etne 

' U ”*• ffXtb. IW * ft'® ^et(Xi ' *'|W|i\im pam' 1 .) 


Of the tlidttd Stales 
>(itrotioa. 


iCosttoucsi on Pag* AJ.: 


■Ward «« released odd iv ao*- beck: 
;lo (cnia rosnty. 


cnivrourt o \ Guard Who Shot and BaAomo-. aoik to toir cox* ™ Memorial Windows 

Nearly Killed Autoist St^To Banned from Design ... 

.. »/ i.wi., a»nk‘«t":r:~s^r=i 


Gtxtoty Clerk DHIpy IscaOed on fori 
xl! Wad' of ibiorimtiibn, Jsft rrorivedi 
tl.r,ro»t, Ih* mail this *c*b a Ittto*' 

Fwi, toTwSleritT’eitoWd fspra ’f'W * «w« : *<?»**»* M»l DMcy to? 

pi$ beWorx , 'Xm^ J Ttbr boV his nu.r.ay er.i^betng: ~ f '--- W 

,-uch -tetaraent* *to yivor la the H f '" rd f J *• k "°^.. Tronmn fbitfe, th* Michigan X*: ir /» . , u » < tb* 

drdxrotion 'toot lofuro to* ^*,1 -rife rod her etaUr •«* tots* It to f wolol „ rs guard «h» toot 8er;oroin A-tOmer CeU 6 Months " 


Freed by Judge Hawley mysteri** in w««*m Mithwem dxriog 


; ing all the treuWe and xfdcb is Ike emuld be cbmpletol by early fell, 
{rearon for thr rofrteetieg t« et ?ol- . : » <♦ reldrot that George 8ha(fb*r. 

"Tbft deed is nxadutetl («: t*>***«t «»«>«*> of toe R**wt en-i 
:-tmrrom" »nd :hc „llc lo too protmny 'TendIy tbroters. mill bo teteleral a* 
j heroin Conner, mi >i:ofl not pox* durlog mona**< ef tb* r.em hoe** a- Mt. But 
tbe (lfetfier M tb* gwtto.r, hot «rtet*eM> {ft Wx aen-rrmtion eith an 


ralUtd* and roosdentinox 


detixfotioa 'tool Injure to* good 
oaoto, toe kulinex,' 'loading, credit 
and "mutation. *o<l ir. h» aaM bu»- 
ncrv. abJ (» .'ospbcted of being finan¬ 
cially Inexpdbsibf* end Dneefo ex a 


pay fur a phonagropb on toe inxull- 

omnt or e-betoer to* tsooey «4g Prang 
Sped for thb svppori of Urn ehddrro.* 


--- : ftrontor," :»« » 

brirb -ork oo to* o*m iUVeS- It j> xWrge-l by the portiee con-. ettkei. 

•l*e Methndist chureb to Orange Piaev- 'testlog touit th* docunux t uae not to* Bku* Mr. Boimrfirid (tarmk epere- 


contpdny to be tosunxl «tto, xed *f jr I U/iffc™ / 

rondacting ox imsiornt oifre*. *mi ft* j tvitp wettare League 

Fill Up Stockings and 

4 ry t \ U ‘* MU 9 * W,T "' "w MW l 

Christmas Baske ts »*ri*» lympitai »t g™ 


buningex xoSpected to he conducted by _ 
diihotieet and crinureal idtkorr unit 
ogentt «bn are grifiy nf toshoxeefc. 
imroeiroi aed crhnfbti ensduet In « 0 bt 
: >. (CopMoued Ob Pag* d) 


Superintendent Topver 
of Muskegon Schools 
to Speak to M.E.Men 


SctoteR, 2V. «f Stout,,b. when b* od*-, Fine of $500 for “hip, four roiiea south of lord*, me* : ixo; mill and teeu-oy.ent and tho: to* ^ 1 to*it*r<. f«m* h*< ba-i 

took biro for xu escap«< cnurict on • "'**'**> ™ Tuesday of this m»*b. .om» »«x o.a to her roxod odod *t »*“« «" «• gt<n«»i »«• 

tbe Ktglrt of Surdxr. Novenvber 11,: Bootlegging m Shire To* ( 21,000 Structure is tapidiy o«r- to. t,»e .,f roaldr.g col toe papers. odo,loistroti«m of Mr r*ha«n«' 

: »ex xdearod on o mrit of habeax eor- ___ tog coaildiiv, ____ tbrxtorgoero hero how noticed a 

: pu. by Judge RoyalA Hamdgy in dm ^ ^ lowtoJ The mo.rnd fo, tb* bnaUog plant i* *-«•<• ^ <*«« 

.etKcnunlxat Monday xfronrooo. co‘^r .1 o7.0^JC2^ : *« k *™' <» brioy bl . Saranac Business Men s „ Jrtnjte . W , lU rrgasdio, the 

‘uwTda'r mho Iks’ : (toohfWliox U-rs. me. so So^ndxy i ^ ^ VV7// Stage Monster f«J*« ^ *•«»*. th * 

eklUrt (».* .ko to Wtdsjti Ml.. ^ ^ ,, ^ n, pu, „j w ., * fact toxt ioma lx to h«v* a oe* ton* 

toormi tumpital at Grond Rapid* P«. l „ tVx ron^L To" yTr ix «♦"« ^re Imen ordered. The pbrotra- Banquet OU Monday ter rilh a -roii.ng cgjute-ty uf a to-om- 

: . ^m»^r «L,Tp.;’«« •« ««*««*j ~ , i^ ^ ^ ««*«* 

M**itberi of toe Welfare L-engoe,: ll.sve o*en»! to be^noro».-o<, ‘ Srw at |i*C. Tb* court reenbltbesiled The bueiekM men of So canon tt#; m 'he early »|irlog 

f}rv*y< tbRL (RD b'* (0 It : JJ&t Yhe^n^ «! P--SS. 

it * 

Chr.stnsan .tockings mill begin siioctiy.. ,^,. 0 ^ co ., x , torn Rulfd bed been 
Thor* mho desire „ help ft., toe stock. - gg* ,^^1. end 
Iw torn year can ol.tom there, mov kMt 1K> cK x,gr could h. piacrahagaird 
-tcreucei or r^ i 8 , 7 . urtU ® ' 

Mto-ke**". "Ill In, toe M ^ **** Sodoros.oV dr,tiu 

Tt!12m<n uT”' m , „y v Attorney Many Gw 

day toecrofier and M^W.JftrbwrRxw 



effc^w had do 17 AZ'* i andFriday Next Week 


achouk of _ . ........ 

•proter at tbr, Mathodlsi toeS',5 dxo* 
bxodtfrt iceal Tumidity ntifbb Tbp af¬ 
fair milt b* ton xreoad gul togrihcr 
of iWs aatsre tole xco.-an. It mdtl 
start proktptly at «d» o'clock 

le ssens oma of tor dty Hn»*nl ttv^l w W4 “ , . i 

Ucre^ra io thr prreKknt. HovAtotl art^m- Yn Ro1f*'.< m,f* asd iwto^ ereret 
OX Uibstmastw of tot “trod.? ft«. » *>» ««« roolC - A 

*7* 1 "* " * ? J~T ; bor of wrooiaror* wore preretit. 

vlro lo th* .cocoiDuoity erxtoU M*k*j _____ 

your Cferfriro** a llttk iw* Rmnoj , 

ton )«• by redpieg <*» a«io hdk* to Popular Belding Grtd 

he** brt enjuyeM* time. ! ' 

Work toi. ,««i wttt he tinker to 
to*t at pramoo> yror*. 


There wifi les two beskrtbail gamee 
: Inna next meek tbftt'will liur.eh the 


j rranx l«l oros ixu jomnrow* <*- ; . ... .. roroamlrm 

to* eld b on* urara khd i*H 


oft TfiorrJay night. t)*«»ftbcr 13, esJ 
tb* Ionia b;gh school teem piny# tom 
Ipram high school *w frvtey sight, i v 
rkoibro- id: 


C. J. »ru«, p»s(*r of tb# M*to»iict 
obwtL ie tb* toeebar of lk* groa*. 

Mrs Tower W * »pM|l*dId ap*«w 
He ftk* ov*rta»« (faring tba world mar 
bad * « Sae'ftron la faimp W oath * 
meetfikg »* tkbu :i . . ^ 

Fedlfwtog tog benqUM ft& talk on 
Tuerejey idght torn* »18 be » egryrte* 
for *«oupt* o( hour*. Thl* "111 put be 
di»ul|»<l urttiJ «t th* tba* It k sprung 

Badness Women to 
Htttm Unique Juvenile 
Christmas Gathering 

y -. - ' x 

TH t.rnle Bneloda* »ompb*« dub 
will hire » axloQ* Christm*x party on 
stru ifondiy evewg. It will b* a 
iaveotte offer. * tiftlg «heo all lb* 
nurrakpro ■*#» nltosd drteaed as 

toelr childhood dayg fo erjoy a hoKdxy 

P«rt3- „ 

THrc wift be f reel firepleoe, a (t»* 
Sant* Cicrua, specie! tftosie, gifts fag 
alt H wiH be elrietiy « -efag* reerto 
Th* gifts vlll bt rytorewi following 
th* party and euroed over to the wel¬ 
fare league far gfatog Chrixcrae* 
tower, Ms*. Ranate Alexander *^ to* 
Orpheus, the*l*r tx ekainoxh nf the 


Player Succumbs to 
Injuries of Practice 


Ronald Grange Elects 
Leaders for Another 
Season of Activities 


Io«*l gritflroo boy# are w-» log toe 
iota of a 8«Mleg piaye*, mho died 
T**»Uy. 

Urwefiyn Isui*. tfi. etdext mo of 
IH 8on*kI grmvj* (• wm>b •« kfre. t C Uak of Boidis,. «. 
yror* work The o«Ar» ef toe'b*^ m Thuwdxg aflerooou ot thl* 
treat year hay* ban, elected oral th* It *0 on* abort at rim reaolt 


tog I2fiin Infantry, requestro* ft bro 
lory of too company bee# to U> oaed 
. for p-bluiiy purpoxro 

■. At to* regular drill and mooting 

The fxotbaf* roaron of r«3 ru toM. * or °*» '***• 
ctnxtty 1* reereps by ooe depth. The 


ff, 126th Infantry is \ Suklilfo, compoxo 0» comituK**. ; . ., __ - . 

Requested by HdqsJ ^ *» vw- •'«-kvtfty world. * b-h, of tb* cum staged 

for. tore* mare and. ««UMd w bi*. ^ ,gg tc ..j, ^ ^ 9 . do<% : at to* armory *h< toe pbbte wlO be 

‘fttid frarterextec M.'fc Wea**r aft! «**«»>• b>««d. Bvery renr «b«* 
g* brosrixaster Following tow ban - hax b*w> a ton b>i*r*»t in tuuiacball 
nont, wWch will be screed. *H thnito l«in. but this >e« .. expeckd re 
speechpmking, an effort will W mud* eery**, ‘be merk. 

With X miontog mo In football, 
fan* at* vwring form*i'l to ih* same 
light mwxrd a neft.ree «f bftak«Wt 
The Careos City Alsmnl *ili balfl* 
ih* Infantry ot, Thoreday night. Th* 
noiirs-t xlU iw bailed ai 1-dt o rirek 


'for -hrre .rare and HtoWd ^ <** ►erkvtoy world. 

EWIf l d ,.? O , w. The xB.tr ..II steri «t 
:' ' ' -rre~- .....; fcsrtt yoxr of oervke Ust 3«pljro!b«X. 

<i*p(»b> Mllct of Creftpaoy H. 12Sto -- — ± 

Collection of Winter 


Tax WeU Under Way -wgftsiwn 

• , y, (Ion that «• xttmrol to tape* dpnng 

in Ctty and Country „mn«c month. 


T*e wga detaikei t* g*i th# fteceeew : , ?* . < ** t _*f roBwMpg State Officer to Aid 

information TV hlrtory wlti Ww»dt- "*°'r. oounty road 


ten her end torwxrrteS tetriare- ^ ’‘’T; h *« « «* 


orendfitg odkcr. 


&S. Workers in New 
Ionia County Program 


organ)mien I# pUbSlhg on larger *ad 
greater ft*ri*tri*a tar i» 2 A thirisg 
to* year 1*23, tb« prong* h»« rrowr, 
to V • »irobger and more helpful 
benefactor tft the rommuerty. 

Tbe' of#**** recently' elected were 
** *(d!*V»; t>«rg* Edward*, roaster; 
Burtoft Cartridge, uy»re**r; Mr*. Rib* 
PartJhlgr. legtwr; Johfi 8 Wnfato. 
«l«w«rdi Uiiir Redd; aaetatenl ktew- 
xrd; Me*.. Myrtle ttrilxorq chaplain; 
fJortto <X I*ue, treasurer; A. B. Stogt, 
*fter*tery;.ltobr-rt Ryan*, gale I,roper,' 
Miss ORv* 


| of urfurito rroeKed abrrot * week ege 
: »hd» he eras eogoged th proette* 

Me tuffered * broken tfareMer. 01* 
conditio, grew aertoos lact flood»y 
when it «a* dkeoweeid h* eroe toffar 
tog from tong ooftgeetiotv. Ho wax 
«t«si treatment for poramonl*. <n* 
W* cofldillon kcp> oa getttog mate 
crltkal uetd droto. 

He wax * studmt of tog high ecbrml 
ami took *n interest to all to* activi¬ 
ties. U* w» a 11 »* Wire and ecttoe 
in nstoy xt*aoi«*tfono 
Tb* fuberol W*» field from tiro lei* 


Mr*. Ottle tore*. Craw*; . 

. Orbror, ftnaorta; M 1*0 Otulee Wano«r, j texidenee •» Briittng m Tboroloy at- 

twnsdttoe- It will ukepteo* *1 to* »Vt» y Mi«a H»*l Brooks, lady urid-jaraeon. Broad os tog rooriroc, jty* 
K oT P. beB. erd * toward . IbcsdfioiS add Lister, sttrvli,. 


rmiurvAd <*BAt 

MtR WtU OKGIN 

8VMDAT. CntC. t TH 

Sonday. Dee*tnb«r $tb. Vs 
been serorot a* tb* dey when a 
cut* vide effort writ b* arado 
to tell attention to to* **e*»- 
«>y nt eeeryoft* eidtog in th* 
work at driving *of lubarertori*. 
s. Chrlatmoe eexlx an* os gate, 
asd rontrtbutiatti wilt be redeSv- 
pi fo r tbie inoet socra-ary work, 
ft (a aarnesriy hnpsd that foxib 
yriR do her part, 

P&SD W, CRKEH, 

, , Mayw, 


r 


The extends* board of the lord* 


office at ton city treasurer, Jorepfi 

(I* ftoolft 

, The tax this year i* bring reive,l 
on tb# bad. iff (2S.S4 per tiwuratul 
•atofttian. this thctudlng th* ux rote I County fii edey School axxooigtlon etui 
for xUlrt roeoly *nd wtoeol parporow j d# prod,tent* ef to* fire dixtrlcte to 
Plots ftecembor 1 lo fere any 10, * toe reoaiy add be present el » oweti 
, charge ef on* per cent l* roe,to for (up cedwt for Pridav monrtog. Deoem- 
icndgctloo. Between January 10 *oU ber »A 


March 1, four trot cent lx added Hxrob 
: l. enactor the time when tiro Uk tol- 
Iteetton to ibnie county eeftee* and tb* 


. .... Bna.'/rt the dlsetculon todectira op<ra 

; buracx ero more.! u toe county treax- « (iregrup »f MUM tetigtoog wotk 

ittt# frt ndtoetton. , to to* potmly, ' i ■ < 

! The arturi woek of eofiectiog the: J, H Ingalla. loneleg. execwtfli 
Ju-Mder to* le tbe towncblpe ia order ixeeiKtary ef the Michigan State Suo- 
; "Wy. Th* trwe*orer» have all pro- , -toy flehooi eaoorieMon, will be the, 
: pored theoRcelve* far the getbarisg of apeaJcer. He aid lead to the gtororol 1 
th* fond* for the couoty. dtxcamor. 

: Th* tox for tbe city of (onto tbie' The Bex. Ha Bader, poetor of th* 
iff*r k tw.dCd tor Mate, twenty, ooxo-: Hreonc C*ft*ro»«iox*l obusch, re toe 
iy nuul end »7.B#o for echoolx ’president of tb* orgardtatim,. 


Quarterly Conference 
of Evangelical Church 
Saturday and Sunday 

The quarter!> -oafeneoe* af tb# 
SvengeWcoJ rhsrch oeesr* thl* woel 
— ^ ^ orn, TVs* trill be » eperiel proaridog 

TV getnedog . 9 Uke ri«* « tP. rt ,|«, toureh on Saturday 

(toptltt ehonh to look, end vnll V ■ ni^, *1 Ttod o'clock with tbe (prer 


teriy meeting dtreody fbllrredxg. 

The preriding ridra <d tori dtowlrt. 
the Mrv M. t Vorifok. tf Orond Rgp- 
IJs. Mil he tb* cpcettM- at A* tw» 

ririito OO fluodey. Be rtH apeak 
to to* morning arei to Hi« mentog. 

PUni art bribg Merit V,' Mr*. Morg- 
#otK*lor for tbe Chrlecmiu cxnteta to 
V gtiree at iV chureb on Monday 
«r--ii, I Vne vs b er fid. the night before 
ChtottU. 


Fig. 7.—A perfectly balanced front page. 

Realizing that the majority of newspapers base their 
make-up largely on balance, some publishers have tried to 













































































































162 


NEWSPAPER MAKE-UP AND HEADLINES 


make their papers distinctive by ignoring balance. The 
result is the purposely dissymmetrical page. This type of 
make-up may be effective or it may defeat its own ends by 


WRATHER 

rtit Ml 

feb >«-M *«> Wi*t earth- 


THE CAPITAL TIMES 

Official Paper Of The State Of Wig-con afu 


vol. u. no. m 


MAIHSON, W1S„ THURS&AY, JUNE 7. 1923 


FOURTEEN PAGES 


PRICE THREE CENTS 



louse Votes To Follow 
N. T. In Killing: State 
Enforcement Act 


Koll Call on the 1 ucker Dill 
Repealing State Enforcement 

For mirroKs<a»t—Barker. Rerkcc. Reversdorf, Buss*. 
<.UO'*a>. lliKfittKKr, ObncAo, Bher, Eir.vehti*, fSlenhccker, 
Elmer, Engel, f eed rich. G»*»p*r, G»«CT, Hefty. HiAmgo. 
Holly, Karohe. Klomcr, Killian. Koch. toffry, lajxtokl, Mirk. 
Mgggtre, A. M. Hitler. Abad, Noikokto. S*1o. Oliver. Olden, 
On. FHrrrm, Petrwn, Piibiko-Aki, PreMott. l(»hr, Ruff, 
tng, Sxchljen. £rbrb»i|£ -Slaffel, Yfmtmrraax, Tucker, Weber. 
Waller. ZUrntr, '/(Mow—18. 

Against ernp-rwsnjcM—Aflrn. Ankcraw, Btorohwg. 
CaMw*:), Cosbrnun, Oett<n«Kr, T»xbl. Dopp. FrceholT, Good¬ 
man. Gmadior. Grimofnd, II jvwson, C. K. Hinson, J, C. 
Hojivmv, llioklcy, HuUhie'n. A. C. Johnoon. E, H. Johnson, 
Jnocs, Jim;. Romper. I.awtua. tithe, Motheson. Millar, 
Mowgley. W, <;. Ncham. i'ettier. Perry, Price, Situges, ii. W. 
Schmidt. Ucurtv Rekmidl. Sbrorec. Slack. A. E. Smith. Spoor, 
.wummwvUl*. Tnffley, Vincent, Welch, Whelan—43, 

A Win—t.nho. Koenigs W, f. Miller. Mixter. Gecrrge 
Nelson. Sailer, Boyce, K, t . Smith, Wonlen—9. 


V, W, Soph Anil High 
School Student Held Up 
On- W. Oavtaa St. 

tebtle^ pblice »r« ^ci-xjk-xR ^ib> 

iaW-e tr-yA' tourf-U iho-.ew 
,pct«SeU :t. S»*>v«, M!»e Che*- 
r.M< Koeehtr, 81* V», «*««< «•>> 




x Pre-ndcnt And Cash¬ 
ier Give Selves Up; 
Await Hparinit 

^ >1 lx The l.iolal Item) 
ASKS* - Le«*r A. vl>rk 
J. He»lil Pxy',\ vise. pnMcu 
axac-Mr, ceapccthetr, «1 The 




sia.tr woN-Ti-oSa’ 


Lindahl Resolution Praises 
Sn ith for Killing Dry Law 

The resolution introduced to the house today by Ae- 
sMBblymoo l.ttftxhl nnd later »ilbii™*<v follows: 

“Whereas the Mgoing of ilie, Mullen Gage art repraler 
by the (.'«««« of the stale of Sew York, has placed the 
Empire $ui* of our In ion in icudenhip of a movement fur 
ike return lo the toneiilutKci M oor fxiher., and reroide.1 
IU righto oo u oUle m refueiriR to rehrxfoish its oovoreignty 
to x ceolrolired guceromenl Ml Waxhlngton, and. 

"W'h*reae New Yorfc has thus ttred the opi-omg gtm 1 or 
* sane nod honest ioierprrtatom of the Eighteenth Amend¬ 
ment to oar Constiltttion, therefore, be it 

"HeMdcer- thot tbe cjotrtKkiv of tfc* state of Wlocoosin. 
dime htreJvy ea&tt^A Governor Ai &sict>y W. KSfw^ic ,c 
hie thoruoghty patriotic sod manly ncilxo. koi! lie ii forth** 
“Resolved thru a mpy of this resolution dotty sliesied 
l»y the pci-siding officer and chief clerk of the assembly, bo 
forwarder! to Governor Al Smith of -New York,'' 


yVfct-A g-t'.tNWNGb 


^ty rttoslnehsc 


Hardly Able to Walkl 

r ” rrl'HsSs;S on floor of the Assembly - 


A«wniW>uina Ptltier 
Makes Charge I luring 
TtM-ker BQ1 DehaU 


M-Kbo* 


tbs 


Today 

Pm>jtu», H«rby Wtaacy 

The Jsx«sfa Arp Back 
Power Wheel Mierohes 
Ijtbbr Kills Thought 

p—f ix, £ 

1 kcglwxoico jKtcotelr. getting 

^rs'iH"’’ mSbtp 


W?*i dhk'rs' 


Assembly Votes For Dry L aw R epeal 

Shots Fired by Bandit in Porch Holdup Here Measure 

YouthAndjcj ar k > Pugh Surrender to Police By 48-43 


£ Girl Foil, 


•ttS'fc'.sbS.v'S 'Mail Tllllir l In R ace for Moose Qu een ||LanCaStCr 

Officials 
Are Held 


wrnuwhws awof.un«.vf 
Asreabtyxule SilBMc t.imlefct 
srtber ef.ik* rc*e:eiioi\ pcolt:bg 
tluremer VI W-oub «f N*» Verb 
for hA *«l«o fh xigoteg rbe biif 
rrproiiog the fttutbevGsgs vro- 
hiiikoi eefursaxoi «<t, vah.. 
Ores 1*0, oicooure j«t before 
WooreiO'M ef (be W keveo 
r mmo lor^bb'eciloo, KbS* {5! 
lovof tabic* oT ao aru m yt r* 
ml l.soKofUlc cocoOilcuttoo lor 


;I,f liTeMing al Carnival h Fake; ;r*V t.a|Dr. Prince to Kronsha-i,: Is 
Licences Have Been Issued; j^HV^^VLcayo State’s Seen In Dahl 
Principals Are With CornhW jggffegff^rj S|,i,rl« School Bill Maneuver 
Shoot Cottpiej c ^ n gg* A ^»' 


1 , 'TJiV T ‘» Ar - 




Fig. 8.—Studied efforts to avoid balance. 

overdisplay, depending on the way it is handled. It should 
not be thought that it is an easy matter to make up an unsym- 
metrical page; as a matter of fact it is more difficult to produce 






























































MAKE-UP 163 

this type of page than one that is perfectly balanced. The 
Capital Times, of Madison, Wis., reproduced in Fig. 8 is a 


nn wstzBSB. 




. **» «*d lfi*4>-. 

fi*X®«U0 pr®®XW® -i>vK 

«o> Xxtueit**. «h«l 
MbcS»xt lx>xc®rxtw« i® . snonty-lour 
„ mum m (.****»,,... 



JOURNAL-NEWS K 2 S 

mMV) Tdft nttVltTM UMroA.Mwaivm * ..so. . __ __ 


KCMBRK HIM ASaoCUTBP PBXffl. tM 0HZATKH7 KEWSOATTJBBINO GftHAMUiATtOM M XBS WOSLO 


ffie vnngt dxlt; 
olfcuUUon of Tto 
JoumaJ-Now* tot tb« week. 


VOJU M-~X 0. 75, 


SIXTEEN PAGES 


ITHACA, N, Y. t FRIDAY BVBHINO, SEPTEMBER 28, 1923. 


PRICE THREE CENTS 


Judge Charges Jury- 

In Ward Case; Defense 
Claims Unfairness 


Whlia Ui»*. V v. aejrt. 5» —ay 
A**o0i«tcd n.w.1—Tbx «.« xjittort 
tf'fitt** *. Ward, ehort*<j Wlb U1C 

tb* jilt W4*> slwttly vttM n; 2 i) v 
*LP.*iSHul®rd lira*. 

d»*fa±* site ji»by *o tired. tta OfipaP- 
ta* «ttof*®r. x wurbal tiff 

wtth aifflo «.|w to *koM abate* 
U ttttlWy »*otjM«o» oxrtytloo. 

Aldas, K. EtepIiSatl, «r th® d®f*b*a 
*t«. ISO* rfi-ofittoe to tb* eotiX® 
«uir*lf <* to* «oacl..:o)Ur*c**uit* tt 


s> veiifxtt itoutijo 

Wko* J1 


drava mi PimlKi potoi* that wan 

taou *oi«*riy tovorxotx (8 to® 
dHToHW. 

Ttafh-'e W*gn®r ntotad tbxt tf («• 
tad fx«c«( b» uo( (tone 

no in>rtx>jxty. 

Tta 3u®or* deckled. *ffxr tottHox 
(OHi» fur n»B, to h*v® iStah tw 
lortf tbKj bxfsul Hurt® dellberxttPM 
xo* th>-y rrow-j to® «fr»»t i 0 » 0 p(®i 
Ondxe Ik® xurveAUxc® of <h* abaci* 
' r H»o ouort ®wxv®n®d xod helper 

Jteltai pUta-d x Mn«t at 

Mtec If'-" ** <•*** •«“) <*<*«> lo 
*«*$’ Mb' '«•*««< tl*« JXOlrt p«Q* WM 
sORCtoMiS cif torx»*:tSr.®. PkBv (brc® 
tourllu 0 ( Ik® nlomlnlos ooxlfrij xpxx- 
ittbf* y»» worAPo, roAoy of ttuio 
ted«n tho iblbioBSlit® WK*teta*u.r 
.flllxtbt®. 

Htx ilex ktaorSad ®*d » look of 
W«tc»' In klc ®**>, Wkrd mt st7»l*tn 
to his «UUr *»®« iiMUco W*«axf b»- 
tsi ilr *» xef«i>p»«t®<t Ic tb« COUH 
f»«a br fct« ®-tt® »ttd Mx fctotbw, 
JUitfc 0. W«rd. bad ikb » *!!o 
The J05U«'« «!»tf ><Wr® rUlf ottt 
t« * ba«t>«l tout room «* ho lioprw*- 
«d m>«o. tb» iahr«>*D to® wrio<i«a«05 

el <h«(f ta»S, 

■‘ta e®W ertalab! «»» U>» liW u 

»»b,0X of lb* OefrtxUot,- fc« XX M 
“»9d saiof tb* U» k» l« BoS ebii««<S 

to NOW bis !JK*N*N* •’ 

I “Tb* iuw mu*! b» xbilxhM bohoai 
«T hoBbt.”’ t>b «(J6®4. “It out Jaw 
j h»< « sbBbt !i a 35t be «ah«4Uv5i*l 

*ad &M * t«th*« itoio ooto* ®a«'« 
0»t» Jt« sia»t b® *bto to otbiBIs It 
to hi* follow larot*. bod it amol »»« 
tit t»»t of mtea.f 

_ » , ,, , "WWJ* >«n f«t oatd sux bo 

Cobftms *t WiwUngtoo ToW f prow® b*r«M » doubt. b®ut®r.- bo 
>rw ‘.t ,,«, 1 •*)<*. lb* burdoa or Uv« p*oou i® 

Tnt >*mia*Uot> uiftbtoc W. p ,®, ( t h« *«IH boyoed u>r doabt— 

Whitt Houae” Wottld b» Hana-' ^ 

foaokoto *8iit. you taait do n>or 
be ®s»ortc<t. "y«o reaot < 1 ®- 
tormiao wJwot U lb» ualh, Ttveet i» 
Bo totdofl rut*." 

Jaslo* Wxoaer «aHb*4 toxdlr.e 


Wbex JtolM* w:®*arcr 

Oft** to Mt awo , 

4o**tt ®t too t* OBMtfti MdtBMt* fOh 


bMoSU tbarxi* toot ton OBtoiue bod 
tsodb btd oboat b»it ot titb 10 r*- 
<»»»« Ibill lb* WOtBbtttortt hot »*do 
bft. Ca»ab«i uuntl too court 
bad ftMrtd (it » n» e to tto> totoatb- 

o«t boto to c«*dlB* ib® ib« to <tto »l> 

WR»*rr a< tot »rtdbnto. 

■ hb. €*»ab»» wttnod to»t to* 
)a dttokii «>« iMfi Mii too *r 1 > 
dfiitk. had br*u*tit oat ooloi* i»»oc- 
»V« ta to* ptoMoutlon tod tad ool 


KEEP RACE OPEN 
SOMEREPUBUCAN 


ivik.T- Otk tr CondKlnlfS Wilt 
Ob Cwlliigd. 


Ur tJAVio uttritRtOs 

bmU t*u. 

t-mru <* r*. nun *v*4i.x«u. 
W*abta*ioa. S*pv £S—ftopaWi*®" 
lextorx (covptd to(ctfctr to *W 1 i« 
»kovb u to* "nys OK® noon® i®k»- 
»!«♦*•' «rt rewttaa ket* i® oiocxco 
hlan* for lb* ewaclo* ot it* Rt- 
patlicab Mffy Jr. <h« toitbcoaiioe 
aceri<l*«ati cai»»ti«B- 
Sdhdiiy tolJibJ paw « oat iftpji«**d 


« Fr«t*ht Cto» Wdt.lV 


'toon P*dAc Tradta 
In S*. vrr Windxlorra 


Klbrftolt. S*t>. Itojd. »o—M kx,. 
MM MOtto tadhtot toto wont Mom 
tdf too track* ot to* Colon Factor 

JUHrood ntxr rto* Btu». W,an>- 

lH«. Xixmi iw rottr* «*« ot hor*. 

b r a btta «»oR *e«t*«tajr •<»<- 

ROC®. toKonltog lo Mioa«*r tat*. 
r o« a * w« rotocbiK* her* The 

tottoMtoen aecanad to ltd** HoilM® 

K» Bextrurtloe 10 «® tail**, ax 

to* town ot tan* Wad t» mtn t» 
bar* Noaped dunac* tod oaoa of 
to* irate «t*to <n toe (r*i«hit wto 


Ne*rro Held in Stokes 
Case Tries to Leap 
From Chicago Jail 

Cbleaao. «*si. U — tttib»tt !.♦*. 
B**to, torm*r o«j>«<,r abttffl, oc* ot 
iht >itoM*05 dOMtioatd by th« 
f»U‘« *(ltt««y to tut int*iit(t;)on 
ol cltortM by Mr*. Hr. » D. Siokts 

tool k*f korliond. to* acnltb.v ,N«« 

York botti oR-ott, bad eootolrtd ;o 

<«fu»* b*t ropuiatk®, xUa-oflort In 
iowp (ros» • wlaiow lo tb« cownr 
bbiidio* t*tfy today. Be wx< 
rxo*b> n b® ihrra- <mv> foot OT*r lb* 
•m. ftr® *l«r:** trow tb* *ir*tf». »oi 
»** i*bra to l*ii. 

hot, b *4 bxfo eocvtro»t*a » »bort 
i no* b*for« V b. * rtc**. > 1 ®*®* 
»bi< aalo lhal C«* xod xcvkW pi»k 
oJJracd blxj U.»«« and *« *llb|i:®r.,l 
M* * d*y tar Itor* **®ot lb 
Tor* II br woRt® m*Jc* an *ffldxvli 

xod Ixxltty be know .Mr*, Stebxc kxx 
to loxur.® ot x r.otocloua cf«b. »c- 
tonlloj In Ch«l*» Wb*tloo. axslx- 
tant ttau * tuontr. ftm fc« »b! 
Ln* look * blctoro of Mr, bod Mrc 
Wall*®* Tylor, n«tro®x. f»rto®rtf 
rorto®rl«t »llb tb* «b»l«. toil *«er 
uistc'.ilng a oi Ibx wnoito't p:®:nr®. 
Impend ok I. a Ub*o®» of Mm 
Slab**, Hi* protorolar 

Rlcbxrd Wosthioolw. ttt4T,> aJlnriRT 
tor Sake*, »ok M6>» Phillio* war® 
<|oraitlo:i«<l bednr® ib* praiwt larr 
y®*t«<t*>-. Lwitii nod c»i®xrarec 
ax Id to kayo baxo wfltton by- \V»xt- 
brnok* In xUorH«yj fyt Mrc, Stoke®. 
<.ffr.rlo* to x*U toil lo her. xccscdloR 


SO to 70 Die When Train Plunges 

Into Creek Near Casper, Wyoming 
Fol low ing Collapse of Bridge 


Defies Governor 



Itapr rxonlai l.a ‘.V. IJ. V® Her.. 
.-hxtcioxo of «>h.l*lK®«o xlolc 1®xUI,K 
III* [oreRillIc® rrhl.li pnrtnoxd 
lb®,*®® ®«®m»t Wall o.l 

*tv» t»*ocd a cxll (or • »i*<i*l u%. 
®K® of tbo ll'-ox® to ®antiart twin 
protor/Roc®. able* e*cb®rto*. WxilOO 
•xj®. o.Hibl b® (ok-mooiumiox®! ao.l 
ba« rrteui lo p;r»ll liw- lew 
oiidt®** i« wort «a<trriHr*xt ot ®.n®. 


l»l« bbtoli* b ta®r rWBUto® btlor® ooo«. to Ik® pctwooxlor, »*r* rtxd 


Stock Exchange Firm 
Fails For $2,000,000 


Change in Foreign 
Policy Gives German 
Chancellor Worry 


DEATH 0FR1CH 
SOCIETY WOMAN 
TOBEPROBED 

W«rttl»«t*r Coiaify Offkldls 
Itefin ItHMtlCRftan—Autopsy 
F«fortn*tI in Effort to Dt«. 
Cd**r I'oiaon Trade#—Wicrc- 
*bo*ts of Hub band l'njfno%n. 


Ry®. y V Sxp( ib-Tb# 4t«tb ht 
Mix Clio lit* wv.btc V®» York okJ 
Fbilirtclpftbc K.K'leir »nnuo. RhUb It 


Raging Flood Waters Make 
Rescue Almost Impossible 
—Many Bodies Believed 
Swept Away—Five Cars 
and Locomotive in River 


fTxxprr, Wtdto'PX. Stab a-- i«y 

Ibx. ^jxoclstoil ftmi --M loot:.- 1) 

Verxhtit B1* b®ll*t«d to' bat® lb*’, 
ibxir 6 vm. *od toot® ibxa xtioto of 
. , v . , . - .. iilbofs Kotferod tb)«b5«, ebtu* ot 

aax toorw .1 u»l KidbJ tab «rtwatd lb® tb-iin kirtow. whin ehltx«o, blitttos. 

lea usd Ouio/y taxieoKOf ttxla Xo. 
5A pb,«R«I thfoio* » It 

ryUxs tan ®I let* lutt B!<bt 

b»o Cpl* 


wiyplthm* nt «®r.-.«i Wfiichc®:*. 
Ch0r.lt iiROIalx. *111 tw (borooably U»- 
»»su*®!*>l io an ®il®M le iHxiour to® 

®ao*>, ih» iM<b t m»i®« mW ntivy. 

Mo. W*N<wM 10 tar* taw; 

1» b«r o«» rlfibt, iiix-1 on Tuox.UV 
ntobl lo til® txiKbioab}* VTM!tb««.yt- 
Blhfont* C>'.co: ty « ¥ b *tt«r in illnta* 
C< ihf.x, *•«.« M®. WIlRam i. Mxyoi. 
her pbyxlcUn ilcollox* «> I*m« 1 <t«IS 
CbtttSoaie on Hi® *r«or.<| tbo! iltoln 
ffitbtood i«<t*lR litnemi wyitarl'nj* 
<lftTiio>l*Pi-c® Oonoly xoihofliux ta 

corox loipripbxrf »1iH aridoocx -Jity 
tui |«Kolr.; lo (be concloxlr.o :4jt Xt». 

Wcnb rolyh! ic«>* t*.o itardirtd. 

Uxvprxl «ton»x« obi, ^xr. x®ue Mrx 
Wxbb nl to® r.mi ot her at/.Vr, j®ic.-,oil- 
»tbnt x* x*K-n®r ta p«ff«nata. bttdi- 
ool coipiru njoil® x®. in»ia!r.aib>n fa 
rflxtovor It xoy I®IUi pol»o* vet* to 
to® loxiy, Ti:* ttxou prrtxb^ win 
*« ta br.0»n tf.wil loEcrrocr. 

Mr- «-*bb, *bo »a» viifc bi® Kilo 
tatovta tar Ittal*#, eaUi sot b* l.Kiiij 
tap I K. 'Er lb® AMMPtoM IN l:n bant®, bi* n*c* « Six clou 


1V<5»> — CtaK*«llor 
<b« roftotart <•( b'e 
xoH*®m®K IcxOcy -wkt Ibt Hx.xrUn 
ottoxluKv to:-n >x to *h®i ike {mined:- 
xle lulo.x bnld> in xlfK® f)]f III® go»- 
•l)iw®i!l *iik ixapRct lu 11ic liOtmhd- 
liit n»» xdjxwwrat k! It* f«r*lp* r *• 
Uiloax 

WUk Adolph Hfutr txA b!« “*’♦ 1 - 
01 *!.'' roUxalftf tatxJato tor ita or- 
t-.tbt. <*»■> turfla *or®.'**®"-. :• **<t» 


_ _ K*» York, St*pt F®hor® «( Ibr. i<*K<Jln« xod lb»> to xlleropt will ta 

ln tati«47aVb.~ta!*«*rM r.-ur® Swok Ktata.®*® boot* ct »xd* w ctoMxi tb®«, 

tlcaltt cttoltaix bai lo order to «i*« Snbon.it 5*xuh®H tod <iKoip*®y *o*[ Tb® droi >®»* ita «4®nxd I*.-jcoi - --- 

Ita tafl, » loam onto to co to® day tb. exonoAco-i Iroto <ta WWttoM *f to. «- ,l« vbxltar to lb* J.m*» Itaxtac. To* tad that tb. S»y*r«o’.Hlb<*itt*«, <« 
RtpabllCBb Uttowtt fpA**A<tO*: ■****» ildaiaOroln*. |Eomrony, Ibc uv.-X >1 wbli* x®* x»l- aaUBbotxuoa ®rHA lb® ooptouador U 

rhea®®, ih« ctadlcUt* tor tta pr**l- : T f® ®* *'• ta*** 5 * fanimated.' ta,*d xo t ilroo* brook nl 11 pond*: tb® foilrtoi tr-mpc, *-*11 m *uix to tap. 

rtxp-j. . ; OR JWIf It. ml. 

Wtttirt of (t5RCORUftt Aft btttd■; ^af 0 ^?! Mb' 

»'Ufi rdhlioKc® In Ib» lllocld i«Kl«bib- h 

ol to® Cftoltdta PM,pi* to Mu tb. $?'k£ Ua * B Gr » iwa kBi yr * M '* n 


Sircew.Mto xoil !«tord bad bus |®fi ». a*> < 1 1 ita®* 
talc not '*<«• 1*1® blxm rtandtot bit wtai+tbinito. 

Mr. *nd Mr* tv*bii vor* m*®ji»i 
Kooibitai t lo.i and Vine® bxv* ll.rd 
la talil*. country well® arol t«>nci*. 
btr* W«hk» t>rival® fmiuna. ciilo-.o: 
*d at *},hU.lx>0 l» $l;«JX',eOll. wax lx*«x- 
If la reid cttolx It *ox *»id ebuoge® 
1 b l.xc nlll hod Ureu looof* toil prior 
to tab drofn 

CcrwM ftlntr* f raid 


oro it®yx W»*tn* 0 ) Ct to!* i troi lb® xltoxilmv ik®®K Tb® soxor*® 


r«* ***t 0 M «oy mb*r oBoixnlxt* 


| »B» orjdhltod o» Jctf it. »». » l»( to too bi*i__ __ _ 

: «Hltpo«d Of WltlUtb B. duaonda. Tito Imar »i« du® to IbB lotcta t®utb*;»«to; r»|H»rla tkl* momloip la lioxtcd 

ncoxoixttxtoil by '.ta «*ll!t>* of loxoxitbM r.orvl cnoailliro, provaltOd la 
ndxtoM ~bxt to® nock k*» p3»l**'J Mua'.fh. Tovcohor*, A Herd: or* ond 
ax otdIBtttai. _ coker polo l* )n Uxoxcloa lx.tt-vcy 


MeUBby. 

T ti fr C *5*3** rfk>M«o\?xTJ‘X« 

«V» bo! 00 oat cd to-x 1 , 0 . 


publkab N®:iouol Caoitoltto® Hat b* 
b®IK>y®» It X o;:«>k* to h»»® to® 
prc®*n oilo.lol.fmlon c®a»txc to*. 
hiUl.TicoIx for iUl«**l« *i fbl® cu*x 
of tb® procrcdla*, ®xd .pirn Ike h®.- 
juorrbio (bxt H l) oxclltlr®! Jnc x«y- 
on® ®tx® In ornooncx a cewdklxir 
R I® > txcl *k®i 111 ® wnelil-t.® exadf. 
ifTOMlXO,* 1 * oyroed Pxp® > 

Grand Jury Fails 
To Consider Action 
In Cromwell Probe 


OKliOCvX 

: loxp’.tottor p*lltlpb tb fceokruofey^ 
«» «ad leicr. »*tJrK*<lo* flxbltUW 
•x H. 0 B 1 .. 10 *, i,oA e>M« ot Itm.O*®. 
i®m** a ffbcthalrt wax uppotoimj r»- 
®»*®f Hoilor bond «» IVS 'VBO 

iKclo.tat tn <h* ®rxct® xre xbOBI 
jr<lB;phO '•will nt .rrordfrx -o-llli x 
lisrcly nbrnlnal nixrk®: *»Wt, fnakto* 
tbr tolxl «xi«l* tb»t ib*. b* foxIlMd 
ub ®I prbeont xbool l!.4*b.<*) Tb* 
prttllnn Mute® ih»b tb® Srsr b** * 
lory® Dumber ot ocvouol® da® It oot- 


ShalterB Record 

In Air Race Trial 


Vito Yn®V, Sft®. 3* — Tbp gcoxa: 

Jory to.-t«y xaitd io find "o indict-< 

mxflla In COBbOCttofl erlth tk® ®«®rB<* I ... 

oixd® by Soyptobr E VtoiDK.'ll. j.rcol. ■ R< (null, tapi J4.— Tb® flnt teat 
rtont of tb* J*>« Torb Stock Kx ' *>/ *o oroiy c xtcwi! to tbx Intorn®. 
toxn*®. that h® Med ta»n axpro.fbod 'tanxl Mr rxo®> bre* next ««rl xbxt- 
>' HaHlaiorx »bo»'rt tr.t*r®it*d ■** <W** "o"* «<* 

biicVoieKOF*. Ita )ao «bd.!i®k»r*-|>^»y taoutooxi, R U Menehe*. 
®d by G*x.rxl tatr.opt J.dac T.II*y I*-*"®' ta Ik* Funiwr Icopta at TV 
After fbo lory belt Von dl»ck»rKta.I ! *« * 6 ' 0 , ta®ta®n...t 

Tordinxad p*® 0 «. Cbl*( BMUtant a- iTh ^r* nl 

trlet 1111008*1 Mid I 9 ' <n<,Tf Ht»h Sxv blitor »o boor m * 

•1 ormniod all to® nroof Inclod-' !rl *^ fiiabb *«*t«rd»>‘ ®<i»tnoon. Tno 

Jr.* Icttofa »bd otoor datutaoat® lb * :; rfco.d'o^Mofu'rtoMi' 
Mr, Crom-.h could brio* tafor* tS* ; 

e*xau )ar» and p.-odacxd .combine. »*P*«*d 

•tat b« *tk*ij for to b»:p yobtuntl- t b® cnmioy ncflc 

at* bl» *b*r»* and tb® «*njjlcnar« of! „ 

tb® yoaiHl iarr - , dlscJi*®**. xnthou; | Ktiru, t t.xb pnsmoTli. 

. aay ir,dicttn*nt« o«ta* tended Into: r*d». s*pi, iw-Tb* com bf fyank 
ftm S t«>»t tta tram Stay bat you -1 joy*j 0 bm a**»oat Jilt MmMr »cif«.M®a 
•Idotxd ®x*ri tb'.na tafor* it and Hdtik Kelly Coolit. Jn »blcb h* 1» »t»- 
fooM itart Wat aot taftal.ot «*(-. Ilworin* In citrate h»r from tb* um 
d*o« to wartabt tb* tlndia* of to-,of il,® oxen* of Could oo tb* ®ta«*. ®a® 
dlnn>» 0 t»/' : ■. ■■: :: poxlp obfil Oxlxr Ip «« Toxldx r- 

Frelinghugsen Condemns “Wet” 
Plank in N. Y. Republican Platform 


Gompers Approves Berry's 
Action in Pressmen *s Strike 


t«TB» tird.c a-Wi-b Olrlkto* nurxbor 
prKt®roKO mJ«M r«*xl» lk«l: Jdbt wat 
bflUxod lo «®mx«*xt noxitcrx tort«y 
to iicoxxs® x uogxt !>x vo<® by m*bi- 
tat® of Ui* ouIUrcoI krcel baton to- 
afgbi on tbx ticoroxxl to c®lui:i to 
Kerb under Ib® tarry xprx®rorot 

»lto Hi* l.otllixbxr®, 

A ciioimlllxo of tor> oi*n and »>lt- 


B®» York. Sept. !S—Ccrbitoovntoif o 
r*tojbB»«o<Uuo>i r,l x •'»«»•' plapk to 
tb.'Mow Jtt**y eta,® Republican plai- 
tons, nwd* xt • r**«nt «Obf*ftn*® of 
RapubJIcxfi. (n Tremote bnstr Voft*d 
sut*x taoatot Jb»*ph 8. Fronogbxy- 
•ex. nr Jf*» 2®rx*y. to * lotlar to far- 
tooy Co®*raw Bdward C, StoAa*. obbir- 


Tb»r* l* bo xt*on*b*r *uopbrt*r ot 
bier .no order la tbx cooatty today 

tb*« Rc*»l4*ot Cooiide* ' b« xooftab 
®d Tr* pr®*rai R«pob|i<*o adratoi® 
trxtlno ®t W®*blo*;on xtaoda tor tb® 
*ofn rerment at tb* Jltb a«Ren.dt3«ni 
Errry JUpiibitcan tx»tit«r with 
nailioxj nffxtro k®o»« that th» nation- 
of Rc-foiblk-xp pfatfoyto am year. 


tR®8 of lb* Now Jtsttr atate Rtpublt- »b®r. ic elect * a««r pr»xlde»t,xrlll not 
c »0 «ut« cooaitUM ».ytt puOllo toitoy. | fevor x nrp»x| of fbo l*tb »taandt»»nt 


tote* atiare Mao® wtu> ■■tb® Kmart in 
•tir.B# yr« aonttotant,*' Tbr fteputijl- 
c»x party b* aald, • tboold noi k®m *x 
b»® lb* DltbocttWi- party fa New lec 
My to tb* btxwat®. dl®tltt*cb. axDiblar®, 
ho*0**it«r. *bd UtatfMbaxk 3 
"If t*« Eipublicb party tb M*tw 
Jtrmr taltot** that lb® Ifcfc arxecuh- 
«MAt (honld b* r*p*»1®4, ac ameoAnt- 
My. Trtllb«buy«ui wyou. -tot it. ®i * 
oooitroMlatHU «l*aloa. »a»ttfbny ta da 
fiteftk, tot tokt® ta no fixajno. on 
■towardica. oo ooliutcattna. ltot b» 
•ktab AftAWtik* b® bonexv'* 

Tta R«jatoat.o p®rty. ko teld, ta- 
f>*x®» to tb* rtkbt at tb® PAopto to 
eooMHer 


etawtb tb® < 


illation bat to kto* ®x 


nor « 
lew.' 


mcdlkcolfoa at tbo Volstead 


Mr. Fr*Mo*biiy(«o d®clir*d,tb« »l»t* 
of Row i*rmry I® a "by-wnyd" to far »» 
Ik® exforroowH of the I'th an|»s4- 
K®nl I* cxwcwroed Somx. h® tb«r**i, 
non iloxbl wkwtar ®by lew* **« b*1SI 
Mdorazd liy Oraoerallc KdmltiUtf*- 
llon. “fa tt xby wmoiI**.- b® askxtL 
■ItiRl * common query !» New Jcrxxy 
to 'wheb xrtJl He® TMb oniroilwcot'txka 
caeotr 

Me Fr®ltDspii,c«m dx*'®r«d Htobabikl 

BhoatJno Hf tb* l»i> •meodmebt eobld 
not Im or**i cod "xt lb® »mc. ftoW 
dexy tb* ri*bl of tta BolW.cylxtx or 
CocDRUioJxto to xflxmpl to tbtdr w»y to. 


tb® **B(tU8tlo«»,l* oachaniMd. U »taad» noJllfy.thy moxtHnitooxI p»xr*8ty of 
for rtotat* «tod otadtoacs pm>u pcotwrty.' 


X«w Yorb. So r«. !*—G*ots" l- 
R®rrj^.vr®*td*nt ot til® lxt®nialj*ext 
Wat, aTBOixat xcul A«u®ixoi>' 
t.olno. y xnaouivcod c«r*tpt id 
a uttaram rrotn Se®u®l Co<d;.®i*, 
prtatdeot at tb*AS®rl®e* T®d*rxt.on 
nt Labor, approrlr*! >k* Inter*®- 
ttonai'i xeltoo tb 08 <l**lMlt *ta l«»l 
l»te«*a;®»-* ualoo wtnelv (teark * 

*-*ek too Moodoy nlkbt. to x'.lcgod , , . 

vtouilon of ®n aAy*xmi»t with iRo Aho o®W*r*ii Uti- lofxtx w.iUiiot U- 
paj-.iu body and with (he ruWIxkcix' l**al xnd irinkM.I l:> charter Friday, 
AMOclatlOb of v*w York !®r.d axtr.l blot to oioAVty hi* tettta 

Th* ra*»«»*x d«el«y<d Ihet ''*«• . tar. Rcrry inl,l Hiok, tbn r olidiicxiK* 
I®fx th® prxnsi<a redoem tbrov- , war roxbln* tt inor* it Jfioult hoiicly 
„iv,| fso* taU twftfl blbhtar, - ' Mr :tn pi»>-* xteilwr* :o Ibolr n'ol pint- 
B*m wax l»®H«*d “In r®»nctlo* in jttoa®. tor with orecy hnor that |,eo« 
tr*tr to04B»“ wftbla W* power to more poattloo* *r* tain* hllett by tb* 
k*xp th* oeljpral eoKteact lovollaJvt® lomptoymonl of nten from ottac 
President aocnp®’®' m*M®»o, «°* , ... 

front Portland C<r**on. rexdi I Additional out of town pr*«ro®o 

Tb* unwxc*a»txd enorxo poioucd :x®al>lnl lo (OHIO* oMt Noe York's 
by printing prtwimVn lo*xt SS tx .emtontary papece. inoupli .till mioi*- 
pubMalttd to xwy !x*u« of ewicy : tfh.i, aDb r»n«t«d tbl® moni log. 
aewapaper wtacb 1 b«*» *®m xnct It 

is s (Mr preottchptloei tbxt ti to pnb Pj-q n< .p jc AivaiflUir 
lllbed *11 o*»r tbc cnuRtry Tbelejic-; ^ rHilAV IS .■VBtltunK 

( 1*0 i® u iticUed and *ood*mn*d not : 
only hr the prc»® xod <h« puhlic bxt | 
alro'ta Ik* men who b»»x devoted 
(betr ||x*x to Ui* cou*» of txbo* tt ; 
wbxa pll.bted fwik of oTtootmd j — 

ixtax i® yir*D to xa »[ir,m« with • Patti. Jtoirt. Sd — (By U>* Axsn- 
croployerx or wblt* oRgn'billon® to if*t*.| 1’r.iai—Prirelso-Poionar* ha® 
r*®rlt xo xarccmcoi or* p*oitta(. lb* ;l®k*b not* Of tb® torDtai Withdrawn* 
etember® »Ut enter opos * sirlkn. :by th® OxrBUn *oven<oi®rt of lit® 


V®l:!wt tta CJteyccr.® air C**p«y 
.Irepsri droi tom tb® ttbcaro, 

* ffX'ita lreltx fron CbSta* »• 
fluid ot tb*: vieho xl U a n>.. and 
1>fi”*ddJxtcty It ®x® dt<p!*d that Ibt 
.'»►< cloin,:® of t®»«i» woa b* tnv«o> 
tax d.|» orceRstrunJ (truba from ibt 
o*«t taok. Tbta® xtr* from tt to Si 
taf»»x oh tod of tk® ;lc*p®r, 

A: tov cokt® cop® obta:**d at tbx 


Tta wreck o«b«ad at xc uolated HI* srioldy <*1 field wax tmow B s«i 
lB»t ax*r ltork.lt abd it wa, «« jto tta toacotpseA xtcejeir®. WUb tkx 
atrtji taunt iRtnwdi: th»( <I*o)dli, i!®jdtt*w, bf: (ft. toromottv® ol th* ra¬ 
ta tta acetd-tov nr**® kne-wb tar*, 

Tta train jtJobptd fate fiolA'tVtxk 


iVSrttlxo to. »®ny note*, tt® oafinai 
depth taco it «o Of:'; eftbRHtonst* •: .'.Sd 
ltt«»r r»;r.s. atul t»5>*na*rv ®vf® ,:b 
sailed: to th. ra.iitf toreext that: 
pottrrd rbrebaf; tb* tbaottol, with JJf- 
ti* or too ebane* of **cap* 

Tb. Ublit W»* bitole u;t to Cxiprt. 
l*»vto* bet* it UI o'clock Ix« 
Bl.bt. abtl ira. bound flic noRtxr, 
where It «m du* at n.-sfi n»b, oionv- 

la*. 

A wtyrklot er.w !;ob: 
foxoil tbx; tta verb of tUoibitUoy' 
ta tv.ceu* tbicxe cottalu tti lh® c:;,io 
was prncttoxJly lDtpr.ioH.iH Onctbtptta: 
Mtclit oerwuco of tho dxrkccco or.d 

Kw onto and tbx J«c<;»otfyc 

ilio®r,i A:tt. tb® rlY.r, 

A n eftalx! frooi tbo beer.* 

of ;ta w-rc-k It St ol.ebt told Ht (h® 
(HfRcojJlRi aoier which tbo rbsdtat® 

xwijr»< x/)J 6^5^ out Uc'?- h:<p|C 

for tta «*oy pks»®B**fy kbhwa tit 
tare beta in t,h» ooo.-it o>:. covu.inj 
e*r. The e.nf.ta yr*t* aad thb h®a 

S t* ttfvd tasu emptovab at. xteo t»- 
vxd to bxe® lot: tbxlf llvtf. tta ®n 


t»t tr.fd Ittxylxa on fta IttoM: ibt 

. m* " • ■ 


*%[»*** bod rttoWKW UC.OB YtaObtotoS, 
KoVb .xott tbxt If ».® tail not he*R » 


wo:oxo of tt-cofth tu> xttoitico wonto 
hove bevb taid lh«.idr,njioxtxn,:e5 of 
tar thtoth 

“l tbio't .bkii :hce®'® ojiylhtog <o tt,- 
bx eoltL ' T: i vlmpty x c:.<® 1* wbJcJ! 
th* Xbyxtcton d)i| out wont lo tt.nc o 
dontb ceiilftcelr. w* hex® lolx of 
®a®»x Ifk* tbxt J don't know wbat tbx 
xnxtyxfx wilt xbo-o, of cno.-xc. feut t 
tbio't tblnb It kill mtexl polKVo.'* 

.America Wins Race 
For Seaplane Trophy 


Cnb c®. icl® ta VVIgbi. Sept SS-IAs- 
aotlxted By*®.J—Atoirba who tb® in- 
loruaUioiaJ. rxoa oft bet® ftosoy for ti* 
JfchoKbl*i abxpla*® trophy. Tho Mum 
of tb® wtOKcr ww® oox Hour, 13 otto- 
ute.v, 55 t-5 xvciovda 

..... .ex. u, d..w Tk® t*®rbiox iiUntcd by l,:®utco*ot 

tanta l®vl oijbi nailed icd Me. P.eivi., . .. ta. ®,., v. n„ 

.c,, ,^i tK,. , n. itxi.d JSHtoubtioxc so, top r.c*. Ui bn- 

Tbx roar con»l»ted of Hr<® tdn:oll> id 
o lr(xr.tn,t®r wtiri®, oonb cJrnuil cqxlt- 
xtcot Oi <t Jxed o-.ilc®. 

l.l*Xt®n*oL ftlHorHoiom'a ®v<coxe 
hyluR xpexd wox tTd.JA roftex xo'hodc. 
iuMOIenoRt K.itt®d*« tcvlx®, llndn. 
Vltoirx. BoWJieit k cot rod, nnd f.'oiKoln 
tt. C. Mined, lo the ool* HrlM»h comivei 
Iter. Tka LRui IB' wia ihted. Tba 
dlrifontlhextiiib <d Coi'.tx :o fvloril for 
not InxyfhR nier tbx «torllxis line won 

rl-Ku>. 


Further Action By 
Germany in Ruhr 


RoSr coo »c cap®®' xoy i«r<fiw»tl 
to ho reertaA by the aettatoed l*bor 
arvtj employ®®? 

"I'ntcoi ik® py**ats*« ®ed*«ni 
Ikemretixt from tWa awful klutvder 
yop oro joxttBrd In rcouttlo* to atery 
mxa>« wttbiM y«ar powor Ip »*ep th» 
faith. In uphold tbo pood Mia. of 
ynox nraxolulton a»d ike cood Will 
nf,«mplttjr®rn who may want to awln- 
toln honopcl®! contractor*! f®)attoaa 


four onf«ia >v®p«<lox poxsli* r**U 
fane* lb tb,- Rata in tno aocte® i® 
•lord y«®t«td»y lo BycHn Tbx Brotab 
aorrrnmict. b 0 kr«f*r ix »»i:to* now 
to. X*e What aciloo tb* Qptman *o»- 
erots.af take® r**ardb>« tta ao ,« 
mor. other for owl order* I > rued by 
ton Aoverotn.at p.rtztolns to Huttc 
roPtoiKoeo, 

Tbx ■r.-.acf; aevetnoiont remelm 

to tk* atHtbit® of avphlit* non, h, 


wUJt tha bxton Io tbl®, yo»c efiort : tta Gcrrasb abetraeveiil end devotop- 
•nd ra*offmit duty, ail ocaaatidd : Kent* eesaittoa r.'oo: thoSn ®ria. 
labnr xed a fair ratoded publfe WIB ! Jf lh® Gtraton Mrcendcr piove® fn 
auatato yott.“ a :l>« merxly a p»#*r one. dbaccnmpao- 

Kntoxal of ttt Boerr lo taedffY th* !»*d by 4»ant<* repalti lo U>* Kohc. tt 

Witt ta r»«*e<lrd kerr x® ebMwio* the 
•ttoatton very ttotte. tt roMot *•> fxc- 
fker ttan flBtoly Suopetulto* yxy- 
ovont* to noa-worbn, m the JJuttp 
, Tho fd« is a.lntbx around evnotiR 
tbr French fiiBclionsfiy® that "pin 
Ion fn tta Oeraan pupubition id i)to 
occop®Hon area la tattooing to xwto* 
rigorously *s*tost tbc xc.vcxrocDt's 
ca-pllktauon. 11 I® m» feared tb 
HUD® ooxrttYS Ibat S*roi«jv ®i>tolno I® 

UStdy to ceystaftjb iat® a doBbl* 

mnenmeBI u> ifhof® ChenoeJJnr 
SUe»«m®« » order* xod tTr to ento- 
ofjl 


Anti-Saioen League 
Head Denies Charge 
Made By Broofcmeyer 

Vaxiilogfott. 8*P< I*.—'WteO® B 

WbKler goascaf couomI of tb® abiI- 
Bxloon taasas. ebstacl.rieed today «• 
rkHnafou* a»r lattraalloA tbst tbs 
ta«fru* bad atontiMd <p swiok tk* 
Ohio dtlBdxlloA tor tb® Bomtoattoa of 
FrP®id«f Cooiidab It h* would ftrtatt 
an apoltitta at tb® te»au* to ad- 
nrt»l®t*r ttastobtoltloft l*W. Ko*eb» 
C Srokroyer of Waateadtao. ipstalo* 
before th* Nat 100*1 AssOCtUlo* of JU- 
t*A fcosateta ai Bosom. w®doe*daf. 
ssld t® had ta*rt» astb latuaaitoa*. 


ilove tb® »sb' wlihodt Bofl ln'x help. 

JfBTED JWTM1RBY DIES, 
ibilbliorsh, a.pt M-toi flxtlldey 
Ctwore. Doled sorgewo and tor to. r 
pr®*fd®at of to* coy*t rotlcrrx ot aur- 
t®cn>*. t® datd at tbs x«s of Tt. 


ttt'taf w.ter. 

3»e*n dftCtont (com ri»yo: dtoatotl 
tta tbjati.atof iho®« cof it> jt®*x atom 
eovtatslac hritHex. I ut tttiortcd tbit 

BhiM ® <o MdPiUtf ipypjitd: 

KJabl 1 Veil*)® to eoRcd. 

Tbx inon® of ctgkt pemoni, to- 
Mxdi,:* w "OViro omf ® lottvy, w®> xp®.'. 
torrolor A ®n|w wx. ron from tb® 
p.-s-epor ®»rb in tb® HJ.-o Ri'Cb 
cldn of too -ferb ®Kd exyerxl tb*do 
tkelr way lo *bii >ker® by wncWns; 
tbrlr wxy ore® tbs mpn. bxod OWi 
Mitdf , 

Ao oj-.ldkoifd.xt mx® cenveHmd on 
(ft® cotch i<i <h» IxmI dltCK-lix* riv® 
os rut. xod motto tta txei t.-fp t-y 
ktoieeif. carrying or. IxfpjH with 
bit*. 

Ban J. Mvtf’oxld tjf tVever, (t«MK«-. 
ttt to to® IN-over ®l®*ptog cpr, th,: 
Atst to yt*a taw® »f tta dfxxiter, 
asid lo ht® npiOtuo at lex®: JOB '.te«x 
»«y* loat. : Other »o>-e:viic« wkf* : : of 
tb* as** ofdoftto apil too nlgtit Es'. 
Koatoa dcapatoltor Jverw KltPty loftJ of 
Mc4uold.'s .tatemeol, eatfi that tbr 
losa “erottid.he at texxt ttpit.Y 

With ftoibtb( dofioite Opor.rwlHoK 
to baa® « cco ®ertx' «® catimxt®, rail 
ro*d otSetalx a*ld Ihey t.-ttcMd toxt 

h*tw»*n $5 > 0)1 ft pwnongerx bad 

bo*vi billed- 

Brotabiy iroly fo;tr (Meptb* HR- 
tamenpem text tbrir 1|®*S hf dfOWb- 
to» From dl> to it ponfesatY. w«f» 
reotuetl;frnoi (lie top ot tta ®!®»v®r, 
wblrb w ax itxrtloffy lubtawa td. 


Special Election May Provide 
Way FoF Oklahoma Liegislature 
To Meet Without Awaiting Call 


finer prvx-tci-- Pf rYseMp Ift this manner 
pnmt.M>ipd y** end woiBtea and ebit. 
■’ten wiod tend erec f-:ioi| f.-sai sb* 
tttaper to tta »n«t bxplr. s dtafsat. 
at there ixxn lid f«J. «®»®ex| ttEtp® 

-o:om fc«t on® nuoT bold rt thx 
Ihpex Roly In regn’ro itatr ba'xotz and 
IfrtiWtaelm from droyflg* :a(* 
tb*: <i»:®jd»!g- weierr 

Aft®r tb»r f.Mcttoon trip e.-roe* th( 
c*tMt. toyycol wiioicn (olntctj nod bxd 
t<» S* eictcied bVwidiing kxcS. a men 
fatried x bib/ tb bi® xrmx frtitn lb® 
totbfapatd: esr b> ift* taok. 

Few ftrtwenty Hurt. 

Ot tb(. vtsjxi r eel brnatbi to C»»oer 
♦irtc fhtx mncoJng. ftw ar« »»rioesly 
hbrt 

An btyitco kerr bt.o reeovtr.d fto» 
tho Ute -x berxox® of ,he esimsittiy 
Hhibs wiJCc. 

n Wan ttl.l miolng «fj this tRofh- 
laa- tot* rtoenc® »ox )®ft 0 a tb® 
(rack Who.-x It bvf bem der*tUd at 
!b» bftak )>r (ft® Xircom. 

Attd* ffhtn two dim ral(ro«d ®rt 
»*bt«, tb«e wax mx a tf*bt ifMW* 
»t tb* ®orb. nt to® wreoic end it «r** 
difficatt to dix.tooctd.xb Ik® Iteoitcm of 
inf.reht rarx »th® vtfcom or ;®mmcd 
»p' .axlart fk® com tank 

Tta OCR* id tta *:►>:» is thoba Id 
lobe* «« rtf tlx®;..-®;, olwu) two tail*. 
»d®t Of U« Bur Mitdfty oil Hold QOd 
obobt «py*b nttax enP: rt Glen Rock 
Tb* oe»t tixe xfnp fnc (br irmio xer.it 
tor, ctiteart to.-fdSfb Which it nloosed 
ly.to Col* Er«-k it fx-,:drt. 

Tbe*c«n»of to® w.-wit :• :p a loxdy 
ro!!ia< !yp® of ixxoitry 

A rabef tr*:o. vht.-h rrtorned la 
c**psr dne-o* tbr olght b-oitohl ®i«B® 
dd .atvlvors. nt them iron rtir 
BuHh»;.« of tbr trxJn, which wooed 
ill* etactujOf. Many of Ibm* psoplt. 
fttlntta Ihoi.a tk.ll:®>. r®r. sail I* s 
o»r x< tbr XlxUim her® |kl* tnorbis*. 

Tb* trJdgr. gxyx wxy, *worria# to 
bent t.;«kt>. befitc® th. <asla® *** 
t»r out tro ibr x>ro®S«,-c. Th® bt*"- 
SMe'ccOPK fcdftiwxd. xpoortSliy Slfd- 
ta* lOtn tta tnccent op lop of lh® lotm- 
tnotl'C and >.o(«kh>x w«s ooas >. is 
htb«ed to tbr fx® sot* of fk® i:Nt. 
Th® aotoklo*. ®xr, j« which top attain 
a».t ipsa of iff® !► twner.d id ta*o at® 
carted. tekeoRipiettiy iokhvetfed axd 
tout!* Acoitod jotcplld ;o tba •;r*<tD. 
Tte® ixvai’k Itelprd to sar. tta liras of 
ttW* *« *B® choir csf. Ota emt or 
which »u ItRta out of tbs watte b> 
re<Ub» >,o tbx etaober Obly OR* 
Caitbi.H r,m lot* tb* «ocd «o,t four 
ti tan :»-.icp m i .eex* p»*®> 

Former Ermira Man 
Kills Wife and Self 
In Buffalo Homo 


I*’ 


Oklahoma CHs. S®»(. il -Tosalbn. 
ity existed today that * war arosld ta 
op®>»*4 to tb* text*, areotoet® of tb. 
lettabudy® Joy a auotlos wntaot 
owxttutx tb® outturn, ot a loo* ctyon 
r.cht. 

A co«t*ilto(fon»l ameotitnw to »»r« 
then) xviticnty to act without esl) 
by Goy.roor J C. Wxtovn nty ta 
voted m *■ spec 1*1 alsetjob October !• 
Th. sUctioo w»» declarer valid by 
Ib® state supr®e»» Court !si*,y«*i«- 
day. bst (bare stilt t««®l»s te**l bse- 
rlsrt to ta cleared bejor. th® atnaad- 
ctoBt* aCtctbut rbe boos* esti take 
its pJae* tto tb* taltot with fl<« other 
atexsorM sporored by tta court 

Aa (ablated urtltloo pro*ldia» .tor 
tbx xtattidttafit rosklnir iu powilW® tor 
* isafority of th® aen>b*r» of th. 
lealtlsnit. to call a special sMelon 
*x» protected by Oa**nar Waboo, 
who appealed fro® lb® doclslou ot Iu 
A. Sn«*d. secretary of state, ofi lb® 


ycomeot' la tb* «UI« rxo he inn d.iwo 
bs fid Pttaf Wap. 

Ppofi tb* appeal of mnee toaij • 
tcoy® ol mhiext® of Mulpkor, me 
Governor fat® last *f*»H i<rdercd mtli- 
(ary ociupatton nt Mxirxy f.'cuoly 
whec® toe chrlt aolkorfilex. xnoie of 
VbcdR are Paiit lo br comrnlix-l >ty 'ta 

Ku Klox Klon, ,.rr ctaffxd wi>k tae- 
ln« *®*i*ct®it to iicoxxcolx p sc poo* rt - 
SfioiulHo fut nbronoH® mnb tyutrxaes. 

At tb® .exxcntlva mon-don t,>dxy. 
Oorcritor Wktlno dr.t„(r,i ih»r* wrffi 
ta no nxt in roflttaey fnj. tn <T.« »ixta 
onul oiofc ikieorv and rpetsod depte- 

flstk.ro cfiK 

-Martial tow to Kelo* IlglHened la- 
*t«»d nt tanwncit,'' he sxld. fti dsar- 
lbs romorx Ikoi a raoihflcxliBa: of 
mUftlty ceyola lkqvx Is Is ptoppecd. 

Wrote, fbarer, 

auphxf. ffhix. 9*pt :* - stactd c. 
It B*ckx drolex tta flioryf* of xomr 
of bw fp.ltnw (Itw-onnco, wdllc'j led to 


, . . town 

aroaad tbu thste w*ro nol oofitclcrtt: th* otdn y.xtxcttxy at CiueiDor 
olwstwrss«B fk. petHtou, Soeta bad j Walton dlxpeic ktos military fare®* to 
brfd tta petition sottcitni TbeiMu.-yap ixionty. 

saprem. Conn dtsiahtad lit® |«-| "TI,® wbnJr. matt®* Is a tea me up - * 
«ta>r'» appeal, bat yosfsrdsy *t»nl®d Ih. rilortF declared. "Tfiprs h»S ta*n 


HoToln kept, !$ —-Itarcy Hoxktos, 
:. shot xad )ali(A bl» wile, Matllde, 
o'. V'ktt® *ke was »sloop to iko.- 
holt,® ikti mr.poip*. He lk«n ®mi a 
bnttet ihceiiyb tits owa brkm. Butb 
•Ited Plntott itvs'aotly, Phlleo aoil 

oiodlcol notltpcltlsx »®kt be bte berm 

itcopondm; sad aitio* Pvf*o»«ly u«[- 

■Dl' tbx pxst KC»b. 

Hxto.ne »to« »*rly o> u®u*l Hta 
dxupblpc. Sirs, /oil* Wspb. Rod *Pr 
htitbsy.d W'.ro -;®f.*p lo ®n xHtxcwxt 
.onoi. They w-.pc swskoaod by Ib® 
vlxoimlxg of tbit ltd nt a iroi.it in 

ton kolf to wdifeb HaAtof wa* koowfi 

to keep 3il* f®YOlv*r. A moineat 
|x(®r they heard tht.® shorn. 

Th. o-.ao aod womah'wrt® da«4 
wbrp Mrs W«hb entefps lb* fuom, 
I Tb. pup. 8r.l1 at do** tsa*a, tud 
n,x fit* to the pillow sndet MrsLKbta 
Vbrx'Kod. 

M®». tta b»il taeo :oat:tel Hr® 
Hotm nod »he »») iU»blKS' aeonhd 
®if«. Th*.y w®r. m»tri«ii laec No- 
ctPilter to WfiiltsN.V:. wince for » 
yotait Hxiblns wax emplnriwl sa a 
•prclpi pjifk policoasa. Tb* Hevkioa 
tnioltyvnovcd «. Roffilo la Fcbri)*ty, 
Hxxbln® bxd bmasbv hi® fevolr.f 
wiib Jtitp tyem ffimlts. Mf*. Wobb 
e.iid fliol tap fxtoce hsii fk>«at®acd 
l<> kill bfnjrwU a meoth *»o. aod obe 
had frir-i to Veep toe wtapop hid¬ 
den ftoov klgi. ^ 


p Jons, sllrrln*' up tblhb® beyx for tb* 
(sat *> day# My dppu««® xixt J ta»x 
doo® ertaylhio* bomanly pcxstblc to 
«ttt d«cU8> fiocftta* «bf b'taf 1»* eio- 


x atw taxtlos No ds« ha. bt«a s»t. 

Oil.borax City. OKU.. Sept a—(By 

tta Assocfxt.4 Fr*.»>—Tb*iron bstat .. 

of lb® BtUlfary d«*c®nd«d Ob pnotbat tslora ftoly rocralty xo torr.ittsolfon 
.ooaty IB Oklsbom* sa watelag w»t i nuitcbad by tbx c.ionty atioraty xa<l 
*i»co by Ooveruor 1. C. W'alton tool j biyxctr Ixxted » wax* dartn* wbftit 
mors *frtn«*fi( rnantet «te.w ft»»t*»«ittta* ik®n i« wiiueess* Vdyw a*®: 
for otbsr seesion* tf -torlsfkto doy-.smloed.'' 


Predict Disturttances 
In Philippine Election, 

Mantis, Sfpt. 3d, fAfisbol»t*d 
Pccni) .-EtsienipnlJ iiausd ffotu 
rival ptiWirs! «rap* prxdtet dis- 

tntbabtte aod poxxibt® blopdstad o* 

oetbtaf 2 . fk® doy of tb® iosuls.- 
s«talOfi®l alee: (on. . 


Fig. 9.—Another example of effort to avoid balance. 

good example of unbalanced display. While the top of the 
page is entirely lacking in balance, the bottom has some 
semblance of symmetry. 














































































164 


NEWSPAPER MAKE-UP AND HEADLINES 


The unsymmetrical kind of make-up may be considered 
successful if the page comes to a focus. If no attempt is made, 
however, to concentrate attention on one or two stories, the 
result in disastrous. Then all display is no display. The 
eye is hopelessly confused in attempting to pick out individual 
stories and many are entirely overlooked. The dissym¬ 
metrical type of make-up is generally seen at its worst in papers 
that make an excessive use of double- and triple-column spreads. 
More will be said about this later in the chapter under the 
heading “Some Common Faults in Make-up.” 

2. Balance. —The Chicago Daily News, The Chicago Tribune 
and The New York Times illustrate top-of-the-page balance. 
It is the policy of these papers to run long stories that fill a 
column or more. Hence few heads are found below the fold of 
the middle of the paper. The headline balance is thus almost 
exclusively at the top of the page. No other make-up could be 
possible if the editors of these papers are correct in assuming 
that their readers prefer fewer stories with less hunting for 
breakovers. It is interesting to note, however, that the 
Philadelphia Public Ledger, which is read by a similar group, 
generally displays from 14 to 16 stories on the front page as 
contrasted with from 10 to 12 in the Times and Tribune. As a 
general rule, however, a newspaper with a relatively homo¬ 
geneous group of readers can afford to run long stories on the 
front page while a paper with a diversified clientele must give 
its front page a correspondingly varied appeal. 

There are some editors who hold up as the ideal make-up the 
perfectly balanced front page. The doctrine of the perfectly 
balanced page has been preached vigorously in recent years at 
conventions of press associations and newspaper institutes 
conducted by schools of journalism. Prizes for the best front 
pages have generally been awarded on the basis of perfect 
balance. 

While some editors find an ideal make-up in the perfectly 
balanced front page, others condemn it on the grounds that it 
looks artificial and is monotonous. It has been pointed out 
that a perfectly symmetrical make-up can never be attained 
without considerable cutting and pruning of stories both in the 


MAKE-UP 


165 


copy and in the make-up. The finished page betrays the 
unnatural efforts used to produce it, it is said. 

The most serious criticism is justly directed against that 
kind of balanced make-up which never varies from day to day 



and week to week. There are, unfortunately, especially 
among the weeklies and smaller dailies, too many instances of a 
balanced make-up which, after it has been once worked out, 





































































1G6 


NEWSPAPER MAKE-UP AND HEADLINES 


becomes thereafter a fetish 
to consider it dangerous to 


from which the editor would seem 
depart. Nothing could be further 




HERALD 


IMWtT *XTR YEAR—Nix t$ 

NARY ARB. KgRERRY COUNTY. flUNOIS, THlTtSDAY. OCTOEB* 15. I«3 

52 M MCE YEAR IN A£k¥ANC« 

MANlfYS FINISH 

CHU8CH EXTENDS 

s ^SK*v!BIC GRID CONTEST 

•TSSfJSStm«i SUGAR BEETS ABE 


6^25ffiLE TRIP; 

H~mr UWr at *S Nr* 

tori*# Wbkh Thd* Triwctd 

Tbft**Jj fltatfga BUtM 


BAINS AW5 nvt> STA 14. 

•now ik ou> mmwmi 


Put 1 * J* Dey# te YMb< ftn»* 
aad te Sdghi fievteg; figy Ott 
Mrtar Tread te W«utv»fg ■ 


Mr. end Rea, K. C, Mwln. tenort 
tod trrau*d to lha «<m, teal rod 
wit") o t atetew wortere riot** after 
it motet trip th»l loVerad ASkfi mSUt, 
feotteff to* aod looking )t too. alight- 
«5 tram their Fan) s*dro at ill Hcr- 

rerd thi* wl Tuesday arening 
Rwrdy after « u'dteck i* Ume a. o»e- 
tok" ol tv cettetoj: meal rod paw 
tin oigbt In flu bore* ot dtrir to* 
Awt daogtov-lo-law, • Mr. sod Mrs. 
J5- A Manlry 

. “Wt tore m*« frit better m era 
Vrte exit -etthalood the riirout* of 


UNtOIMt G*K*t»V A*fe Rff- 

Jfl»l»*Wltfete t* 4«W» Ptf»*ry 

F»H *- Jtetttft*. !U**«rot PX. 
crew of JtUoel*, bM road# to rout 
gH*ontoit*«MX of lit otodidtoj figg: 

» «* April, wgg, 
puny primary. 

Mr, Sterling , matren eroacteHy 
enoog ooretaeoiietUtt to* H»*«lNp 
®ro end Drerocratw abate renatere 
fw Dm lain®** end toiltty stowo 
to tore » tto preriding sttow of tto 
arete «w to flu Stc4 re* M■* 
ffrtmrtl a tiunVioA toortwf i?m» 
ton* Hapeatlefiy la HI* rettr**, ®. 
*»"toree of tertiooel ot party to**. 

Several lima daring to* three. 
y**r tereretoncy of (hr ttouacxoot 
governor’* ddtte to to* too* celted 
to®* (ff **r.« u |«umi* tto oo «tt 


CALLTOPASTOB 


CoBgT tggt fa —I Merit** Aafca 

:*#», Mts ft. G*r«a«r to lave- 
. OMrfAtt. Vf B-BfHbWM. 

NSW PASTOR COMES 

S"ROM ANNA. ILLIN0S3 


a****) ««t»*r to »• t»Jto* 
ft AM to Mb t* KuMto). 

to« Kmw A4t*toto< Ctonfc 


8*». Jab* «. *S**fc« ot AbA. «b. 

fbT 6 * *52^1 Pt^Vybortm oSrtuSTtt 

of n> tto arntUro .lUr,^ .» . uw<- 


lJR ,. . w , w .» «o**r**wt(<w *t i . 

^^.i^}o» Sitoto. «.(«»« * I?*' Soto*? *»tott>« totoit o* 

,rto * b * TO *^“ W » »«a to »t 

fcfMantAett tnj p»>oa»l po?ai)«tty *ow*tor« ntooia «t**fyt**« wto 

<to P«^« to tb« ko.) rtotob 

tax JOt orbor to camrJ Si of tto )<B i 5 


CaMtnttarf *< Si. |Ue>i 

tory M G$t- l» j 

* «Ww of to* f*tf took p**» 
Itot FAto? ttobick, 0«. *i f 
VoWi <*b«i M<a Zrot'm v«oow* 
Cratta «to Cotoftu *»o*tn>«b, writ 
>*pw* joan* *nrr to 

ttoittoo* (I Bt, JosopbV totttor, &a* 
t> a**l> toMtof tto tototr* 

Tto tttofuU *t« Ur, wot M» 
Jo**pb Niton. brottor-to-Uw tto 
tottt Of tto totd*. Mrtto .to kr)<*» 
to«M w«rt Ktttrwt to bHo «*» 

b mu wftb t'O tx»U and to*** 

yoltowtof t(t* *> 8 to)» ttrrte* .*■ wto. 

<f*to dutto* <M toyvto to flllm 

nuntora ot tto too )nMM(8*fe'fu»- 
flio* at tto to*u at tto toSto 1 * 


HERE TOMORROW 


Rtproduro PU>« tnstxiled 
| Pilar* Piofur* Kubm 


YIELDING WAY UP 


;i 


A l4J «xt«o pHytr *ito wtoo too Dwwto Ctv*rt ttaj»ort* I« T*o» 
toon Bucaito) to tv ?«t*r. ttoi'tr; f„ tto Atto From Ffrtd <rf u 

s«r 5 ar-ira," 

ttoooon. <^4- ts. »t tto <at»J oio«k; . 

bo*M. ) 

Tto pUji*r ptpo ot**" )* tto latoai WILL GIVE HIM* flS8 

Oi OtT^OMS CtF GAHt AN ACHE ON AV8RAGK 

.' j »Uto tto *to»*ibj* of ptortoj' : 


Woodstock and MArtard BUA 
Ekvme to DattW for (be 
LHfk Fir* tltt* 

EKEN LOCAL JNTERBST 


Kit **l«twa* ik tto 


Tto T-. to*.A. Ara CooMmot K^^h‘^9, K,lU 6u>k - “* rt ° rtM ‘ <■*"« 

;«i>ltfa) mu*triara oprrotr It tot 

f«m> flu toto ployfO 

‘ttdl* It wilt r*j» 0 <tuto til* nuJif of! 

. 'tto «t*at ***«> attbit*. towa Its' 

Cos*l, DO Ho***** 'Obi Gab) ,od of "S»touca pW pipe o*»*n. 
yoaukul wack’'fcottoto'e *r» »B iut for tba 1 ~ . .... 


H-ob Hat»to< *»* »* Miotvw 
OtUBtOD Cat*tot t» Bxpattto 


r«a» Ara Atooa* Oibn Croa.n 
Wbo »«» Crap t* rroto.bu 


_ • to«<* *r. yiehHb* w*y *p 

___ ___ ___ Tto l»Mrui»Hi*t U rtopt- in tba Horx.nl firm territory, *row- 

a*v«to«r e4 Nr. .to »>r, Rktotd IN* 4ota*a tonoarrow (Erttoy) *ft*r- *W» «« io**irr* «to u wjfltoptd with *** report tb« lar»«t »««»** t» 

Cntf*. Tto p*a) «t(a«b nu*tb* Ubt npan, kbm tto? 1*)l ««ot tto Woto- A ><*» t«B «0*1 to tb* ordHury «° (tot nf Gabor, Elrei. pwoer a( wb.t 

A*, tote »"*»crd «t tto cwtap* to*.;ttoto W*-li «toot «(iJ*d 1 A * tfrifiron l«br 'to'rlr roll tb« AOtoevst.'is befl toowe *J tto At« Back 

pfu*l a* « ttofcot aura. Tto tobto b»<0.-tb»t all) rr*rto»«y torito kbUp >*to« «ra of tto *®HiV ltolrv-;tonb, Aorfl.a*al of U.rrore. 

•rto*» a a pBj of Nr. aed Nr* Waxi-wto la” ia tba fmJa Sat Jtt*h •rtool »««• Tto Wow«* op*rjt«i by »r. bt t . FJ\*H h*s twtoty-S't *«« af 

i^Mtnuc and U tib(ilb)>*tt a* *»;Mrl**, tkcfcno mo«r u lotlatUd >A « t*p-fba«« ttol M« bow «Vrxo*m« 

iprr*. t»o»«t*er ox tto Nortb-l N* *tb)«ir tototot to. <**r ore^ »rto« ««od proof ciddort. i<™ p* r «r» *pd to N tKti.par «»t 

... .„ «t*« r»iJr**<t Bob ysoA* poapt. !*i»d met* too) »ur*^ Cbao tto wo-: of tbi. »«J*ro tnetial aror**t prtet of f* per too for itom. 

koawo aa4 blgbty «»«i»>«) ;io* ootabat Ca*ok ftbro. «xt bl.. I««avtn.nt (mjcos »o *«*4 (n-ott wbloV uxbrauj tbt r»vooo» to to dr- 
roootou t. t!u i R*r. R. », GetAtk, p»*tnr *f tto) / * "*** «f<Sa ot ftiaudi, wto »*» nj**d *rra «**.(» ot flu Rotoriaos' Wto to Mr ^toandt'k. *t» ir ktriv- rtfad ft»b tto ctop wtoo tb* ykti 

t^oTl t ! toooflrtoak Pmbywiuikorrb. •n*l' to * d *° con*r*.«l»tW ttoir Tauds? iowtoab «a*.tMt* « »p to » '• op to tto atamtord of Out yaw 

oi »« "wdwator alto. 3twd»r oSbt Mi. atxi Mu. Swntauo toparud i «•<*) Nobl* Tto cdaui took of dk-^R* rtantord, otfortnp piotwro* ttot. N«tj BUnlr, tan.«t oa tto Ttio*. 

WkOttoft atsto* Wittoto wstrartfo* VNaltom. St »»*««* ^ «>. Bwtafl) d»irrtL ?to Ito motor for Rockford. FoUoPTie* a !«*»«* *b* too c*it« oo Frtdsy Aloe* «* «»>««> >» ">-<!> krpw earn <b.o HaWb*/ forpr in Pontom, bat a tan 

tta .brttoat «#A tea tto tmd report of tto owakm ww ptwantad ;tokf «*? that*, ttoy *ti kp jtto U« of oppe^ eDcwupe-rnt jrr* trwt of aicallam tb«.r W„ 

ttiOKeri «u taora *.»«. roold u>- f^Aijl.vt^rWbo^ F, C, Walt*. adklU of ttol tody. t«la for Mi«w*peto. »oe- ta pn«.wO tootoln* for tto homo want. , tt>o S*«M*r. td« (rta «« ito Bart Ottm, teruet an tto Hauler 

•Oltat. Stto •*. MMW ip. i-apo. <r tto fomue*. btotkaMa- f, Bml.m H*«a. «. Oto» ^ *& j|?.^g , rf ,i y..^ 

Pmetoilfr all Wmw. Imm and man-b. of Hu tuxton. »o far *» por- ^ CAno yony feoar.; oo tto ,N'y« 


too rewitoa. otoar*!"*. Uert A, C. 
to Aa bwrtlto I TO. bM oar ta »t»*t 
tnaftoani of tba Manky Wn.foUow- 
fn* w. arrWal. Wtos *r«ttb*» bod 
toas cxatotHtrd. to addad that Ha*- 
to) totar topb«4 tottar ta tpiA dar- 
fc* tto p«pt tottf f art of bib tobt 


w**d III. ar u*vto I fOPP.r* WO0»"*n«O na-'. nr. w*a» wtu. \or I5n»~ • 

Tto fiia^TLL^r. tjArdtof ta SI tto pNpt UUM. W* wt .ktrr. Mr, ato Nr*, took 

•T abXlTf 1 '^a‘M Hr flu unruflce af to*. W. Batooa*. O* ttolr mam to Hto- 

toto^to tto S^tKtoSiaJ^iS. m 9mm: »""*>» af tto u^r*rf ttor mil m*k. Mr ■*»«« for 

tto R^W^ tST/to; S*x. mtoe ttotoPN fPovlr, ookuto. tba yaaato wito tto bndu^'■ 

prxoary to to to« ao April i nert. )*« tba oiwly caftad paaw »ad k*a» P»uxU _ I. 

■1 «t*K,Ul»* to ufir (>i rotorj of found rroryHitn* ratatto* to bbp ...... », . 

Bldtokjd *»}( Mkbtoe af tba aaxtp. |f«»autdt, j Ml$8 ANNA MAGUIRE 

Aanaat Satory ta Ba PAM* 


Tto annoa) aalary of tto naw pa»- 


WEDDEH SATURDAY 


trzST ^ 11 ^ ^cWss* 

C r^ [Sfef tto prito W wm. ««. 

JotmTu* mT V kuXy *ttld' B a patot to t M am .toed far a! thl, " A tolica to tto «oatb tnfl to f*«d» On. 20 

to coont **tpoioti8*i nut en tb* v»r oaturt <k-»! fat alt. ra*«Kfl*a« ot fcaa- lrt»°)k aod moderskrd to tba tullwt 

I* tba fkciikt ebatt and th* muator; toaU or party Bow, If toxorad c*to«t in ordar to prtotd* »o opA«. j muu Anna M.jrtrfnt and Walia» 
toutad «»a«My PAM .car*, af »toi f 1 ' 1 ' ^ “.J'E, ( D* t •» Hpafbtdt, Hanard yooo* people. 

fW> tUlKbSaUd all otbrr Per* by E«Wg 1 » B ' admmkKr to darttu nat«bborboad of Jf.WO it *« eatl - -. 

-- Tba. mb.art.to ^ ^ •» 


o«c*a in tto act**, uutpt ia cast, aibia. ffi* *ihartl**t»*«t *iyiu tto AtUe farm m, Uwrrora. h*» n* 
*tor*flia oat ora o( tto boneua pro- p*o*ratx lot tb* epwtar daya. ,a<rea ot boat*. 

vaau, b.*c o*i*ad to /bat op Aop —-- \ Tto forutotx* art oot all the >«*.r 

(recx l tot e-ttocb to marrow *tUr- COl'NTY SEAT HAS b«. ruaw ta tto Barvard farm 
noea. TW» wffl *tc* o**rly *»arj-, irtetortV ITIY fTIIR tot they are «o»n* tba 

body * chape* to »*a the rombal Aod ; rtUT-UiT r JUX LtAJB nowtor hario* <ho <aryart aor*s** 

wtoa it coma* ta iotatert aad moral -- ;r>«o to but yroiuotiox thl» >r*r. 

.epyorto W-odrtock pcopl* appear w( g |w Mwnbe< . e f Am«le«B TV n«w M ry help proton* It pax 
aaenBy mthwtotok aaar tto moa**.; ~ . tiaily «lyad vtoougb co^operatioe «f 

of ttolr tome tea® ri*«>B Ktyln* I'nltm ijogar beat factortw af daoeavilla. 

Wbod.toek'a tan® hw throe eia- . ;Wia. whan th- pndart ta ibipprd. 

torko and oo defufa tx tb* atrifa for Waodatoek baa Uoncbad a bretuh Tto faetoH** kaodlto* *o«*r heata 
tto llttl* (l¥* tiH* If— H they. win . wcpacuxatlon of the America" Blown aapply a portlaa of the help, aidix* la ‘ 
tomorrow in tbeir )to»l ivn« ef tba Dyln* ooioa ia tto oryartitotJae ot, tto work of woadln* and topple* 
Writ*, A*, all o*er wrapt tto aoiaa, tto MrtUnry Cpoxty Ply In* dob, .boat*. k»*in* (frowau to do the ** 


- ,*ar* ixbtAd In taarrlape itot Bator- _... . _..._ 

• MaJortty of 3R. Tba* rootort.tr fur's’ t™IS V 'to m *T^ p f ***' 9< “’' s, t day arornln*,' Oet **, at 7 o'etoek. Ox tin atbo Hand, H*r*Ard, by ml" »bich »»i formed laat Msoday bight. 'rix« *®d baolimt 

.rTWdy tabid* the adrtce of t At* aatoir^to ** * , ^ W* »• P*temt*t th* ur.- !nib» tomorrow wUt tot. Sapowal of, Oct 2*. to tto co«l, —c /rt, } ^ „„„ « 

Bouce Oraetey. who j*W many yeo. : do for tto tort three year*, to the i^?'? r ' e ubajldto* tto rtroctnre jroaoy at St Jo**ph> rectory, Tb«iW»*deu and tto coesiy ami to»»i ptarona wdl tat mm. mtr. mwrt. ^ * ”* 

too -Co Wtot, yottt* ra*n, M It lhe|*rt*«« of Beotroant utrutnor, xxr-A***?? rf“l §££*8 ■ *L* M»tf Magoir*. land will h.-t Martepo and CryaUl 5. McHenry coaoly touafter^e- 1 ^ F*aW repotted by Conner El. 

dadamlon of Nr, Manky, who ooati roittiiiirpthar eleetiyc atau and Inna- **7-»«^*ba-CAidilw aod iaiatat of tho bride, aed Ceerpe'Uhe to ul» ox to oxojdrte thr of ^ tZtaittlliM that Parted i Ttrt 'V P** k ,m osot. the «t*r»«» 

«u thi. by toyia* rne athto* ia to o|W. wt8 oa ? n **" Taylor f.eru,. to dm -a. reouhtowt ^d. *dr to ^TrWfc m&* tro * & ,0, « ^ 

in* baedad by yea"* *nd old abke. i” i A 'J'""** 1 ** R * rt toota- j Tiro bode won* tan C*ntox crepa t agoadi. barrio* th* ox.xp«t«d. ^ ovt , ^ »,nbw*.t coace nett a> ‘t ai?teen ion. to tto ten. 

“No mailer wtortu* It .. a bl*h.! iLeT' a tot lo tote8, wbfl. tor at- .ahotdd oot ba dlScidt for fftrori. I ” ^ Xa flTrwroS ^ w5l ?* KMrt l«*#t thi. year. *)•» 

•toy at tjway that land* *o the *«l: “t wai^nfioS. a I h.*e bee*. b «'%*?**. ’*2? ^ •‘“T 4 'UP** JTf* Tb ' loc * J » ^wkd B*l*td*f* V »f«. Mcanttra* tto Wrd. wlU ha igilg^EJg 

one win And car* Haded with pawan- be BoutenaM *o»emor in tact •• mS i S * n ^>’ “N<“ £ '*^to " «**F »>**•, A wwklto* total, to « hi tb* Ibinal cooout «f tto asa- trained and by April of Amt year the hM * mt ** *! U . *' 2 

ton and pertooal toton*®ri on tto w name. J nmte and mtlatoTmiaPP «*','«». ®«T and W. 1. fast war aarrto at tbe hone to Mr. w thr** «* ago Sine, iton opart will nan. apenanr. Jf tba bmt. to a tout to PPJMC (row bia 

way westward to ijomt ol Hctoth. t**l the *«pporl to attwotou who beilwctStolltoWo tto aflulKin. at»da.th* and Mrs. John M»*ii(t*. Mime* may ha*e been op agatnjt nn-h ». uy. 
or fortune." my* Mr. Manley. -** '* **" * k “ *“ *“ *“* “•- J * ki —— — 1 *»-“-* . . .. 


„ t to »B wotau who beiito* (BapUto weea tto aflulion. mad*, th* and Mya. J> 

«a^-dBb5F« u'SPtaSWl - ■'** t *<*-'«**»«*> 

ROTARY GUESTS 


P«k««p, Wyowtn*, Idaho. Monuxnt 
Narad*. Araooa, C*afo*itt*. New 
Met 1 co. Tara*. Oklahoma. Mlwoort 
and Bhxol*. with a »<d* trip toto old 
Mr*lea » tnotoi *u*ata of Hr and 
Hr* Richard Pbalnw 

Away B*hty-0w*«- l>ay» 


Glam Dinner st Hotel NoMb. 
Toestbr None. Oct. Z3 


ui>< „,. y „„ __ __ , «rop. Rreb Ihoae who obtain 

. ..--, . . . ™— «»d Blaocto OWw inu term. N. BeWt" high "atol ' flatoi oietana are known to rac. ’H»e ten aod Bftwn tone an aero avet- 

at*d hy tto dam)** of J, 0. <3«rl, .nerving, Mr. *nd Mrt Uuafeldt da- Rockfcrd St. Thornaa. twin* to the froiW wTotilaa and r*« *r«te *** f * r “ C “*T 

Ef a™"* tomdfto CWcago/t »oon to remain |hrtter t»m H to 9 b*»w< to ooe of thla k)od atiouee groat fetarut 

toato. Mr Hoadny Mi. « »««, . brtto flat*. BtU# wrUplay. Wood.lock WoW.Th mttoot rod r WH co*c* ayj "« <*" «« “t*" »*A*t. Nr, Keert 

that has anafod dnrin* tti« paat mar.; Mrx BotoBdt ia a d.aghUr to Mr Rri.xtcc* ox the former-, field-lato ®i)« with «op» at each «i adUa ^ . , ,. 

New RaUpr Hoy. IS ^ 1<Ab M *^ t l* Ad '» »* 11 S«urd*r. »» ka B. wbwch, it to not. Own. of pigma wdl toeom* fraud,-” ?” *****" ***?*. of mW , 

Rev U olll U . to*to" of to* Mfxflroc Mat. aoreeaxoabt* C gu.rx* ttot tto two ap ortr tto (ormtolen to tto dot "* ?*.* 

R*». Mo Oar*ocr ta azbextad t» aa- deno* ib ifcil dtp, % » wM* rlrcl* Ktoadi toBar»*^ am about at erenty «t W«dp«i ^ ,u **' heal ctop, K la, ttated. but 

mo** paatera) ralaCdtu wiih tto lo. of friend, flu l* bfld ia high **t*e». 1 mate bed aa tbtofcvp* ta c«p.bl« of <x-, R D «ow to try eta) Lake la p»*»t- - 0 " on**n >e*h ha* provided Ideal 

dant, Lexter Ftob «f Woodxlock rk, f,r % u,t Tto 


oai ohorcb toxnrt. Nov, i», it totog Tho h«ida*irooni IP a run of Mr. and: dieating. 

M.mtox. to flu luul aomtoll wxmd' * «**» » •»«»*’» «"> W». Hu.Mdt of Marrogo »"d j rT*. - 

Merohtot to tto looalfo^ati wad, aoiu* to ba tort max to rflbxpiifl, tot onetal yean haa hem ccnplnmd: **" 


«f rasnyrw&'sra 


to Worahuwk 


nlgtny.three day*. They left H*r- 
wtfd ox Aog. J »»d pot lb twenty- 
eight daya In elth« Malting frtanto. 
aigbt waiog ot toto* ts*d up in tht 
mod *te* of Pld MiaKPOri. Tto We 
toy In mileage mad* the fine) 
on* on ih* bom* trip, whon they cov¬ 
ered £*$ mile*, from P*ki*, 111, to 
Baevard. Th* daily average for tto 
antir* trip wae IN t»ll**. hn» thtta 
warn iaya when ebty lh mflea were 
nt*ptlal«d after abnormal mine o»«- 
tach then m Oklaheam, Xanaaa and 
Mtaeoori. In the lailgr *u.t» tlay 
bad toad eapencato* they w(U no*or 
forgot. 

Mtpd-brroad car* wor* » nonurooa 
at many point In Ml**tn»ri that Itttl* 
■ txwns **p*riexo*d dUftmlty _ in can- 
la* for tto jff ipi* etrnxdei At one 
WHa burg tb* •ta,- to Aldan Mr. 
Manley tcH* of thlrty-Rv* cam w»h 
Ifit people bring told oatH rood* wem 
fiaaaahi* .nd of flitagar* to let* 
oblfzad to diapaleh fo* piroaiaiona to 
tar* tot ih* motor marooned tourttoa 


Nevtr-to-b* For g ot tea Trip 

"ll wa* a trip we effl. oarer forget. 

Wt met IrmuBvefabU peepl* who« 
wa are not IBtety to putt again to* 
raere It i* *»*/ to form aogoamt- 
arKM !b motoring if on* I* to S* 


*3. Th* affair wa* a g*utog*th*' to 
local ftotartax* aad h«gh tchool foot- 


p«ac<w») work to tto church at Anna.; (a tins city at tto Hunt, ttflex, Tar-1 BeMdera high, la ttolr WtU# fir* 
Rev, Mt, Ncdgaoo wilt re®*)" during j ri* d Co, faatory Hi It a ypuag [««*» yarn* at Woodatoak taet Sat- 
th* hate nr* of Octotor. Ttodeaftcr: ®ax of iadamey and dapendebfltty »rd»y. w*r* oatplayed aB titrongb tto 
■bflt th* BOW prator atrirta the Pol-! Mr and Mrs Bueffldt t«ioe*d «»«*«, the aeore tola* »-«, Tb» 


. - . I -'W- proraw. a*r^ y W f mf. ana <HTX. nUflUlfll ICO NO WW «vt* ^r-er» sax- 

m(ti> ih * lr oec«pU4 hf M ,troh Chtc w tnt Khr -«wti wjt* »Uo 

r.th. . R - CVte ** 0 N«v. Jfr Hodgwm abd lot tto prewnt wjtt »ah» <ka loom* a*at **«oda, « to 9. 

Short talk* were made hy K. A. win leave aa earty ot Noaattabar aa ham* Wirt, it., toot.-. —I Coacb Smith to to)voter*, following 

tto defeat declare*) Woodaoxk tto 


.. S, A. 

Manley. Paul Donovan. Bay. €. B. 
Newham, John Fhalep, Dax ttoroe 
aod Wth. 0-B*t*o. th* teat samadt 
toed to the local lootba)( t**xv Each* 


TO WILSON FAMILY 

Kxgagxd tm AJnxmi Grtratlnpt I»- 
dutory In GoMwa Stale 


to*0N* for hi* pa*txe*) Itfld of tator 
ta Arkeneaa ' 

tb« avwty catted poetoe ie but a 
•prator ragto tto neotrairy ot hNallx'SnfS 

•ration toowtep playtra aod oHcV'fn'uttnLc"^ h* hki ^a*u'^a»*#*d m 

TtoAbivifS wto H«d* atoralb* t‘ r ** t ’r>«rf eaca-compUGag bia 

Be ia. -*U known and 

m*n, the cr-cahera aald Hv aabtoancui . p~t,. .. -ki-i. 

* i0 ^ Mrer^o ^VSwlTto 

John PtoBb created *moarta*nt ZAlo 

^'i^^TOTbtto W X£7, j>~“ hb * . UT*X h ^ 

u to m,**^®uve wire kills ^ 


CALIFORNIA APFEAIS • S’*?? ,£*** *' "* w ta<1 *" bM 

the HAM ft 

Harvard Oaly Cempettoe* 

The Woodatock Daily Sontm*! at 
N,xuJ*y, tb lu -Sport* B«l*w*' c«L 
pmn d*d***d ttot wtox "Woodatock 
took Ice Coach Horn*’* aggregation «n 
Prldey tto looalr »*8) bo pot to a rval 
hat- ffartaid '* th* only omxpcttfluo 
for the Xitti* Ff**’ hoaoCT.' 


Th* Herald la (b rroaipt ot a te«t*r 
*»« Nr. aad Hr* Harry Wltaoa 
from Ttmpirton, Cat. whom tto? 
Arc engaged tp gfoarfeg almond* Aa 
tamer r»»id*ot* to Aldan and Bat*- 
r**d tto? rafale a toc» tateemt bt 
what tranapie** in ttolr boat* of 


by CurrCiU Con tad 


John Ftotwk. 


*hl*F* uarrhal ef 

*l*c team ter! laat 


7to Phalao r*dtal -*** 

Meeting, th* peraona! fmiotoa 
a roe ring math aroertmant 
Wbch th* Soar* Wa* o*»r and lb* 

Ulka toard. tto high Khool football 
, . ,. , _ . *ou«d wyr* convinced Haxvkrd htui- 

hjpra m >no,"rl 0 g ,font n*« and xrofe«lonal men art with 

UK?' “< rtr TCfl"" 1 *' the*, in iLr athletic pragma. aU „ ..- 

*toy 'Ifltcd .m»ay H*™ 1 PT^Aihat they wiH root for them tb tbflr Hontlgy, wra - — 

on tto Journey, (tedixg fi»rv*rd»«». fOHl „ t viactotodtc thid »«h jTherwimr cv.nmg, Oto. t», wtoe to 

- ' “♦*** •*“- ‘ - graapod t broken High lotos flw» 

tnr wir* »Hirli wai danghag "r*y 
tto .Id*walk ia an atuaipt l« (rate- 

It to u poN so K weaht oo! csdang at 
pedroatan*. ' / 

Chak. Meyrrn Bontiry bUtkamlth, 
had been talking with 0«C*r Franck 
from aero** th* *tr**t wtob to eud* 
d*nly Heard W® grxag and *aw him 


CMfktr*.* raar « a new - * .'toN Mr* A C- Mastcy naltod u# ro- 

HUNTLEY MARSHAL ;c»*flj and w* w « d*aghtfot um 

- (with th*®.' aaya Mra Wflaon, who 

Job- FtoN N.t Instant XWb aSrUS 1SZ 


iiF&LiT* Jft *t t^ FrMa, aftarnoon, Oct. 2». 

•Rh Cahforroa flalro>-g Ih* am®*; n g e ^ Ty boflama Pour* 

. .. * . -.-ujAh* 1 oAko lb Harvard wfU to rioaed 

tto cab) w»athat <to,- were £**♦» aac* *t tto football combat will to 

few 

goerpto. New Her<ro. and dozing Oe- 5 


tube, they flept la hofrH and ear- < HOY CASE ARGUMENTS 
took of row)* prepared by ottor y*o 
pic. ibnogh A. C. ba* ttblta of tto 
Oyp«v B> h)ni wh*a It coat** »n t.v®g 
not of fioota. M» fflthda ray, 

(.cetera RtcOUBt Motor Trip 
t* letter* from wock to wc-k to 


TO BE BEARD OCT. 2? fall to th* ground. Ht v»« to tit 

——~ ; *ocxc. ft&dmg that tto officer'* fingeM 

Argument* to tto <a*a ot Ercmont'on hi* right bamd k*d bear, burned 
Boy aod two aoaa, todtoted foV bank-j*fi, but tto weight of hi* body bad 


tofar* bn marriaga. 

Templeton I*'* suburb of to* An- 
gflwi aad elaubd crowing ha* barb 
made profitahi* by the Wiboca, who 
an aided )a thin* effort* hy R, C. 
Er)t». form** refldex* of. thi* city, 
Tto warkly tl.iu of Th* R«rald 
conttxoea v> tapwri item* of lateycet 


MARRIED 53 YEARS; 

OBSERVE EVENT 


UrmswJ Weddod P«riad 
tabird by Mr. aad Mew. Carr 


prc*id*nt aod Raymond Pfeiffer 
Woodatack **gre<ary-ti i* e «i »r. 

pigaoo fgoa at Harvard ere urged 
to get io tto game and wrah wttk the 
cxo"ty otgastoarioo )u»t taonctod ta 
Ik* and ttot tt nay tneax tto ommty 

to tto folleri aeoa* 


LEGION OPEN HOUSE 
•. FOR WAR VETERANS 


tort torrent will cpcdinqn well tote 
Nowjmber aad tt will taka ev«a aa. 


vere (rate aa tavm them beyond tto 
pehtt Of Ota. *o the tatxoet wba haa 
•uge. tort, to get out Onto tto pees- 
eat tieea th* boeiort of tto y*»r, a- 
pert ally tf to carrier eo dairy®* and 
ha* Ua com and potato crop* to g*c 
out. 

PaB Fcad Apfc.tr 

The rate* of September aod Oc- 

, lubrrr bar. produced the (Wrt fall 

Haflowc cm Pact? Next Ttre»dB? fted koewa in many year*, total 
* Nbrht W BA Featured former, cay. “ife each fall I red has 

_ ;to*B known during my twanty y*»ra 

': Irf tortalbg," aaki ■ Denham tiller of 
Tto America* Lagtoa >aat ad the <u to , a *MW reporter ya*t*r- 
togtoo Mrollao' will hold a Bah d*y. -U will prove > great feed 
tow*®, '-open totoc- part, *. the befere rntotlog the wlntar 

toglox room, new Toraday eeextog. feed w*aoa. # be added aa to to led 
. . tbe benefit* accruing erpedaQ? to 
Tto affair 1* te to ®rex I" honor *„««.„ pay crop w.. light tb* 

0 * ,k# iV °- * R-^nd rtvU w« *rt- tumnter. Kali tied (# th, way 
erax*. *to W, R C, Bpaolah war »ft- rf paatore. aad toy told*, (to at. 
eeana and torticipant* to Ik* world r# ,,^ c fo,*r and Jeot clover crepe 

.. ’I**/ T^o 11 ^ W^fk “' ol Ute towns* are ttOdtont They 

At-Iflreh are tnviUd to be prea <bolm * „ ^ „^ y, ra tnd H . 

-ent. The comruRUc IX ctorga drelre. te m»ht* ttot are rarrty vbublc to 
to rea«k oil of aho»« (t> Ike loeal tor-: 

. V. .edory If »ny «tc overlophed, Row. ^ ’ - ’ 

L. Carr nfU-er. am) do not reortv* a petaoaal *T Ptowtog Under W.y 

c-on.orW relafle*. a. W *7 ,btI ^ ** e0WI F *M« •"•) "*id. ef fad ptowtng 

« n are ri.iMu In drbrea Hwoogh farm 

ueiocfc There wfi) be a program 
pf court* and game* and refrcxbmeola 
vofl) be ten ad. Hatowe’ea decor* 


Mt. aod Mr*. Harr* 
tha city entertolwd 


third wrddtag *«oiv*r**ty of Mr. 
Carr’s parrot*. Hr and Hr*. Franh 
L. Carr, of Marengo, 


To pare more than a half roohmy «*« will be rad and every rfirrt 
of -vddt -1 iff* to . rare pttvitog. to* ,*crtrt) to make tto aff.lt a toppy 


winch thcee wcH known Harrogo 
people are gtotofot They w*t* mar- 
mod at Coral, farxnng comroroity 


aod ih* paper «ree* aa a Irtux- front jjouri. of Marengo, aad ttot rirtblty 
bo®*, Mr*. WSwh ray* £■* ******** ,w) ** 

.■ . . hotbe of Korea of friend* who umt«d 

TENDER MRS. JOHNSON > *?.» w**«*><t»"fc ««B »«U* 


ooe, 

ROBT HALL GAfNING 

FROM CAR INJURIEfi 


Robert B*l) ia Meowing Botfly 
Dorn th* effacta of th* Injuria* re- 


4M rMPAiriPierr t»rwT 00 ***** axnlvmaery. reived the erenix* of Oct. 17, wtob 

A® UflrutC rAlN 1 Aow-g tb* ent o( town mot* •* *er»ck by an ootomoWe while ceoau- 


Nik Helen Johosoeo .if* nffttof U “ “Itotto'Ittt Why *«« Mr. fcbg North Ayer street oppoe'te tto 
weR known Harva/d^nbvctrtat. too ,0< Mr *- H*r**y Rfiodca and family;Huge k Bander grocery atom. In 

Brito*, Mr. and Mra Oeuda Carr iddWton to rtoter* cbto aod bretoeo 
riS5T^%i<eSai^«® 'o™'* «ri. mrt Mm Barer I on th. head and fare. Hr Ball r»- 


rtoy xoa two kr*. tmnctrtt to r P*n*-imr, but th* -wflgbt Of hla body had caairraan or Mnxn yh-, 1 - r—Pv «< Vacroau. Mr ceivrd toturio. tt hiv lev m totx. 

ing trragbtorftlcg, wiU to_ toerd to-iiarkad hitrartf lo**« fro* tho dr,ih:*7 m *r ,nl,T L* t ? d rt * erganmatlow [ 5g~ J^ota vwJT rod *r«x hS.hu*rt.«. to 


(fore Judge 


" -- - : : a </*lF WTfi* 0«WJI>WY, L'CL 4(.)BN Mtd. *h-«aMgto m tm t»fi* nmttaumj c«fflW|u | _ 

Tht Herald Mr. Hanley toa given bia Tb( , p^, , ol,,^ „( renue, ! Penck wye &* ytaya old having! The paalttoo of honor thrA Irtv- u,nroir ftT o H , R area 

totpretolane of th* country tr»vrr«d ...r u n .. deed w,. i„w„ ___ w „„ 'IcttDocat it) HAfc HIGH 


udg* R, D, Shortleff «t Wood.! ctoollqg wtro. which dangled »bov* “f what will to known a* victory | 0 j ((antley, 

thi* w*ei Saturday, Oct U.-bi* toad. .dob* in (he tm netumrt campaign., * __ _ 

__ . -1. _ .1_ a __ *, v -- TV- a.wtaU. W-m.- <A. . I * 


Hhpreaalon* of tto country traoerred 
do tbe motor twor of «.«» nr dr*. Bto 
Utter, have prwvad to inter**ting 
that to to* *c*n*c*d more thro Incel 
fame a. « nerratoi of event* from 
tto eaat of a motor car. 


ft k tbfii tt im f«r New Hum* Oct. 3fi 

Tto MvtbodlU church will hold a 

retepttto tot Rev. *bd Mr*. C. H. 
Newtom lo th* ckureb partora <® 
Tveaday evening. Cwt. SC, begtagtog 
a*'k;» o'cloek AD member* rod 
friroda ot tto eb«toh are urged to 
atonal and arriood a Hearty w floor** 
ta tto popoUi pertec *ad hi* wife, 
who wet* rutaraed brer* at Hm re 

cro* conference. 


gnat received, another era ot po- 
Ttoj are wry ctoka. 

O. Hurflvy « fiwna 


Nm. t. Pltro* and F. 8. Bwnrttrtorm auttfltal at BnatJry tto nastVrewJ Mr * J°bx*ro cam* to hey un- 
leprreeto (he Buy", whtl* V. S. Lobe aevao year*. B* wa* a vridowvr and *rt*tt*d and a*e*pact*d. tto lettar; 


drawn (or a coxahtorebla dwetance by 
ito BMibiitt that itrook hitb. 

‘ Bari WeHH. drivre of tb* e»r that 
bit Mr. Bali, baa been attentive ia 


ley. itate'a attorney, appear* for tto 
people in the proeeecting*. Atttccwy 

Lo»d*y wtO atrasauiMiy oppoae a 
ebroga of rexue. uwlaitn* (tog a (a*. 
Jury taa to obtain*d lo toar tb* oga*. 

Thi* tbe Boy attorneys couplet and 
hare fiied*fiat lota than 100 adldaviti 
faom ciflaroa (re® «B paata o( tk» 
£o«nty wbu flat* ttoy toBov* tto 
cWtexaWp of tto county (a not Ha a 

pro?** frame at atlnd tt gtte tto da- 

fowiaKta a fair trial. 


Cam} 

Ye will bare •ev.rei car* of coal 
an track, p flam) at f*,U pm to* fret* 
tto aar. Grade guaeuxknd Laura 
ytror Bcdre am* *o that Wt taay battf? 
Tyyj^o ap an amval of car. Tana* auk* 


* DoggUA Ctomna*. BL 


teat children agtuiv*. 


GRADE HONEY TO SELl< > n Bma* with tto eooditjon Meant®!* bin newly ecnotrrfi fari* 

- ,of Nr, HaB, co mi a g hm» fr«p>enUy amploye aad hla. wlf* (to oacowdnr 


VoSey Bafi Strim 

The boatnacuaawN voHoy toll 
taaata, wrth two meeting, bold and 
attOttot on tonight, b«ve player) eight 
game* at tto cooimtmtty Kbool gym. 
Tto rtairdiog o. tto'taairo.br the 
reria* that will cuvm * period of 
aevreok wvekiy aegUoo*. x a* fofiowa 


flmjrt.ro of tto aaflonai tU* T^Lle 


V 

L 

PC 


i 

ffiB 





* 

bvo 

♦ff --re-xf-.^X 

T 



Wa tore fra at fa awrmifl betf.ra. 

chotrer MU a*d oftwtoN yean oldj 

»)ao auena good area D. Bereivy « 


committre. 1“ »*<<«= 

MV*. John*® h». ttkrotto mattre^.^.hf-^t-k . 
atom ronrofcrettoo and wflt «o* iNj j" *#$££** - Vltc 
V» toclfloa foe » brief rim., tt l*1**»v M '- “*$£•** 

S ■ter*load That rim fuily appre- bo ' , *ri >*** * pnta 


data* tto hoaor and tto aaponaiNU- 
tlra of *o icnportwt a port aw wait 
■HfiawHi to, aba admSU 


Bkthir «a) S«wret Nov. i 
Tto Ladha' Aid aocttto of Trinity 
ttotom .tori* wtfi Wd a brorara 
and drioina tappm an TWaday, 
Na» t. fiupFcr arevad to church 
toatamnv remauaaiag gt It o'etoek, 
SO recta pea plain, 4M 


tbmeon ttot oagbt ia bring buyer* 
fro® far and oca*. B* baa xpertaJ- 
ti*d in ib* baa todaatry tot a aoaflwr 
of year* and W* boaey la first etu* 
(n ***ty way, 

F*reao* drflring ktgk grad* Honey 
gt raaaoMbto price* wUl lad tto Mo- 
Rotort* »pl«ry laat (to ptare to rtflt 
Tba Honey to ta offering for tala thla 
fall la the bert ps o do ca fi to year* 

Burelfi Adtrta tote* i saaN a 


fiagtoa 

nanaaaL 

Mr. Hall ba* hren abta to .it up 
during tto tort taw day, and Sspe* 
to be (HI* ta l«a** ht* ton** to a 
abort Mmo. _________ t 

Firot Ntantor of Lyemn C«arne 
-Tbe Mrtlroc,* a OKuedy-drema «f 
donrortte Ufa, wffl ba preaanted. by 
(to Ngto York ptoygre at Saunter* 
toB ttoaotrow. Friday avunfsg aa 
tto tort ratoi of (to Motoa JM ra- 

gnn lyonnaa conrea aprsaaowd by tto 
4. V. dab. firearm ortets. rotetto. 
»; cfefidraa. *1, “ - 

toamf t> canto. 


territory tributary to Harvard Th* 
rate* bare made plowing rear and 
farmer* h*v* nreilod ihcmeelvre of 
arety epportutrity to do ibis work 
ratber Oran lo wail ontri the advenl 
of apriag. Tba ground to toft and 
pwllow much Bkv new toil and ire 
taa torn aver tba farrow* with great 
apart," nld aa Alda farmer in 
epothlbg of tto tall plowing problem 
yertvritey. » 

totting Brtp Preble a> 

Fred tt. Smith, farmer Bring north 
of Harcan) in tbe Out Grove coro- 
»an tty. U aottteg tto brip problem 
by baihRn* a lanoirt baoar on hi* 
lartn for tba occupancy ot a married 
man recently netted from Gtemroy. 

Mr. Smith haa already itortad oa 
(to Initial work ol a temgriaw wbMh 
wltl to arectad acre** tto road from 
tto present farm boro* H* hopes to 
complete tt daring the present fall 


In Use Smith dwelling Tt lo 
tto only recast** available to pro-, 
rid* fan* help,* as id Me. Smith ta , 
speaking of hi* dretfloo to bo8d for 
hto terra toto 


W. J. Ktttfc*. Aortic Sad* 

W. J. Kate wa aril at pahtio atu- 

Moa on hte terra IN wfica aouto ot 
NaHcory and 4 tbOte north tf Cr ra¬ 
ta) Lake, on tto Bgte-McBdray read, 
oo Wadaaadgy, Mot. t, Hla atHr# per- 
oronl preperty. canatrttag of a# Ur# 

•reek. tofludJag US pet* brad Poland 
atoa too; alh toy aad gzarln. tectot- 

Hag M ooug of wun te (to tooato *»d 

a coarpttte raMt «f mnrbkxvry aart 

te opreatteg a “ 


Abrthre Ml acre* a* tto HmuM. 


Fig. 11.—Another example of top-of-the-page balance. 


from the rules of good salesmanship. Such a make-up has 
nothing in it to arouse the interests of the reader. 









































































































MAKE-UP 


167 


There is no reason why an editor who has a strong personal 
preference for a balanced page should use practically the same 
make-up in every issue. Certainly there are many types of 



rairaatty OttfeMr* 
Tb** Simuf. 


It. Mi. M. 


KiiVUWBRtl ts. ms 

r y?> > v'OTV 


*STABtts#Kj»»»«. 


Clerks in Registrar's OffUefiave Visions 

> leisure Time ofPhotostat Is Ordered 

Otfirfftfe E.Hlnat* " ■'■ / ' T; -~i 

wm *faw. 1A iMTt, al,M '** w ’’- •>» 

wra,SAve Ifi ooJ*ch «. b<c hamaeri «<■ ti»<« to 

Copy <jf RecOitta, -A the a»t. 

* <—---Whllp tb* phetodnt «Jt jririinro! 

Oevkt W(8 Oe Cetortb Waktog Oat «h)««V> «f bay *», tto macbiae per- • 
8tu*,al AMlintlUM ty tho tlatvpraKy *'(8 makr, 


Two W<*to* Tr 
Wg*t ITanfxd 
Crack M 


TM* KMdk 

r Jitmn M v 


Dcjuw SOMbvfi'tr and Edmond 
4» Ctwwenu* in frwmquind- 
*w« With CapUaftsa. / 


I^nbotiOft Numbering 40 
Pffteeti la Onrof torg*«t 
In Vear*. 


TRfP TO py 


mm 


FEW EARLi rE^wSES ireterr Six* the tedt-v ASSFitf wn®b m wo cmr 

> . - x «*» fritoWtoWM* t*»lt of fclttog’ out cwnjreny the t»*ch.t>* here ard will# _ 

Wtmn t VM t* W th. tmtoiad* tf racwd rarAw *, *p*r.«lo* tMrfw* thJl-iM letted*, r*.^, *, VooM. 

t« D.r»tor.o«t *< emt x*»«erx to »«d>eat*erv>. tar «|fi M fatee. Jtf. Cooheo* sold tfcaff , f . ■>■■,. n ,.. a 

A.«* l Mraa^lMwJra.. *«♦««• »—***. [a «p«tel teem. tooot 1 hy ta ft/ • 

—~ * ’»•' WitoMbt, toxt.n* H^IIU. V wffl U Utofc ,n tb. bitoixnoat of '**"•■ 

Calftcxtrea of mtfjgt spirit ond » ** * I"'*'*-! to lr-ta.nu trmftrtoy poll fat ,hot<r«t»ire *eit 

etrengtherw* <4 teteto freW Ok* “-*.. ““. 

tlor ration of < ourwp-c of rommo® 


Owfctad-Jte^ii, M,h* »*p<F* J*. 
: i ttoion «S Bolterte^m V^Maejf 


AJ*jo.i«g ploH. |« th* m 
«e>mi h»iut> t^o-K*«Ji tov^ 
te floe eftrved u, « 

holatM* js,i. t uay t. '4b.h* 

ttriWhn HtMOnf the 1 

«w-l «e J-etavato. No® S\ 

tttftwn^nrdw *»mt. 


viAio the nevt Hires wwk'. 'fbo>i«*. K\ 0r y c 
!A. (OOkiO". ».<*UW ik. .it, «.11 , 

t. <ho CT0< marned <,»M> tfc, *•**<*- * £* 

' «4ok <rf Vwrgaeimi Vat pr^ei t iM»^5^hun.'1^ 

1 tertiur IU tMtsJm C, i. femfcoeet Sffi wlM *“ cb ‘* fll ' !»«•»-«* 
awi C R K.b«oe.Ja»nt am. «f 
a<e rxM.p-rjt.ftK u.U, hetiuli XJmo.!: 
tKtOplfHt of tb- • .WU(>!«K, .ft sorry- . 

1 »* ip an ottsn^ rtt^-veiKtrorx:' 
vrif. rhn.hst. or rotS-Trttti (# ftafi.l 
»M «■!«. varan* rtsvetejimpM 1 
' sooiPintK ift M to induce" 

<iW actively ift the profit h» 

‘ lotrfMl-.lt cojiirttt ’ ' 

fw «o»poio.-to to A* toitei o Si\«; _ 

! fcreo f*s*t><<t or yvt. _ A« intorr-a io j 
•hr plea lx cmtapd in U>» e»t»r re : 
bits*. hev«re», ard flftare wmtouoi • 

! return» may ({rxilfy t» hop*; of ir<U- J 
ao» uea, vho eonauWr- it* .Wkioh of 
1 men*, dattoitaeri* to tt* sem-pet at 
uo» of If.e nM aouuaulh.* Unp«oy»- 
ftosu-v tb.t rm,ld I*. to lh» U.l- : 

I venal? «t «hl» Ur*. i 

A rvpo.1 Oft the {qroxrrra. nf tb#j 
dontjitofy pro|Krui<oi. <■*» uj* » p». : 
lion of 1 he tlo-rt at the *aoct<o* ievt 
«>ghl of tb* ..fyioort beori of the 
A.^ristioft of UAerggntted 
FcldtfJt °**bi. 1>oc - ?• -oat«tanl»d 
I'M" »<u) ttxMK etilrmsoi. b.-obably 
j Irf AwsBitly Mali, to onjoy a .ouoS 

jQf jtbK .1 .xwt A"-a«rd*rt. ftofrtvb- 
imer.tr >>lb be «;.*<- riargo* tke eo 
itettAirtnoot OfviUe Hlxbl. ~U. 1 ** 01 ; 


■ VoMer {. Tl * W»i«f»ky utriefttr*. avmlof 
"■bo M hf.wt P'Ti'OJ. Ifcc to. K*tl In oarer xl 
1* #r»'l fete.-, wM mAo ItKfirxt at^MrOft*. 
M ** rM> * ,h * **!•♦»* **»» «bi» your kt 

Mt "I™** *» ° 

JT , ‘ y ie-riook. 

Mti mor- 

Icnoniff A ebretioe on the ha p. u^m- 
laoiirti. hr, vxmed by a -ielb. >o.l iw e.cherirx. 

. i» .nciuitoS in lb* lloi ,e eamber* by 
' ; Ste< -**l. f'b.pi.., Mocari «nd ether 

T .taAWi mrnvotr-. IH>n Wuifryd Mrr 

r.n, of the School of Mo-w, «nj tllft 

W trier of tb* airlreotra, k.u>ottftr*sb ygf 

.torday 

mnw Tbr '' n * r * n w b« »*ren at reft 


FsiUMti to flarl HO. «u*w. , '® # B «o v * f r "•»«•<«* *«A 

irhfciito dra* L tM $3» to b .“‘ «mrintieft. Pto«d ( 
(and that »oaW make poxohto » J j rb * »»> "*** lt °~’. 1 

band** trip 1 * Purdo* etat v*s4\™~^~~™~77 

MANNERS OUTWA 

sknofcharaci 

race rule. l*««d» band taef^lhiU “V Vl W4 ™ mVI 

t8l Oft Uatwricy fUftd* A populdri n|HM TCI I C Cf 

aubeoripUw. naekt net hm teffl-j UL^il IGJULO tV 

eitnt iaed*. In xbe.t. v* *e» m» «-«y ( \ 

to get Ibe ban.1 (a Utayeu*- ttadlib , _ V-~7~^ , 

**. bodartf nmuager *f »hc ( X K*— 'M* 1 

boad. Itoid toot (right i* Memwidw j vmll\ Women cm 
the r«a«e* ter -teemring tbr priori ; -WtXmifa ® 

t* shew bests of Perdee Monecamei ^tT * 

Indiana* bond. > t f — 

- SPEAKER CITES nffltc 

"tod* » Uoir*r%hy beadoowe whr« _ 

“'“W *«»» Otfeeteo Art tor kj,, ^ ^rry FtewtoS 

Waraer oofbaad a megrem ruekfly ,_'. 


.oc.vtwe foHa» 


bkhr ea-h cewplrte ropy by batoi, - M .. ("xtrfc Petrel 

Jvgg* jT^ ^ ^ cigftn yr«r Stipe on P/enidm-• IWbl 

By au efVe pkotcectet. howmw,: ^ Rpher. WltJjout Op- «rm>»d 

O roplef can he ma.tr in lo.r tbxo ^ ooKllkm 

« toiato*., at on »•«<«*» rexl ef X ' , «»*»»«* ■.. 

Lvo cent' tot h. I* nhM.ni> te thir f IjrtK* . . . 

>m to coinrioy Are tlitMoot+I In V^. fROSH NEXT TO BA U.GJ ^ 

«w'» *r tola*?, on ertaxl -jX - r™. 

t»pk of the. on* n«J «H>y ItXtfti P-Hi^ji ftoom Pm*c* T.o TVrtrl. ^ " “*• 

** "* *•”» .«** • WtB Ur fried by Vr.rtiog* _ -j**- 

u--v-H.-wu.i ~ ,. ® ^ »e«mhe« of I hr ncbMtte abet 

YtffK Tft HANftP * ' E «'» »•"*«**. tb. Ah«e 

rUtlO IVnUHVR ! yvty.ci. Kouh«-o* ^.x-fcd into'' 2 *' IWU C * n, ' ,V0 > ^ 

FOilNQ^. flFY W ^ amlentoy w Krt-k^'T** * s <*“*' »-« 

rUUlyfmj Uf I. If. leu) , storirri .boa f«. -to*. ,m»r,i" C# “*' V - ^ ,S ‘- E * ,b *' 

hW^yS^todram; VkCthty •« ■»* rt»rtrrr*3 toMr W 

odters To Cokbruto wtth 
^ ttjnquel 

IoIokcv ceod. "ill cslebtkW tb* 


SCwtehl 

®4pta 


(torn dtor.'» ; ’ 

«>oSk Tin.' 0 ""'- 

oton.1 in "*‘ t051 ■*“< *>»■ 

rilew7 Oloo-'^ ,r **” ■*«( Ku> - 

,. T , Wr > Jt'A.i"X». «. Mat, Ure, 'ifl ) Pm,. 

May. 

|tt; Uotl. MtOuce, •Jfi M*ry f*f*rb 

A, bwfotl, 1 » bo hrkl tn Ibe a»d"<r : with m*a>ari« of ;b» hotly cea»«t.l ba,lfc *f. '*1 A«w hetr^e, t*; C*r- 
>atn Of tbc btiKtoftt Boikbng et joAbM rlot^on «ldl io nibvl, a>uaj; Inxle Urbaupp. 70. John Pttmmecb- 

|h «- • ^*«h 'tot .to.o(rpojntoKy.t "f nek bs*-{cr. 34; Holm Shields. IS; iebo L. 

E«ry *Pft»n ««tr«t •» Ike OtJ-, t a * * '.*bt out of rithsr tbr KtoOf Srah^ -2S. RoU. SUndi-b, •»; ftofa. 
vonoty. cooftrttofe pf the fx-eky. end or oeoSoroero -oting, arepei bo»*» Steel. 7*; Chjrle. Ttmrrj, gi, (JUvr 

.rtfcrrr fr ond.' 0 < Ihu iKeoriktioft nry. ffstt'j*} v ,,u»d bup* that el irdiet: Wlngyrd.. *&J fieri Wood. 1 8»t IM- 

:dnfa<-ri to Miend 0>* fhftrtino. i *cOl-. ton UcbOti ft-ouhl be fiieri in tbn freok•! "■•nd »>.y- e) VirrW- K*-riogrr; Or. 
tj- fptpnhhm hi*.feeaestiRt to ***•*■.i«ni> rlrcKuo. th* onto one lefgfcr Uetri'-totrat* Way. wtol Ac.-hir W*ry>«r. 
■Phone tor olfir* taf ofr ,„ ra( .^ n*e» Edmond-i ' -—--- r ' : ^ 

Ticket' ft.U to put on celt lee,, oekl yo.torday rftat bo ki ryptotto* WATTD ftM TAHAV. 

-- -. ■ .., troy nftprneem ree coorxina we.v omo ' 1 ^ 4 ' * BI ^ l‘o .ob(K»i*d at to« y : oiir or iokco jptxipo of fioshruto ie• W A11|» yW lUUAl , J? 

ilmtiao, Ceimrorty utol. A»«<e not l'"rd>ytorito', Churrt.: j W - US' ‘MT iW ' <>,,,f, ^ w, 0" w to l4f «* i '*;. Dime \WT nkMtlr 

.• . RAJMjmca 

sr»r*£**sa. Si*-* - i 

zirxzTT-."" * M ThrriMi^: 

vuibu .."teohino 8k yoloiwl toovbieMble r»f> to rMtast the warn, 

Mtoib (TxroiW, .-•■] rtoiiair' ' *> fn.r? ^ ftf j3telM*rtoco:.-iry Ik m,,l«}tW toeinilhl* of co.itiftooax tofrit*. 


-vTpne' itK; tn- ar- _ - --et • ,, , „ , 

•** in the horn*, and dl!"h''td Frfl ® Cot 1 >^«a Hetid Says Irih- 
ri mti one ex ae intsr<b.tm« key; «tl lull SboWUt»<3ln GftW 

vt"g d#fift« toe cooria of tor i;.lk- Star Realm, 

«/ jtxohtoti* of evety-dsy eecBitj - 

Wtorn. ! The inytetioti of toe toc.ntW_T 

Measerx are the ojtnoni n*t vi*- C. on It by Ijeaieomt-fotoKrl 
(Me : ijfB P< eoc « toiiate tb»f»ripr md '■."U-tato'er «f C. O. T. C b> tto Ftfto 
rep.tMft (u tifa," -aid Mia Weft* to Cutpa Aren, chelided t..c Tur-.to. ef- 
her apcn.Pt; pemetox. They ro-r«l, tendon liirttr l to <t vb<« to tbr 
naMoaebty. A wolhbreri per-on it, vanna< ctasac* o« vcouhl of (ha *f- 

or*i. eetaniaueuf nor dcarit,e*rin* , F(0 jim'x drijlik Wortf end hi'tpry. tf thr Intrrao 

Ubri ano e*, ie ef ifeoie .»ypft»ow tvr.^r n-r o. Mf.™ xr tiaftal. Mattonal and 8t*» C»«or.i<. 

tbrft ft-tott Ire to ba hC ;*f WeMtb tfttolbs eot-iert of toe td- 

ftKinnpm N*‘ill ntrfy fire t>km* maftii; IWNxkbtertM-x te C*tai«lm«>•Ov-yc»«»-: b/ Mrft a , B. A.-traen. pretldcm 
c*n poK ; .toy noreAro*, loft fektft- eftoCSifn* after I „f to.- Mat W^ht Sr.oell Cchncd 

‘Cehtlofafk ««• nmxkov of. too>hii anovai faR im-t-Mw thry «®|M (jkohok, ot too rio«o>bcr oiatffK?' 
IthT RbcWy.* By y*fiUh£>i»t''is Tftoiaii (<l(a ^ bt h-ito rith work drere hy iV " f l ,;t hren .1 coitoril o? venren, Tbc»-f 
fbom mh» (uto charm of m^>, ' " **±*n~<.»*i A^fii^ftafrevotaaM: 

tbow oi* -frett itt'gtod fettn *rM 

ttrexr. ft to know otot b. correct to b* 

'da'hP et *1i U«re\ *hri 6«w to do it" .. 

Mies Weils eofttooMir.i litog. one pf! sgatig Inspceleno, h« wdd, 
tim 'taadjhierttet rriaripb:* Io <n, ( o<rtta ; tfojivt-.ity. bj, toon 

;l» KVMOllor ; cything ro»-.»Kiro<.ur. 

Ltod toot tWx >'>1o ogp.)i«s to dre-r.. 

^r>«|_ni-‘ lannorr. Cood roririy -fee. 

Ocan Weib RctommrtwBt < bfk- KKt oBWA^fiw 0 Ky.x®,; ren.-mnieup.l. _ 

Roac Ptaj-ef* fo !U«lmet»— *S* «M fftttere b* a C«it( 5tpr ttoto" 

Mnr» V«w ya.ej Touch.ft* on ot tire. ipxpoctia" will not ««o»lnar- 

‘ i Wckui-t*./. t.jttoo ooat deli wCI be, 

^ridMoWr ft. K Oftrkb. cKO^rer;^'^^ 

riato-i ixd .orb., * ■ w A ^, aRdr . r> Mr ^ w , v 

•*nTfftirr muirrTT^^^ ?'T 1 Mf i; a, a, m 

I r.oxo. 1 . 1 * i'* iBpRvTWn^o^Mhr 

IKCO*nt— tt... Vo.. W°«re # More* at too bloomoj^po 

iR.part. Itreempirre Af.rr Vo*r [g^jg M. r,at.|p H. Stentfref ftax 

J —<to»ch TrarrN For. ’ a"a"to»«l» elected i. roaerer of the 

.. . - veoc/.l tx (Orrcrit M.-t. 1'ivtd. Beck 

1 i (% ter aw^u^a Pm«v i. ho fix-*»t»y rmopreri 

! Sp.itu.vH, Hide. M.K »<— iech. nfooprift^ukS. rbikl tt.Wo.c roflt- 
> hour bringt ftrerirer dgtu.l* of tbc „ ,,,„ utt . ^ rfutokr bare by Jae. 
g>*et tocaatrr to Chtlo tatwred b, tba , aW or<»>ft* ie , of tto W«b 

nX-rtb-uakr Q..-I U.lel ft a vex *to each" t „ r CMm.Mu obito .oaoireired 




lire Appoletcd Te Fbtow* ljn‘ 

Itonirat pf Mate*"' II.mr 
Til Hoepriel. ' 


aira. >rm>td te' tbeamruffHlkd ft>t ilw oonren who idtoculnt (to- InUcHetren-; 

' oil, "(BilfertSI dl CeuncJ Pf Wenjfft to Norway loft) 

^T/. CIMW Pfcridfftt Of (Io: | 
coRcgo for.tbreo jmorn, a,at Mto bar,; c^j,. ta« of (be civici 

*«.k no lire pact bf tto resit there tx, ,«hcov- nrenu tmito by toot eponcrit 
ne re wore why thb. erheat rhotrid not end Ibo plans tar tire c«mJn«' yexr 

tire tolb*. M«. Chads'j 
Mrititowp xnve tb>*..' vtoaf jpjaa ! 

At '» xboit boxore .< mbbllwg fob 
" . ' , . p c».; 0 Htt<re 

conifre-cd ef . Mrx Cb.«c)« Spr>:tfi«l_, : 


A tore Kov, - SSWa ■ A". reHri >ft< k 
JU^liA, *d»U*R Aff to* W. E 0. A 
)d*yx; : red! v to bfd«i', .('toft Agee,' 

B. 

CWrttcJtow jjiayttr are remaod to 

MiMb are sxeefltot kritod (M totof- 

teitm>CR^ K Mtot Wkibs «*at*d. -rere 
that toy man trelijr Ire gte-t to of&c t$ 


ha. favorite topd - TVvtcrtolrer v-t vre.-o arswered to tk* 

other greaps »»* «tabd » sorerrr . 

Mock* ef toito for tori, avare- and Tc „ I<M M .r . Wril« MU toll on 
make iheetor of the l<ve tvm v < OBC m 

tftgt end tk* Someday aoriio at. ot- . ___—--- 

X°*3dLT, t^tnt tha^mmaettv " r ‘ AuocitUiffm Hold " 
w^pJS^KTSmS?- 7S. Morning Watch Servlet, 
ward toriw. riXfffna ttrercod** Tree : ~~~ , : 

«or« end Sfids Engteml. Woto"* oc-l «■*«»>« 'to«» «.»w, ftbiri, are 
trttori. of lire teocifre. 'The hto.r-1 b*b» annoaHy by tb* Y, W, C, A- ao:t 
rtot* of Kilty." (Sf ceiove &jed»'tbe ¥. M. C. A, donfttj ffteytx Woe’c. 

Irennfre, reiH be glvew et ton T«>s4.vft. „ s ». ,* ptoto canal.® thlf '«■* °< Aidama say* that the "dji. project. 

cmrclarib* oTttPtW xto^jf ~ ‘ ..“ “ ““ 

tto^LTbA iho tonaf * * 1 Ifeiw pniuioatod yetterdey. Ton min- 
Hu. 'itft it p.*y»» or Vrlpwre resdt«g.| 

Tito ae.t U-itib* onto 

oiti fieokrtofto tar jliSO. ttowto " 

mbctobx wtairet be ririd if lbs ' 

log roptreliy of AXMPibty Haft h, tot 
errixni W«to lh» daw of It* 


■xuie«t sort (retolitm f*«p*«t- 


;it*« trbjcIWHilftmttbo: hi ^____ 

llib BWvolxiriraiWNfcniftiiijiL^dMdi All Komro pf the ctoifttd^' wittejli,,. ci-bitMggjgmWf"fflri>c bold to 

tori tire CKMITOIO - .IcdHairi alf<W*k>mg|g* l ft ( g — ^wyj^Maffi|jdj| ( j|( B g l |gm(^F7T5rio>iieht Iretoecn T.SKI 
ctolrit : I ! : 3ri |>. Pi I kur-'W Is too ««« ; pari n 5 W o'clock. 

Ari-tce* from Vallenar >>. Ihr prov bon-, to Akcv.r tfco cH/r ftawiftortr' teaftreo vlll wl tbr.re e*rnif*e 

t. . - : c:bh x-rek. The lit-itrtlclolv ut« to (re 

diuvJ rernrorttl tou, far at that place —. ——-- eppievrd by tke to-rermtoadriil of 

•KOMbae i,*w.' i SclentU(» PUige Seven ,iitoo.nini(to" m-hcon. tbo -om-w of- 

AM-affieial eampttolicf. by thr edo- Ta Honoraru Fralfirnitu '<•'** '* 111 toctwi* tytrererg.i® nod 

ixfay of dre totc.to bare 1 on wpoeu' ‘ ° T™? otenogte,dty. burioe.. fiogU-b aef 

rp.-olrptl by tbif .trpa.tramit msrllsr la , (l of Ibeic .drihty' to i •!*»«»*. Kftg8*h m*rxt«re. gymea- 


rewntd totojrloy r.il 


yoiro !**>■ SbAato, Cbanerpl owl Frrirt6a.i T)rer /, 0H , toe roolovy (J*|thri Tf> ftR *W ,f V *” '’ UN '_^ 

ureovioo fM* tonigltoriOH ihsrpforo nbl. noting uw*u T Ce%?y>»H. ^ Profrreor W. F, pottiv, of th* 

•ty" ami T»l» Into oaonnl tba Irervlrt* of'Onm Morarei »««l Nathan Brefefl Ju.ellrii .(rpartoteftt, who hon tre*., an 
(DfFeypnt; unelkr plow, ftitba. tbo radt.r. of ihe p 0 , r «H,. a n pf -W>o>.. arc otreaf* * 'tov» of ahmMk, wto remalb 
mo.nioff radhmatat- . io the <kpartm»m. tolp'i Rc.trey andita Kreac* two nycth* lOHget fot hie 

the »c«d<i t«rioa htHt-Irml ft#* ot the <**‘1 CMtarit Jberer .v*«*Uto£*-i» itm gwb tooWto accorriare; to nisimwiMiK 

amt tot- Hoc frit to yaryto* 'fegtriri the P<f<riylog> d*po.tment xori Sermon T. flrir- jyrdenloy. #*f. 
reio ear- ot tbo greyt ftripl -re,re. oblok fa'-Ic^px i Ire* T lltatk of Ik* eWrisy. SatScdxr hut .,!> tor ,n Iwii.nat.oll* 
bitter) fha earth check. j<t»pKricmfcri ftxrc elected ■ («tdl H* Ttueit of fbufofaey dtoktoA 




Wrir WetotnAM t*ri 
OMor 

Wrifttorigy. ■:• < 


Fig. 12. — One of the most common types of balanced make-up. The head¬ 
lines are arranged to suggest concentric arcs. 


balance that can be worked out on either six-, seven-, or eight- 
column papers. Figures 12 to 19 show some of the simpler 
designs. As will be explained later in this chapter, these front 


































































168 NEWSPAPER MAKE-UP AND HEADLINES 

pages are perhaps too formally balanced. Contrast obtained 
by throwing one or two columns out of balance would have 
produced a more u salable ” and natural page. 



:' ~- Jis.it -sOl/sisSHi 

ym. a, s<>. it, 

DECREPrrFuyms 
BEING GROOMED FOR 
AUTO POLO SOUAR&E 


IhitllANA T*«1VD.VV, SOVKMIW* K »*«. 


Tariff Cc 
in Ct 


mm Work Offers Experience 
ice, Economics, Science Branch 


itajui to Go to I 

.Hstttnfay. 


«i final-. 


STUDENTS TO PHOT 

i'a Cl.*- amt r<x*» Pici 

-T»o»MN*Plf*M Ta Vr Store* ' 
•ft IfttVa YWd 


*Ain B n«f Uuitt. 

Parteral Bmty, Vinlto’ 
sliy Stolon# En>tdoy«a. 

;VWtb U|f MM4> Jol*itoeJ 
t xcohji \l<r»Vrs in -.urt ut' 
l -rxtetrol Cradautm. 

Wo* no rtw tfoiieil t(:.Ttr* tariff- «| 



WOMEN 

SORORirY 


University Orchestra Opens Concert 

Season with Fetching Progrqjn at Convo 


■ / >4 v > / * W '" W «WM> ..« - .. 

Itol (** «* *»«■>«•"* «( AH.A4 (rAmm*. , W< 11 v.e *>., IWenofyi-to .by ../w -S.^5.1*.- 

'>«*« «.^rr- tallege,, fo . ,b, we. 

•* a*. h«. TS.Tfs?*' - / <—* -. 

tW *Y * » »««< f^u»| tre c . eu0 ~T, _ r-.ory -a »to ereto-ru Aft of> “W r- H « 001 «“» w «** **" 

TT >«***# tto “*cdjTto /:,*>. del .pW-dty Wcer. 

ft"*" foiooe«.^i> »>«k. «-Y x«<t*o<a»>* Atpb. Mt* A'pl.a - a,.,| p, OM> i tba ,-voh Mar ■°»£>W r-» (tow xltolc and pc* 

TV dtow-,t<a» <tre*& pt *>10* h"irtl' ltd* » IH* rtoplre hcx«e ol « J(\ c.K-0-c.;ta.e >- c®,t. • M>* l» ■ •» •. toi.jl.ty 

. ** y> **b»l.o« of Hi* tomadcxbin'.' j;U(( "forth fitst-i t.rxt Wmta day t,ou In. 1a. mim : •?.-« And o I'. 'I .rxv' rare to 'In* .1 

ne itw ftl.Ttee tariff- tb» iu-Uo-Ug nt Ox- t.Vctrd! H-iy «u. V-.«(y b. -,ol l« l,# U> fV wuxcll^- of <V i-.oi.sn> 

U«n-n,l4ni«» ix^nfx IniHrtXM-sWo on jSttmc In \« «. PMf'pwM ^'oKVVV tbiuxb.xv: ^ . .' »j«oxJ icoiil ;V o.v-bn.'ira. }iix v'-y-JT oi S*? f'*1f ° r #*>*, 

t» «•« CvffftS’dXfA'tdafe «>si it <f»^i : Afi-:>4 IJ.-.o:<oi<^W ••fx..,, ' T>u-.-f> l>/iool" lv Jk ; BtiwVib. (V'.-ltkin, -l.icl. nOtt for' , 

♦.8AJ.W frt iMAH. *«ho. b«to *b|> :* >h» fc..ifT,nn.; H«f-i 0»|. w .,,1 lx -, | a , t -Ww W<-oU. n.o-: f 4»v/i-i ’ 1*r ».<. ,-oi: UtoUlfn, 

pofittcol sod a t-biloBS* xton-lp-xol.. |, m i, tx^knon.) tbxt oil (...re- .fox W j t x« <o(l<-y, ■:; lKd.y -t>y<l»8>«(.'ly /clfJtl-Kf. pin (Vi I (io-i • 'In,. xU-IVc >xoo»V fo) Tfcoi. Hal 

'Wli* «« <«tf J<*'’ tt! daxti-y wwrtty «w V.«: p^yos, '2:!. pvtx<iiiw,, FroncK (;(*- toiteutV. ftf (h« (>(■». At M^i. hok-'Ow *f Uk- m.oho-x o> Io> 

, , ,. »«o>*to»A:^of «(» cxDWStxwx.i.ii^U. afflptyi eo»wxi,<^»K:x| Mv^ { b t'«l)iv.y, ■>,* <>xl: > : yv >“ 0< •KOlw.w >v.n«k.<k.> a : Iv r,»xo»>xc xo»o>x of :Ko >(imo»!«o>» 

A M»( «>« t^< bwrv foow W (*< .oi%tiKol*<f«ro »i.ti (V hr»<b of U» : 0 „fc. % Dcltoli: KtSid Mx^fii.,), T>. «(\-oXl»>s: “•* - -"'«>!<>• ■••■ Uv>vM\. .-nforti- •*»«««« tosl.df ft«s, K»*(f ;> mw.lcaJ 

>n«Sx ot xmlt-W'lf*. «i| 0 B«t>tlikiJ '-»n><WpW»«Mt» df '«»|0 Vlilt'mfey' y»«»c. i >lc Iblcftoi^; di»iiin« rewst of lime:, Woo>:w;sb»o { iiwNi SJiJt*. : 1 • OK '- ’’ '" ,,J yfj-K KoMkr- .:>»»>«*;■;<«* yWfi«>*>ye nf Mb. Telit, 

lilt <*<&£»•. )• J»V ^pvnojK l^xv PKi1sd(.')>bf» to'xtoto) Ab.'.xn-’.oi' ' ii ,^ ®laoroffts^;^ •'«■*. ^ KW« : f««-.e^of (oxorxl MoV.i'- a(|-UKK«P?V, of lb<> timtoui 

Tf» (.blitttbR I'.wt ol Wto r«*) Vd!'i M: 


l.x f AaULSOKU IMT. 


CONSERVATIVES IN 
LEAD, 150 ENGLISH 
RETURNS INDICATE 


Kstriy TVjuJtntWx in Vo(n Show 
t.'oorittnir Ubnj-.it. F»r 
Uehl 


/OH TODAY 


Afore 


fit4 riias rit. Km 

’"f ( onxffvwitrx, u. 
Bxtb Ukt.il Hr.neKre. 


ouito «n Fiat# »at- 


;|SS*4:«i 


F»i>K kB»n ln«o mode la (ho <nltxtl fyxM«««st out *i 
>onu.-w, TIhI rtfsl «x.-v W Ike t-’O- j 
p««y o< H»»m K«t>x, *Js. H« k# f\T A U 
smio«nr*l Hurt h>s Hr *10 >» i>)l<k. ; "M™* 

<'l b>- Sl<>*h-,y Wnodsnodl, »«k! 

I» 'id, ON oil ; 


Jfffru-M (libido M\ (Ontmoxl ox t-xRx 


ibillo:«; Biafc >xbnb.rsJ-:r.Wn,f^ ; ;> out 0 f;>K<«I':»>«- M*.f ■Of - i*M*X WT>». oKjor.ihl^oxl 

r) i tbf oblnt wjolreadintf «r tv> hx(»bit->i : T,< ' K'a'^.miwiliHrt ollxt.ni; of: tojoy’ixl to «)».«*» M':#» 


-Ukbirt. .pxbt ol tbit ftiit-.: M)>mnpoifc:, «>i % Mkoxt fo. >y T/in-o,'. "1. ttob i'os-s >-. U>o. >n*-.r>>^ Iror. rfcoi. .-no <U:rto f>0oi Xu-A.y'o ‘•Bxlkl 

djio of 0>o ««x(«y>-Wil*' no> 5 Mlti (Iw .(watJ^rtbinx onwosx.yi ; "Jit, He-lford; Thi*l»«b i'xrxo -^ito'o' SonnU' ,Oi>. y-.-.: into fflv y'x ; rkdlv 1 Utoi(ftl«t »»*• p.OfijiMO to x 
utda* tfuuMou fo> to* firei tint A™' *«* A !» *»Ured ; f«r xpooai vto.* ox\>o cojxoxooiox.. Tremh U.k; Hotou tlodw, -i,- K !pisn-fotw to* Tith of .ko-o oo a who oh.o <o Hart of (hi 

^ thie ,sx(h'-%k, i«4 (hat Toxht t* ii»; <*«(*(.(h« kt xi.|\l:(tp h> com-. H«(h>t.t!t; XiUVr.) Atotlio, 'f- sxfx>.<*<. It< : o(<oxo>s po»nl. oxi-.no tritb *r. 

uxrbl-itor: oftb»s 0 >i)>.xtl<yv psJuobl* in %>tOH onblemptirtin* »> i ntwicaliort *(tb lltt <b>i\ h«o. h> ,vt-! ilxyv «od, ;'W, Ml joaputi t *C«>»«c: no» \*XX>» - »:«.» Koll W o\.:x>- Alt ip Alt, -> IioIrJm, 

'Nw;«»ntoy : <wto>to»» <rt rttrffat^iiy* ,» ft (o\n»J>« «n«k’. itoMo.- u> >*«>;« >xcy .o™_ --- • 

' c 

>.) o>- k *w*:rtiep pttitioutd, >T : i>j' ec6== ' 

:;wjrt. llfti ;<; ! « H>rt«frintr! 

: of C'hiftffO. lw.*. /oh ycbntno!-o tmo ‘ 
j b>v *)•**>• &*< foo Voreol >oo> ., oxd 
to-', l oins- (*):< Kol' hxpi-d ox-xJio.x 
(ItM: xoltool;- l-.oyyis oh|i|.t<t« of 
:lpko Kpt:p< Altdis Xft: I.'n>««.>iy 

Txit.iMlnK oi K;.o:x 

K*i. Hhfo, Crt.ifMoix 

WSwrei Rbsott-d-:-! Ju.biio..: pfib| tm-y}. . 

s-rtrty Im4h» %«« amt »#?». 1 *», Stttffssfu) In FlitaJ;iMnseliw* 

Now for Sure Wlnotr, in f*’ VT*' 5 ' ■"‘W' JK" 

tore! iS« llo-x.n, XT1-0 oro^> o B - 

t«»o« 'fhow-lh—n ” <000,1,,1V IbjA • ttpy /r wW . 

•- 


utm.TiN. 

^xi. Xor. Id -At 1 o'etopk 
nxrroip, th.- position of ih» 
wt.pt Inptwtint oooftpnxnl >»«», 
bpre nt»; ( Oiuprvollm, 14J; L«- 
hoc. J*: I.ibprxt., Tlj CtotgtHt 
t ibor.lt, !»• (Xb.re, «. 


POISE IN 
ETKHJETTE 


tool,- OK.I n>»l}0t »leh(pp. wmoioi 
1 -otv, "if. *I|| opeov KooKn in thfi 
>o«xh nod tonblp B,t>xp. bsointj 
I'AxbW.nx #n« of M, mMpi j 
ve.., Ktnt- ty< ft, xoi« foot Mils Vdbi tphfllds llano 
Unit OiBxpot, xilt punt 1'w.tpV m» 1 • , , r _, IU - 

«» »b ikp r.eid x. <tinto, ore- ,tm n B*a»ai*«h»iu m 

I'leor* Wowolf »>W art ixeokom j Spocrh tol otttx, 

.fu> 

Dtxtluol i »r». 

Tkv &«ntM of vkp teo <oi,. an- 
Ixjxcptd ixJ «qjln tluX .cell nxWbi-H 
vookl xnyt.ryo o eopiptrtr ot«. bxot , 

'»» *« * <«! tot «wd*»t fto-bt. Tyto.k nt IP II 

V ifXUKfyl oixllu tloxlt mo> w>! “ ^ ‘ 


G.O.P. PILOTS] 

D TO REPAIR MAI 
!CH STALLED AT POLLSSf ’ 


rE DEBATERS 
iVIVE SQUAD’S 
SECOND REDUCTION 


Elimtiuliun Tt> Partiripufo In • 
Trlunuukir Meot. 


MASS MEETING 
NEW WATEfi#ORKS 
SITE IS/ANCELED 


'»> 1k. dWMMito p>.»i 

t ondon. Hoy. »€—WHfl l«S4 thuo 
l.'fl mom-: re period xi i o'cloek ihb 
■noniio*. it * in.poxslblp to ita« ..t- 
ou.-toity ikp Iftoeral reexlt of Ike iu. 
lixoiphtaty Pheikoi-, Only tend**** 
*»?• v r'pe-x-ii reoni tht untolu hr 
oxr.iipnp.t »„.| ttfttto ore «m.lrorV. 
of t(.» >w(pix in top chip., bea..>< 
"<•»!>• nil the -PtO\ couofod it. from 




Cft'ES CONVO POINTERS 


EAST FOR 250: 


»10 to rencKto awiV tkwtp real wit 
h« l*ft for lit ttrepr ,>n.» xwUxt 
wipldtr. lnr*t hoop* *81 ho «x- 
■Xrtielprt aie.-1»* htoihyrdf: (V TKfchf 
li-ol eix>» Itt UW t« 1 B Cart!e 


Ixb 

Hnwffii*- 


! !>»,•* el Hfflre. : 


finer 

•tPPlOT* 


<»»<. Tb 1 »mi Fretoy Te 
Clxb tor Iomi Txyly, 


in m 


KARR TO 06TRUCT MEN 

I CAOIT Treno-n. todfol lixiU, < o.ter ioitl* , 
U S[>«kei-TlMrd lYywb. 


’ lhh>:t Aynxi tb VVpII-i )p;nt (ftp- . . 

mmrnmm *» mmm # sr ^ «. 


H.pk Helowl tXAlfbp. To Slady 0 »p« : 
(ton *f lciXpx:o,i.l)i>PKI**— 
Dekere (Mflpin AbaePbPfd. 


Nt.l Wwk. 

TyQ,-p rae-lMip S-.t .lie . 
tPi>W 10 I fill retot f-mtlxon 


'omtaiTcc Clmmbcr tomdon ->t<-l uth*. riiM „f ts« 
Ttfeen-V A.toemlrt>' 

'n*(«ft-<«ird'. f-oie Tl.eK..1 ay the voire from all 

-—- ih* tountry dixeiclx kIU to wwitbl 

FA|TH IN COUNCIL -krecilto.. 

, -- Thtto l>ppn no irreat rerp.I.-t 

> opd ki^asis ntl» t*pr*'p >rhr f’eutorvaUve* »re lopdlbp all tl>* 
....iKiAdrofr <« Kffortx of ' WMiM eoad)io»S. Tb« Utor 

CSIj Fretoe*. (" todi W Ii ttpcte.l tbxt far *i« leu ttoa 

- bat/ the oxo to. of C<x»rre»(Ir*». but 

Yh-' r.xvdiip of liKwoiippion . «»»» itok toth >to(i«R< ef (he tito.al 

»S eoilpii fxc )ii< -, xftp>-,xWo m the' W J*S V 

tody A.-Inc eionpa liwk to the.tox^ 



the txxUlBwHn. l>xl* Coi. "it. hcsih 
iko eolrtict oei* for the Ktoh* rn 
tty. Tipper tun. not piokwt hi:- uxtn-i 
<£t>e 

r»k» R»te» To Cotfra 

Bxt-'d VO.vpUiPc! 'to >x-.«tp ntv -in. 


tiohbt, pxppjp*Ity rer;:-it 

foil* for foeirt.1 dlxs.'i e, leer, it- 
rosxioti-i and itonco-, : . 

: TcbiSmox- Bfx>* tbc ilndmif olfi- 

cBde tn Ho rtxttkoom, Ifcp 8«oVpr >!dl ,f w ,hc , 0 Itott ear., k 

y e«y;r!vr< *r H 


3xc to-thorp untoi r.hWi *l» txtler/.V X \ —o-e-v^cw,, re«-OHvr<; *f (US 

Ifix-.tuiUtd oa fx«. Tobp) : *»&**. '« *>“*»** Pfumv, 


-Km-y (mx o«d noinsn ip, ih* Hat- «, l0 nt-'v :t.o‘.re ■•> xoli.....: ofe. 


tiexJ ree,polity prh rexxnp i'-ryoir;: A Ttoyt-'-x f,x TbPir 

ten Ufi® pnothtj ireu- it * ht>pp,:h<e|: f'l.cvpitt'rto ontl Siptlptem: to t’old.i 
Pt«i fMtoxt are louk>i« f.o ftki.1 to (to ‘ tied (}ax,l PuH-e tmloAript.” Tht 

iioMiiilo <b cm V . field* .letotp, io »kifk th- i.-< 

Will. wfotPU of Hie toil \cono>i x-fotx- 1 'y »ifl Iptto tKtri. to.liekj 
y,*.i(n Bkxxpinptott Ox: loner (ifcrt o: 

Hi: Af-oi. 


TV Vote. 


tryPBtx; 

Hvi-’nt 
1 to.",' .K 1 , 

Hokpire, 

mn i 


poet treat Hx* Chieaaa .-oaiivje.y 

afcHoief o/tre (be hydraulic engineer, h.s mode a pub- ^\R j_AW hXtf TFX> 

■ay vhcp: Hretdlry »•< "xtUti* n>to'*,>»Vf. Kv pronxit-. tdrtlo:,;’Nov, to.-Atljtow Baoac 
to) Rttorx, 3tRSa»l •«*»»- ,, , :Icr*y (8» prime itdnWor, Bat atortrel 

IXiniJePto., W*«»pi TV ntoplito; «:• .VtdM Uirec xi ,„ t Itotl21 , 6iyix > no rfcta|W , 

x.\l.l«.w»nn ..I fin v. I nt' 


Choit: 0 »« ol tie: 
tfi -illxtciplr; !>t v x. 


•k-loxo Aeroiv'tblt 


Pith Meter,. K.-Jidi Md.'-j-' 'oidcm**-. Ut 'to luoiil of diir.- 
* M> hire, t'hltlip Ri.v.t"' 1 ' «V ( htmtor of f^xpw.-. 



Kn-n-cb^et-to MeAlOth FWliiH 8»V,i to ‘At^nre.--.- p _, D , 

itoftdfJBiokOiv. Beo ftVOa aibl-Qaia-?•*«*•>.C««ivlhva WxV. t.«xi> nto AOSb-LlffTR riOJNPrS 
«n »!. i'lt«*8P. in (to CliiPitoP. ef Cvr-t-; - ,, 

tVofietooi \ biPK-p t-yo-r,- Wandsy. and *'a< rjtatf / 0 fjtte i fig i. It max 

in Firs 


Riley Hospz 


fsthiidary t>y rofivciMtian ;> Q. 
vredtuett w .to >»'•-re«<x »tVr V- r;4 ^ a,(o.)x)y 

lore or "Her tl'p elroivlou, ;jij>?fi ' 


TXB10, 


TwreTIrtnto t* *(NM«a Vto. 

fi^t. *i .Vartan Cow«r 

f'xiur. 


fHV" toh Stow* itk) txOiuxtiiaJMi ttbh 
bad *nt**n. wcantlaa to a)> ok 
■xBMKlMtwnt «t»de, jreotpreloyt. 

The tNBxHxfcr of tto -" 0 > tdcd- xl 
bu ocmt* fi-atn ofjr»ni«ti«*» .■»«>.» p« 
rant. tktooBt tod atbto, it wax eahi* A 

btcje BxaiVt Of eottptit- ara rtox 

rat-ing' finxt- Mr tho mtoioftal Hare 
Iht.r mmlxet, Cawpiot* topait- kttre 
oat toon w<ut» to voiiaor eoaatxp. j 


tontli, h>: a.tl U»i)c.*-Ay . 

pi»:hit>. St r. dtou i At tlox (iox> toe f>«»t ryua* d> tot p.ty ewtort' in Hy 

.-. ille; ntoth. ft ft ( ^l.ior.i«'Rkt exoi oil: Ito riioio.-o fcom ebxdi: r'-ii't> .V S trdutioit of the water j 
tex(b. Oxen 
eiitb. ) I. k 


Frets Ao • halo in the M>»Kt. Hrerv.am- W 
: Trea.-.oc, Jaw, fi. Moffat, Y. 
ifioiW atsi H. H, Yorter acted 
■ j«diiK« yet.re-'fctj'. 


Vide • 

Will Nut flupoae fimtwrotl | dixot, 

a»uk StekiflS ml: from t*8? otto the, M< - ^ « b « „nd„,,,o n d. coa «tj- ^awfa? 

^ fioo. ,n a mofk ol 18 U-eodltx?, o5»U,, t0 rB0 ^ 8P :w.nlon to PMor : MnolieeL 
ib.tbP) .Vtoce-k UtoM is the re«t -'or «HMt>'.a*(Vv .xtlAvnu.ok; 

lex Welly ottfiOl coxetcau" Irani-prinxftM V<t ,-?ri»S. At Atert^f 
lox.iHtofleruire-c xod trefnetoyra »(-,(,.« to ->'»* totortol la have totn m , 

AkV *o koabi-ad eorapaipt for llx i k"** Irttor- t-nhto meet- 0 .«o;rt,ve raaod. Ion oycoivilB* to ! 

Jamee Wfa.iremh RU« HoPitltnl fandQVV I'nd^j^ e:- <!*, ImphrtotoC bf:Vj. ctrttooCTtt, lie will flatty ty. 

*»► to«x Ixonotod in lt„(ioP6<X)t,< {raoKe-V to IhMea Htxtoatv ■ fov an/ tovita-len to to ,t oindtinte' 

noarty-PY« thlnlp Of t'K-JUtXkdftn no* • iM f Ml oi Stla^toty ItolflWt' <tb • u, <toip ,V-»X fc> Ik- wmjmlift. axoixyt ; Altonu» Slaff Ci-xn Oreabiratoms - 

ptodu,! lav Ht* owmoeW bV'-toon aifcftKdlA - *-aS. *t(«h|to.dx>t kW*> ) A.tlxB: Hr«B«ato »t (to to*( etre- Ymil Nnan-SoiOfday. i 

*l»o- <«■ HKto fio ~miSd1t>4!r W| lif „ - ._ 

NSVAZ V '3^'^ •' *** * ™i*2?**U i o -tot. v, :t at «l,p t'oivpe'd.y 

tow to £ Ut ttorttM^NO. puHe**- **“ b " h =*' "'"""xt ,V Shre. Atn-lw Ito.had «* *» ‘ ' S «‘- '**"• 

Ipfxlpto. ttoJarod. * J;-------- --. ... ... .... _ st( 

__ . - 

the -vtbo "-bxrh ha*. b«.x refill* cwi ytfoVwxl In rmRanaro"- i iwruw 

actir* rtvapulsai, offie'aH ftoUot ] ^-^-^tTr ^ y xrY rr ta x caYi-x^.- aozx xrm? 


>x in alfiio of* too «i>«M-.'ti; t;,ie for pirtxftto Hut ore ta ;<pre»t ; *a> ifce; iiiKt--b of i 

_ _^_ . . -- t0 *** Ox* A»W^ If-»S )xrckpo):M} i Xt*, K^-'I <•( lb.'- ixh/roikv). 

SmX CM'TO IVDtAXlfHX.^ ^ ?*% ??'“**' Th - “ c ‘- i ^ ^ 

«- '*—■ •* ■*» ■** •*-«.^S'c *;‘r “ satt? sit’-- 

_ _ _ vttt, FOPto jvtoo^top xto d-art aat yot NkI «ho* i^fltj. 

re^^Ttre^reSTar Cancer /s CaraWe, Wyers Tells MoV M ^ «:7« I T S 

^ Audience; Dr. Rice Explains Eugenics ; *«« M1 »»■ »* ^ " ; ^ 

Ifirt fMdttoip- TV iBdtMMi Stflv j. 


«> < :< Wen to :e*£■ . __ 

iy,|in tbia nrcei^o iin (hr Riyt^ofRj to llto Hte>iitcr,t>i of tto KVan : 

o- .one oVloek omt r/.yoive. in--va aixl Rofacy ('(«!«., ffl f I f Sl/ft ppCQTdOCe 

true:loire far the third r.reMa-t tf-j'-J -Momlwin of tV too (ids nr^ntd- ■* 

aat to be h»M aovt Wp>)ae»-(..y »ftvr-j «abioo. »t top,. *e»lily xreA.ox. r ^ w tl.k, v r , r> , _ 

{yO-Aoiahty, ha-tcotl Wcnlutitipa of eto* .oJT.. . , 

to- t.Jferrd m Ope»ioe 

;+W(t>« men *>>■ ne Mio i i TtoH, e-pxoi: . re-. -- -, , re - floodoy hitgbt- 

bho»- | ‘,3>o tean\, x-dt lot relucted to pxct :ci- Vm': uolion. 

All UMoiieeton recce, to bp Ttre ffio* of th* rerief of plijri ta 

)i >icWe to th* deeii-xre of tbrjj^cit to Phtraoled by the taoi-re.r Clrek- 
•-*-,-:: ! 0 PhOVbfc o »1W# Pf vsJT for Ttowjcts; U«rS POt*|i»«>, l.hlph lore 
! f.h.Mcii bft-x,. rori.-ap' A-liuMb bSe. he- boeo ablAhiOtl by (to W, S. Ct. A. for 
j-toi.OTwi-lotKoa.-o’Pp.-^^fciaeley in<l Ha*. 20-St, :» ito oell-ktioKn creo- 

\ThompM>n Visit* Friend* ' j ;<dy ;TT' "??* k » R3 ' 

, ,, , _■ . ,, i oil fo- Y.xt im^Kpn dPCtoi*-! C, Of.' >>t Irebr, offerer, ol ike *>reeta- 

Of nerttIKKf/ btalc Id.: tv. (tpi-pliy, i^K'ney oi rite Bloaov-i tion onoounceci ye-tccdoy. Thtp I* 
— - : nptoo f>*K' of Ymnaientp, initaxt ta be one of the few Amerlean 

Biafet-t-ar Slilh Tboitipreo, of vi* the eoncpipjino nf tket pfecy-i of th* Ixct id year* that lire 

lion ye'-xtrtPd: tn«tj^T' The resolution, |i«»*-l ’by ; told rt< IMptilarity, h«i"* today 
'vahis an-.! dtothry t'lahoeffPdtire and «B)oysl>le «» it wax 
'ndSexte the t-rMiiOpril of the erty.-jon its fifyt npRtovbnea olghv yearn 
wot. «V«. * 

At vital limp it won tbe ,, t.t«1rtoiit"' 


T«.cb*px’ AoMcttoiox vltt .ftaito-hj Jitaoj Says IH.fMto Mora AtHshi- . . . ■ , 

ftox*. cvMph. 4 jx b*pol. re.lt V «ffi Kj|w . r ' , ttot c. .ton .to wore voix re 

ctMH for Ito mtot Of oxe. of t>p , r . . . ,1 * fir ' i .<XR>0, It, vletloi. -Io |X>> 

WblH V0dl»Bx Of (to btddrttoli :«x)1 " ‘ r>: “ "Vy f.cuio iitoi I toy tut'/* on-KP:' 0.811 tlx. 

th* Imlina ftdvrotto. of ,Ctvh<, ‘V: . _ , -l.-tise w < y»U <le«.-(a>uA,. 

Txi Kotos Harotlty, tto V*t*v> War j ^re«V>')iee '«* a f«a,vii.tco,o>V at 

Mottoin dtxl nttof oU*P atKl a.rerh'. «fko.hoy.JA* BrOi ¥ r.« > Y«aPwa. . h , t0 . , o 


VS8n/t>r Outfit.* Stnokcrs, 


i<^! w i tW w w ^ 3W!wW i B ? 


toriiod. 


iMxjd- tttO rAis* loretc foe Ih dtS 

Ktrewam of th. mump, of their re-i , ™~ , , , r.»,Hxre bt -t x.pfxl «xt .uomfdxe 

<pectloe tKswW»tWA5 *>'<tbiA tVtbr.'-j b. vxrdkb- if UYotod daily,. t)t0tTO , ol hr ,. IOT0 , vi>K ^^: 

vkvrt to*pita>.'n<H«i*lK aabt. <J»d -Rft BOrtito. 1). Myere, orectoirt c«ix*c but It >xo>l not "to Htbitpht 

—' — — I dean of Ike Scbaoi of Medrame. •" of o . n pure for e.ery fxr>» of Pak- 

WEl,TA T,Vt>li WtSWK (INK. i S» <h>ttR rxesd-.*:, »i«W by >ret; B> .- 
Tbd Delta fxo Delta ftotehii*/ »o- ; Dorn ntotlon Wt.K at TndMha,tofo 1* <fo ototinw ‘ with ry-.e 

howm*s fto ytMtios of CtoOiBto Hi-i** wpeklj toxcalxoial r-ddx. <erV C;:a<«- i» not p Mx-lo-c. dhtoo*. ; 

liras VS, a t fmUoxehoV. 1 w of the fwoHy of hintirti, - recpatly cenqdVi xh«i» tbxt 

t(msWa,*#m,to „ W Ib,, in mactol.t. 

tto .<>«»>dh'a»t txbni* f.iTO. rwacst tub. Wi ctxrtpd. 

•aapbl ext to,*"-, ;«jSrs v.erac This i, Bxtoxuil r.mrcr -reMt, Tto 

f Da.lPrt von >Harx o. tlx- W.„ Id Inxtxjn Society far ike tkatrol ef 

» tto «d»l»l- rttattk. V* atoett ftotoc in o, V v J x*' l fer (to Pii-BOra 

j'SHY .noldltu^. Itorixp- th* yc-n, ,l»»ii>i«f PtoecpRbs; <t,e Rood parts (bfit p-Uy. 

. '■'.'to io caralde if treated w.ty. { 

i teelircmR eo "Paa'-airf,** Dr, Tbxe 


'" tysatkerFarfettst 




PS® 

Fair TVrrefo) ; fair 

is 

eridar aod prototd) 

to'xrd** aftk akwdj 
tfcdoit Ixcxprtotxra. 

' 


£tat« tofotei axAiao, . -- wv 

TV wiwt of r.wnr fix. lo tb* tC'atHiraKd on Pace Boon 


Hn/ff CommI mi toners 
ivor G,taotine* 

' TWOhj^.u..prarr.i 

f«M<;>£«ftbl<vN|t'.J0F-A. re.-ol. 
lion i- otidnpi fi-t* colletdino n r 
•t ton of <ox* >):ot x pxlbie no go:> 
lio.- tbreo.it ,V .ted*, the l.trxwrli 
.« V ic-ant for KiolftttKKU>ho of 
smiK'.e read., vis a-loptoit U. tto 
Coaety tiaiBao.-.'i&OKCp Axiioefatina 
of fad'om-1 :d fto otioiiol mod-up 
to' UtootgaMixoixm ho: .< tcxtjy. 

If. it- xoilerdoo t |J>4* rectoxalrtto 
-t'ifl Jio xp.ioxdh-l lo tov'ixtto X bill 
to v loltaxtoepd la the flute le*b.- 

Ifllhte X/Ita ,1 eoRtoiiox in dan- . 

t«i« j. Joha W, Ymliek. >vereV>> . ««» «»«; a eVol 

a fivi.xcto of tto. oryoni»a:' 0 »>, ’ " 

* ton PHxrttod ftot the idea 
uooltt ,oret villi tlx; ai'prtn-ol Of 
Ki.oly enriadreftMKre x» ovvt lie 

; itrte;. 


YOMMHMAT VISIT*- IIBBR. of .(V toy,, u recor.1 breaker, bolh |n 

!.o*etl M0»». -22. of hi, Wo.n*, - Men. York alxtOncago: A« ra»B» O' 
•d. .!ator'-ffi HR x of '•ntoxaen IllAR aad tMnff,- 10 toiduonieo pVyptl H oa (to read, 
ia;t of Krai-; ,' w ,aj ura „ 10 Tto l.'-xity Stculont left »*' il V* *»>« h»d tHnr.prau. ror.v- 
! y»or, bx, been \ -litme D oroiU here. *H 
. ...■• _ The riot. 

SmA, Barrage al Maxwtf; 

Swoops Down Onl, To Fini Cloud ot Dost S 

__ for 'urnself. Amuilnjt Mtruelf with 

rYoutty BtHTislura Offer Serves ~ r~\ . , ■ ■ L " 

,a . ..4,^- , s - VkV^«r,W»- rnp tyjt hrsm Mjc/tR. *** W-rS*: nQr v<m<^, in In* 

l-tth t» Offtrar. toarvJi m ii.n l4 s .^,. Ifct „„ w , : «d M.-w. rto -egerex it, wut. 


... ... .. >-x- --icx.'.c a, xnij. 

kil l.e.l ta8 TMtf*t ot hot Ability 10 XOOCpmI 
’» a dituter, -to brirap tto play la a 


_ Nheorttiau: «8< re-ptPktls bis tooxl .;_ __ 

(Vffleey H.nhfe I'rpfp OroairtpaliaBa '® ff P"' 1 f*t«re« ta A. erxbly flail , 1 m* v.dh tor lrun>|ib«ot ntnymy 

i T» Axtot ilia, t* K.fucoiW Nx- : Asul *** " a 1u ™ tonv ™ 0K : rtf “Tto San* of tbe Saal.“ 

hatohmr hilM ***** to-'-i-tW' ™lt< a-hna Jlie -wok- Albert Up»t- »k* *ife bod <xp«ri> 

: ».p: .i,.t-xi-:,i;--uily ntojv, before ha <-xol CKCO i" tou'leol now-,ty. and ,,to woa 

: Yrarie Uoe: ^ ktoao^t lf„„: 'tx'Vra 

a .tea* doud of .iw-vur .tutor ,i. h-tod If.aMo *■**,*«. jUotrt yoaa, eompa-eP^Vnlxt. M«u- 

•"*• . _ „ • , ‘ rh ';\ on ^ r l-reo ,fee Kree ploys the okl tmolc raretar. 

' -‘m*. - Yu1..c.8xb Bay K„,.ti»s . oohtoK on ito oarnine. worn and franklin Itamuy tbe •elfinh 

: Hm-.to ttorre l«.x bto<bi 0 f«M>x at : tolOetfeet. thin dt-ame haobiKn et»rl-! lavpt. Mo»-ede. ttrenai*. Iwnlimc 
: Asspoibly Hull xml ,:to>ts ..flee lto; oil or-my two, d a ,lj.. Hialtle axe,tod "OttoT. Will Hie company, i, ,H» 
-.rolxtor, of ito rore nekito edAl. flutoixp U.tl « is ioijm. ulto f«r youo* .togec. 

> Srtoil Tw^: T# * ’ 


ffitolo rexeke-i Mx»-;one mao to fnfwtce tto rale, to or*eilj 
oitd «f ,lo.-l. v.Uiink tlx*. oaMPB.v Mauitilulioiio take tto! 


. .. ....-•...,,.. . Tix-: CRAP'S WKDDIXG ANXOllJfCRD 

t xt 11 ,ere tow >:« eiofide PyrtPWPX df PUHPf iota ttoir Oxx lu.n-b, » fra- Kntllne Brixbtto. TiL and Riley 
.musiori e/ra ton-y tuVb |d.fv «ft.«xr. oxd , "Ac, e.llt ,:y that ttoii'Sbxtb. l-utb of tix.pntt, w, ma,TW 
«ere ^ret^ ^ ** # ' ,8i * ~*T- °^ y ,K * «*« «* <*■ -f.eraana x, Ibis city. Mb.. 

b' X a IT ' , to '*? <****''**■ »«• ftopixon a wntor bf Aetoih .reI 

Acptoe. rollceat-.i I.toklo rail*: n file -axt to lallwad ttot lire culixp a rlc.l, in Ox> Iwjyaf. efflc* told, in 
tko.a hw fiatile OriMHtf.tton. yoicj; «ahl to enforced. T 


Fig. 13.—Similar to No. 1 but the massing of headlines just above the fold 

produces the effect of angles rather than arcs. 

The point has often been made that the front page of 
a newspaper is like the show-window of a store. It has been 














































































MAKE-UP 


169 


said that the late Lord Northcliffe, proprietor of the London 
Times, and Daily Mail, was fond of making the comparison 
between the front page and a show-window. “ What’s the 









MUlOMINGTOfi. IX MAN A TMFBfiBA*. rtCttiBKK K. !»»- 


EATABllABBO A«. 


INDIANA TO Wf 
OHIO STATE, WEST 


Enrollment of Federal Board 
* Students Slumps 41 


VIRCINIA DEBATERS 

—— School 

Sctles M Kllrainatfed* Tryodl* 1 
(or Tsamts To Begin Kn*ty i 
S**i 


"of Ejt-NOldfen. tlolryak* 

of Ana.** Mcn,~IHei«*fi 
m«l In AR MMb. 


FACULTY MEN M 


\ Iccceo'.* of 1<5 t*r C*nt. |n tile 

of men >e<eiwg rnttumw 

l»l4l F««<Mt WIIXTU tleM Whit-—* b,,iwa< " > 
idiiW insert vmv'B# n»w ,)« sigois^t fMi 

WbT*i»o* Kerr A uMtOftf. tcon.Untenl figures, ftemicdixg t» Ifenn 
ffetwtrog «tMOe, *.P Nwt-o tm.. Whw# ^ )ra „ •>»,*, 

>R #«v«w8#t. *it8 A **fl*fc of eBrntHa- gowynafeM cho>,o option *xlg, .th* 
ttoh ifvofetv tot Ut. purpose Of «.-Jkrt tocm brooch of tbe Vet«r*i>s Borneo 
■>* »«*» tdr t»W first <Ww»P **»!*•« ! >*ove><er. Only Zi are erellm* 
(two Male nhitb Ffll ho MM dMM*,. of ,t ’* , •>l'Mrtu"*>' 

zirj- *' *"«•»«*» 

■tig Km! of fM WKbWftfi the completion of <00f»» by VO**'. 

ftonouohrd y*rt*)<tsy. >«ort*» *Meftlb, Tl* ftddfcino to #**» 


A:-)Krn#ih> fi-fey lobe fethg* wife of 

Ih* .(tK-lsen, JCWri ** In llfel* !:«■ 

•smsl Miefx bed wilt (TOW* !•,.<- 
ini.nl* UHt. vlricJi vent bo ffivvn'lx' 
ta<4 Jodgm selected r.*b> i!<e I- 
T»y«ts *•»: :W t>*bl utjtjl tM *ip»fe 
if eheses. fiffew vfefeV» nsjfBtlre nipt 
Mil itii-mnl Ir* tanta o il! M 


ntoi flow-hc-t theIf work test (W. S 
numMl' of hwi \»M were Kfeeivfitg 
the Wtriojug heir terra tr»fi*f*n«t to 
life Mf lk-xl fccfionl «l Imlbithipiltts, 

Tfe -eholhiyhip Of tM ox-^bbrt. 
lost xoiiie,«fi »\»f4(fo>l i ? oir.ln 
iftKftlx {-re hlOM, o< owtavt th* 

feVpfiffto of otl ffoivrrorty men. 

Til* aWhorify fw enrolUHit a wab 


fe ObjoOSivft for ivtifeb H (,< th 
bo ttoHKd, the t*n«0i bf UbH ho. i« 
OllftViNt ill whkb to Oft K, ^Ji<t thb 
Ofctst »f liolftfn* h*"is 'to to«d<*: 

■fife <o*» Oft tlWfdlKil b>io t»o 
Skptfpo. juxoolth* i» llwiV .jfesbBrty. 
)> tlfe ftt*t group tbo» M'h'h* * W>- 
lor ftioeWUiy all fepoks »no Nv- '*'•> 
fnfBwl!*•( ao.t o r,wS alk.v«i<« 
ciont l« meet tu Ibr fxjxo+ti, ftlt'fOt >■•: 
MOO o» i bo < ».* of no oomuiSod loxo j 
*fW« no ifepojxlefil*., tft.Ufe intend 
ipoup *m ytoetd th*** or Xsotpr d.f»- 

ojrtpfy. Only MftV> limt f«i uco *>. 

ox <!>«!«, 

AH tM wA ibxfe by tbe total V»t- 
«ti» Puroou i.\ ohd*r <M cofttto) Of ; 
;ttb tnifiohftpoltj tifb-dlottifll Iiftk*. No 
goticnbioirt {undo art avnitobth tor 
tlot local not*. Dftftn SioftK 'tori 
wlOiOftt pay oud all oxp<n>M; of <Mrt- 
C*t Work lx orconnit lie the Pthool of 

Education, 

Tb« ox-fcorvic* m»A are hixlriliotl'l 
(CgptfeWfed on Tape Pout) : 

OPPONENTS FORCE 




O^wios . I'M 4»b»*dV 'T ;i Iioif 
Ito d>y. ««ttt I 'die ift «fi If* 
GiiftM; «e'-,“ 4t<Vtt>* et the Bjm- 
tn;«ty x-xtof .tiwckx pfeke (Hoir 
dxilir >w»h||- Jo,t<IBn(;pt rioislflfo 
to oa/.'tfe t Ktooonohloh *H.I Kof.<. 

'KC*<>‘thH<g ■f.XCh <vll>>' fcttt.' 

;tvt»- to t‘>«t jm.'I: {mv no: 

tot to.- u :o r.U. ,;-xM C>: :J Enb,, 
is>oi», wVtvv «f tivtk No I, -Wo 
: :C<Oft hill ioc. fit! to filt «;<»■•. 
I.toiin* tftoht/' 

1 t:o. ony hfth bthh"Ofyiiloit (n’x> 
to-o roxto, fot Eh? dxdy ili.trllfti. 
tfto oith Kou.fh xtrw-t tbe <t(yi<i- 

>»R T«of. Vtoilftoiiy |)Oii-x:- bare 
pii^cd bO>t tlitlomisto, dtSctij 
\»y. 


Search For Poet’s- Tomb Makes READERS URGED TO 

resting Tale For “Classic” AID “SFUDBfT IN 

MOLDING PUTFORM 


I’rt-CwstUr ■>. E. Onnbp Wt< 

■ l^iidlnif Artfcte (nr I! niwsUy 
t inytsTcal t'fob s Jlx*Ml»»e. 

tl.flUtx Wan 01 Voftit Suogbl tu 
Vela Uy XKiblxp— FinaJty fmowl 
Itot-feo to Whcd* 

<*, n, who» ■ 

Ao bnbucocdCftl ec-4f<ti fn« »o 0 J 1 - 


!<ovn oxor. <«i<(ttYio?,' Ox hr 
pK’tW^rife Clowfe, ’but the aotfcfe 
by t'l-ufc^tMft Uh lat) h» tb* i'*»hg 
nf an «simrfeb<»fenyrt«t, soil >fe- t'ftmpxw 
xcrtlfeh the "Oioiox <J>io^ Nude* <A f SuggentiiMW 


Newspaper To Hecelve 
dioret for Improve.. 


wort of Cowmonily, 


Hit .MX 


r OLDSES HOI 


oiout Iieofi tomb irxalroil in ;< <oiat 

..«0CK-fftl brttcl* b>_lho Oothbor ts>ii< 

of Tot aoxsw," tlx, jniidfeetloii of 
».o OU-.'tcol «o(i of lodwna VbK-o*- 
xity, x birb O(ipo < iro-I (hi Ox* oxoipno 
>*b:c>-,lfty, Tli« IwkIIiir ur.iole nf the 
ofeyoi ifetfe mag-xtior, obiofi bojitalno 

itbtifoo. ihihfoii, aoit rttwtf Items hy 
wofaheo of i ho doh. is leheloil -lo 
. Woiroh of Vojftfio Tomb; 

rnnpcrr epepeu k <™>r s k. iiwmso, »«d <o«T 0l .tnM 

Ivlulljl /1 Jl LLvU U .ptho.utO' of ao ofttronoH'v t«lp oeoo 

AID TO CmZENSfflP H - ^ - ^ - - 

(,,01,010 „f that off*rmf to nor 
Wf x milllfti' a 'Voek" ii.>W>n<tlo!>.<, 


SPEAKER ASSERTS 


(l.o totirixt into the Vat>lss' 3 l Nte Nou 
tndii.th>” until tV reml»>- 0.-01 x 
010*11 tbe Kftilfe thol must be ther? 

molftt T.nb ml hr*Ot- 

«I0 -i«< » >feo •» « o., .h<o IV. t»>» 

XO.'y bMvoil mt SMOMt *K -X O'. .(■«, ,<K> 
vOfebt lo- '••~l| Of V<««|b.>X4 foltovlv,- .»• 

Oohftel > '!-«< 0.1 -VIXO 

■hoi Uv- k’Ur.r ik> ">vx< unot. TV.- *>- 
I.hohtji Om» ^ hoc'. <hie xoJ : 
o.!*- .« iho oiii ot <U oy- hv- fe Px*. : 

(llj'h »».* .(AfexO Iho JOiOi'tOhJO. hi-oi'-cS. 

(oio.oS V >v h«t ihxi >x- NO-oi >•.>; 

" h hSi'VSJt' N ' > ~ ! I'olioxiog a policy m M*h tiiOor 

^ i*-"* «*l-(«litXO d.i,»ex 

Iff ih t s, -w s -r’hfi;:‘ami umomr variaox xoMol MMieo- 



Writn at BoJXgirt *f Su^ntfetM T. 
ffe Cl. on fyWriftlO>o. 

. To D«Hy SWoitt- 


i-y-h-ooh >i> fthohO)-;l,. ... , . 

..-0 btl'KOlO l» '*«< .->* mh«r- 


POLITICAL WAR 


l-filg^e AfJffoWtrTM'OttfeA Offir 
t tol %<*&* in Laflitj Crowa 
At Cmwi. 


ARMY EXAffiNATtML PROBE WATER MESS ; 


•u V'O. ^ th,,,y StVfebi -o, rt ' n 

W X-J <K!f<(J>lr i»laJfo«m for 0 »Jno* Irvin 

‘Cfroutfcn Uw a •<*.» «.K ft.yw.o »* ': ,, . . . . 

nxi»> . oru> *v school *ft.| 

Sl^KrV'*' ; f5io<»viairtor» a irity; To thai 

St?. ^ •*’ ’'* :*oa K i. iraily « .*(*!'■* the o,un„„, 

I, o th. “* i™a*oi. wlfeUfer ihoy "ho sto- 

(hv.V'-oi tboit-s,iiofei'.<«; io_.|-■!;*; .-"gfe donlx, toi'K'!.--i|ilt!, fofolty o'* ahimni, 

of o *9>ftip|i| 

bx, been evAKed 

Ah'**.; uW,.^** .i h, x. VhiiM ”'' c " r * infeable plat- 

" •<««■> »nl-<e elthto .!« >>t :« mu b,m: 

tlpfrrv.: . I, Wlitlon 0 |hnio>K for a xbilxblo 



~••«—«•- r ysssir* 

mo m -s.K-e tea* .<« bo (X,t co tlfejj^n, -r^ lwaJ ama f, ^ 

(SCSI xchftol Nrntl-m emKombi^ tho monV disoWI- 

A t>.xo*o)x( m*ct bd--.Mb Cbio.™ . . . 1 — 

S>*(*. Wet vinjfetia ami tmrta.w. 

Ife Msaethi'iHfe. ye»r. r'toa&eg io I’xe- 

fiexor Kxoe. flm <|uo'l(<m t\IH be 
• Ky.-olve-l, that <in ««» tiroftlx tax 
otmoiit i»t mmh.- a pxtt «f on* federal 
ilcoftl tystftw.” 

Tb« nhKMnl ilohxto OB li'<t|ia);ft’: 
foMdllle U'lho linlitjfiS (.ta#Ur o»-t 
<bh first «e*M$ of; "bilk it ill ten heV 
Mbitcb % wuh Nat** tteme xod Wa 
bach Cotloee. eixi the xt«»xt Sj-/- 1 
lfl, a-rth ll*Pas* usd Hinjtifiittm 
Xftytnai ^ohbtd fbe.no^ljp adit bo, 

-WkoIowI, Ehsl tM e.»i- a«hf. d«i> u* 
t'xrtod Plato, (tom fw *Ui«i> In Ox 
(•root World Wx* xboaW be o.vkt -1 

ted’ 

Elimloation tryouts for the -econ. 
d*hate wdl start lit l>ec«jxb*r am 

•»dl t>« opnd*««d Oft the .am* pU 
*X ‘he fil'd OJfev filudom. >,M d« 

»ot xvomod la maklftft the Grsi t*o« 
ailt he in*(hi to try tor the wood 
f rate-pro; K*»- «od. 


Uo.vrt C*wg« Ot'cRKnaes 
nenolixto in IxmdB 
.yitlremt 


MARION COim LEADS 

vmmmms 


rtmrtfe tferepd rtiii 

tbdon ami Siftrt* »i BtHtWii. Wltlj 
, Two RmW 


18 


l«J TK. 

Ixmvton, Oot, 


flootore* Lw»to»|* Bani*r (» Soft*** 
i »l tin* IKslIoftleii—1 ’*r*x • '; 
is:.: l.x*go* Vtnottotari**- j 

"if 


oi«h 

XSmS V.,k.'I> 

'/vrtUjr //vnt>[rt»w. . 

; Tv «m. N.*wo. ilx *«*-►/- ftfitform oil) b* wctlyed ftom no» 

brtwtr (IriterA -nt.i Nov, in. 

BlNtrd «f H*;tll>t l»> I.-.OV. v S- 'E-feijwor tiavin* plxUbrat* t« 

HI:iili*lrt<*tCin. '.X rn h) '-y ■ *hrt *koh "uAxi Ik .- 0 -— '•ffe* ohotin andr*... tlo-m lo tM 

"cinaifmift IM.Wo of TM Student, 

- 1 . t.i^b >« •<-*>■ ccyioiMo | 80 ; " -- : brfefly K < |i(*.'.ftnp the i«liry wbidt 

IxV" bd-i/Xt: ixalth, =>y."Nt to JJ^ they MUro* ,ouM unpro-,. lo-xl 


dient bHd *<ty (embiions. TM p to 
jtlxtfftrm* may bo xoooiWpontod 


LISTS 4(1 FACULTYMER C"L,„ mm 


■A.^orrrvt Trim* : “Knovi>.Is* onfi ooiro<t o;e of iho,,,^ 

Hior ler l.toyrl Cm^o stliYte-l olf IJxj r*tiiiox| b’.ngktfee filft): >ts;>i»ait of .b*, JJIeem'mgtbit bvi^|C*»il to roof** 

.Xbipxtftit i» y/foan teiloy »>fh tt"; gnVeranfeBlW; \lfe m doitlort mMi-i; u-4hi it )vp,v,m-toti9C of Ahotd A 
fiylo -1 IS- -Mfth to oh oxti.ti lo-dio ‘ of -Tl.0 Ncx t.xlljxb.bip 1 ,''-eld Mxs Htuxliok.;'xaiixy <i'.ftSW(,rof (nor 

noottnuo.x,,lit»<i tdximl inert-' IPVlioid E to a»U, n" pre-rfent of of rbwx»«, l« ii(\ lo tl^ ,d«<o 

pt VW| w T c - r: - - *-W;^s 

.. > 1 * 0,1 thr KSU ” The poiofe-l oot that 1-M- ; *e*»olly tn roouilliap tbr *o--*<noo. [Nfc.ty „<trtl«r* of IM faeuKy or ”“>r be the pmdoot of IM -e-bUf- 

^tte XO..I ho hi. ttandic-lff .Mwb T'-Rf-i.-* ' + - l5 ,td»'«w ooldfew duf- I'ccshbad Hfyan io ta- toil nte abi of:| (1 .|iW UiOvoruty art bated ii< ilte m'wl, or may V glfiftM front 1*0 

W S'ltord”* roitmWrtft l.v <o- VtH ’ w; -*' t!,c (ut u f'':'* bB stel '' j® »•« f isMt|Vo.«Uon of tl** “WhnV Vho-s *»!»;*!»«'• •«««» t«o» • «oir*e* of 

.ttrtenuo* ** mr: t> oe. Xw>^*. Xbfeii^widrtl few ffttblfeMd «. ( 

;fnmoiit' |K(f ;bi|,r- b jxtpvoy of |fei« 0 , 

oe«oo»ity n«tJ -lemty pfwgnoh. mSOmr 


f o.xoh that mesitrl >3ifce. !■* sxbl. ■:(he.rartp siimw «. tlto Uftlwfxltjr, 


ecittly. 

PrACtlcnliy o\> 
|i»iimnn .if *ho l 1 ! 


<«liool xoit d»- 
ot»iiy fe **pft- 


M;irkm ooitotj fends the .< 
tb* oitftibftr of i^cdeitu at 

V*tl'«fxuy. 'v'ifh » loutyT xn, n* , toitt««. to uppoit apy. px«y u* 

.vfdiair to dxto fo, *o^^voMpir«| id ■**-“ * “' k "‘ r " 

y >X «-:oi.d . V^f'l, strt tb* '#» Wf Um-.r ,B » «* Wf* 1 " b ' ,rt 5' I'^fekWt n*M *W ikp-vuii- ..oppiy from » 

-InofeHts ,o; a..tte - j T£' TplZTZt «»-* I- — ..... 

XN.O Ofe, all ond.r »^,/u-t'o ,Uy .mold mrt -n*r x‘ .d; f . * 1 . ftW» *££-»* to itx*^ 

“-’ 4 t2tS m-tton of the aute ^ ^ 

;»f two .Kutfe* »v*c laxt year «id 

from tuolr irtvo<H- : «xrr MrtVxv ao-t I'n-iiliM Rhnsi'^ fivy kvtn not prhrlausly Ifeted, 


le* over 

Tfe/iid e <-<< Cm an xml StarVo ’b<h-c Mre and tv-e 


A Ciedu fw « *«!*.* lM Mot. plot- 
form xugirxtuinx tt <D b* given thru' 

Tho StodonV- netrx rxdnmos. At i 
a.mto.t, inotmlmg monX^ f« bnote ^ ** «• *-*' 


r i>>, 


xt tbe bottom of tl* »ht,) . . 

fading :r.ly t t u to the i J&try 1L f That iTJm mo;» «* ' *' (> “* of 1,n ^^ 

TM h<t*e,fe!o«*»y Utye (««■ ■' w - .— «~a o 


v.lo -tughiot; 
them (b life I'otoH. >•, but .a .lailkkov:; 


The CoCe ’k "" * rtWr 


i!y Slud 
nf lti< 


Mr f-om Marion onuMy l*it I* i«- 


portabt hwlte* to* ti/ nlfc 


-ki- non Xpert 


FIRE CAUSES 


N» Rod Book dhipntrifix fTtdil Salut 

dor, Ertinc H**m. 

'F.xfierienoo of pi : .f '*Siy .: hae r< 
v*bToit the fuel th** the hrti of a He 
BjiMt jSJStO* W lust 0X0 de-'yy afte-. 
mwBfef.' 

TM «wmt «f trick rtrtfer. life th«> 
«k at th<a yodqrli MfktWwK 1WWA* 1 
M e«h|lt;oo. BorlliftMftfcdft, fill , </• 
rlftbei, ftooiU, «ft -Mjflt to life tt fflit. 
anguish of tirt R«t| Book vttiet- 
y*xt*«toy it tnfeprani *okt» m Mr. 
HptlM, s«itiijr that a tte* t» 0:* Mil 

*ftqk*c factors Of tM firm U4t 1 
pitblixg- tho book*, hod rfrUyct tb- 
-hlpmrat nf th* ftte 8a*k o-l*. ont 
(be end at IhJ* wneb Tbe tni-mr 
-uted tMt <k»en» of other order. 
b*ee Ming held up by th* »*m# fame 
Meenwhd*. hymfewfe of ytadent* be 
am«*d th* Y. It C, A. hembwarter, 
for cert*, of the book. 

A portisl -hlpmant ofithe v*ot pock 
*t Motfet* will be stftppod SaU-t?. 
»%t tbe others trflt follow lb oxboe 
•i«*o( -hipmente. tM nkeatogo »xtd 


Fatiffwd Librat 
Clock <htt 
00 

Gone to W - *1od( tMt omte 
yhirthl dortii.ki wW>ip«itoir ettotMto: 
to thi* Wettirr <a*l tetbimfeal Hfetn 
toot timo <**,* fleeung, |f*fe o«»P- 
tog hot*, grtete tk* eyo fit ft* to- 
r< - didlive *t«d«nt Vbn ton» Wj 
gx«e io tbxt dlrrctlom Th* etgtk 
had Mon tok*H to the M*pUob (or 
WWim Wfewtifth bbl lx bmpeete-l 
to he back rtody far -no'k (tml 
in gmxl aondUkut next w*«k. R*y 
Wngort, totol feeder, to rtpftbtog 
tn* fiioept#** sod »km «pyt fee 
i fetfcl tfanfet 

time. 


r ,k,, w ;<>*■ *hoP»r* 1 ft tM ld,.tor> "f th* 

f tr ££ ’r crimson zm scores 

toxvioy to tow rtly for «M, M e mftaofetl -ado,mm- and 

-oM Of *OH.eo.»ft«c t'Mfe ov^xtog-^ ^ ^ ^ w 

^Wtofext, fornt Urn rarlou, ml,*; ; tbt ^ “ m ' 

X^rototly*Zt. Ohio tl ffen*.ayr-r MSASTO? RELIEF 

YftKfct fi, a, t>kJa 


: Lx tl« yv . 0 .’; r,f a ' cu.fo: wori* of Uov- ,;v<> ,VC * J 
:e(wr MfO- dV A<*1 fiv ^ 


(L'ontli'or -1 an tma* hW) „ 

: sifiKdirn 1v.vl not l.".«kvd il <)Ui<. 

i The gjvc.iru. >: <s iindcf-leod. 

INVASkIH' ' ■' ;l aSi * .*.*'•* loto-imi tlhvl !mv< >•. «** w \a< <«d »««■, n-x k i«w. 

txcx MrtyofeHR >M “Otl” .iioatioit• 

her*- ----- .:• -Vaax.y; X.IPv- t- Ml* fev>e— >VX It 


t*x 1 .on. m*o>i» t< m rvrMO 

■u.\ el l.roo - 

I'-HV/- A,<! Wad Jfcixlort--Tfe*Ufe:: 

WibfeMT-v* r—»h; xm-x. W. ff<«<»a>. 

• K-y.4<-‘k<: K<rt*#v A. IC.Qrtrg/y. 

' v ‘ ‘ - - * *^»4* 


M 

tout !Ugg>K- 

tionx. 

f.'oxcl<«ly 'ta!*! program* a; poll, 
■x ore fmldUb*,i «t< the r.lnortol 
of aontc of IM Mto: Apfetitoft 
^tofrfNtfeX' nw fftffil yoifltv _ 

w™ BOYS WAN1BL 


, Vaxt. tndlftrt 
Badger CrW«ir« 
Aimuellj 


Mrtl Find Enp 

. <M for. 


Certytog W*- 

rltlrw 


WATCH THAT LETTER 


Own K tto ix*h-*»- 


li’a ox nt tt iml tbet Wove* nobody 


iWB? 


WmATESLMSWS 


» • <vm«, n , v.vm -la >« . 

-x-. w }. NV'.K^y^ f IV<K, i U. « : 

rc ^srjr. Af.t> •* ;: <t^> f A*X* ,« 

..l<PPXfe>. wlvtov' Iterr^ A W«W*- 

orridth’ Wtw A^okixt to Hrtvcver, irUicK lire 

. WixseiJfto'sof lodianx V«i- : ... "X^"*** ’>• ^ n «-««h a ’ >**«*• H fumixM* **»- 

- Vd^ytv'rt tbW'*« ; 4 o...At., uc-r,, »ir ^iv>^K r : »•*:: f'vol »u<U»>U«oun ,4«d^my >cl<h o«U 

'j« Kwt ^ Chxtj^l fW* - Aw > yuor l¥?U>> ‘ <uU - *** «Waf»r« 

if M ::„;;a rxfda. tjfMib J. b^vV«i' |KrW! '°'’ nt 

ftKrir!. ao:. .C:e « : d W> Mv 

'*«wm-iw<«.*i-v-..-m : *>■’ There o>* hypfe df ;lonS(j> <r boy- f-r ororltiex, -Cftt-rrthg ooler 

ArtTifeto. Red Crow »rr HO ,M ( mld xgxovl Wmc mdn. There »" «-« ^‘» 01 *,££,,~trZZii &.*»'** *»’ b> 

«t oil liftto* (or BtoergSKty, e, t«H- aiu. it of u -rlitol, nod tlw ex- >** *<«T <*»»! ptotvf«<e of.o: al^S^O J Kmov. vfe W« W. Sjxxa xwv- bolhm;. on (he job nf keeping a oat- 
ft to Mm. Mart A. WxMrtn. Whcyofen «*£ "Nb? 2^*'^^*/^ "Itb '.tpa,* IMy *ftU 

Tb* ptfelefflr* l> rmx -onlc-ciplot- ■«»». «»J »''W> A >*xtcr.ioy, <y 

v.. T«o ether !a> y< nnaeortal the toll 

pmi« of the tlilrxt by rcpaltiog > loahiej; 
Bbi.ao«vX«e Mi u SmbS r'o'.rm fo) a |i«.f*s«jr vho fetmd hi, 
a,at,a. iV0 ' r < MWlp had been induced toono 


ioma ,t, WieednSii :i. CcTtfortria i ,'. . ' fw , . 

'tlsfide 2,. Flaa-id:, R.T.nui-ima K «* 

fety.V-thftHOWx 1 No* York 3. CjB 

I irtfeBl i. bfoiylbnd 1, Mlnneiots I., __ -r , . , .. . 

We*'V : 4y », 1k V «:we U end West! “!? t}fttoe»>.A,- of tHtUxnx *b ; 

, - . ,; ■ *m»mii!to^»rthe ntoommgtoo cbxp. ^ ,>K : .p'*,e pamt In p’ay (•'* sho r texm JF 

Tke Uifwrslty Is veil topfeadfitfel'i tfl ' 1 ^, 

y forego rettotrtocCV toe Ifet shofev; 

a «Lo lanatt art) Imb fpJifSttotitbt* Mwetury «< »« >< 0 i 0 a s*r- to|p;t m ||fe hand d»**tfor., -if I MB ^ , , ,. , , . ^ 

Trn" China. Ila*all nod tW o djSd»k*i departm*et. mooted right tbe Witxwln Med only *“* ** romo/al at the mod Mx at, < w v 

•sro, tavern Wo<mUl)tttK , CT ttoVodnuerferr of , yr> , w chtengo Issj >tar emt tfcat !Sw“« 'J5 S"m'hS 

-rted 'Ctoto tcllcf h, 11 nearby cmiktfe. <&* w in eight for ««m i'^ ^ B ™«-fe7d.uc 

r-rtftt etotol»rtM ttMetofey *efe«,'» ?*•>>.- ,^Sk? 1* w L^fehTa 

; hed hespi*o> ««.1d 1« .«t up WtMnC “Jtotisha tefes their.first five* or<d *fe TJ^xS; 


■if'Vflfh. *bo applied ot tb*: fy- fenptey- 

i: went butc:<u found «oit fto Kolec 


Uama »♦, 

d 


«»t •’Throw*'’ 
Thrar Brrtbreo 


DEMURRERS liMEH 


Rxperta W Teacher* 
To Take Exam Saturdag 


ilwo tout one-hxlf Mur. A local oem-.thfe Old not .Urttfeft tbe *>1 of life Wmco^ ^ — 

Uto -f-drnto **• UJwo|K^^»»ft .< matte of H, to »«hl. tu... end Pr-uiV Joioin »- 0* 

r.e,nofe tile tkimmrt Mm«try' KftWM w>r „ Hu* o«<1.f ~«olfe-o ttoe-buN.-A f«lb.J . .m 5/. v /y KfWftf M omcrt .%0» i m «-e,. Oc », « gpotoe High. 

..Tffetor"«5'v **;< f-*.!»to« O' X" P1»B» for tM <t*R«oiaxtU>n of the.-.*: mo '-duxiut,- cr fdl |,r.^. T . K. (V.,),.,’,/ Schcoi r< < Cfuh. I« erganfea I VT. tl. 4*oe<, rounfy supertotendrot 

t* iMu o' -*1 mo 1 ', uoneun-ct yepterduy. A* 

Tj!S !f v Sr.fMrtJ hhgllejr l> Watts, of I bo «,nbl tM* fc-dMH . 1 Fa l» ft«* «*|V:cJW io «*' *utl»l f U »Axt( l> tt Ml (ft ife lea-tin i*»eh*r. arc expected » *om 

;«b; r-Mjcg* B^Vdnrhg^ Max T; , :g iBl tor>. fepnrtmeMt. OrgMoixrtion tofeflhot «to< .*< w * 'i' ,y *L «(vty ooiuhffetfe-l fn-tiStol.;»*e« at fUA Itomn of tl.e Stadent Building, Xt lfeto in tb* teats, 

idv, Jpbx \tvc rtt*. U tjtoorr., (fetn fehlgtd so perfect that chapter* «'* >"•««"* '!><* it««I.Mf brJ-l iit\e etty ti- - 7 p. ko. ctoy, d -ft- nnifetto**.! yc. Bneouse of the fart Owt nearly all 

ttoStbSi'f^ A« P*rf» rf ** ***1 ^ Itorb |A». A»i. AH ,«cl»* Pnd I., .t»fe;.t< fewhmg pe-itorm hftv* Mr* fllfed, 

tot topfe. of iM dixofeer rr< ; 'p ^ i to ,-totc Mr ...ofmcngeliwig eligible for .ncmbeixb.p to the a c.n.,mr»ti«ty xm»1>j.a*he r *t *p- 

fee. towtbbto. ' Ibf Wfifeowdb rtrtfeHt J-odf fu . i-stojerti » he given. li’KoMy.foaX' ’clnt ond «re treged to attemiIM inrrt-: plfcnoix uiO to\e tM eitoWtrioil*#, Urn 

^ : ^)h P BrC«toy. ^ .. ^ TMl too Motde of Mo-rivn oxd IM . cri „ Toovtcphbvr.. - edperlntoMlM toM ProMbfy one- 

^Befetftjid Klsheto. icM **< ' tt nn re WiKmn^H^Triumoh ' x ' yX *'"';, T. * x e U "* U r :,: »b 1 u i-iii-.i-tTgiv ofiBtftiwtian Minx.-. Iftfe >|»-’ hutr 6f t)fee« (tonpetihg feai bn 

me-in me-Mdunl of tbe organic :>n,xBmT* W I CO flB W *?, ■ «'•*'"Y l * fct< V 'V*' .Pta :l *°'^“Ob- W • l '-'"rd oo.ltv,:®. j^L p j member. *< tb* l.»« Bnboel '"(cne.. uho *rt no. holding «h*.c 

ccouhlto nt IM irolixtloft-Btcliofe * a: ; SfKftCH faJflmGt Of 6(WJ»rt ; <M.e**t tip tM <«.'« » tut • '•'••orV. -Own tic big usd bnorehedd foroliWlogrtlfer foe the pueim** of PMltlOhS under legal iiemjits grtoled 

■ferted an tb* *gu««nth>" of «-te*MI ^- -'*• lhr k# r* JT il ' 'ft*- ** ho-m- nurieg, IK* fingb.h di-etwMT^got noertione. and ha. I hem at the opm.n* of th* MWferter. 

{•MMMfi'feM « lo tri'T fiU Of h-4 JirtWf* to W-otfe tlod doubt, awti firtt pjecufe. „w. also on it* ~* f -- b .mer«fv eiioden* -iinurl 0 „ /.„• ledin. Mm inswAMUl lx the past fov n. the.-* permit, expire tM day at 

dcarroftMuirdMttbeteam-ib lM field. 'FMoy f-. IM school Kill M »prk*d year* lit ftbicd^bK wd*4 li^nyer. in iMT<r*t Mamlnolfeto. 

00 * neji cml *ht«:ex will Mgto IM stole to -pcX / 1 ,h * Unireiuity ' 


mCaathcM 




I me MM. duties a- *tnler hifeb« i g^rgand nhlt* e.**ontporMe<t tMtwm to the fio'd. 
all iijstpagfi-. Me<r<«« Sotucdey foffetl 1 b dtring j M«d» Badge* Bamrf. 

FillloKing tto tniH AjjSoliw^wrtJlta part they Kill hove the proof iftj netmesm hatoex .hen Ufe Indlano! 

oife, 'k*«tipirturcu to b* .home at the Prfcx*. -.jhamt mardmil axoani to the Wi-con-. . 

HuoHonrvt,; yx^tei tutor ond inmorW - TKo Iric-'etn lied*, Oirgrtor Morphy of tM Wfef kf ist Stilt Talk9 Ott 


•••ft* Mtd pt tlie Blue 
<tk. feme gferti 


atto-t N.ohrb, oxd ierleal mortb at tM kaftd led byfronsin IioHd uffcitof,Aftltle Wt-Tdr; 
ftXHoH. jttofelgorm 8xi <■ pert ‘M Wk >ro;ch hix bxthn ond iftOfecd him to trod tfecl 


Experience* Abroad 


(Mger To 
! Soprano* 


Toni 


lee Club 


Bathe9 For 3 Hour*; 
Craven* On Hi$ Trail 


and rmfeeWy F*i- 

day. Nor ; totfeh 
cbhbgo ni Imm 
je-ecvluir. S: : :' 


Joe & Altar*--, pifh*! In frpnt of tM) forth ef Hobert 0. Haryfe. ixanskM of 
Creek Car*ty Kdeheft. by one ef tbe i too toeat tM-fttn*, thoy %n*o been ob-: 
Whdptnxiw . TM bu l*ft for India- te'nod for tM <*ty-at home* to -sc 
Mu>oHc .feheut etftpH na to taka htoek-n-bit o-tually oeearred at Coat® It < 0 - 
' of desgiunl ef <t<o>j*e dune. irfoll Stelutd^y 


dorvi'Cr.; of too fir-t rut ifi tb* Tout ifexc faro myy betray ymi 

flu!.' «le» C.3ob will be amrotlM-sd i. tub" IV. Cnavens, Unl'erdty 

vxtvf ■•olminirtihttor, i« -ccJcing for 

ilw rtftuxcst nmii ob the ewnpus. 

•blto, 4 is niyurted, '[icet torn. 


; -ildftbi .dtiifeijf. tlfe biwrmfi-d«6 : TofeKsttyfecOksio Mnd ton) ?0 b- »T'«ip.'ox.t-l Ac d»it:trot*i INiuec m » -ttcsmef; 

'FAB RK< ElVEfi-HAMACKS. i ibe mu-koii of the film. Thi- eo»e'*<v <•»' iceoyoltod by tfe wn enriw. - gw:< b.-t n.ghi llw Stufenl torfonj the - ntiuur.nl 

Triefft* *tc< boiled 00 the wpdii*' TM plrf.tc* eataw duetnp tM In- tndktoa b>«nt, * hen it followed with by it.- , btbel Sidle, of the ho-tyVncxt Tue-toy olgt.t. sreardmg to IH.' 
rmtovtny oiomHitt ifeltoKine tM! dlobA- Wfensnfep **»**»«> *ho*n »t -On Wl*xjm.m • ' :-*n'<r,..uu •leponmene. befi-re e meet . -rtoi fle gm, vho eeodueto.1 » m-‘ 

ewahhleg of Ufe teurmg oico.ned'byl ttipfison U*at frigid. *rtl tl.ex *b* nf- fids «veeft<*fot t«r tojsrt ofiotbv in* -.-wok-:*I ty tbxt '<t-poftox;rtt Msre.i T-.exl.y night to determine' 

♦etc* for liutiacu'e femd Thirty of MM » 0 »j> talk .le*n xlth Me M {the fiaol nrofex of the eloh '■iilk 

it- menihma ployed yes-.rrday nftoe p*ri»-*e in ttuvrt.ng thro F-umn*'mHmF o* «il| be ma.1* fevn amen* 

ooen M the rV*p,,on for et-fb>,cr,w ; lo-l *;»««, »l« -b« end a par .y of IM ^pr.ufe*.’ »s!,t Criyn, 'Wjov 

Rshiton, ftpd turned orei the fir* friend* vieitod idl tbe rftor* iotoecd- uf <M toper-Buirutorwe of lugh 

icfeixty loeaxd tbe Note* Ifxbm trlp-tmc M**- of ac -rni (pumiicx {voire*,’ 


nn* i 

'bower- ig IM Men’* Cymxsiriom. 

This i:, tb* lengMt -SrasetuU 

toith’ffgcofifed dbrfleg th* Kxlfl 
•hertoge, Me. Cratm ajkl fer-i 
might. 


Fig. 14. — The reverse of No. 1. An effective kind of make-up frequently 

used. 

matter with the show-window today?” he is 
one of his editors after the Daily Mail had 
particularly tame front page. “ Haven’t 


quoted as asking 
appeared with a 
we anything to 









































































170 NEWSPAPER MAKE-UP AND HEADLINES 

sell?’’ And again when the front page make-up had been very 
much alike for a number of days he is reported to have 



INDIANA DAILY STUDENT 





coKltott blank* 


TicJionohoILs ytettoiifoy fn 


On*-Act Pbty of Alfred 

Ttauptoa. 


. > >vot illtpl'lcaliao af tvoiV Uf Ukol : 

» -J Sr. -ZJffTJZ PORTRAY ITi 

'• mnn vagi A xomohI ow-Iihc iw i*p ■ 

raxatati'o • »,H *«• t""M .o i >10 fRum- : Mhohdfc G*Biry 
-blKC Ktflht 1 " (wn irfoilto; IWy Ccovarc 

4 cunt date- <»1 the Pl<»»eil 1 

I* .noAnxcct cawp-nvci. . ' j 


jpffndiiirx 106 

M Ready 


dl»f«l I .MR Up l>rb. 


vot U, ,*?<♦. K 


WIHA-Va WBWM^ftvY. S'tWKJlHER *2. >StJ 


"MAT INDIANA NOW,” 
HOWL HEARD FROM 
PURDUE BAILIWICK 


BAY RETURN TODAY 


'*S£ VfitiSSSL. STUDENT THESPIANS 

»ad M« l(r,« Kijwn«<l; (><wPln<r M t) poi>.-ia| 

Memo front Ke.irm Trip. ■ various 

- «HI l*coe*. 

I>r. and All*. W. I.. Utyxn oiTlv«|lJ|^li^^tlhd*t tbr- pb*> <<•' a local' 

JTiVxUioil at 'field! wackx '* 0 UU>u.st by: ...: .. . 

mkim*** BMM mfr a mr »‘p - «. Aflte « <** 

pevtcet Hi to y„ CKiiakrc of <OMJiu~r.v ,oum. 

■taf. Monday k h iU 

ln«a nod Hi-.. P.rroo feft: thd toilhsil, if WBtltlKiii «IH B*» 


STUDENT HEALTH 0.K. 


Ufr a* Cum* "Hi OW 

Klval* Near*. 


lAave Today 7 V Honk 

Confer fa for Glecnttn _ 

Holt a nil Ihmy Um l.Uilo Slckncs* Poo. 
__ tails on Cumpue 

a#d •;<<<■ Clod 

Toda Kimrmkfu '**. *■*■•-*« . 11* raadifoa'. bf«»Khf ooi 

*«<» <*« «**■• ami rjr-'iaml r. loti- by il..-^B^iuolion in Bloom nfc- 
pc-iUitx. -'J, tmxivu iiA'Hiln f of »|ir tuo, .slwbicfBnlNM^Ir: V-M it bat 
• lull. iico. hutiut tax* Im:.? la Koup In - *" <*• w-ehrt 7^nB|^jor.liog Ui 
<to»n*o oo.Ik moral,y« -oll.tedioiio ,,r J * »- Uo,, ”‘ J - tlmT^fcj.ly 
■xts". oral bor.t MiiMii ''inH -0 Tub 


MT ABf.TSHKO Il«. 

DEBATERS TO TRY 
TODAY FOR PLACES 
ON VARSITY TEAM 


Krw-r Invites Public To Att*n4 
Final Tryout* at .1 P. M. 
iO Bed Room, 


CRIMSON PLANS 


Uatk tod Hold Kx 
Per < 0t- St* 


TO SPEAK 


: I an i, h* atwtxM a mettbi* of no . 1 


l-a/Uytiin, lint., Kov. 2S.—"Bunt. „f u w i.'ju iicyo* J>V>ndatW foi- 9 WITH 

Indiana Mow,- It tbe .loran nmaol . Adewemwnt "f Twliio* in Bex « U1H1W1U/ H 11 U 
at PuiTu* tb>< «t«k, «»k> tb« «nn- V ink Clt} and atii tr naninni yaints. 

I'lna b, lakine mol aa Urn &M»t>K» a*--- 

Iha ttoiaeaamimt -<«h «he W, ^ f^Q LONGER SMOKING 


'■Thu Faknn" a am dd»y, itWh 

the fil»T intlfia i-isit •y^i.w'noi b* DANCES 


Dr i V. »•- HoUjhJ. Unit 

kifys 

(>i llallilnl S/|l^l I.)-. o'l->l. .1*7 

«Ko.*«t,.v w;.i In 'vvid >en.n,tvr.„ : m »„th pf Jtnfvbei laa wdA'. IV 

A l«* uf U'tVs 111 v,iiic)> inpail iko*:. 1^:11 <li:.l>uw-a>> nails. 

Urn id&iRs-xt«4H1*1 «(li -bafian'ine" W'l iliiujlion-., fByxitdk) »•'- 

Term Haute ainniauoii'. I.tto KH:kV tews »n.l <W| __ 

': U»in- aoiitttiin olllUnvi. The total, OfMOTsi Aonalil To 
: ouoibn. a) patients le tbe. T.'f.iveisity. 

' vilid. K)'., nffinlals OMwaiiebil yn.tni iKospiiol iloiiny iito Munnlli was Y5. : . 

IV most r*K*urM euyMtrimt nun M,W '* 

•fictoas are am. .(.|>htseH» imniiKil- 

, ml ion'.. J»|iMl.er!», coiyia, (.haiyn-! -r *'e publio i> invited to all end the 

:Hiiawi'uhisii. spiftbw, la CiSp)X:, last uyont of >t»a«il itubaUn, t a be 
oml «,hst»IUlioi>...»a . Ma.e.1, iwfcl ,(,« ,f,«,,*,» , M , ooW 

'1 Aim StBdnv. Buildms tor locmber- 
Sblp cn thr team to nait.riiiato m 


Itundr 


'ton; cansmtatRs*diTs ntdrnlaa at 

_ c'ttosk .**• v-iHttti in«w« by ^Hit.i nrn »,.,rv r p>.., n 

w defunct fund houses draw puces 

Tri&ute to £&' *>**>" 

IloroeiHwntoK • ft i-v iat*re*iiii^.l)eead>* : ii ilh»nMH*r I’lfntn*. lint I'no Mnv 

Potv-Wows. >tb* alJoenan tV neWHY^f f<» tbe»-_. Re two. 


FOR SHOW-DOWN T0DAY.'^^J«t»£ 

or Kan, in aiij yawetday. 


naa Ur,tommy rrow inohin la aipht ( 

W CAMPUS, HINKLE SAYS 

Hon, fcij IV ivtwle Vb«d (a <tw>*p- --- AT 1 o.r-nir™. I, r.im-l tlimtlllR hawk-,. 

hi* aldtot «V i,Bf«d.«ng f. U oa,.ivlO,; A.lrtholm Rare Te.rnc VWatbmxj^r • -- | n’ f bd fakeh“ V l,<alla» in wtltod-i , u , • | ls , , : —. !have wUrmreil M the nlirolnotlcn 

Hah «l,l rl«|. ‘ I C-4rek*M»e9i.«-t'«MMeMd*^^' Kallao'.nf; llie offxr of it.ton' w; T)l< . v0 . , u p ml( . p ( muHf S la V ittuitot;, h ^ 4, “ l kv "i;, id I’bnlor aitb. \TMn Mrtfx- ' tryouti, udii feom «|, 6 ,b Mr b« win 

Bat worn «I «1 are e«W flam He •'.■op*. randiUomjr • V/«« MtowHs p„M.rM,iib i'lofient H, M '»;« ^>*i. . am.itoy dmpi.t- V tom. -- : V ,V>na tor th« .airily team. 

filmed). n»i comp lellins of *a«u1»5 , _ ihfarwatfon ItaJUi* Id the orTen mul Ko , lrvtro , <0 , pta, an ia„, (^id ,, fampua dkioinitienw *ifl .Ira* torat Debate ilJP >|. 

Rival preixiiBliom, , crmvicU.ib of Of* mur.leir. nf Mrort ; . 1 ’ ,,r “' l-aloaialriOB J»1 fMC |d»,v> Sboa-ltoan pm- The ffeei .leliol.- vin ft J,**n al 

nva-t, at RtowmiKRtan, It la -»W.' , ' " yr Ormr, 'JR, tb;m <u-p.-et-. a.'iae <»*.. Th.. e:«,t ef "TV Valrab' n,l»W <b “ K . f** oet Salnnlay aftemodn ,eam lo-ljy o»^»e.t-n)( tf m.v ! , K m. mlb I toe aid Rove,. Pbilip 

Hie <dltx art toiRtttbi* lltty bdnh.'t " 11 lo^vooimt In "'f" : M w.i a- Uft* WatxVt, (vuh tt(- ■ i-UiieVll, f»my, 2*. I«ly Ci**em«*. ‘ > ' :< 1 f '• M ' tt .'P "*> «f amt toaieiu.iy 7K(jVWi»*«vh> lain,,, and tjamiii. tVeit -tmabm. fm 

ho,I a bath to. Ian <Hvt err lUtortOMt* a 'jm < n »m,.Vipo ediei.-l Tntyra and M<<« Nealy'VhUrty. aH ot. ; tvulaid SJinll. %. t V.< ni Pe-l*c.ftiM. J"™ 1 ' >V Hoo""- ( h r toonu.liwu Reil.linkat !■ |>, «. i,he afilrtoatf.c ami Je,>n M<AA«e 

talklhtt nathimf ton fontN.il. BeUnht- slid Ray ypto, «.w|n>* »<ili«in»W.: **rat** ^*iVlriW Webeto', -23. Wivibet;.. ne^ V 1 "^; l0 - "' The r.vmie-r of dixan^ooa o^iValt*, Helmfce and fVlph Mieti' 


bir of KMmb To Rover* Thc ‘ r Yitol << M be in tb» foiw or 
,« or No. toicrtrati ViU law. ;‘‘•belto, ile!icer«t by 12 mm *1*. 
Three N)*hlx- 


attolto. atm nriiKlM ami the.vifian W«bM«*-, : . > 29. W»srt*U». 

toMVntiOe on bOHdUtae"* 56 *^ *** rsj^en e ; ,iiy Jh()m Cutoo.f, '2i. b'.Wp^ 

'tbiy non ilrtn.. fV arte-ts ot Woiwro; . .. 


TYPIST IN WORLD 


mm roe, of Infonoattoo let. oof Iho ye-lor. 

bit of V<»a I hot the pl««e has *<>"*: to *«.•.»«. . , „ 

tootbiJl crasy, and that Ortryont Iv , , soil M,w< I oi-cey (oHa*.ni tin-Ili-.olos 

beiitod tV tonm oho«io* the team &*'<**.'» >* -«*»** : ^ if mfoimonon foorointoe TUIDIY CACTCCT 

Ihey * ,oi tt in vm. The fait that hair Ixa -1 teiwrlel at Max well moik. Walv.o idlrKO'' to have dial.'. |XIUu/ r/llj lOi 

they *m. to cml that, <e«ton yuree.-VLll tV, t.eek ami etrtvhere vir.ln-: s'ntot ^ '** [ 

fHlty bymldfrhUdlf 4 Mtoeftentfihdil ti-drs «t file on rnH*e «Ue horn do-^ j 

a Ul enote harv 100 rent t,,M ‘ >atrsforn.ia :,t; of att t»* Oitntob |>.m-W.»ao. al the 

adi«,«. hart too ,tot teat. ^ ltw ^ K a „ ^ .. n« Cfeas>.«*>! 

e.ve,l Tire rai.t vodeitoHo that >«*«*•* uftertWWhTIt* l.nlm j 

. , hoim.Ii i Rotary tint, of 300 inentl-era 

rdian ha i«U.I«t:,M Id , lw (ow „, on n,a .,v .Mari' : 

^br. than In xny .otoofmia] by f.he ! 

Lik *rt«ol«iicoia. : gl« Hub. Bev. V. », «:• VV-iek-,, of fhf j 

ltii kTPlb|»eCfone toionbtaiio'i'n «f. All Smil". Uonathfl Oiorvb, 

e w-,, .- ... . . v rrtto°t tohilN^^llR'h* to.'snna^ljf 

AdmimhMi fontboanl* T« Lao " p * H < " t *. "f* 

T»..e' 


Crt nrrvM J-''V V- Ikxk ple-hted. . re>ral4 , l .. iB ,| 0 „ r m,m- 


okep< h>i ih< Afftrm^d^c %W$ 
•NTiKUW' OS ^aob >oVK> Ar 


Musicians PlaceJ 
Tickets off 
for Mo/nrt Opera 


QP£NB.aS. 


To Sell W »l—Cent 

paay Hu AW* r»f. _ 

pty snlcny o' the Wilbur A 

Tltkirtx for StfototTa opera, '•Gaul Home F.t Girt* Ta Prepare and Serve j Roy,o HWW||||jL^^nii'f 
fan Tntte,” to V Breeented bfondac MroU in BmUbn* Darly. lhc Ro.yr.>>t^W^»toii4t'‘• «< 

I «ax a raembci of vltt <• 

.rtonrs. Nov. 27. U Aoaembly Bail. _ _ , n T .:W Umvcrrity. «mC «f{„ 

arc on xnlc pt tKf UnlvrriUy V*»ole 

ho tt, i HP tkffuJp, city took 


unonfoaioi thx,. uw «f. 

nitooj l»^> o os IkK <0 lhc hon-i-. ftityl. , ;r , oy u0 fl j^ : ;hal un oiv^v profKv tax <Hputri h# 

from the Notre .tome lelrt Thi.J 1V of flee ,2. .3 i\i 

nnxnn.t vfjej t* IV i9i rabe!: hiv( >n 4 . date.-HL Tt t.rtol S 

iy*f ■ src ' 1 *- kitma 1 tolta Ciu, brmor ttw Shaw Uoe.n, Uwt yea. :. pn forn^Nji t^ VKn Howard BeUtcn 
nry iea,n.M^:r fraternity d-ooe*.: w#re tV-o n^.tv ItotlC,, *„Zo ^d w" 

JltiO end tb. Bom.teis Glob,vj*teed . U:<aui , of !llc invniat<l 0 y. '‘ oon lnd Wv , '* wbw *' 

TO nm^ADU ,WpB|J 0 ' U ' ,cc lfl l>c * iw ' l "i 0 "-,u>ij.-.tinn*, oil of -.,-hlcl. pi-obnh*-; 

rhKrUKM ffiKt ^ s,o ' ,fn ' no,wj,| s -«*'*■«». >.rt» tv,. Kil , co „, tw(r o,,, , wri (t xls (lu , 0K ,., ; 

day niRhl. ioilviwiMe to eewv.n onotVc ni«h> ^rknhV/)n.,>to C-.-L 

....- ^ -- „ , A*‘k“^r. raatorny of th f .^ b to« tor IV ,tai.t*. Ee*ry org«>H»**.* 0 P n Hr OWn fr0Slt r 

nonoli.i Rotary t'tot. of 30C mewl**! Att*rt Ta»C0ra To Hum and *■•• **•«* «o «w Urdw : ,nai n uioi„ c * eUp.*,- hoes, i* ell*.-: 

“ F*cfc“ Kcyx in A«*»uri«« “ fm \' k V l, ' < “ ^:p <t( 

lorge par. .an of l!<«o art rtohi* by ^ „ u , ( -j, Vfro huWf •■,, 

o.Vr th***> lUa on .! - -yvo.of train „„„ JnJ n r orJO „_ T 

w W ‘ f '* ar« W the pe^e**.; 

of tbr -e.Meos, ami Uubert, J \ UjnenC MlMlITtl* MAN Sir “’in 7 ^ ow tv rveol. 

A>ry,>![rT.«SfiltoIt ; f ButH-r (VlTRr : HI-WORDS-MINUTE MAN V?h Vh.rh love horn Ot* «. at -- 

ideUHrtd an a.-htro--.. ! __ BhtlfiMay. If mnr« lhan Oll0 ioaV thd mra-n 

itnt, T, i —^ 

“ ’• - . - 1 ,w » ->- <.r wain ,;t 5 ;.yn oVIotk u. the e.enu^ and tbr: |P| 

other at »1 iNO |s io„ Mootm affir 
urmoiitirevl yostordny Uiaj 
iiSp to..- '.e.,Li.a^to«^|bTT;..-.i 


64, 


This Et*nr««. 


Ivi't 1 


First Came \ 
Soccfr Title 


< Cnedn Pyt (i* Deep.rate R*blr 
h«( *aH Befare »««»»**. ,,, o 
CW*rtk ' ' W 


I hr. Hnok on Psy<hnlo«y Of .Skill 

In Typeorttlae. 


jG CONTEST; 


<t W tun h.^> ^ W. HALF WAY TO GOAL 

bera of Chi Petto rtii. mowraf Pi-.-, 0 ,i .,tn r r- uwKjr a great distance- 


the oorhl'r rtianipiSSsJiip rdole __ 

! H lytweiilili* wlheh WM-b*M f" He*, arc plaiiotoi o-r lie etabo'.-itp -rato by: 
Vork -rtly <o Oetohe:. with it retard tlm Rddxt,;::. Club. 


The -opt.onore merer «b>»en teak 
the first step u,*ard rttpehin# tho 

. Mary Pratt To H.o Her Play Pro- ” fd *' onUy 
of l, '*y ' ■"> iv oi^piAr fame of the 

reported prcvknrly, Uoevd in indtoJiapohe l.y unto irmrnona-ot from the thinfo to*m,d-a. 

I'emralxms for the H-eelt,! Ir.dn Thralrr Sern-ly rv yeo'bn^ r^oad time bad Iryna 

-- a 3t'drfeat. I:t the f:r»t utont*^ ifvf 

A Pirn iitos:- IJ'Xcl. ' a nor-nct siofprf J wily vft.nb nli.bu; timLiiiV 


f }t| oat e>>rda a toiotiie, »>M thrtn-: !j>1a»- orMten by Minn H«y I’-ot;. v«K. 

! KoAtoin hi), skill «W- e-vdng io the Tft HEAR SURVFY REPORT * lM 1,1 '-•'no. «*» U«*r.l- Pilin’* rub o Breen WteWidW, do* 

Irroiiy Tim oprijr Is behtfc Ivrm.pV ( Pom the wbont, vimi t.i nuiy Wo , k ,^ Repo,! ftorU VM R* B»«vd; j.) Ho,Minn “ vl ** M hoodntV ment.ufi In the rortost : to lV- bi«. of Irora Babrfok^ *»•! 

hern by the Sebirof of Made as the; to nchnol ttocHiliy. imv.or-, lid) a ail , vVra«,rA«, i,... ^ , . .. !, , .. . Islboniorwl by llid l.lttV Theoter So-;tr»:prr, and Sill-irr Mrtarndahad, Jblb 

fist of D rtrire nf major mosH-.t and ffio jaitPh- »ive <01 bawl foi the ioltid) ' j 1 dcioonsirtr^d v «’ . p c0 „ Knulh Will HrpretrnI Hatrer -,i*tj n( Indiana, H &1U learned V*> hf.sk. bo.-sia.4e of hijorien, the fresh- 

draraata- p(w)oeti«M to hr riven dp ..teal yrt.1ef.iny nocoi.il *:o. osiiionteit —~ .. berate t.t I p. to., by in. . at Mvet.ov. -ud-day. Thic |i*oy p-Jl V p;adUsod ! o»sn -'till bad the ml** ia rpdeil abd 

-- b.s.wy tk.C , 1(wk t „ -The ; IV.yofc*Kr >■< bb.« : : wdret.nn, darm* tbo u.Mer et Ibdb Von- -ork- 


oith Stiori-tl Ilsfem-.K,- :o its Aeaic.- 
-.ilino wi 7'yposs'rlllre " .Vttendnorx a' 


thd eaminm- ‘fioiet* will .oh tor jli Tli* rafetorta is atmatcsl innlei thr T *‘ f half-’ray 11,01 ^ ■» <l >* v - C 
rooh. !,llrtolio.. of MW. Maltha U<ioftotm. -A. finunelol wca^rraelw. 

Thr cast Of thd apci-a Is Wadul b):: hi-iii of thd hvltv tieouoiuid' dr part-: Into yrntci'Uoy ofinrnpoii. V- «. < 

Irapd WiDtants, a eeUtbratert Amri'idao lomit of the liiph school. Pcndlc in: offh-idbi utukraiKed at that cm 
invno ilonoa. Othtr membera ace: the department woSai in the {naparo-J j.ygj.h;„j hear pleAphl and oiany o' 

Koihlrcn Blirfc. joprpna; Jmlaoa tteo and wevirtR nf food. Ctas-rnoro-; t()> ba V * „oi yot iet»ited 

House, ttnat; LHliefi Pblmer, aopranA: aiynminr tlte crrtetdrta arc War taneti; _ Yh#ftl fipapcicd vtfai.- 

J*» d* HbttopoHo. bxrHott* and Worn. ** ilh.Kut roattis. ~ . , , , . 

BrodaitoH, lto.vs- 0 . The sUuriuyr or ,r» The ebfekwh. a*, toad* T«n,lb!o. it : K ., 4lM | X^T^tri^teexonq.V « anidiw-; ‘ aal «*>« '<*Wator» to mahd W#: 


Tto-40 «. I. sm«k. t( the Sclrooli ,l «•>■'’#»*•«*** fatly: 


Froth Start Bi*. 


rday, with all its elblrorate ilcloli*, is- «w raW. thru ibe *rrft of a nnoleicyrtirt 
lonler the jeteo.ial direction of tVd -Irom talde. full; cwioippd'i. by h,*- ivafW by tt<sJnrs ,i ty 
Ram W. Hlnshorv, fiatipooU,- kionro ivr-aid Sbdocrr, |ice>fitet>l >if th* Show Tlio saiouhl' f»«>n 


Vino .ypewrttiPd -k««.dd«« o' K^»<^‘^T^\o " -abmittnl in IV etmratki The -pho^ce, nor. Urt tog* ,«d 

.o hear ebe ** ^ ^ ^ 

i«..s it takes to t,Hs-e«i»>.~ 1*1 V- * { "* U " U * na *£, ' , 

:• Rook, heart rf she dvpartmonl Of 0 n*’«o'«'' >c-lr;da, Tbr Mir- 'j \ 


. control 

by Miss Judith Sollenberjtcr of KoVa >f t|.e ftosl.ioao forn onfe nha ear- 

rioil it .town tie field apatn and ogaio 
>*tj to tore it lu Ihe opponjug- fplj. 

„„„ ... w _ w ,„, , <WX- heivdt>aprto: backs Tbeo hirUtf Addratye.- .saphtp 

on-n.isli.w,. le, r„,„.„ s,i o( Indinonpol.s, a rtpireeiitofls-t- of rac e center kolf. entnored (ho b,.l’ 

An. to fmiMB *W lyp.rtta.-tfn* ’s... ^ * ^ ^'Ubn BubltoMr, riU iraldisbioy corn-: and -ent It <ld» « (he fieU iii Siril. 


prinlucrr i-f Net--- York. 

The ironnedMlioeot*! tour nf "(V-i pmebient of the city -'0001 in-sfd. Tbr 
fan Tuttr," after ikv ptrseefatioii-*il>, whld fdrtftrrty woo awed (or ■< Brief 
Itr-al Micros* A npmhet af Urn** 1s t tiina ol the bboner, Hr.itbrai' tdnet . v . 

stniog by the MMdupolitai. Opecd The nqnipic*i>l '« voided al about sne orgovuioIiOI. I.ou -s .which 
fr.tnpany, martpc tb« Me«m| s-ue«rcofnl ttjm. :pVK.'' d tIKj trs. cdoi, Uru- f*‘ 

effdrt of Mr. Ilinohd*! la iWviicIf the . ■ -;—■— ---* 

Mcizori rtaoeies. The 6i-ct of ihcoe an ' ~~ , -, 

.fcjw».i«a na. tho mar of "fi* Ha Clark-Ross P-loyers Pro auctions Close W tin 

tee of Ibsen’s “Ghosts 


•no ra.tou- 1 YYpm.cil.m' UI *»«l;■ » *"*». M i' ' T be o 'vAZ'r, 'e-.d'atnio 'Thhl, *» *>■< 1-x.Je d« JtrhlHin* -cored the flea* pedat 

ecs Hndhec..' tto.KiU.ie Oiaiwmy a.nl,„„; , fll e Oea-ejyipa- (TTipfS tc».*" ? ' Jbo dVomedn-. .!,* mratio*. n,r ta V ! ^ ***#*^*«* -• ***** kick fot *** tollor.d. 


J yirr nev - r, ■ ~ • ( A ] J.- ” .... 

to*:---. dM-witorito. tXflM;. tomlty.; ' ^ \,-ci,.ii jjy.dxioe cktitoiia) nrii.: wit liotor-o yepir-eiitolirtt from 
fiTO.fm: s,«afl bso- : , tW&i « ! Heac:l ucirtco nxpl*ten.|>eipi!<i««>one m touch uiij. 

ki.most bouco.. S’~ I” *-.tl^ - the | ^ »wr, ,y port :u irod die sard r.dnunl i.ntioa »m| p-onice. 


fl j, : io their Iloefrfo-'i. sit 1 be tin*lorr.| it u|> in the neat chorge nltly a *ep- 
- ; ok « n foiila>K...ptls .;t«BC- daciab thejnh.1 loP>. Tbr fto.shmo)i kieVed off 

:cpm> opts to Ino,' the biejlt to YhO 

tho m-dr h» the -Pert, —nm On ^ 2* 

w-re. v.Vrt ih« were lorat-: <«vt,o B at tbv b r ,.J..,ato. m ^ , 4 .uU*-. . nho vp 

t ll“- i.iorldBP. -iod tic- flymy oij 


I'otlc-)-- 


tiresario." In 0 2B-«eek- trip thra the 
. South ancl Miildte u'l .t in a. 
-srio. of k-Dgogeibenls th.it, tira\-rsl. 
irronuidnosly populor- 'Jdi. H, r n.-b:ie 
wo* 4 leading nrii-l of thr Wrtibyn- 
litau 0(iera Company for many year, 

and lain- tHr sidetct ef iho Saetety of 

A mar wan Sineerv Hid prodnrtloi.s; 

von hint, iira.sa. from .Vcn Yark 

eritn-s. 


Adequate Perfot 


-Th* Morrifiyrd of Killv" Appretralvd al 

I unit Triumphs In Final l*1i>. 


1 } I fingers uuR tin- kneiled*: null find: ..... - 

omo . 1 , tbr or 1 ' O. the Kffe.ca, .m,r- JQ Rlf^£ T£AM 

; y> .iiWL.tirtC.KjScfxc T.vM© <19 
! tbr »o »to *«>*c; Up* LJ>hu: 

FhE- j Mg. .fto.ent neyveu, oii-l m«le I: ttoplnio I'rrcy T» S<» 
ib ic at tv. R.v-al r ate of 

- -pc' 


rooidudral 


•‘llreds- One lit . 

In th* second i|o*etei f lotodce Kut- 
: mode tbr fir.* president of th* s»-l «,ti;r, center fatKord. dropped hnek 
dirty- « is y«VP*rted by nccroimc ( * ilrne k, “heoil' Ihehnlt to her ^pn- 
i-'hMr iRkSc. rtib* tile mroSmcchii. ic ] nin* nude, aed the rush of tk« d«r- 
^Unpio.1 IP t.ouc- Thd object ol Uie|p.,,4 n «o Worked the eort koepoyV 
WRao,.-:Hr.*i ir to .-Inwolau .tilcrr-.l ■ d ro p-kk y B pd took thd MR Wn M 
>10 tbr: ucittoy and p.oddein* of play- ( b»t, f;,u c-ore. A -ecoad d»» of 
,m iho sl»;to. cfe.ee .kddJcoy npii tool epeod loan 

■ l hi* thiv xtfiit) 

ct tolo e« 


COUNCIL . ADDS ADDITION 


< . ^,-rtu Titfcc » t ,(l * ”fy> «**<-<Rainfutt Friday tfloht ■**&«*& !.»«*««' ***.1! 

D.-smow, Robrci IwuiMcoP nmi BUI' rtLlUn I fthtb UAlHilKcd, Pill be clio.-tn today to repre-; Hcavlcnl Since Sept. )9 l *' lu!f ‘ ' i 

_ ;c*M toctuoo Colt«r>l<r in die roateWii . . - ... i- I* tt* h*K AiNdM MHMk 

Bo Scdtfd;-vbieli ort 


bird Woman T» 

HITiciatly in SmuHe 


Tbe 1!oss Gtii k playdrt 

their tlicer po.ionnonco stand here , 

to r night With Om Prt'eatotam of ’ ^ r^mom •unt Ok- keulnql Part- u 
tlen.cyv IbwnoS T.lmsts,' totlpw.i.R a . . ^ u „ #f ^ thw j 

- otolmre affdrtnd of "Tbr Murcotie of ^ ^ „„ ^ „.. st pr, Mi* ■ 

Kalrnd* <»y UmlU-Defen. Arttoo K.ny by Cm-ten lenodv. lyj^iuad, W th* nune. port in tJs J <«- tv. »e~r.:ee fK*o : -aid (enUrtUy- The otore, of all ea a- 1 *'> <#rtt«*, Method «* *i*y Kcday'Ow fn«bmto moi«4 

no t.rr Track (tocaba-*. "«b*.»«.• thr Ua of tlm pilfer- ^ c , tbf .day- Vt u ***«**"' No ' ra d .. ... ^ , nie’.t and Satonta.v mom o* amt uo- ^>,.hIioi( race vturh into ttm wvpo^ 

- -effarts -tows atipivcatml by ..<-.0:^ ^ ^ A FeHon. -.he *.pnd * *"■■>«*»* * V> a rttorniyy Htoyeur botvo, f.c briucul *.7b-pm^ 

twfvfjBk adtidfi on lire aryeptanf-s (rsoplr whs -at on the *dr,o nf thort fo «a>( nil the -limit ilioi: ,c t k 1 ^ttoiie I Stair- '»n«.i WA, *‘* *' j.oncc* in reRard a a.' dr Indication f»sm*d a final ilefen».»e etapd ondyr 

of lei- for Blooming! V- or* corn seal air* rot weal ar.rn.ne tb..n»- * * , ,K * , ’“ t ”L u ? ' Of the 40 men aho tor rad out to^-f the termtoatlon mob of the )a«« the eool pole and Mary Morwrtd 

now remain. ttei'^V »>“'•»*• <>»•» »-M» >»che* ef coin- klcted tho third peal for -the frwb, 
jno.iKil corvtcnj; *h*t. .1 torpe.l the Mrs. tlv.np and Uobo-t Imnantsim osjf" "Chooi-' »w ,!wi«:f ^ 5** rTcJ^:*,(,**» ^ rtmmalml in lhe''^ M «»»••***"•«• in Blomncwgton mm* htUng the ball clean M*t th* 


->.brheMH.b< vtaut Can. * -iofc V *'**•«**? ** «**>■ l dittown futthadk^atrea^l 

' p tbr bviv.v.-, -hono: UHibg m Bloom : at.* pd.-aiK' into goal lerT.tdrri . A 
tan. Itorey. o-b» bi in ehante of OPtoipgtan u-ithin a B'vea 21 hove. aiMdjeiyyB open the line «** rtnimnii hf 
•teroneb of tbr military drpartmdht/ Kopl- 19- when th* peeripilolion s ' s *: Ethel faKa-, frr.hmba ful[b*ck: and 

f*, » 


•steronebs rtpoit also will 1* mart.. <k-o-»ld, her -cm. **»• W*»k* »» -a imWcafino. NV; ce.vmooy m labmp 

tin- rity cooncfl last na:M irWos-actel: The nb.y nos aaotlier proof of «ml*t«r-"W» ■> f«>' her pmscidoinm la-t,i>:>(o,onsl. 

,t-' icuitmr i«i.ior.j obi ok-cym (Bat “the pluy's vhelPl«bl. dllho nbe. bad la eucc it, oflrtc: .. . m . . ■ - v 

An ni'nltuKi ta the »ily of nto.im- li.in*. ' Jw.l it been ai-en .i to > '-he anc-ac-t ptay Mon-lay. . 

inyten north of Bourtreoth -treci Ik- mo.r ode-piol.- pro-enuttoe it could. Un/ortonAtely Mr nomddsno ate;* Weather ForfClUt 

(K<*fn s<rtr{ »x»l *t o x»r. Moihwt .<v '*«l once in cv rota that } .—. . . 

Kis coolnl 10 bo colled the tTravtos ten-elp ■», as -Chests'' is. llxon i- ; N". and that n-M Mb -f last H i R l.t. e-----, , 

-J'-fh nierr olpnck Moivlav ol*bt and;l-3i-§^m. l Indian, atneull)'faor 


doro»B iho 'otfrn month of October defon-Um iB*Mi»d on the Una. 


j l-ctct ktaoo of thd canipetKJon. l-fv.. y, r „,^ Ucpnocaturrs m*cv rc-yi- Bc„k Yk. . 

| nf th* Id .tvotorr* uhn orr to I* ebem- vered seen*! lime* heiv Oi-vr the w,«h tbr eearc t.*d far the first 
!co MH be sahstitutra, and ftom lie uertt-dnd. Tl<* l*v point «*• raodhed. eteitr tbr ofhrinl- apnotkoe*! Ihat tha 


t'.BDpnnn Addition. l>. S■ tlOfihO iv 
norird l» Iho council iiml this Icrtt- 
lory sir rally has h*rn platted into lot- 
ami the etracli t»id oat 


pif'toe aod n.u-t rnceivr *.ix due. . .. . ..... 

•HeadRorr : AW i bo role af lhc yoviyrhio) Euo'.irh f<*}>j.{c'JcY ' 

A* to tie plnyecv. they Ih-ivn lines | n Iho ,-u.i.or' koo sxeli thut b- 'li'1'-" ’* ,^^ 
ho.lFtno.-, t'.c Miv-v.. tcngiand and «w™«wu f-«-* rwn 


j i rcmouidrc, 10 cell 1« piclcrd l*toil (inti ’.fay ol?ht uhoo. fW mervuto lank IcM ptciod ooalil be cut f(*» 

-f ipoeii notch. to o level iodirathw » lemp-rolurr- ar ncemmt of da-k. Th* ««pbamart» 

t ' y..n*..iw iw.vto ,W,~I “,swrsr :<rf 56 •<**•*** *>»*• »«w, Fdhrmv brake thd tie nheo Hetea .Thoma* 
Tburodnv >iih lUito I , , bo-i. lidiliio SumUjf fitjrht tho tern-iddlivetBiJthe second rprtuei*l*r obt 

rbarmuy ndh liltle , .'hallceS* ftoia athfn aebno!* Mul ortctuis fell io 02 drarato 5»d on k.rt *f the afle.nood. faBovInf^tl 

nk.kiuw. tr> Irraofa. . ■ ... . i . ■ . _< ■> .. ... ... * 


tor*. 


irmprre- *« In iMe tn neerpt all nf theme, ytontoy *«cni»< a f«s. flutes of ono* OnmecVnldly afterwratds alth onoMiec 

ho salt). . foil, it I* sold, count. 


-P 


l 


Fig. 15.—A good make-up which like No. 1 and No. 3 depends upon arcs for 

its effect. The arcs in this case face each other. 


exclaimed, “ We must change the display in the show-window. 
We have been advertising the same thing all week. We must 
show them something new,” 



































MAKE-UP 


171 


The analogy between the front page and the show-window is 
a good one. The front page should be as much of an invita¬ 
tion to “stop and read” as the show-window is to “stop and 
shop.” It gives the editor an opportunity to diplay his wares 



TOfc, UU 



Xammtt To Offer Radio 
Count Next Semester 


cm 

.nl»fe«l«<t tr> radio art. cure 

.doou. otrtrc I relit'. af 

tAfegtojiky x>ii» »«r rlrvs oft osportrav- iU/< 

«> noon t» rtudy {totr favorite sutr-' IjL J 

> JertretoTaloo to sp Uairoyxltr 
5. PtaJ«S¥>.- a. R fesc-roy «P **»<>..„ .... 

ow-© it. ocr^cr% Ulrich >isjb*j* Nine 

wi.. 

Social Ag>«* 


HUXlMIXtiTO!*'. txilANA 

TO fSASCEK 


WRD.NtoslLW. OtA. E>mt8 IS 1*23 


OTABUOOlW. 




OF 

mm 


foe fnMk Doctor* Os. 
gte. Tp Be Up*ft <• Atoncto 


i«- SWIFTTODISCUSS 
AMERICAN LIBERTY 
IN CONYO,SPEECH 


Mtutoa To 


tto^tov <xt( Vomvlei Thy eou.-« .IJ l. l miIlrtu r„ 

Ota uk 4 o*o mpuMitccixTOt oil to* Mtr; ™ '* twr '* 

adtr uf 'Vitw copciuctoto, tolibnitiottj 

»R*i SM of upw toeibi in meo,xc><re < 

n» kegtKx, oiiyortoyrot of sxreHftk 

«xl yxoctoa.1 ftiHftdWtoi of : ra anm TA DATFFV 

apparatus, The *i0 to LLASi Tu RATtrl 


only to -CBtSmiU who n»C( hod 
t-*e is ot»roe«t..r> ii6/»<c-i. 


A xjrecal tt-concl. train WM tire 
Mono-, nlbrooi! nil carry ftortiibauftd 

I.- 0 S. 0 O 0 Uaivorort). ho* tom *toir-: IN LWfYU SLT^fcUi st*a«iU to toea l.ome.t tin the 

Mt«t »» on* of a &*ud rowtoc ,f : U1 IdUVU, Wldlin> „ 

ixatkd fro too ttortor-i dogwta'-fterd.--rommtwl ttuJldftppoUs IttizgA. The traix --ill !»««•* to* .cticdule 
» «l by the Freud* *o\<mfl>*n< viOiaut' Tk Stfe» jAMitfconienlalo Mint *J» Ttaolo^ioc 'S-eosl axed, 
tto pmbI ftobiolitore!W«< Of ap- otlV^Ntow, - kootrwf Blw«m*toti *t «•;$» *.«. 

&& tea:, f "t**** - »•*•*•»* * ■ ^ 

tKr> J. J. T<(PWir fc4>ftEK©»44o<vec of i / It* 

iiK.Jknn CiuiWl St«M da^toroxti^yM' ^ £jyg^ At lnd.oaopolo. >ho <pw.l -.-W ». 


*r£a2T2&. ™ BETA kappa 
KIS? e MEMBERS 
AT FALL MEETING 


NO ED TO 


TODKLOT CLASS 


90 aaVMOkO ££AKXS« 

At 1 oV-tixlf tQBMtbt! 

A fkrior of VKrt-cotoMd 
iiabls, * tro.'W •«*««>, tlWr c*ft coIRbp 
fff AaieWtWy !ttf* cu.-tab» 

Thaw ortjj be tbo xtsiaio f»t kox- 
»h«»t» »f oxrto f»sx l* cuor SAoir 
Wfk» <«r »W but 

«f tba Sftw^ Doxt, vf vi 2 Z 
Tbv Matas -.oil opao «:«)> 00« - tixai- 
i«a>(ioi>, oatt»:*.t fft tfwi 'Gl-X'fity 
Ron* - anrl »ftar .<«•>. more 
«<ti *f a-oahl-k* orttus b*o* pBt- fortji 
tbfir oHanr. vho Si*ro* fft» «v» {Mtl 
<J»«»B the CuiTjou »)tti 'A Dukiox- CBftCtI Tfl VfiTT 
C*»r What III* Delta Tw* Pfc TlWOT lUfUJfc 

Mu--, Atftui CW», iamitxta Oiv Acx- _ 

w. Rietre. Alpko ktur, qritf jfsi Dottj 
Mi try to da t>i tbali xovao r«sft«ti'-'» 
efTott# luta'i 0 >I< 1 « x-w*k tctlf <r> 'Lti- 
to’i Part*," "Dcucoi Wiiri," 'TThre* 

"tdoci In. tA» Htmi.nff’ ok4 -o ox, 

UrpeoV xo ipar An»tuia.- I: Aftor Ha ruck itox «var 


Tiwuawt, lima, tojWo, Uxtoo. Dtaax, 

Pwiet, V» Q LboW. ykortawr. S*aU>- < 

"•* tw,rtlU< lo.it 

Wttb^f Ok* «*» wiectad roctaafoy' ^iha ft 


tktRlt 


U S«k Offices Tli 
b.rnr Say*: Otbeta' 
ctn»» To “Join 


AC DUiMICC ox Ive-Xii of tjK 1 fux.or Prom 
Ul lUlimtJ at i«ib by Mat UtiKb, |W»dm of - 
tk* Jon«x clo-sx AemiKBIb to CooV - - 
are: £d»-to Tbto-.o-s l«.-k Htlkr. 
I.'ribatl Corbin. CleJ*' toxtox, »a». 
etc VHjon. Litnlal) Foster, Nxtbon 
Vxo 0«1»C iiioot SboitlU.*>, i»t 
Sar—B**- Soottxtck 

«, . _...ii.. 


HWonai. 

t¥vB«>irt«>ei *toar> Ixdttwu Ujm-; e f —.— I to Lafsyek. 

o!*«k hoaoi". 6 »ly to (how: / w ' .fftliL 

yhlcb «o itmbns of tb* J AII>)CK 

IL\~*Z - TSc poondat.iJ, of 

Ijht.-ly’' >5 tti« vuaJtA "luck l.onoc' 

B 8 » lit. ose of loitbnvtpo.i*' (o.-o i 


■ tbvjMtd. It™ IMTOO nsrbmbxj ox 


TliiHa*« Jam iotkn'Tt Br- 
femt key I 'an m aaorB—OeL '• 
CUa« McniWrb C*om*. 

10 BE GUESTS AT Dim 


f 


‘ <ctoo«\N. A>iJf > this o»oft»- j 

•jpx coicvooitioit 


TO 


Krtptjr itiltn»(es! in the aff.lt. •( 


DR. BRYAN TELLS 
OF HIS EXPQBENCES 
AS‘STUDENT’EDITOR ■ 


rto.mror KokiAitac To Dtflrrt Ad 
tire*. o« *Ab tfrrpmiolbtt <h». 

fhef f of too tot Boratwt 


cc W«l* 


This ccoxoHttce inl> moot fat to. 


I AmcrKo for tntc o tbxo oirty y»«r».! 

Mi. tjxift ii ft>*:o)y r*;«Wo of 4» Z L.,., 

-rav-'-xa Amryieae Mbmy from tn_v j LBlV«rtdf> s . C/ltlef 
o-,n ok.ci-.obox: He f\, *1 — - .. 


ftt«i liKT. jroccWy •.oxwxroo *r»4 *t-. TW.co „ Vroorth Wf ’ *kex >■$ yearn of 

range -.he first ortt.rc;. for y>e yrom l *t»f« lm*ra Action on fwn# cc),»ic-l »s o |o.vu« »t t 


(n the rutin*, iiwttro n.bi<;li »ee it- 
txe\«! to the toKUtOBxe oiil bo a|. 

T . jofttoxt.d irnoea fbo ntembi c* oxd 
liter 'WB o<k k ix*ii»*t'a«ii>- an the \-*> - 
cocc- txcrtv of tie doxce 


Visiln Drty Student Plant 

...... . ... .. f#r,eiyscr-ration Tonr. 

Civil M's)-. Hr oeitett in tV army fer —_ 

Ibeee yro-.c. 'Vbox ibo A'cold Wir 

brob. eot lie »r«« on oxs.v roxcert- DCVTCttiC DADCU’C rDOOfTQ 
——*r ik tbr oar xad later mk«I « okdfr-.i nJ.Yjt.Wj FAtLfi J uAUfl I n 

lion ox -be eP.arce* of ”<-,r* o:’ Ute d>vtri<t cexoerirtion Uonl; 


Phi fid* hxppo Voys "III xdora 
tbr xerioni af 2 >i neoyliyte- after 
Fitd*y nifiiu Those nr* Mtembeic 
norr rtooted to membruMp at tba 
anxo*t foil moottne nf the Ixdlina 
thapier ton xtgbt Fly. Ilet. -.nich m- 
eimiot jj »ho wi8 pet their A. 

K.xct.tiv. 8 - r ' tt% »x« ebo eeenr- 

t * ecv * 1 '* rd bif decree J*t« -tuny and favr who 


StAet—P tirtkets WaMT- 
worib Pr^ierct. 

—». •• ii 

F'orihor 


receteed tba bacbeJot of trtr ioprer ■ 
ix Oetober, on* wk> r-oeteeJ ab A. B 

dr*ey tin Cntabox loti 0«* eho i-r- 
rebreil » P^, 1) ic^rox *t 1 ho( n.nr. 
k: •» lalbK*-.; 

A. B.. lone. 1JT.V—Nxn.-y J.ipr 
Co*. Rot.ixner UruruigtA, Linoednr 
ton; Roll. Ltniloe CoximilV, ldx»rr, 


Foar H**e Bte» an Ffyxtdext x O 
—VJe* PreoWnt* fooiote-Katw 

Mould Hxodtr Money 


-.-- 7 ;• , ... i. rortnor action on tro tronct o: . . , 

-iifctwUod .3 Hit est.nr joiturr eiftj.t: 

(l> S meotitig far lie approval > »<*!' Of PbUetb etrOot »*x defy, rod .Vna elf-v, nroidemr. Lr BtgfTOt Mco x* Reportet* i» fexixort UliRvogee, itt. S'elnont 

he J 


is7lcou*kt thoy "dtt letrtO noto* rtever ettrarTii ^e^flre* ^ 

t.le« for the rest .of the » eompo.,» ^ * “ d , ' w ' U,<: nri ' 


b fneoftng far lie xpprovaT tton ar rotutb eireot -vox aeterred .^ eiew nrtddcro*. 

Xex .p't-'Vf in featitce Jor.ces duod inti she raunrU tooV oytiofi <o tartirer M , BniD MMt t<:e hi-ooro.v 00- t' .Speerii to Bleff. lixe.'- ‘ oaiin ’ lUrhoi*. history, 

kfft t tneor»ll«itc a »•! £“** "J !h» nan- S^teisroekt project nt-g : *rer nf tbicttr tK l.nve. orhlrti he e: -_ r.\Bo.>vtUr; mita'etii JtrloKtox 

^nTSWa.- nn F0,rob 

:?rSsT fc SWW e- team wbi pass s« 

An ofta’ter »r.b ete.roe.eot ihr e^aduhUt' tor toery offior in their, tNV& BRAZIL FRIDAY L?S3«:3 TWAL FOB LEA€ 

tommutea cueren xp cam0 ,_ elsetiofl. ' 

35 K 5 *SS§.'*f-S^V!S^ . .r CoxeAx*^e«f« 


ivcrdtttpnN on lire ' 1 

o*. Sf'icrb hxve heer. 


* .iftrrn ro JM > v , oieefixy octt Toe. '»y f.eifht. 
Wxo Trio ouh WaiemoA, Taiied <>.«. 

SaW^a^ed'ho miiogws of tli: «•» u» «• vunttog tor: ihe 'inn! rb«k *t*«tte >. ..wro^^proled 

ads oxee tb*t thenr deboUntav kooiW of y TO bon. and tmntas found >5 r.r, ' kox. ; :<ut tin. ««to co*'vd. '19 x rtom- 

..Ayef bru. Ihe eper* house ortbtni' * xtroxlo for efftw *-B»rod»: «f« rnro. r„_n x; a,. <tl roisjlved to Uh« ttcpx to ..feomir 

««*»<*. Tb« Wa« tvar.t to eoy arebv Four, ere soefcxg ttei»ffi« of pre»- * rotcr- **' a b-MTe* roicnen?- to provide Toud: 

that if tbexe me matt tton fiw dxt, ihc u«w inratw tie fit. d« ; ’X-n Ll ae\e ■ ■ e 0 X.J for koiidixx ihe new yxtr.-oA'-e»>- 
people to oxy ex>t ;ae M*n» rou.: »o« >-»«« »ini to.ro ,»*V «^b*- ^ " «8 tea. The iSoom..ep*p<N*tieii*! Done 

fo>- tberv Utfcait «'■ roudt the show die-pstolflenU re*pr«re.dgr Ooh* -»v’o*^£»'c^SS ' ! ' .• '-* ,v - K '~«- 

thru the ntodoK. Tlve -.Iftot readait *W«i tb* iob to eeereut}. «1«le : °» k *■£. « c r* a *** ?*?& 
r*,x»b-» at eitodig time lust uigitt. ib-r« *#M W t.-etetoor aori one «a- 


Oot they ihottgW they h*d oBodeh d*toa: troodu.-oy, 

ca*telii>A*da tn r* htotkntl »itb ahoof Bodit n. boat Tltorr , „ ■ «y - ' U , „ 

«" ^ . « i 

«*vto« Ckiptietl tbnr beed.x of iht< **?» ^ thro* roprotb^tiox tb:d .ko* jr i'.y J>. 

eony. ox* of the ronox.vto* bl»ro<i Ihe.runec V ero o^dmiu. K. TUh«b Wt-wJwfc of ihe T* M. C. \. 

f.nth oxd .uluob-ceerl tire :«mr W «T . ES Kv? TkMto So.toV* : Otftsin of the fueftaf itmto *t »••>« 

tWr Mho had dto*Ai«**>ido>f to tick. il *. ti^e^xllottfti.^' " I'etNax. "iti areoran.by li.p te:tm. “rgeil 

thah nrwtartioio. i-.i ghetog wty tkg -.**&. fiexm Kxee.of Wohad.. xlKdxtoTidi*. C;«k. 

-- rod >n tbe extnor ^■**Z*£ 9 ,£ e" W: Rirrh !foy\ prominent in ovlh -gd 

Ivi coKB>lcte.\s\d> ki be. Uoi 
+5 to to <t*y 


»« IHO role inoi lie.. Thahilrii 

; WIHxm lone Bd»« held »«tenl*y; lyivilie; ^v-"liii.ro.'rl'‘ .Tah|)oirA«>.|. 

; afternoon durtBg »o Itoorrpent la The economic, Bloa.niocton; U-we Stildird 
i'oreroe.; Itoi'y Stu-ioat raoHttknp. where h* ad- ftaKhlxtorj. Xton•; M .ex- Km, n * 

; MEET: drovotl y.uro>b-m etu-iextt. It w« . 

, wadnbicertt tow for (ho CniearxMy* '.Unmuigro, Boonellh; tteuber. 0%- 
hr CntMeot— ‘ obiof oterutoe. o+.o rocooxtetl Ms btwfo ffAher nhyMokUb. Roto(tAle. 
'« ' **** /tniewlirtfc e-.peiSoxcc.* and irt ^ He„ld 

t.xt., Wcolr for .toitrole of ne.tpoper cb ;^’. r> , y^ooroilk. 
T^rondidtofe r v.i.e, tbe ^ ^ l0 ^ M 

o<wi tr^3v: fliyfV* J<^r-^,ui«yr of The D»>?y SJ Rov Kk?wo*U ck«Ffo)»ry, M<.r>JwiFu 

. , , v - v,., t bxt ►<;*»««*»♦ KubtfTHty Jb InAbu- of k» jxjoHft- OicrJclV S^i. ^Mcj>#vry. F.U. 

sil.lod , *i«wda»» .the l «|P « w room*f fivr StodMt ettiMtm;. far eight >•*«* before It «a*: -oy'.: Chorles U l* ZofA, Pbr-x-V 

P*X* ihe ier, ftre-x-ohotr IW ^ -»» 


brfret XrcaUr 
Trttotde V| 



iv 'To e».erH.ixic of ih. ’'irrine his eotiege ntieer. There oa* A. M . Or*. i«J—Byron tea*of 
IV ..^e e 41 90 reitpu* wvrwpor whon In en- R«Ao:t«. x-.*tbrmvien plymoitn. 

doe the Crowd Stator, anti: ,k, Vnivotdtt. be told. Ctoronro Ph. D„ Oct. If21 -Throw LeGt* 


^t/COX*.<CKj| 

cirbrf .jox tbr l?cv;um StHU.'e *rxl: lm <f (k# Vitfatrit*. br »(i Fh. Dm Ocb Wt2-T*MW* 

...... "-TOT ” -T-. . ^c;rl'XtA.yHonjr A >>-<•:* if* iXf JW*v' U it lotiiot/etr, ^ ’$*. >rbf«>?ior 

» A n, ii: K d^ee P, te^ 

Si ,.yrb-U« WfljCrit* ’attorney Dorrold RagOK iWe j ^ it'I^TaSTWhSSSte|tW 

BjS&iSw ! iSSt??ki SK\*n>k>x J. f uf ^ X*rjciv pajxrx t Nr ^.» .-.q »w^cior q> hitttHy 

^ | Literary 7ufal teal lox, ^ 

oioxett to «> to (*ri'/y llv Hurd «WW»>I! »« held Toe.; } (fc „ no . ^ <r dyetofia' tUdi .a *r the difdMMtic 


re ordered ro itceiy: 


OGG 


W toy nftr-Bboa of JtoU aeyh it 3 ! 0 T <h. p,«ot hiefVry~of the jr oertod. 

" •=’*» *■< ‘he -ten: piece Xcv ware : ^ >Md Preddent Bry.ro ~lt „ T* Hold It.oyoet. 

cv^iviA-■'•“* *** vubk^r KHJ U j« ^otnl by! >r#x composK-J m«;Oy of Jitorarv orti- Tk» iwoWri b^ 

ihcee. me* erxj . syoad of cditd «!! b* c|*n tv xrox^entto Richmond k, the ! ,»* *> '*£1 ft* ff"" 

. f «t«l to moire up tho teem io -et! I 

IBHTK - tw Irdfana tuBtemiMa to the. lltm nlarD , a Xtdrtynt .lock corx hort of Pbl B«to Kappa 1 <*ity 

ARKtRi !-«Cro o*e, oarchwed ear oWeU and oa- ; A". Ir^P^ble Confbrt wi« to 


Vfrgtac* here. 

’ Virginia when he o-x. . 

^ Kappa 00 

: the «ne».-»n of the one buiuiroii 


• yxong 


aiternito. 


Phi Dele K»pp» tore hw wijh the 
other chonter* ex a hioto-uI la the 


i. the toroiwrot -t *0- ^emity roen in ^totofc 

1 hooter *rh«te th*-iU»os may seHrP'f S ^:«w 4tt the coxtotn in «U «* onolorb.^ roretengs (»■■tohW Cr.d of Oox. of>«72 t 

their nroisog »(«. be apporbnoeri -or* R T, T «rt for tb* freshman ,Uk to commuoit.ro tbxb vhe w*. «tp »dl of Ap* 6 h«tl Irobta ... - 

Upon arrival for th* Blaiw A .roUt-h- 1 T”l, 'VdVbrdac of ihe «l*r. bo m».v. Siiexbhoutn is to rowd-h. Toxdxr.h. Jeer* Me Am and 

ntotto toxriBC the oSuroH-Wto tf Ito o» an the ixrotin;'., and Ay'.boixipre jj^-fToa*.of CreexciM.'tlg. wTSkf 10 - . 1 ‘ >, g l ».» <y ’•« -"<«• 

bxftg n* ihe fao* of the <**.<»- Tko; tltc ticogrox-. 3 ^b | a*v Ox tbr regattre^iBinj 

unire to*» «>* t» the .'poflifht kt> ao(i aHlt.v .ury one a..h.px Or .Jv -SlfT-L )t. *%!(** «««• *<*’<* «din*y faCrcjoV can- 

r*''. >cob«i ‘xkl et VrC Cuy Hill yrotor *- i| .e| r.< 
dx-. 4fi. •rooii Mr O"- w)w> ij rto'.'iv »vk*15v 

o*NO|»1U Afv -iuc b*Kfc; * ** ' b * ^>°^©a Unon*' at X'vrvtoft, 1 : fhit^J«ai 

Ifce Jijjb*irgr mockew. wnl->/ A n^Tr T>*y Ar^. > - -vot mt tbo 

tOKBi.tr man aitt be it v«rV op tbr lisi gf x.ftdid/'ee ic rlw >ixoi! _ ,.„ r y<s, . »*ni ran.tt.fhir roebao of ixe date. .,,,.. —c.., , menr 

^ *» ^ «*•' $!00ApPEClOiOAHFIJI® SALVATION ARfiRT 

t«Km o*»t wlU* Hi^ T»gM tix» apK F.U«r. W>^v^ 4 , / . 7 . ,, k are UJR TMr r*. '•Oor chi4i » _ _ _ 

now V*y c*t\ iwnkb tbtrt Siixx^r Jmo«, NCaa-tcon 1w«fw .rb*b V*««> Om *o 00 * v to Wd*4 «vo joi*** Unto* i wbinytvuon* f*r Ovr^tmA* TU.-» > „ < >t^Y*ibr Ppc»itkbt'* <lo#ln« i*«b>U<. 

»u*r. \ Paa*h«r<tf Mrmc^JaL C np ovore bf>« ^ »*© k©«»- PUxf K«u4<*. : r,»Vz a «i*uk© in noi 

**TI*© f¥m*T V>01»-P><4^ — v f :c:.-rotx^ of - !y«t<ttbc bitZ?+'< thov 

Wbo>» ifcoy bat4 not, $<\ As*>-<«w <«' titllr. U*-h McCoj-^ >»dt|^Kos- A. gift of k\Oft hx< l^cn iftbit: to cno*Ko»nKot '* **. k4^U<i pfbU<»y, kn '^<-rr> t»K- Vn T .k-: l>bO>rtfl.'* for n*p* l ruoFwrk.'' fc* 

h<to» «o KmoU'ttr Jwrv^cr^ . e^ J**«> . X M1 . , Wctoo»u4ax MtwMfl] j-oaft t >•' jrfhw «r nu 4i«w] «M«rc Yh>s s* tbp O-VaCli *«C 0 ^ JV ihb !«» : '•«»> so out 0 .V r.oi j 

xbwr 4 tJ>o ba»ct. tlwy ^ V«<t MiUH*bd t>» AJmcmo Ax<ockJji>'> <vf tkulibtttf M. b :« b/*xh«c W - F. Ogt, s^^tlob Arrr.y «b4 *rc i«fo* rfttuox t^) tbe wfOco 

fro: tc©x\ xot V«^«; < 9 ^WWJ Wx-fcr. . • Chjb* »l kc» oiumojwo \^JUr>4bC. oAto Ja^ tnxxi vinjerje lrn<fcbi 2 h portfttf k?*ofs n^rofiof f©r rtwrttl xtbU tbr ©Jo»:< of mro 

Moimcr.J Jiw f#t* of tbc pr<Wb»kA^>' Tf;ir4 t — U>ck«r4 J M f or».o:y of Bcpfrxfjt t^cWiAfklt Nio>xAa Uwvo,**i.y .« »► metribotiortv fc< • fuott pfbv'ide! thfr tolV* A re;i.>r:rr >nu*t be >4^ 

tW«T Wton tKecc irto<bxiJo»v . *w> Onwu J. C»lecr::Uy m*k ytHg*. > . . . .. 4’fmtr for hr^y f¥mllW IU Vor oj;<I to know **•* 

fCer.titW#e<t Ob Nbvrt Hor&dSy —Mxcvnx'i MoJk'Kdbfo. 4 ^, ^h« :nj idr the «^pcew^ CKtAJWA <« °* t6 *_ m Mkt cn*Ma> Tbo \+uvx* wjjf BjTVat »* >*b©vr oloation 

Jfff»k^Ufev—■W>lnw» V:c*> Horor, ^ ^ Work* Wot, tKc JjvitUft© roun<> hojOb $l©««b> fWfxnibJ^ ai-u^ oio>f«t ur t»«sr <0 *cnofe- U brt. 4 * 

Po>ii St<x^w«. ’lytoy Pol Hwsrvek- <* 5 ^ ,*<ufibjoxst 15 io T^ar* Ut ^ v . ncob-.ioeul , ‘T, f 5 * 7 vU oflxc oontrlbiujonr *r* r#-.} Kmj>Ka*ie*x M 

tbA *M of rtfvdv slijdmt* AT i*wfO»r <'©n CwWJ t . , x-- 

.. iB nrrr AxA-xm- T*^a?ov- JVmovaT. b^ 0 Wo«*oiOKt r J«T On^D»|Sy «k j*ir©T. qyi^coexixtpd] The >- pmWta* fb> > «A|»hbs{«*k> ll*e ©f Klpne~*n Stanton to« Thlb Wefk 

AT MOIORIALIrnUS -,,_., fund «-»: *->V>. bxt with cn.-irv. t».i rot •■or.ixis. xhmr? ulk* by merob-xi ^vemk onfortunete fxcnitbn in the’* high mom: tsse m_ joutnBto-o. T , Compltle CoMroet* for 

m my04UItt"lo Tltl'HTKfQt T1» BFFT IS CTTT. t ^ u a. the .Uxro.u Vx.ceiltioa K •* ‘he i-.ocol^x, oxd a ixoucxl ra. nod. oxd hoHr to b* xble w ehro "Meat xeovpopor* of Uxtay guc*« Urn 
IV.toitW Of Ixilgnj lloirerotty ^ _ wo fa 0M „ >h>0 $.»*. ' 

VI ...1 |‘_ (fi...i.wl.M TVntT.UlV ^ " . . . ... n. 


ALUMNI (3FTS 


[iSSrSSoT 

; »n. Virgi 
man end • 

t leg iif re 

IW.X^*e"iMJ H the f,a“erert? 
j loki 0 * a part of Dr Bryox* bi.ortxol ^ 1T4r , frnm no-r. The icotereilp 

"^“^ftroxollem .hatdd rb-k iro hie- 'eacded D-e. i, JT7« at TViHtam 
; jawenaium ehoulo pick «e Mg-, u.rv'. Ollere 

ten «o go out a* reporter! »»r Stan Me atone I Food. 

The n-entoiSa) t- Jo take the form 
pf * b»ildioc at WllHxm «oit M*ey\ 
rot » eodnu-mext fnnd tor the *»h 
nlrbx-iext of fhoiacohip and tntoilro- 
(Continaad ox Pune Fotitl 

cu irniv v^mvw . 

urto^c^ER DimGES LBT OF 
'^ipiENFOBRCnJK 


■x'M Irout ix (Por~i-.ioi.rton Thoirerty 
Vrtdo 


bonlrihol ieow &apgc from MW 
M .fgt)—Boner* U'X ■» t Khor 

J_ vide- .coii-rts retpiiro to tbs MnJieaf 

Cnwdktcml Cooetinuturor ran*o>* Srtxm . 

S^ruTTuBU iflre! GRIP SWRATKRS HF-ASD hTOM 

7££. V%<^ W^wS!' CcWn.-f —■ foe max - 


of t,bc a»oeldlion, 

romc-iv- 


Tise fbnd >> for the benefit of bolrt 


x.extor »xl Fc»d»v. FrtMov .evenixg ^ ^ KO , wo , tho IV peepo xter- 
tbx- will teeet to lrxbeo.-iptdr. ro tox- 9 ,.„ C x H .todent. Der.IXK fct’p hi- 


Scwanet i 


uy rxerotvxr TO „r oxFortunete fxnwttn ir the * high 
, * ixositptt rdy nn». and SojsJr fa be xble 10 ckro. "Mxuy u 
tor near!* 2fKl Monroe county foinifte.' p»jlx dc 
C~-. , • Ob CiHisixaio day, a* ii ho* tor d*v.; aohi. V 1 


flak'* Spring Tour. 


resulted in ueing the ftoxl too nco *!- 
nwat taolOxiveiy The. loir. >« troocr 
the adxUntrtratiMD of the Ct 


bgRrOf. 


s=s yisaals £-sg*a5S,Ti»c 

fan- the IxsOdae v«Mb»n.^.«ordiB* re 

SS?J? StoWSSS:W 


ARBUTUS 


FARTS 


tr. e* xp hy Profeaeor J. B Moore. 
.. Ox. l.orbxb .foparlmeol. eppenred 
: ip * .xcmit ii>ue xf Ihe SeK-anee Re- 
• eiev. <1 popular blrco.-v rx^pnma.' 

" ! of PeKnjwucix 


umxspapero of to.be>- mu 

denned at tros lop a fcvnl.' fccr ; __, 

, •Tto ttct b ta tfc * 1 ty-ito oB hut fw» of iho d»to. oh 

^tfcopiraiutroro D.Uito tho city *i 1 t iowr. to^gc dnont ?or moirty. ?h * T * CTob*c5ttredo«f T Di»«»*S-S-Tt 

SETh^l^to to*rt?Pto »%: .*“&•* *5 

«*£• ^ ^7t 8k.x-i1Sdlo. They iurt we£ 


xurno iroBld dot to xonoubcgd in con 

oextton atth Ihe OB. : hD»:!og MdK C«««o. 

fhixb Uay bring. wotrtbuUcaw Don> 
tNr nloxDil ond foeiDtr t’.orfc-xts Is re- 
u*y to . ctcoubit rent oui fr«x ihe 
SJonterinl Fitbit offinr to xtd ihextox- 
mittoe* bold M noth oVtc l);e -wr 
try, on the eampmip*. offlcfaU tort 
«one of lire itlO'nabTilItd; out ;tm 
Idxok co >br eirrufar Otvl -smi >««Wf 

J'lethrov to tbr . K*m, Tire e*«t*r»<p 

lire, tor* xclcnowleilgrd xtpf 

booe .vnorted to the'ckolrtaox 
\armo centgr-, « they - -r.~ 
ererfitort to tire j 


Tcj 


d*ke 


W'- M f 


Mob 


#TAKEi«arr.^~- . .. ^ u 

>te„m. pirJccti from *> siirrlrero ntU 
.,.'• kedsn X coxeiroi of tbr combox xod 
ro(«t To Ala «(" otgxDieitiiin hcupies. 

Clrik The vo'icttor. »vce g-Vtn titelr f oul 

_ _ _. in.iriir'xnr.- nt e roreteng hi Kjr:k- 

ih*. -iKorcer. of AMd H»t! ref-oirocy xod xeye orood 

oilreir' 'Vim Cbi-O Fr tVc of "hiolt obtoinv tko most rubrcripliox., 

Pttrt 01 et»~ .ovd f»d> to luttro .-oe 5 T , v , V orixx* ntti xot tale moneyi 

»p) tfneuni-rro (> or idetlsc. <» tW corpwjm, hat ~ifi 
x-rottov of tho total Ctrened o, Uoytll t3are Jo Fetter. IV ^mt. ^^ *°* “T? 'ft 

rt-oxroo yarrerdnv »f.vriWo« «;#. for - tiudv. Eohcxh. "M. Kofyerot Gutb- ' ' * 'br hbrtar xo Mo > 1 

nmked b* the Wpomimtlroo Cboaat vig, Jt inertxro* o> hookhaojilng anti . 

Hornet*, ti ox-Padert i hi-torv bf the An.’u Sa-eadtottgd. i'<r, i» tc-renroe It>- M tTB FNSt'Wm 
Choral Ch* by Wrx W. R *»«!**. btutog... *ngfch 6j*w««i «tok , -*»•»>•. Ftixcos Srett, rtonghtoi of 
rot si numbvtv Wy bfrx Charter Mot- 'i* gfeyo tip differvot m-rtuio. Thr fh- Mill BreM of tiro coolngrdbpart- 
V*<-Mt*. AMn Sekrcovt oxd LtBMoctrris'.t rokaol « HI meet on Monday.; omit, ir ecrtourtv Bt rrtlk double poeu 
titrh»fl>. "J*, and n ivadr»g«f liilev'... Vta-dity xo»t Thsrvdxa MtghtN for tlx-1 .oxoli, st her hneto 
o*o> by Gobi hr It regie. "tSu , ,toxc*t xf umrlcing girt*. inygoue: 


The «•»}•-**Tbe Mom! .... _ 

It* Mature Poary," dbcdr- with ttrt, Mixoeft, t« Ki, t , 

Koexd. .( f oermie Col-ridge -cut Ax-: “Sgtato 

V,„ . i to n-hiclr toe n-rtwtr pomta nut V '" 

Ho»i McelitW rextrrde>, ¥ , KOOll ot ,r^ u poem.'xod ike >n 

'flBWrce fhe poc<-> offccted O'N-r we’ 

. .. AibWH* ifflMOrspiton com enoH„ v , 
tiiarge will rthr; ti>rf*v xl.cn lotti- 


wi6 *aw*. 

for I he BeceDttx-r 


.or ttnolh l'eik. 


Ke ’Fat Man's Miserg 
at New Movie House 

Elghfwa trf Bitmowogtox'* iVt- 
i»: roes I.-Ui chuckle unto tiolight 
e cert Ihgy reiila tbwxselre. core- 
foctobly ;>V thetf "'xperixt ..calx- to 
eoi»* an boat* WOrte ut thx roec 
fndiore tbelto: 

Reolrkne thnt extremely oorpx 
lent |roo|Se orr oftlimtx -ttamnic 
retd from cdmoiior* tkoaieiv tm- 
extur af tiro cr.coiped . positron 
n-pitk they mill omproe in toe 
overage w-inoh O. » P Von- 
dmeiunttt, owner- of toe theater, 
her Installed to Itrb tool mam re 
St tncke* jp x-MUo Thar* ore rx- 
pmiert io proertk ample rpxro for 
tha xar*t ohevc xtxele fka* to Iodd 


TU if Tirew , . ‘ 7 .nV cx oh,r blr\lTv xJ at Skon'o Stortto They must wror 

T.AIa TACTICS w « %H * C0 up ” *■ : tuxedo, . toy radar, white <h)n »od 

!%«.. .hetalhkOirorx.Urti.Ds.! *“• - 

. ^w» Deetdxo j Gr>V *■““•>» tb * ?TxLJob" KlBeraaox. la. curovgti of 
OhotrarttanlWi’lin. 'hit r*mpu< it»tt> from the renoeierx , ... f j ^ 

ototrert roi-tov^irtv , to oS%2T» W 

iBdioiiapolt*. H«- W.-DemDc.i3toi«lb aiw PtbiUo*. 

;wlio vriH oil >n Ihe rermto vmt home N. . ~~7.7'_-_1__ 

of the State Irgi.lotote, inoi hare 1* VFNtR4*K HFAR ^FDAKER 
dgy to .'ireuno their attitude toU-ord, YtnSQATh> UCJm ^FCnRCJV 
the Bopolitiron roaiorlty Many view, 
vecro oxxbuoired Ixrt appastblly tore. ,, L j.,„ 

I 1 *® geimroi texltoient rureinet oh- j 
rtracttuoioi lactic. Loaders urged that • 

Oil mea-Oraa to. he ore-renUtl liy tbe. 
majority be rrroUrotci but ikei no I Iroprexxoig on 
lotoricot oUtectiox. bo robot Hr. to toeeutovnirrooWlty'1 
Pewocr-Uio dertded to stand fer ttrelr ,, « TSJL'AJ 

pi.ctfo.rn pletlgex. partreula.-l> for ‘if OTS of » 

oire to xtorit -home A le" in Usalron. I ♦«»• **« “ft'7 .Tl, * 

A ret*«exdu« or. tsse.1 t-.suor ami ftT- r * Sj 

lovb.Ns o-.tr rertiMo xmoa.it. ..ill >- *• rerotropal bo-.tl xtau«tx. 


to reveral lororo in ihe xtafe 
tbe rrpiolxing date*, to .dated yea* 
tanfoy. 

The »ornJrt< roll of tho Rite dob 
i ftdloux: FSrtt Iron'—Head. Corbin. 
!V«l Oedol. Comh<, Ropuey. Morom- 
. eor; rorood t " " ‘ ' 


tenor— Mottchand. Bgi". 
tlroap of Vo.: fichw. .done., ^fltorlbi. Wl.IttocV, 


catJaoaJ Ihoor. 


xtuienta. 


Flrjt bdoa—Porrolt. 
t. MHUan-cs - 


. oadie 


Hcgs's. ItW; . ..,. - ... 

IRoxC-re Wright. WHBOBl*. Mitten, 
' flntmel *rtoeh«r, Hendereon, fc.bg, 
[Hut*, Blerbaui, Htjvbkr. VondO, 
(Ttoornaon. goa nou ru-. Scc*nd too-— 
Maple, Helm, Dtore, iopptabkl*. 
igrwv Roffeeey. Latta 


.providod. 


■ CJt.kD RKCfJVHft APPOINTMENT. 

Henry H. Mtiler, T«. hot been op- 
ootntorl ««. 1 * 1 X 01 oUaenxy-gonoral Io 
!tto »t*l« of Aeionmi. aeeofxliag to 
: word roerK-ml hrrr rereoiJy. His par- 
>enu. Mr and Mm II. L. SWloy. rd- 
-1 aide In this city 


Ho'. A hi fur Ineceaso* the Work-., 
far'. Wage aod ihe Xo-.iox'v Wsultb"; L 
"a> tbe xohtcel utotch Mr. TyUr nm- 
phaalied to ix. lalk, wbirti was tllttr- 
t rated with picture* of onto bp own. 

"CBBicann* abtbtoo. to toe highest 
irotol wiB not only realm good otiteox 
bot Wifi moke IBdividoab' of the grrat- 
ert ute to tbeDirehTI and fhe com¬ 
munity." xxid Ike speaker. 



Werdkotgereoart | 

Fair WcAeadop, aot 
•o rpid in natlli astj 
vex pvtlbO. TTfUb; 
day. leseeeoixg rtondi- 

nea. srtto tlo«fy He. ' 
log lemperatore. 




Fig. 16.—A unique four-point effect which can easily be obtained by the 

grouping of headlines at the top, bottom, and sides. 

before the public and the front page is a show-window as much 
when the paper is thrown on the front porch and the subscriber 
picks it up as when the paper is displayed on the newstand. 







































172 


NEWSPAPER MAKE-UP AND HEADLINES 


Certainly an editor is not taking full advantage of all the 
possibilities of his show-window when he persists in using the 
same make-up day after day or week after week. Very often 



Vofc. IX NO. <1 




•-.AV.Y-'.* 


tti-OowiKcroN, tmuiam* 


miPAr. («To«Kit v. m>. 


I W. S. c. .V 1 

| Ball. MS m. U 

| Student Building ji 

ESTABtWHSD 1*IT. 


SCHOOL OFFICIALS Psychologists Say You Can COEDS WILL WHILE 
ACT TO SAFEGUARD Not Believe Your Own Ears AWAY NO-DATE 

IMF IN DANCING 


STUDENT HEALTB^^rffif S'SCT 

—— j Told by Dante Rueww 

Sectary si Stry* Board of 
Health, Asked To Advise 
Local AtiTbOt«Je». j 

lIMfVPBUTV Ml I/m C ACT , ,n “ , ' 1 " l " Uw 

UnlltJlAJll WAItn MTfcy « 10 MU> of ocovrr«>o*K and ovvotS) 

. laftee lHey have been .e|icoted by er 

floflohd Warn* Airuxrt t's* at CHyieeal i«dlvWo.Jv oral t<> Study IJk- ,»y i 

chrtogy of tamo., (Ho foXovem® test : 


, Ho T*u P.rsuh, C!*h Toll Tb* Sms 
! Thing to The Same DlJ, 
j *e<(th Show*. 


Water XYrlkoxt BoiKo*—KxprcU 
To Keotlrr Opteior. So**. 

BuHrtls 


!w*» sloen to the date in K*ptsrin»o-: 
tel l‘x>*ch»lo|ry. j 

The losiroetttr {pok e Mitdest iitto- 


Dr WrUtam V. King, state health;* **#,”*.*$* W * 

, , , . _ >3 erofoBih! effort to rwrueffiboi lit* 

eomwljsfither, and 1- A, Caeptt, «*«-,.-xnumc which he ssOtrW read, o».f to- 
toly Mrgtnom f«v lice stole health write It immedteiKly thereoftitc. 
Hoard. will tete Cnivareity htutlth of- i ee««il stud*,* w.* tb„, s*ol b> 

6cte U «l owofi *Moy I,, ™Mog ,vto-> -*!?* “* <»»t»^iM 0 i»y 
fted. health pbare-. of the water dto-' (Forrtlnorel om Pag* 
atien A wnfarexce at the Statehoase 

sssssssu£ inspects r. 

it woo learned last nfgbl The Heollli: 
offkW' will arrlee today afth Paul; 

Itaoron. of the (kkrago engineering: 

Urns. Pear**, 0reefy t Hojitem, who 


BECAUTTRAMT FUttifl. 
IMo-ttuiortl to errfocca (ho tta- 
l-'.uo cowrpetliog rbwi>> tu 'Boer 
he butnldn gteofi top, ft I uil and 
'rre-.ent ha* founil ft:' bPMh'rejt./ 

11 ec or 11 '. the few nwiwbo. F 
Jxo-- objretoiv ■ oho have ji-.o- 
roi'teil llw .v,:e old iln iw. 

Uostllilie:- upeiieil dye 

Womlbg during (ice (xpreVi.-al»M<> 
xrfocl. when oil iliioiey-Wi"c bent! 
duly lhtcnni into »He Jonluu fie- 
h- fry : rfpk-srai'c/ft oral wen- sol 
>*e in>l> ecbi^flieie Ktntbr.s were 
.(laeteivd s wA moil 
lo mV'lb« toriton waters are 
«*■ rMtW-ii»»: edndijb x Mere 
pi<a:elc«ei>t Is ossorv-l 
tbnsc who dn rioi Seed tin* 
e*reing, 

S 11 W*u* chat . 0 ( 1 , (tunic! 

SKvli AN’ri CftKSCENT. 



LK® HUNTERS 



As »**k HuO To Re 
'.DtW in laudtnt Building 
i rou. « lo Pi o'Clcttk Tonight. 

PRIZES TO BE AWARDS) 



Timtphxe In Tower, f 
Is Gem of 


ae(t 


KXfliirg 3 cssie^A- vigil over 

tb - ‘iest.ag tnitiafes aocf weylcdi; 

Oie hi* ditch id tHd Student Bm.IiI 
ifie- tbv» r ha- hcr.r mnldri* a nor 
M>d fw ftrdf recently for cvtreioe 
c<r s.-acy, UeipNhlit.g io tlie <ti©- 
fvif: rfgtiljiice iiffetll fVilny. (ent- 
v< ••.cit.v Ow-.ti ..ij.d.u.. the tiny- 
Jse<e h-;. .neHit bv- IhOK oive- 
half of a ojeofirV tturing a *«;tV 
iipr. Itoring the -MOTfarr ysolox 

ih- dock vjMc-it aboKt '-0 «v-.<uls. 
fh-' ir-oil t-srlalHoi, it|< to fliif 
Dai.-. boa-Vre. sd-cift ten secbel* 
a Bb >.’h. 


Fevtore tlmec T» fie C(*«a fly Ivlcra- 
bnb ivdate, tx *«4 P«tu 

foogee. ' 23 . , , ... . 

■nte Urdwtafty'e f.ihid ('.-si;, are in- BEVERIDGE TO GIVE , 
Til rj; S ioVIEWS ON CAMPAIGN 

florid i<g four A to ti i<rdi«h (>io'i»b(.: 
lbr tail wifTTie frrd ., serdioi of: 

(tew re*joe W. S, (r. A. eirto?|»l«-: 

ncerj-x (:h)ite>na- and ap-ing da-w; 


Vociferous Exposiulators 
Will Lead Stag “Session” 

Non-d ifera To Oirtber and Talk l ofrlbaB Toni*lit—Captain 
Clark, fat Myers, Among Orators— Archie’* 

Basel To Play, 


ISSUES HEfiFNOV. 1 


- 1 --f Nil » p*p ses own, jini • general 

Ex-Sallors Observe Saw ,0 *"•”*“* ***"• 

Day And Wear Uniforms u w gutberirg m a. 

/ —- -eioldy Hall loNcgHt ol T e'doch will 

T-iixa/'t/i «l| men who wtred in be,. orxoeilbig lo Brute Pjde, aotdor 
lire (grlneil -Ctstev Nosy in pu-t woiv, ’ focdJioli itutna*»i'. The band will l« 

•rrXho ii re"set' big cm*, will be non* Otetw W M>H« lb* air wllh some «f 
yKxiit.c lij Ihe t.'iecovoree «f a nolSunal tb»li n**' mogloraentions, Coptalb 
BirVy 1>; > • -So plans bai t beer, mvie. ifnward Clark Kill tell *ont* joint aabl 
: h'f 3 local C.h,erv»itee of the day, ft soak*' * Pew wise eradu ahoot ihe 
i< oiderxtooil, ollho ree,oeel is nunl* football situation In geotral. *n>l 
ilost oil r : roiibtf'- leetir tbeir uofform*.: "fii" Myers. uv.iMijx fool lull m*o- 
' Tlie tieif.ro p-.irpssvc In -Jelling *elde ages , “ill lot on (moil l* moke one ef 
o Slav 1-1 bonne of the <oi»ntr> e fight- hi* fnioniih spewlo-s. 
lap foice* on s-aie, f* <a instill Into; Redd*: these gallant neat are, on* 
pcs',He living iKhirof an iieeural* eun- or «*# others will hob) their listener! 


.ebb Pnulih-nt Hrvan an-lheodl, offi-'Col, BitWR To Vfco11 Cnivcraiiy 
claKeonferreslanthCiavevaorMeC.as^ r „ j( ",- bird | );lr Affcr Af . 
at l.-ivu-vahoh* yoderdar. | mtetlce Day. 


:«Hi famish Mhc.- two odl-med E N .<te |l: ,t:vr To Addreso tet»Kls'Als iw P , ‘ w - cf ,,w " r lh ' ,,av -'- with thdr -/..drernoj and 

!aecs!f..:i. Kat.hi.in* Cob.ley, ‘iX Mi.-* dl « W.*t> and Tut. nspropte 3 * *#?* •*>■' *&* ,h « M*y formsh- e^ostul.ihm*. The aemiof, 

^ sore Cjapbrao. iVuni »- r >- KMiaU-tb #! Cocrl UntP*-. -l-fsai-t rent that a sporta- eonrooatkm «H In Ottw* and snapf,. (rtoUbly 

77C IIAMTU » - — - - ty >#!<: »>; oif-crv.vf'ct^ of Ore <bi>e Vf'*> mmag \>j *r. tn >I by 3:46 p.n. 

NQV 14 54b//w *•><«*.**«<<>, :„.s -o:,.-i, 0 .* .,,,p.»<t«<...i*,«. «... -Thh. ***» »« 

* y chore» nnufhl- Ca>a!ou> thnn, Vt, JU fffUfp, 2 TERMS daknu of Ih* novomtino Im-»- af the u-ual rut »ml .tried pep 

v r- */uJ e Mito,tai-.i»*.H rnromlttn.- Head .re,.-m-rue. Mi.v-uncejl, owing tn the -ereswc," Pyle said tan -ilghL “SliHW 

* » ol* I . pc* r.rnpJi,'. Q>Fru Kwrtau 

«V 1‘m-. s5l Men Wire ( u Odd * 

Jobs 


tbn Kemsiot- Writ 


• bis cninixiM-rs-el _svltb xpci-l.-sl oH*tbn«> 

-- : A feature .lance ssjd Is g\-(h by 

-.. . . _ - «b one muistlb ;taim.t-vh' Wpi»«y. V-te »..J Parti- 

ftpnriog nothing in ll.eii .-ffoits is j Tb.-«t is lire o.oirant hko sfinlento (-.> ' 

y** 1 ?** «' ^V'“ o.. »,H in.jjr.t ,Ke tjJ U. fl' f . U °'* r " ,Hf ' 1 b > f»U"wtn* Hp, o.u»< |;'a,, ce.l Mllo-.l eg one.. b< hv_ V- 

dent brely dM«.g .He-abre .hurb,*r. ^ ^.IHblalkc* gtten by the Y.M.f.A. r«C <A lw{ ,, v lh . cW . H ^ „ .... 

w W'f deoartsbts*. . 1 ..* „ td-yreeat bureau t«-Uudv „e.l e-M;tb* efo- re' lb* arreiat .-.wrejadge* 

ZZZZX. ^ WiCn *>* “• E- ^ 1-speeti.u,^ * »*bondn*t«.. '-.S» f-vk the hoc. y..,m- us-d as-nsd 


fte.-rebiKon N.imin.v Cor Sena I -re I* 
r.i:uJ.uite of fVPouw—Au.lere 

ni M-oy Konbs. 


Cfcdiu- 


Rs -So.oits-y Ah-*. : 1 -t. B-vorhlftr.- 1 
: K>-p:sb!'.co f «.«>:* for tl'/jl.il* RCit-s- 
t*WSfi Sp;- .a-vt-r-Sttl to nsV..<!«u: 

ftl'bl 1C:', .-sytil.y Csiurs-’H'- : 

-•(•rvi!ixd <!«M.-rer-r.t for ffio:. I in: 

fiei.oi.a Cul.ev ty n«hle->: /\ 

, ,,, .. -i rnnvvCdfiei >.o ih vt ‘lair- . Aftntr*Ttort>fcs Nrrtify 

o.ol Mr nits. - , ,, ,. • 

^ - ...*o,.plying 34-1, SV- noXto ruli.g; o3l buhl wny; bV* spcs.tr-: c:- >v : • P>1* Tli . Blbrrt-o 

foealo HWfWt plan* to-caetoe ™r K ui ngnto yl.sre (he Cnirer-iiy arbshig sore. »Hh osbl job*.' Tim. report was "t-teigbl bes-u c ,i( lire hs-nu- freutmil-"^.'..-*»•« »d .Iwtswfly o. or -Sort*! or::- Somber. 

in^Lotilm SavrhwTm^re ^^ t*t««y college* b:m *>»*, re the regular iroakly Y.M.C. A-; g:«c Ii.ok-iwi.. Thn :.. K U dnso.t «-f; ** ' 

, IreJir^nder tlre ! Rr IhHc tbdlta.v rtandreg. ludiro-o pintle! mtetiag la-b ..Igt.c ' v-.m.-os Ja-wres; o:.-l Afrd.ro" i* wiKet- ■ *.-* or:oi> on oiony Hrerssrn.oy. (V 

&**** •- - - — t 

st sn lz&£i 

sure, however-, every pre-oairtmo K '‘ l «*«i»de M rsb«tho> 


: shor t tirt » -she.. tM lioti/iroclftn ram*, tonight ix a co-date rdjht ins! Ih* 

■--!— ■——-■ ;w«ranu are baring sannlort in the Stir, 

-ierct Ihohbn*. <v* migbi ae welt g« 
l-rgrtber cowl rMise * little coin one. 
rods'*:*- «> have ell live p*J> w« ne*J. 
: :oi «e niorgly. vom to gel together 
: ood i*t loo-e ,onie of our cniihvi.-.iasm " 
a-u" 


Will mma c,rw ,K>v after the Aren : A «•*»« <* «'*' *»« Who v.;lls»ra;, 

Isre, B.rm pre-ofed x tun, ,f t.re■ . comet lo ,W jtdre «ns| tht htbnre .sxc:. con (oweo «. Ih* Mr-rs-Vr.bel V,,. . , 

roofk^rs hcht -Ferre* «g, d?fc. i ' c 7''7r bu.- u, „ .in mid epi|Jo>'b«uC The »b,ploy,re,:t bcL, uW-oi l-W/ ,«! Ajucs 

A mrenciu of the feewlly remouHee- t.puo C.olotiel r.olsKg, voirt rt (artty , H»trnan Well- »,.r W..I. st enovvs uf'ior 

re Juslrot health «o.v roTlect in un bf .teperel* uhothe* nr ant the local «n-b j Ami1 tUui ^ oru xopplyfit* 


MICHIGAN AGGIES 
TO OCCUPY BLOCK 
OF 100 SEATS SAT. 


Manner 

l..r|»c 


HEAP BIG CHIEFS 
TO POWWOW WITH 
INDIANA PAPOOSES 


ARRANGE ROOTER SECTION 


agabret illness, the fcuhaesutr tdetrrere.» g*dd stat on lire 
u»* sent by Ut, P.r yon go thsr rtptc a< ttw( ' Ubifo.-m-s 
hoard af hewlrti lo relft-t «M»cr;,ti*e : "TtetertlayV mbits* ..turned 


yco, toiCi«»iti>lltg« !>•' V.M.O.A., In Ore trio ] 
(girt sleeve Cersii V tied Tiurntaj: end Wcdr.c-dor. ■ 


with ihe etg;* teutereltlrer 

fn.i(*> Hsellb lYOrthf.: : 
fie XVo*. F. Krng. 

S'.rrtory Stale ctoord ot H«:Jth, 
Stele House, tndianx-jull*. fnj. 

1 jo!c »U Ihe commitre-r n( the 
-aeolty on xtudeel bei>l|h in (jiylts 
rog ydii la c®ne I* f>lon,nlrrj!ton 
f«i a corrfempre This rnormloc* 

of cvpevt. fgllesvlng ite bahKubl 
(reartim brts take,, every xanitnev 
lireexofion In vfc'r of (he vv-ner 
•borlage Ifl this city t»l jo.lrre., 
do- naJnr safe, Ixd ih-sirv- yrv, ;e 

Know tbs- r.etx ol f-rst turn-1 :,r>.1 

is* have yo.tr eouoort 

Witliacij Bj oau. 

Joto, W, Frvye-.:, wnstes relcln;.-- 
Iru-.or, and FogcMs' Kerr, .-op-rels. ■ 
lno.lcnl nr gTOunrl . (n d xii.- ,.f : 

water d.-url-niion, itten-h ! the tn*et- - 
i»g and reported t* tht ,-*im».«c. 
Oief the. svatr.r supply nf the Xfniver- 

sily WX-- ciflflelbnt to twt Ob tlsc PK-\ 

-irel rate nt rxosureptir.n for uereeil! 
v«k\ amt thm it res.- -efc to w : 
l*1.wr*»l«. vrgipg tlie s.tmost v-,\te-| 
>:«mnrey *eve plorexl on rho d.ifipu-r 
yeyfgrtlxf. 

Warn* Aniitbf CStf Water. ' ! 

|ir Hntlxnd Opruort agaiiiiM. 

»»* of ii*e <«wu tvu«f which i*- 

ed f rn*i the mains xt reers'n 
iCentlbued on 1‘are 


;A meeting of the eutire tecal cabinet; 
a lOOI af d o’clock Tuesriay aftecoBon will l* • 
pev cn,It. invprosvcneut fleer ihox- of in the form of o reception fire Mc.r 
(he forme, oeeKs,” s.v,l Major;lelion. The <;.r-nx-(rellton (.'lull *>il 


ON RADIO PROGRAM 


-Corals and W, A. A, Earh Te He.r 
Sheefxt ttertio* «f Wcarherx— 


Reil-Manh Ixrve Foul so Bvt 

ol Hii.uncuaaing f’lionet] by 
Booelern. 


ORME TO LEAD CEREMONY 



f-; DRIVES WILL NOT E^TER 


exmp.vire- 

Oeafer end Autluae. 

Mr. ftevetidge >s well known ox on 

orrstor and H,p-..bllcon c.vmpalgn I'rlere Renge 1 *1 t* »g 

orv-okn . 11.; is ihe xotluir nt a nun.-. -* 

le, of honk*. .Hie -life >.( Jubn Sla.-: Mft.e« tbr. (in* iwcvers on the kick- 

utetir ten »*en pUced by eri^m xs 0 „- , ft r.mr-u.oWs Cr ^ >nd |;p=daM« T* R.n* 

r reventallt * one n" the «.-extcsi -b-oit - of tbr dn- ... , , ^ *• "any 

Dre.lV.Jio s-.vk- flrhos -s'rvsd x- t'.sii.pl State :***** H-.e SCreiilgx* Angies, a fa ity towdnyl.g W.r Fealkre*. 
Tr.iK'milled." sen*:* r I-ore l. H : ... f.,.- ceo te.nu, strung .U-reg.low- *f renters will os- Ihunder**. Tola-Tusa*. 

ors-j to tb, IVpMblleori ds-rtihrer- ;H ,. copy the' enrol)eectlen of ghg'r 


l>c. Charts:-: f“. Kres ,>,». d»-v. ol (ail. 


hiencb*,- . A r e-u-r- t fso- th* recerra- 


fortl.io brae <ri*M and turn tnore will 


tlAllOrc P UK' nkllltci rt If (t '" Ifnlwsviiy Sr-Wd «t Mrel-i Tb* mt-*exot.v- rears boor tel x form- of rOfl mar., bxs been teeidvesi rI "' w, ‘ »«< »**•«« «• <b ' 

HUUtlfcjMBS rAHttcL U,IL: :(V .--.rl -.I>-M *•• the A«er<«.« <o Oiuo. rr-r. ;' s tnt*. A«•>: Civil Michigan c-hreil. orr. r.Unc ,sa > w '»i* ,hr CywaMl- 

Aes.rcia'.:c,r cf M-yScit CsdiegtS, fi-d War, hm lomily mam-f Ignore VanagW Ernest T Pyle. .«•« on Jft d*e of ImSkNl'a Kurageents 


s>m;' ami It r» tbi.uBhl tba*. rho 
-bill l* cornjdeiely o,r(form*d wilHb. o 
rsivefe 


TrtUi*rr< 


f no autoHMbile tree. 



; Ivvlrwn fur stiidvot scr.ipr.'t is 
r/amtahle CoiislJer-Mt.on in fhe 
: CP* of IfretiogtllrdK-it Csilli-ys-.- 

Mujor O'firn-o furtorr jo-eberihed; 

urtrtbTv ^l^v'«etTuJ5r' K«»«ti.t Co^ASI„,.r Bemme'"’- «- «- *i« t-h .('eak-: Frere itm a«* of If. be led alhkoi:';*,,^ iSu’hovh" b*io ' rbsit^l ^ tr »r •'ft» »**'- Virginia. Mm. rl 

••••'. s-v^^w* of "** >'*«»• l-re j-r-vo:* )Se.. : ,h ■ W. a rail- -e„, wll!( -MmCnor. A, ti u.->! l *i>x* Iteastpinre", * hog* Wfire, th* 

l ■ -Tratereltics * ■‘ :Un »«• '*ttdi4.'»-d»tl if m Ihe „md rrdor.-,- y. H, x logger , ; . v ! terms- r . ..„ , hf ^ !o ^ fWl , ^ vf „ -rbref.xor-sprekeir., xml deeueollons 

,f _ : MmsteAfry- llasniitie, skltbio *1 In- ler xt IS II- lli-.i .sum ,]-sl high f or ,; K ro bter* Secik-nc jy '*'•1'hr--orenree io froreiiog« Red Man's 

‘ S,.„re >-> 1 - d>:dKs(xdi.s rx-hosJ. H-- --d hi. 1 h. ti. fisgn: » u ,x- \.« tub w »w ,M cgrfr**( lilts reer, ft «•** (btUkl H 

AUTO ACCIDENT RESULTS ,V A ‘ ;:£ Co ’ “ r ~"*' * ^ 

... ... ..... _ 1[— ‘ W T‘ ,R fTaeraty mows (,.,|J, , -r.tt-bi. • ll>- e-o.l low in h-wY-e S>.U , . . f , . lleeey One,*, xtyleil th* big eW*f 

m 51,000 damaot swr ;; r . “ ir^ii'r.12: tzxzizzzzzz 

.. !-•^^-^^^rr^-raaraa 

„,S iMeaV Pxbketfto* (.onneil, tan night. fijM..., ■ , Whm f-r rev t ints l-gteiteji. »•-«•- fs-r -.-Ants ho-e tfiMtoa* utfc, Om 

•II* ’nhorbre- Upfoiide-I no tire con,- u . K o;< .^, )n hs-it- d-y.ror fmw !«>•'•»I. and cfcgfrbxn of tbs I're '<‘>»«e,l w^tlimw: A ami •- ro^rc* v t|w ^ ,» lrrty 0 f 

: mil I re n-ergi Tn-i htolllcen*. ’24} Bar- tmiieird f.'ollsrs- -t: -I Johor f'i(,>',r'n: J.-re-dv,- hV-IOftr.t lunvo dii,., ,:t . r.: >«*•««. <• »• romer-eo««nn. , An-ti lo open x pen- 

;. |»W VVor.-it. * 2 *. geit ftc.rrft *«nh tmree.srdy, »! W. yludic,. edeevve exgu 1-, Ihfft sss-tb.o 1'. X; .-oetb-ns Ami <r ^'- W- 


gbit hirkb-osoi «v*v ■, .. , ., 

tl. H..o-t.K, hr, ! No 'bred .lev* hr«'h'»a‘c<l tlo- 



l again t luhrs or. A. Idle 1««> 'bkfM, it vio xtolml 
W.MW. "tech the ptxbili: j-Irffoy dn»K.«ioro kove 
,:es l- tbn csdH of rlafxtft*-, e : <as*s!| »" tft* Iruureo that men tore* br.-o.o* ie l!:e . ox Crevnc. ity 
li W by lbs- nee d »•. fhe c ue wU' • icolesuie*. It v.a.C furliioi sbno o. A «- d erne -i:-n ISt i. >’-s. w-rfc .* the 

he l.-»l in Muveretw, terra of .ritvoiihtK b.vn-r.oxto.n ,.f tb* .lehtlls of aov f V :1 «f :o,s»:ea) sco-.-s mu xVis-rUy MDC riARXF'TO ADDRESS 

re.o.1. iratopolgn will he ovule by th* ««»- ww’tm >r« I <»«** »■> ■ els-<»*, *“'** lV.WIWUiM 

i llou-tlOH e!ol».: that Cnl.-otaA,xebil. intiMpu, th* eeaionf xald. nett liUrot fino*«t of Ibc- Ara.-, Vt:< ,V: 

• tUitfioji: t>ij^'n *h>\> 


th* Oiiive-rstTp} (tgrbtibaion will hu grxolfd fsor wulltis r?*tbre of Mt.l-c-sl C;dle>.<-. 

of Si mibes xojeatiews of rthhHif, L'hivcrUy amt' ce- >: u-o-luxt.- l»M . 

b«t sure. O I «u m xo*. testisell, o-.d «nv-h t'rove:es | 


a* us.pe**»dent- 

rWhrtStSBsext-:. . treotefcTTi*- ^ X* 'UV 

U oo tb* mU n. fidf ... «* ^VT*^ 

»■» if--■' A thr vj>U9l 

T'\r of rt iHnr nJf> i& l* 

o'vufteiyut iiy t.\# J:.>o>i»r4 Cloii u* tf** 


Vrff ttoh iV>.- W »>K<p!‘-co'r l.f«e - 

LOCAL DEMOCRATS TODAY ;T;r" w ** 


iN-MWl'/ C4 

Cl Sludnors Mnie ^ «»Vle.ss:, «*.»»>» into * mo |li«lo„s nolxce. 

'v i-Ad w* 1 «>nWo »I5> l.ooy. , —- 

'7* thespians mm ;; 

couoty'xe rtdWd’l»V<‘«W**Ste ^ ■* “** 


si' 


peoie* frsori th* Mrulimm lod'e. 

'•w ace.ex* ,if ls> xs-elroxs of lib-a 
vis, with reg;le:t aceronotsnli-.ioxs f:<- 


Tr* i«r.e»r df 1st xcettere* *f hftadu! 'f * 

bust -lej.ieain -1 for Ih* Unmseoinop 

fg.flvi'i*, *•*> *ms3ortce.| Tb* nr* 


memorial 

e r,,,M . '•*: **/cd out .k*. b.u.xeo . 0.1 In- jf rrta.v .ccaptbra a»-f pofJlcoi r 

Indiana Batv.relt, this ^ **reo*Mots-d Ihe prawn. . Itoowr oml Jul*t-. grandpa* end hinarUrv. -f Mate let •««-«*, «« >x' -owpo 

tka f..i>M reitao , ..•omI'i (•* 1 1 .... . >Jc. V.ieniiu) M D.tl. Jav U *-. j 


•>ruc?* T o-.tl Wu<i >':ovo:a>; cs, ■ ,, .» . 

,rer. Mrs ot ^Wh -f’ ^ W *f Pn Wise ^ *« hb 

, Bn Coer. At Wo* t-oixee. ,k hb-oegn- ,wl b '^. hWl '* 

. , ,w, .v *>'•* vruxtxib <iMor* xN«ot a 

ig*" Mrs. firrnee Jii’ten CteHy. of fndi- vr,c at ln-doxor.i cs ol K .„- (b* eetetlimtiox. Cored 

n*;„*. “ •lf«a.Md,o*>dta tram* ^ vj|| Uosocepralhft -Hb . 


<xr IViN^ai®, W.uo ':T. # u!vc;f: 


Tb* frgurgr gftea s.vtord'.v lur «l-e ; - w ;b U e fu.-thor-.xte: 

l-o oauntlet wee* rrrwmet bf«u>*; 1|lo| KoS , to l>l:p 

of *n error ,« capyb^ by a reporter <0<1 

oSc- hoi/ iLo>:< of o'otk, ronAot: «• 
ond vbou'd bd reversed. The c«rre. |:1( „ 5J(S) . Ues.d's tlox ot, K h xgf: 

r,,uee.s g,** Wahrct dMRUy a torn) of; ^ text prsb, wgc -cosed ttorG; 
Sfti kmt pwt Marton e«.xt.c tr>. -ortg-d: lft tb , comi g o( a t re¬ 
place wttb id xtudebts .o tlur Um-r r ___ ^ 

‘^rheenreilnsesu, fnre, ft* reraumiog • For ™ T Stale Gfttogist 

Cfoifiir.v ovor tbr. olat* uco nil <oi«irt! JO VlSH bWtll AtttCtiCQ 

Kfl, ft*< nc&r4 bcfncc. wATx Uriiwo m*>lv •;. — 

sunk* ema-.tleo «( the l»llnm nf the; W. *., Illvtyhtey, 'Sf, S- -poo In t«ov* 
Hid reKtj two xtosteoL- curb. Fite Vxne,Je lerenaxgpolis f«e a lo>»,- 

Huuror (-parity's lohge irpnesentu-' mam He’ trip ip StAHh A«n*£i«rsi. 11* 
lion In tb* University I. a result of nail fi-oro Me-o Yoii City, Nos*. 

numb*t of fapdlius movtog her* tp;JS. • 

lis-e until I heir cteWrort flpu-b echooL; Mt. ftlutcldwy will go view n tb*tasL 
TVi* frftt 

itora of ttm tjnivi>ttet)r 

(east/ bs-bsg here. IbiRanapolts, *«itb| r*r*nt woonlmJ-, Ho n os fuvoieily 
Its lorgo pepahttmn. Is re»|toiu.a/'.«j stair :ox>1og(st, and xdl di-vol* ewxt 
Tot the sl*e »f the »U«ti>.i cuuMviOf bi« time on tke trip to sewortiftc 
rigucev ' it l saiiL. 


fact »s bBgmentrxi by the etm 1 no ; soo-.t ba>1 ,,-ta.o by Hie n est coast, 
st «ht Umvoi-xty for «h*(a ol-j ooi.og llm poicpol estiee of Dm ilif 


gnubhiias, bxtlrt <bmi*(» and Otbr'- s 
lure, *hu tried nm '->( U* C.jntck 




nwiM.v : "" ■' M $ *‘tUxk <JW tb* AfrlH of i ht 

- ra-componted lie CHURCHES PLAN PARTIES Po ® l^i«> * ll) J® ip ! » Ut » 

, Hen b.-i(ox*l M. tbrlvtou. Me;,. Cbrstee. ..... » - 

iivans, fdrrty ebalymag, nnunu -ce-I: 


rtbal*' about tree boo/ire. 


CW banosar'y dramatic orgirricati.io.}. Aceucflng lo tof«g«naUe<r re«lceiti**••<*’to- ngadbif will be b»hlkfxtM'le* ( wdnl Id-; bare RodcnbttfO !» SpeaJUt 

Wednesday oi,-l Thvr.vlay enrolngs. from tb* flB*/ MtmwHal Aaaodktion•‘■teth* city h*1te d. 11 Vr.o-rtwcnl, For Republican RollU 

win be eertrd on KoHgkt xt a ealle.liJ.1 Indirarapolte. genrrou. Omblho-; o h«m>r »f Mi“. a lwl "" - -* -' 

inaeting of (tie tigeHck Cloli, orxXKd-;tmo- lo thes llospltol fu.ol xte being: '*11! be gd'CP at the Blue lantern C at*.: Chureb-nJ of lilssi.ouaat-,, o.r hi t- ^ ^ fjyols, klo , will he 

if>v KrKh MlAVft. *25. « of<*wo«U tbmoHt !J* 41 mKVl ' *oco*f** or-<;»»< K by **«»« •»» the >{*raVrr xt a R^Jibnio r»lly Ift 

tlwr ncgxoixstbx.. Th* meeting -wltlteUW-e * :«eo.l»is.e» l!« dislsKts W bse.s: lft.ll.osre*.. WTic (b,- we-k -; vbp „„„ , te . eowntog, ram- 

bd bold at ' o'clock in the leclura j Jh* *Wn «f $«0J)W I.S f hem ftttd:‘""‘W* T1,e sjmokee nil lend ; P J r , managare anoeunred y«<«*rd*r. 

,.f the Journalism Boildinc. W 'h® m-I In- irutiblu Kistani-n -«**’*• «®^ * Nf «« ‘ *»► Roslenborg bl th. (nan 

More then (', -Whols. wtm W?<t*K.xli.H, u* thlx fund. At rs .ecesit! i-’P'- cf tb. put sseuxm sheaUl play tir.t chars* mil reive J WlrJ ol Ibn »l.o ,re,,id>iot*.l CnW.-r.ortreW.ted. vf 
- .—«. ,iw s-'n ^ (ds..remit mnetlox lire (Yitornfio- tsiwouts f loji,* c I's-'itic-'. rcbicycK Ibis vren.og at ir-tx aki-tck. Ul.om- f.u nt*s-i,i*dt ol eb* ireouMi 


cbnsen fsom lire ISO wbp tct-r-j-'enl mnetio- lire Odornho 
knot Wk, repeated sldnU tlrjw svegk ;»hoM th*. <t*t of g>.ir.O. xn xcen.g*f_ 
,m Wadne-ciay snd Tter.s.lo/'hcctll.'g.'. :*i' HO 9» ihernber. amt. the W«ttea«: r 

• FlwK nx/Ka,-« Awn > by TtMi *^a t>X citre 


iQiib subsstearcil J2.T00 05 (IV -liar* 

• of tire for:-i. 

will Ire gsorrt ot.i Texcbn.-o cn-l ps.p«s nf sx-bnnl .Mu. 


U*AHTT. 


CLUB TO 11AV 
A hallowcen px«B. , 

the PteCtlXg nfifta Bo-.rory t'.bib Mon In li-rrcmpolU ha'e plmlgerl the 
day ttdrtbg. Oct. aft. el Tc'so jy oi.rratar of tSOOj thd llftmihon Cdonts- 
hr Ofology 36. Tbe iliscoryino sill bsrjjuidric ihnl flcosx has plrelged H.WO: 
gi.au lij Alterti'K; VOiler I.» ihe lifajrord lb* Rol.x.y t'lub of 8li.onjin*.-i*si 
nf cut flo.- vr-.. j bp, -ubsmigxt. f-i, 00 a 


realAcr Forecast \ M 


.UlioAtx. f,sr prexiriedt at the Kepubll 
The Fi.sl t'brrs.hrn Ciiorvh a.sti-n'xl resivesxlon, held in Chi- 

huM amditer T(j)lnu*cn festival tbrs ; PJ([0 1 ? 1 j_ /T 


IB si 
11 ri 


Fair Friday and 
Sxtonlay; wortrwr 
Friday. 


A oMotoxt soMnl. under the x»>puv*- nAPU ; y SPEAKS OM KaUM UFK- 
eh the oueicrif otasas, «8I Ire gi> «h at - Mature Study god rkrm Ufa" wilt 
.(hr Ft.* i'resrbyte.loi, CWA Sou..- I)w mb j«t „( e)- *ddr»aa by Al- 
! *Vv nlaht at S o'.doefc. ,| B1 Hadley, prrddont of the )ndl- 

Atteedants at these sod.’.* »«>> Au-tutysn «od«y. r« he deKnered 
■ pmoilscst ad the fras tl»t gUOs with Jt the )Uliana S-*4trl of Brtrgrea 
- nitcbi-.s' Hoirowerai reeels- Ovr.p»l al v*4S Jr, ». I'taJay. 


Fig. 17.—Headlines may be arranged to suggest parallel oblique lines. 
An effect somewhat similar may be obtained by grouping headlines so that 
the lines will run from the top of the page toward the right instead of to the 
left as here indicated. 

one will find seven-column papers that run say a three-column 
pews cut or a cartoon in the same position in the upper third 









































MAKE-UP 


173 


fourth, and fifth columns for months — yes, years. With 
it they generally run a double-column head in the first and 
second and sixth and seventh columns. This is a balanced 




< >.■- “ , a 


MIL. 

lochs; 

OF 



mawjiJNctiW. imduka 


New York Artist Accepts Offer of Editor 

To Choobe Campus Beauties for Yearbook 


JU.Vr, J.KOSMBfcK 12, IB22 


wt Aamtftio mf. 


SPEAK A\COflVO iss! 

» W National BcHuly\TOi- <b«* ibto vtbu*mji«MKw. 


ADDRESS PACblTY 
MEMBERS T( 


Nut erf HopmJw To UtiJ 

nwdfty oo "t'« 

A merit *n Lfttrty," 


petition. To Be Judjr*. 

Spearilie.x Mosl Mokoiit PtetPtrA 
IVforr K.bd.,. W S. 0 A. 
T» Rn< £>U3M\ 


jfwi VH' m 

“I Ttei 


LA1MD BY 


l»d»rt* AuUior Ovb-- Mr B-oyfl "Ideal 
l>»r of American C.Mev*.' v Be 
rrmb»r lv.u< A SerfljntjV 


: xeeva,. 

TW* 


laxto* B. swin, iif (oiibii^poa.-!, win 
lit »M xfwmtee *t etovoc^tiuo twnor 
•*** ****<■*. <ay,ot »"t i«- Aii' ia ii 

‘Tke tegodaifaui* of Amaricon Ul- kV « o« 
on.r.-’ 

Mr. Se-ift Is ike subx« of an ariiefe 
'■An Atneriidib Cltlltb/' by Meredith 
XvehivleoJi, veto. apjxxtt:* in live De¬ 
cember f»K» »r SonJmo> • «****»». 

Describing Mr S»ifv a. on ideal !;r» 

0< .«wric*» ejUiro. Hr. SjIthuUxM' 

navd ot biro 

He gNc.x yub 01 ontt «« (br 
pittiioe of o pe.-wo am 

l« be jitlW or pastel. Of gtxd 
beistbl ond .ulortn.-ttiatly built, xt 

?s te .till conin himself trtctit; 

wbDc. *ilh »n sir af a was '.-No 
koowx bis .lestvoarfori and *fl) or- 

ti«* on ttbie HU oroife is rioi tb 
wattbijt for *ixl hit. biagk b«» the 
'io* honest mirth. Too feel 
Hist h»>t io a rnae of cheerful 
tmtlctili/. ami confident toion,- 
rone, 

< Swift bk tm<rtr. ***' 

"So far ox bl> iMMvURprtitist. of 

Ibe human yjxieito ItaS (pone. Mr. 

Seta (* onrtut. i hov e oevor 

known s man who -vould rv.-k >» 
much for a cause So he. Itrreio 
*» the u..bnjwWei the .ii*tioga>sl- 
ius thing about Hun. A coneio- 

tloo. dee p*v vmbred in i>W idvnuo. 
that .jofiioetaev proopteoioo the 
Vl««re 'nhresl omf oovoiotl s»r- 
'h* uf every fnJienluol. end that 
. < (he ouWk Huafnewi is e*t iif oti- 
;t«'s coirottv.” 

'tr.sfi'ein bi a lelerbn of (be C! 

Wnr. At the flest cbU for- troops. 

Onflyte^ id' TH, l«t * o» re>«ften a 

«t«(bjr **oou.-o J fox 


, Tha fodooin* tel«r«ro rrreiw.l _ 

iventeotorb}' Ce<.}* t>eVor.<, wlUoi m if.i » akv ^ „ , nl . , 

rfl,'.'f nf thr Apbutos, fnim Any ' ' rro, K c r A0> HO, No!etJ (, 

Id ONtbii, famon Citthsoi oftljvj hr Ilcirler, To Kxplnln Art 
ibnUKonnhei, hi atoicn >lio liail writ- -r r .. ~ . 

io (oilfir (ihofo.-npb- of simpusi 10 < ucufly Quo. 

». aaauros the -accey, of ihe —— 

prrot n islbi ' $*}?"*** **“• ■*"»' »«•«- fiflftT fiP PRflF MrtFu/'- ' , 

£*■•« *n»v O /!*<«,• h bone (o Weak : .XL" 1 »'* lo ' ,ul '“ "1 UP rlMlf, PULtl hibxol 

ru.r.-ife.K-.-ei„e„vn,2M. Hc«,l ^ <>#»!««. bAfihoiiv Rb^relt 

. bevo ehabiei Atow t h MK : , £*JJ- «f «b* Ukim><l». »*; *" m LMaXalarlee ; have be 

N<H\3Woy% htoxjty oi*^>fWi mo Afifttsv «--•<»> nd\itt*A\ io J Wy «j». „ 

Io.okJV Ita <3U^JU, they -K- i >^ ccf • - > for th^J.xc Af>roibfy 

uKrt ,hw d ™ lk ' Mi«r iwniffroit : Coforel fleecy FoTiyan, founcor pf IWr Bvetyjioup piAtlahte ha* btm 


AmaUarDirtdortFAidic, W„k Overtim*; g fRi FOR fROSH 
Almost needy tor Car tarn of Show Down • OP^»|f F^- *} p| hCf$ 

IfWweshnUtivos Mrnt, ^erfnot CoutIrme Jap Bazaar | CA WC Ti 

Plan* for 3t»jc /Xmnpr-, In Student Building w»tiW v/ 

mflits. Proportiea/ | 


and U*M*“ 

i. Iber THI 

«»r». 

Action! 

onW be aabaowd of 
►*« sad hear the 
■kind afters for (he 
the sletr of cpoiron-. 
tata, toe~ln which they 
the last eeA U Awm- 
B»try hour ovajtahln Kao 


! The -tiiiuinoit bawar of the V W. 
k A. ana, wn-cd yertefdaf le Ihe 
Wtel parloiN af the Student Build 
j og fivrn the City Bookstore and will 
o* cuntinuo-l Ublil Thornier at thivj 


Tlire* 3«#k dprciliiwt, Three 

More V Ic/Prwldtnt. Two 


rin 


ich.lt thM- 

it fndluna Ifntvew^y „y| ?*"*J* r#l * 
*** •• , ; -ox cr\i>. w 

thr 


i»ll. beuoly 



«NT0Ap 

OUNCE 

GRID, NEO 

IAM0ND 

MANAGERS! 

Monday 


naioOena tnkto chi: lfn« f haok tabop; io^jk, reww, 
><! *»* forWknt: IU., anti tUxtingoi'aMil fnc In., one 

COOA* bxxo \? K ' ** Acl'Wtk Ufoo C-OJV!It<» )M kiif^ ti.fr. ((.A ufv ». 

.r „“! Obiistoims Ml othorlmdc ybe oivH :«rp, of «a.Wd dnhT- «5de^ lb !bc 

bn.w^ifcur' h r il ! T® 

tw^TrJS: : * ll “ • 


... * —-I'; KeR Hub ho Jidl. o. to. loilay. 

tion, a eoinmiuee uf faculty montboiv ; *'•>- "... ' 


wift nnhio the. prWc .. __ 

l - pcottieit. u»d thene -.IU be 


and' wlw ,k, ■, i! tK " fr< ’ kwlcl *fa | 'jan\ Bln. dvom. 

ana .-elect the. foatnirai mole than 60 for emit 

,.«di< i» Hot U.vlao 


Con.milted To Elect 7/ 
;l Sport UotcMK o\j 
End. 


-■**. . , ® p “ >«t boapty. At-iycnr m f!e> epauiun.incc of be. ifive.- 


i«d*b (hb nntion-''■'ite cnhu At for thr 
ni«<t hcimt>roi eicl io Awi'lica 


a-odk, "Sib the addition of bom*, madh 


DAY JMFJMTE 


tmatioas tlm aad Uae, 

Tfeket L'afrted for back 
af .Signets 


Out 


candy, Christman cards end sandal 
ntc'sc- u> be sole by member* of the j 
second cabinet- | X* 

Tho haaaar met n-Kh gnent swerr.v*: 
ai the do'ctitonn »»i«, according to> 

Vista ftadolcon. ecctctjiy of tho Tf 

nue,i wim the agmnanl rctm »f the w. Ao bad ciiarae af it, Le^i I Tbioc lot ptociilcol, three for Itcet 
satin-T. aiw ilireelrua in tbmr effuite; AVattfc will na' e charge otyi.c; ' xm|HodilerJ. and two tar treasurer 
to mate %n <HW Skiimer out of u*. Vicg.au. rwnwcojTTM. war the etianl of Im.ow, noroHia- 

OMI. life fresSroao: T»a-.y has. ,ux«.t- ® r '“‘"J 

mt .ceoeo loxl of tho fo.lr.s« of th.'** * te,u »" 

eow Jamil nf She moth oral triad to “ . 

president TO/AY 

h^.s^uottbodtud, 


15 WANT 

boor Sophs T| 
suts—hi 


Be Bavkctbati 
ball KlfrolnoHons 
Vo 0. Made. 


■■ Ton 
; new d 
‘rceeit 
time 
for 


.. <siU ffn.1 fhomselvss •vith , , 

s In preform for their t>nrt rpre-'<v'pih ofeuivr , 
next Morolnv os that le tbr »«w ef ''V, . „ 

1 by Dt.„ t. t. Kdmondenn , 

aimuoncemcot of the aupoint , * ' T"f b" ML 
of four f.«iatant bxilefbofi bcao'.y, el<st«%po.m.malMy, 
fegmv 'Xcce haeeball maougKC, » f tweer, 
r „l i!>«o fsAbrU managerc The eteo- - muodro anrt »««!»•*»* . 
tw comroitte* Kill functio-i otor ibm\ V ,’■<.?»»» te -art 

wctk<p<x<. ' trwj ph0 v ,.|:r^|i»s rtf if«? u in 

Polloielng tbs ruah of -V. ... ™ wioy w rrrpio f 

Se e. non of 7V‘> dU^b »d wco V i.y yj*,, Wc-hl War •grtedi 
V-^ tt Vd* weesart to «en 4c>W; ( ; 
wsiVyVrtlprt sn-,^^mex-n;w ; , fneoihrr- of t'olsi-cf VeK* 

'■r l’w 


«>:d rmoi.limttc sad! ait fo lbs thr*< 
of lhr slow vaa tailed l#»t 
offsh; m the Jiiufiialiorb (luildiny by 
. :ho K's.k lbm-o' commuter, At 'imf. 
iwri time five ludteis sere h-iueil to eerh 
nr..aou.Ttoin haviio: a .Stunt. to be uieit 
by lilt raat. Those wi» .(Id oi.t ,;et 
ihoio at tiio roKtiiig can art U rn. c. 
from Vein RuMe. tt woe enmai.itr j. 

Imoc DolTey, anotildr roembey o' the ® 

comniittuo. on.pba:dted Uie rpllog .if 
ffexo A";io- E. ’•VeU\ fhpt no pcua.wi ' 

' a it t.ao on hrobpnor. os who wai 
t.-obution at the first of the tor*. 

.. , , - -•w a-—s, >•“« ». : ,.s"ay be IsrtKsber* of tb* cgsu. Ortauv 

.; »U> lahonUonroi, ojn'hstmg », .-uj :jat»hs ate nsteal to cberk oror tW)r‘ 

' aJ?' 1 icust* to avoid mty last oilnut* chabgas.a 

Thfco building'.; • Well »o tbr Bent.“ /Hludeate of iai 

• to the lilanw of, Cluiles «apN U'.e b'oivtnity «. «t- „ «-r 

Kah.BC. of flas-lerty n j", aodght to gat U»u uf^Ke, fcnsis.s. af 


«***» «s'ss At 

*'>'♦« he malnttif s h< lob- 


II ; Uoos for class wlficrrs ffted >ester 
Oay, Ifcs indy day to receive pgtitiime 
Tho office of asaislaol •ooretars has 
no eamlUieia la the Hst, ami ib* ( o arc 
OOno Who a-i.b tho ho out of brjiig 
jeeond siel tbifii i-ioe-pt«W*ot». TIk.sc 
nominated won Rrosiilwbi-Jamss 
hlltr. Mishawaka; Sherwood Blue. 
. Indlaogpnll'. and Sherman Jones. lotl- 
:anapolbl. Ktret rico-ptostdent—Hesiri- 
cuo l.otk, Jognospoit: leafs kfrCsr- 
<>'■ lbdlenatwlia. and klilUrd Esstom 
nan. I ton'. Ticasoror—tt'lll.ni V»n 
Morne, Indiana Horbpr. acd Mo>-l 

"To Hear Dr. ttry^^ &$£££*** 


THEIR MIR’TODAY 


wxo to be the! r 


, \> hit rise Ihrc wKi.li 
'Answer »g»: '•We-'-t 


r cuxewing w ruan Ol nc sciaon c..„, 1A u ... 

o, baaketbalf nrwtie, .ml the >•**«*«/. 

T . dgtkw ot ih. seofor and Jtm. -e ««• ™ JJg.,; ”'V 
IX bger* » ttd 8.*t game Wat .MW'e. It 


T gt c-»v . ^gr— * 

the ln.,ri*oie the the* of linotynja. vateh the 
, nioh Was ngs,-.' grind dpt ptltuad metier, ami tb 
...jMd at iiv dam-, into tly, Imt.re r*sm ef the J*y 
a^.hc mot ^ „^ dlRt Ut , (jIk ca 


we. H±S oum«h. wen, .WAiXrth- ;‘Vd,c^a^iofrtioW • »» i'P"^ 

owt bno. but ft tenwAvred <j/ ? .« : 'f. & ^ 

WT^.'Tlux ruling placet bwlfgtbgU in. a par J£ Mn< * ' ta 
wfiore he » patnKJc fioUof !o* agr nitb fuolball as a mafor sforf. reudif- 1>U 
nos put dbwn etid *««ljfc. w« ao- jnR <hr a , [kH 0 f revon nomxeera, 

** Hr*™?';' , Applu-s:lone for- »ophoron.-e amislaot 
threr yens*. A(tcr an J^,«.mhl« dm- lllflv v . .^oi-ed »t the .IcuiV office. 


ctorlo 

Torod Lab. OSrc te Govt. 

•Vi'olhrr loboratoi'y on the tout* iVm*, . Msl «... , 

«vcn «.,.>• In thg^MiM^; Of ' 

throl W^dvTld’W oo-rcce.1 ocwnpeq»a-f,a vhla aftoi-xooa^^ si « 

* tba «h>- vp',7^ AhW oi”"f>ioWk V ^ /rC': .- 1 \ parU4ga.iv.- «-Nl tb.. Hei- ef P'albrk. 

r ■? v\l*teaw-i iKiy.^fohd clplie-r rea.ior- In the '' ,R **•"* **• «S£* laeidnila of President flryous dip Ul 

riolns oiMro 8Mb- : Ifoitett States. Colonel Kobynn dooat- : r! 1 '. "Jkljl* 1 *^ «,»*:«' m Tie „ oho , ^ f«rB, Estou doc . 

-si Ihe sarviefw «'tfclr Ir'iornto.-y da- i-lteHy «W>nl. - .. s- 1 . 

inff the w»r. Colonel Pal^uo's lolV 


wil art He porter's Ho- rt'bh ifiree offices «W»ut caTtJdsir 1 . 

to Universlly. ^ ^^TfZTAZ'X 

—— . might nUh 1» ffle hie Ihero. Notblng 

W „ _ . KiU be done until fte C lelni( John lit . 

£ f # iCrmecno. who ts tn rharge uf the dec 
. u. \c ''..non roiums 10 RlooirongUo fiom a 
abort bus Kiras trip, H b poxiiWo 
. lie pert ureal T» *h«t nommsliohi will l>e In order at 
-CblcfNi Com- i 'he meeting of the class to AisomiK 
Half Thursday afternoon si t o’olodi. 
" when the oloeturo i» espoelgd Io lako 

A , r. v place lxexuse of the prcoJtefty it 

PTTshlonl W. L- Rryo\is going In; Cluatosax creation. 

I Tlieie sroia rumhiiogs of dlgsatfv- 
facti- ii oswt Iho abort Low for firth* 
i Ofliaf, after the elmrtng af the Haw 
last night- Tlie action* and rutin-. 
of Uw oaucsii haid teat »W*y wgre 
:« ccttimoad and K ia pmnibte ii«t n» 

thing wUi U done. It Vfe. 

: kutroaj thaf. a complate Ifditt failrd 
. to !■* filed bacaoac of tbr abort Umf to 
dasamata* to sign These (pgix 
t« Icrraetigatad ay, tie. Cronm 
WGI determine the oourgf fo.J^ 


uliorgc in 18d5? 
prrpnrotior for 
ltc wn» graduated 

of Mtehixan. Ho t 
vf 10 c, amt after 

(Continued 


MOVIE 


Xgm is 


or .«««'*"•< m “" hP.-Pb frt* *»» IH«« L'.l 

h 'S^iium.lw., by KrWay, Hex IV 
the Qd'ersity Ba-baM Popof.r 

X subool ror u Ucoorie# of i»*t year’s trip to Io 
«)M remueed p, 0 «„,J ens annoimcwm-ot' uf (hi, t'frct 
\ ffouty •neiOK’i O'tenalve eeheibde have fired 
the aoiinlion of IS 05jKton:» for the 
poiilxmo A aenloe aod junior baseball 
HftS r.nul! i-iaiiogorsp f urther KpylliUUlono fnr 
IIIWUUSP • tl.ew oppolntments wifi t» accept-d. 

[** Ot Demi Ed:hoiMl*on'.s office Until Tv 
day 

Aorroonoainent also will be 
Momfsy of the tenior aoil junior 


HARRIS SRKSTAlEm 

FoateuNiomi 


rvsuts for spaelaliy Hew Ta Hr 
Irtd 10 y.-eioblr Bad ol t 
P. M. Today 


: AT “THE 


w 


Theater Upeos to Ceos* 
N—.added bcaiiffeo 
EoieTtsunine. 


IlitUI iryottt, for the p»eh> of 
pocljlty men. musicians. .iBirtibell- 
on.1 all <wsoKt actors to fill the east of |\CD A’ 
tho l!»UJ Croon Bevop -lit be 'xtlU io UhL'tS 
Assembly Moil at , o'ctoch this aftoi 


onixlit will he along Ihe bne nf the 1 
: work of Dig C-yttogroiibie 
: '.oc»'. 

: Celiorl Falieui m to bo the gbe-A ; 

"»r Ur A. U Tolev ehile (i« is It. 
loeioingion. He, first becony. lutes 
ited >« lit. Fok? Upoe nrcstonp f pycsideM Brrsn 
is Written by the Tndicoio pm«f. unction- Am Pro 
00 'he Bsosee-.ntion ot the Jt l; Bunco fjelmr . Tr. 

•upjBy of the Doited Slates. andX.tec 

; on .d^ptroi of fur noth in ocoiVti-' 


1VICESGET 


;ar< 


lto * noon. The. bast l.stont «b the rnouru 


iU nutiutBers for nwt 1 fi.ll, 

Oho I. soogh. ond all ov.n with Any oi.a : 

f«fc’lhe r t^ jantor Vx>£<. mod: Kjf ««w.-.g«d to p»«W the Men .ull 
TV.,r*ry-s im, l,od uenoV J,oiotistaiiufappomlod Tbc rust w,!| b« wcked mioeitntel, , Bluathgrd Ac 

<\ f j»drwbote»Ksvil1n«tmt-.a«.e:!. Snrgeat 

Vbe sutown of ftloormrurton'* 


•v «pini u.tm»v n 


but oigbi it woo onBOUnced 
Jng hi* rollout cun-car -..-ere bsougbt It. : ’fV^T st^-j '^^Uo^Offul 

Itglit «bm nrmogomenw were marls mere tlV. o vesdi ago Tbo tkfcn 
yealerduy lor kim to nddregu Jourant- follows! fcoice Msrtindale ot Pro. 
„ _ Km 4 ad«t- -1 Am rofrail l om dlelon, forVvstdeni; Harry Hall of 

NDERWAY; 300 ATTEND ™ 

_.‘i . roffiirs of new spa par "ork, J>r. Bry-. ■i«*-pri)xld«n;'te»r>yPii<. tfnidi 

fTou Din ttl4 **hf lougluiigty, when inoitesl le; of ConnaruviHe. gi 
fnetodeo vwlte the ialk. Ro.-O.o.scalitly, he tulu i ^* -*f- Indians |d 
#f (Us w«i-k ao a «fuetry weekly wr.il! r h» ,ure _ 
of hts pm tore ship to the purchase i 
I>|ul *btf editing af Tim Daily Student 1 1 fllV 1 
‘J™' when be was a ,to,lent Dr. Bry on is ^ J 
,^’a rspccted 1 « teR of ld» oxparlences in- 
- those two coiaitetieos tod to e>'e hi.j 
»le»l on*the student reporter's rstU- • 
tlen to tbr Ifglwixity. 

In addition VO the emir* Daily Slu J 
♦-Half. - Unlont* of tl« |oorrutU,i 


rfague. 


Ail 5*i|’(u,ee of fa» s’.dtems 
f:ii»ir.lngtoo rrsicmV.' btaisl 
i.-,s>.s ti-cii Ivea'tie,.; at.B'ovai 
• T. M c. A. twilight teguieen, , 

: :>0P1 I lie prouas ha loed upoe 
a |srse si first nf live seiies. wlsieb ess ip 

AKlLI ' 10 ll,,: !' , uden[ tcullding onditoro 


FABi 
ENDS 



.'fftimhiy ..ftetoeon. 

The -uint trim of p.-ocroni n-IJJ be 
ntasx-nlr.! men Humtay* sfterrroao 


, cipoh- Gist f-nirerwdy 

Thasli*— May Hold OoKfcegh 
Neat Tear. 


.... . new 

aJunhoure, tho lodtono. IncV rlyht. ( 

Tho photdplWM ebgsoa for the open i 
mg "-ere sjimmblo: e'Tlie Store",", 
storting Hoc. " Frier., as 8»ar w* l 
con, a eyegt-hooewd id«ot of Ibe; Oerouetal* 
Oprihem '.mxt*. sjgwgd its 01 

.striking OKvnnct. gebieemr rant d.r»-i 
ijiKttc TOtimsity during o . Aging forest! 

ft to. ! Wash 

-Tbt Storm" W . ter adopts. »f j «n.it\on 
f.angdon f MrCoinuck » icntattopnl, <s u. Y 
stage "iieews*. Itourd Petr.yi woe obk' i-VJ, 
Htpnorted In _ Matt Mnoeo, Josef .,*, 
Swikors! trod Vilgfnia < .‘\0i. 00 ulto 
getter oitoreblo' Monetae Tbr s-tors’t ' 
concerto the rivalry ttf twd roan for 


Hie (3>, islsnu,. rac.'.iion Meosurr } 
r CrftDCn "'tel* for ebeWms-.t god plans to- : 

, jLUKLU ,‘slkgr ivraros.-ne. sir ull ij be rum tori 

»l bofnro that time on.1 tird«r> f»i 1M ) if 


tb.- 


[ttaeb « Mohby of ih. mrsx.nt^ rcadrd oJS te p'*"s ; Mi: ,.J« rrt#rYr , (nH p ou1 
gratloo. tlBssns the holiday., to hrsm .hero he,, , nlo X wl (Ij) « lor o{ (hl 

for iho i-ai !>' teliedonts • ., r 

Th« plot or the rtevur > < ir xcticully; V 


is ( huliengc of , mm ., ; 0 A o'clock. >1 Si stated. Tb- de 

Pit ion of : ..teud. l-osevrc, of schesiu'io j - i-H 

1 'P«eh, as sodone lost *Sundey, 

tliece wif is; a Ruflon Holnuty T, BSS- 

lnS»e. : D 

■gem. maoM"icr\>f the labor lo H sirvoCit Ort ■‘Vte.' Mcory, r :Sri- ft 
tte Sf.tmo.l tJkrt«ft' l< ' ,, ‘ > ! 'Vno -lor'ufe.l thal them should 
the Natirtonl ASAcuitroi, of s_ „ , 1 ... „ , ,., u u «r 


ent wifi bo extended an 
1 u. hoar Iff Bryan 


“C 


5TULL fi 


An toiorcetinr iwxtlng SotBrday 
teroing rinsed the first eonfatrr.ee 
IH Ikgh school principal*, field lserr 
np» Fhitsy ond Satordny order thg ao,- 
lilctr of the School of Cdorolion 
About JJo pnocipois from v-»rT»u* 
of Cnolrat ports of the «»U attcoged tte vwo- 
eftea. j Jgr •e-s-sox 

Statin* thet the roast outstanding 
”“•1 i chkrtctyrhitie of cuntegi ptMiy ortuea 


te m c!a.r distinct-on- s- a revolt of ■ He* Not A: 

’!. rot* or Serous.' nt idass eissratter's. : of Ulack 

1 or, fie. He stiowr .1 !i->-> •ottitt iwgplr K»u 

. _ V I Auu!cAO«le.f ,ToDdiicV .;iA some in Hclcc-o thrt thnw .hould Si **’ . , --- - 

asmcIM JVtoii Th* plot of the fics-pe j;< t >:s<e<tcofly' JT , ,« ■ , , .\ _ two elossiec. onr u peswees ridwl Lyosutsoo, IheJV- Koatoi bus not tton « thr tenuoiK* lo take e sefepU- 

In, iMt. tlW-Tho admin- mbipl'he ond aertts h-it e few troish /’'.i ' „ Ibe ei|uac»ly roinr l ,, ra ) t a , 0ll , 1 .,. m, brxr oll.tbe abnailoted IMkJT tnpng its position hr ottitadr w.variU alt ipwiHerte, -Hr. 

MHKa wn \ US«b 2 °**..™? Z * J"' ,-y®' 1 "pen *rr«K <'’* . V 1 hardshros of life. on lha LuusajrtT ctsuifeoer eoncei-n. C Daevs, af tha ' U»V.r>t»y Pf 

. sttMlc. UKifV. .ubject "« “WK-.e* before l.« final t.m-eny i„i p,*te tefore *e*T»al huk-h'sl w* Tbr .psskyr .tenonre.-d Ihe thter/e ■«* Mia clor-gfol Me l7ikd.n«t|et ahd Miehioan, tbened tte fipj scalar, 
to « htpiv.mV Tire nt Iwn to le givgis tte week of »«k. A-sonj l« dr ambliictom of the -tadei^v that OA , „t i.rowJr.ttise.1 t« li BeaipprUs JTat o»d otVdueto* in Saiurda* morning ufO. a UftTeo 
of Xho Uoiotfrcrat^ o^fpoP' Jh« dirrttor’ fvsl«4. TI»c tb«|>w , HJrtMf'iy. , ' v \rn* of JtxJ Sc»»t« tb* iKc nurabo \£ torrojo 1 -Tb* J*b of B'ioj a PrtbbfJbU* Mb 

_ xhov. jy upon e.MCKii t.xJw KOf>! Wf who opfc.t.J W ‘I'htiit V vo^J/' xe>\l XhM tif^thre •*Wvx'» *** JB- -oiittcii Xo P*.** >hru tetc *»* f*»o*4* by of 

r. r< ^xo -in or.< <it the cornier^ . rt ^ jm iff worr !^«.> uKpwf. for lo* *K* l ^r* lVr t *W» nohbr*Uorc- #»v** by Ai 

xtbte rotkirg toyert d «<» t.»p< ^Ty * » 1 y l*i»oi \** 1 i*»t #very wjrbrr < lf ’ orcVtronM: dM-nnatfion i* i*6lb‘ 

^ f<o(MC ttW Ibi a!iv c^rt btlonic* y> on* i> 0 Tk.\jf Rrr«iA -Wlnrwt 


roves; Op* of tte rl¥*K D H ...___ . 

Haters, While the- atbee fa. Mg'.t Mnort,: , v; .^ ihe ope ten* : <:-:tcm»nt in be 
»bo v» cart a* a tenderfoot Treto Mete; y^| f o( lurixlation e ent over until te- 
Tm*. »a» «•*»« -k?* * OkrtlcoJatly: moeiiM* fceeaovr of ttee con-omed li> 

Hfcrtrtd* WIlMHa nh* handed «ter «»: j^Kpageatr io -evx-ral xttaek* ot. the 
tetovrte to Ihe tote with p»tiiape»v Re.-vs-is.; end veadln- of tte mum bill V 
'alter WtonijWo* Ubde.r tbd Dream- ; I«:ty crvulot and rror.or ly ieivort» :< , 

rx pli.n.o of I'e-njnd- of Sena- ,, 

Tfw pirt aro fat* teloroph of photo-> tar Jrt ».wr pf Flncida, cbBkvUC Do:a- v 

Brapby <*oialntngr some TbrvITintr! flrrak i C meinfa'i of tftt apmmecee ecov- 
>»r >tK*.»iiJ htelfm xmn. 1 bdtttr 

Added Utfjtn.i ware p soredmtng.ti. ffesio-mr Hdbuispn of ArbwiSkr Iced 
fanny Haeoli8M.loytf it«>ady. 8T: Rt>-’ - i *{r ihe xttuclt jn enyri»a oi.tbe »d- 
•rt'FtWkRFiHfft '*A Ride youoisl^Mion enut -r uf poatbPlrtliff 
on » Bmmu*y Tyin"Ah# tept m Wr »'tl*n web) after eteetipn o»i 

crlowos* tte atrnaV dsr , aba; he tese-vl*; m coocpdedhr un- 

Aii IO*8, We had SkenipyaWe litu* imonb*.- Irjiwletson mid t'.ro m 
. ' — 1 -rrs —r\ --- brieg.og virds- Ufe to best to barleP: 

VKTKBAh'S MAT r.^kf UBpiT, | the owoftiswt af the fegtalotion K be- 
MBlUry .ntele*/dthH iVtht 3»nr l-'H* memtert nf 1>i~ eonort.vs h*vro 

. .. — .mi t joky j hid « ehpnee to cofleet Oh tb* <jp\ wif 


.♦river *.;»«•*« 


npen shoo he -Iefuveil ax - The\‘re.afewt mxdr a plea 


' L- B ’ l1 ' ° bC ' t J r " .!an fruloxfercol plant w fie re the .'sikei »*r» Patent Ml i.o'l Vis own stel 

xreoBc* «Hd /.os air undo, i 01 ''terty to xffilloto with o lo*»* In life. oViring to tte be», and fact 

* - x ■ f ., orCAVilislviro o; remain an OKifpend. me his o>\th>n of tall *,*.1 sotfeipl 

of the on' tchn d- 
will te tn lha' on, tiul no. 

Dr. Ilryiin eoVlude:! 


ortmo foe Jfi, .ter • o «ru) i orKmiltaliiro o; remain an pKlcpt-nd- let his 

ort.no foe jf*. show. -•**».» j <M wofker a* ffat pTfaggee Mr. ffiu;:- -The tx.no 


tVc Irtock sea a v'._. 

•ekitchetbs coact. no \'i«ek b»ii MijeJc. trolneipal 0< the Mulberry 
mday With cotuiur-propj|av». H,rh SrhoaL 
infovmed Droet that Raada ¥ dMd i Jotio f>.. Che" 0 In*. • principal a< 
uly rerre »ljo a svrxlu settlemeMJ f>ntr«l High School af RvaovtiHe. 
s-birfi followed tte Ihsos of the aflve^k twos on "An Expe-teent tn Studeat 
piojvct. Tbe allied ptaiPet fct thatl te.-eniBwot." Miss fielLv F. ffertter. 
•tealu 'tmJl he OIVOII to e. maoy war- i .f tb* Roitir Libravy CobvativolOB. 

te i*hSv» t of > ..... .“ "■ ’■ 

iver.' , the (freon 

: RUci Kf* , ....... . . 

Kvrsia Ac a coonter eve*.ore Tohlt -1 xp the «Uto sad rebool llhrariax 

“ ' At tho conclusion nt Its roeaiing,... 


eft U fflT eteno asked that tte Toffctsh do tegs 
/V HUXI tten .tfpt-ort o plor wlisithy faeofagn 
: net isn't could dispatch thro tte 


iclU ^-c/V Jua f-m. «H ! «' •» ** P'S*®®® Mr. Bt. !: . 

yntm a K, CWle's ltSrA t« T “ ! ' rt r,> ' 1 <*« challenge xmamly svid 
« ,w "u Ipeerpted thr dwfinilftvrvr. 

___ ; HUorfasrd lUxtrveit. 

I HP AGAIN ’ekvru-.iOM •if' ImlopeniHnef, Wnslun*- ARBUTUS 

r Pb’» Fiixdivell Addtoi'and Ihe Oolioil . -- -, ■ - , . .. , , 

_ . Sloii-X Conetituttev, whirh haegeet ... , TsVervlre Fin.f •® l >' fte'O-tlr.y-.f 4 many war-, 

l-vettertesf fer Troli.n, . urns*,! u. show ttet Die closed shop .;jhT* h* Buosm vteHjMlnu n tte; 

Leagoe De%le Today. ,v* not nvnforioabtt to Amceican icuitf- - a™*' • Black xea. 

t '• ■ toiiovis, IliKPchoril reftrtxd Ip the two _ 

eeeobd elimipSkie iryo«t<' of - ?<««t iteorict «/ itemormoey, mo of. forty 
„,tant. for ihe troSa to roi-ti»>.'«>>f , « owl|<tei«t H»i tte orojoriiy bus sales nmvMt. «<" ™ 
l in the tteftona t«-., dshurew'"® ia cwr ” lfc * nditperty *k 1 . ;o.f*y in yfheooil 'J1 to 

bo b<W U«i' anernoon to >< v IA v eutbt to co«r<« tb* . a / . . p. 


!«d» Ue tb t»« m»oy W! vf U>t Pohlir Ljbrojy 

►•Ael* tVaiWort oi> p osrxioeil V! UIVcl on Ibdfiuti 

»«fl p*n»*c of \bt Rehoot T.ibrsrtc*, «xpU'ftlH|r r/h^l 

• htYJA vfll ecrt-^coly bt, sUU c»xnmv»i#t> >\ Aolr\g in 


j«ir. 


*r MOvy A'rhVtf Ibf: WorJ^’Vir ,W>-; tad «* t*> coI^« 0 * : k*U b<* SdU tbi' afternoon io tl>* i r.uiiortly Ut* fiitKt to coerco ^b* . . . 4 . . , 

count fternnliwrtrftm.o^ro.d.ihrtMirtjrf Ite, p. 0 ,- 1 . at tte Polt/n ,^ « , M 6(Mer: B;iUjf) . e twglo. S^lty f„ the aXx . “it HlC'do^Vw ^ew.r.jtrau. 


it ftev-W A Rot hi nek, .tear 7 , 
Colleect «f Art* ar.i Betoneex, 
nouneml ye»to»d»r. Jt is oettsvitty 

A.A.V.W* Wilt Attend • 
Dimeer- Mfeett ntt Tomykt 

: TbP Ampriean Awonxlton of U»h 
rpesJty Wgpvon nib bold a moattisg in 
the form of a fi o'clock dvithpi- »1 »be 
: bf Mm. Csorgt ftmtayi. 'IS, <*f» 
Esghtlt etitet tbir everon*. 

nfcets Witbipg tpjriftk" rtWroatiouS 

do «( thru ite roomteieivip coro- 


tba* N'oVmbwx.' 


• <dag at a o'clock. 


$20D|60 FB® AT Qfl-VER 


Thr mhocaio of the Owl i)Up da- ^rovsthy Sirorica 

jt.J that tbc theory nf .lemucrucr 0 Min(hrr sontor 
in Aroerfui gU t-s the niomrity; a right .Jft*. uoskper om ns MW 


Blark xeo. 

He arguod that tbi» " as only fa 
A chart- m Russia beCsurr the entcolr paw 
.1 1 p, l» could e’s-ays nogroent thoir (■ 
we flnel *'" 1 t , "f i be ** l»w*rful os RteKs 

. ixrort tnld Tchvtehorin tte* tbr • 
' "orld upeled (lie slroiU Pn^rrxsorv 
sro- able baids nml Turkov Jlbuld not 
comivai the whole »» 


one Ruck, arincipol of SWsriridgr 
•ligh Jkchoot loiHarupaliv. TTWs'*d for 
el thowkx to tha School pf 
von for hcHvHtv* tbo rtofeTonco, 
exomseU Ite aplnvpa vba' H 
>noP| te xd.-b-aWs t* epituite such 
•Onfere ness in tte folurr. Tte rootMb 
>ws uuaiMinoiuly odoptecL 


:?vi f'Vh-lbiRtitelol^-oalx in. th^folfowc udnurtlc. o"*l that ttee Ftehiry. Bm 

,M k **< **' Ail*a, P,(touJ>;d ii>c»r5, yfewiht bv prxcllcv thrust &.*•■n 

It.a rn-auu. S' fl .. ..a tM * ..... V_ .. .asl. A . . . ... 


TRAVELERS ‘ 


P8E.LAW3 OW3ANIZ*. 

I OrratiUatlon of a Pto-La* C3ab 
j ray perfected at- a rrrwel mawtavg. 
; Tbr follow inf offveem were elootedl 
i *f. C- Garni pre.lvlont; Bvgrftt Bloom, 
riex pnMhfont; I. A. Myor. sod 1- A, 
Deliver AddrasiBrngp, sceretartte. All Pit-Un wt 
Slgkt. ) nrlled to the Demurrer banourt whkk 


. s‘£ dgmm * 


nxm thru Dole._ 

Tt Range end AaMjflTcauqHartt IL.*rc-»eon, DsAvalt Bloem, WSlf.om eounDy" "fiie unfw mao. te osaertedT r'crtwArt!’ Kwt "'^TfaT' 

a tte.aroro.it r . > Iteny. RoyroniKt' D»a>”, T*cmtotete.einlwur.:1bf. b«s d ri*U in r*v««. W« r A *c. tb.nl S-vrorwus. Brn'-k ,P*tp \ J 

teitfi, SleMrose. Vb* A. Piiitcc.-ton.l'Fdividvul. tte -'ecub'' In joio^^Vhe union w*D,r Wrisal Rdwin Keff, Khteri its Tro«W. Ill* ks ;Uii Rurotla* 

thitw^t-fisiL _tie-oxer ns- Howx.xi thfe Dnrilrf »_ Jams lluoiHlomi no page h'H- I NexV-rk tVcs- tt sier,. ftsmorl lav- I* BtemKorio the StodanL puddrog;. 

tbraSl *1 'tie ««wd te ' w e* 1 ?. . *??' ---“ eliiosls* Xmrothv 8«rte. Irene »of-. otti^XTt*ce*,y aeontog, a W 3:i > 

n , .iV.5^ ■*»»*“•■ J SVm-.. ev KVOA-ANUTMKR SET. *"■* ***»*■ u ’ b "' te-g"—-*r.iIn* dffr'illiam Young. In, of the: 

fire i.lveh 0‘it *1 till' Ctiivee oh", H yns Springir, Deo/ye 8lrvo:is>. ,a» rx. rr _. '■'’Itcbe'h Bnonn, Mncgaibl Wiaht, i n. ebcvge. i'he hannaot, J 

MillUvJ Atojfcly bare late tbiy of';’.Viflard Vvio Horn, Queniir Weri and: , tn . Thr ■ _.... „ Wolf#. Josm'-roe Hve.s M*i*>mjrfb SsVfa be over in titno tor ’ 

torget.WpteM, Zxeldc ! f‘'^« ^ ^ 

T s and o j 1>o ;udgss who .,.11 «n» Uiu of itdolly doomlbrol ox tfae erltmot oonfsr-. Halo: , Cn<* Iteeksr.l h&fv Judge A^vur R. ltobinson^of^te 

which-gStepyo enu.pmabt, tomogn will te Mtr* Rctelln Wulfo,i«***- Jf'**mv TW * nt . 1 " cw " 1 «♦♦«¥• • D*igb! Southwj/^ viols eupvrrus, tench Members nay 

KOrn .xml ttejpKcixtaot jwfertooe bliroTten, ate JkUl,»toyf^. pwigbt Movwe. Mlris (roearo lie’ ^ ~ ' 

• ... Mro^Wwt! MeCaol ' , 

tpfi 5p«iv- j Jrosa MeAtror, 


teVrohn, 

rdbgi. 

buiMing 

vac 


Weather t'areen*t 


*Up»'«r» 

tlckrt* 


dapdctroasH. I Bart* <rn Jo*, t cor. 


*! a (dace Iroro Eael 
i«os Thooxvx. fa, 
tor William Vote,,. 


^j££ 

Genorsflj toir Too- 


doy «»d Wadaooda/ 

Ml 

»*lk serero odd van. 


Fig. 18. — A checkerboard effect obtained by combining the two forms 

described under No. 6. 

show-window it is true, but it is deadly monotonous. Better 
to put the cut on the back page sometimes than to give the 
reader the same kind of a front page night after night. 




























































V 


174 NEWSPAPER MAKE-UP AND HEADLINES 

Other papers run a row of 18- or 20-point two- or three-line 
drops all the way across the top of the seven columns. From a 
distance it looks as if the paper had a two-line banner. Upon 



sat,*. 


NEW f 8EMIER HAS s™™ 5 ***PIMHiE PLANS FOR 
SOMSMirmEH - 
COMBINED PARTIES' 


«**eaf RrilftMfc ttxir. 


(JK- Jfc. tta*»> . .>;• 

iaMtferfetR- Ha* iaiijiirti, 1 :: 


" " TOP B ECOMBR 

To Start. 


Bfcftw'.- 


—— 'ifem* to E*>i>f 

J%ttTien tttatw* Owx*%<*i*B»*S'Uw r.yecvatioM nr- tkt.'Httua, ttora*}* . . V. n , 

CooMtmof tX 'jPeAnt* la «»«■* Uw* fori ' >' X W ! ' <rv> 

nZU , »«*" «•'*«* <*Wi <*' «* <fta«U *MMP. 

r <B»«ry»lW*S. : £<ypti*» t«>plr ifbfek *vi*l be to 5 taiwspWHb* csW**- : 

I tatol* live peucx: refttothfeiltoa, wfephfe Ww «* .*?< 

S«4S*b l'<yta, tafid; of the WKrffiexxti <>ta :<* the ttaibsdo th* rtoto< 

***w.oh, .to* Hu- A"** J»r 0* *wb*o» rt«Ml 
: . tdKxal Press; feduy. «►; »lbf«**<4 |xy *****-'«* Ttowfe fatolpH jsabc »xt. 
"hoto* to fan to* Kgypv it tht; 4 ’* 4 **' aftetalKRt,:.die fit ^r.wysna 


Kdff*!' t-MRut T««-{ *(tt f'DtWtfWv, ;icto<(tf!|; l» stlj, ; 

Ttato af.Mrmtarw-4.atar Alduta :;o»» »f tta <lcsp»<taflb« prebtemx of toiStaiAo *°d bffifidlx <a ehbUio tare Kr ■ 

*»••<> ♦* .>— '.-ix-ra—~ vhly. tan*‘bldulto-* «> a3~.i»w,l»fe 


Octal*. ttepfetaRtattap ;.eM*lereta*. 


to ■ISOOlTRXlSfv 

iiwntfOl toyxilxt t-eapt* 01" taiW* 

* **. r**» :S«m Fat/ 7* A/*er; | u *" *** ! 

***"• ^*w-4*^***d £«*** Xfre <w *, .«* 


t. 


out fi«bl tai-cro Premfet l.toyd 

Cto** .md 8« Coot(J* Youmrer fm*< 


<88 «*h.fc Vto; *m* ul tl*.*** 4 »Yidiy.KwW bjf.a t»p-Ofc<.4ort,: 

..dhtoto «f tta tarta filar rtta,: ***<Vtt w J» «M»Arw<ox4:: 

f« tb« Itroe *wta) tall, vfttb.'j bx T . oy «./ ™»to-c that tax or*r been 

tta «J.oirm«b o^ tta »CK- bta«dta b« 0J -.ctta- : .i**?- Owf«« Adx, tatjpv bxtao 

Ywwtf 6#d bta ♦*»>«<' | “Hiv bfitex N»ftt io !(»;' iW<i ta: ta' J8 «i!ok, >.< . 

ttaf* Pbfttaol fw«xo.< « »ta tabWU-Itta*^. of tta otoJf, btabedt^*^* SSS'toUASA/ 

04ttUox ch* ■oodtit.s: ~f^. r ' W * 

.ta <UK 1 *«h f.tord ft*Ur,tit* vBI bo ojxbv 

t«o tte "fMooBM.'. OB (b» otdnotaKi,^ ^ h , ( / .. rd ><y the J«»>b« of tta 

tan. fMiM W W ’* J .|^; t ta- offer, :V W 

f,nd b^«f «taf tta oa.ioB dOBw! ^ *^5 yf " 8«»W 'tf.fd>«,v w ^„x t o r l I. W. ruiii/.MXfttKS 

W< *# %r titbit; ^ (1 ^ > *»>»» *>v * *»0.i «« pft , lrw iVbrowr 

s, to soucir coeds 

! TONIGHT ATWNNffi 


Ci-osgrtuv ftatk* 


b»!Wf »«t <» to fiKdor," 
Profroor Uord V C»*'inV*d of 
tte tr^ti^AMHwwt.oAbl n*~ 
•rnf«f i^wmo os Str oud:■* «»• 
IffbUtUtt to M«t <f!» f«B< <W tfe- 

J»t>. 

"Tta ta»<) f» tbta- Hair* so !**(!»• 
*» if •»» 15 J«t* 4 M *t.M» I 

* «»j»f ta t*," to MofHnwd, **J« 
if. »OB o «iy Utt#* hits U U 
taoiso'd bottx* raUiii tatlrr 
tnob ttau. tta ot«'ij(.,fc»d tn itaw 
tfoyo. K**ty cff.rt t» 0 'l be »ita 

ty«Avt.u4 


'f« CTf *tat bxbd v «i:l*iifM.ett*.“ 

Jtr. C'VftnnSi cootribof «d> »o« 
Ita tu-fi toooml wotatbx fta tau-8 

fbi» <M 0 r, A l4t(t J>*rt of tbr 
ttwbrjr f»r tta (npgf* «*♦<<«* lx 
hr t*if*4 tJ tta »**» polo K.aicb 
or, JoMten VioJit ,vt«rday offer- 
ttooB. Arthur ro*i»f. prKtidrxt 
i»r tta taotfefe t-Jbk »«« Abfltbr- 
tttd bj tta «iub ta»t ofeta to te. 
>MtlS»tt furttar etab* for Icmjk- 

ibt «tr Wota trip. «r rr« wolf* 
on omwwniMt ftoor plxi>» 


TO SELECT TRACK 


r i .ai.i Bu, iM-:. 


mm n^osi boosters iPOLO MW1NTS TORN 


^Y't'fltifrt'v VorJIiV ^'iL»> , V : D<wSw'txrd? 

fSrrtta* 1* CtaJ, .\ftrdxtrr. ! 


Committor WUlOwfefe 1 Sontar.' —— 

,. . , ( Ao ttrrtfoB for lb) lawrRbnfirit trp- 

i Junior H&sar.t Prow 'ro.rtduUwj 1 b tta Utx.4o>* <Sub «, 

& AppBojtots. 


SMASHES SATURDAY 


Ortrrrx WowtamnD. Pyfc Said Tn 
Be Boot Avatluldo 
tor Slotrh 


CARS HAVE lOfff, SECOKOS 

,BT.' x ’W of xpftieobto tompotr,! of ^ xf«:rrw». noKifbOro -.iff ta j . ' ' . 

x orrtab tat ttaor ;obIo»^ nt > < t'P*" «ta<l> vlH: " }t «*> 

TV rtafrr -oBl to oata *1 o *»«- •» taW w A«feiubl» Hoff Tbt»»v,»a> of ’ tHi»rl»»i—Kwb» - « l *r l»J? 


Vtufel-flrrrr'o 1>13 


Tta>r robfatatrr tiv< lord ixopto.-—-- - - --- 

Idsttftxd. Vx-t-nti^'o tlNdxtbr bciVO' U fl . _» h/f-J ft . j. , o 

ndvnnb «jxirtftimrtn 'vio, Aiixtw ,ki> : : U€tKOtt IrJUd U€IU£S tl€ S 


AllegesWe “Swore Ojp’AhtrGradi^wn 


toko tta fti»oo (tit vatbnt b>- tbe tesSie 
.asfitwv CfefeBM t?Ho>n, '23, »SH ta 
i Sttacttyh Of tta xUKlXBt TBaKajfM-.^rld H*»t TIoKMloy Oftw-Rbon ai. A 
: for Itttrk .lift ObtVxWKtty »-18 ta'-'rtat, Wt# ’89, prriilrbt frf 

' toado MoiaftO' Bbtld, taftatbxfr fn » :<ta Ax<ocftafe« «f tfoKCKtmltat, oj, 
t.ttxtbiwtm y*Ao»lo>‘ *jr f>««t C. ^E,: bomott.I tat o>xb'.. 

tatWdvt:oa -fta taoWtKftr^rtavf! Nb.^dr- for tta jurtifiBb oxt-l tat 

: ttvx, >8or xatfaitbMto tu* w4tlmt»|tatM 1 », Wfcw tafftrr 8 oWt*fc Turo f 
fnxb 
r»x 
•' TV 

ittp t>f tta toxvmdto* <b rixogtr oi tbt*, to,ac«o',. 

totjilit Jbb of >:tfttv4K0»: W «h» '.otiiiu • | ----- i - 

f>,ao,tbox tvf bthiAti**, Ctabitota! at Addinfftfttt (lots Oter Shorn Hf ttab tup |»urt s (u„| »,tt, 

Bco>, Gi £; SftwtdtAti, Tic, W. 3 • Futfl/ Ftgw«< ShOW ; <ffeta*b JlMborttafel, 

Mottpitaxoi, .Ar»bk Atktafc Bfrrrtor: too roxotta,! Po.tU * or» xabjfetrttto 

Ortav w. IwAb, ^ota H«sa»*s, itataT. OffitxJ wtam, f<o>B tta i*taKi:;! ao ■M.totti* itatartiK, v»«.nt«* ta. 

ItfrrK ta tta Atatns Ad,b„r C^\^ r Uxd T.. A Atkta«feo. L ^7. T ‘ 

petard of tta a^ Obht Paul W(n(J NWrtMll lht UBd«- ^Tlr f «,T^ 

So>Tt”om, .ptafet rf tta itKbxob ,. t} , ^ a wa , ,H UK 9 * m9M '* tm <br "“'''* po10 «"«• 

• tlBMXt, abet tact ctfeb*y, “?Wft bf MjtroswtMiV*. (tf tta xUtv ■’*** 0,1 *»*•“' F >«t<t SflUtrtio» xffer- 

:«VS t*umr>, tta«of>:^^ te Gy » plarta'ty ta J.3S2': «»k. Tta u-tafeolxattx of Ut» cn*- 

W» ttb.0 todur w» ««»». ta ; ho>* rtqHoitfed xh<o tta cbptbia nf ttavofos ovor tax tamac.da; Bppob«„t. ^..r. i. ta.ou kopt x <|»fc ferro, b. 
taj«. j 'W«: Soatb. tat tata tax taro rJtwrd j Ctambr* Molfr«>-. Offbwt* «*«ros• ^ M „ m hl) „ ^ ' 

•<(br tta roitilh* lipunm. ; (jlt-r AttdiBftfbn t.tfit vok- to lbs o;< : , tt'xxrr) I”' 

5 Uttu. rrskprtJfta. Xlt tavrloHod b> pot*„tS: 5.4MV, «B<t .tao that Addixp- ■ < " >tav *•>“* ’**•» ****** ™«f« ««- 
'Ite «trB for ofBdttM tattltx tcRJi <ta tort ranfent SO of;tta 11 nrbffnrl:- a, • «*BArr Itatr pcvxxr>*ioiu brfpro thj> 
tfWtf OK.I ctn tV-f :.(:o>fx, ox tV'fe ato ; tbp rnuitty. tiofffr. 

>«dy ttlta a,/plb:0K!t p:x rpHtpatr.! b(U»; AtbMcigtott tslU crpcrtaftt Roxulotpx Tbp *»„ rbi.ta- ttai »ilM» «u.t b>, 
SC PUOK.X K'kirk oorr rtJucxxt fn >t fU, xitiirr's cf ^ . . . 

; of hb>ta«ta,t 1 «tx boa, t, at vVmbta; ^JX ^rTlt Jv^. 

: cwtb>.ir to (ta n»o»fx, lllram Krrkp 

Factories Publish Semi-Monthly Paper j“&^’77bK*i7iM .0 tv «t^ 

- TTVT^Te7302?^^ 

.i._ _ ' 1» 3 tb!»!<a;l-hont OB»d«l, oro-truttcxl in 

}Sh«t CAAWftS Ntf^oC CM,. M# i 0k „ u ^i, Ar : ^ .^Z ^ “ “* 


On OfemMtm Work To Br- 
Kl» At VttrtR. 


abtta o» o,x>Vf*wB* prfslmBtrtxonj of 
t'otfsRtvatctax or lltr tat ptttftbitbtbC: 

*t«Vxt to lClf t»> o:>-ftoi! pf A,»tofbl J: _ 

roifcorftam to I.toytt firmw ta **ba>- 3 ^ Kx t »rimrf,t nf “t--- 1 ™---' 

rttr of tta txar." n „ r ' v «> <V «S*slorta l UiW 111 frtO' tat, -- 

ta (ft* V* fettwowm I'tormr, , liMi 2 ^r a ":xamm*.r. flat ta} OHO Hoh rtyrr t.m , nit|b/XT kRTCttC Of fW I CUE Ft 

Hoitorta" *.ih coBwwt.ioivapjtcox >n n>» spwiumK .woubfeirtawn*<v *w»' BUDGET NEEDS PflBuSHED 

ioxtfe Wbjattty o< fit) Ot-or ofl ta„Srtx Whiskers, ilud^K vh: ubi-hbrN f'.a XUJO," i „__ „ 

comwarxt Tta nfatatOB 1,^»H h*K: < "MW* ta. <W« k,»K otat W <1^* «> CBft U : . ( ^Z. 7n 1 Ph As^rs 

' IVhHtOtaPfeta bfBnxr ! .hbt ^d tar f ta«r«x Halt 


tta -t. olofxm Bsmtato .1 W»: ftay; 8*W<thno>tat of 0*«y ,\4-i cMim* «*btt«,*- »Hwt .otto dtietrafed.} 

x^ro-,., fotltr tab pxcttamwit f «,JU fctwK^r.fVfeWt.f t**AA. a VHttataily pofesubr j 

IT*: d-babta Ardta'd., tWHt taKk tta tafetntta. "A om-[ 


Enydnyrs' Social AXY.irs: Ar- 1Kl> , n <nhJ ^ *jt, tts t«^f>o>. .. to ,t, lu 

thfiv Korwll, ’ll, PMtlttr. bnr.g tta employe tit ftoxec robUf fbi, i, ont jt s first o[tpr»r*nrr tm tta 

—- ; bith one root tat and txttb LV,r rm-. «, m p U ., 

Mrfho.rfab Orpmdjbt., 

tor <\»UktfK HxH ,1>W t>*OK*n Tt» ttbrr e*t, try "Wl- 


fottd'OBt to uxtuerd to t*v* than, .V,. 

Tta Anafthtab t ltarol. ( Rtf,mv«l . 
itatr 

otd 
U«V 

iwrt»f: 

xltix, it ■tailed to fttlflM lb* b>tb (tO|os 

ita atvcy MttrrfxtooA, lu*. dftrxt t\ 

tftxttbxK’ "ell, rv-'Utjf ftoiit SR to ISf 

; 

Ttar* bxtv boon name p«i*o.otffty • 



- -jssr* 

" “**• 1 -r l - BXr,z,rs rSSr 2 

xotMteo tb ,. W o IStdeo. l(o| voo lM x t(t ^ br other tta ferxt tor, year. .« tta, 

wWh Is to taffin today M'tar* oork thbt io fa.tr .*« «>«»>£ t'tatb* *9* "™*r febMltb, H.r ooo, 'ortaot »ta tax oot.chtWiU.tr x.«ll. 

, „ V v ■ ...,., «W. B»t!o »< B tOMtins Of I,n ^ r/IM tunphj/t; MW tbtoir of tta ta»Jr >(Wr>:o,. a sumta. Of lorturr, »«ot,tm* fe ito »«tar. V* *ork «f 

>.: 4 „ va( ^ ... ws . u , , t .4r "rJLTf 0 A ‘U'™* *Wrh vta. tafd tat ultad talmttr. tta Surrr .Mimt • bta hWWWMb V- tta taortit .«*«, tax OBM^rn, xp*et«,ta b,.« 

t0 >’> " ^ ,X>1 ^ WM *°" :,0 ' t ! i «««"•• Ued «W lM«d, tta «S- - ,. . Wit „ fonttahV’ ,*t Itair «»■» blltl tM.r iWJk-.x *»>*• »««> <l«P*b»l»lil* Ufewwt- H' : W 

,K ff 1 : rbapffp of dr*Nt s-uoo. li", mot obHstk* ' ' , ' ' ■ , . - _ . v , lX \Ui , littk otloit^ioti i. otareexi Ur ,my bite tore. 

•tf.'rtSf.Mf'XlsT VtSITK HRRR. fooc-’y- AM W uv Hot*-* ratal* t►<»«* to-trucxtob.o k 0 >* gt'^n to "ta ^ il Sl> ' N8Ms v (< pat.aj^f ,a; coBoetact with tta. plant Uttlagj Krtiext f>k smd B. Wcbm»- 

•l.ur oil Mdrs. TJ. ot It Waone, r mMtax Hot t‘m ar' n tbr k-Sd. *>ov : 'VOctaco, ord pfeip* roriti orb I loaftrt* ^ icn.,o,i of tta utrtitn of tta. Oio omiKr, l!o rsmpnwy ta» • boo* tBu>ll, fb« Irlt.rx, no.l pl.;oi> to rid* 
WMBiUtar rfl tta W*tftk llibi ’P"'^ ** '****** ni:t * : riOB*,' - that I nto not I>f oidwcd. I «obM tboo j tycir. tlidlfjlihfiol : t h« romiionlM It «BUAinc none dtihoR team who-b proviileo hbotbn.lta trppuomx cun. au the ta,xt to bo 

roast otr'htBx jxdbxpx tartdr tta do-i *••*"*" "’ ' " r ,,iJ >' Sfuta.bl l:«ot: tiiy oiofta, OB tofarn lop* lib* Uu.x,. rooms ',SH ,i*ri orjtahirtliow hoe v ,boui the fet'd, mux of thr farm of diversion for lb* lfriary foubil mi l u-Rh natber eottdcUuoi to- 

test of A,that KrWcoon, UibW -Im>I. ; &*? b '*° #»II &&&• ta>e.'’, ortd xvfe« 'V«tA« my fpoa-ouoiolit ilfe. «eonb)t .tari.tR IR* dfebrr :.*o»i«toy«- .«««iad bffbicv. torferv men ih. moudi batunlay iIWimm 

or 0Bd Winel®. Cbtctxkih, fottw, : K t tlblttf tblnfc ev*b a TRmttciM . ..teas lytahfll tnol >e.x. llio hooter* <hwt ht.ri the toltctloliun ot .taxt. rr. ." 'V ■ '... ' t " — “ J ' ,-binM b* thr OTil.it tier teen tafe. 

colomal MMofecy. Muf tta ovor-Ormt. '‘^1 ta rtatMed e ,th n»*WH.J«, «o» tta. ?!&&&■ m taAttfetal b*o*w, (fed «f upl| , nifniMnAra rAt moB lIRRi&ltlR UMI) fAHJ» » *•* «1<« JvfAtdu*. 

(A f.,v mwbc.x of tta MV colorlb, ■■ heftof'.' he'^datetl. S hen tb<»telttfbl-> hov»So nKt* a tag 1 oo> Pxrxtw for boerTOt. rtrbtK wdl be )« toll some f(£W DuSlflbCU taUUlOt LlWAKlArli tttfLU VVItrAlr Krlfer To Ride. 

I ration fe. -,bmn W ,t> odl bxee ,p <X. "Mayh, -arnr Hatf member n*^l .mnorr.v .' . by Ho.itnUy. It i. hoped to roach th*j ' tie fore Teavie, hi. heanbroarfers Itat 

lv foortd __ _ _ „ _ ■ h” 0 ' *>' , h ^ :l Wetlfttathiy. Hrl “'. nieklep (lfferx Rjuicl iSlule A»oel»Uo« Meet* »t lodUnapo- Hlfilrt, Fiereo oimoiiored that, hiu cblof 

! f ' Mftr,s ' c - il ” wo "' <,at ' | comm 41 iwbaoupalik ! ho-Mta. P*..t 0*Uvm AM»~. \ -mi hrspifS chief for th. 

P Kreet Norel RifeoK'Irr, j - | * 

Or. H. V. tVnetato*. rmrduei. ts»s.xe" j A laicpr figuro of o eohtl dRcobingi A nee ffro-wceks' roorse io »e j MbA Uoieiet Boxoonh abil 


WILL LECTURE ON TURK JOINS EXTENSION STAFF 


li*—Mix* Proit Ocliven Addre«« 

eoirdtil will V Granville Ketlor. ObW 
»"♦ abMotine*,! »» Koebn'x taad 

0 ), tta vkle of a eltlf, with the xord. rounttoR Tot Mithll biieme*>e.s >el)l bb<Cva lA>mi*t"' of tb* Onivetxily U-:. , .., , 

__ *■*» Y *° M«*ly W''**b»na:. (&f ^ fcy foiloxo, Un.*W:ilfy Eaten->tao>y ore in Jndianopoti. tbtx KM*':^ (<>)>r lU ^ ^ 

Oar ot the itov iannietoiv lh Th* ,|m!^7nt itTuitar*!! ’^ »'*'»■?» >« ^ tedibhoiiolt" Con- j wteatjtaR a b>txdin* of tta IiM«h«a: fjd¥fc> . , n(1 Hmer , tM tbe eotatbl. It 

Indhtttu Ufdxersjly Esttitrcon fiivU- ^tor.tacta.^iSbV. ^ :,.ita*fy AroaeofUOH >wc -o-^n y oaonontai. tb.t tta 

■fWttbio year it Herben V. J'.-wbnor .} wvcd the .kRi of tta rfeavsi-v. ’P* ‘'» ut * 8 iv *•» «t*I About hta ttbrary "ortata an-l of- : hao.l uoabl eofrrt.ta th* er*«d atul 


at b't. Wayne nod fmllxttapHbx. 


raN'CTfACM fi.i n rtt mskt. ^ ^ „ .. . . 

, /aCsonner^,.w». -e (.xo- ov«3-. '«. xaRVASi.dVk.Ao '! > ••'»• 

ta enterUore.l ot thNr tarveBtbe. t>r. ,V- ta ItarJtey Th 8perk bl Hetaol 
meetloa i,y Ttottb-ior atuf Mr-;. <1. H f llrhshm Thi. bverone. 

/. Vox «t (tail tame, m PtaAit I -- 

0»ht xltoPt, TtfeSifao ov-fliRa, S*e. RspoatloR hex teefwn* -ok ebtblitiort-r 
3. Biol*..or lomtar Vxi'nimoeh u , Tu , U) , :ic d tta Krai Taxt, Dr. 
will tearl a pamr ob Tta lofltarx*: A(W- g Ket-tay. taad of tta !»*!. 
oi the French *t> F f««oK , ^ . A|U ^ , 

UWnro- Xfld Pfefevtta tf p.,.;«ie»l sttahta .le,wr»m*ol r «ll| bW-»Ic 

Y<nwtR. br^xi <K tbt iGU&nccAa****** M lb* ?i»4wukv Srhwl tf 
dJTpsc^fm, 4pe* * r-Wil ikb. « <>:* r » oVTo^. 

i> t . Rt^y is in f< ^ ( ^ w 

c4l4m * hotel railio sitf^rsn XVJ.K ^ tto%v ^ ^ n:cn ^ rtqw R*.. ;#w> ^ jtnblio:iy fto>x»i<y- J *f*f tb:«t he can, at * 6 / nro«, ro <o ; •'® r W Ax^ooAtuw i'JMl tbr loHiAh.-Y 

ogm ctmemf ;»< lmtibno|»t«. tt tufe bttiwta,! no Iojii oedlt hteB'k A.mria<*OB. jett. uhem ond. tafth » fe* Mbwfeo «-»rtc. ,Lita*ry Trveteoy A*roei*tion, bai the 

Ul»n-UsM Mllr MJtwiy« i:«ab'*itl* atfeeifiiw bee*w<t of. »t< e.r-. Hr dhxt fObtlbtds. rlxsae* I >1 (oilto ir Tta tiltslj;* cori'-. am loryxbh by : We i'ta bBW_he. tars.net' xtaBtl-.j.ersiBO' ore feeelms «f»l-M*>y- Ttirdue and 

. .. ctiroit* snnlyib of poliUcal taxi eeo- not»>l- in hol*toion*Hii> and oeroonevjD*e. t, or in «abh a» the tifeb tta! 1* o'-fe “HI *»’t’ blm In mak* out) S j w Alary Fruit, of the Kxtens-lon 

Mtmostt Pfutablr W«l Ko« Fore la „ om<r eoaditiow o. tta DstxIotalV. *»* « tn.««t«t in «.«,rb «ocb; ptal.ie , • o,a,Ie. | “* j H.vlsfeh, J,^,»etT. -Who. tl« Dab i 

. __ . , _ r , , , , on retail "ofltop pmbletns. btoBR at Head* m <b»$yo M Iho mnaninot'-' V *► A«m'. «. I A., -en^r partner; iu a, n. n„~t 

tblfedta—fe*f r«**fe*w «. "OKI In FtRbty fv*WH*. ml M Mp(r ,i ,« .n'eM.y...n*-the of tta dm* *,* a. foHox- Kfe«n«. of Karn* 4 Korn., A.-ruotaols C "“ '* <v *»- Litaary- at 

-- * iffee iv- Wfe'etav m i'chiot out Ita; wwJ , honltcare WAVs*. I Honfetoml, *SS, foeutte; Udifb Cor «K itWtrtfeto,. He j* an r,|»nrw«li tta -IScwrxtRfy mororn* xeatlon tn the . borwta Mh*. 


3s re secret profe«x" of b-.tsroew i<‘ 
Oitoi«!roti«n, Hr. Ftxxrbriew hd>: b» 


:b ■ t«**r>l the. S2>KM| ftoal. nx tb', vHx|(ee, Ixcxmevs, "»h 
f, ar* tcuror,! in by lire team ta,'n,tats.?>«w8 of bis 


e bo vdstax to been aj.fieiab, in tta -tale ore nttcnJIfi* the : tb»t the mfereofvrfaii talreu 

own lxcxinexs. Ot Kta : vw .|in S xhlrb ta(pm Tuesday ami j Would ta flHtil Wibh free cruubor oetx 


*-*—«vt **-i ^!2sc»®toss r.rsta «.». 


U iA iMjeoilcd »«. . . 

f.UaI> CWV©Kt«Kv Of tW ITOUOHO 


TICKET SALES REATY 


RneMlark Tkbrtr 

. Brodily. 


tail 


Yeeionloy teas a busy day for 


]Hawotonil, :!S8l'» fdeutty; Kdilb ,,_.... .. ...... 

t*» Tta »—*«“ :«»« nod siabilhetom *< tV |>ftta , Th« oeo profesfer ,«emvl Ws- V irett, r., Ot*»n>J*d tausra; Harcet te«b*r wol w Diarntv up-foilxl* «n ( TnitrrClRJ >« 0 M of «*e l.bvfidn hotel. . . _ o..^. .-.r_ 

W»*hcB(^vm. Nov. 14. Th*r* #*- *- 1 ^ Ttabifh tfeoldcrp. , I* dxc»re iir eotbWtxe. ftOiB tta ; Dhamtat*. 2IS, d*rcpRorio: [ MnMe Hi' field; ta presents a ne». etro 1 -; .peutiap- before th* labrory Anso- : „ ant( g01 j 

xuisenthm ' frdfit none KMHftfeaaj ,y ,vto»1 tootctl wSII hed .1 Hr. ttor- tfitkemdy e< W.xxor.in. and UdK',vl!jan* Oimt, T-l. Iowa: Slwc Adrxe:*. ' pl«f*. .'nt simple ->sio>b nt i elbf xw. OUier library tnpien die- 


velth a fairly heavy sal* of ticket* f»r 
-direlntliana foot! 
Itoix-Clork ftbryx I* 


nUHrtore feibry that «xeMaff, xcxxadma 30 [tor ««a* litta, p.«.OH.; to b^nBl -ttt.eedlfeeedhfeneAM.-dde W OH* • fetartta, ^ p.'idav *1'' iaUi\yUrioui’'m7mtxrUpfe7o7 :'”a 3V.« fe employe, to oW*. *f 

-a ^* h »a>» <c rorlyc *^A, Mtc» 7non tf *:\h tb* It.Hvctf tTmvor- f H-lU *>? y.»>*tr>t l»V Mr*. R. I >. Myers **' >> CHpK-<biy\ ajxl At > y . , , '.v_ ,, v_ . # _ . ... *. 

r-rmvrrL.. -e^---r 


tiotf la tta W-A-wutht be fW>;*r-> 


a loam fw <tHen*,m«to<a l>y party eon- 

f*.eore. - 

Tta rata commltfi'e. roiiy n»f 
w-oek, >efll ta ifhext to cpr* tta hdl 
pnxltarta ifeloa, tat jt *•** tahl K 
tt»d «ivnj «> «|f**e<tant »a » forttt 


lAoitonce ct chopel leefpie' 


. of tin. Woibl Wor 


Fri&tv Mtalcnlr Give* 

f>B 9 'P»tt»md*r»W9m 


IOWA DEAN TO SPEAIC 


t'ooiplelr Fownefol llndset W»v. «. id open Id ri'^ldr*. 

I The iPopde'e ftanciitl bmle.nt tv x<: “ ' 

ss j'-zz. n. sz M» ***“ ***** 

1 '■(*!; ttffke ebptA-ore. . Coo- 






—— (-srt £. Keotare To Adtlreo. F.tetfMr. enDuor, »**; S«h:l fterx-lce. 'jstfer i Fnwpret. foe Purdue Trip Pulo Life 

~ ..... .. -3 sf*! .If Menba* lire* See. «. • t»enat HnrertMtat, $pM‘, Mtuttin;*,. fe Tburwfej Niahl rrartiee. 

8epr«MBtd«t*e MontaM. tta Htatdv-. “Mortaah *» he the prop.Attn ot the ; lha>MtWvB ^ Jjpft; Spjci.0 

-UO loader <hrxco--.s*i tta tasirtotteo? Vitdsy . Mnxmcle tnilbv at 2a*, 


Ittha hadet. dtxctunesj tta ttjftirfttitd : , • -- 

ptaerbiQ ttaar aitb tta preythmt lr i a- ;t-.« tta tamo of Jit*. V n. Strand 

' " »...-.!* 1* TL _ J .t ._u> U r. tv. V .s. 


tfesp Cbri E, Se.cxhBC*. of the l ! nb I 


Fund,; 

'dibit; Mevhoc-Jdp IVoartmeM, SW -1 


nienl taoU, :ok! tta Ur* of IV RU*s- ”*>' “ w ,** h r «"" 
tjjn j tat die Hf tta play* xtill faor days 

____ . a»uy Part of the Gclfet, for ttaoo 

. rif ^utaH^si Tc**t ,,, one tain* fetd at varlou. 

...sj-sexsennu unii in... -. ■•-■■■— • ptcer.; .lou-etown, vlileh draw, from 

to HofKlCCU Tort Off U« vttpplr Of lieket. ox-ailoW. for tta 

ss s. ... , . *"»••*<•£. here *e»l makes it lebperolix* 

Ktehl lr t»i*#r*.,te> aicn u til oilarete „ UKll , g u, ^ *mr 


to flojnreell, lful, today, where they x t once. 



sility **»* ehoncex la tta l.un parto preartu*. 


non *tt. 


pbty tfxodel' 


Mata! Harlan •* dli tUBMJtcx otfreed an eseeptlabdl 'to-; for tbe .-OKiing year. 
.'•piuUb on thr vtolva.-dunt by o tutl'eixjty, aeroixhoy to 


Axrtctlo* VhMri tnR lartmfe: inoeH isy f>ena T>. A. 7»rtb-i TO SKK <OOX t'AVR. iulpht offer tta lueolinp. mcmckocr, "»*- wut wwaa rrea.i cirJiRTKlCT YEW CBO«8fW€, 

'Ml'- ' V Mxllynoie, Mis. C, U., tb,ik. ^ l , 1 Coaa rave hit beet,' Ttaro prohuldy uifl ta mo regular *it- A pe»- coiteeei* (TOuaioc *v*r thp 

Pteici&tr. Mr* f- C. 'Hickman oud Profex-o. fbct.tatx: ts lf,lr,l hi.phcbuett by fb" .Indent nbt-. at ,t,(rebt3i-.nlv «ert week, nffltiol" 't*led, ttkiln th*r», I Re men n-BI stage alrtdowolk on Indiana arenut *1 tR» 

as Oftt' hf thr noidtl xl Kc-ot flaptb-t fTturrf, for fbwucd.xy ,Mt driB. in V.ebaq5 and fflfw»ti<n, i xaA ^ aana*. <ta* pertv nn.1 >*er of tta IJhexcy ta IWtkfete *«- 
‘ ' • ... . . cfit cu.i- ax- -—— :---s ■- ‘x ■•'-*wd Oak 

contracted 

Kuf»a* Kerr. 

h»v* to InJiaaopofts at d o'etoeb. 'ot pxycholvey. ‘ tai' ’’ ... ” jost tafore tta tafitbjx! ” mat of the tlepuhalion trip. '^oo.x'dT. "** 


tv cat her Forecast 


l ttafey o-ni *«ml them to Purdue," .... „ H( , w . ,, R4t _., 

Aeebi* Wucnrc. director. <*td ^kurto*. Td, Rob*rt Hew*,. T4. Balplt, 
Iulpht offer tta meeting McCltafeek, "Ht. *ml Will two tank., 

^ Ttaio prohuldy u-ifl lie ho tegular, *2) 


pointed mu yesterday. 



Ranth Cmrabalb. fa Tta pmjjretpi'ivtax Who" 


f*i* Prhfef jnd 
protably Hatordey 
fibdnt; (emperature 



Fig. 19. —Headlines may be arranged to suggest lines, more or less broken, 
running across the page. Too rigorous adherence to this form should be 
avoided. It should not be use'd frequently. 

closer inspection it is seen that there are seven or eight separate 
headlines but the unrelieved sameness of the thing makes the 
eye turn to something else for relief, for contrast. 


































































MAKE-UP 


175 


3. Contrast and Balance .—The mind naturally demands 
symmetry or balance. It is not necessary here to go into the 
reasons why this is true. 1 The fact is well established. But 
perfect balance is monotonous. Perfect balance is rarely 
found in nature. Hence the mind also demands contrast and 
variety. 

Thus the editor must plan his front page with these two laws 
in mind if he wishes his paper to carry the maximum appeal. 
He must not have perfect balance because that precludes 
variety. He must not have a completely dissymmetrical 
make-up because this would not conform to the reader’s 
inherent desire for some element of balance, either of black¬ 
ness or whiteness, type or cuts. 

The case against the perfectly balanced front page was well 
stated by an editor who, on assuming charge of a paper which 
for years had observed a symmetrical make-up, at once called 
in his composing room foreman and said: 2 

I want to get away from this stiff and unnatural make-up. I 
don’t want this paper to be like an old-fashioned parlor with every 
chair always standing in exactly the same place. I want it to sug¬ 
gest the spontaneous and the natural. I want it to be so genuine 
that the reader will feel that he is being given news just as it deserves 
to be presented—not play up or cut down to meet an iron-clad 
scheme of make-up. 

By this is not meant that I want to get away from a definite 
typographic style, or that I advocate the building of a lop-sided 
front page. Our style should be definite, indeed, and yet flexible 
enough to accomodate each vital new condition that occurs. And 
the page should be properly balanced, but the balance should be 
brought about in a natural, general way. 

Let’s give this paper a typographic flavor of its own by allowing 
its make-up to vary enough, within certain definite limits, to keep 

1 “The demand for symmetry probably rests upon the fact that man 
is a bilateral creature, and when he emphatically regards an object, he 
must be able to read both sides of his body into it. If one side of the 
figure is overbalanced he feels overbalanced.” Kitson, H. D., “Manual 
for the Study of Advertising and Selling,” p. 69. 

2 Quoted in an article in the National Printer-Journalist, June, 1922, 

p/ 26 . 


176 


NEWSPAPER MAKE-UP AND HEADLINES 


monotony away, and the reader always on his toes for something 
new. 

That was the attitude of the editor on assuming charge of 
the paper. Under his guidance the paper took on new interest 
and increased its income. Moreover, the paper came to be 
regarded quite generally as one with a pleasing and definite 
typographic character. There was nothing alarmingly uncer¬ 
tain about it. Its make-up was not scare-heady one day then 
shrinkingly conservative the next. It was fairly conservative 
at all times, and yet naturally so. 

Readers of the paper came to feel just as that editor intended 
they should—that they were being given news exactly as it 
deserved to be presented. Whether they realized it or not, 
they came to look for “ something different” in the make-up 
of every issue, and that promised “something different” held 
more appeal for them than any perfectly balanced page ever 
could have had. Incidentally the fact that the paper “ looked 
different” every day gave its readers the impression that it 
was enterprising and alert. It seemed to indicate that the 
editor was always “on the job” and was giving them variety. 
This impression, combined with the fact that the paper covered 
all the news in its field, made it immune to competition. 

This editor had in mind what is probably the headline 
display best suited to the average daily and weekly—balance, 
but not pedantic symmetry, and a different make-up for every 
issue. Such a make-up can be worked out with single-column 
heads or with double- or triple-column heads. The diagrams 
in the foregoing pages give some idea how variety in make-up 
may be achieved. It is not advisable, however, to adhere too 
strictly to the balance shown in the diagrams. Indeed, the 
best news editor is the one who will not hesitate to break 
balance when news demands the play. Good examples of 
make up are often found where two, three or even four columns 
have been thrown out of balance. Upon close analysis it will 
generally be found that the rest of the page fits some scheme of 
balanced make-up and can be diagrammed independently of 
the columns thrown out of balance. 


MAKE-UP 


177 


The Milwaukee Journal is a good example of effective 
display. There is enough balance in the Journal’s make-up 
to make it typographically correct. At the same time news 
is played for what it is worth, there is abundant contrast, and 



THE MILWAUKEE JOURNAL 


Krutoy, July 2»>, 




Villa, Scourge of Border, Slain on Ranch 


Anderson, Dry Cambridge Coed 
ChW I nrlirfArl Ukes Her Smoke 


Employe Kills Bandit 
Once Hunted by U.S. 


Read Gene Stratton-Porter's. -Great Navel, Michael O’HaUoran—Page 3} 


LATES' 


Fig. 20.—Example of effective display obtained by natural, informal make-up 
with contrast as well as balance. 

the paper has a “salable” appearance. With the increasing 
encroachment of city papers on the country field, it would 
seem that it would be good judgment for the publishers of 





























178 


NEWSPAPER MAKE-UP AND HEADLINES 


small daily and weekly papers to adopt the salable make-up 
of enterprising evening papers. 

The Second Front Page. —Most of the larger daily news¬ 
papers are printed in two sections. The question arises as 


NIGHT EDITION 

★ ★★★ ★ 





tin 


VOL Xd.—NO, 7{L-DAlLr 


NEW YORK, THURSDAY, NOVEMBER 22, 



NIGHT EDmON 

tIt it ^ 

With WaB St Own i 


mth ■ W @1 obv 


STATE TO CAIN 
$ 10 , 000 , 00 DBY 
T ATDEC BION 

AtfwSale Dtobm Fats 
Baik «f Yahsstkm is 
FnwfcfelajCaMs. 

wusA£ iwsra.v, cBnm 

Bnwsnw 0|wu» HeU* Tkl 
V*i*» iar Lkwu k tin 

At ThuHe Vdit. 




Flier* WU Crwired 
Fitted foe Tro*r»«»iQc 

«v>» x*iUS> 

«•<*»» >T 

•»» t*M 

»»«■ Tb* .*» 


DOCTOR - SOUGHT Hulbert and City Prosecutors CRAIG KNOWS OF 
IN MANS DEATH! Plan Vigorous Drive on Crooks NOPLANTOKEEP 

Hanlon, Doric! axjri Cohn in Conference Decide 
to Give Precedence to All Cri/ninal 

Prosecutor in Connecticut. C**e*—Warn Holiday Shoppers. 

Rears Sutcliffe Has Been An 1(0J>BrtRRe ewp*m>«> *** hew t«-<s*ria the <jity 

Arre*t«t a Alrajiy. j*w ih« mmiw. measure# to brie,. „ 

(trial lawbreaker* who h#re been infesting the city. The 
Ofirrnvt 5 HERE meeting wm called by Acting Mayor Halbert *nd <**» par 

-—— : tktpatoi} io by Dblritt Attorney Benton of JUW York county, 

Huy Ktdsw Ring £ntote* Atoonwnodd of Brooklyn end. Aetfur Dbtrict At- 

DAVISON CHEMICAL 
BREAKS 20 POINTS 


Hm Fltd SW*-8w;t ll* 

huifigiMt Began, 


Slump Comes Wteo Standard 
Oil Denies Rumor, 


*< !►* ». V*. C°B«tM< Ptr- r^Vl, <r^,' 

■^»Mt (Mr|«eu* M ll^lMny I ** 04 NCK tl<« 




'TSBSi-W STKWJ-Kki'“ 




8 MS^«Slfc 

«*r< 


Here’s a New ArkansawTraveier 

He Arrive* 100 Strong to Tell of the Wealth 

of the Opao Space, of Hi. State. ;& 


'The "alow totfo through Arkatnas,” fa thee. Utter (toy* of i' 
y .liaoTlte «nd dtonaod tntnr* »ni> the rainy other thing* of j .we. | w »>*»», 


«w»*» 


ira«f 


Spus 


frith Free State 4o*k. 

»SWIOO.«Wla« 


IW l» W*!**. fO! 


Denies Rjumledje of Morel 
Rejwtaf Beiog Wade by i 
Group of Lawyers. 

-- [Singapore Bm * 

KMBSH) At WS «A1 *|H»^i. " 

Cooptralltt Asnrb He Cotrntt t* ; i 

OolKftgg Gtr Barinut : r » «•“ “ “*■J'" 

Proa HUGH, 


rootMeruw ow« tt» 


P RICE THR EE CENTS- 

GERMAN POLICY 
WARMLY UPHELD 
BYSTRESEMANN 

Re.ijr to Relinquish Office 
al the Will of the 
Reichstag. 

ASKS IT TO DECIDE QUICKLY 

(fnccetfir Weleomw RtnawA 
Adi rita o Interact m 
Rtparriwes. 

». Her, SI V»*M*** Vi'iMi. 








Mrs. StokesPushes Chicago Case 

;' Wire* Attorney to Free. Criminal APction* 
Against Husband. 




W.i uiS t CHIGAGO, Nov, J2.U.Mr«. Heteo Etwoetf mokes. In a 1 

<=*•--«»«'Aatoxnv w »ih1»Be->y,nk *tt*mee>P*otet Nugent, . 

^AatUMa.tu. Uais-AwKfteUW-ac «tf. ft*. f StlAKSSS.•^v-'S^-ed Wtt^rw rii*ro-e | ■£%%?%»* 


9 


ptety rey a. t>>. 1 C«. oi. 

SKp^^SL 1 


BANTOH Wfll AID 
S FAK£ DOCTOR DRIVE 

PoBce Yet Seek Two Age nil 
of Kansas Diploma Milts. 




“ "*»» <t “wit*, wSS'a?"rV 

y— .1 *.< 




tvvuw.f«t yrrt 






^-Hr*vWP, wtvbnv^ r. 


f Radio N*w» and 1--- - . . „- ~ -*- r . - 


jgg^a grg ir 




c.,m 


sr&£% 


t-sRiSi’ 5 ® 


t*N**<< »5IrtiL U «l«V 1 l?> 


jp-rSix 


Slayer Smile* When 
S»wt«t*c*d to Chur 


Xz'SZH'i 


vita VMjfhirfOg t*> <ler.B»* ItM 
a deem*, *tvcpt'y.il<n As Ne* V*»J» «o^o? 

r (.(a* <•.:• tfWvmAi . . 




jgs^ggsgg" 


, DR. ELMER A. SHEETS 
|ACCIS £D BY W 0 MAN:^^grrf: 

Mrs. Cawon of Yonkers wT.S v',^"^.^S 1 .'TS! 

Says He Panched Her. 






in lri«h Jail* 

I W. i Honaar Strike 


re.** ~ c**jj44+t ~J» ~ x ' 

"•M^xiwlVwS* U5 jVoadoo Doctor 

J YSdr'iSi.aas srs: CooTicUd of MteAsr 



All the advertisements offered TH£ SUN 
AND THE OLOBE today could not be pub* 
K»h«d on actfoum of lack of space, nec«*ritat* 
lug the ombrion of many cohtrtna. 




s^a 


Fig. 21.—Example of effective display obtained by natural, informal make-up 

with contrast as well as balance. 


to what is to be done with the first page of the second section. 
Various practices are in vogue. A few papers make no 


































































MAKE-UP 


179 


attempt to give this page a distinctive appearance, but run 
news and advertising on it as they would on any inside page. 
Most papers, however, take advantage of the fact that the 
reader is likely to examine this page immediately after he 
scans the front page. Hence many editors use it as a second 
page. Some papers feature the fact that it is a second front 
page by running the logotype name somewhat smaller than 
on the first page. The Chicago Tribune, Philadelphia Public 
Ledger, and The Milwaukee Journal are some of the papers that 
do this. The Chicago Tribune has trained its readers to look 
for local news, special local features, cartoons, comics and the 
serial story on this page. The Philadelphia Public Ledger 
uses the entire second section as a Business and Financial 
Section and features business news on the front page of this 
section. The Baltimore Sun runs its editorials on this page 
and uses the back page as a second front page featuring local 
news. 

Many smaller papers that are printed in two or more sections 
make a similar attempt to take advantage of the strategic 
value of the second section. The Bureau County Republican 
of Princeton, Ill., a weekly with a circulation of 7,200 copies, 
which generally runs three sections, uses the first page of each 
section as a “front” page. Readers have been taught to look 
for the biggest local stories on the first page, for secondary 
local stories on the second front page, and for feature articles 
and agricultural news on the third front page. The Wayne 
(Neb.) Herald, another country weekly that prints two or three 
sections, has converted the first pages of these sections into 
auxiliary front pages. The De Pere (Wis.) Journal-Democrat 
usually features local sports and school news on its second 
front page. 

The twin-front page idea is thoroughly sound. It may mean 
a little additional effort in making up two front pages, but the 
additional display for news makes it abundantly worth while. 
The readers obtain the impression that they are getting more 
for their money when they see two front pages. It increases 
goodwill toward the paper. 


180 NEWSPAPER MAKE-UP AND HEADLINES 

Some Common Faults in Make-up. —The headline, as we 
have seen in a previous chapter, has two quite simple functions: 
To advertise the story and to bulletin it. Some make-up 




IX*» VCYTK& 

ofy »K r.!AKt>, 


Vessels Come Together in Dense 
‘ Fog Off Irish Coast 




yM eiOiiucj 


New York Police to Aid—Thorocgli 
’ investigation Probable 


Recover 


|tw Mm to to 

l Bumawwmst 




Driver ol Second loft liter 
Accident 


it cad me 

At/VXRriiZXtttTi Df 
TODAY'S Gt.Ofcfc 


UTTUE DAMAGE 00*£ TO 
yilEfiS. SAVS CUNAftO Ll« 


TODAY'S GLOBE COKTCTTS TODAY'S GLOBE CONTENTS ; TODAY’S GLOBE CONTEXTS 


& L * Interest Begin* 

pH Oct 10 
Success and 
Happines* 

RlT'fKA* to LltML ; 

!('• R»>,nfc Atxw&fiSjt eat 


PRUKRCP 


t MUSTARD' 

2n ffiU „ 


E.E.GRAY CO. 


OoUOost 

SOiottot)l* 

t*» X& 

£*»?. Milk 
Prwx* 


1 rc««ix«e by o>v». 

Motor Saving* Bank 


MARSTOINT’S 

Price* Are Lower Beginning Today 

A few of many caarapV-t E' T ■'')»»:<. vor 

$< 

EMSFjot 

SKSSW 


REAL ESTATE FOR SALE? 
AUTOMOBILES FOR SALE? 

A*v*t(W4 :n UewtN VA *jwl W«JpfMn'» <Hoec 


TO-MORROW 
/> <k» FIRST DAY 


Chi* f drift! tat 
Lits» of Adwrtisin? 

tnh*t Mi* * »****« <t*K( 


©re Hcrgtcm Sailp (llobe 


•BOSTON, MONDAY MORNING, OCTOBER 1. EIGHTEEN PAGES 


PARADE FOR RHiNELAND L, ™ Rn B « l ™ 1S!! WALTON TO USE FORCE 
ENDS IN MASSACREw J" ^ TO PREVENT ELECTION 


Score Slain, Hundreds Wounded, in Duesseldorf 
Streets by Volleys of Security Police 
Against 40,000 Demonstrators 

GraverlrcBbleTffiAfRS GUARDED 
is Feared FROM BANDIT ATTACK 

Ssaaraiist Leader ~ 

* Policemen on Duly With 

Sawed-off Shotguns 

Tip Received of Attack to Be Madei 


Serious Damage, Report 


Followers Driven 
j From the City 


On Box Offices Sunday 


Orders Mobilization of All of the National 
Guard, 22,000 of His Own Police 
And 75,00 0 Volu nteers_ 

TO QUESTION WEBB low Virtually 
IN DEATH MYSTERY Dictator 

Admits Wife Made New Will'KoBee fells All to 
Only a Short Time Ago 


Fist tit Elftf I Ij ... 

““ FIRST DAY IN JOB £ 

l ?SS?X.‘2L5K.’-Asfffnl Bii* Locked n £ 
V : '- ( ‘?rY,- .;^7L Closet % Armed Men 

BSSiiSs taJBs 8,1 SM2 El Ofite* ig ~ 
JmsVMilrjtituM(i„j5a 

ffcasttee SwperJr'rttJfideflt; * 
of CeUcotloTje 

Jour Grocer 
will deliver 

fihifckcM 

in V| ^ 

Any Quantity 
It is the 
leading 
Mineral Water 


Asks People To 
Ignore Walton 


nw 


DR. HILTON'S Ns. 3 


FOR OVER Jf\ YEARS 
AND DURING THE 
NINE MONTHS ENDING 
SEPTEMBER 30 


MORE LINES of 
ADVERTISING 


Fig. 22.—A page suffering from overdisplay. The eye is confused and 
irritated in attempting to focus on a story. 

men, in their excessive zeal for display, that is, in their attempt 
to advertise a story as much as possible, defeat their own ends 
by displaying all stories so much that none of them really 











































































































MAKE-UP 


181 


stand out. 
causes the 
story. 


There is a clash of 
eye to grow dizzy 


big type and black cuts that 
in its effort to focus on one 


autm 

.< ~ < ml Hn-vrt >" ft-*- t'MM 

(.k'H e Wtv> LAMI'S AT > *V V >1. 
' TV.MI'CU Sri KK AT A, «. 


vlIjc Sxmiuijj 



3 0 pagLs 




Vot®, i*i. No. T;H. 


VKVV KKMKHMIU; M ASK, SUNDAY, MAY 2S, 


BiWiV 


PACKET SENATOR 15 DAYS ON HALF RATIONS 

RAMSDELL FLAYS HARVEY’S LONDON SPEECH 


MINISTER SAYS ENVOY 
HAS CONTRADICTED 
U. S. TRADITION 

C*1U Upon 4th Company to Join in 
"Univeraal Condemnation" of Am- 
basaador to Great Britain’s 
Dollar and CenU Addreaa 


France Is Not Militaristic 
by Choice but Through Fear 


A»li«»*4B' <1®or»* Huttaf* »ft<®®k x»x W. 

'MiK Uf 10* »U>. >V«l» K ft«>o>ot*« xl x ol w*x>Wt» *( tB* wu 

t«at»x»> Hat* (• < 0 * x/oioi- 

»r« x44Mi.*d (9xt tBx *<*lr.v<»4« »{ tar ttruttte/ <• 

<L*lt »«uU *lW xlx tB* •««>«.»«< ftf v*>® Aonai 

**■**•". 11* <*|J*< of** 9J» K«*t*m In jvi» *®I<* IB* t*» ftl !M toux 
tty is » ux*xlxui*» Xr*t**-. »**>»*< <Bft "*ofl k! *vy oi*x I* «. *t*\ x 
V®*tttox I* IB* ot MM x*f 

Tfcx •tft-.UtW' UMtWl*x Ot A*tb*»aMt,® K><>«r •<*« <*>l«(» 

nf Ik* *>«*:•« «x«Vr.< »«* IB* »**•»«*XV*i ®l Cap )i:0x 4 .<•>-.< 

<B*» B* »»» (MWJW tt rownxMBw of in < inxc*»< vvsi Iran, ».-»>* 


NEGRO ASSERTS 
E SHOT SELF, 
IS IN HOSPITAL 

;S»ys He W*j Fooling with Re¬ 
volver Wien It Acci¬ 
dentally Discharged 

i WOMAN UUSTOUCE, 
j CRY INC “MAN MULED" 

j Two Wound* in Neele Cat** 

I Authorities lo Doubt 
Victim'* Story 


iSeHfwaxtwa, Not IWrl.iTD AHT fl AQQlf 
PrcmipU Stand to Wont * *W» v!V vL/WOlv 

**-■=£* TO CALIFORNIA j 
BY HALF POINT! 

*>*?»**« **>. . |P»tuhc. Cot* St*r» Deleft: 

Harvu-d 27 b to 27 m 

Ritter Struck 


: PASSENGERS BOUND FOR 
HERE NOT ILL, ALL 
STAY ABOARD 

Vesael 45 Days Out When Cutter Came 
To Aid With Supply of Drinking 
Water and Food—Due in New 
Bedford Monday 


14-s JX OKi* ®h 
v.» k)jr.» k <o*l at t 

I49*("H" » ttrnv} ot 

»: »Sxt in® ••>* to* 

at A® He.-we (4 « '»»■» | • . 

x. x*;,^ , ®*^!dramatic climax 

yf 4 *mx-x lx«- *:ol 


tMxilO# M UW \n 

, «i)*!r4# t» <*>'# 1X4*4 ^’'"WCOLLECIATEMEET 

at :<« i^uui at 

y* *1* Vwi* »iY'IFwrtt Place Hunorj Decided m; 

't»* *»*••. k«< • Final Event ni 


l:«*. 


xU4 


i*x« »s*ixxK !*’>»>*** Mt Kjmuv . 
4xlf« «***'-». M* .-Ml■»:«►•* IB* **v I ; 
w**»xof< ixmiv, lK»i A’MfK* *»■! : 
«*♦» Oi» xar x*4 It «.»* »•»*«*/> ' I 
•x> .X M>y (« XU ch*» X*: 1 

•*«*!•!• *1 ik. (txvbxkv »Mi »»(•:*: : 
K* ixxB *** taut* i»t* h* ‘a» : 
tK. »,n>®:«*<«ax xwadi-vM'r '<•«<* j 
cVi««l H*r»r l»< i 


*«<(.* » tB> i.»v»< »4H*<cnl • 


fc<« kl®ll ®t TSX< 

-,*»rl -X W .ui,Im»u 1»- tix- ': j •** <r.« * 

tw-tXnx Ik ®*^®<.|xt *x<: 

<v * *-;®*«®o irf il«lix-. xx-f.xx*. »J:; 

*« <B* m< • ■>«:<•: at | 

<B> Axirkiv. *<9*1*. <Nt *>♦<>•♦> I 
lix* B*<l> **Kvx*:«*B *t*i> i**x-»*ri| 

»nj **9«9«*I <-t *oi"-'X ’ '*4:1} 

i-Kxt y' .Vi.-, *x »*-: 


Ward* at Ambaatttdtrr ! 
VVbieA Ar anted Ira 
at Ratr M< Romaitlt 

-tYt il<**:-» oxrta -tt at'.*- 
tiOMUy *5mn >*i no* 4x< xt 
<»:» 1 x 1 * 0 *!* *< *Bx*S**Kt 

x*rfxcB* 1-y *i®**l' 


r«t* .'®K*»x'. If, aatanO. v 
| < ‘Atrxga xmi, kl kt Ixdu'a 
: ixc«t kit* v*» 9xO»> «-*•■>*• I 


*kx<*. »)*,* 

*»«(* <k*j 

:* tlixk o**r. 

Hi ®-y«-/'«» x-.* H- x-9-.xw >: 
! 14X** *.*x <-/«.< »;o. xl <*>♦ I 


*t I 


Bxt 


OX*:l 


Prog nun 

tv.* <♦.- »* IK* «*>' 


i I:- r** 

Norfolk V* , N*> U -<ja; If Mil Cxr-O **?Bx •<«* *>*«< IS. I'N'i 
xox>ll*i>' 5ixx*ixr .u ** »* 1K< to*** *-**>il tatvaf HI*- 

klkt i*:» }ow*!±*r k«*fO«ott It* *ilo« **»» *U1M C'-tty. *x* J*« 

■*!:«• ot ft** tar* 

fBk *««xl-H Oxi *1 **»WH*T. aa X-M>*. .14 <*f »•** At** tW» 
OkX 0**» B»'X( MI pmIomoI (.ik«* k*d *»«(. TO. UxBOlor OOM** 
nrx* <-90*0 ««tO*r, *»« B*r fatal ,u*Hf *M **«*«f #«l»l*B*4. 
tor <«* 1 *« i i **m B«**»***r» xUx *»4 »*ir V*t» l*tlx»*. *«4 
4M*lil** xklrf **» **** tar,** :• fctll **m«**. 

1-5* >»kx*l»* i9*x<t*B *T »I<*1«*» .1 .90* 194** lk*< *0x xi*V'-«a 
Ik* Mariot 10 'x'IkB* JT.J* •*«*- >»ii|l<*d* 1 * 1 * *>**. T*a pa* 
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DOYLE WORN BY 


PERSHING AND WEEKS 

; ISSUE MEMORIAL DAY Cent of Moitef* Diwegard 

CDINH NOW III messages to America : Muizhng Order 

^irbe* Beipeok Renew.j ol 'Find. W Proper ben at fn- 
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LEFT EYE IN FURIOUS MIXUP 


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:<■>•- N<ru Bedford Boxer Injure* Champion in 
Fourth KouikI v( Workout—^aurpemier 
•;<'Cut* Loose aiul I^ttgh? a. Blowe of Sparing 
Partner Land on Hie Jaw 

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FIGHT COTTON RATES 

N«^k- Kn^Untl Member* 011 
Houie Conurultoc Piute A 

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UNITED STATES INVITED -Vx 'o « ^ 

PW« l» R» rerv»Tl an («u»r«A- j.J 1 

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..->.* .--x:®;'.:- : , cures aching heart 

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:!9X I*®' ii-Wf: 

,x* V'li ®k O®lt <* viv* XT »*i- <X« : 

.XH t;4<*TK*®4* W vyi n *9>fXX<4 


MI*- hi 


- #vb v®r<* <o<ov6 

,s (i® —a. ,-x ('o.-xixr 

- -x(4'4 X -0.400" ,«® 

,y®> x® K- (-.mo: ' *■ 

-I4I N® VOXIK-K >l®*® ...... _ 

'X-B*®, \aytA 4fcy>x 

Mxlc-THk 


IK' 


,-> >X- : -l* 04®4*Kl4>99 •>-•>• . 

lhon**®M-"’-> Ok.i ■ --< >.-••• 

:• XI» eixM-t'oix C44-VO- <--.: 

»»H-» w-itior, »M '-<%<o. ' 

i-» «t®r ilrft*" ft".f *•'•*> •<- <*i- ' 

9-iojok < 1 ®v, < k- t®*' X®- ■ 49: •< - : 

».*0i xi a ixi-otf -mow* *- - - j 

i;.-K<'<l K--4>i-n-x >■• "TV®-'' «•► I* , 

X'ox-v'kvo -'.-11 >» • ( 

:<«" > ". '9 <•••'>■*<? I <NH i' « • 09-'>HK at <*■-■■ otetf 

l P '’ Mw " ond 

. - ; a;- h. •>: ♦»* V»x- 


LO<dldj^’ Pa Vt*>l#"*' 


X*flt 


NO STANDARD MONDAY 

Tlx* Evening Ssuxiard wll 

noi be publabcd Moockv— 


(9> -Kill- 

<* I 


.MU *i®*Olnx 
<♦ X040.1 xU»wl- 

Ho* Bt*B*+K***- iVx *»)»* 


__ V^OHA* a* B 

A. . . • 9-®. 

ik y<-xoi®-y X"t-y9j®4 .< 

1 ®< W4l»xy 4|'-4®. *lk»t» tB«* •»« 
X-ki* Ih'ft ■*-.. After* 

Hkk <0* M.41 m» xx0 MX® «Mr* 

e®4kll®( <■»* K'tx»40i*:4 . .. X 

Mix X-xixo -> « t-oik-t* x# * 

1-04,'. O—kft.lkl *l« ftki »<9« «* 

r.aarl ii- Hwomixl fty.-M** Omx Bar 
lx® "Of® B!o> *4 U>* <XO»lHM 4® 

»** 


Fig. 23.—Good display obtained by orderly grouping of headlines. 


“Type was made to read.” It can’t be read with ease i' 
all headlines are set in the same large type and all are clamor 

















































































182 


NEWSPAPER MAKE-UP AND HEADLINES 


ing for attention. There should be a clearness and deftness 
in the arrangement of headlines and text to aid in the quick 
understanding of the story. The dissymmetrical front page 
in Fig. 22 shows how we sometimes are made to work harder 
than we are willing. What Sir Arthur Quiller-Couch said 
to the author applied with equal force to the make-up man: 

“All reading demands an effort. The energy, the goodwill which 
a reader brings to the book is, and must be, partly expended in the 
labor of reading, marking, learning, inwardly digesting what the 
author means. The more difficulties, then, we authors obtrude on 
him by obscure or careless writing, the more we blunt the edge of 
his attention; so that if only in our own interest—though I had 
rather keep it on the ground of courtesy—we should study to antici¬ 
pate his comfort.” 

The make-up man who is overzealous in his use of display 
headings might well ask himself: “What, after all, is the 
fundamental purpose of display? How can I make type best 
fulfill this purpose? How can I best make type work in help¬ 
ing the reader to a quick understanding of the story? How 
can I make it easier and still easier for him?” He will inevita¬ 
bly conclude, if he subjects himself to such a cross-examination, 
that interest in a paper can be sustained best, not by overdis¬ 
play, but by orderly arrangement. A mere glace at a page 
should be sufficient to give the high spots. A reader’s good¬ 
will toward a newspaper is not increased if his attention is 
scattered and his energy dissipated in the search for news that 
is buried by heavy display. 

How orderly arrangement may be reconciled with abundant 
display is shown by the issue of the New Bedford (Mass.) 
Standard reproduced in these pages (see Fig. 23). 

Some papers have a habit of running short stories without a 
head. This gives the paper a careless look. Often telegraph 
stories are run without a headline but with the word “bulle¬ 
tin.” Even if the story comes in at the last minute, the 
editor should take enough pride in the professional appear¬ 
ance of his pages to write a headline for every important story. 

Make-up men should not be allowed to break a story on a 
paragraph when they run it from one column to the next. 


MAKE-UP 


183 


The reader may think he has come to the end of the story. 
Runovers of only a few lines are also bad. It is troublesome 
enough for the reader to run to another page for the comple¬ 
tion of the story. It is decidedly irritating to him to find that 
he has gone to so much trouble to get a few lines that could 
have been worked into the first page somehow. Runovers 
are annoying at best to the readers. It is advisable not to 
make them worse than is necessary. 

The column rules and other rules should not be neglected 
in the make-up. Without constant watchfulness they 
become ragged. Money spent for new ones is money well 
spent. Folio heads, mast heads, and other standing matter 
should be closely watched for signs of wear. 

Another point that should not be neglected in front page 
make-up is display below the fold of the paper. When the 
newsboy throws the paper on the front porch, there is no assur¬ 
ance whether it will fall top or bottom side up. If the upper 
part of page one shows, the eye is certain to be attracted by 
the display of headlines varying from the single column to 
the streamer. But suppose the lower part of the page faces 
m you! In a competitive field where street sales count, the 
paper with display both below and above the fold will prove 
an easy winner. 

While street sales are not an important factor in most cities, 
the editor cannot afford to ignore the question of display below 
the fold. Too many weekly papers, for instance, use nothing 

i but a single crossline of 8-point upper and lower below the 
j fold. A two-line drop would be better. A daily paper with 
/ a main single-column head of four decks would not make a 
mistake in using two decks below the fold. 

The lower half of the page should not be permitted to be 
merely the ending place for the longer stories, with some non- 
essential short item dropped in as a justifier, but should con¬ 
form to the upper half of the page in the use of heads of varying 
column widths and carry through the same idea of balance as 
does the top of the page. An occasional boxed head, three, 
four, or five columns wide, or a couple of short stories with 
two-column 24-or 30-point italic heads at the bottom of the 



184 


NEWSPAPER MAKE-UP AND HEADLINES 


page provide’a diversity from the regular use of single-column 
heads on the lower half of the page. 

The point was made in this chapter that the first page is the 
newspaper’s show-window. For that reason there should be 
something on the first page to interest every class of reader. 
It should not run too much to one class of news at any time 
There should be balance in news as well as in make-up. It 
would be well, if possible, to have considerable representation 
on the first page of at least the half dozen different branches 
of news uppermost in public attention for the day. Don’t 
let the first page run altogether to politics, to foreign affairs, 
to the city council, to war, or altogether to disaster. 

Whether local news should divide honors with telegraph on 
the first page is also a matter for individual decision, but the 
argument would appear to be all in favor of the use of really 
important or even reasonably important local stories on the 
first page rather than devoting it to happenings elsewhere. 
Nevertheless, it is unwise to sidetrack important telegraph 
for trivial local. At least two or three good local stories on the 
first page of every issue, in the lead or second lead positions, 
would seem to fit in well with an ideal first page make-up for a 
small daily while in the case of a weekly the emphasis should 
be entirely on the local. 

Every editor should study his paper every day and every 
issue for improvements. If he is completely satisfied with the 
quality of his paper, either it is the only perfect newspaper or 
he is slipping. He should look especially into the routine 
departments that are taken for granted. The features that 
have become firmly established are most likely to be neglected. 
The copy desk “passes the buck” to the operators and they 
pass it on to the make-up. 

Each department should be subjected to a searching 
analysis. For instance, how are the vital statistics being 
handled? Are they printed in a form that is easy to read? 
Do they appear in the same place in the paper each day? 
What about the weather? Is it complete? What sort of 
weather reports do competitors print? Does the report 
answer all the reader will wish to know about yesterday’s 


MAKE-UP 


185 


temperatures and the forecasts? What about society? 
Could the department head be improved on the classification 
or the subheads? 

The Editorial Page. — One of the most significant contribu¬ 
tions of Arthur Brisbane to American journalism is the idea 
that editorials can be popularized by typographical devices. 
Samuel Hopkins Adams in his book, “ Success,” describes a 
conference between Banneker (Brisbane) and Marrineal 
(Hearst). Banneker has brought to Marrineal a number 
of dummies showing how he thinks a newspaper should be 
made up. 

Marrineal turned each dummy inside out and studied the editorial 
columns. 

“You have had these editorials set up in type to suit yourself, 
I take it,” he observed after twenty minutes of perusal; “and have 
passed them into the paper.” 

“Exactly.” 

“Why the double-column measure?” 

“More attractive to the eye. It stands out.” 

“And the heavy type for the same reason?” 

“Yes. I want to make ’em just as easy to read as possible.” 

“They’re easy to read,” admitted the other. . . . “One more 
detail. You’ve thrown up words and phrases into capital letters 
all through for emphasis. I doubt whether that will do.” 

“Why not?” 

“Haven’t you shattered enough traditions without that? The 
public doesn’t want to be taught with a pointer. I’m afraid that’s 
rather too much of an innovation.” 

“No innovation at all. In fact, it’s adapted plagiarism.” 

“From what?” 

“Harper’s Monthly of the seventy’s. I used to have some odd 
volumes in my little library. There was a department of funny 
anecdotes; and the point of every joke, lest some obtuse reader 
should overlook it, was printed in italics.” 

Editorials in all Hearst newspapers are set in 10 point type, 
double measure. While the regular editorials are run on the 
back page, Mr. Brisbane’s own special editorial column 
“Today” is commonly featured on the front page by Hearst 


186 


NEWSPAPER MAKE-UP AND HEADLINES 


w 

papers and other papers that buy this syndicated feature. 
Not only are the Hearst editorials set in large type and in 


thb drorerac* gazette, new yohx. Saturday. December as. 1922 


The Rhio^beck Gazette 

r<*«M 1 >1* 

Jacob «». ra*t<Q 


tool at Lo*« BUlor™ . 
W«tL lllf-lS 1«A 




«5U 


max* to «**•< to# j a bHu si u . ,<*•» 
MW. I" . in. wtwrn KmW -ah Sr w es te rn- 
Mtn lei O. m tt UX«. We nckto W rritwtt 1*4 we 
rate el mew- 

“we# H~> MMe MW U Mni .. DUWM 
to ex# wwn vkvtw.1 le O. #w|e ( elder. ritteRm. 

*» otkoo M»xJeiee w wet eweutee. vxUtesto*. 
ceMul ei iv-ul ecr itolnxir* s«nix«iikg Ml eeiwe 
ei tononSSt*. vSJlk. K mhy. *e»U Sa e Ukai. t. 
<** 0 r el iWvfvwwwr—-(•»*» Cede. 

Le#eJ MnrtJilee at M wle#. 

.clwilteS sue.—>• mU on lie. eel leeerMee. 

•*«. • ivioJenM. *uu at It iratn fit *e» Matte Mie- 


tte proto-t w tettte action tte «to*x»*t>TO <* 

•1 feeling, *0 ttJKtiaff-tteataehraa together wtth b«te» 
rooaoon porpow B> now, that of onsloa* tte «|Mne 
ti-» «B offo-icy tor ike tester meat of tte town *njl W* 
deyelcp-Mftt oloag commvreiaS ttwt W» have 
-terrcha# to attend to ota sssntitel raffuktiteat*. 
tarieToat aodiatu* end chit* to pisolite lor ox tel 
ote<ft, on iiep-ovvnwM roeirty, tb* obiegt of tthioh 
te Co keep so •/. m teayaahd o*aaa of begatifj'teg 
tot* wt, but until now w* he** hod so agtrey took- 
mg te Iks upkuHding of butoate tettroct*. WWto 
the ejsoeiotlao wHl naturally support every movement 
for ike general good of th# commomlj, it# priocftttl 
purpose win bo to larpeor* bestow condition# obO 
euiatjf* osr *otivttin is ibis porstcetor. 

The Ktawlwe* BhHms Moo's Agtocft&su, wHl 
, be just exactly what oar bsaiem nteo moke tt. tt 
■oflj titter pro»<*» bloating and ¥ teafit. or wffl go the 
*># of It* pteiAosxMM. WWcfc win It be? tbo etamer 
is lu <fc» be*it of out battue*# toes **d ere bats**# 
they hoar* rcichcd e potot to ebstr export#"-?*white 
couvfem thru# diet tf Bhtrwteah M SB grow wud dk- 
refcp k# s toxMs.msl center dial drey aunt work to. 
getter vilh tbsl end Is new. Long B»» the new w 

•*<1*1 vxe! 


at oortott -< MMMiliee.il <er MW Mewl to 
d.eM, »r et «ei(X e«*i u ***de. 1# oooU.o »#* 
PaCMge O.M.W xrMMhlUi tee l.wei hw 
AwHtoaw 

#e#WMlee e) tie >w.e ef (Mte4.1t te ItM-tST*. 
Vide*, el Hi.lo.MMt t.elt. lleoew -f Uewtoei. * 1 . 5 *' 
0«<-U «««. #eew. 


UKCEMttSR aj, lt»2S 


lire. »»wd S0IMM.I *•». u ..... I .ei ttcoi Oxeeef cowtoee.. 
t# SiMiou loehlol. e» reek SieU CvKe#. *1 M»c 
vUttoM. ISC). IllI. 

SmooS w-.ro r<oo> see.. »l*l Aoeeii l.jewextlr NwM#eee> 

iMlItAM J 50 

S.WO »*|rtt'etoe. Ill tli»nw. .xi ImmW SmiH# <0 S<r- 
■m# el iVeejri *M*5| fVmrcwt M N«ft Veil Sell Vr 
Sereeei. lteivfA>iT. UMMXetMU el loroelMa. >0*., lilt 


A Program Yor Rhinebcdt 

An Auto Trunk Cor Itreet Work. 
Village Kell DeBoer 
A Reboot Town B.U, 

Bugle Sioeronont for vlltege property 
Dally Street Dirt Seramek 
Repair of f!«'t Morkot Street. 


“Ah tove! eopld thou and I with 
Pate consptro 

To grasp this M>fry Scheme of 
Thing'n entire. 

Would we not shatter it to bite— 

and then 

Ue-mold ft nearer to the Heart's 
Doafro?" 


To-day 

Sim i(«m -.20. Sen j <--. > +.s«. trfot e week 
•gn in-d«y. a'tnittbia*. 


The Fuel Question 

A* the aeexon proytortev tb' fael adJntoi«rato»x 
ere b>erennny ch«r ntelivtiosj end motor* It mm 
'ud.aw# ibBteall lor the average hooetkohter in 
obtaio sdwjuete ropplite of nirtbraeite. tf tfccee 
edict, rod ardent tondnoe to eftow, it wlQ be oat » 
abort l»m» Mott toft mat sad wonji wtll be uted to. 
a vo*r large extent in the horau, tbte fuel, partROlatly, 
tha uoft coat, bitog ioappropriate for rod* heating. 

ft mey be -n are taoinfi r conbdon without fit- 
Cedent end chat rnovitcnblo xotfeiixg will er.«i« 

. Tb« yaifooe agencies that Wo t» do with previd- 
ing fort ere devoting eoneWeiwbte bsw and aftort-to 
shift the b’iinr. Coal company agents blente the 
rattroads. the roiltonda blame the mtorre. the amm 
Warn* the operslonc end «0 on. 

The reel reowio beck of It a8 ij tbst someone, joni 
egenry. eome depertment or octet <e£eial o» grnop «f 
orttciols neadt tittle or pn e»foit--et lta« ho ^tee»»o 
effort—to pat an end in e eonffiet 4 ene.ro rental and 
lohor ntoeii inaateed s romax-dite xbieh' W a very 
loiponxoi beerhos on tbr lives end huppmes. nf the 
people. 

Asd why is to math, hard tool going to I'aneda* 
Tba pohlic »uoM lile dreent aw»err and ae oroto 
the pwhfic la (hr goat. 


Honest tbinkega aze bonaat dost*. 


The New BweiMa* Association 

Tb. otsannanfon furrow test week 10 be known m 
the Rhloeber* Boainege Hen'* Awoiiatlon holds out 
huge far better things for the comrnanily. We bare 
had bke tonvemeots ineogumed before that have 
ffmovibed tot a xeMS and thas wntbered end praci- 
fatty passed f«on we end beea forgoUeo Tl is to 
be re meetly desired that lire iteSMSt organftatlon Witt 
meet a different fete end it will if (he rsthssieatn wKh 
which it wa» Isuijched contuiude. Wc OUMt not expect 
too much at ono«- It takas time In wnrk out greet 
pmblenu of cir>« Improvement and i-ommceeiai enter- 
prieM ConditioIU maw. of eecasalty be cervfaily end 
thoughtfully dm bed and enalyred before nothing 
of Importance geo lie undertaken. Let no ooe imagine 
lor « oudnent list the formica of thu osaoefetioo 
mean. I be eetahlielUMni nt * huge n^Mnjfactaring 
pie mi wllhib lbs next few weeks or months. Msno- 
fatiuein* town) are not bom oeer oigbii 

It » tint Ike pie* of the new gieocuilion ta rati* 
the hopes of nor peapic beyond the bound. «f reaetm- 
ableoMi. It dots om| propose to go up tike a weket 
and lflumlnate the Hereene with fslao axpeetailone 
and then com# down tike * tlick to he hotted with the 
wreckage at pert fsduer.v The hmcmoj* men of the 
(owe on going a boot the plotter "f bmidtog up the 
tom mete Ml ioteewta of the place throoxb ckouofhl 
of the esjocirttoo in a coneermtiw end thoroughly, 
business hke maoner. They prefer a hestthy rotaten 
I tel growth rather then a «o>hro«m 4 ika oee. They 
are golbg at the thing wive la and every In^csttofi ts 
that eoraethmewerth while wiB corn, out of die efforts 
.pue forth. The one needful dement far lbs oat tat of 


against fU.M last rear, a saving of ttoee darters and 
twenty arots opoo s thovaend uutott yataatfon. 

Ttm Bute ttdhtt of loformuilon sdtt he Joyfnlly 
rtcafeod by the people who ore already Itgartog rfbere 
th*y ora tb race* the tuKeattry tnusey to peltlc with tbo 
tax coll*etor next month. At this postlcoVr m eaa tt 
wbea oath is ndemcmg to being chore to the other 
fallow, the town acpexsiear give* odt this intrtbgvaoa 
x» m Yaiettda greeting to hi# ronetttagat*. 

Tha Steia and County tax le abseil fltC.ObO lew 
than last year, but (he greater redaction t» duo to tbo 
fact that them fa o» tax to be psid in Jonaxey far 
general town expeoxes, they haring oft keen met from 
the central town fund; Ihix bd*ff the fint linen the 
htttocy of ihe town, eo far ae known, when tku lu» 
cccartod A twenty-Sw per cent tax reduction will 
be appreciated by the public 


Sony at OM" com with rstrsehOMnl >od charr. and 

the nl.ee tranepan eboaM esB to unity and brwther- 


Rfefecbeck Close-Ups 


hood— 


- -TBI U- -.ew. -erte. gliw H.C* tH. -wt. 

— ■. <*e 


•js i*u ' 


Befog Ihambsaft .be tA w *♦ *kiaw 

Sw&t) 


1 Wee kaewa i 


*wf> 


With few baZttitbKU the bueinxie 
enterprlm of the town «C« in -tbu- 
handsyef vnong me*, end aiboog the 
meet progrowere end ectt.c of thei* 
is Rohcri li Berktx, tbe jomor term 
(key of the buihKag Sew of Decker 


Awfw^nrggeafio® 

A famous Frenchman, 'Emil' fJoaoc—with accent 
on the last letup—la Boon to vtot itaj ewancev, and 
for at least e part at tha winter, teia have cnoxiilefahk 

attaolhsn. « be bon ..reedy -coartoaed much ttok ^nd ™ JSSSST MSS 

diicaaxtira To mony b. m only known *> tha author , Mr. Devkee leeroad tbe trad* of 
of the famous. "Day hy dey. tn cry way. I am gatt- carpentry wttb has father, Ihe tau 
ing better and better." While men, feel tha, the 

imberriv.y at trying to hypnotize oneself into Ixshh : purtjroimty 8rm work to do, as be. 
by reoexlAg this formula, many tinea * day. others j U considered an_ expgrt tn boas* 


ffo nmUat he* short-ban it »d the factories are 
you’ll always find three nett after every pubccai Job, 


U»ea of least roaletancg lead u. nowbare. 

. A Moray Christmas 

Tbe Cssette ex tend* to ita roaders tbe eomptbneat* 
of the season zod wish.' them one and aB * kteery 
I'brtgtraas. Of eR the holidays of the year Chrte'.mae 
should be too one of guoil cheer and jojousotss. in 
the obearrance of the aonlvneory af the birth of tb# 
Senior of the human rare, bntb ynong end old f-rul 
happioae. While it it gives ever largely to tor making 
of children bxppy. to whom It is » day of mytUry “ml 
excitement, of esiehoiitmeni and gilts, if Its symbnbwn 
tt explained to them Chtieuaxa wiii net be, merely an 
oecasiob of enjoyment but »a mflueitce in molding 
end slnflKthesing chsraeier. Tbe rvtolliog of (he 
story of Chciitmu. of the manger *o#< tbe star of Both 
L-heoi, of lha asigdtc chorus pcvclainung to tfiV she# 
becdn on Ihe /mleno plain* the gi*d lilings of grvol 
joy that a Sov-.ior bud been horn, can net Sot be help 
fu! to both the teller and toe bearer. Tbtt ia truly e 
Christmaa holiday and therefore its cheerful chaeacter. 
for ciiriell&nity tt » rgbgioiij of fnvniUinexe, hopafuk 
ne.-ct, xyi4>efhy and effcotton and it sLcolil, because vf 
thsl fert, be Hod.cstvd tu spn-ading gt“>d ebror. It te 
Ihe time wbrn famUtKi and friends auefnblc and meesr 
common lobceexts, sbm the tier of affection are 
r-trc-r.gtheeed and ell are baiter for tbo day”» awocie- 
li-ov For many pt»pto the -pint #f cheerfelnesj has 
x Iters! beetle to ftgbt on :ket day, to: oiemonos of 
Atone bappivT (Tunstmas days erle*—with tbv wet- 
peered thought of dear onto no longer preemit tu p»i 
tmpala to the merry making. Hot tbovc who gone a 
rsdiarce In pact < hs-ctmoS*. woo!d not wish their *b- 
nonce to throw n glonm n-.er the i hrtstfu*' days to 
Sum*. They wnuW eny. if tha# could but speak ’he 
massage 1 “tt! this be your (fpposat effort—to keep th» 
idtiUms and the <ru««e from .vaiog nhot you »i— 
: fcc roc not ctodr In sbadtpa before tbv, Cbnsfina- fir*.*' 


A Wits County Foie Ctocis.cn 

Tha Dotthm County Agriccfffurai Society has 
livesded la hold the county-fnsr af 1K2J in this nt- 
tago Ttox ia ke it ebould bv and tbe artton will b« 
approved try every one ioteroud tn tbe wetferv nf 
tha reterpme. Tb. bai>dre<tt of exhibitors in ell 
erdtfoitt of Che coiAty birr Loan anxiously araiiing 
for the dtclaien of the directoix ulvch *f*e banded 
dmvc, int Saturday ovlcctmgr gpriogbrool Park for cbe 

big SHOW. 

Ubtuebrak bxe lioComv fcBOWo far and wide nx a 
ro-uh of having the loir located wttbir. its Iior.iem 
and visitor* from ell port- «f tb* country have pre- 
noukced it tb* total »pov tor such a purpose Tbcrr 
are great jra**ibi!it:el foe the. viflege to b» found In 
enttriadimg tha ogcieultural txbfhil i:*rv, aiid -roc 
bueio.xs ehouU onittilly support the project Tli* 
absetsoe of toext me?raitt 3 e exhibits tae; year 
i-umaixnttd on by oiony. It ix t-aeonabie to tapf-tt 
that if thb merchants nt oe«hbvriog Ctttee and villages 
ho.! it [irobubie to make a -fispixy of tF.i.' ware*. 
Ikol II would prti«e e^ustiy proouible fnr our own 
meyehanie »w in to. H N fr»<n>er.tly xaid by bud one 
men. "everybody knows we- ar» here aM they know 
wbat we have to -veil H Ihoy want to patronize ut 
tha# will and advertising uoii r.ot moke U they 

dn out--feel so inclined,' This wry-jox.nl has been 
.xplodert liy e\p»nvoe», and ll ix an rcioldccbad foot 
that tbo ftcio# hsvtog eonsechincr of lotorvst to toll *h» 
people coBCerrtBg their oHrchnujis*. end t«H ft. force-- 
folly, wiB get the leade Tne county fair ts ope at 
tbv median®, through which our m> rehanu can gat is 
touch with tiioueonde, of people from the -urrocndinp 
town* hy dtxpbyieg thoit good* *«U> giving not 
aieertixtn*_mutter (Tf coarse than- l» r.otoiog to 
effectual oi eorextont news paper sdrartttKig. but thix 
yhould be strongly aogmrntvd h# taking advautora cf 
xoidi special uieep* of reaching (he public *« offered 
by tbv county falx. Rblifelicc-H eroleumCx the fair 
of JP 23 end our ciLoans will biyxtly -apyeict il as 
hcrolicfoiv. xoil -tend boric of «h* ptenegeiuvol in vevty 
w*y to nwhe it better uod roore Intort-tting Idxyi veer. 


think it, at hast, worth trying 

Two pxumtoept r.cwvpoporx. m Wave York City, are 
giviog a >cries of article* on tbv method. He wjtl 
Neve a certain vogue tn this rouolry and prrhapx owj 
aid -acna people, jo- 1 the effects of hrt work moy 
abide, ton Ugh in a few year* people WiB speak of hie 
metbod oa one of the tome* having temporsrv eae- 
cui The seed of ihcs poor, eiek world for boaling. 
a shown, very palbot’eaffy when an# hoove! heeler 
appears Tbe toteteft it eo uitenee that It is In- 
possible to neesao-latv all those who <«oh to be cor- 
ed 1 

*t Ceue't toea of gtrtng a hopeful trend to tbe 
thoughts of those who erv seek, > ton, ta b* toe Pa*.1 
of the day b; day throw, and hi- idea at the tick 
hypo®using tiseamixee lino health te a pmitm ftmo 
tor gM-xt The persistent powfr of tbe cone* miu* 
thoughc in produce good 01 Iwd c ft ecu has ofleo been 
taed and icon- nf ihe r whom for the roeercs nf 
Chrtttttn Science VVe .hell (•» iRtbrevted t* see the 
• ffwl nf the visit of M. Cnmc »« -kix enoMry. cod 
hoyw -hot apHsRtent wift receive o great impeisi*. 

Fne oumvtvox, wv like ft. I'tok 01 things »x they are. 
end eomonmvx toke ihe ro!e -A npLnuS'. and ot ntbvee 
of pe-*:mi.l Hawcvvc, in loxtteixuf health, the muse 
bnpvful and rrsextc view of: tbv future that we cun 
take Will be topee pr-.dumivx iif lienedb Wv -ar.no: 
ONO :!ib day by da* formula, but toy.* it ni) he help 
fut to tbiKo who cob u-e ib 


Hr Docker wa* burn '.«■ 



tetar.m r_ occhkk 


(he lnwe of Red Hook. ?(. y, 
Auto-eussceubno w mo r November 10, IMO. coming lu >kee 


ef toe good fextorce in fttt latest ftueg le loetio*. ivdtegv when « youth. He *o)«>rod 
SeHAyprottu, by eutt -cg.nsoo srttt be «d, temd *'*^_*&J**J!**"* 
vi.ie tit M ft.lit r.it tt. h.M.«r leorbHlg ktt toad# upon grodo- 


durtbx the visit cf W Cose aixd exanot (ait ia benefit 
many of tbe anxlooe eroied# that will -osxour.d Wst- 


Krerj men believes br drive* tbe fc*«i asfomobiie 
in Ibn Wortd foe tfce money, wkwb woabl icdicate that 
all aobimabiies hav. some good point*. 


tool.- who ttreuiatee truth >* to. great a* -He dieovvr- 
kc at It, 

The Annual Qufeticm 

There c x time to the life <if revry -b»!d e bvo V 
OtSOM ip xurtii-jvoi imutege totosk faih-e-w coclher tbe 
■■ try pertionws r-reeocn ae W whether or txu tbvee ix 
a Santa Claus, The** toi.olit be no beetitottho in giv- 
ihff a« affimtatlve reply. 

Vox. -her* i» » Sonto Clous. There il not the 
tbfhru doubt about that, ollhoach Ihe Santa m the 
oiiod ot the child >fo.> not brio xtri-t orcordoncv wttb 
«bzt Sent* ready >>. As tfce hit)* we terrensp- co 
roars sod knowledgK. Ihorv tt e« cvolbttotj cn the Imtto 
at Sauu from tbv f at verxcol fat lid* f#Oew eom. 
iiu; ilow* the chimney, to x Santa that nj'mbotirev the 
>pirtt of Chrtatma*. especially tbv children'* Chrwtma* 
The Plea that e parent comma- a wrong or procure# 
» derxpliao to nut repudtottrsr the jovefulv Ktcw at 
Santa n«ox, Ur rutliug ton clolelu to tbe hne. Wb- 
ebould the fkitb <if tbv child be skittered sod it- wortit 
of happy dreams aed te-fiefu be Ltougt down wft* a 
«ox«b So child hae ever yet cheiyct! lu patents with 
deception beeeu'e titty pvrroiJinf it to believe lb Sonls 
Cttux. 

Kiv>. m , 4 lr f*J f«**. 

** m«J* Xt*r 4 
TK <k ffNBkffd Vb*-* W.->* 4 K 4 
t'U b ftoO a/ i* l» 

test, on ihe other band, where in to* cnxo or tteatw 
ic iie* hot «-Kn tali* kte parents tecesed Tor the /o> 
chat Snnlx Club* brought into hts or hvc chihtbood 
hour-. Sure tbvte tt a .Rent* CttUA Wb*t matter- 
If be has changed ton mettled of getting around Trom 
Iveplod from roof to roof with fen cttrbk Lay COtsidcvr. 
to vominff in a taxi or on ftrnt; if he cosnee in by tbe 
way of the door rathe* (her through * rooty chtoine;. 

The most tntthful lather or matter in the world 
can *a# Ihcrv tt e Santa Ctto* and ray.lt wtto ron.ie- 
tion—and prove it TV* ehlbl can bo txuebt a belief 
>a and an andveetan-bng »f tot* Santa Oaue, whtcb.no 
skeptical, ecoevful orehin. •'vie*'* teyorwl htt yenrj. 
iten dxetroy or jeer away. S*ol* Clou* tt tote spirit 
nr Cbrintmas. Santa 0*0* penoKulie* inlUty, gejieriie- 
>ty ■ od grnvf <Aev# That is wtta- tha liule peoph- 
aod tbv gruwo up peopi- too, for that manvr. Imvv acuf 
-#*h to pvcpvtonte. These elontent* ace realitu-s — 
totey are Santo Claim. 


Souw-ofiv ehoubf cumpdr e hve-foei tbr-f ot buok« 
for people wh® wont xomcxbiiip "to put therr <ci rjvep " 


•"Thai Glorious Song of Old." 

It would tv a Cncutroax ycar.toof teal VrocBi. if tbv 
'•Song of tote AbccV' -tuiolil be fot^atlea. In *or 
inettteht' 1 rodent life, with all our ensiety about ear 
ptenlwovd Worry lest vome of tbvo; should ttc for¬ 
gotten <0 oocr-licts af (rtfte aed giux* with-*, the reel 
Import of ( heietiaXe tt aiOjort fced; xlthnogh ifce 
work of tryvwr te plca*o may perhkpe pertalor nf Ihe 
true spirit. In the ifuivt ef ike clear, midrdgbl: air, 
ihe -kepterdr. mere then omcxwo huodred yean age, 
watching their flock#. w<ev attuned ia spirit to tfce 
heaventy aMr ahd tbr.r uor..e,-ciou*or»s of expect- 
log anything "otti iif lh« ord’.iiar) ~ helpvd to hri/cit 
CTI it. beeoiy and power. "Feoce on Karih and guod 
will to men." was ihe xong wjog by tot*, chotc «f 
eitgvlx, which ntttftt have bvon heard by any. nheiw 
tpmiual v-dyie# —era aim to entch tbe fdund. It 
term# a IfcoruaghJy besattful and ftttrag prriude to tb# 
btrth ef tbv man wko«e irffuenee if gradually, though 
>i *!y—v*4 wkh uik roceosiepx—brmgitq: (Be 
W-Itld ttsaoive order and bvaueT. It has Been called 
'Tbv Ox.-c.-Jfe of ihe AogeU." . 

We shall do well if we van kaep— ot r»toT* the 
cbiid.rrkv sptrft of tbeie anefant -hepbvrdx, to whom 
the hvavents mrnxage caott. The oxivvrae i* 61 led 
with tte-xv xmcitcat fnrcea ar.d tom pity of it all is, 
that the anitvl veins are ro! heard- Tbv dally -itv-a 
and tumoii iveitv- te be ine-ctabla, but the dangec .if 
loving tbv bwsi-etily vofcpe# weaix to U# lu lettifcg one 
plvasurtet Si Id reereatsoex. ceowi out the -xc-ene. 
vecertcce spirit. 

Tn how ntoity wcory nations shoul.l the "CiU-rleet 


•Hi: to. About toe year# *eo tbe Brm 
: nf riveket Brothers w*» founded and 
txs enjoyed k steady growl OS patron, 
-ngv anal they or# looan tbruot-bnot 
J Jttt and adjokilnst ttxtoriaR TJu* 
ibrev menefactorr* Ay -ntohlng 
: lox.-blnes and oird foe-ting Wxca in 
,large numbs tv. which are vioppv.l ail 
over the oovetry 

. Tb* ttibjcxu iif ifctt evetch ia. *, 

All Hs*e Sant caste* To Serve ptomincot #™t.« of tote Older of 

nu rxaww oevrv«st«a so merve Odd Ftilow*. hofnc e port g-a.id of 

Out* fellow pb 4 o«eph« Ettirtetu*. ttt# CmkroUve. ittoh<b<ck Indge N->. ItiX, port chief 
ae,., -WV,,c,r . mro tt a*~>*. te, n.B. that to him ^ 

is pti-or. ; R- ai ReSrehah tj-dcf*. being on» of 

UeWihc grantblinx tbv. Wtt tfce wneld wdb ghx.ni : tbv chr.rter owntbvrt of tb* organttti- 
eornee from people who orx j»i#iper««lv encojnbvrtog 
.ome piacr where they ■sj.vh tocey state not. 

The W.’ld-vyed, )«op-battcd opets singor wiete* be 
could sit in th# diemerxl hortehov *e 4 hear #oaiv otbtr 
attveee rh-.cp, abd out there letting tte melesiy rasp in¬ 
to hi- eyxteie ix a iisc-ticr Who wool if give hie ottst eu . ., _ rt 

the e:»ck e*cb:to K b ifttk Wid lift ktt voice io ror-ff ic^ttdSb<2t:M cf Mcw‘\'ork f |ori:i 
vilhout Icieorrtog tbv ■dree- of tote** wb® onod eadun- : utree rear- end it was during hit kn¬ 
it ’ cumbenev of'tbv office that its Pbav* 

Tbe bather bieks frsrr ihe window of W* bank " 0> .« “>» $**t*o. 

« 4 iua te : u-xB.! :rxd* bis job with ■*%> ■£„%£*?&$£&t.l& 

Ifce huxicy paslfceie dttu-r rf h- c.mlil te»s nit dpwo at .|^». ( w oryoroavd end U w*« it* 
tfce voi! <d o dej- and tone up tex jaded -,»lat# with a jffrxt tovrogyr, a position he bold for 
ptti’rx of cerovd beef, wfclc the pnsshnic .!«*« icpito .£*<*■ Bgdfl* kj»f ««*»•' 

on bix rolbxccd bnrott and euriro tte, booW. 

plrtVirie bstik rub. 1 »d<l Fellow* Lodge. Mr. Dtoker baa 

The Prior* of Wele.x tcavale »T*T tfce rrolm of bi* .wrwd :r. tii« boar: of Irusteex of 
fatte-ra xbd i* feted and licnvd niel envied dn Mere tbr vilttev a Ctorubsr of lover* eml b» 
ban.,, yvt he would probate, bv glad In la, arid, tfcc -ggj '"»£ 

totton noil, panoply. of it all xod cavort Srilh tfce ?,..- a kor.to». Truck oud Enginw 
cooimoed fcerf, ju»t u OtUadayT perfumvd Up dog Company and an entbumoidlr fine 
Woicld give hi- jeweled Colter Without regret fue no* fighter. There <s -cancviy a firm 


lino. Mr Dwtivr ha* to hi* crcoiv 
; tbr forma film of the drum c-.-yrt *b*t 
; fue O ourohor of year* existed br-w 
and wfto much distinction yjtrougfc- 
: not the >tat*. It »a* con*:«t»cxol inter, 
of Ibv best corps :u Ifce couolfcy rod 
•*vx. oisny peUo* at oaoventuiox. ff«- 
ttruoi 


gUd. vcild frolle with ihe allay pupa 


'.ofvurt but tbnt be iv ko 


: tbv Brut 


among ! 

: toeppea; on ihe »—6v of action 


Wo hav. a£ verevd I«ma in prtten under the rub ruriYlng tow !L» Tte Wnnabock 
of fljortetott. woo arrived at to* ccocturnon to loop Bird Club afro 6odx in him a wilBnff 

#g.»- RcvryiMn* that w« enjoy, tte playa O'* sae. tho *° :l ti#««g, ooppartvt- Jir. 

pajvttege wv admire, tbv car, we ride in. th gttd r*- 

gailta tbat we wroc. the #picwt»au debrto-x With wktcb ; s^,‘ children blow tote ^utien: 
«# clog ear inieroal corobusttea #<iuip>"ent, oil were Mcrhcrt, Llctyd and fTihvoed. As ro 
uotdv for US by otte r* vcbn Ured of tbe work they had a hobby, our subject *»id durior # 
,m ttoie .«, ,0. and ifce, 

—L-wnen oemocrat. kvy# on hix ettiruet, ox participai 
in* in Ib» work of the Odd Fvlbiw* 
lodge, in both ye-stlor.v of okien 


It is usually Ifce gi-o'-lcman total gvts tfce bot end j j, 0 »#, adapt. 

itf a govtoertlcb 3 ten-rmeri - 


Id German? tout numbre of unemployed poraonx ___ 

who ere. receiving rvilef .v -hghtly lavs than twenty |(he'geXr ‘rronidi 
thousand, a level that »« vei.lom a'.Jainei even In tbe 
pc (vs per Oil- Invx before th# -our 


Hosnoapun Yuras 

lev rrecun i* a (rood food for all 


Why ? 


A pfcltovvpSu-r » nor eh» ounddorv whjaeta wb’.ch 
tbo test nf «» have no tmic 61 cnerider 


Entaursfini Tss New* 

In ihcoe time* of high price# when moil fotkx have 
more -a tesa ddbcitlly h> taakinr both codj meet, ceno 
ormroDy #peukiog. ae it wers, it affecdx nvwxpopc' 
editor* tooefc vtotton nod pi curort tn convey to the 
toy Inver#—»nd nil nr? *uch, vctteT ditvetoy er indlrvet- 
ly—say knowledge that r mok# to theio tatxlin* to 
b-itu* hope of tetter condHionv er relief from financial 
tettdvox ft tt therefore with no #m*U d-g-ev nf greti- 
ffextion that Tbr deleft* la ebia te annoimee that the 
tax -ate this year will te considerably lower than last 
yes- Tte ntducixm tt in fatt ae Sor*v nod conse. 
qeently se rorpraxing lhal oat to refer to the fart 
vdjtofteSy would appear ungrateful, last joar tbe 
rate oourde tte village We* Hitt white chtt year ft 
win te but llX-ltti a redaction of four driUra Upon a 
lion land asaaaed vatuatsea. Within tow corporal* 
Bortta at tte vtUagv the -ate ftrta year will he *«.Su «- 



Bobby’s dullness In seftoei onfi- he- 
; da* to an Ubroiubie diut. 

Olees* rates se a oxuv enone, out 
a* sn axtnt. It m fno ahlal te follew 

|> Mf meal. 

! Johsny prebabhi rvteix el tbr 
• thought of rsbbera Wntcrp-onfioyr 
his heavy toroev « always o laxt rarorto 

Aunl ACS'* A#io-n«: When Werj- 
' body helps to get tbr Cbrirtixa* dio- 
; ner ell have a tetter ejrpvtile far it. 

Kvetgreen svedlrx liurriog th* 

: floor an:«ud the Chriaimas ttea n* 
: te prevvoted fcy patting th* tree IO a 
: omrkvt of watoror damp xand. 

1 Father vimpty will da it: but tb* 

|xcretch** bi* matchvv mak* as tow 
- woodwork Susy te removed by rubb- 
I ihe Rest with a *Hc* of lemon, next 
iwitlt whiting, and then with s toapy 
alolh. 

i .teady your income, your family 
1 end your turreondlngo, then m*k? a 
budget to guide your rxiwndittire* 
for next veer. Butlvtm H 124 from 
(he #tkto college el egrtcuftore et 
Ithaca will help yea. 


Trtuupwrt On Winter Time 

Tb* ferryboat ‘Tr am ps it" win 
. romnteirce running <sn tbv Winter 
•cheduls this Sunday Tte 6jxt tnp 
from Rbineeliff no week dxyx will be 
7.1 S s. w. *nd Sunday* IS. 10 a. m 
The la* tr» at night In on Rimestoo 
,w (0 be «.*6 p. pi. oj*d from Rhine- 
cBff 7.00 p CO exceyx flanday* when 
il trill te live minute* later 


Fig. 24.—An editorial page with attractive typography that invites reading. 

wide measure, but words and sentences to be emphasized are 
set in capitals and paragraphs are extremely short. 

Many papers have adopted the Brisbane idea of editorial 
display, either in whole or in part. Most papers have adopted 




























































































MAKE-UP 


187 


it only to the extent of setting editorials in wider measure than 
the conventional 13- or 12^-em width and in larger type 
than the news face. When this is done it slightly complicates 



Fig. 25.—Another attractive editorial page. 

the problem of making-up the editorial page in that the make¬ 
up man has columns of two different widths to contend with 
and must see to it that he has enough editorials to fill the odd- 
width columns exactly. Hence some newspapers simplify 












































188 


NEWSPAPER MAKE-UP AND HEADLINES 


the problem by setting all matter on the entire editorial page 
in the same wide measure that they use for the editorials. 
One reason that more papers have not adopted a wider 
measure for the editorial page is that every change from the 
standard width of slugs cast by a composing machine means 
a slight increase in the cost of newspaper production. Hence 
only some of the larger newspapers feel that they can afford to 
set part of the paper in wider measure. Whether the addi¬ 
tional expense is justified, of course, is open to debate. It is a 
problem that every publisher has to decide for himself. It 
is probably true that the eye is attracted by a generous leading 
and effective use of white space. Certainly the editorial page 
of The Rhinebeck (N. Y.) Gazette (see Fig. 24) invites the 
eye by its harmonious and beautiful typography. Incident¬ 
ally this paper is also worthy of careful study because of the 
content of its editorials. Practically every subject discussed 
is of genuine local concern. 

Another device for increasing the contrast between the 
editorial page and other pages is that of running the editorials 
in the upper left quarter of the page. They are boxed off from 
the rest of the page and all the editorials can be read without 
changing the position of the paper. Other papers, while 
placing the editorials in the first two columns in the conven¬ 
tional way, attempt to make the rest of the page more attrac¬ 
tive to the eye by the use of boxes and panels (see Fig. 25). 

Advertising—Typography and Position.—There are two 
reasons why the publisher should be concerned about the 
typography of advertising that appears in his newspaper. 
In the first place, any advertisement that is under the handi¬ 
cap of poor typographical appearance will not have the 
maximum pulling power. It is the publisher’s business to see 
that advertising run in his paper produces results. Hence he 
should insist that all advertisements be properly composed. 
In the second place, a paper that has its news stories carefully 
made up cannot afford to allow unsightly or overdisplayed 
advertisements to spoil the general tone of the pages. Neither 
can it allow any one advertiser to dominate a page by the use 
of very black face type or border. 



MAKE-UP 


189 


In the majority of cases the advertiser is interested only in 
profitable results — sales — and he depends to a considerable 
degree upon the publisher to help him attain this objective. 
Generally speaking (except in the larger cities), newspaper 
advertisers know little if anything about the proper use of 
type or the fine points of typography. They know, perhaps, 
that their ads should be set up to look inviting and readable, 
but they don’t know how to lay out their ad and specify their 
copy to insure this result. It is therefore up to the publisher 
to furnish the necessary typographic service to guarantee the 
advertiser’s copy being set up in a manner that will at least 
give it a fair chance for a reading among all the other ads with 
which it has to compete. 

The publisher who wishes to aid his advertisers would do 
well to call their attention to the following rules compiled by 
H. F. Smith, a special lecturer in the Department of Advertis¬ 
ing and Marketing of New York University. 1 

1. Plan the ad to provide a continuity of reading from the 
head right through to the foot without jumping or skipping 
from one item to another, or from one column to another. 

2. Use a liberal amount of white space judiciously, open up 
type line or slugs with 1- or 2-point leads, put a little extra 
space around heads and subheads. 

3. Use display type sparingly — all display means no display. 
One dominant head line is usually sufficient, other important 
points can be emphasized with subordinate heads. 

4. Don’t set text type in very wide measures — the smaller 
the type the narrower the measure; the larger the type the 
more space between lines. For newspapers these “lengths of 
line” might be followed: 6-pt., 8 to 12 picas; 8-pt., 8 to 14 
picas; 10-pt., 12 to 18 picas; 12-pt., 12 to 24 picas; 14-pt., 
15 to 26 picas; 18-pt., 20 to 34 picas. It is better to set two 
columns of a narrow easy-to-read measure and double up than 
to set copy in one column where the length of line is so long 
it is hard to follow and come back to the beginning of the next 
line. 

1 Smith, H. F., “Good Typography in Newspaper Making,” Editor 
and Publisher, Oct. 28, 1922, p. 8.; Nov. 25, 1922, p. 6; Feb. 24, 1923, p. 6. 


190 


NEWSPAPER MAKE-UP AND HEADLINES 


5. Use all-cap lines only where absolutely necessary, and 
never more than two or three in the same ad. 

6. Avoid use of wide solid black borders, and in their place 
use the parallel or triple-rule borders, or some of the wide 
gray-tone borders. Always use borders that “key” or go 
with the display type or illustration. For instance, with 
Caslon bold use a border that has the same heavy and light 
lines that distinguish the thick and thin strokes of the type. 

7. In each ad use only faces of the same type family, 
instead of mixing up faces of different families which seldom 
if ever “go together.” 

8. Above all, refrain from type stunts, freak layouts, and 
the use of unrelated ornament. Strive for simplicity, attrac¬ 
tiveness, and readability. 1 

It would be well if the advertising manager would create 
individual styles for regular advertisers and then encourage 
them to stick to those styles. A plain, pleasing style made 
distinctive by a certain type family, a special border, or a trade 
emblem would be best. 

The location of advertisements is as much a part of the prob¬ 
lem of make-up as the location of news stories. After the news 
make-up has been planned with a view to maximum effective¬ 
ness, the publisher cannot afford to have advertisements 
scattered heterogeneously throughout the paper. All pub¬ 
lishers who have given the matter any thought have adopted 
the pyramid style of make-up. Perhaps it would be more 
accurately descriptive to call it the triangular form of make-up 
since it involves the placing of all advertisements in a tri¬ 
angular form in the lower right-hand corner of the page. The 
largest advertisement is placed in the corner position, above 
this the next largest, and so on in as perfect a system of grada¬ 
tion as possible. To the left of the largest advertisement 
smaller ones are again inserted following out with precision 

1 The Advertising Manager can obtain many useful hints on typo¬ 
graphy from the following books: “Typography of Advertisements That 
Pay/’ by Gilbert P. Farrar, “Making Type Work,” by Benjamin 
Sherbow; and “Effective Type-use in Advertisements, ” by Benjamin 
Sherbow. 


MAKE-UP 


191 


the same system of gradation. A newspaper thus made up, 
other features being equal, is sure to please the reader’s 
sense of artistic arrangement. At the same time, it appeals to 
his practical side because it insures a reservation of the column 
tops for news. 

There are seven distinct advantages of the pyramid 
make-up: 1 

1. It permits most of the ads to be placed alongside of or 
following pure reading matter. 

2. It provides a number of “island” or “top-of-column” 
positions. 

3. It permits abundant space at top of page for playing up 
heads, working in double-column panels, boxing features, 
illustrations, streamers, etc. 

4. It saves time in make-up by minimizing the necessity of 
breaking and justifying column rules. 

5. It makes the page more attractive to look at because it is 
arranged in a more orderly manner. 

6. It invites attention; encourages closer reading because 
of its attractiveness. 

7. It pleases the advertiser because it does not bury his ad. 

Both news stories and advertisements suffer when ads are 

scattered haphazardly all over a page as shown in Fig. 26. 
Make-up such as this makes it impossible to play up news 
attractively, to feature it with display headlines, or to give an 
orderly arrangement to the whole page. Figure 27 shows how 
the pyramid plan gives proper display to news at the same time 
allowing advertisements to stand out conspicuously. Figure 
28 shows how the pyramid can be arranged to give all the top 
of the page for reading matter. 

There is no special virtue in the pyramid plan as such. 
Any orderly arrangement that gives reading matter a chance 
to be seen is good make-up. Some newspapers prefer the 
rectangular scheme illustrated by Fig. 29. Single-column 
ads may be run in the first column. In the case of The New 
York Times the rate for these single-column preferred positions 

1 H. Fkank Smith, “Good Typography in Newspaper Making,” 
Editor and Publisher , Feb. 24, 1923, p. 6. 



192 


NEWSPAPER MAKE-UP AND HEADLINES 


is about one-third more than the general run-of-the-paper 
rate. 

There is a growing tendency to limit the amount of display 
allowed in advertisements because publishers realize that all 



pniwr, apnii. t«. i«* 


LOCAL JTEWB 


Mr». M*tI* tJxLcsa *ob too ve *1*. 
li'o» «l Kobomb. 


Mr. tn« Mr*. Utrrot »*ad<»«b at. 
* 9 * 0 * 0 * tb. »rok mu) xt 81 Po»L 


^Colorado Minister Gives 
; Advice to Prospective 
i Old Maids 


G«»*. )>«• roteroed (ram • 
tevstow* ulp M uriytiib 


Trt K•»«* «n« Um iiifftt at ibc 

Loco* 0 r Kn. Hww Hoof boat. 


8tr*»Wrolb», rttvMMrb. trsdo tt»ii 
*1 Dsbsll'a trWKrj 


Jon* BfHSA wbo frontier 
m»y-WK-b* bavit Sura overtook 
n R SxuiuMrx •*» le IwUxo-'*: Ik £ **** antfn, (,»b bate. BrooroiK. 
»«»Wro*r : j to U^: pftibjMpn? ol a Oplonuln 


Curt Mlbe Fill «H«b4 
M HbKlb/vtU, tout*hi. 


mujltud 


ibioT Infffet lotion ax* Rt-«-rvl<x 
:«k MotHUy ermilo*, tfltb. Kolx 


opjoantHOc IxUj it 0*»i him- 

Kelt-- 

(UXttARC* 1 «. nvcnt*r? to 

'••pio »urrt*p, »e«4lxit (o th* tte* 
Itoxb L. XcVao.rWh) or 
in ox. of lit* Mna«Ob <b* othw 4 »r 
on -n<o Cbrtjlttt JJiuxo,” -<MeM*r4 
U«« "oar bwro beoft 
whil. w.lnot lor tbo icxiaotb tbxt. 
iw*«r 

THo>, Kfttn. o rbuOK troouo jxbKlxl 
■< J-OOS* won *tto«b >:b* »nJ 


kUnofl? 


Ro*« I>r*«i»io »»d notion Vmwi- 
• ter wore IB l#it»o*poH» tb(» »<tor- 
buou. 


IJ«t jrqbr Monday 'Honor ol Ibn Pi 
Pt 4 toarbn »t Stmobfook i tteltanl't 
SomrOeji woratxs. 


•ttoi trr-,v ono whom »hr con b» auroj 


•ill h« fciotl to Bor. »no iboutd not ro-| 


R Z, Shotnohxowr boo woe V> N«» 
Vorit io |et » xbiplil.nt of Hoiloon **i 

*w«* *blamobHro 


fM>» bl> proPorKil booA HtetplX Uccruor 
xb. do.* »o( r»*t OxblilMfnoJ ooout 
him. or *beo * xcro ioxcTO a] 

bin wluxo ftV bxBxtr* would tfloli' 

•lint » WttoWo PIN;. Ihrr* to o« re* 

xoo wtip ho rliouK ' bulUl' «Impl» 


topibnr BKtvt >uor rim Irjwxls. Ho'iJ J NOTICE! 

oiflioatel/ 1XU: h, tooo ««b u(' Tt , 1;d tjR „ . or * K p. 

;Krtilxj- econlB* of !'2» Mmiter. 
If lx bXRlrci Bloat «»■*>:)«»• tl»l .'arep,( i„ i>v (croonoi. Kxtx; 

»II* our labd Kith hoortkoSBox. ftif: Ran 8*(R„ 

iin>b»tbt-iof i U&vo mtt. xrioroiiij-. bv; i3;-i m.ji« ot tt'orkt. 


ATTENTION MEN 

Ki-0«r<k'« .: ftx4: UdMUltlN. Slort 
»loy ovoxttjtc. lbUt Kata o apodal of 
(na-doo. 


N'ont (to**. o«on Btoao rotbeonx 
tonwphcn, now tomBl»o», xl BoboTlx 
tntorr. 


Too tvnox «f «» 0*pd« eiiirrfi a< 
rofalxor will (pro • auric* Moi nrdxr 
atroioR 3! ol*B< o'«Wk in Stoaio'd 


FREE SHOW TICKETS 

COMrtN AND 8UV SOME NEW MyNSWICK (I8COROE AND 
MTfgKTIflMri TO THE A8TCAAFT 

-Ju*t Oat- 

'•You'.* Oe< To kl H»*m» f>*r> Nf*i«“ ^HoOdhDu «luo*’ 

"•orxwoH Kmi- 

—wN»w •RuNSwtCK necoJMit NEieAsro oa»lv—- 

J. E. NASH & SON 

‘ ErwiBHit'B hlupe 8«or»" 


; 0X4 be f»*r >«: *04 IhK Ofnit uf tlx . 

• r are *M *lvo • a«D« (fjixi Rid « 

,j fcome." , 


Free Movie Tickets 

In each 24 lb. sack of "Certainty,” "Perfec¬ 
tion” or “Sunshine” flour you will find a 
FREE TICKET to the ARTCRAFT THE¬ 
ATRE, good any Monday night, Wednesday 
or Friday matinees. These flours are the on¬ 
ly ones in which the tickets will be found. 
Ask for “Certainty,” “Perfection” or “Sun¬ 
shine” flour and get the best flour and a 
FREE TICKET. 

Suckow Milling Co. j 


FARM LOANS 


■ Bi'uimiraBM ' 


'4 per ce 1 ^ on Time Dep^aita 
Banking ' 

Peal Estate 
Insurance 


lain Ttwnkip Sealer Cites Pity 

Senior Class of Union Tp. High School 
—presents— 


UNION TRUST CO. 


A Royalty Play Directed by A. J. Beriault 

MONDAY, APRIL 16,1823 ml 8:15 p.m* 
-—ARTCRAFT THEATRE- 

Admission 35 and 50 Cents 

Tickets on sale at Union High School Wed* 
nesday; at Artie raft Inn Friday Morning at 
8:30. 


Cun •. 

rio«H. . . 

Cblukbo* 

Cblrtw (ba*vy> 


o<*»» . 

ffm.1 No. I 

vrmtmi: 

: c«fA ...... 


..... 


Kxoxbio* ru^xty of lb. HaM«4ll 
b*»Jt vjBooj win *pw • •o»tb«( s*iw 
■HX, AarU litb At IB« TMtoo n« re 
»i> ovi«*. Tbtr via b*v>, bbteBea. 

h»io. ort.ni uxj thtrtf. Sks 


tv IllMr* eMIlM U*. 8*4* 

Txfii* 4.B *mt*« SoMB «»- tee 

WBbt «*.'**!• **•?* 

■C ?*h. tr.HR VT ».: •"*, 


: JX : a; H*5»: «ttt.rt*J.btf w 
BNAW lb»eW* cUb t»4»r. I 


r*« *>* 


ammmmammmmmmmmmmmmmmwmm 

SEE US FOR 

Spray Pumps 

—and— il, 

DRY LIME SULPHUR 

C. B. VAWTER 

Hmrdwmre mod Florence Oil Stove* 


442 —— Phones— 


We have mixed car fertilizer roiling suitable 
for your spring needs. 

Molasses have a real feeding value, cattle 
and horses like them. They are appetizing. 

Farmers Elevator Co. 


-v r *> - 


THIS IS GINGHAM WEEK 


Dress Ginghams, 2? ins. wide, 
plaids, checks or solid colors, 
big assortment. 

—YARD 25c 

Dress Ginghams, 32 ins. wide, 
fine quality, plaids, checks or 
solid colors. 

—YARD 38c 

Fine Quality Imported Dress 
Ginghams, 32 inches wide, 
plaids, checks or solid colors. 

—YARD 50c 


M. J. VORIS & COMPANY 


. , .... . - , SoK-.!.iiib xoc/w «f tbi: fBifioNKU i BmxMB* *« nt*Bl 

Mallow* VtOvWdW lib M.X ft «oo.l! h|< . !l *, u Ml , „ mork ,., !ronillor. S 1 «(t: 

t8«a»K. > .004 HlgMiioM, B *«wl bHftjbxR. AV.H H.h n tb. TIUOx xlorxi .. .- • — . 

4 “< »< 5 •'<)«*: .. Tftor will H.VC eUekMk i Fix* lot. for **)«. C»fi (JohoeHlb 

N 1 * oe.nr i<»> IM.IU WYWfi l;«w. *o 4 cK«io. «(.. 11 T~! i Mu. 1 .. .hut. JOT. Ml 


; A mxo ok Ixnxtlwrh ivitlnc tlOH-i 
: I'.ff.'lvou firtoi .llrxcix aliout 
iojkIi .tfloliI.OH OMW, *. »n.*H««iH)liH.; 
iili4 nt lliltlbt*) ytxr. i, k a . 

v-;-X- 4 -J! ronllo* to «c* >"x«nhlui Bum ii- &b.n I 

. _ __ t L ; -'Bb xo ttry 1mo« •litre x oiox.M4 pi: 

UBUttiu*T-ua uiuuuu,..-... .hr, und tooi ilu hl< : 

«*•- *Kl MO. M*«J7 H«4< of Bloivt txcBHt. Ii* dot* ‘nut tool llBi. Ibx b«r» #K boJHb („ b- ;; . J 

d*. M(cB, «f. .IxttMK tli.lt tUuRlHOT., of » OKrt l, dfont*. <ut ill. K>.y IB.I j . 01 . ,««<. trbjxb rw on it-:: 

.Htp.-H. 8. Ktmur. T«Mom otBfrn** «»o« 1W*. t*<>” ■. nu^A.tnm x4Uo>. « 0*. Un-tin«<i 

- * ' - J ]no* lor* oioJ t " tb«b. thBi j tn 6 V 1 \- i»«>n • 

: ‘Wii w*ut. riibhot' bnoix. «W' ,fiom;l wblfh N««Kl«« iBe wMxtot! 

ttro, <*(> *e4 pitH-t. I’Iiomc tM. { bxd.nol. j ^-*Sr i 

' MB-tl ; p.n:BU «r. nxtdoctlb* (bor rlitj, 

. . - «•* - -—.— - j tcwir4k tbrtr 4 *u*bl<.rj.Mr. Mix! 

Mt»: Ct)t* VmtVnwl »« »*lorl*l« i M**»«!o. cobHDimN. 'wH.n th.ri 
OicBtoreb..* uf tb« UB»<r«i»1 WOfkW*’! flow IBt 4wr «t Ibolr homo* lo *4H-j 
e«». nt rtb. i m Bn****, v+ — *w«*« mj 

(HitlKb ttoltnu 5 IbtHf own Juv* 4**»r* tb»t tbr*; *4V« • 

--- —Jihlxb Of VMMtlbf on* of 111 oil foao*. 

TU- Ml.*!oo*rr *Od«tr of «»>.; m *0 fM^»4* 10 toiwl lii.lt »m.n< *t( 

TtnYWw.o Cittljilo" .BOITb will Itbio-koib.. AM tWbiy *tr! »bo * I 
* oxtillut .1 tfllBO h SlmtWB Hkk I btolblt wBbidit .Bbiw. Bor i>»e *Nloi > 
slot* 6»lBW«» ApNIH, at » O'.lotb: i to-U*; *bK M tmUr «*p*W* o( 4nlt«:* 

«Mt.. Jro "‘•b >» BW Bro!ti-f bbirt your 


roi&Hs 

visas 

Ow num^h" Uu4 r<*b 


lour faith in ReHogg's Braa «n 

•ever k misplicd—IT 1 $ Ail BRAS! 

tt/Uoec"» niBO. roobod 3*4 ltn»- Irtprom **y W, «t t*M etW*l. ,-oii 

IW, Kill I*.i4e*04llt jit.xo Ik. loijiio-Jt.hir b.yitlb* bHboiy bbKBt* 

t«u«W «*» of ooiMlipollo* bo- 0*0 bo mailt wub KoiloB* ’«. tef w** 
C*.JK. it be AT.U Rtt-VN—nxt . food Kcaoes‘x Utco IBtOMlm. SVy-T* 
oiUloni Ifcrt coitnol i«u<iWj b-xto «if. pr.ll Or, nl»l« ln»l of tttCHl! 
Brh.ol K*(a>:.l ootrertlto pmi>otll»«. Ko'.bttg tbtllK* ». |>{<c«d : «« uck 
Onto roorlimtibo *r<o »i# fioic ./» (arbyt*. ; '-Y 

I...I >iio E<|« (!«(rt ib In At fcoitb. for BoxllbV »fcx, *r< Jir olorfo.; 

■ IfrTV^HV Itrno k IV xc 4 )«uo. 11 xlb fxoiily corto; Ko!lr*u('* Bwi io*l x* ' 

»H.t* jW. txio'l , Ijto bxll-xoy joifcv M i«i®c, lowiM lt l< .IBi' * 
bKhMitcb; iloo *t tvoipomo. ■. . WAR bol 11 bill »*k »i« : (fe::' 

. u t.b£Z<Z£l «»»»■ %**»•»h pouoro 

Wn zmxst 

<l-l<!n bo 

■ '.• 4 «.-. - n» .J 

*»<riAd.; fo^., .. .~ w o1» «*. It wjuW.li. All pwor* 

X,w will anstly cojay KAhipz 'a scV Krtiozz** iirai: U*.«« *U V*- H 
tXeox cS %xt<o± ; }is but-like flixor oidrtnol! 


-Fine Quality Brings Many Return*- 


IT SAVE# TOO* MONEY; 
Give* YOU MONt SERVICE 
•BAKES TOO PROUD OP 
YOURSELF. QST IT HERE 


NORT WHITE9IDES CO. 

Thb Mom* of HART. *CHAPF*B*N * MANX CLOTHES 


GOOD SHOES CHEAP 


■ and 


KUNMtOS OF TIRES 


»t‘. vaTwoiied b* i» bkibiUj-, 
■ 0.1 Bt- 0 »»r of IBom; CMMm Ibx 
nwunr* aid ant tbiab u>c tlrat 
i uoid bo *a>w4 l»t fnt>wb hh-IvI- 
ob»*. Wini oat atbtural. np-ia 
F>vei»iot* «o proved bow 

tuaoy damrx <abM xk MVotT 
^ibnjnsb proper vnUataisc. ^ 
fimtk Tit* tonic* 

Call SI1 

Sandman Bros. 


*T» W. r4«l Strort. ■ poiHum «|»X abeol tlxdr btv**l aiUB' i> 
OiHSHroml t»< Tmr. j. 


ftTETHOW ILlTS 

poa nmim 

Tive-vet? loaders m 
gryod afrit*. XotcW for 
fitw qootily, ti.*t 
Hfeivr.- - ' $fSJA 


Cheap Shoes 

The Public knows there is quite a difference. It is not the 
policy of this firm t<j_bring shoe* to *ell only *,t a cheap Price. 
We could buy by far cheaper shoes than we sell. But it i* our 
desire to give footwear that will give satisfaction. We buy 
good shoes and sell them as low as they can reasonably be 
sold. The Result is- 

RELIABLE FOOTWEAR at HONEST PRICES 
GUARANTEE SATISFACTION ALL PURCHASES. 

(SATINS, PATENTS AND WOOD HEELS EBCCrTSO) 

We invite the most discriminating purchasers to inspect our 
footwear. Then if you reasonably believe you can do better 
elsewhere— 

That’s the Place to Make Your 
Purchase. We Want You to 
Save Money 

$ 1.95 <° $ 4.85 

Children's even lower—but no ne higher. 


Courtesy 

Stvte 

Comfort 

Ssrvtat 


Newton’s 


Loots'} xt ‘Ttrrfll's 
Piano Srotti on East 
Jefferson gtrtft, 

—THE STORE THAT UNDERSELLS— 


Fig. 26 .—Advertisements scattered haphazardly over the page. 


attempts to increase the attractiveness and tone of their pages 
may be thwarted by one overdisplayed advertisement. “In 


















































































































































MAKE-UP 


193 


the make-up of the paper, preference should be given to those 
advertisements that will lend prestige and dignity to the 
advertising columns of our newspapers,” said William Ran- 





GREECE RAISES \ 
FRESS CENSOR 
UD JUST A BIT 

fSit^SSrSi 

•*!-»««« O—" •«*» **- 

«f Itm tM « « l 


lluiu mm >\«■ 
TO SPEAK WELSH Sg 
AT ONE MEETING!^ 


CHINA ACCEPTS ! 
DEMANDS OF BIC I 
POWERS, BEUEFl 


Shoes for 
Tender Feet 


SMART NEW FUR TRIMMT 
SUITS. SPECIAL. $69.; 


for every smart occasion 


Combination Composite ,$8 

The Combination Composite is of 
fine soft vicUrid or black and tan 
calf ; built two widths under, size ip 
the heel and instep. It's a last that 
will settle for all time many 
foot troubles that might cause se¬ 
rious discomfort in later years. 
Oth»> Shoes W Oxfords, $S to $14 


Announcing a Oyat Spa 
Purchase and Sale of 


Distinctive gowns for every moment of the 
fashionable day—street frocks of Junta add 
trim twills, afternoon and dinner gowns of 
satins, velvets and laces. An entirely new 
and comprehensive collection conservatively 
priced. 

Kt 8**-C w Ifext 


KIMBALL 

PHONOGRAPH BARGAINS 


Tribune’s New Slogan Sells 
Trucks 




CLOSING our 

ao mkouilt rmiciCs ! 


UantiM omsmsU of 
dune An bd>mw 
U eppes! to A. 
„ A Au. «o«. 
".«»<*> «, »9.50. 


The more you tell : 
the quicKerwisell 




Take odrwntsqfe of this opportunity «MX». 

?ZLZZLe t e,s£iZ 

W. W. KIMBALL CO. 

c n w M —>«n> 

XX So- WaWk Avo. (KUAott Bu&Upl 
im 5n», sane w. a^s 


T&# secret of Want Ad succcmm 


wsm; 


Fig. 27. — Orderly effect obtained by pyramiding. 


dolph Hearst in a circular letter recently addressed to his 
advertising managers. 

Some newspapers have gone so far as to tell their advertisers 
in advance what type or cuts may or may not be used. Others 









































































194 NEWSPAPER MAKE-UP AND HEADLINES 

have fixed a cash penalty for undue display. Some news¬ 
papers now refuse to use any black-faced type larger than a 
certain specific size and require that larger type must be of the 



tctwcE oowreps 

cal mcwM 


PROPYUEUM PAYS \VARM TRIBUTE 
TO MRS. LAURA FLETCHER HODGES 


art » use of cosmetics 


ACttME RAPfO SKILL 

WHILE BOltKO ASLEEP 


lotormulofc < 

sold 

through 


StS&nk 


WOMEW BUY PERFUMES 
TO SUIT THEIR STYLES 


BRIXMENT 

fotTttfut Mmlat 


THE. PARKER PEN COMPANY 


WNGERttiDSOKSTWlKE 


EReccix* N'ovOTibrr Ulh, J»ck*cjaville ihtc«»h 
ilnnol or \la PewiylvuM R. R. Mil LUN. 
R.R, now Ik>v(o* bwll«rJpoll» u ♦JO AM will 
Im « laoo PM wmvuW T*ijeovilla «<M0 *• 
Oxood taotniut pn 

The Southland 

Th'rtCW will res through loMlanuaSecttvt.Dec.Ul 
A«k anr (YnnnltaAii ItoJtojii Tlriwt AftOC lot 


'ZttofKjiOa't 


You Know It’s 
A Good Cigar 


^Pennsylvania 


Hie Very Minute You Take a 
La Fendrich Out of the Box 


You can tell it by ii*s delightful 
.aroma. Then, when you get one 
snugly tucked in your Up* and be¬ 
gin to pod away at its smooth, 
mellow goodness, there's an ele¬ 
ment of satisfaction found only 
in a ciger'of each high, rare, uni¬ 
form quality. 


Peninsular 
High Oven 


ycamore 

I to ChicaA 


Leave Indianapolis 5:00 P. M. ** 
Arrive Chicago 9:40 P. M. 


There’s a Reason 

For more than 73 years the Fendrich Factory 
has been working continuously toward oae end 
—to make the name FEHDfUCH.e mark of 
dependable quality 10 cigars, emphasised in the 
La Fendrich - - 

That Wonderful Cigar 
With That Yam Yam Taate 
H. FENDRICH. Maker, EVANSVILLE, IND. 


"tt Hart m a nn Says if • 
Right. It iS Righf 


It’s From 

THE HOUSE OF CRANE, Distributor*. INDIANAPOLIS 
—and at all good dealers 


Fig. 28.—The pyramid may be arranged to give the entire top of the page 

to reading matter. 

outline or shaded variety, which gives display without black¬ 
ness. In the same way they refuse to use cuts of more than 
a certain blackness and forbid the use of broad, black rules or 












































































MAKE-UP 


195 



SAYSVSEOFAlCOtm 
shows no Mto eitm 

Aw it* Tnoft Me« TUt 
Ft**' Ha, Bmmt (UO 

{fry Rttndy. 


LAST-MOTE PLEAS 


V**U* *, T«* **!<•« 


Your^ 

Umbrella 

•cca op e«s>cx, ioUx 
up chaa (f <« h»> • 
Swcaco Frxmo wilh 
the irobteikiMt. mo 
ruattblt joint* th»i 
pn it roch ton* life. 
Not time. mk foe a 


TO PRESS WAR 08 BETTItifc. 


SUPER FRAME 


DOCTOR SEIZES ASJAfUtT. 

H» C*»MfW It ei*»*M 
AIUf«M Atltnrpi i, tin! Car. 


■; - , 


FlfiHT IN A ROADHOUSE. 


FeAfc XAN Y Wt U SE vote. 

«rpM*lkM l^tJtn W«rrtz4 <K*r 

LHrrti,, Tot Rr*m«t«BO. 


BETTER SHOBS 


$tZ50 


EiARKER&DIEMEpI 

Itto^AKom to Sw. |\ T 


A TKOJtOOCKMTO thoe with * good 
mow hrannuiaquht Itfi* (huunacio 
of qotlfty. Genuine lira Boxxea calf. 


faMtkcJeoiliroujb. AJ.foeNo.OCHS 

Rice and Hutchins 

SIGNET SHOE SHOPS 

<mimi«h*ipVm mi Wen u wn tew 
Kali jtrr .1 at No » tan l»Oi Sirao* •• No. 11» V«, 
UM Saw «i Third Auau Biookijo. *11 tuicoa Item 
k tOt)C»Tt>» OHOt* CP* »UT« A 


THE NEW rom TIMES. SATURDAY, OCTOBER 15. 1923. 


CONSIDER THJJ ONION 

TK* ' outon” comei 

Uam the lain “«nlo" roettv 
ing unity pr ononm*. 

Certain!* there t« unity be- 
trwtin tmiOtu «ral cggi when 
rustic into a dcUcrau-s omelet;. 

And certainly .there ix <mt- 
new of opinion a* to the 
dietetic vxiue ol jtich a com 
binanart; 

Hence the popuknty of the 
delightfully tender onion 
omelet* wrved «c CHILDS. 


over 

. Wndenvcar thafs Kjul 

S«* loot DtailCa diiplif of KNIT 
Godt~«t THE WlEXComm.U'wJl 
SOW aod MnaiUTm p«t« wOL'Mco 
Ska* for avrri ronahtt ot «fc» U*Ut- 

Ci« some consideration to you* 
health chu Fait- 


Banister 

Shoes 

gMWl Stotf /t' 
iMcnSiatf J&fS 


FLUSHING STORE ROBBED. 


DuPont 

Out Out- 
atMsJlne fea- 
inres; <5u*U* 

ty—Power—- __ 

IwJfvWaaRty — fi*iy 
Hiftixg and Fattlikstt 
Control 

Own a Dn Pont 

W FORT ROTORS, 0(C 

FACTOR? munch 
2S3 WEST STOW 
CtSCLE «H2 

W 


In the Book Department 

Now occupying the cadre Menu nine Floor 


Interesting New Books 

Stfieealty Smudrk /or Y«w»j Qat* 

The Awakening at Martha Amy E. fUnchaH 
Marjorie'* Beat Year..... Apg*f* B *«2 

The JofHctt School Girl . . . Aag*l» Bmfl 
Mingfettreama ....... J«« Abbott 

Hilda of Gray Cot • • - • PrtnbertouGiudiee 
A Continental Dollar - E. B. and A. A 

Only Pat.May B*Lfwfo 

Caroline’* Career .... Lti* H. Richatth 

Who W** Jan*.BrtJyo Sharp 

Billie Belinda.Mxegutnt* Curb* 

Mardee GraYa Choice • - - Dorothy >nagi* 
TranquUUty Hook - ■ • Augvut* H. Stwnxo 


$1.75 each 


Gerry Goex to School 
Diana of BriurcHffe ■ 


Elinor M. Br*ai4Dyex 
FWnmS, Beroxed 


$1.50 each 

Captain Kitty Cphmial—Lucy F. Madimu. *2J0 

Stern Brother 

W«*t 4ind and 43rd Scrtcu 


IN A MODEST RED BRICK BUILDING 

43 year* ago, the Metropolitan 
Mufteam of Art had ita bcgjnningii- 
The stately structure that has taken 
ita place, today house* some of the 
most remarkable art collection* in the 
world . . comparable with the famona 
galleries of Europe. 

One year before . . 1879 . • the 
lilipttliao Bazaar began its carter a* 
the first baby *fare in the world. To¬ 
day it* eolleetioasof clothing for little 
bahiea i* unequalled— presentiog 
choiceat fabrica, laces, needlework 
from almost every country in the world. 


BONWIT TELLER 6,CQ 

3A* (Sfmxa&y 

PIPTH AVENUE AT 3d 1 * STREET 

Spcciai Values To-datj , 

Misses 1 Winter Fashions 

For All ihe Occasions of School & Campus Life 

SILLS H to IB-THIRD FLOOR 

MISSES* GHARMEEN FROCKS 45.00 

A xtraighlfc* frock faHerw at the uk with braidwdged xcaOop* and baa 
Encn coUar and cull* overlaid with dyed U«. Navy blue, brown <» rosewood. 

MISSES' TWO-PIECE TWILL FROCKS 59.50 

A typicij Kheoi-ftrl frock of fine twill ix in two-pit< t model, behlew at the 
bark; collar and cvffa of colored ertpt Romaine with circlet embroidery, 
piped borden. colored gaUiUi ornament Navy blot or brown. 

MISSES' EMBROIDERED CHARMEEN t c aa 

FROCKS 75.00. 

A tailored frock of the eoitonvmade type it in itraightlme. beltlexx effect 
with a tath tied from anbrotdntd mottfx at the tide where a pleated podet 
breaks the line; embroidery to match around collar and cuff*. Navy blue. 

'SATIN FROCKS IN TWO SMART , c ^ 

MODELS 65.00 

One delightful frock it m exact replica of a Lanvin model wgh embroidered 
, a>U*r and poeketa and pointed treatment <d the »etf material In black, 
brown or caradwl The other it in blade latin with two apron tier* in front 
and back, and bands cf white ermine around the neck and long aleevea. 

CHIFFON DINNER OR DANCE FROCKS 59.50 

A delightful chiffon frock Kax ebainette embroidery in shell deugn and.* 
band of fur around the want, in dinner rhadex of cocoa, old blue. Mikado 
or, black. A dance frock of chiffon bat band* of aoft lace and a long dreamer 
tie of ribbon at the back. Black, nmiie, green « orchid. 

MISSES* k:HOOL SUITS 

• 57.50 

Two modelt that are flte eaence of youth and (martnett—one a jaunty 
belted suit of toft heather fricxe. buttoned right down the centre front with 
ball buUont. two pocket*, choker collar of badger, opossum or racoaon. 
The other a tidedaxtened tuit of crayon plaid in tan or brown tone* with 
bound edges, collar of red fox or raccoon. 

MISSES* FUR TRIMMED COATS 

75.00 

Youthful Wndghtiirw model of xrabelU with treatment of cable ttkchmg 
tnd ccdlir of beaver, pay squirrel, kokntky-dyed aqunrd or foe. In aS the 
wanted colors with b*m>o*»i/in*fur. 


NATURAL MUSKRAT COATS 
2S-Inch Length | 10.00 46-Irah Length 145.00 

Swagger, ywUbfol model* of dark selected dun*. FURS—Stand floor 


B Stem Brothers 


$34.50 


STUDENTS 1 CLOTHES—THUD FLOOR 


Featuring ^The CAMBRIDGE’’ 

qA High-Class Suit for Students 

ITHOUT doubt, one of the 
smartest, finest tailored tok* 
we «vw have presented. Sports 
or plain models in superior 

oAllWod Fabrics, 

Herringbones, Cheviots, 
tweeds, and Fancy Mixtures 


in rich outturn tones. 

All have ertra trousers. Some have 
golf knickers. Sizes vj to 20 yearn. 


other borders. There are also restrictions on the use of reverse 
cuts, white lettering or illustrations on black background which 
are subject to benday or stipple. Most large newspapers 


Fig. 29.—Advertisers sometimes complain that the pyramid buries small 
advertisements. Single-column ads can be run in the first column and thus 
appear alongside reading matter. 

thus require that their advertisements conform to the same 
scheme of tone and contrast that they have selected for their 
news columns. Many advertisers are obstinate, however, and 





















































































































196 


NEWSPAPER MAKE-UP AND HEADLINES 


it is frequently necessary to set up their copy and show them 
a proof to convince them that they can secure as much dis¬ 
play by judicious use of white space as by large type and 
black cuts. 

Size of the Page. —There is probably no other industry in 
this country in which so little progress has been made in 
standardization as in the newspaper industry. More than 
192 different widths of newsprint are required by publishers, 
according to a recent report of the American Newspaper 
Publishers Association. The lack of standardization results 
in a tremendously high overhead cost for presses, stereotyping 
equipment, and paper, and great difficulty for the national 
advertiser. The most experienced manufacturers of newsprint 
are more or less at sea as to what width machines to put in 
when they plan new mills. Whatever width the manufacturer 
does put in means a restricted field for selling and for the 
publisher a restricted field for purchase. 

Until a few years ago the usual width of a column was 13 
ems. It is still the usual width for six- and seven-column 
papers, but most eight-column papers are now 12% or 12 
ems wide. It has been urged that 12 ems be adopted as the 
standard measure for dailies because 12 ems are exactly two 
inches. The saving in the cost of paper is also considerable. 
In the case of the Hearst papers, which use 200,000 tons of 
newsprint annually, the saving has been estimated at $400,000. 

Two sizes for newspapers have been recommended by the 
National Editorial Association which is promoting standard¬ 
ization: Seven-column, 20 inches long and 12 ems wide; 
6-column, 19% inches long and 13 ems wide. 

The newest development in journalism is the tabloid news¬ 
paper of five columns, 16 inches deep and 12% or 12 enis 
wide. Tabloid papers were started because it was felt that 
there was a demand for a paper of smaller size, with many 
pictures, and with a lighter kind of reading matter. There 
are now daily tabloids in Boston, New York, Washington and 
Des Moines and Sunday tabloid sections in a number of cities. 
The fact that the New York Daily News achieved a circulation 
of 400,000 in the first two years of its existence would seero 


MAKE-UP 


197 


to indicate that tabloid journalism is more than a passing 
fad and that it is here to stay. 

Economy of Space. —It has often been said that newspapers 
are the greatest of business sinners. Tradition, instead of 
business efficiency, has long been a dominant factor in deter¬ 
mining methods of newspaper production. Somebody, gener¬ 
ally a printer, started to do a thing in a certain way and 
everybody else imitated and only recently have some news¬ 
papers awakened to the fact that many things should be 
changed. 

A great waste of space results from the use of unnecessary 
leads. It is the custom of printers to lead out a story when it 
comes within an inch or two of fitting a column. When this 
is done with several stories the waste of space is considerable. 
Short items should be found that will fit the space snugly so 
that not a single lead will be used unnecessarily. Often 
something can be edited out at the end of the story and some¬ 
times another story will do just as well in the space and will 
fill out the column. R. Damon, publisher of the Salem (Mass.) 
News says that he has been able to save five columns out of the 
average day’s run of forty. “I have not seen a newspaper 
that did not have fully 100 extra leads in the average page,” 
says Mr. Damon. “I do not advocate reducing white space 
where it will conflict with artistic effects or injure the papers. 
My theory is that few if any readers notice the points 
I am working on—at least we have not heard a word of 
criticism.” 1 

There is a great waste of space in the way most newspapers 
set the matter at the top of the first column of the editorial 
page regarding their ownership, A.P. membership, second- 
class rating, etc. The New York Globe found that by taking 
out unnecessary leads it could save almost four inches a day. 
An astonishing waste of space results from the unnecessary use 
of dashes between the decks. Somebody started to use them 
years ago. Everybody else imitated. It has been estimated 
that the dashes between decks take up 3 per cent of the total of 
1 Quoted by Jason Rogers in his work, “Newspaper Building,'” 
p. 188, 


198 


NEWSPAPER MAKE-UP AND HEADLINES 


40 per cent of space in the entire paper devoted to news. If it 
is too radical to leave the dash out of heads having two 
or more banks, they could at least be discontinued in single¬ 
deck two- or three-line heads. Editors who are interested in 
economizing space would do well to study several issues of The 
Milwaukee Journal and the El Paso Herald. The Journal uses 
no dashes at all while the Herald has done away with them in 
one- and two-column single-deck heads. Both papers also 
show strong contrast without padding and conspicuous display 
without the use of extremely large type. 

EXERCISES 

The editor who is striving to improve the appearance of his 
first page is urged to spend an odd hour or two planning skele¬ 
ton make-ups. A large number of different front-page layouts 
could be designed some especially suited for the day when 
news is scarce, others for the average day’s run of the news, 
and still others for the exceptional day when big news breaks 
late. By keeping a dozen or more of these dummies on his 
desk, the make-up editor will feel equal to any emergency 
that may arise. Even a hasty tear-up of the first page can be 
met with equinimity. Editors who have tried this plan report 
increased flexibility in make-up and less tendency to get into 
a rut by using substantially the same lay-out day after day. 

In the preparation of these dummy layouts, special attention 
can conveniently be given some matters which are often over¬ 
looked in the rush of the day’s news. For instance, the 
editor can go over the type and matrices with the foreman of 
the composing room and as a result may be able to design new 
box heads for departments and improve the heads for feature 
stories. 

The practical value of such an intensive study of make-up 
was illustrated by the example of Lord Northcliffe who, before 
allowing the public to see a single issue of the London Daily 
Mail, had the paper set up and printed every day for three 
months. No copies were allowed to go outside of the office 
until all departments of the paper had satisfied themselves 
that a high standard had been attained. 


APPENDIX 


A. TYPOGRAPHICAL TERMS 

Add. Later information added to a story already written or in type. 

Advertising Cut-off. A rule \ised to separate advertisements. Adver¬ 
tising is measured from border to border and not from cut-off to 
cut-off. 

All in Hand. When all the copy has been given out to the compositors, 
it is said to be all in hand. 

All Up. When the copy is all in type. 

Bank. The table on which type is dumped as set. 

Body Matter. The part of a story or an advertisement which is not 
display, i.e., not headlines. 

B. F. Abbreviation for black face or bold face type. 

Box. A frame made with rules, stars or periods and intended to inclose 
important news or short feature stories. A box is often used when 
convenient summaries are desired. 

Break Back. To start with the end of a story and place the type in. 
The expression is used in jumping a story to the back or inside pages 
where the bottom of the story is placed in the farthest column to the 
right and the story placed until all is in. Then the remaining 
columns to the left are filled with other matter. 

Break-line. Generally applies to heads where the lines contain white 
space on the side. 

Caps and Small Caps. This is a short way of writing “capitals and small 
capitals.” The note is often abbreviated to c. and s.c. 

This Line Is Set in Caps and Small Caps. 

Chase. The metal frame in which type for’each page is placed. 

Clean Proof. Proof needing but few corrections. 

Compositor. Printer’s term for the man who sets type by hand or by 
machine. 

Cut-off Rule. A strip of metal which prints up as a straight or wavy 
line to show that a story has been continued in another column or on 
another page. It is also used by some papers over and under 
cuts and boxed stories. Some papers use one-line cut-offs exclusively 
while others use one-line and two-line. An advertising cut-off is a 
special cut-off used for separating advertisements from each other 
and from text matter. 

Dead. Composed type once used and not to be used again. 

. 199 


200 


NEWSPAPER MAKE-UP AND HEADLINES 


Dingbats. Heavy, wavy pieces of cut-off rule sometimes used beneath 
banner headlines. Also applied to any ornament. 

Display Type. Refers to types that have a heavier face than the type 
usually used for the text of books, articles or advertisements. 
Display type may be small but still have a heavier face than text 
type. 

Distributing. The act of taking type out of a job and putting it back in 
the case. 

Dummy. A sheet or set of bound sheets made of blank paper and so 
marked as to indicate the position of printing, illustrations, etc. of 
a proposed newspaper page or piece of job work. 

Ears. The spaces to the right and left of the name of the paper on the 
first page. Generally used for weather announcements or advertise¬ 
ments of special features or of the newspaper. 

Editorial Dash. The dash used at the end of editorials and between 
editorial shorts. 

Electrotype. A copper-covered duplicate of type or cut matter made 
type high, generally with a wooden or metallic base. 

Em. The square of the body of the size referred to. An 8-point em quad 
is 8-points wide and 8 points high. The em of 12-point or pica 
type is used as the unit of measurement for column widths. Ems 
pica may be easily translated into column inches because 12-point 
type is exactly of an inch high. 

En. A unit half as wide as an em of the same type. 

Family. All the type of any one design, including all the styles, widths, 
and sizes, compose a family. For instance, the Bodoni family. 

Flag. Also called Masthead. The announcement of the paper’s name 
and terms of subscription usually at the top of the editorial column. 

Folios. The headings at the top of all but the first page. 

Follow. A story which is to be placed immediately after another story 
to which it is closely related. An ‘‘add” is part of a story while a 
follow is not. 

Follow Copy. These words written in the margin mean that the matter is 
to be set as it stands. It is used when a word is spelled in an unusual 
way or when a statement is made that might be questioned by a 
proofreader. 

Foot-slug. The slug used at the bottom of each column. Some papers 
use 6-, some 12-, and some 18-point foot-slugs. 

Font. An assortment of type, including capital and lower case letters, 
figures and punctuation points, of a single size and style as put 
up by type founders. The different letters in a font va^ in number 
and are in about the proportions necessary for ordinary work. 

Form. The page of type made up and locked up. 

Furniture. Spacing material, either of metal or wood, ranging in thick¬ 
ness from 24 points up. 


APPENDIX 


201 


Galley. The tray on which type is placed as soon as it is set. 

Galley Proof. An impression taken on a strip of paper by inking a galley 
of type. It is “pulled” for purposes of correction. 

Hanging Indention. The first line is set flush and succeeding lines in 
the same paragraph are indented from the left-hand side. This 
paragraph is a hanging indention. 

Hell Box. A box into which discarded type is thrown. 

Insert. Later information to be inserted in the body of the story. If 
the insert is to be made after the galley has been set it can best be 
done by indicating on a galley proof where the insert is to go. 

Jim Dash. The dash used in one-column heads to separate the decks. 
It is used between the individual items in columns such as the 
exchange, society and sport shorts. 

Jump. To continue a story from one page to the next or from one column 
to another. Also called “breaking.” 

Justifying. Consists in spacing between words of a line so as to fill the 
column measure or spacing between lines or paragraphs of a column 
to fill the form. 

Lead. (Pronounced led.) A strip of metal used for spacing. Leads are 
from one to four points in thickness. 

Leaders. Dotted or broken dash lines used to guide the eye across the 
page, thus. 

Logotype. Refers to two or more letters or words cast on one block of 
type. 

Machine. The Linotype or Intertype composing machine. 

Measure. Refers to the width of the line that the printer sets. 

Make-up Man’s Privileges. There are three ways of shortening a story 
to make it fit space after it is in type. They are known as the 
“make-up man’s privileges.” 

1. “Top the head” means to throw away all but the first deck of 

heads having more than one deck. 

2. Subheads may be removed. 

3. The last paragraph may be thrown away. Not every office 

accords the make-up man this privilege. In some it can be done 
only under the direction of the News Editor. 

Stories may also be shortened by taking out leads or by substitut¬ 
ing jim dashes with a smaller body than those ordinarily used. 

Masthead. See Flag. 

Matrix. (1) The mold from which the letters on the slug of a composing 
machine are cast. (2) The papier-mache impression taken from 
type and put into a casting-box in order to produce stereotypes in 
either flat or circular form. 

Must. A pencilled order written on copy indicating that the story 
must be printed immediately. 

Off Its Feet. Type that does not stand perpendicularly. 



202 


NEWSPAPER MAKE-UP AND HEADLINES 


Pi. Disarranged type hopelessly jumbled. A pi-line is a line in which 
the operator has made an error and which he then has filled out by 
striking the keys at random. 

Pica. Twelve-point type. Six lines or pica, set solid, make an inch. 
The pica em is the unit for measuring the width of columns. 

Point. The unit for measuring the height of type. One point is |f .2 
of an inch. 

Proof Press. The press on which galley proofs are “pulled.’' 

Quads. (Abbreviation for quadrats.) Spaces for indenting paragraphs 
or filling out lines. 

Quoins. The metal wedges used to make type fast in the chases. The 
quoin key is used to tighten the quoins. “Locking up ” is tightening 
the quoins so that the chase will lift. 

Reglet. A wooden strip, six or twelve points thick, used for spacing. 

Release. To permit publication of a story at a specified date but not 
before. 

Revise Proof. The second proof after a galley of type has been corrected. 

Rule. A strip of metal that prints up as a line. Column rules go between 
columns. 

Series. All the variations of one type family constitute the series of that 
family; e.g ., Cheltenham bold, Cheltenham condensed, Cheltenham 
italic, Cheltenham bold italic are among the series of the Cheltenham 
family. 

Side Stick. The bar along the side of type in a form. 

Slug. A strip of metal 5 to 18 points thick used for spacing. Each 
line cast on a Linotype is also called a slug. 

Stick. The metal tray used to set type by hand. Also the tray into 
which the Linotype delivers the finished line. 

Stickful. Two and one-quarter inches of type or a little less than 150 
words of 8-point type in a newspaper column. 

Stone. The table on which pages are made up. 

String. A continuous ribbon of pasted stories written by a single reporter 
or set by an operator. 

Take. A portion of copy given to a compositor. 

Thirty Dash. The dash used at the end of every story and under con¬ 
tinued lines except at the bottom of the page. 

Time Copy. Copy which is used as a filler and can be set up when the 
operators are not busy with news. Various offices have different 
designations for this kind of copy. 

Thirty, (usually written “30”) is sometimes used instead of the end- 
mark to signify the end of a story. 


APPENDIX 


203 


B. STYLE SHEET 1 

Capitalization 

Capitalize : 

All the name of any company, corporation, mine, mill, works, plant, 
church, club, society, institute, association, league, union, legion, 
college, school, university, and bank except the word denoting the 
form of organization where it occurs at the end. Where the word 
denoting the form of organization occurs in any other part of the 
title except the end, capitalize. 

Examples: Apollo House Wrecking company, Indianapolis Typo¬ 
graphical union, First Methodist church, Church of the Epiphany. 
All proper nouns, months, days of the week; but not the seasons. 

Titles denoting official position, rank, or occupation when they 
precede a proper noun: President Smith, Major C. W. Snow (but 
John H. Smith, president of the Kiwanis club). Avoid long, awk¬ 
ward titles before a name. 

Principal words in the titles of books, plays, lectures, pictures, toasts, 
etc., including the initial “A” or “The”: “The Merchant of Venice.” 
Only the proper nouns in geographical names, except when the common 
noun precedes: Ohio river, Winona lake, but Lake Michigan. 

Names of religious denominations, and nouns and pronouns of the deity. 
Abbreviations of college degrees: M.A., LL.D., Ph.D. 

Names of sections of a city and distinguishing parts of nicknames of states 
and cities: the West side, the Hoosier state. 

Distinguishing part of names of holidays: Fourth of July, New Year’s 
Day. 

Names of all races and nationalities: Indian, Caucasian, Negro. 
Nicknames of athletic clubs and teams: the Boilermakers, the Cubs. 

Do Not Capitalize: 

Names of national, state, and city bodies, buildings, officers, boards, etc.: 
congress, senate, assembly, department of justice, tax commission, 
budget committee, postoffice, city hall, common council, capital. 
Points of the compass and sections of the country: east, northwest, the 
north, the middle west. 

Names of political parties. 

Names of school or college studies except names of languages: biology, 
French. 

Titles when they follow the names: Henry Wilson, professor of Greek. 

1 This style sheet was prepared for the Indiana Daily Student. It is 
presented here with some modifications in the hope that it will be helpful 
to editors who wish to enforce uniform style. The rules herein set forth 
reflect the tendency of most middle-western papers toward the least 
possible capitalization. 


204 


NEWSPAPER MAKE-UP AND HEADLINES 


Abbreviations of time of day: a.m., p.m., but 12 M. 

College degrees when spelled out: bachelor of arts, but B.A., Ph.D. 

Seasons of the year: spring, autumn. 

Names of offices in list of officers as in election of officers: The new 
officers are: John C. Simms, president, etc. 

The following nouns after a proper noun: street, avenue, boulevard, 
place, building, depot, hotel, theatre, ward, county, district, etc. 

PUNCTUATION 

Sometimes marks of punctuation belong inside quotation marks and 
sometimes outside as: “Did you hear him say, ‘I am here’?” 
Place the question mark, exclamation point, or dash inside when it 
belongs properly with the material quoted, outside when it does not: 
His subject is “Why Do We Dream?” What does he think of 
“Kitchener’s Mob”? The play is “Believe Me, Xantippe!” 
Periods and commas, however, are never put outside of quotation 
marks. 

Omit period after “per cent” and after nicknames (Tom, Jim, Bill). 

Use a comma before “and” in a list: red, white, and blue. 1 

Punctuate lists of names with cities, or states, after a colon thus: Messrs. 
Frank Cobb, Fargo, N. D.; Frank Arnold, Red Wing; etc. Punc¬ 
tuate list of names with offices, after a colon thus: J. S. Jones, 
president; William Miller, vice president. 

Use a colon after a statement introducing a direct quotation of one or 
more paragraphs, and begin a new paragraph for the quotation. 
Use a colon after “as follows.” 

Do not use a comma between a man’s name and “Jr.” or “Sr.” 

Use an apostrophe with year of college classes: class of T4, John White, 
’19, John Jones, ex ’20. 

Use a hyphen in compound numbers: twenty-five. 

Use no apostrophe in making plural of figures: early ’90s, not ’90’s. 

Use an em dash after a man’s name placed at the beginning in a series of 
interviews: Tom Brown—I have nothing to say. (Use no quotation 
marks with this form.) 

Don’t use a comma in “6 feet 3 inches tall.” 

QUOTATIONS 

Quote: 

All verbatim quotations when they are to be set in the same type and 
measure as the context, but not when they are to be in smaller type 
or narrower measure. 

All testimony, conversations and interviews given in direct form, except 
when name of speaker or, Q. and A., with a dash, precedes, as: 


APPENDIX 


205 


John Jones — I have nothing to say. Q. — What is your name? 
A.—Mary Smith. 

Names of books, dramas, painting, statuary, operas, songs, subjects of 
lectures, sermons, toasts, magazine articles, including the initial 
“A” or “The”: “An Introduction to Psychology.” 

Nicknames used before surnames: “Jumbo” Stiehm, “Babe” Pierce, 
but avoid nicknames as far as possible. 

Use single quotation marks for quotations within a quotation. 

Use quotation marks at the beginning of each paragraph of a continuous 
quotation of several paragraphs, but at the end of the last paragraph 
only. 

Do Not Quote: 

Names of characters in plays: Shylock in “The Merchant of Venice.” 

Names of newspapers or periodicals: The Indianapolis News, The Crim¬ 
son Bull. 

Names of cattle, dogs, and automobiles. 

Use Figures for: 

Numbers of more than 10, except in the case of street names and approxi¬ 
mate numbers such as “about a hundred men.” 

Hours of the day: 7 p.m., at 8:30 this morning. 

Days of the month omitting d, th, st: April 29, 1918; July 1. 

Ages: He was 12 years old; 2-year-old James. 

All dimensions, prices, degrees of temperature, per cents, dates votes, 
time in races, etc.: 3 feet long, $3 a yard, 78 degrees, 95 per cent. 

All sums of money (with dollar mark or cents): $34, $5.06, 75 cents. 

Street and room numbers : 395 East Kirkwood avenue, 96 Maxwell Hall. 

Numbers of ten or less when used in close connection with numbers of 
more than 10: 12 boys and 7 girls. 

DO NOT BEGIN A SENTENCE WITH FIGURES: SUPPLY A 
WORD OR SPELL OUT. 

ABBREVIATIONS 

Abbreviate : 

The following titles and no other, when they precede a name : the Rev., 
Dr., Mr., Mrs., Mme., Mile., Prof, (before a full name only: Prof. 
E. G. Frazier, but Professor Frazier), and all military titles except 
chaplain and major. 

Abbreviate names of states only when they follow names of cities. 

“Number” before figures: No. 43. 

Months when connected with dates (exceptions: March, April, June, 

July). 

Do Not Abbreviate: 

Street, avenue, road, court, county, township, square. 

Christian names like William, John, Thomas. 

The titles, congressman, senator, representative, president, secretary, 
treasurer, etc., preceding a name. 


206 


NEWSPAPER MAKE-UP AND HEADLINES 


Years (’97 for 1897), except in referring to college classes, etc. 

Christmas in the form of Xmas. 

Per cent: 15 per cent (not 15%). 

Cents: 75 cents (75 cts.), except in market quotations. 

Avoid colloquial abbreviations like “prof,” “libe,” “gym.” 

DATES AND DATE LINES 

In dates, write Jan. 12, 1921 (not the 12th of January, or 12 January). 

Punctuate date lines thus: Indianapolis, Ind., Feb. 11.—Fire destroyed 
the, etc. Omit state after names of prominent cities. Abbreviate 
months of more than five letters. Omit d, st, th, etc., and year 
(after figures for day of month). Begin the story immediately after 
dash and on same line. 

ADDRESSES 


Write addresses thus: 

Frank D. Miles, 136 University avenue. Hiram Fox, Williams, Ind. 

Spell out numbered streets below 10th. 

TITLES 

Always give initials of first names of persons the first time they appear in 
a story. 

Never use only one initial; use both or first name: T. S. Scott, Thomas S. 
Scott, or Thomas Scott (not T. Scott). Do not use nicknames 
except in sporting news. 

Never use Mr. with initials or first name: Thomas S. Scott or Mr. Scott 
(not Mr. Thomas S. Scott). 

Give first name of unmarried women not initials only: Miss Mary R. 
Hammond (not Miss M. R. Hammond). 

Always use the title Miss before an unmarried woman’s name and Mrs. 
before that of a married woman. 

Begin list of unmarried women with “Misses,” and one of married women 
with “Mesdames,” giving first name of unmarried women, and 
husband’s first name or initial with married women’s names. 

Begin lists of men’s names with “Messrs.” It is advisable to limit the 
use of these titles to the society page. 

Supply “the” before Rev.; supply Mr. if first name is omitted: The 
Rev. S. R. Sparks, or the Rev. Mr. Sparks (not Rev. S. R. Sparks, 
or Rev. Sparks). 

Write Mr. and Mrs. Arthur S. Brady (not Arthur S. Brady and wife). 

Write Prof, and Mrs. Henry Daniels (not Mr. and Mrs. Prof. Henry 
Daniels). 

Give the title professor only to members of faculty of professorial rank: 
use “Mr.” when necessary with name of instructor or assistant. 

Avoid long titles, such as Superintendent of Public Instruction McCarthy. 

Never use the title “Honorable” or “Hon.” 


APPENDIX 


207 


C. HEADLINE SCHEDULE OF THE NEW YORK TRIBUNE* 


A A HEAD A HEAD 


British Labor 
As Rulers to 
Give Russia 
Recognition 

Resumption of Relations 
With Moscow Expected 
Soon After Macdonald 
Takes Hold as Premier 


CoolidgeRace 
In California 
Held Unwise 

Active Fight in Johnson’s 
State Might Permanently 
Alienate Delegates, Say 
Washington Politicians 

Move Fostered by 
Senator’s Enemies 


France and Italy 
Also Ready to Act 

America’s Demands Upon 
Soviet Not a Factor in 
England’s'Problem; Lib¬ 
erals to Remain Aloof 

By Arthur S. Draper 

Special Cable to The Tribune 
Copyright, 102:5, Nesv York Tribune Tl\c. 
LONDON, Dec. 20.—Two develop¬ 
ments that have attracted most atten¬ 
tion from the observer of international 
relations are Secretary Hugh’s re¬ 
jection of the Tchitcherin offer to ne¬ 
gotiate the difference betwee'n the 

CHEAD 

Columbia Students 
Starting T o -day f or 
Volunteer Session 

40 Young Men and Women 
to Take Part in Confer* 
ence Which Opens To¬ 
morrow in Indianapolis 

Forty students will leave for Indi¬ 
anapolis at noon to-day to represent 
Columbia University at the Student Vol- 


Deartli of Favorite Sons 
Would Avoid Making 
Precedent ofWithdrawal 

By Mark Sullivan 

Copyright. 1923, New York Tribune Inc. 
WASHINGTON, Dec. 26.—The man¬ 
agers of President Coolidge’s campaign 
are being urged to enter the California 
primaries and eo'ntest against Senator 

B HEAD 

Lone Mexican 
Woman Out to 
End Rebellions 

S e n o r a Buentello Issues 
Call to Her Sex to Make 
Men Stop Taking Lives 
at National Elections 


Plans for Check on Graft 


Supports Beliefs of Amer¬ 
ican Suffragists, but Is 
Opposed to Birth Control 

By Jack Starr-Hunt 

Special Cable to The Tribune 
Copyright, 1923, New York Tribune Inc. 
MEXICO CITY, Dec. 26.—Virtually 
alone and without the support of any 
government officials or influential men. 


* The headline schedule of the New York Tribune is reproduced 
herewith because the paper has been called the most handsome typo¬ 
graphically in America. Only one family, Bodoni, is used in alljheadlines 
throughout the paper. 




















208 


NEWSPAPER MAKE-UP AND HEADLINES 


1-2 B HEAD 

Lack of Thrift 
Causes Unrest, 
Says Engineer 

Unbalance in Distribution of 
Wealth Among Workers, 
Not Hours of Labor, Held 
to Impair Living Scale 

An economic survey of American in¬ 
dustry made for the American Insti- 


F HEAD 

Mexico’s Ex-Cashier Freed 

Extradition on Embezzlement 
Charge Denied 


KHEAD 

Jersey Police Hunt Slayers 
Of Erie Railroad Engineer 

Police of Jersey City are investigat¬ 
ing the death of J. J. Tooney, of 139 


Y HEAD 

Lieut. W ood 9 s Speculation 
Long Known to Weeks 

Secretary, Disapproving of the 
Young Army Officer’s Opera - 
tions, Cabled Father to Stop It 

Special Dispatch to The'Tribune 
BOSTON, Dec. 26.—Secretary of War 
Weeks, before returning to Washing¬ 
ton to-night, said he had received his 
first intimations of financial speculative 


1-2 B JUMP HEAD 

Thief Slays 
White Wife 
Of Chinese 

(Continued from page one) 


H HEAD 

Shock Recorded in California 

BERKELEY, Calif., Dee. 26.—Slight 
earthquake shocks lasting from 12:01 
to 12:21 a. m. to-day and from' 1,500 

D HEAD 

Husband With Pistol 
Arrested Shadowing Wife 

Estranged Woman Phones Po¬ 
lice When She Sees Him 
Across Street on Sentry-Go 

Mrs. Helen Mandelbaum, of 308 West 
Ninety-seventh Street, who is separated 
from her husband and afra-id of him, 
became terrified yesterday afternoon 


1 Col Box 


Ford 9 s Wife Is Glad 
He Won ? t Be Candidate 

Special Dispatch to The Tribune 

ALBANY, Dec. 20.—Washing¬ 
ton apparently has no special at¬ 
traction for Mrs. Henry Ford. In 
















APPENDIX 


209 


2—30—A Bank-with Cut or Box 


Greece Banishes Her King; 

Nation to Vote a Republic 

- <«)-—- 


He Sees Another King Flee 


George II and Family to 
Start for Rumania To¬ 
morrow; Will Be Allowed 
Pension From Hellenes 

Admiral Becomes 
Temporary Regent 

Premier Gonatas May Be 
First President; Marie’s 
Dream of Power Fades 


ATHENS, Dec. 18 (By The Associated 
Pr^ss).—George II, King of the Hel¬ 
lenes, who succeeded his father, King 


NO. 1 HEAD 

Santa Outwits Weather Man’s 
Trick and Stores Are Crowded 

Indian Summer Fails to Fool Shoppers Into Think¬ 
ing Christmas Isn’t Coming; General Prosperity 
Leads Greatest Army of Buyers Since the War 


NO. 2 HEAD 

Funny but Fascinating Finny 
Playmates for Home Aquarium 

The Color and Charm of Beautiful Fish in Sparkling 
Glass Containers Have Decorative 
Qualities 

















210 


NEWSPAPER MAKE-UP AND HEADLINES 


NO. 3 HEAD 


Insists Entry Into Court Would 

“Finally Take Vs Into League” 


Controversies between the great 
nations cannot be settled by it. They 
cannot even be brought into court 


others, as good, against it. I am for 
it, because, as an opportunist, if the 
government has not the courage to 


PAGE 1 BOX 


Bok Plans New Peace Offer 
Larger in Scope and Aivard 

BOSTON, Dec. 26.—If the American people approve the plans 
selected by the jury of the $100,000 American Peace Award created 
by Edward W. Bok, he will take a second step toward the advance¬ 
ment of world peace with a far 
wider scope and intent and an 
award larger and more impor¬ 
tant in every respect, Mr. Bok 
announces in the January issue 
Edward W. Bok of “The Atlantic Monthly.” Mr. 


P 1 Feature & Cut or Box 

Tired Hobo’s Last Resort 
Is City’s Lodging Home , 

For There He Has to Bathe 


Down and Outers Prefer the 
All Night Missions, Where 
One Can Sleep in a Chair 
Without Undressing 

Place Clean, Comfortable 

Food and Shelter Are Chief 
Requisites in Redemption 
of “Amateur” Wanderer 


Final Article 

By Thomas Dawson 

Bowery hoboes frequently wander as 
far north as the Municipal Lodging 


Would You Help Him Out? 


Tribune pliolo—Steffen 

Thomas Dawson, Tribune report¬ 
er, wearing the make-up he 
used to see the life of the hoho 
from the inside 














APPENDIX 


211 


P 1 layout with 1 col cut 3—48—A Banks 


Ford Favors Coolidge; 
Won’t Run Against Him; 
Johnson’s Hopes Fade 


Republican Leaders at 
Capital Jubilant in Pre¬ 
dicting President’s Nom¬ 
ination on First Ballot 

Collapse Seen of 
Third Party Plan 

“Shows How Tide Is 
Setting,” Lodge Asserts 
as Democrats Scoff 

By Carter Field 

WASHINGTON, Dec. 19. — Henry 
Ford’s emphatic declaration to-day that 
he will support Calvin Coolidee and his 


He Champions Coolidge 



Henry Ford, who declares he util 
not run against the President 
and urges his election in 1924 


90 Per Cent of Country 
Feels Safe With Presi¬ 
dent, So Why Change? 
Asks Auto Maker 

Would Eliminate 
Election Hazards 

Executive Should Devote 
Self to Work, Not to 
Campaign, He Asserts 

Special Dispatch to The Tribune 

DETROIT, Dec. 19,—In a quoted 
statement Henry Ford, who for 
months, if not years, has been con? 


EDITORIAL HEADS, BOXES AND CAPTION 


WHERE THERE IS SO MUCH GOING ON ONE IS LIABLE TO 
FORGET SOME OF THE ACTS 

Copyright, I 924, New York Tribune Inc. 


Books and So Forth Bs ^TfXv'A Wa,er 


JN “THE MIDLANDER” (Doubleday, 
Page) Booth Tarkington takes the 
same material he employed in building 
“The Magnificent Ambersons” and con¬ 
structs therewith what seems to us to 


and over again now, like stars in 
the film dramas. No matter what 
the small boy of -his book may be 
named, his appearance is always fa¬ 
miliar. In “The Midlander” the form 
is the form of Henry Daniel Oliphant, 


telephone that could make only the 
tiniest, just perceptible, sounds. And he 
had an odder thought than this: when 
the telephone was entirely broken and 
silent would she still be trying to 
shout through it?” 


Why They Never, Never Land By Harrietle Underhill 


TF ONE may believe what he hears, all I would like very much to have us read i an unhappy ending was a brand new 
**■ professional scenarists think that | scenarios sent to them, and then give j idea and that people were tired of the 


Religion To-day 

The Trend of Current 

Thought and Discussion 


What Readers Are 

Thinking 


























212 


NEWSPAPER MAKE-UP AND HEADLINES 


What Readers Say 


The Head of the Fleet 

To the Editor of The Tribune. 

Sir: Permit me to correct a mis¬ 
statement in your columns in connec¬ 
tion with “Rear Admiral” Leigh H. 
Palmer, a title which is borne only 


The Lantern 

Copr. New York Tribune Inc., 1924 


The Temptress 

A super-film with musical setting, 
adapted from the poem “Barbara 
Frietchie.” 

On a cool September dawning 
long years agone came the soft 
rays of the sun—sweet nature’s 
own alarm clock—to waken the 
sleepy little village of Frederick. 

(Soft-focus iris-in of coun¬ 
try landscapes, tinted pink. At 
least one lamb jumping around 
in foreground. “Taps” by off¬ 
stage bugler.) 

In all the green-walled hills of 
Maryland was there no girl more 
popular than pretty “Babs” Friet¬ 
chie, the ‘‘Little Angel of the 
Poor.” 


Twenty Years Ago To-day 
In The New York Tribune 


JANUARY 10, 1004 
THE PROPOSAL to have Sunday base¬ 
ball will, we believe, be stoutly re¬ 
sisted in this city. A majority of New 
Yorkers wish to preserve conditions 
which contrast sharply with those 
that exist on the first day of the 
week in Chicago, for instance. They 


So much has been done by “tax- 
exempt securities” and “tax-exempt 
construction” that it will take some 
time to undo it, but Congress should 
at least make an effort to begin the 
work. It would be a very great ad- 


More Truth Than Poetry 

By James J. Montague 


In Old New York 
We have learned to contract, as 
apartments grow dearer; 

If you should walk into our 
snug little flat 

Your eyes would bulge out nt 

Britain Shows the Way 

The House Merchant Marine Com¬ 
mittee, opening its hearing to-day on 
shipping legislation, which includes 
the question of making the $50,- 
000,000 construction loan fund avail¬ 
able for converting steamers to 

New Links on the Way 

The outlook for new city golf 
courses grows more encouraging. If 
the reports of the Municipal Golf 

Mr. Wilson Speaks 

Every one will hope that ex-Presi- 
dent Wilson’s telegram to the Pitts-* 

A Forward-Looking Boss 

The discovery that the new home 
rule amendment to the constitution 
will deprive the Mayor of veto ppwer 









APPENDIX 


213 


Music— By Lawrence Gilman 


The Philadelphia Orchestra 
Plays at Carnegie Hall, With 
Mr. Carl Flesch as Soloist 

Schubert used to say of Mozart’6 


himself from a piano arrangement — 
though we are not aware- that there 
is any evidence of the fact. If the 
manuscript should ever be found we 
hope that the discovered will use it 
to light his pape with, for the scoring 


Oddments and Remainders 

By Percy Hammond 


A Marine Has Landed and, It 
Is Hoped, the Situation Is 
Well in Hand 


CMEDLEY BUTLER, a brigadier, of 
^ the United States Marine Corps, 


will bivouac in the City Hall, and many 
paragraphs are printed thereafter in 
appreciation of that self-sacrifice. He 
orders that no hard drinking will be 
done in Philadelphia and that even soft 
drinking may meet with his disap¬ 
proval. He glares at the timid or cor- 


The Theaters —By Percy Hammond 


Mr. Hamilton’s ‘The New Poor’ 
Is a Gay, Literate and Ir¬ 
responsible Frolic 


Lillian Kemble Cooper 


“The New Poor,” a play by Cosmo Ham¬ 
ilton, presented at the Playhouse with the 


Oil the Screen —By Harriette Underhill 


The Opera —By Lawrence Gilman 









































214 


NEWSPAPER MAKE-UP AND HEADLINES 


Federal Reserve Bank of New York 


RESOURCES 

Tan. 2 

Gold and gold certificates-.---. 

Gold settlement fund—F. R. Board. 


Dec. 26 
$168,220,000 
76,886,000 


Jan. 3, 1923 
$117,648,000 
198,387,000 


Federal Reserve Banks 


WASHINGTON Jan. 3—The condition of the twelve Federal Reserve 
banks at the close of business January 2 was as follows: 

RESOURCES 


Gold and gold certificates - 
Gold settlement fund—F. R- 


Board 


Jan. 2 Dec. 26 Jan. 3. 1923 

$3 17,890,000 $341,401,000 $272,504,000 

568,954,000 553,604,000 550,126,000 


Total gold held by banks 


$916,844,000 
9 mu non 


$8 95,005,000 
9. i os sii noo 


$822,630,000 
9. 1 £5 6 97 00 * 


Bid and Asked Quotations 

Thursday, December 20, 1923 


Foreign Govt, and Municipal Bonds 
(Interest to be added) 

Bid. Ask. 

Argentine Nat Gov 5-yr 7s....101% 101% 
do int 5s... .1945.. 83 84 


Bid Asked. 

do pf .— 105 

Col So 1st pf. 47 50 

do 2d pf... 35 45 

Com SolV, B.. 36 39 

Con Tin F... 10% 12 

1 fIintrlK V. 


Bid. Asked. 

N C & St L. 117 125 

National Acme 9 10 

Nat Clk & S. 55 62% 

do pf.£4 95% 

N S of D pf. 103% 105 
N 1). S .lat nf 94 94V. 


Miscellaneous Markets 

Thursday, December 20, 1923 


Short Term Securities 

Form, Rate, Maturity. Bid. Ask. Yield. 
Alum Co of Am 7s, 1925. .101 % 102 % 5.75 

do 7s. 1933.105% 106% 6.16 

Am Cotton Oil 6s, 1923... 99% 100 6.00 

Am Sum Tob con 7%s, ’25 96% 97 - 

Am T & T 6s, 1924.100* 100* 4.70 

4 •*» Cm IftOI. 1 (»A 14 « U*i A— ,£ C «Z 


Bid. Asked 

do collateral trust b'onds. 79 84 

Seattle Elec cons 5s. 1929. 93 96 


•Ex dividend. 

New York Bank Stocks 

Bid. Asked Bid Asked 


Business Troubles 

Friday, December 21, 1923 


Sehednles in Bankruptcy 

WILLIAM D. ZELLMAN, silks, 225 

Vom th A vunua I ,i a.bi H t iea i7 1.5(11: flLS- 

Investment 


Questions of, general interest to in - 
restore will be anwered in this col¬ 
umn, in which case only initials will 


Markowitz, Benjamin and Lena—• 

Kar Realty Co, InC. 434.70 

McIntosh Construction Corp—W 


Information 

< > -- 

stocks simply because you asked for 
suggestions along that line and not 
because we approve of them for a man 
in your circumstances. 















































APPENDIX 


215 


The Gridiron Circuit 

-By W. B. HANNA- 


Gleaned From the Field of Sport 

By W. B. Hanna 


Racing Entries 


Racing Summaries 


Big Moments 
of Sport 

No. 5 

GLORIOUS June day was fading 
away behind the grim bluffs 
that line the historic Highland 


Gleaned From 
Field of Sports 



Through the Ropes 

Into the Press Box 



Tennis Summaries 

Bouts Hereabouts 



TO-NIGHT 

Rink S. C.—.lack Zl\ic vs. Pete Au¬ 
gust. 12 rounds. 

Ifi2d Medical Regiment—Paul Beilen- 
hack vs. Willie Walker. 12 rounds. 
FRIDAY 

SATURDAY' 


Tennis Point Score 



Chess Summaries 





















216 


NEWSPAPER MAKE-UP AND HEADLINES 


D. BOOKS ON LIBEL 

Ball, W. V.: “The Law of Libel as Affecting Newspapers and Journal¬ 
ists,” Stevens & Sons, London, 1921. 

Brown, Rome G.: “Some Points on the Law of the Press,” University of 
Missouri Bull., 1922. Also found in the Editor and Publisher , 
May 27, June 3, June 17, June 24, 1922. 

Burdick, Francis M.: “Cases on Torts,” New York, 1891. 

Caldwell, Louis G.: “The Law of Libel,” appeared in The Trib , a 
monthly houseorgan published by the Chicago Tribune , issues of 
September, October, November, 1921. 

Cooley, Thomas M.: “The Law of Torts,” Callaghan & Company, 
Chicago, 1907. 

Henderson, William G.: “Law of Libel,” Chemical Book Company, 
Rutherford, N. J., 1915. 

Hepburn, Charles, M.: “Cases on Torts,” West Publishing Company, 
St. Paul, 1915. 

Loomis, William W.: “Newspaper Law,” Citizen Press, La Grange, Ill., 
1921. 

Newell, Martin L.: “The Law of Defamation, Libel and Slander,” 
Callaghan & Company, Chicago, 1890. 

Odgers, W. Blake: “A Digest of the Law of Slander and Libel,” Little 
Brown & Company, Boston, 1881. 

Pollock, Sir Frederick: “The Law of Torts,” Stevens & Sons, London, 
1908. 

Sackett, H. W.: “ The Law of Libel,” New York Tribune , 1899. 

Salmond, John W.: “The Law of Torts,” Stevens & Haynes, London, 
1907. 

White, Isaac Deforest: “Freedom of the Press and Its Limitations,” 
New York World , 1914. 


INDEX 


A 

Abbreviation in headlines, 73-74 
Accidents, headlines for, 98-100 
Adams, Franklin P., 86 
Add, 19 

Advertising, make-up from a 
dummy, 155-157 
typography and position, 188 
Agate, 131 

Alliteration, rhyme, puns in head¬ 
lines, 83, 106 

American Newspaper Publishers 
Association, recommendation 
on size of page, 196 
American Society of Newspaper 
Editors, 120 

Anglo-Saxon vs. Latin words, 10 
B 

Banner headlines, 49, 147 
Bastian, George C., 57 
Baxter, Robert M., 48 
Bodoni type, 129, 136, 143, 147, 
151, appendix. 

Bookman type, 129, 136 
Brady, J. A., 49 
Bulletin , San Francisco, 111 
Bureau County Republican, 179 

C 

Capital Times , 162 
Caps and lower case, advantages 
of, 138 

Caslon type, 129, 136, 142, 147 
Century type, 129, 137, 142, 147, 

148 

Cheltenham type, 129, 136, 142, 

147 

217 


Chicago American , 25 
Chicago Daily News, 112, 141, 150, 
164 

Chicago Daily Tribune, advertising 
make-up, 193 
cutlines from, 107-108 
editorial page, 187 
Ford vs. Tribune, 42 
front page make-up, 164 
headlines from, 117 
number of decks, 144 
Peck vs. Tribune, 24 
second front page, 179 
Thompson, opposition to, 112 
triple desk system, 3 
City Editor and Reporter , 145 
Clarke, S. M. (Boss), 3, 102 
Colloquialisms in headlines, 74-75 
Composing machines, 133 
Condensation, 9 
Conning Tower, 86 
Connotations in headlines, 76-78 
Contrast and balance, 159 
Copyreading signs, 13 
Crawford, N. A., 119 
Crime stories, headlines for, 100- 
102 

Cutlines, 106-109 
D 

Dana, Charles A., 2 
Decks, headline, value of, 143 
varieties of, 49-50 
Detroit News, 141, 150 
Dispatch, Pittsburgh, 115 
Dissymmetrical make-up, 159, 162, 
163 

Double desk system, 3 


218 


INDEX 


E 

Economy of space, 197-198 
Editor and Publisher, 48, 189 
Editorial page make-up, 185-186 
El Paso Herald , 198 
Ems and inches, relation of, 132 
Ethics of the headline, 110-122 
Evening Standard, New Bedford, 
151, 181 

Evening Sun, Baltimore, 179 
F 

Fact, errors of, 5 

Families, popular type families, 
135, 137 

Feature heads, 102-106, 142 
Figures in headlines, 74 
Flaubert, Gustave, advice to De 
Maupassant, 77 
Follow, 19 

Forney, Col. John W., 5 
G 

Gazette-Times, Pittsburgh, 116 
Gothic type, 129, 137, 140, 141, 142 
Goudy type, 129 
Gress, E. G., 137, 141 
Guide-line, 18 

H 

Harvard Herald, 166 
Headlines, abbreviations, 73-74 
accidents, headlines for, 98-100 
alliteration or rhyme, 83, 106 
ambiguous words, 87 
articles, 75-76 
banner heads, 49, 145 
breaking lines on verb or preposi¬ 
tion, 84-85 
colloquialisms, 74-75 
complete decks, 64 
connotation, 76-78 


Headlines, crime stories, headlines 
for, 98-100 

crowding the feature, 66-68 
cutlines, 106-109 
decks, value of, 143 
varieties, of, 49-50 
dividing words, 84 
ethics of the headline, 110-122 
figures, 74 

headline type, 138-142 
how headline is built, 53-58 
human interest and feature 
heads, 102, 106, 142 
implied subject, 65 
inverting order of importance, 83 
italic headlines, 146 
jump heads, 150 
letter count, 53 
misuse of words, 85 
name as feature, 80-81 
punctuation, 68-72 
purpose of, 49 
repetition, 78-80 
schedules, 50-51 
speeches, headlines for, 92-98 
telegraph heads, 82 
tense, 61 

varieties of decks, 49-50 
verb, 59-61 
voice, 64 
wooden heads, 88 
words to be capitalized, 89 
“Head to Come,” 19 
Helter-skelter make-up, 159-160 
Herald-Examiner, Chicago, 117 
Herald, New York, 35, 48 
Herald, Wayne, (Neb.) 179 
Human interest heads, 102-106 

I 

Indiana Daily Student, 167-174 
Indianapolis News, 147, 194 
Intertype, 134 
Ionia County News, 161 
Italic heads, 146 


Italic type, 146 
Ithaca Journal-News, 163 


INDEX 


M 


219 


J 

Journal-Courier, New Haven, 122 
Journal-Democrat, DePere (Wis.), 
179 

Jump heads, 150 
K 

Kansas City Star, 6, 141 

L 

Latin-Antique type, 129 
Leader, Milwaukee, 117 
Pittsburgh, 116 

Leads, slugs, rules, 132-133, 197 
Legibility of type, 138, 148 
Libel, allegory, irony, ridicule, 25 
books on, appendix, 216 
conditional privilege, 33-38 
criminal libel, 45 
defending suit, 45-46 
defenses, 30 

don’ts for copyreaders, 46-48 
fair comment and criticism, 
38-43 

Ford vs. Chicago Tribune, 43 
judicial proceedings, 33-37 
legislative proceedings, 37 
loss of respect, 24 
malice, 30 

mitigation of damages, 43-44 
per se, 21-24, 28 
prima facie case, 27-30 
ridicule, 25 
special damage, 27 
truth, 31 

who can be sued, 44 
Linotype, 134 
Lippmann, Walter, 110 
Lord, Chester S., 2, 8, 11 
Ludlow typograph, 134 


Make-up, advertising, 187-196 
balance, 164-174 
contrast, 159-164 
contrast and balance, 175 
diagrams, 167-174 
economy of space, 197-198 
editorial page, 185-186 
faults in, 180-185 
front page, 159-179 
importance of, 154 
second front page, 178 
size of page, 196-197 
use of a dummy, 155-159 
varieties of, 159-179 
Milwaukee Journal, 138, 144, 150, 
177, 179, 198 
Minneapolis Tribune, 138 
Mitchell, Edward P., 85 
Monotype, 135 

N 

National Editorial Association, 
recommendations on size of 
page, 196 

Nelson, William Pockhill, 6 
News, Buffalo, 120 
News values, 6 
New York American, 112 
New York Evening Post, 118 
New York Journal, 112 
New York Times, advertising make¬ 
up, 195 

double desk system, 3 
front page make-up, 16L-165 
headlines from, 118 
headline type, 142 
per cent of space occupied by 
heads, 86 

New York Tribune, front page 
make-up, 139 

headline schedule, appendix C 
number of decks, 144 
pamphlet on libel, 45 


220 


INDEX 


New York Tribune, per cent of 
space occupied by heads, 86 
pioneer in cap and lower case 
heads, 138 

use of Bodoni, 142-143 
Northcliffe, Lord, 169 
North Side Citizen, 158 

O 

Osborn, Col. Norris G., 122 
P 

Perfect balance in make-up, 159, 
161, 164 

Point system, 130 
Policy story, 120 
Popular type families, 135-137 
Press, Philadelphia, 5, 7 
Press, Pittsburgh, 115 
Proofreader’s marks, 125 
Proofreading, 123-128 
errors which may escape notice, 
128 

suggestions on proofreading, 127 
Public-Ledger, Philadelphia, 3, 164, 
179 

Punctuation in headlines, 68-72 
Pyramid make-up of advertising, 
190-193 

R 

Rhinebeck Gazette, 140, 186 
Roman type, 129 
Rose, Marc A., 120 
Roundabout expressions, 10 
Rules, 133, 197 

S . 

Sackett, Henry W., 45 
Salem News, 197 

Schedules, headlines, 50-51, 142- 
147 


Scotch-Roman type, 129, 136, 148 
Series, type series, 129 
Sherbow, Benjamin, 129, 137, 138, 
149 

Size of page, 196 

Slugs, 18, 132, 197 

Speeches, headlines for, 92-98 

Streamer head, 145 

Style and expression, errors of,^8 

Style sheet, appendix 

Subhead, 19 

Sun, New York, Clarke, S. M.,*3 
Dana, read his own copy, 2 
feature heads, 102 
label heads, 102 
Mitchell, Edward P., 85 
per cent of space occupied by 
heads, 86 

Sun and Globe, front page, 178 
Triggs vs. Sun, 27, 42 
Wood, John B., 8 
Syracuse Journal, 49 

T 

Tabloid papers, 122, 196 
Telegraph heads, 82 
Times, Los Angeles, 111 
Top of page balance, 159, 165-166 
Tribune, La Crosse, 118 
Type, body type, 131, 147-150 
ems and inches, relation of, 132 
headline type, 138-142 
italic, 146 
length of lines, 149 
measurement of, 130-132 
point system, 130-132 
popular type families, 135-137 
primary groups, 129 
ratio of type sizes and length of 
lines, 149 
series, 129 
Typograph, 134 
Typographical style, 6 
style sheet, Appendix B 
Typographical terms, Appendix A 





INDEX 


221 


U 


W 


Universal desk, 3 

y 


Waste of words, 9 
Wood, John B., 8 
Wood, Sam, 102 
Wooden heads, 88 
World, New York, 29, 113 


Verbosity, 9 









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